RBC DI – Page 35 – SparxTrading

Posted on September 27, 2013 by user — Leave a comment

Discount Brokerage Weekly Roundup – September 27, 2013

As hard as it is to believe, September is almost over and with it there was some major news this past week in the discount brokerage space. In this edition of the roundup, I look at the big news in discount brokerage rankings that was announced earlier in the week as well as highlight what month end means for some deals. Also included in the roundup are some interesting events spotted taking place at a major brokerage and some informative posts in the investor forums.

Another Best Online Discount Brokerage Announced

Earlier this week JD Power & Associates released the results from their annual investor satisfaction survey and the discount brokerage rankings that go with them. This year’s winner was National Bank Direct Brokerage who narrowly edged out the reigning winner Disnat. Some highlights from this year’s investor satisfaction survey were that the overall average satisfaction for the Canadian discount brokerage industry rose to 724 (out of 1000) up from 700 a year earlier. While the rankings did cover most of the Canadian discount brokerages, there were a couple of popular brokerages (Virtual Brokers, Credential Direct and Interactive Brokers) that just didn’t have enough of a sample to be included.

To learn more about how the JD Power & Associates discount brokerage rankings work, check out the special series explaining this award. Also coming up shortly is an in-depth look at the award results for 2013 as well as commentary from National Bank Direct Brokerage on the win.

So You Think You Can Trade?

National Bank Direct Brokerage has also been busy on the contest front. In partnership with Horizons Exchange Traded Funds, National Bank Direct Brokerage is sponsoring the Horizons ETFs Biggest Winner Contest. The simulated ETF trading competition awards cash prizes to those whose ETF portfolios outperform other competitors. The contest has a grand prize of $7500, second prize of $2500.00 and weekly prizes of $500. The competition starts on October 7^th, 2013 and runs until November 15th. For more information about the competition check this link.

Guess Who’s Back?

Earlier this week, one of the major bank-owned discount brokerages, RBC Direct Investing, revived their investor education seminar series by holding some introductory sessions at their investor centers in Vancouver and Toronto. This article goes over what the event was like and what attendees can expect if they wish to attend.

What’s the Deal?

As we near the end of the month there a couple of discount brokerage deals are set to expire. Scotia iTrade’s “Refer-a-Friend” offer is scheduled to expire at the end of September however on several occasions in the past this has been extended at the beginning of the next month.

Another notable deal expiring at the end of September is BMO InvestorLine’s Air Miles/$250 cash back offer. With the recent launch of deals by RBC Direct Investing, HSBC InvestDirect and the extensions of deals by a number of other brokerages earlier in the month, it will be interesting to see what BMO InvestorLine decides to roll out through next week as this is their major promotional offer currently being advertised. Although it was originally set to expire in early September, the expiry date for the “AirMiles/Cash Back” deal got pushed out until the end of the month so it will be interesting to spot what, if any deals will be announced.

Unhappy (Divid)Ending

In the RedFlagDeals forums this past week there was an interesting post spotted that discussed how dividends are treated while trading on margin. Specifically, the answer to the following post by user Mark77 indicates that rules about where a dividend originates can determine how they get classified.

Posted on September 25, 2013 by user — Leave a comment

RBC Direct Investing (re)Launches Investor Education Seminars

After a long vacancy on the RBC Direct Investing website, the free educational seminars section looks like it has finally come back to life.

For quite some time, the investor education seminars section has been more or less dormant and was pointing visitors to set up one-on-one sessions with its reps at investor centres. Recently, however, RBC Direct Investing has begun holding educational seminars (from September through to November) at their investor centres in Calgary, Toronto and Vancouver.

As can be seen in the screenshot below, these sessions will be held at around lunch time and last approximately one hour.

The current investor education sessions appear to be geared towards orienting individuals on how to navigate the RBC Direct Investing platform and features rather than providing specialized education on investing related topics.

Included in the session I attended were overviews on:

funding an account
how to access support
third-party research tools
goal setting features and
RBC Direct Investing communities & forums

One of the most interesting features mentioned in the Vancouver session I attended was on the community and forums section that is currently in beta-testing. Other than Questrade, there are no other Canadian discount brokerages that are offering dedicated investor-focused forums or communities.

As yet, there are no confirmed announcements for further topics or sessions. That said, for individuals considering RBC Direct Investing and who want to learn more about what the kinds of features and functionality offered at RBC Direct Investing, this would be a helpful session. Alternatively, there are always one-on-one sessions that can be booked with the RBC Direct Investing reps at the investor centres.

More information about RBC Direct Investing’s educational seminars is available on their website and for more information on other educational seminars currently being offered by other discount brokers, check out the SparxTrading.com investor education calendar section.

Posted on September 13, 2013 by user — Leave a comment

Discount Brokerage Weekly Roundup – September 13, 2013

Welcome to the Friday the 13^th edition of the discount broker weekly roundup. It’s been an exciting week in the markets as news of the widely anticipated Twitter IPO became official. This week, I’ll provide some highlights of fee drops and deal announcements that took place, followed up by a couple of interesting forum on discount broker costs. Finally, there are a couple of examples of how “social media” is being used by discount brokerages/financial firms to connect with Canadians interested in investing.

Fee Information Gets No RESP(ect)

Earlier this week, I wrote a piece on CIBC Investor’s Edge and how they’ve waived the annual fee for the RESP for balances under $15,000. As a quick heads up, neither the fee schedule nor the commission page have been updated as yet, however the announcement does appear on their home page.

Deal Updates

RBC Direct Investing also just recently jumped onto the deals and promotions bandwagon by offering 25 commission-free trades that can be used for up to a year. Their marketing strategy of being able “trade free for a year” is definitely catchy however be sure to read the fine print. To see how this offer stacks up against other discount brokerage deals, click here.

In the Forums

Forum activity has been picking up recently, with investors looking to other investors for their thoughts on market direction and particular stocks. Along with the increase in market interest, there were a couple of discount brokerage related questions that came up about the costs at Questrade.

In this first post on Canadian Money Forum, a mini-debate was touched off by Questrade’s recent announcement to its clients that it would be raising its options assignment/exercise fee to $24.95 (flat) from $12.95.

The following post on RedFlagDeals.com, there was some clarification required on the actual interest rates for margin accounts. While the original poster had their answer clarified, the follow up post shed light that Questrade’s margin interest rates are not, in fact, as cheap as other discount brokerages. This is a good example of why it is important to understand all of the costs associated with choosing a discount brokerage and whether some tradeoffs on price make sense for the style of trading that is anticipated.

Investors and Social Media

A recent survey commissioned by BMO InvestorLine showed that investors may not find social media as reliable as “traditional media” when it comes to investing information. Intriguing as the results were, there are more results daily of the shift in media towards the new channels, such as Twitter, Facebook and others. The following examples from this week’s roundup seem to suggest that social media is something investors and Canadian discount brokerages, are starting to embrace more fully.

From FaceBook

While it might be hard to imagine Facebook being a source of investment information, the following example of funny video from TD shows how TD is leveraging Facebook as a way to connect with investors in their “TD Helps” forum

From Twitter

Twitter is awash in content being provided by various discount brokerages. While there is often an incentive to try and direct traffic to the brand, online brokers such as National Bank Direct Brokerage, have used Twitter to connect visitors to educational content. And they’re not alone, brokerages on Twitter such as Scotia iTrade and Virtual Brokers are also doing the same, albeit to different degrees.

As these major brands migrate more of their content onto social media channels, users may find it ‘easier’ to trust the channel if they begin to trust the personalities present on them.

That’s it for this edition of the roundup, hope everyone has a spectacular weekend!

Posted on September 1, 2013 by user — Leave a comment

Discount Brokerage Deals & Promotions – September 2013

Updated Sept. 20/13

September is here, and with it comes a number of deal extensions from Canadian discount brokerages. Going into the home stretch of the calendar year, several factors might be at play that explain why there are more ‘extensions’ of deals than new deals appearing just yet.

First, a number of financial firms that have their year-end (mostly at the October 31^st mark) which means some firms might want to figure out marketing plans (and budgets) based on the year’s performance and market conditions. In other words, it might be a bit of coasting as far as deals are concerned until the results from the year are tallied up.

Another important factor is that stock market activity (and therefore investor activity) tends to pick up at the tail end of the year. More investors in the marketplace should mean that discount brokers will be jockeying for clients. Recent history has shown, however, that investors have been reluctant to come back to stock markets and only this past year have trends started to show a return of retail investor interest. As the retail investor landscape evolves, there may be some caution around the size of deals that will be put forward.

Lastly, several discount brokerage rankings get published within the last calendar quarter of the year including the “JD Power Investor Satisfaction Survey”, the “Online Broker Rankings” from Rob Carrick at the Globe and Mail and the Morningstar award for “Best Discount Broker”. Marketing teams will be in ‘wait and see’ mode to respond to these popular evaluations.

Putting these pieces together, it might help account for the fact that this month there are more ‘extensions’ of several offers rather than the introduction of anything new just yet. Also, at the time of writing this post, it is Labour Day weekend and there are still some discount brokerages who haven’t updated their offers on their websites.

Nonetheless, there are a couple of things that I’ll be on the lookout for in early September which will likely result in an update of the deals section in the early part of this month. Most notably, the BMO InvestorLine ‘AirMiles’ deal expires September 4^th so there should be either an extension or a new promotion that is coming up.*UPDATE*: BMO InvestorLine has extended the deadline for the AirMiles promotion to September 30th.

Expired Discount Brokerage Deals:

As of the publishing of this post, there were ~~three~~ two deals that expired at the end of August:

National Bank Direct Brokerage’s Margin Account deal
Questrade’s Unlimited trading offer
~~Scotia iTrade’s 100 commission-free trades deal~~ *UPDATE*: This deal has been extended until November 25th.

Of the three deals, the lapsing of Scotia iTrade’s commission-free trading offer means that Disnat and Questrade are now the two discount brokerages offering trading commission-credits. *UPDATE*: The good news is that Scotia iTrade’s commission free offer is back and such there are now three discount brokerages offering commission-credit promotions.

Extended Discount Brokerage Deals:

This month ~~three~~ four discount brokerages have extended several of their deals and promotions.

Disnat has decided to extend their $300 commission credit deal out until December 31^st, 2013 and also have changed the promo code.
Questrade has extended their ‘100 free trade’ offer out until November 30^th – note that the promo code for this deal has been changed too.
Questrade has also extended their ‘Advantage’ linked deal out until the end of October and also updated the promo code associated with it.
Scotia iTrade has extended their refer-a-friend promotion deadline out for another month to September 30^th.
*UPDATE* – BMO InvestorLine Airmiles promotion extended out until September 30th.
*UPDATE* – Scotia iTrade extended 100 commission-free trade offer deadline to November 25th.

New Discount Brokerage Deals: (Updated 9/20/13)

At the outset of September there are no new deals to report however there is the deal from BMO InvestorLine that is set to expire in the first week, so there may be something new coming soon. (*UPDATE* : this deal has since been extended)

(Update 9/9/13) A 25 free trade deal from RBC Direct Investing has been advertised on their website; included as part of the offer is a transfer fee promo
(Update 9/20/13) HSBC InvestDirect is offering 50 free trades to new clients
(Update 9/20/13) Scotia iTrade has announced a $150 cash back offer for new or existing clients making a $100,000 deposit

Brief Description	Minimum Deposit Amount	Commission/Cash Offer Type	Time Limit to Use Commission/Cash Offer	Details Link	Deadline
A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitney and receive access to their preferred pricing package and a massive 45% discount on the Real Tick trading platform.	n/a	Discounted Commission Rates	none	For more details click here	none
Open a new trading account with HSBC InvestDirect and receive 50 commission-free trades good for use up to 60 days after account opening.	n/a	50 commission-free trades	60 days	For more details on the free trade offer read the terms and conditions and also the frequently asked questions	December 31, 2013
Open a new account (TFSA, Margin or RRSP) and receive $50 commission credit . Use promo code: kdkfnbbc	$1,000	$50 commission credit	none	none	none
Refer a friend to Questrade and when they open an account you receive $100 and they receive $50. To receive this deal you must be an existing client with an equity account and refer a person that does not reside with you and who has not previously opened a Questrade account.	$1,000	$50 commission credit (friend) $100 commission credit (referrer bonus)	60 days	Refer a friend	none
Open a new account (TFSA, Margin or RRSP) by November 30 with A) $1000 or B) $10,000 to receive either A)10 commission-free trades or B)100 commission-free trades. The promo code QT100 must be used at time of account opening. There are many conditions attached to this offer so be sure to read the details link for more information.	A)$1,000 B)$10,000	A)10 free trades B)100 free trades	60 days	100 commission-free trades	November 30, 2013
If you refer a friend/family member who is not already a Scotia iTrade account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link.	A)$10,000 B)$50,000+	A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50)	60 days	Refer A Friend to Scotia iTrade	September 30, 2013
Open and fund a new Scotia iTRADE account with at least $25,000 before November 25, 2013 and the commissions associated with your first 100 trades placed within 60 days of the date the account is activated and funded are free. Also, the new FlightDesk platform is being offered for free for 60 days. Use promo code 100FT. See details link for further terms and conditions.	$25,000	100 commission-free trades ($999 value @ $9.99 commission rate)	60 days	Scotia iTrade 100 free trades + FlightDesk	November 25, 2013
Open and fund a new account with $25,000 or more and you will qualify for 25 free trades. The offer code changed with different visits to the site, so click through the RBC Direct Investing homepage to generate a valid code. There are a number of terms and conditions attached to this offer, be sure to read see the details link.	$25,000	25 commission-free trades (no restriction on commission rate listed)	365 Days	25 Free Trades Offer Terms & Conditions ; To generate an offer code, go to the main site and click the ad for the offer here	November 30, 2013
Open a new account with National Bank Direct Brokerage before Oct. 31st and the commission rate for equity transactions will be fixed at $6.95 for 6 months. Use promo code: EVENT2013. Since this is unadvertised, you’ll have to call their customer service line: 1-800-363-3511 for full details.	$25,000	$6.95 fixed commission rate for 6 months	6 months	Click here for a low-res version of flyer or here for a high-res version.	October 31, 2013
If you refer a friend/family member who is not already a National Bank Direct Brokerage account holder to them, both you and your friend get a bonus of $100 each. The promotion code “FRIEND” must be used on the account application form. Read the details link for full terms and conditions. Note the maximum referral bonus per client is $1000.	$25,000	$100 referral bonus (referrer) $100 referee (your “friend”)	Payout occurs after 6 months	Share $200 with a Friend Promotion	October 31, 2013
Open a new account (TFSA, Margin or RRSP) and receive 30 days of commission-free trading and one month free of the US Advanced market data package. Use promo code ADVANTAGE13 when signing up. Offer is open to new clients only. There are a number of important conditions to qualify – be sure to read terms and conditions to the deal.	$25,000	30 days unlimited commission-free trading + 1 month free Advanced US market data package.	30 days	Advantage Promotion	October 31, 2013
Disnat isoffering new & existing clients $300 in commission credits which can be used for up to 6 months. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1 800 268-8471 and mention promo code Disnat300. See details link for more info.	$50,000	$300 commission credit	6 months	Disnat $300 Commission Credit Promo	December 31, 2013
If you refer a new client to BMO InvestorLine and they open an account with a)$50,000 – $249,999 or b)$250,000+ the referrer and the referee will both receive cash. The new account must be opened with the referral code specific to the referrer.	A) $50,000 – $249,000 B) $250,000+	A) You(referrer): $200; Your Friend(referee): $50 B) You(referrer): $300; Your Friend: $100	Payout occurs after 60 days (subject to conditions).	Refer-a-Friend terms and conditions can be located by logging into the InvestorLine panel under “account services” or by contacting BMO InvestorLine directly	December 31, 2013
Open a new account or upgrade an existing account with $100,000 and choose to receive either $250 cash back or 2000 Air Miles. Use Promo Code: BONUS250 to receive the cash back offer or BONUSAM (+ Air Miles Collector #) to receive the Air Miles offer. NOTE: There are lots of details/important conditions attached to this promotion. Be sure to read the terms and conditions carefully.	$100,000	$250 Cash Back OR 2000 Air Miles	Payout occurs after 6 months	Air Miles Promotion	September 30, 2013
Open a new account with Scotia iTrade and fund it with at least $100,000 to receive $150 cash back. Use code FALL2013 when signing up. The offer is open to new and existing clients. There are many terms and conditions, be sure to read the details link.	$100,000	$150 Cash Back	Payout occurs after June 30, 2014.	To learn more about the deal terms and conditions click here	November 25, 2013

Transfer Fee Deals

Brief Description	Maximum Transfer Fee Coverage Amount	Deposit Amount for Transfer Fee Eligibility	Details Link	Deadline
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150.	$150	$25,000	Transfer Fee Promo	none
Transfer $25,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees	$135	$25,000	Transfer Fee Rebate Details	none
Transfer $25,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees	$135	$25,000	Transfer Fee Rebate	none
Qtrade Investor will reimburse your transfer fee up to $125 when transferring a balance of $25,000 or more. For reimbursement, please mail or fax a copy of your statement from the transferring institution that shows the transfer charge to Qtrade Investor at 604.484.2627 and indicate your Qtrade Investor account number.	$125	$25,000	Transfer Fee Promo	none
Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1 800 268-8471 and mention promo code Disnat300. See details link for more info.	$150	$50,000	Disnat $300 Commission Credit Promo	December 31st, 2013

Posted on August 23, 2013 by user — Leave a comment

Online Discount Brokerage Weekly Roundup – August 23 2013

As September draws nearer, Canadian discount brokers are polishing up their websites and marketing campaigns to get ready for the increased activity in the stock markets that tends to happen at the end of the year. This past week, there have been some notable updates in the homepages and advertising campaigns of a couple of Canadian discount brokers. In addition to the discount broker activity picking up, forum activity has also continued to increase and I highlight a post about regulations investors should know about when considering non-Canadian dividend paying stocks.

Getting Freshened Up

As summer winds down, self-directed investors begin to pay more attention to the stock markets as well as to online discount brokers. Ahead of this pickup in interest, several discount brokers have freshened up their homepages, key sections on their website and their marketing campaigns. The trend of upgrading was started a few weeks ago when National Bank Direct Brokerage’s website added a number of elements to its new homepage. This past week changes were spotted at RBC Direct Investing, Disnat and Qtrade.

Online Investing: Everybody’s Doing It

Following up on their campaigns comparing online investing to shoe shopping and vacation planning, RBC Direct Investing has launched another in the series of focusing on how “easy” online investing is (see screenshot below). In the latest iteration, the angle appears to be that everybody seems to be online these days so why not invest online while you’re there – that is, of course, if you can tear yourself away from Facebook and Twitter long enough to spend time researching.

Taking a Friendlier Approach

Qtrade’s discount brokerage homepage also got a bit of a touch up recently with the stern looking investor fellow being switched out in favour of a much friendlier set of images of people having fun (see screenshot below) and the best online broker awards that Qtrade Investor has received. With the Globe and Mail online brokerage awards around the corner, Qtrade’s previous accolades in this area are highlighted front and center and are likely to be a topic of conversation again when the reviews come out later this fall.

The Colour of Money

Disnat’s long running $300 commission credit offer got a bit of a paint job recently. The new ad (see screenshot below) has a multi-coloured ‘gift card’ feel to it and almost makes the term ‘commission’ seem a little more fun than it should – almost.

Investor Forum Chatter

Slowly but surely investors are coming back to the investing forums with lots of interesting questions, experiences and ideas to share. This week there were several conversations that dealt with dividends from US stocks/ETFs the confusion that arises from withholding taxes.

Although it doesn’t go into all of the rules/regulations behind receiving dividends from foreign sources, the following thread started by ‘SandsofTime’ on the RedFlagDeals’ forum asks about a W8-BEN form at Questrade and it highlights some important points for investors to keep in mind when considering non-Canadian dividend paying stocks. Another older article by the Globe and Mail here provides additional information on the subject.

That’s it for this week’s discount broker round up. Have a great weekend!

Posted on June 14, 2013 by user — Leave a comment

Special Series: Dalbar Canada’s Direct Brokerage Service Award – Part 2

In part 1 of this series, we took a brief look at how self-directed investors typically access information about discount brokerage customer service and introduced Dalbar Canada’s research in this area. Specifically, Dalbar’s Direct Brokerage Sales Effectiveness (DBSE) program measures the performance of client service teams at discount brokerages.

In this part of our series, we take a closer look at the evaluation itself to see how Dalbar measures quality customer service, how the evaluations are conducted and what the implications are for self-directed investors when comparing customer service at discount brokerages.

Knowing what counts

Given the number of evaluations being conducted to try and find ‘the best’ Canadian discount brokerage, it is increasingly important that self-directed investors be clear on exactly how a measurement of a discount brokerage is structured. To avoid falling victim to clever marketing, whenever Canadian investors see a discount brokerage ranking, the following three questions are worth keeping in mind:

What is being measured (ranked)?
How was it measured?
Does the measure actually measure what it says it does?

In the case of Dalbar Canada’s Direct Brokerage Service Award, what is being measured is “quality” of the customer experience when interacting with a particular discount brokerage’s customer service agents. Of course, how “quality” is defined can be highly subjective so readers should keep this in mind when considering the explanations below.

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Posted on June 8, 2013 by user — Leave a comment

Discount Brokerage Weekly Roundup – June 7th 2013

This week’s discount brokerage update features the newly announced deal by BMO InvestorLine, a couple of great forum post on the Financial Webring Forum on Qtrade vs. RBC Direct Investing as well as another article from The Globe and Mail about Canada’s best discount broker.

Deals Getting Some Air

Unlike a lot of deals that tend to start right at the beginning of the month, BMO InvestorLine has tended to announce their new deals a few days into the start of a new month. In keeping with their routine, this past week they BMO InvestorLine announced their latest promotion where new account openings can choose between receiving 2000 Air Miles or $250 cash back. The minimum deposit to qualify for this offer is $100,000 so it is one of the higher priced promotions currently being offered by a discount brokerage. For more details on this and other deals for June 2013, click here.

Traders Coming Back?

It looks like investor activity is starting to climb in the US which is likely the result of major indices hitting new all-time highs last month. Overall markets appear to be shrugging off bad news and rallying on good news. Interactive Brokers reported their daily average revenue trades (DARTs) improved from this time last year (13%) as well a slight month over month improvement (6%).

Canadian discount broker Questrade also reported improved options trading activity since they introduced multi-leg options trading. The following screenshot of the news release hints at trading activity with Questrade having picked up. To read Questrade’s full press release regarding options trading activity, click here.

Close is Good Enough

Looking through the Financial Webring forum, this post was spotted where the user (“Amira”) was trying to decide between Qtrade and RBC Direct Investing.

One of the most interesting answers came from the user “Ockham” who basically suggested not worrying too much about picking the best discount brokerage as they are all very similar to one another:

Another “Best Discount Brokerage”

An article in the Globe and Mail (by Gail Bebee) was published earlier this week entitled “For the DIY investor, which discount broker is best?” This article is another in the growing list of those identifying who they think is Canada’s best discount brokerage. Ultimately Gail Bebee narrowed her top three choices down to BMO InvestorLine, RBC Direct Investing and Qtrade with her top choice being BMO InvestorLine.

Whether the results from Rob Carrick’s annual discount brokerage review will concur could make for interesting times at the champion’s podium.

The Globe and Mail reports on how #BMO InvestorLine is the top discount brokerage in Canada bit.ly/17WqCbv

— BMO Media (@BMOmedia) June 4, 2013

Posted on June 7, 2013 by user — Leave a comment

Special Series: Dalbar Canada’s Direct Brokerage Service Award – Part 1

When searching for the right discount brokerage, a lot of information can be obtained online about the pricing of discount brokerage accounts, commissions and services. Some features, such as customer service, require more work to learn about.

After knowing what it costs to be a client of a discount brokerage many self-directed investors value knowing what they can expect by being a customer. Finding out this information often requires asking friends, relatives, or other clients about their experiences. Some individuals even go as far as searching through forum comments about the experiences of others with particular brokerages.

Unfortunately, the only sure-fire way for an individual to know which discount brokerage best suits their needs is to be a client. Given the time, expense and risk associated with “sampling” a brokerage, however, it is neither a popular nor pragmatic choice for many. Instead, self-directed investors turn to third-party ratings to help them approximate who the right discount brokerage may be.

As part of our continued look at the rankings and evaluations of Canadian discount brokerages, this two part series looks at Dalbar Canada and in particular their Direct Brokerage Service Award as a tool investors can use as part of their research.

A Quick Background on Dalbar Canada and the Direct Brokerage Service Award

Dalbar Canada is a financial services research company that has been in Canada since 1997. They are a subsidiary of the US headquartered Dalbar Incorporated which has been around for 37 years.

Since 1998, Dalbar Canada has been conducting evaluations of discount brokerages, with a particular focus on the client service experience. Their Direct Brokerage Service Evaluation (DBSE) program takes a structured and methodical approach to understanding how discount brokerages interact with clients on the phone.

Dalbar Canada is probably most well-known among self-directed investors for their Direct Brokerage Service Award (DBSA) which has often been a part of the marketing materials of RBC Direct Investing for many years, and more recently on HSBC Invest Direct’s advertisements. In addition to the recognition, the recipient of the award receives permission to display the official seal (pictured below) of the award on their marketing materials to let consumers know of their accomplishment.

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Posted on April 1, 2013January 30, 2021 by user — Leave a comment

Discount Brokerage Deals & Promotions – April 2013

April’s discount brokerage deals and promotions heralds the return of unlimited trading by an unlikely character in the deals section – HSBC InvestDirect. This deal is in ‘celebration’ of HSBC’s recent award by Dalbar Inc for best customer service at a Canadian discount broker, an award that RBC Direct Investing had won for several years.

On top of unlimited trading, we also have the big 100 trade offers by Questrade and Scotia iTrade, and a Spring cash-back offer from BMO InvestorLine that is sure to get people talking.

Credential Direct also makes an appearance this month with their transfer fee promo. The refer-a-friend offers are still being offered by Questrade, National Bank Direct Brokerage and Scotia iTrade.

Falling off our deals list at the start of this month are TD Direct Investing and Qtrade whose transfer fee deals expired at the end of March.

Discount Brokerage Deals & Promos

Brief Description	Minimum Deposit Amount	Commission/Cash Offer Type	Time Limit to Use Commission/Cash Offer	Details Link	Deadline
A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitney and receive access to their preferred pricing package and a massive 45% discount on the Real Tick trading platform.	n/a	Discounted Commission Rates	none	For more details click here	none
Open a new A) non-registered account or B) registered account with HSBC InvestDirect between April 1st and April 30th and receive either A)30 days or B)45 days of commission-free trading.	no minimum deposit	Commission Credit (amount of credit depends on trading activity)	A) 30 days (non-registered accounts) B) 45 days (registered accounts)	Free Trading Offer For additional information, there is also an FAQ Link	April 30, 2013
Open a new account (TFSA, Margin or RRSP) and receive $50 commission credit . Use promo code: kdkfnbbc	$1,000	$50 commission credit	none	none	none
Refer a friend to Questrade and when they open an account you receive $100 and they receive $50. To receive this deal you must be an existing client with an equity account and refer a person that does not reside with you and who has not previously opened a Questrade account.	$1,000	$50 commission credit (friend) $100 commission credit (referrer bonus)	60 days	Refer a friend	none
Open a new account (TFSA, Margin or RRSP) and receive 100 commission-free stock trades.	$10,000	100 free trades (max total value: $995.00 at $9.95 commission rate)	60 days	Refer a friend	April 30, 2013
If you refer a friend/family member who is not already a Scotia iTrade account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link.	A)$10,000 B)$50,000+	A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$199.80) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $999)	60 days	Refer A Friend to Scotia iTrade	May 31, 2013
Open and fund a new Scotia iTRADE account with at least $25,000 before June 30, 2013 and the commissions associated with your first 100 trades placed within 60 days of the date the account is activated and funded. Also, the new FlightDesk platform is being offered for free for 60 days. Use promo code WAC13-EN. See details link for further terms and conditions.	$25,000	100 free trades ($999 value @ $9.99 commission rate)	60 days	Scotia iTrade 100 free trades + FlightDesk	June 30, 2013
If you refer a friend/family member who is not already a National Bank Direct Brokerage account holder to them, both you and your friend get a bonus of $100 each. The promotion code “FRIEND” must be used on the account application form. Read the details link for full terms and conditions. Note the maximum referral bonus per client is $1000.	$25,000	$100 referral bonus (referrer) $100 referee (your “friend”)	Payout occurs after 6 months	Share $200 with a Friend Promotion	October 31, 2013
Disnat is celebrating its 30th anniversary by offering new & existing clients $300 in commission credits which can be used for up to 6 months. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1 800 268-8471 and mention promo code Disnat30. See details link for more info.	$50,000	$300 commission credit	6 months	Disnat 30th Anniversary Promo	May 1, 2013
Open a new account or upgrade an existing account with either A) $100,000 or B)$250,000 to receive $250 cash(for those who deposit $100K) or $600 (for those who deposit $250K). Use Promo Code: BONUS600 NOTE: There are lots of details/important conditions attached to this promotion. Be sure to read the terms and conditions carefully.	A) $100,000 B) $250,000	A) $250 Cash Back B) $600 Cash Back	Payout occurs after 6 months	Spring 2013 Cash Back Promotion	June 3, 2013
Open a new account or upgrade an existing account with $500,000 to receive $1500 cash back. Use Promo Code: Select1500. NOTE: There are lots of details/important conditions attached to this promotion. Be sure to read the terms and conditions carefully. This wasn’t an advertised deal, however the terms and conditions are from BMO InvestorLine’s website.	$500,000	$1500 Cash Back	Payout occurs after 6 months	Select1500 Promotion	June 3, 2013

Transfer Fee Deals

Below are the discount brokerages deals that cover transfer out fees from other discount brokerages.

Brief Description	Maximum Transfer Fee Coverage Amount	Deposit Amount for Transfer Fee Eligibility	Details Link	Deadline
Transfer your discount brokerage account to Credential Direct and they’ll pay up to $200 of the transfer fees. If after 90 days you’re not satisfied they will waive the $125 transfer out fee too.	$200	$10,000	Switch Me Promo	June 30, 2013
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150.	$150	$25,000	Transfer Fee Promo	none
Transfer $25,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees	$135	$25,000	Transfer Fee Rebate	none
Disnat is celebrating its 30th anniversary by offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1 800 268-8471 and mention promo code Disnat30. See details link for more info.	$150	$50,000	Disnat 30th Anniversary Promo	May 1, 2013

Posted on January 16, 2013January 30, 2021 by user — Leave a comment

Special Series: Review of Globe and Mail’s Discount Brokerage Rankings – Part II

In part one of this series, we looked at the background of the Globe and Mail discount brokerage rankings as well as how they’re structured and who they’re targeted towards. In this next part, we take a detailed look at what the discount brokerage rankings are actually measuring and some interesting observations we made about the Canadian discount brokerage industry over time. Lastly, we provide some important tips to keep in mind when using rankings as part of your product research.

What Do the Discount Brokerage Rankings Measure?

When looking at any ranking or rating, one of the most important questions to be clear on is what the ranking or rating is actually measuring. In our review of the J.D. Power Investor Satisfaction Survey, we saw that “investor satisfaction” was being measured by six components: interaction, trading charges and fees, account information, account offerings, information resources and problem resolution. By comparison, the Globe and Mail discount brokerage rankings are measuring what Rob Carrick thinks is the “best discount brokerage” for “mainstream” investors.

As we saw in part one, when looking across the last eleven rankings, it appears that the categories that go into defining “the best” discount brokerage are not static. The most stable characteristics of what it means to be “the best” seem to cluster around costs, trading and tools. According to Carrick, the categories that he chooses vary in large part because they are based on a combination of data from reader surveys and his perceptions of what mainstream investors are curious about or would find worthwhile.

Strengths of the Discount Brokerage Rankings

A strength of this approach is that the discount brokerage rankings are somewhat reflective of the mood or sentiment of mainstream Canadian investors. If investors are curious about certain features, such as commission free ETFs or user experience of a discount brokerage, the rankings have incorporated these kinds of innovations into their structure. Having looked at a decade of results, it is fair to say that the rankings reflect the pulse of what mainstream investors are exposed to from the discount brokerage industry and hence curious about.

Limitations of the Discount Brokerage Rankings

While Rob Carrick’s opinion is certainly informed by monitoring Canadian discount brokerages for over 14 years, his opinion may not necessarily be shared by other investors, something that readers should keep in mind when doing their research. The degree to which his opinion can be generalized rests on how accurately the needs of “mainstream investors”, a term that is loosely defined, are captured in the questions he uses to survey discount brokerages and in the process he uses to evaluate their products and services.

A second limitation of the rankings is historical comparability. Because the criteria have changed as often as they have, it is difficult to compare historical performance of Canadian discount brokerages in a meaningful way. It may be possible to compare results on costs, trading and tools because of their relative stability as categories however the total scores from year to year are largely incomparable.

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