Category: Discount Brokerage News

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Discount Brokerage Weekly Roundup – May 22, 2015

Like some kind of odd celestial alignment, the convergence of shorts weather on a short work week just as the S&P 500 hits a new high and causes yet another squeeze on the shorts. Yup, seems like shorts are the theme for this week’s roundup, and as such, this discount brokerage roundup will try to, um, keep it short.

In this edition of the roundup we take a look at the latest deal launched by one bank-owned online brokerage and why it might be a signal for the upcoming summer discount brokerage deals season. Next we gaze into the tea leaves with some interesting signals from one brokerage’s activity patterns as well as look at one looming threat to brokerages that may turn out to be more sizzle than steak. We’ll also take a look at what the chatter about discount brokerages was like on social media with our new #TweetsOfTheWeek. Finally we’ll take a look at the upcoming investor education events and some very interesting chatter from the investor forums.

Cash (or Free Trade) Me if You Can

Just in time for summer, Scotia iTrade has resurrected their 1,000 free trade/$1,000 cash back offer once again albeit with several twists.

When it first launched in January of 2015, it was the only offer that offered a specific promotion for deposits over $500,000 as well as the largest headline number for a cash back or free trade promotion. At the time the offer consisted of either cash back or commission free trades, and included a trial of the Scotia iTrade platform FlightDesk.

In its latest incarnation, the $1,000 cash back or 1,000 free trade offer now includes a 6 month subscription to the US based KeeneOnTheMarket.com trade alert service for individuals who deposit more than $100,000. As was the case in January, it appears that Scotia iTrade is looking to distinguish its promotions from other brokerages with bigger, bolder numbers of deposits sizes, free trades or cash back and now a stockpicker’s subscription service.

Interestingly, through the remainder of May, they will have several concurrent offers which could offer deal hunters a narrow window to pick the best one of the bunch.

Another noteworthy component to the latest deal from Scotia iTrade is that the offer expires well into September. Many other offers from bank-owned brokerages aren’t set to go that long but it looks like Scotia iTrade has firmly placed their bets on this flagship offer for the rest of the summer.

Finally, there is clearly an interesting spin on this offer that is geared towards active traders of US equities/options. Scotia iTrade continues to court this highly prized segment with their $4.99 active trader commission pricing, platform, service offering and now promotions.

It will be interesting to see if any other bank-owned online brokerage steps up to challenge Scotia iTrade in the active trader segment. The recent fee hikes from the major Canadian banks likely saw long-term investment accounts take some collateral damage with disgruntled clients jumping ship. The priority will likely therefore be on winning back those clients with incentives rather than chasing active traders. Whatever the case, Scotia iTrade has opted step into summer swinging with big headlines that other bank-owned brokerages will have to seriously ante up to beat. Should be an interesting summer.

Starting to Sizzle

Between the major news announcements, there are always some minor blips on the radar that indicate that the Canadian online brokerages are working away on something.

One bank-owned brokerage in particular seems to be finding its way back on to the radar more regularly. CIBC Investor’s Edge has been mentioned several times in recent roundups and stories for rolling out new pricing, promotions and seminars this year – something that was distinctly different from most of 2014. This past week they have yet again changed their homepage imaging and seized upon a timely trend by pitching visitors to their website the benefits of TFSA – something that up until now only Questrade had really picked up the ball on.

source: screenshot from CIBC Investor’s Edge Homepage

While it is still early, it appears that there is a trend amongst Canadian discount brokerages to increasingly focus on the content and design of their sites.

Recently CIBC Investor’s Edge and BMO InvestorLine have been building their respective benches in these areas by looking to hire designers and user experience specialists. BMO InvestorLine recently rolled out their new website front-end along with Desjardins Online Brokerage earlier this year and we’ve had confirmation from several other brokerages they are poised to do the same within the next 6 months. CIBC Investor’s Edge looks like they might be gearing up for some substantial design changes in the not too distant future.

CIBC Investor’s Edge bold commission pricing drop has put them back into minds of many DIY investors as well as their competitors, however their most recent maneuvers might signal that competition on user experience between bank-owned brokerages is going to get even hotter.

Don’t Believe the Hype?

For many DIY investors, the recent spike in attention given to robo-advisors has got more than a few feathers ruffled.

In an interesting story from International Adviser, however, one of the groups singled out as being threatened by the robo-advisor trend may breathe a sigh of relief. The reason: profitability.

While there has been lots of interest on the part of retail investors in these robo-advisors, the article points out the numerous challenges to successfully growing to scale where they can threaten the discount brokerage space. The point, as it is in many industries, is that only the strong will end up surviving. It’s a familiar refrain for discount brokerages who know all too well that success hinges on having a critical mass of clients AND being able to stick out from their competitors. For robo-advisors, the fight is only just beginning and it’s likely to expect discount brokerages won’t be letting them advance unchallenged for much longer.

#DiscountBrokerage Tweets of the Week

This week it looks like Twitter users from Questrade were again having trouble sourcing stocks to short. Given that certain markets are pushing all-time highs, it’s interesting to see a) that so many traders are attempting shorts and b) that Questrade users are encountering challenges shorting. While tweets to and from Questrade dominated the news feed, one user vented about the customer service experience at Virtual Brokers – something that has also been getting attention from other users posting to our forum.

Event Horizon

May 26

NBDB – Introduction to Call Options – [Fr]

TD Direct Investing – Understanding Margin & Short Selling – [Mandarin]

Scotia iTRADE – Options Trading For Beginners with Sarah Potter

May 27

Scotia iTRADE – Options Trading – Building A Collar with Montreal Exchange

TD Direct Investing – Advanced Options

TD Direct Investing – Understanding Margin & Short Selling

From the Forums

Keeping count

There are many reasons individuals may decide to open multiple accounts with discount brokerages. Chief among them are risk management (think eggs in baskets), CIPF protection and special features, one of the drawbacks is keeping them all straight. In this post from the financial wisdom forum, it was pretty interesting to see just how many discount brokerage and banking accounts certain individuals admitted to using.

Small Potatoes

It’s becoming trickier for smaller, inactive investors to park their money at a discount brokerage. In this post from Red Flag Deals, the inactivity fee took one investor at Qtrade by surprise. Check out what the community had to say about their options.

At the Close

That’s a wrap for this week. Remember that US markets will be closed on Monday for Memorial Day so for the US traders it will be a short week. Wherever you happen to be this weekend, hopefully you are blessed with great weather or some wildly entertaining stuff to watch. To help launch you into the weekend on a high note, here’s more great footage of people flying – a Canadian in shorts no less!

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Discount Brokerage Weekly Roundup – May 15, 2015

source: geekalerts.com

When it comes to DIY investing – or any investing, emotion is a lever best-not pulled. For discount brokerages, however, being boring doesn’t get attention and not getting attention means being left out.

In this long weekend edition of the roundup, we’re excited to add a new feature into the mix. First, we take a look at the latest attempts by discount brokerages to get attention, then highlight an upcoming learning event. Next, we roll out something new that will shine a light on something lots of people want to know about Canadian discount brokerages. Following our surprise new piece we’ll take a look at the upcoming investor education events and close out with the investor chatter from the forums and very cool video for the rocketeer enthusiasts.

A better toaster

What happens to an industry where it’s tough to tell one provider apart from another? Toss in a toaster.

Odd as it may sound, toasters and financial services go way back. The idea of tossing in a free toaster to attract new bank clients was popular hook in the 1950’s and, while the idea of attaching an incentive to draw in new business is not new, it’s interesting to see what discount brokerages and banks are doing in 2015.

This past week, promotional juggernaut Questrade launched their latest deal of advertising an Apple Watch to individuals signing up for an account and depositing at least $100,000. For those keeping score at home, this brings the consecutive mentions of the Apple Watch in the weekly roundup to three and the number of deals Questrade runs to more than everybody else.

Of course, digging deeper into the fine print, it appears the offer is actually not for an Apple watch, but rather for an Apple Store gift card worth $500.00. A quick check of the Apple store found the following models of Apple watches:

  • Apple Watch Sport (ranges between $449 and $519 +tax)
  • Apple Watch (ranges between $699 and $1459 +tax)
  • Apple Watch Edition (ranges between $13,000 and $22,000 +tax)

Thus, the clever marketers at Questrade have managed to grab headlines and attention with an item that ranges in price between $449 and $22,000, but really refers to the most basic (but still cool) model of the Apple Watch Sport.

Questrade has largely gone unchallenged by other Canadian online brokerages in offering up Apple products as incentives for new account openings. Recall that Questrade has run with the iPad mini promotion multiple times over the past two years.

In the financial services market, and in the online discount brokerage segment in particular, this is one of those moments where someone has done their marketing homework on “differentiation” and the “halo effect”. So what has Questrade done to make themselves stand out?

The answer is just about everything, and it seems to be working.

Did we notice? (Yep); are we talking about it here (earned media: check), are other DIY investors are talking about it on forums and social media? (more earned media: check) and of course co-branding an online brokerage alongside a brand like Apple with their most buzzworthy product right now probably doesn’t hurt either.

Relative to the other Canadian discount brokerages, Questrade appears to be putting on a little bit of a marketing clinic online. Although the tactics aren’t necessarily new, they are nonetheless effective in attracting attention and, importantly, appealing to emotion.

For DIY investors, especially those looking for online trading accounts for the first time, there is only going to be more marketing coming their way. Competition between brokerages in Canada is fierce and if one brokerage is doing something right, others are sure to follow suit. Where could it end? A look at the Chinese banking sector’s approach is a window into how extreme this incentive game gets with iPhone 6s and Mercedes’ being offered.

It’s important, therefore, to see past the incentives and to reign in the emotion. The most important component of picking a service provider is whether they are a good fit. A good set of questions to always keep asking are:

  1. Do they do what you need them to do?
  2. How well do they do it?
  3. How much are they charging for it?

Through the marketing efforts, all businesses (big and small) hope that a promotion or deal can change how you value their offering. That’s simply a business reality for buyers and sellers.

That said, most folks probably need another screen to look at as much as they need another toaster. The art of marketing, however, is more about want rather than need. And, it is exactly why DIY investors should know what they need before they get something they don’t want.

Options Education Day Returns to Vancouver

If you happen to be in Vancouver at the end of May and are interested in learning about options, the Options Education Day tour is coming to town once again.

The topics on the agenda for this session include:

  • Options fundamentals
  • Four ways to hedge against risk
  • Managing the effects of volatility
  • Understanding put-call parity
  • The road ahead: What’s next for Canadian investors?

A number of discount brokerages will also be on hand as sponsors for this event including:

This event typically sells out ahead of the session so be sure to RSVP early to avoid disappointment. The cost for the day-long session is $45 and includes breakfast, lunch and training materials. Click the following link for more information on Options Education Day Vancouver.

Discount Brokerage Tweets of the Week

As part of our ongoing effort to bring together the fuller picture of what’s going on in and around the Canadian discount brokerage landscape, we are excited to (re)release the discount brokerage tweets of the week.

The format of the tweets of the week has changed somewhat from its earlier incarnation. Instead of featuring what online brokerages themselves are saying, we’ve included the conversations, comments and perspectives of both DIY investors and the brokerages who are on Twitter. The brokerages may be on Twitter directly or as part of their parent company’s customer service team. Several of the bank owned brokerages, in particular TD Direct Investing, RBC Direct Investing, BMO InvestorLine and CIBC Investor’s Edge, handle incoming tweets via their parent bank Twitter accounts.

In this first week, it was interesting to see that brokerages big and small encounter issues with account opening and delays getting things up and running. Of course, what’s equally informative is how fast and how helpful client service teams are on Twitter. This week there are tweets about or to the following discount brokerages:

  • BMO InvestorLine
  • Credential Direct
  • Questrade
  • RBC Direct Investing
  • Scotia iTrade
  • TD Direct Investing

Noticeably absent from the list this week was Virtual Brokers, who’ve been quiet on Twitter since early April.

So, as another first we’ve brought to the Canadian discount brokerage space, here are the curated discount brokerage tweets of the week. #Enjoy!

Event Horizon

May 19

NBDB – Take Advantage of Margin Accounts – [Fr]

Scotia iTRADE – How And When To Use The MACD with Pro Market Adivsors

May 20

TD Direct Investing – Technical Analysis – Advanced Indicators

TD Direct Investing – Introduction to Technical Analysis

TD Direct Investing – Introduction to Investing in Options

TD Direct Investing – Market Outlook

Scotia iTRADE – Getting Started With ETFs with iShares

May 21

TD Direct Investing – Introduction to Fixed Income

Scotia iTRADE – Short Selling with AJ Monte

TD Direct Investing – Introduction to Fundamental Analysis

May 22

Scotia iTRADE – Trading Psychology Part 1 with Stefanie Kammerman

From the Forums

Getting the Party Started Right

Opening an online trading account is still a somewhat involved process. In this post from reddit’s Personal Finance Canada section, one user asks about the initial funding requirements for a Questrade account. Fortunately both the community and a Questrade rep provide a detailed answer.

Leftovers

With many parties slated to take place this Victoria Day weekend, there’s the fun part and then there’s what happens after the party’s over. For most there’s some cleanup involved. In this post, again from reddit’s Personal Finance Canada section, when the party was over for one stock in an investors portfolio there were still two laggard shares left in their account. Check out how the community explained the process of getting rid of them.

Discount on the Potato

It seems fitting heading into a long weekend that the infamous ‘take it easy’ approach of the Canadian couch potato portfolio strategy came up this past week. Specifically, in the RedFlagDeals investing forum, one user asked about whether the couch potato portfolio is something that can be used with Virtual Brokers.

The Closing Bell

That does it for this edition of the weekly roundup. A quick reminder that Canadian markets will be closed on Monday for Victoria Day and will reopen for Tuesday. Here’s some spectacular footage of some awesome technology to propel you into the weekend – cue the rocketman! Have a safe and enjoyable holiday weekend.

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Discount Brokerage Weekly Roundup – May 8, 2015

What a week of wacky data to digest. From May the Fourth being with us, to Cinco de Mayo to the NDP landslide win in Alberta to Deflategate to stocks being called out for being overvalued and the markets going up anyway. It was definitely one of those stranger-than-fiction-headscratchers kind of weeks. Not to be left out, Canadian discount brokerages and DIY investors have a bit of headscratching to do with the release of yet another discount brokerage ranking.

In this week’s roundup, we take a look at the latest MoneySense discount brokerage rankings and attempt to glean what they mean. Next, we shine a light on one discount brokerage that is springing to life with more activity. From there we take a look at some notable developments in the US that are bound to have Canadian discount brokerages starting to be a little bit nervous and giving DIY investors a reason to cheer. As usual, we’ll close out with the upcoming investor education events and some interesting chatter from the forums, including the whisper of a new deal from one bank-owned brokerage.

Because this week’s roundup is a bit longer than usual, here’s the TL;DR version up top:

  • There were lots of discount brokerages crowned as the best discount brokerage in this year’s MoneySense discount brokerage rankings. With so many rankings and ratings providing conflicting signals, consumers should take the title of ‘best discount brokerage’ or ‘best online brokerage’ with several grains of salt.
  • CIBC Investor’s Edge is more active this year. It will be interesting to see what’s coming as they are definitely working on doing more for DIY investors than years past.
  • Commission-free trading might be coming to Canada. US discount brokerage Robinhood just announced they’re going global meaning it’s likely not a question of if so much as when commission-free trading shows up in Canada.

The Latest Best Discount Brokerage Rankings

While the theme song ‘Everything is Awesome’ is both awesome and catchy, it’s not that useful as a decision making tool – especially when trying to choose an online brokerage.

With rankings from the Globe and Mail, JD Power, Dalbar, Surviscor, Morningstar and MoneySense, there is no shortage of ranking information out there. For many DIY investors, and even for discount brokerages too, when so many Canadian discount brokerages are being crowned the ‘best discount brokerage’ the meaning of the word best really becomes challenging to pin down.

This week MoneySense’s latest discount brokerage rankings were spotted, and in them were 7 different winners of different categories, including the title of best overall (the bestest?).

Here are the results according to their latest rankings:

Best Online Brokerage Category Winner Runner Up
Ease of Use BMO InvestorLine Scotia iTRADE
Customer Service Scotia iTRADE Qtrade Investor
Fees and Commissions CIBC Investor’s Edge Credential Direct
Account Information & Reporting BMO InvestorLine Questrade
Educational Resources Desjardins Online Brokerage TD Direct Investing
Market Intelligence TD Direct Investing Scotia iTRADE
Best Overall BMO InvestorLine Scotia iTRADE
source: Surviscor

For consumers, it is important to take a step back and put the results into context to understand what the title of ‘best discount brokerage’ really means from the source that is using it.

One of the first things that stands out with these results is the weight/preference on certain categories.

In this latest series of results, BMO InvestorLine was declared as ‘best overall’ with Scotia iTrade coming in as runner up overall. Looking more closely, BMO InvestorLine took first place in “ease of use” and “Account Information and Reporting”. Scotia iTrade, ranked best at customer service and runner up with “ease of use” and “market intelligence”.

Based on these results, the best overall means that ease of use and account information would likely have to far outweigh customer service and market intelligence, and each of those would have to outweigh the importance of fees and commissions, and educational resources.

Without getting into too much of the logic puzzle, the takeaway is that DIY investors will attach different priorities to different categories as well as define those categories differently than those who composed the rankings. Who decides, after all, what ‘ease of use’ quantifiably means, how to measure it and how much a percentage point of ‘ease of useness’ really amounts to for every DIY investor?

Another thing for consumers to keep in mind is how quickly the rankings can and do change.

Data for the MoneySense rankings were gathered in March and April of 2015 by Surviscor and so it is interesting to compare the customer service category scores in the MoneySense ranking against the results published earlier this year in the customer assessment to see the differences.

In the 2014 Canadian Brokerage Service Level Rankings, Credential Direct (91%) was awarded the top honours followed by Qtrade Investor (90%) and Desjardins Online Brokerage (73%). In that ranking BMO InvestorLine was ranked 8th (with a score of 31%) and Scotia iTrade 4th (with a score of 71%). It is therefore interesting to see Scotia iTrade’s customer service response score in the latest MoneySense rankings surpass Desjardins Online Brokerage, Qtrade Investor AND Credential Direct in that narrow window of time.

And then there are the surprises.

One of the biggest of those surprises was in the cost category in which CIBC Investor’s Edge took top spot followed by Credential Direct. Neither Virtual Brokers, Questrade, Qtrade nor Interactive Brokers appeared at the top of this category which again highlights the importance of the way ‘cost’ is measured and calculated when determining the “winners”.

For DIY investors looking for an online trading account, the bottom line is to take the term “best discount brokerage” with a grain (or several) of salt. There are many different ways to define and measure what that actually means. While the rankings themselves might have a systematic and defined process, the details and motives of that process are what’s most important in establishing the degree to which they are reliable and, ultimately, meaningful.

Where There’s Smoke

After a long winter (especially for the folks east of the Rockies), it’s reassuring to see signs of spring. It’s a fitting metaphor for one bank-owned discount brokerage that may be sprouting back to life. Although it is not a big move, the announcement on CIBC Investor’s Edge’s website about an upcoming webinar from Morningstar Research is the kind of thing that signals that something different is happening.

To put it into context, after a relatively quiet first portion of 2014, CIBC Investor’s Edge has been steadily and more frequently surfacing with pricing changes or promotions.

No doubt they have started to see the increased interest in their online brokerage offering ever since they dropped their standard commission price to one of the lowest amongst their bank-owned peers. That was October. Earlier this year they ran a promotion for commission-free ETF trading. Now they are offering up an investor education webinar.

Even though it is too soon to draw definitive conclusions, it is becoming clear that CIBC Investor’s Edge is stirring. And, that being the case, we won’t be the only ones watching to see what’s going to come next.

Commission-Free Trading in Canada?

For Canadian DIY investors, the entry of online brokerages such as Questrade, Interactive Brokers and Virtual Brokers (and TradeFreedom way back when) offered the first glimpse of a world in which DIY investing could happen at an affordable level.

Fast forward to 2015 and the new normal is a world in which commissions for equity trading has fallen to just under $10 for most brokerages and ETFs are capable of being bought (and sometimes sold) completely commission-free. For DIY investors, it’s a wonderful world. But could it be better?

It’s hard to imagine the race to the bottom on commissions hitting zero however US-based online brokerage Robinhood has promised and delivered on doing just that. While they have been restricting use to the US, something significant happened this week when they announced not only that they received additional investment to the tune of $50M but also that they were going global. Specifically, they’re looking to roll out in Australia.

There are many parallels drawn between the markets here and in Australia. It stands to reason, therefore, that how they roll-out in Australia will definitely be an interesting test-bed for Canada. One this is for certain: nobody likes to see their money go down the drain, no matter which way it spins on the way down.

In addition to landing a hard right hook on pricing, Robinhood appears to be taking a serious jab at established discount brokerages when it comes to user experience.

Last week we noted how other brokerages in the US have Apple watch apps that enable users to review their investments – even TD Direct Investing offers the ability to get an update on balances and stocks. Robinhood, however, has made the leap of building a transactional Apple watch trading app.

One look at their Apple Watch trading app basically summarizes not only how nimble they are within their niche but also that they “get it” when it comes to usability. To paraphrase a bad clickbait headline: this online brokerage designed an app and they totally nailed it.

Although it took the better part of 15 years for pricing to come down meaningfully, many investors are watching a world where zero-commission trading and robo-investing is happening and spreading. And, as it turns out, they are lining up in droves to get it. Recall, this is not unlike how Facebook and every other social phenomenon got traction. A bunch of young people chomping at the bit to use it. Suddenly commission-free trading in Canada doesn’t seem so silly.

Event Horizon

Here are the upcoming investor education events from Canadian discount brokerages:

May 9

Desjardins Online Brokerage (Disnat) – The Secret to Finding Hot Stocks

May 12

TD Direct Investing – Options as an Income Strategy

Scotia iTRADE – Trading Tips Using Active Investing and ETFs with Horizons

TD Direct Investing – Discovering Leveraged and Inverse-Leveraged ETFs, with Horizon ETFs

Desjardins Online Brokerage (Disnat) – Investing With the Stockscores Approach

NBDB – Discover ETFs – [Fr]

May 13

NBDB – Swing Trading Course with Michel Carignan – [Fr] (Paid)

Desjardins Online Brokerage (Disnat) – The Stockscores Approach to Active Trading

NBDB – Stop Orders: A Winning Solution Worth Knowing – [Fr]

From the Forums

Deal Whisperer

With a number of discount brokerage deals and promotions in play, one of the popular promotional offerings is the “refer a friend” promotion. In this post from the Financial Wisdom Forum, there are whispers of an improved refer-a-friend deal from BMO InvestorLine that might be on the horizon.

Which brokerage to use for ETFs?

The popularity of ETFs with Canadian investors shows no sign of slowing down. In this post from reddit’s Personal Finance Canada section, it is interesting to review what the thoughts are of different users on which discount brokerage would be best for ETFs.

That’s a wrap for this edition of the roundup. Thankfully it looks like a fantastic weekend to say thanks to all the mom’s out there (including Mother Nature!) and to raise one last toast to Don Draper for many smoke-filled seasons of thought.

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Discount Brokerage Weekly Roundup – May 1, 2015

Getting to the top is one thing, but staying there is another. Heading into the weekend US stock markets, which were previously at new highs, faltered slightly. Elsewhere, hockey fans are watching the good, bad and ugly unfold on the road to the Stanley cup and for boxing fans, the long awaited fight between two of boxing’s biggest names will test whether one will go undefeated or just walk away incredibly wealthy. For Canadian discount brokerages, however, the fight will not be a short one and the competition not so willing to roll over just because summer is coming.

In this week’s roundup, we take a look at which online brokerages continue the slugfest for new clients with the latest discount brokerage deals and promotions. Next, we take a look at one brokerage that has enabled early birds to be able to trade the pre-market. Following that, we take a look at the Apple Watch and whether one online brokerage is really ahead of the curve or just at the party a bit too soon. Finally we cruise through the investor education events and take a look at some interesting DIY investor chatter from the investor forums.

New Deals

Stock markets weren’t the only places to have a pullback going into May. The volume of deals offered by discount brokerages has also dropped off.

At the start of this month, there are 16 deals or promotions being offered by 6 Canadian discount brokerages. Interestingly, 13 of those deals come from just three brokerages: BMO InvestorLine, Questrade and Scotia iTrade.

Compared to February when there were over 25 offers, there is a clear sense that that the ‘rush’ to have a promotion has subsided. That said, those brokerages mentioned above that are offering multiple, concurrent promotions are not likely to slow down their marketing efforts across the summer months. With the MoneySense/Surviscor discount brokerage rankings due out soon and the new TFSA contribution limits recently announced, there are still plenty of reasons for brokerages to be actively campaigning during the late spring/early summer.

Questrade has been the first out of the gate with regards to pushing a TFSA themed promotion however it is unlikely that they will be the only ones doing so for too long. Check out the discount brokerage deals & promotions section for the full details.

Premarket Trading at Questrade

This past week Questrade announced that they will be enabling clients to trade the pre-market sessions as early as 7:30am ET on select US exchanges. With many earnings announcements taking place both before and after the official market hours (9:30am – 4pm), getting into or out of positions at these extended hours can sometimes give traders a jump on the action.

That said, trading in extended market hours is incredibly risky.

The absence of many traders at those times means that pricing on securities is much more volatile and that bid/ask spreads are typically wider. Likely for that reason, Questrade has restricted the eligible order types to “limit orders” with at Good Till Extended Market (GTEM) duration.

Just remember that while the early bird may get the worm, it’s the second mouse that gets the cheese.

Watch and Wait

While CIBC was reported to be the first of the big Canadian banks to release an app for the Apple Watch, TD was able to go one step further and offer their clients the ability to monitor watchlists and get updates on their TD Direct Investing account balance levels. Unfortunately for Canadian DIY investors, that’s as far as functionality goes for now.

With the Apple Watch still on back order and with bugs still being discovered and worked out, it may not be of too much consequence to wait for the dust to settle before seeing the impact of the ultra-small screen on monitoring and managing trading on the go.

Screenshot of TD app for Apple Watch (source iTunes)

In the US, brokerages are still cautiously venturing forward with the Apple Watch technology. A recent piece from Forbes goes through what some of the interfaces look like at larger brokerages in the US such as Schwab and Fidelity. Early feedback seems to be neutral/unimpressed as functionality for trading seems to be tethered to the iPhone, begging the question “why have the watch?” Of course, as any Apple fanatic will testify, “why not” seems to be the more appropriate question.

Event Horizon

May 5

Scotia iTRADE – Playing Both Sides of the Market with Options Straddles and Strangles

TD Direct Investing – Do-It-Yourself Investing for Women

May 6

Desjardins Online Brokerage (Disnat) – How I Day and Swing Trade the Market

Scotia iTRADE – Avoiding Home Country Bias – Constructing Globally Diversified Portfolios With Smart Beta ETFs

TD Direct Investing – Introduction to Investing in Options

NBDB – Tools and Technical Analysis with Michel Carignan – [Fr]

From the Forums

Tax Break

Like that student who prays for a deadline extension around finals, it seems that many last minute tax return filers caught a break as tax filing deadlines were extended for a few more days. That said, this past week there were still comments across the investor forums for individuals expressing frustration at not having the proper documentation from their discount brokerage in a timely fashion.

Peace of Minds

The reality of an increasingly digital world is that convenience often comes at the expense of security. In this post from Red Flag Deals’ investing forum, security measures at different brokerages are put under the spotlight, with only one brokerage standing out as having a robust option in place.

That does it for this week’s roundup. It’s a full weekend for sports fans and a great weekend for the non-sports fans to let the TV do the babysitting. In either case, enjoy the May weather or the Mayweather. Here’s a fun look at the hype behind the great (and most expensive) battle between two boxing legends.

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Discount Brokerage Weekly Roundup – April 24, 2015

From parcel delivery to vacuum cleaners to financial management, it seems like robots are here to stay. With the NASDAQ finally breaching its previous all-time high, led there of course by the technology giants, there’s no doubt that robots and gadgets are powering the drive. For many online discount brokerages confronting this brave new world, their choices seem to be either join the party or step off the dance floor. For the moment, at least, it looks like several discount brokerages are willing to dance.

In this week’s roundup we take a look at the latest online brokerage to get connected to a fast growing stock exchange followed by one online brokerage that’s looking to add to its stable of registered account offerings. Following that, we quickly look at the raising of the TFSA contribution limit followed by some interesting action and numbers behind the robo-advisors and what they mean for online brokerages. We cap off the round up with a tour through the upcoming investor education events followed by some interesting lessons from the investor forums.

BMO InvestorLine Connects to the CSE

This past week the Canadian Securities Exchange announced the addition of another Canadian online brokerage, BMO InvestorLine, to its list of brokerages allowing direct trading access and real-time quotes. The list of online brokerages now offering direct trading and real-time quotes to the CSE has now expanded to include all bank-owned Canadian discount brokerages as well as most of the independent Canadian brokerages. Earlier this year, TD Direct Investing became a major addition to that list as well. According to the CSE, Desjardins Online Brokerage is in the process of getting on board. Not yet hooked up to the CSE are Interactive Brokers as well as Jitneytrade. For more information on the brokerages enabling direct online trading and real-time quotes to the CSE, click here.

RDSP Now Available at National Bank Direct Brokerage

Earlier this week, National Bank Direct Brokerage became one of only two Canadian online brokerages (the other is TD Direct Investing) to offer the Registered Disability Savings Plan (RDSP). The RDSP is a registered account that enables individuals who are eligible for the Disability Tax Credit to grow investment income within the plan on a tax-deferred basis.

The information pages for the RDSP on NBDB’s website offers valuable information on the plan, how it works as well as hyperlinks to official government resources on the RDSP.

TFSA Limit Raised

Another registered account that is popular with DIY investors made headlines this week. The Tax Free Savings Account (TFSA) got a big boost by having the maximum contribution amount per year raised to $10,000 from $5500. While there was a substantial hike telegraphed a few weeks ago, the confirmation came in the official budget announcement earlier this week. From a practical standpoint, it appears that financial institutions are already allowing TFSA contributions from Canadians looking to top up their contribution even though the budget has not officially passed through Parliament. For DIY investors, expect to see more in the way of marketing from financial institutions (Questrade is already on it) and media coverage on the TFSA in the weeks to come.

source: Twitter

 

Money Machines

With earnings season in full swing, it was an interesting week looking at the performance of the US online brokerages. While Canadian discount brokerages will almost always lag what the US brokerages are up to, in at least one respect they are not that far behind their counterparts in the US.

While normally we might focus on trading metrics or asset growth, the bigger story emerging out of the financial results has been the impact of robo-advisors to the earnings of Charles Schwab. According to their latest earnings report, Schwab’s ‘robo-advisory’ unit has attracted a staggering $1.5B after just six weeks. And they’re not the only online brokerage taking advantage of the popularity of these robo-advisory models. Interactive Brokers also recently announced their acquisition of Covestor, a firm who lets individuals mirror the trades of other investors actively or passively.

The activity in this space isn’t limited just to the US, however. Already there are signs in Canada that this space is about to explode. Earlier this month it was reported that Power Financial Corp is agreeing to ante up to $30M into Wealth Simple. Interestingly, one Canadian discount brokerage appears to be capitalizing strategically on the robo-advisor trend. Robo-advisor firms WealthSimple and Wealthbar both appear to have relationships with Virtual Brokers. Virtual Brokers’ direct competitor Questrade, chose a slightly different strategy by building their own robo-advisory known as Portfolio IQ.

Given how fast technology is moving in the financial services sector, waiting and seeing is no longer something brokerages can afford to do for too long. As the influx of client assets into robo-advisors clearly demonstrates, the market is talking, the only question is how long will it take for the larger online brokerages to respond.

Event Horizon

April 26

Scotia iTRADE – Top Global Investment Themes for 2015 – Larry Berman Roadshow Edmonton, AB

April 28

NBDB – Introduction to Technical Analysis – Moving averages – [Fr]

Desjardins Online Brokerage (Disnat) – The Stockscores Approach to Active Trading

April 29

TD Direct Investing – Introduction to Investing

TD Direct Investing – Understanding Margin & Short Selling

NBDB – Tools and Technical Analysis with Michel Carignan – [Fr]

April 30

NBDB – Introduction to Technical Analysis: Oscillators – [Fr]

RBC Direct Investing – Getting Started with ETFs – Vancouver

Desjardins Online Brokerage (Disnat) – Investing With the Stockscores Approach

From the Forums:

Heading into the Close

Heading into the tax filing deadline, there are many DIY investors who are aware of or about to learn a hard lesson about the importance of record keeping. In this post from the Financial Wisdom Forum, there is a particularly instructive lesson about making sure to regularly collect/download/store transaction histories – especially when closing down accounts.

At Least the Chairs Are Comfy

There are probably no shortage of classic internet memes that could capture the experience from this post of an individual attempting to open an online trading account with TD Direct Investing in an offline setting. More and more, consumers are expecting online interactions to be easy however as online brokerages of all sizes have shown, competing IT demands tend to mean some features get priority over others. Perhaps the most interesting thing was that another online brokerage didn’t chime in to showcase their online account opening abilities.

That does it for this week’s roundup. For most folks there will be lots of hockey and/or relaxation on the menu – not so for the DIY trader at the centre of a scandal involving the great ‘flash crash’ of 2010. If you’re a Vancouverite, you might appreciate the effect that ‘spoofing’ can have (am I right Mother Nature?) with the wicked “Spring” weather going into the weekend. So, for those who choose not to venture outside, check out this interesting read on whether or not the lone trader Navinder Singh Sarao is a hero or villain.

source: Twitter

 

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Discount Brokerage Weekly Roundup – April 17, 2015

April showers are supposed to bring May flowers, but this past week, it’s been the discount brokerages who’ve been making it rain. In particular, it was the heavy hitting bank-owned brokerages that dominated the news feeds with feature enhancements, deals and more. While it may not have been quite as epic as Toronto Blue Jays outfielder Kevin Pillar’s exceptional catch, it will definitely be a week that makes the discount brokerage highlight reels.

In this week’s roundup, we take a look at a pair of makeovers from two big online brokerages. First, we look at the launch of a new investor centre in the heart of downtown Toronto by one online brokerage as well as a website facelift from a well-known bank-owned brokerage. On the heels of these two announcements were also a pair of promotional offers that caused an uptick in the deals activity this month. Finally we take a look at the upcoming investor education events as well as the chatter going on in the investor forums.

Scotia iTrade Gets Fancy

One of the big themes from brokerages this week, and this year it seems, will be stepping up their image. Earlier this week, Scotia iTrade officially launched a newer and modern-feeling investor centre in downtown Toronto.

So what was Scotia iTrade’s take on getting modern? Judging by the early pics of their new space, it’s definitely focusing on the branch experience feeling sleek and technology driven. The striking new design coupled with a high foot-traffic location means that there will be a lot of folks checking out this new eye-catching space. Users on Twitter, in fact, remarked at the new centre as it launched earlier this week.

The new investor centre is also attached to a Scotiabank banking centre, a tactical maneuver designed to demonstrate that Scotia iTrade users can easily access Scotiabank services and vice versa. For bank-owned brokerages, such as Scotia iTrade, investor centres offer their clients a familiar service expectation of being able to walk into a physical location and talk to a real-live person. Other brokerages, such as RBC Direct Investing, TD Direct Investing, Desjardins Online Brokerage and National Bank Direct Brokerage have high-visibility investor centres. Unlike the other brokerages, however, Scotia iTrade is unique in the proximity of the two centres to each other as well as the aesthetic choice.

As with their first investor centre, visitors accessing the new investor centre will be able to attend in-person investor education seminars and special events. In addition, the new centre will feature self-service stations to trade or manage their accounts.

The Power of ‘And’

Coinciding with the launch of their new investor centre, Scotia iTrade also took the opportunity to significantly raise the stakes in the ultra-competitive deals and promotions space.

Over the past year, Scotia iTrade has run a number of promotions where users could choose between receiving cash back or commission-free trades (via commission rebates). These offers have often had large headline numbers like $500 or $1000 cash back or 1000 free trades and have also required sizable deposit amounts to qualify for those bigger rebates. With the launch of the new investor centre, however, Scotia iTrade changed the OR to an AND to give individuals both the commission-free trades AND cash back.

Scotia iTrade is not the first bank-owned online brokerage to combine cash back and commission-free trades. CIBC Investor’s Edge offered this combination alongside their launch of lowered commission pricing late last year. What is different, however, is the scale of the offer from iTrade relative to what they’ve offered previously as well as what else is currently out there. There are, however, two important ‘catches’ to this offer.

First, it requires having the account being opened at one of three downtown Toronto locations – something that will certainly limit the numbers of people rushing to this offer. Secondly, unlike their other offers, the commission-free trade period for this promotion is 90 days instead of 180 days. For those seeking the cash rebate, this is actually an advantage because payouts happen much sooner, however for the commission-free trading period, it means individuals have to use up the trades much more quickly.

BMO InvestorLine Launches New Website

Scotia iTrade wasn’t the only bank-owned discount brokerage with a new look and new deal to showcase this week. BMO InvestorLine quietly launched a new front-end of their website as well as a new promotion.

The new BMO InvestorLine website is a much more modern-looking layout compared to their previous website and that of their fellow bank-owned brokerages. The top menus have been streamlined and the amount of information on the page reduced to make for a far less cluttered viewing experience. It’s also responsive meaning tablet and smartphone users can easily navigate it.

Along with the new look is also a new url. Users who enter or who click www.bmoinvestorline.com will now be redirected to www.bmo.com/self-directed. There definitely appears to be a push to highlight that online brokerage is a part of ‘wealth management’ and that InvestorLine isn’t as much the focus as is the “self-directed investor”. Gone are the close ups on calculators and cluttered papers on desks and instead there are pictures of people – and not just the cheesy couples on couches (and yes there are only a few close ups on tablets.)

Another interesting design choice is that the website looks and feels like many startup company websites rather than a traditional bank-owned entity, a definite overture to younger clients. With this layout, users can typically scroll down to find more information, there are mixtures of icons (the ‘cool’ looking ones) and big bold images. There is also far less text to grind through and far fewer pages to navigate.

Screengrab from BMO InvestorLine’s new website

While there are lots of stock images (ironically not images of stocks) they have thankfully opted for younger characters, casual settings and, interestingly, a lot more women and ethnic diversity. In fact, out of the 6 header images associated with their top level ‘self-directed’ menu, only one has a picture of just a male (the experienced investor) – a far cry from the ‘old boys club’ imagery of finance that prevailed not that long ago. BMO InvestorLine’s fellow bank-owned brokerages are not quite there yet but this is definitely something they may take some cues from.

There’s certainly lots to like about the new look however the more interesting elements are definitely the more subtle yet deliberate shifts in branding (wealth management vs InvestorLine) and the evolution of image to appear more client-focused, cosmopolitan and modern.

With Desjardins Online Brokerage’s new website launch earlier this year and now BMO InvestorLine, 2015 looks like it will be a big year for website overhauls. Interactive Brokers has also just announced they’re upgrading their website and at least three other brokerages we’ve directly spoken to are actively working on new sites for this year. So far, however, the bar has been raised fairly high and it should be interesting to see what other brokerages do in order to respond to these branding updates from the bigger bank-owned brokerages who are figuring out how to capture the feeling of ‘friendly’.

Screen grab from Interactive Brokers website.

 

All Aboard

Investors of all stripes know that timing is everything. For BMO InvestorLine launching their new website was also an opportune time to announce their newest promotion. Their latest offer, the ‘Five Star Promotion’, which is a cash back or commission-free trade promotion, continues their pursuit of clients with deposits over $100,000. There are three tiers to the latest BMO InvestorLine offer: for deposits of $100,000 – $249,999; deposits of $250,000 – $499,999 and $500,000+. Currently only Scotia iTrade and BMO InvestorLine are targeting clients with deposits over $100,000. In fact, we spotted another offer from iTrade that was linked to their investor education tour with Larry Berman which we have included in the latest deals & promotions section.

Seeking Attention

This week was a busy one for Scotia iTrade all around. In addition to the announcements of their new deals and investor centre, they also announced that they are the first online brokerage in Canada to partner with/offer financial news site Seeking Alpha to offer their premium content to clients. This move comes almost year after Scotia iTrade announced their partnership with the Financial Times to provide syndicated content to iTrade clients.

In keeping with their strategy to provide a value-added content, the content being linked through the backend offers the convenience of looking up the information from Scotia’s interface rather than having to look it up from seekingalpha.com. The information, however, appears to be freely available on seekingalpha’s website (if you are a registered user) so users can still access the articles outside of the platform. Of course the upside for iTrade is to create an experience for users that keeps their eyeballs on the iTrade platform rather than a competitors.

Event Horizon

April 18

TD Direct Investing – Introduction to Investing in Options

Scotia iTRADE – Top Global Investment Themes for 2015 – Larry Berman Roadshow Calgary, AB

April 21

Scotia iTRADE – Five Option Pitfalls: Avoid These Mistakes with Pro Market Advisors

TD Direct Investing – Technical Analysis Series, Part 2 of 2: Advanced Indicators

April 22

TD Direct Investing – Understanding Margin & Short Selling

Scotia iTRADE – Options Trading Using Technical Analysis with Montreal Exchange

April 23

Desjardins Online Brokerage (Disnat) – How I Day and Swing Trade the Market

TD Direct Investing – Introduction to Investing in Options

TD Direct Investing – Portfolio strategies Using ETFs

Scotia iTRADE – Top Global Investment Themes for 2015 – Larry Berman Roadshow Grande Prairie, AB

From the Forums

Client Relationship

The environment for fee disclosure from financial service providers is gradually improving. This post from the reddit Personal Finance subreddit provides an interesting look at how individual investors are greeting the new change.

A Green Investor

Giving an advisor the news that you’re going to do-it-yourself is not something that they generally enjoy. In this post from Canadian Money Forum, a TD Direct Investing client looks for a little collective wisdom after a not-so-graceful breakup with an advisor.

That does it for another edition of the roundup. With the Bloomberg outage, some weekends probably kicked off a bit earlier than others, however with NHL playoffs in full swing, the real work of cheering on your favourite teams begins (or in the case of Leaf & Oiler fans, cheering for their other favourite Canadian city!).

 Editor’s Note: Updated 4/18/15 to include mention of Interactive Brokers’ new website announcement which was noticed after publishing.

 

 

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Discount Brokerage Weekly Roundup – April 10, 2015

As it turns out, the launch of Game of Thrones season 5 isn’t the only epic battle around this April. While there won’t be the same kind of over-the-top fight scenes, gore or unending-memes, Canadian discount brokerages appear to be gearing up for their own fight for supremacy.

In this week’s roundup, we take a flying dragon’s eye view at the lay of the online brokerage landscape starting first with some big news about TFSAs followed by the growing movement to have better trading platforms. Following that, we take a look at which brokerage decided to hike inactivity fees, a brokerage that kicked off a competition to find the best investor in the land, as well as dark-horse entering into the investor education event space. Finally, we go to the voice of the people to find out the latest investor chatter in the land.  Brace yourselves.

Double Eh

One of the big news stories for DIY investors this past week was the hint that the Federal Government may be doubling TFSA contribution limits from $5,500 to $11,000 in the upcoming Federal Budget. While the TFSA vs RRSP debate still rages on, there are many Canadians who have fully embraced this vehicle for growing their wealth.  There are even those, to the chagrin of the CRA, who have embraced it a little too enthusiastically.  Of course the move to widen out the contribution limits of the TFSA is likely to touch off another huge wave of promotional activity from Canadian discount brokerages for whom the announcement is like an early Christmas.

Online brokerages are eagerly waiting for the confirmation before making any official announcements of their own, but it’s a likely bet that there were lots of analysts tasked with figuring out exactly what this opportunity could mean to their brokerage firm. The widened contribution limits mean additional assets through the door and perhaps a greater inclination of those with the wealth to trade it.

Trend in searches about TFSAs in Canada from 2008 – 2015 (April) -Source: Google Trends

For DIY investors there is almost certainly something else they can expect with this new announcement: a flood of marketing and advertising about TFSAs.  One of the themes we see emerging from activity around the brokerage industry this week is definitely a ratcheting up of marketing activity and the announcement of the TFSA limits being raised is like tossing gasoline onto this already growing fire.

BMO InvestorLine Looks to Click with Active Traders

In the online brokerage industry, active traders are by far the most prized. Last November, we reported on the quiet roll-out of the Market Pro platform.  Earlier today, BMO InvestorLine announced some key feature upgrades to their Market Pro platform that look like they’ve got the functionality closer to what active traders would actually demand of a performance platform.  Included in the latest updates are point and click trading of equities and options as well as real-time position and balance updates.

The platform itself is powered by Interactive Data, the same firm behind ‘eSignal’ which has variants known as Market Q (used by National Bank Direct Brokerage) and Desktop Pro (used by Jitneytrade).  From a trading perspective, users can expect to get a significant boost in functionality compared to the BMO InvestorLine web interface.  While one user’s experience doesn’t define the experience for everyone, the following user on Twitter summarizes the hazard of trying to quickly execute trades using web browser-based trading platforms.

Not only are there lots of fields to complete when executing the trade, but also other factors, such as latency make the web-based solution less than appealing. Currently, the Market Pro platform is being packaged in BMO InvestorLine’s “5 star program” which has replaced their “Active Trader” program.  Specifically, access to Market Pro is available on the Gold and Platinum star packages which require minimum trading levels of 30+ or 150+ trades per quarter respectively to qualify. In addition to this roll out, it looks like BMO InvestorLine is also going to be placing additional focus on improving their platform experience as they also have posted for a user experience (UX) designer to assist them with enhancing the experience on InvestorLine across multiple devices (desktop, tablet and smartphone).

BMO InvestorLine isn’t the only bank-owned online brokerage looking to enhance user experience with a new platform. RBC Direct Investing is also testing out the beta version of a new web-based platform (and has been since late 2014). Unlike the BMO InvestorLine Market Pro, the new RBC Direct Investing platform appears to be geared towards the ‘standard’ trader/investor and is a significant departure from their existing trading interface. In either case, however, it is clear that DIY investors are starting to see bank-owned online brokerages start to create better user experiences and interfaces.

Fee-ling the Pinch

Ever hungry for growth in revenues and shareholder value, several of Canada’s large banks have recently undertaken a wave of fee hikes for many of their banking services. Responses from frugal Canadians have been decidedly negative (see here for TD, here for BMO and here for RBC). However unpleasant, though, having banks raise fees doesn’t seem too unexpected. Not so for independent online brokerages though.

In an interesting move, Questrade has also decided to join in the fee-raising in an announcement listed in their community section. Specifically Questrade announced that they are raising their inactivity fee from $19.95 to $24.95. This announcement comes on the heels of their new myFamily plan launch, presumably to help soften the blow of the once no-fee brokerage starting to ratchet up their fees alongside the big banks.

Looking for a Big Winner

National Bank Direct Brokerage and Horizons ETFs are back at it again with the return of the ‘Biggest Winner’ online investing competition. The contest kicks off April 13th and features a top prize of $7500, a second place prize of $2500 and 6 weekly prizes of $500. The top prize will be awarded to the contestant with the highest portfolio value at the conclusion of the contest. Check out the full contest details and rules here.

Event Horizon

The investor education section looks like it might start to get just a bit more crowded with the entrance of a newer player to the field. RBC Direct Investing, which has held orientation seminars at its investor centres in Toronto, Calgary and Vancouver, is now starting to offer sessions on ETF investing with educational partner iShares. Sessions will be featured on the investor education calendar and the event horizon later on this month. Also on the horizon this week is a webinar from TD Direct Investing and the Montreal Exchange on Options Trading Mistakes to Avoid (April 15).

April 11

Desjardins Online Brokerage (Disnat) – When To Sell – Common Signals That the Trend is Turning

April 12

Scotia iTRADE – Top Global Investment Themes for 2015 – Larry Berman Roadshow Toronto, ON

April 14

Scotia iTRADE – Build a Low Cost and Efficient Portfolio Using ETFs with Horizons ETFs

NBDB – Introduction to Technical Analysis: Trends – [Fr]

April 15

TD Direct Investing – Introduction to Investing

Scotia iTRADE – Generating Income Using ETFs with iShares

TD Direct Investing – Investing Idea: An Introduction to REITs

April 16

NBDB – Introduction to Technical Analysis : Supports and Resistances – [Fr] 

Scotia iTRADE – Advanced Options Strategies and Technical Analysis with AJ Monte 

TD Direct Investing – Introduction to Fundamental Analysis 

Desjardins Online Brokerage (Disnat) – Finding Position Trades With the Stockscores Approach

From the Forums

Boldly Going

TFSAs are set to boldly go where they have never gone before.  In this post from the Canadian Money Forum, the rumoured raising of the TFSA contribution limit has also raised the spirits of many DIY investors.  Check out what they had to say here.

Once Upon an RRSP

There are often times folks find themselves not exactly clear on how it is an RRSP actually works.  In the following thread from the reddit Personal Finance Canada thread, there are a number of interesting analogies and explanations of how these plans save investors money and what happens at retirement. That’s a wrap for this week’s roundup.  Don’t forget to get out from behind the screen to enjoy the spring weather or at the very least start using those new emojis to describe what you see!  Have an ☀️✌

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Discount Brokerage Weekly Roundup – April 3, 2015

While markets shut down early for the Easter weekend, those in the markets are all too familiar with the feeling of hunting for the analogous Easter eggs and being careful with how many they have in any one basket. Interestingly, the prizes and family time that have come to characterize Easter also seem to have inspired Canadian discount brokerages going into this long weekend.

In this week’s roundup we take a look at the latest basket of discount brokerage deals to cross our radar followed by a mind-blowing marketing move by one online brokerage. Next we hop on over to the upcoming investor education events and cap off the week with some timely investor forum chatter.

Ears to the Ground for Deals

This past week, the flurry of RSP-linked investing account offers from online brokerages officially came to an end. The end of March signaled the expiry of 10 deals from brokerages large and small. Players such as RBC Direct Investing, TD Direct Investing, HSBC InvestDirect and National Bank Direct Brokerage all had deals wrap up.

Those looking for a deal on an online brokerage account needn’t worry, however, as there are still 15 offers from 7 brokerages.

Stepping into April, there are a few noteworthy developments in the deals/promotions space. First, after a brief hiatus from the deals section, Virtual Brokers has decided to rejoin the promotions roster offering up a deal that looks to challenge other brokerages to a test of endurance.

The latest deal from Virtual Brokers consists of 25 commission-free stock or ETF trades which are good for use for up to one year. Most discount brokerages have commission-free trading offers that last between 30 and 90 days. Some of the exceptions include Desjardins Online Brokerage whose commission credit lasts 6 months or Questrade who has a $50 commission credit with no expiry date.   The offer itself is similar to the recently expired RBC Direct Investing promotion which offered 20 commission-free trades which were also good for up to one year.

Offers with 100 or 500 commission-free trades might be great for highly active traders but would offer little value for less active investors which makes the latest move by Virtual Brokers DIY investors may turn to, especially with RBC Direct Investing’s offer now retired.

Another interesting development in the deals/promotions section was a raising of the ante by Desjardins Online Brokerage. Since October of 2012, they have been offering a $300 commission credit (on a minimum deposit of $50,000), however this month they have decided to raise the stakes by increasing this offer to a $500 commission credit.

For some context, the only other (current) offer of a $500 commission rebate is from Scotia iTrade which requires a minimum deposit of $500,000. The move may be a response to the recently expired promotion from National Bank Direct Brokerage (a key competitor to Desjardins Online Brokerage) who was offering $500 in commission rebates for deposits of at least $20,000. What makes Desjardins’ latest offer interesting is the combination of dollar amount and time to take advantage of the offer. The Desjardins Online Brokerage commission credit is good for up to 6 months, a timeframe (as mentioned above) that is far longer than most other commission credits currently available.

Finally, it’s also worth mentioning that Qtrade Investor has lowered the threshold to try out their online brokerage for individuals with less than $25,000. They currently have a transfer fee credit (of up to $150) for individuals depositing at least $10,000 (which is lower than their normal threshold of $25,000).

On a relative basis, having several deals at the start of the month is a sign that competition is ratcheting up going into the income-tax deadline season. While the bigger players have largely stepped back (for now), if and when they do step back in, it will have to be with even larger offers, which is another great piece of news for DIY investors.

Questrade Launches myFamily Program, Drops Mic

While Questrade remains the most active online brokerage in Canada to offer deals and promotions, they are also no stranger to getting creative to win new clients and loyalty from existing ones. Their latest salvo in the online brokerage competition, known as the myFamily Program, may just cause a tear in the financial services space-time fabric. Seriously.

Before jumping to why Questrade’s latest move may cause other Canadian discount brokerages to hit the panic button, it’s worthwhile to provide a bit of context.

Those who actively follow Questrade (and remember a time when there were NO inactivity fees) will recollect the moment that they introduced inactivity fees and the lengths that they went to then make it possible for clients to have those fees waived. One of the key components to the inactivity fee being waived is retaining a minimum balance of at least $5,000. While that threshold is low on a relative basis, for many younger or newer investors, it can still represent a barrier to getting into investing. This past week, however, meeting this threshold just got much simpler.

The recently announced myFamily Program from Questrade enables clients to reach that threshold by pooling the combined assets from up to five other Questrade clients – anywhere.

This is a big deal because historically, while there have been programs that have enabled clients to combine personal assets across other accounts with the same provider Questrade’s myFamily program crosses the threshold by linking individuals who just want to be linked together. For example, Scotia iTrade enables clients with combined assets of at least $50,000 across all Scotiabank services to qualify for $9.99/trade pricing and CIBC Investor’s Edge has enabled different individuals within the same household to pool assets or trading activity, however adding different people from (potentially) different addresses to a group in order to form a pool is not something other brokerages offer.

Screen grab from description of myFamily program from Questrade website.

According to Questrade, the definition of “family” is “who you tell us it is.” Not only is this an exceptionally enlightened way to characterize a family in 2015, but it is also brilliant from a marketing and business development perspective. Questrade has demonstrated on many occasions how to get people to start talking about them (for better or worse), however they’ve also shown how to get people to like them.

The $5,000 minimum asset threshold is a modest bar to lower from a fee perspective. The bigger prize, however, is the fact is that Questrade has redrawn the map on getting individuals to find other individuals to join Questrade (e.g. client acquisition) and also have them stay (e.g. client retention) and also champion the brand (e.g. advocacy).

They have created a way to leverage the power of sharing in a world that increasingly wants to share everything (like lunch pics and selfies) and with a demographic of individuals who absolutely buy into sharing. More than that, they’ve shown that do-it-yourself investors can get ahead by doing something together.

Your move every other online brokerage.

Event Horizon:

April 7:

NBDB – Learn About Investment Basics – [Fr]

Scotia iTRADE – Volatility – Friend or Foe with Pro Market Advisors

April 8:

Scotia iTRADE – Options as a Hedging Strategy Using Put Options with Montreal Exchange

TD Direct Investing – Options as an Income Strategy

TD Direct Investing – Economic Update & Introduction to Fixed Income

Desjardins Online Brokerage (Disnat) – How to Analyze Any Stock or Market in 10 Seconds

NBDB – Tools and Technical Analysis with Michel Carignan – [Fr]

April 9:

TD Direct investing – Options as an Income Strategy

TD Direct Investing – Technical Analysis Series, Part 1 of 2: Candlestick Charting

From the Forums

Withhold your applause

While there are countless articles discussing the pros and cons of RRSPs vs TFSAs, the following post from the RedFlagDeals.com investing forum provides an interesting perspective on the unwinding of an RRSP account with an online brokerage and some of the hard lessons learned.

Slip and Slide

Tax slips and low-cost brokerages seem to be a hit and miss exercise. Here are a couple of conversations about receiving those all-important summaries from investors on different boards (talking about Questrade and Virtual Brokers).

 

That does it for this holiday edition of the roundup. While markets will be back up and rolling on Monday, here is an entertaining look what the President of the United States will be up to and how the Easter Bunny gets VIP access to the White House. Not ‘egg-sactly’ what Frank Underwood would do…Have a great weekend!

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Discount Brokerage Weekly Roundup – March 27, 2015

The award for the biggest comeback this week is not for interest rates. In what can only be described with the best hyperbole ever, it was announced earlier this week that X-files will be coming back, albeit briefly, for a six episode run. Perhaps the famous agents Mulder and Scully have been pulled in to try and decipher exactly when those interest rates will rise or why the departure of Zayn Malik from One Direction “coincided” with a downturn in markets. While they’re on the case, perhaps a greater mystery is what Canadian online brokerages have in store for April as many of them appear to be working on top-secret projects of their own.

In this week’s roundup we do a bit of detective work to investigate the Canadian online brokerage landscape for cues and clues as to what these brokerages are up to. First, we’ll take a look at the upcoming turn into a new month and what that means for the deals and promotions currently set to expire at the end of March. Next we’ll take a look at a brokerage that has never spent a lot of time in the shadows and, is in fact, finding itself increasingly in the spotlight. Another mystery that gets highlighted in this roundup is just how long it takes to get from one brokerage to another. For those looking for closer encounters of the investor education kind, we have a recap of two sessions held this week as well as the upcoming events in the event horizon. Finally, the whispers and chatter from investors in the ‘from the forums’ section are bound get people talking.

Deal Expiry

As March draws to a close, several discount brokerage promotions are poised to expire. Two promotions from BMO InvestorLine have had their deadline dates extended into April. There are, however, still five promotions from other brokerages that are on the chopping block. As of this edition of the roundup, TD Direct Investing’s 200 free trade promotion is poised to expire as we publish (March 27th).

The current deal count is still quite high and it is unlikely that several of the brokerages with offers set to expire will let their promotional strategy go quietly. Desjardins Online Brokerage, for example, has had their $300 commission credit running since October 2012 and even though it is scheduled to expire, they may have to throw it a retirement party given how long it has been around.

Two other online brokerages who have their deals set to expire are National Bank Direct Brokerage and Scotia iTrade. If history is any indicator, the latter may almost certainly renew their ‘refer-a-friend’ promotion and if they do let their headline offer expire, they will almost certainly be looking to be visible with another big number offer. National Bank Direct Brokerage, on the other hand, is historically less active in the deal space throughout the year. That said, it is still a prime season for online brokerages because of individuals looking to invest their income tax refunds.

We’re curious to see what the larger bank-owned brokerages will do and it seems like we’re not the only ones. It looks like the big bank-owned brokerages strategically timed their expiry dates to coincide with one another and perhaps a game of ‘wait and see’ is now underway between the largest players RBC Direct Investing and TD Direct Investing. The former extended its RSP-themed 20 free trade offer to end just after TD Direct Investing’s offer.

Another bank-owned brokerage to watch will be CIBC Investor’s Edge. Their commission-free ETF trading offer is also poised to expire at the end of March. Since their launch of the lowered commission pricing structure last fall, CIBC Investor’s Edge has been running aggressive promotions which have definitely caught the attention of investors looking for an online brokerage account incentive.

One way or another, the sprint to the finish of March will be exciting to watch. Stay tuned.

That’s Them in the Spotlight

For the past few months Questrade has been making some very big waves. From the launch of their Wealth Management division to the barrage of promotional offers and now most recently the official launch of their own line of ETFs, Questrade has been spending a lot of time in the spotlight.

With the launch of their new ETF line, Questrade looks and feels like a very different brand than it did last year at this time when it was “just” a discount brokerage. As of today they are able to proclaim that they are in the online brokerage business, the managed wealth business and also in the ETF business.

While it seems like they’re competing now across a number of different business lines, the fact of the matter is, Questrade appears to be strikingly in tune with millennial and generation Y investors. Questrade understands that in order to succeed as a brand within today’s (and tomorrow’s) world, they have to be present and be interesting.

For Canadian online investors – especially the younger segment, is that if there’s a channel you’re going to be on, they’ll be on it. Questrade has certainly been visible everywhere. From advertisements on BNN as well as online; on social media, in particular on Twitter and also in popular investor forums such as RedFlagDeals and Reddit, Questrade has a noticeable presence. The fact they’re being discussed here instead of their 13 other competitors is also proof that being interesting matters. In the marketing world it’s known as ‘earned media’.

This brings us back to the launch of Questrade’s ETFs this past week. Instead of a standard news release (which they provided), Questrade’s ETF launch got major coverage from an article in Moneysense magazine, they put together a YouTube video with their social media lightning rod Cabbie and they rocked up to the TSX to ring the opening bell (and clap for a really long time) and also hold an investor seminar with investment media personalities from BNN (and coverage in the weekly roundup probably doesn’t hurt either).

Despite all of the wisdom when it comes to investing that there should be little to no emotion involved, when it comes to financial services, there is a part of the decision to pick one provider over another that comes down to emotion. In an online brokerage field where pricing is ultra-competitive, getting people to notice you is hard enough but getting them to like you and talk about you means you not only have to be good but also do something special.

One of the hallmarks of success of US online brokerage pioneer Ameritrade (which was eventually acquired by TD to become TD Ameritrade) was to win ‘mindshare’ in order to win ‘market share’. What Questrade clearly understands is that if investors can spend time thinking about them, then there’s just simply less time to think about everyone else.

Hurry Up and Wait

Every so often after a bad experience with a brokerage, the thought of what else is out there crops up. Switching brokerages, however, is not as easy as it could be in today’s day and age. In last week’s roundup, the Globe and Mail’s Rob Carrick took a look at the issue from a cost point of view. This past week Moneysense Magazine took a look at the issue of switching brokerages from the point of view of how much time and money it takes to make the switch. The results were definitely eye-brow raising.

According to the article, which reported average transfer times between the large Canadian banks and a new entrant to the wealth management space Wealthsimple, the average wait time was 19 days. The speediest of the banks was Scotiabank, completing the transfer in 7 days whereas CIBC took 21 days.

It is important to note that transfers can depend on the complexity of the request. Large/complex portfolios with multiple accounts are likely going to require more effort than smaller ones. That said, it is an important data point for individuals to be aware of if they are thinking of making the switch to budget the time on the way out.

In Case You Missed It

Both TD Direct Investing and Questrade were tweeting away this past week from their respective investor education sessions.

TD Direct Investing held a session with Som Seif of Purpose Investments talking about #AssetAllocation. In case you missed it, the webinar was recorded and archives of it can be accessed here.

Questrade made yet another splash into the investor education (and information) landscape by organizing a forum on investing entitled Investing Trends 2015. The session featured panel members from some of Canada’s most recognizable names and faces from BNN, the Globe and Mail as well as members from the investment industry and tackled many popular topics related to the current investing environment. In case you missed it, below are the highlights captured in tweets from the session on March 26th.

Event Horizon

March will end with a bit of a whimper and April looks to be starting with a bang. We’ll be updating our events calendar shortly however here are some highlights of events coming up next week:

Stockscores Virtual Tour

Desjardins Online Brokerage’s educational partner, Tyler Bollhorn (founder of Stockscores) will be ramping up the investor education webinars in April and May. For more information on the full schedule, click here.

Scotia iTrade will feature a pair of sessions, one on the evolution of indexing and another on options trading. For more details, click here.

From the Forums

Questrade ETFs

Questrade’s new ETFs were on the minds of folks in RedFlagDeals’ investor forum. Click here to find out what DIY investors had to say about the official launch.

Cheap or Cheaper?

One of the recurring questions DIY investors confront is how much time or effort they need to put in to manage a portfolio, and, is it worth it to pay for a discounted product to do on their behalf. The debate on the best way to access TD e-series mutual funds is always a popular one. Click here to see how folks from the Reddit ‘Personal Finance Canada’ thread weighed in.

That’s it for this week’s roundup. We started the roundup on an extraterrestrial note at the outset, so it is fitting that we bring it back down to Earth for the ending. This weekend Earth Hour takes place at 8:30pm local time on Saturday. Whether or not you partake in the lights-out remember we’ve only got one planet to take care of us all (that anyone will officially admit to).

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Discount Brokerage Weekly Roundup – March 20, 2015

This past week heralded the strangest and rarest of events. No, it wasn’t the solar eclipse or an upset in the NCAA basketball tournament; it was actually the arrival of Spring – in theory.  It was fitting that the lead up into Spring saw a celebration of green for St. Paddy’s day at the beginning of the week and having the markets have a green day to end off the week. The shamrocks and markets weren’t the only green making waves this week, however, as a few ‘green’ discount brokerages were also busy making headlines.

In this week’s roundup, we start by looking at where discount brokerages are stepping up their game 140 characters at a time. Next we take a look at an article about Canadian brokerages and investors with commitment issues – just in time for wedding season. Of course, we’ve got another deal update to add to the list after which we’ll take a look at the upcoming investor education events and close out with a look across the investor forums.

#SocialMediaMatters

As we reported several weeks ago, the social media presence of Canadian discount brokerages has started to ratchet up. Credential Direct and TD Direct Investing have stepped into Twitter in a noticeable way, joining Questrade, Scotia iTrade and Virtual Brokers.

This past week, however, discount brokerages on Twitter showed yet again that they’re evolving quickly to understand how this medium works and how to be relevant in an increasingly busy online medium.

Both ‘big green’ (TD Direct Investing) and little green (Questrade) were spotted getting some major attention from online DIY investors.

Starting first with Questrade and their “What Are You Investing For” contest. Looking at the number and types of responses that Questrade received from the Twittersphere, this recent promotion signals that people are paying attention to Questrade in a major way.  Of course, for their part, Questrade made it compelling by offering up the prize of an Asus tablet so naturally one might expect more interest than if Questrade simply asked the question without the possibility of a prize. One thing that does stand out, however, is that other brokerages aren’t (yet) doing the same thing.  In fact, when it comes to social media (including forums), there are few corners where Questrade does not have a presence (their career team is even on Instagram).

Another interesting angle in the brewing social media battle can be seen with activity this past week from TD Direct Investing.  Specifically, the power of reach.  Although TD Bank has a massive following on Twitter, TD Direct Investing does not have it’s own central account from which it tweets.  Instead, it has taken the rather unique approach of mobilizing a wide number of its employees to start broadcasting TD Direct Investing content.  This past week, TD Direct Investing held an investor education webinar on swing trading and landed a rather large crowd interested in the topic – almost 8,000 folks. While close to 300 attended the live event, what was interesting were the tweets leading up to, during and after the event.  There were interesting/pun-laden graphics ahead of the event, lots of TD folks tweeting about it, lots of people talking about and compliments dished out after it.

The big questions for most DIY investors comes back down to ‘so what?’ What does it matter if a brokerage is on Twitter or not?

In the case of all the discount brokerages currently on Twitter, they understand that responding to people on the social media channels provides a different kind of convenience and a transparent service that takes time to get right. For younger or more tech savvy users, Twitter is a great way to connect directly with a service provider to get an answer to a query or resolve an issue without having to stray far from a news feed or to use another screen (or, God forbid, the phone).

For DIY investors, whether or not they’re clients of a particular brokerage, the content being pushed out by these brokerages is free and accessible.  In the case of TD Direct Investing, finding out about these kinds of educational events via Twitter can help investors informed in a way that traditional media or Google news don’t quite do.  There’s also a whole other kind of research on client service that is possible now that was never really accessible to investors.  Seeing how each brokerage handles itself in the face of complaints or accolades is how consumers make their judgements.

While it might have taken some time for TD Direct Investing to get on board the #HashtagTrain, now that they are actively creating a presence for themselves, the brokerages already on Twitter will now have to (once again) step up their game. Those brokerages not on social media (and those on ‘autopilot’) have a real challenge ahead to step up.  For DIY investors, that kind of competition between brokerages is likely to result in a whole new level of content and creativity which will probably be worth tuning into, at least for a fleeting moment or two.

House of (Prepaid) Cards

Questrade has launched yet another promotion into its suite of current offers.  On the heels of the expired iPad mini promotion, Questrade has revived and slightly tweaked their prepaid Visa card promotional offer.  In their current offer there are now four gift card denominations (ranging from $50 to $250) that are associated with four tiers of deposit amounts ranging from $5,000 to $100,000.  While deposits are required in order to be eligible, it is also interesting to note that clients are also required to make at least one commission-generating trade in order to qualify for the gift card. Thus, while the face value of the gift card is $50, $75, $100 or $250, be sure to factor in the value of a commission-generating trade which can be anywhere from $4.95 to $9.95 (plus applicable fees).  Click for more details on Questrade’s most recent promotion and other online brokerage deals.

Mind the Exit

One of the considerations when choosing an online brokerage is what happens if or when things don’t quite work out. While most Canadian discount brokerages do impose a ‘transfer out’ fee for clients who ask to have their account transferred to another entity, ironically most brokerages are also willing to pay the transfer fee (of between $135 – $150) for clients transferring money into a new account.  Those most impacted by the transfer fees are individuals with less than $15,000 to $25,000, since these are typical deposit thresholds that individuals must be transferring into a new institution in order to qualify for a transfer fee rebate.

In a recent article (available to paid subscribers) by Globe and Mail personal finance columnist and leading voice on Canadian online brokerages, Rob Carrick, he discusses some of the important considerations about transfer fees that individuals should keep in mind when shopping for an online trading account.

One of the interesting points of the article was that if there is the opportunity to test drive a brokerage account via a free trial, it would offer a better idea of the platform and user experience of navigating the broker’s online interface.

Event Horizon

March 21:

Scotia iTRADE – Top Global Investment Themes for 2015 – Larry Berman Roadshow Niagara Falls, ON

March 24:

TD Direct Investing – Stock Talk

Scotia iTRADE – Options Trading For Beginners with Sarah Potter

TD Direct Investing – Introduction to Investing in Options

TD Direct Investing – Understanding Margin & Short Selling

March 25:

Desjardins Online Brokerage (Disnat) – Trading ETFs with Desjardins Online Brokerage

Scotia iTRADE – Options As A Hedging Strategy Using Call Options with Montreal Exchange

March 26:

TD Direct Investing – Evolution of Indexing

TD Direct Investing – Introduction to Investing in Options

From the Forums:

TD Waterhouse RRSP

Finding the right kind of account to get access to popular investment products is something that can be a tad confusing.  In this post on RedFlagDeals’ investing forum, one user gets a little help from the community when wondering how best to start off with a modest RRSP.

To BMO or not to BMO

Sitting on the fence about a brokerage is a common moment for many DIY investors.  In this post from the Canadian Money Forum, one new investor is looking to map out a path through mutual funds and ETFs and is wondering if BMO InvestorLine is the right option.  Check out the perspective of the other investors when it came to staying on board or jumping ship.

Drip by Drip

Slow and steady wins the race. Using dividends to build wealth over time is a tested strategy that many DIY investors buy into. In this post from Canadian Money Forum, one user wants to know a bit more detail about using DRIPs at Canadian discount brokerages.

That’s it for this week’s roundup.  To cap off the ‘social media’ theme, here is a great story of how spreading the message #OdinBirthday on social media gave one 13 year-old boy an awesome way to start the weekend and a birthday to remember. Enjoy the weekend!

Edited March 21/15