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Discount Brokerage Weekly Roundup – December 8, 2017

If there are two things dominating the headlines the past few weeks, it’s bitcoin (or cryptocurrency) and America. While Canadian DIY investors have a chance to peek around the corner to see what online brokerages have coming in 2018, we also wanted to review what US discount brokerages were up to to see what else might be coming down the pipeline soon.

So, for this edition of the roundup, we take a look state side to note moves this past week by two US online brokerages that could help shape what new trading features could be available to Canadian DIY investors. From there, we’ll provide a snapshot of the latest tweets by DIY investors about Canada’s discount brokerages and we’ll cap off the roundup with highlights from the forums.

Interactive Brokers Hitting its Stride

As part of our exclusive review of Canadian online brokerages in 2017, one of the biggest trends that stood out was that online brokers are locked in a technological arms race. One online brokerage in particular, however, stands out from its peers in the way in which it has built up its business by betting big on technology and automation to lower its operating costs (thereby passing along savings to clients).

Interactive Brokers, parent company to Interactive Brokers Canada, released its monthly performance metrics at the outset of December and according to the numbers, they are having an exceptionally good year. Let’s have a quick look at some of the key numbers on a year over year basis:

  • 795 thousand Daily Average Revenue Trades (DARTs): 9% higher year/year
  • Client equity of $121.6B: 44% higher than prior year
  • 474 thousand client accounts: 25% higher than prior year

For greater clarity, a presentation given earlier this week at the Goldman Sachs US Financial Services Conference illustrates just how dominant Interactive Brokers has become in the US online investing market space:

Why this matters for other online brokerages – and perhaps for traditional financial service providers – is that Interactive Brokers has shown a consistent ability to make its technology work and to keep costs for traders so low that it is a natural contender for DIY investors – especially active ones. As such, their foray into traditional ‘banking’ services could signal the natural evolution of integrated financial services that might encroach on more than just the online investing space here in Canada.

While it’s difficult to extrapolate a straight line into the future, the performance of Interactive Brokers over the past year seems to signal that years of creating a technology driven culture positions them well to compete in the modern-day footrace to become an outstanding online brokerage, especially from the trade execution side.

For Canadian DIY investors, Interactive Brokers Canada is one of two online brokerages that might offer a conduit for innovative services in the online brokerage space in America to migrate north. The other, TD Direct Investing, may look to import ideas developed by TD Ameritrade into the Canadian space.

In either case, however, Interactive Brokers has made a compelling business case for other online brokerages to invest in automation and operational efficiency, and to do so at an accelerated pace.

Interactive Brokers, as well as online brokerage Robinhood, in the US have both demonstrated commission pricing can continue to come down. Another very compelling slide from the Interactive Brokers presentation deck shows how much lower Interactive Brokers’ commissions are for equity and, in particular options trading, relative to their US peers even after a significant commission price cut by the group of online brokerages earlier this year.

The bottom line for Canadian discount brokerages is to figure out how to offer their services faster and less expensively because Interactive Brokers Canada is likely to continue to attract more mainstream attention.

After the addition of RSP and TFSA accounts to Interactive Brokers Canada and the regular feedback from DIY investors to include Interactive Brokers Canada in the highly popular Globe and Mail online brokerage rankings, the combination of low pricing and popularity with DIY investors (at least the most active ones), might bode well for bringing Interactive Brokers Canada into the spotlight alongside the dozen or so other online brokerages regularly included in the review.

Interactive Brokers’ latest trading metrics and recent investor presentation paint a very interesting picture of how they continue to grow market share with active DIY investors – a highly prized segment in the online brokerage market.

Whether IB can disrupt the Canadian marketplace to the same degree that they have in the US remains to be seen, however the combination of global ambition, high degree of popularity with active DIY investors and a major emphasis on technology suggests Interactive Brokers Canada may find itself in the spotlight sooner than their peers would hope.

TD Ameritrade Betting on Bitcoin

One of the most intriguing things about the capital markets is that when there are buyers, there are inevitably people motivated to figure how to sell. Case in point: bitcoin.

The beyond-meteoric rise in the digital currency this year has continued to gain international attention, and likely drawn the interest of traders everywhere to figure out whether or not this would be a worthwhile risk to take on to trade.

And, while many folks (including the founder and CEO of Interactive Brokers) have warned against enabling futures trading of bitcoin, the green light has been given and one online brokerage in the US, TD Ameritrade, appears to be the first to move into the space to enable clients to trade these instruments.

It will be interesting to follow what happens with Bitcoin and in particular the institutions that enable trading of futures of Bitcoin. The fact that online brokerages in the US are now gearing up to participate in the trading of Bitcoin derivatives is, perhaps, a signal that a new product line will be coming soon to online brokerages that have traditionally dealt in equities and options.

We’re definitely keen to monitor this development starting on Sunday and naturally to see how Canadian online brokerages try to keep pace with investor interest (or fever) to participate in the cryptocurrency trading that is gripping the world.

Discount Brokerage Tweets of the Week

There was no shortage of heat coming from Twitter this past week as several Canadian online brokerages faced more than a few unhappy campers when outages and long phone line wait times drove DIY investors online to complain.  Mentioned by Canadian DIY investors were BMO InvestorLine, CIBC Investor’s Edge, Questrade, RBC Direct Investing, Scotia iTRADE, TD Direct Investing and Virtual Brokers.

From the Forums

It’s not easy getting green

Comparing one of Canada’s largest online brokerages (TD Direct Investing) with one of social media’s most popular online brokerages (Questrade) turned up some interesting posts this past week in the DIY investor forums. In this post, from reddit’s Personal Finance Canada thread, one user was looking to get the most mileage on saving fees and asked for the pros and cons of choosing a passive investing strategy at each of the two ‘green’ online brokerages.

Party in the TFSA

While that Miley Cyrus reference is upbeat and generally capture how investors perceive TFSAs, perhaps another song – Wrecking Ball might also describe the downside of TFSA. In this post from reddit’s Personal Finance Canada section, one user gets enlightened on the pluses and minuses of a TFSA when asking about a good online brokerage for TFSAs.

Into the Close

That’s a wrap on this edition of the roundup. This weekend will be a tense one as all eyes will be on what happens next with cryptocurrency. Of course, for a change of pace from fantasy money, there’s also fantasy football playoffs that have started. Best of luck on whichever screens you’re on!

 

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Discount Brokerage Deals and Promotions – December 2017

*Update: Dec. 21* If there’s one thing that we love to share heading into the end of the year, it’s holiday cheer. And, heading into the end of 2017 there’s lots to be cheerful for if you’re a DIY investor looking to open an online trading account at one of Canada’s discount brokerages.

As the end of the calendar year (which is important for TFSA’s) and the RRSP contribution deadline (in March) tick closer, Canadian discount brokerages are gearing up for another busy season of DIY investors shopping around for the best deal on an online trading account.

Another reason online brokerages are looking to attract DIY investors is the meteoric rise in Bitcoin and and all things cryptocurrency as well as the interest in stocks/companies poised to benefit from legalization of recreational marijuana in Canada and beyond. Even though stock markets are at all-time highs, it seems that general investor sentiment is positive overall which in turn, attracts investors off the sidelines and into the online brokerage space.

So, fundamentally, it seems that now would be an opportune time for Canadian online brokerages to ramp up their incentive offers to win over DIY investors on the fence about choosing an online brokerage.

With that in mind, we’ll be keeping an eye out for offers that come to market between now and the end of 2018 and, as always, if you spot something that might be of value to other DIY investors, please place it in the comments below.

Expired Offers

There were no offers that expired heading into December.

Extended Offers

There were no offers that were extended heading into December.

New Offers

*Update: Dec. 21: Just in time for the holiday shopping season (and RSP season), TD Direct Investing has launched a very competitive cash-back offer through to the beginning of March 2018. This tiered offer starts at qualifying deposits (or asset transfers from another online brokerage) of $10,000 ($100 cash back) and goes to deposits of $500,000 or more ($1,000 cash back). See table below for more information.*

*Update: Dec. 9: Better late than never for the latest deal to cross our radar. HSBC InvestDirect is offering a trade commission rebate offer for up to 30 trades. This promotion follows their recent commission-price cut which we reported in October. For those interested in HSBC InvestDirect, the deadline for eligibility for this offer is December 15th 2017. See table below for more information.*

Virtual Brokers added a new promotion for discounted commission pricing. For a limited time, eligible individuals are able to receive up to 15 trades per month at $4.99 per trade for up to two months. The minimum deposit to be eligible for this offer is $5,000 and the offer is set to expire in March 2018.

Discount Brokerage Deals

  1. Cash Back/Free Trade/Product Offer Promotions
  2. Referral Promotions
  3. Transfer Fee Promotions
  4. Contests & Other Offers
  5. Digital Advice + Roboadvisor Promotions (new!)

Cash Back/Free Trade/Product Offer Promotions

Company Brief Description Minimum Deposit Amount Commission/Cash Offer/Promotion Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitneytrade and receive access to their preferred pricing package. n/a Discounted Commission Rates none For more details click here none
Open and fund a new account with HSBC InvestDirect and you may be eligible to receive up to 30 North American equity trades commission-free. See terms and conditions for full details. n/a 30 commission-free North American equity trades 60 days (commissions will be reimbursed after 90 days). HSBC InvestDirect Fall Offer December 15, 2017
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive $88 in commission credits (up to 17 commission-free trades). Use promo code SPARX88 when signing up. Be sure to read terms and conditions carefully. $1,000 $88 commission credit 60 days Access this offer by clicking here: $88 commission-credit offer . For full terms and conditions, click here. none
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive 5 commission-free trades. Use promo code 5FREETRADES when signing up. Be sure to read terms and conditions carefully. $1,000 5 commission-free trades 60 days 5 commission-free trade offer December 31, 2017
Open and fund a new account with Virtual Brokers with at least $5,000 and you may be eligible to receive up to two months of trading at $4.99 per trade (maximum of 15 trades per month). Use promo code 499COM2017 when signing up to qualify. See terms and conditions for full details. $5,000 Up to 2 months of trading at $4.99 per trade (max 15 trades per month) Commissions will be reimbursed after June 30, 2018. For more details, click here March 31, 2018
Open and fund a qualifying account with TD Direct Investing with at least A) $10,000; B) $50,000; C) $100,000; D) $250,000 or E) $500,000+ and place at least 5 commissionable trades within 90 days of account opening and you may be eligible to receive either A) $100; B) $200; C) $300; D) $500 or E) $1,000 in cash back. Be sure to read full terms and conditions for eligibility for this offer. A) $10,000 B) $50,000 C) $100,000 D) $250,000 E) $500,000+ A) $100 B) $200 C) $300 D) $500 E) $1,000 Cash award will be paid to the client before the last day of the month following the conclusion of the qualification period (90 days). #RetireReady Promotion March 1, 2018
Disnat Desjardins Online Brokerage is offering new clients 1% of assets transferred into the new account in the form of commission credits (to a maximum value of $1,000). Minimum qualifying deposit is $10,000. To qualify, individuals will have to call 1-866-873-7103 and mention promo code DisnatTransfer or email: [email protected]. See details link for more info. $10,000 1% of assets transferred in the form of commission-credits (max credits: $1,000) 6 months Disnat 1% Commission Credit Promo January 31, 2018
Transfer at least A) $25,000; B) $50,000; or C) $100,000 into a new or existing RRSP, spousal RRSP or TFSA at CIBC Investor’s Edge before March 1, 2018 and you may be eligible for a cash back offer of A) $100; B) $200 or C) $400. Be sure to read terms and conditions for full details. A) $25,000 B) $50,000 C) $100,000 A) $100 B) $200 C) $400 Cash back will be deposited the week of May 4, 2018 (for transfers received by Dec. 31, 2017) or July 3, 2018 (for transfers received after Dec. 31, 2017). CIBC Investor’s Edge Cash Back Promo March 1, 2018
Scotia iTrade Open and fund a new account with Scotia iTRADE with at least A) $25,000; B) $50,000; C) $100,000; D) $250,000; E) $500,000 or F) $1M+ and you may be eligible to receive a pre-paid Visa gift card worth A) $50; B) $100, C) $200; D) $300; E) $600 or F) $1200. Use code VISA18 when signing up. Be sure to read terms and conditions for full details. A) $25,000 B) $50,000 C) $100,000 D) $250,000 E) $500,000 F) $1M+ A) $50 B) $100 C) $200 D) $300 E) $600 F) $1200 pre-paid card should arrive by July 31st 2018 Scotia iTRADE offer March 1, 2018
BMO InvestorLine Open a new qualifying account with BMO InvestorLine or fund a qualifying existing account, with at least A) $50,000; B) $100,000 or C) $250,000+ in net new assets and you may be eligible to receive up to A) $50; B) $100 or C) $300 cash back. In addition, eligible individuals can receive an extra $50 as part of the refer a friend program. Use promo code SPARXCASH when signing up for the cash back offer. Be sure to read the terms and conditions for more details on the offer. A) $50,000 B) $100,000 C) $250,000+ A) $50 B) $100 C) $300 Cash back will be deposited the week of Aug. 13, 2018. Fall cash back offer Phase 2 January 1, 2018

Expired Offers

Last Updated: Dec. 21, 2017 15:00 PT

Referral Promotions

Company Brief Description Minimum Deposit Amount Incentive Structure Time Limit to Use Commission/Cash Offer Deposit Details Link Deadline
Refer a friend to Questrade and when they open an account you receive $25 cash back and they receive either A) $25; B) $50; C) $75; D) $100; or E) $250 depending on the amount deposited amount. Enter code: 476104302388759 during account sign up to qualify. Be sure to read the terms and conditions for eligibility and additional bonus payment structure and minimum balance requirements. A) $1,000 – $9,999 B) $10,000 – $24,999 C) $25,000 – $49,999 D) $50,000 -$99,999 E) $100,000+ $25 cash back (for referrer per referral; $50 bonus cash back for every 3rd referral) For referred individuals: A) $25 cash back B) $50 cash back C) $75 cash back D) $100 cash back E) $250 cash back Cash deposited into Questrade billing account within 7 days after funding period ends (90 days) Refer a friend terms and conditions Code Number: 476104302388759 none
Scotia iTrade If you refer a friend/family member who is not already a Scotia iTRADE account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link. A) $10,000 B) $50,000+ A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50) 60 days Refer A Friend to Scotia iTrade tbd
BMO InvestorLine If you (an existing BMO InvestorLine client) refer a new client to BMO InvestorLine and they open an account with at least $50,000 the referrer and the referee may both be eligible to receive $50 cash. To qualify the referee must use the email of the referrer that is linked to their BMO InvestorLine account. See terms and conditions for full details. $50,000 You(referrer): $50; Your Friend(referee): $50 Payout occurs 45 days after minimum 90 day holding period(subject to conditions). BMO InvestorLine Refer-a-Friend June 30, 2018

Expired Offers

Last Updated: Dec. 1, 2017 13:50 PT

Transfer Fee Promotions

Company Brief Description Maximum Transfer Fee Coverage Amount Minimum Deposit Amount for Transfer Fee Eligibility Details Link Deadline
Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees $135 $15,000 Transfer Fee Rebate Details none
Transfer $20,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees $135 $20,000 Transfer Fee Rebate none
Transfer $25,000 or more from another brokerage and Credential Direct will cover up to $150 in transfer fees. Use promo code SWITCHME when signing up to qualify for the transfer promotion. $150 $25,000 Credential Direct Transfer Fee Rebate none
Transfer $25,000 or more to Qtrade Investor from another brokerage and Qtrade Investor may cover up to $150 in transfer fees. See terms and conditions for more details. $150 $25,000 Transfer Fee Rebate none
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. $150 $25,000 Transfer Fee Promo none
Transfer at least $25,000 or more in new assets to TD Direct Investing when opening a new account and you may qualify to have transfer fees reimbursed up to $150. Be sure to contact TD Direct Investing for further details. $150 $25,000 Contact client service for more information (1-800-465-5463). none
Transfer $25,000 or more to Virtual Brokers and they may cover up to $150 in transfer fees. $150 $25,000 Transfer Fee promo tbd
Transfer $25,0000 or more to Scotia iTRADE and they cover up to $150 in transfer fees. $150 $25,000 Transfer Fee promo March 1, 2018
Transfer $25,000 or more into a CIBC Investor’s Edge account and they will reimburse up to $135 in brokerage transfer fees. Clients must call customer service to request rebate after transfer made. $135 $25,000 Confirmed with reps. Contact client service for more information (1-800-567-3343). none
Disnat Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1-866-873-7103 and mention promo code DisnatTransfer. See details link for more info. $150 $50,000 Disnat 1% Commission Credit Promo January 31, 2018
BMO InvestorLine Open a new qualifying account with BMO InvestorLine or fund a qualifying existing account, by transferring in at least $200,000+ in net new assets and you may be eligible to have transfer fees covered up to $200. Use promo code SPARXCASH when signing up to also be eligible for cash back offer. Be sure to read the terms and conditions for more details on the offer. $200 $200,000 Fall cash back offer Phase 2 January 1, 2018

Expired Offers

Last Updated: Dec. 1, 2017 13:50 PT

Other Promotions

Company Brief Description Minimum Deposit Amount Required Details Link Deadline
Disnat Desjardins Online Brokerage, in conjunction with MoneyTalks, is offering 3 months of the “Inside Edge” investor information service to Desjardins Online Brokerage clients. Use promo code DESJ2016 during checkout to qualify. Be sure to read full terms and conditions for more information. n/a MoneyTalks Inside Edge Discount none
Disnat Desjardins Online Brokerage is offering $50 in commission credits for new Disnat Classic clients depositing at least $1,000. See terms and conditions for full details. $1,000 Broker@ge 18-30 Promotion none
Scotia iTrade Scotiabank StartRight customers can receive 10 commission-free trades when investing $1,000 or more in a new Scotia iTrade account. Trades are good for use for up to 1 year from the date the account is funded. Use promo code SRPE15 when applying (in English) or SRPF15 when applying in French. Be sure to read full terms and conditions for full details. $1,000 StartRight Free Trade offer none

Expired Offers

Last Updated: Dec. 1, 2017 13:50 PT

Digital Advice + Roboadvisor Promotions

Robo-advisor / Digital advisor Offer Type Offer Description Min. Deposit Reward / Promotion Promo Code Expiry Date Link
Discounted Management Open and fund a new Questrade Portfolio IQ account with a deposit of at least $1,000 and the first month of management will be free. For more information on Portfolio IQ, click the product link. $1000 1st month no management fees KDKFNBBC None Questrade Portfolio IQ Promo Offer
Discounted Management Open a new account with BMO SmartFolio and receive one year of management of up to $15,000 free. See offer terms and conditions for more details. $5,000 1 year no management fees STSF January 2, 2018 SmartFolio New Account Promotion
Cash Back – Referral BMO SmartFolio clients will receive $50 cash back for every friend or family member who opens and funds a new SmartFolio account. Friends and family referred to SmartFolio will receive $50 cash back for opening and funding an account, plus automatic enrollment into SmartFolio’s mass offer in market at the time. See offer terms and conditions for more details. $5,000 $50 cash back (referrer) $50 cash back (referee) Unique link generated from SmartFolio required. None SmartFolio Website
Transfer Fee Coverage Transfer at least $25,000 into Virtual Wealth when opening a new account and you may be eligible to have up to $150 in transfer fees covered by Virtual Wealth. $25,000 up to $150 in transfer fees covered None None Contact customer service directly for more information.
Last Updated: Dec. 1, 2017 13:50 PT
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Discount Brokerage Weekly Roundup – November 24, 2017

It’s black Friday which means deal hunters are out in full force online and in the stores looking for a great bargain. For DIY investors, looking for a deal in the markets or even looking for a deal when opening an online trading account got a little easier as yet another Canadian online brokerage joined the deals pool this week.

We’ll keep things light and easy for this week’s roundup with a quick check in on the latest online brokerage deal to cross the wires followed by a roundup of the DIY investor education events that are taking place heading into the end of 2017. As usual, we’ll also serve up a generous helping of DIY investor chatter from Twitter and interesting conversations from the DIY investor forums.

Virtual Brokers launches new promotional pricing offer

Just in time for the Black Friday offers, this week Virtual Brokers stepped back into the spotlight with a new promotional commission price offer.

Trade commissions are now being offered at $4.99 per trade for two months, with a maximum of 15 trades per month at the discounted pricing. According to the terms and conditions of the deal, the full commission will be charged at the time of trade execution and then a reimbursement will be offered after June 30th, 2018 provided eligibility conditions are met.

With the addition of the Virtual Brokers offer, this puts the active advertised deal count we’ve spotted at 25 and is a signal that the 2018 RRSP season will be off to a heated start. Also of interest, the cash back and commission-free trade promotion category is regaining ground lost in 2017 as competition between Canadian discount brokerages heats up.

Click the following link to see the latest discount brokerage deals/promotions info for November.

Investor Education Events on the Horizon

Heading into the end of the year, there are still a couple of investor education events for DIY investors that are worth tuning into or attending in person. We’ve flagged a few that might be of particular interest for getting some perspective on how to trade the markets heading into 2018 as well as a pair of sessions that are focused on every trader’s least favourite (but nonetheless very important) topic: taxes.

Here’s a quick rundown:

What’s Your Investor Personality – Larry Berman – Nov. 25th; Dec. 2nd

Larry Berman will be making an appearance in Vancouver on November 25th as part of the cross-country tour he has been on since mid-October. Vancouver is the second last stop with the final show taking place in Toronto on December 2nd.

On the docket for the presentation in Vancouver is a discussion by BMO ETFs to debunk some of the common misconceptions about ETFs. Following this presentation, Larry Berman will discuss the role that psychology plays in influencing investor behaviour and how some simple ETF strategies can be applied to assist investors with their own investment biases.

For more information on the remaining segments of the tour, click here.

Online Free Trading Workshop  – Ziad Jasani – Dec. 2nd

Ziad Jasani of the Independent Investor Institute is holding a webinar on December 2nd to assess market risks and opportunities heading into the end of 2017. Topics to be covered include: global equity markets; macro assets as well as short and long-term trading and allocation strategies. Click here for more information (just wait about 5 seconds for the registration window to pop up).

Tax-Effective Estate Planning – CIBC Investor’s Edge – Dec. 13th

Over the past several months, we’ve observed an uptick in the number of investor education events being held by CIBC Investor’s Edge. The next webinar coming around the corner is by the ever-popular Jamie Golombek, managing director, tax & estate planning with CIBC and it focuses on steps that individuals can take with regards to estate planning, with a focus on minimizing taxes upon death.

For more information or to register for this event, click here.

Proposals for the Taxation of Private Corporations and Tax Planning Strategies – TD Direct Investing (Montreal) – Dec. 13th

TD Direct Investing has geared down the number of events it’s holding heading to the end of the year, however there was one even in Montreal that caught our attention. Specifically, it is a session will dive into recent proposed tax changes by the Federal Government and how they may impact business owners. For more information on this session, click here.

In case you missed it: 2017 Online Brokerage Year in Review

In case you missed last week’s edition of the weekly roundup where we announced that the 2017 Canadian Online Brokerage Review and 2018 Preview was live, we highly encourage you to read through it.

With responses from 9 of Canada’s most popular online brokerages, this series offers a unique and fascinating overview of what Canada’s online brokerages were up to in 2017 as well as what many of them have in store for DIY investors for 2018.

To view the responses from participating online brokerages, click any of the links below:

Discount Brokerage Tweets of the Week

The temperature outside may be falling but DIY investors turned up the heat on Twitter to report everything from glitches in account opening to platform outages and more. The news wasn’t all bad, however, as there were some bright notes included in this week’s selection. Mentioned this week were BMO InvestorLine, CIBC Investor’s Edge, Questrade, RBC Direct Investing, Scotia iTRADE, TD Direct Investing and Virtual Brokers.

From the Forums

RESP Questions

When it comes to navigating RESP options for Canadian DIY investors, things can get a little complicated – especially when mixing in provincial bonuses and the additional options that are now available beyond online brokerages (e.g. robo-advisors). In this post from RedFlagDeals.com’s investing forum, one user from Quebec is looking for a little perspective on choosing between TD Direct Investing, Questrade’s self-directed account or Portfolio IQ.

Avoiding RRSP Fees

For DIY investors, every penny counts. When it comes to having to pay fees to access your own money, however, getting dinged for that access doesn’t typically go over well. In this post, from reddit’s personal finance Canada thread, it was interesting to see the responses one DIY investor received when asking about getting around withdrawal fees from an RRSP.

Into the Close

That’s a wrap on this week’s roundup. With US stock markets closed for Thanksgiving, things were a bit quieter than usual for some. Fortunately, there was lots of hype for Black Friday and sales galore to take advantage of across the weekend and into Cyber Monday. Of course, for anyone dipping into cryptocurrency trading right now, the madness of Black Friday seems pretty tame. Have a great weekend and best of luck hunting for great bargains in the stores and online or just kicking back and relaxing!

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Discount Brokerage Weekly Roundup – November 10, 2017

For all the madness that’s been driving the world of cryptocurrencies higher, this past week seems to have introduced the first stumble in quite some time. In the stock market, there was also a stumble of sorts, perhaps the sign that expectations were out of sync with actual results. In either case, the lesson the markets always come back to is real results – which is something Canadian online brokerages are focusing more intently on heading into the end of the year.

In this week’s roundup, we take a look at some of the latest features launched by one online brokerage which will be sure to get the attention of other Canadian discount brokerages as well as DIY investors. From there we take an interesting snapshot of the latest events and developments in the online brokerage space as seen from social media. As usual, there’s also a lot of DIY investor commentary to be had in the discount brokerage tweets of the week and chatter from Canadian investing forums.

Getting more for less

Heading into the end of the year, the activity level at Canadian discount brokerages is showing no signs of slowing down.

This past week, some very important changes were rolled out at Qtrade Investor, one of Canada’s remaining non-bank-owned online brokerages, and a usual top ranking online broker in the Globe and Mail discount brokerage rankings.

The first, and arguably most salient improvements for DIY investors, is the removal of certain fees and fee thresholds. Qtrade Investor has now removed a quarterly administration fee (of $100) so long as individuals set up a recurring electronic transfer of at least $100 per month. In addition, Qtrade Investor has also removed the minimum deposit requirement (of $1,000) to open a new account.

These latest improvements are in line with recent enhancements to the online account opening process in that they also help to streamline account opening, especially for younger investors (most likely to have more modest portfolios).

As a bonus to dividend investors, Qtrade Investor has also updated its dividend reinvestment plan interface to make it easier to identify stocks that are eligible for DRIPs.

On a technical note, there are additional features which have been announced including a handy registered account centre that makes it easier to track contributions and withdrawals as well as additional portfolio tracking tools.

The full list of improvements and new features are available here. Also, be on the lookout next week for the release of exclusive features/content from Qtrade Investor as part of the SparxTrading.com online brokerage year in review series.

Spotted on Social Media

There are certainly tough gigs, however crawling through social media for content is not one of them. While it did take some restraint to avoid trending hashtags, listicles and the never ending …., we did manage to pull some interesting social media posts from or about Canadian online brokerages.

Options Education Day Toronto

This past week there were photos posted from the Toronto edition of Options Education Day which took place on November 4th. This was the last and largest of four events held across Canada and, interestingly enough, was the only one in which pictures were posted to social media. Both National Bank Direct Brokerage and Interactive Brokers Canada were sponsors of this event.

Spotted on the National Bank Direct Brokerage LinkedIn page was a snapshot of NBDB reps ready to field questions about options trading.

 

Also from the day were pictures from the Montreal Exchange’s Twitter feed which included shots of a very busy looking Interactive Brokers Canada table.

Social Finance Forum

Also spotted on Twitter this past week was a tweet from Scotia iTRADE announcing their participation in the 2017 Social Finance Forum in Toronto.

 

The tweets and coverage on social media from this forum were interesting for a number of reasons.

First, it was definitely interesting to see the number of firms and individuals who are active in the social finance space. The tie-in for Scotia iTRADE is in line with initiatives they launched earlier this year on socially responsible investing.

Another notable observation is that investors were in attendance and sought out this conference as a way to put their investment dollars behind projects that hold meaning to them. As the picture below shows, this conference offered one investor an idea of where to invest in a TFSA.

It will be interesting to monitor the trend towards socially responsible investing to see if other Canadian online brokerages not only start deploying these investment tools and options to their clients, but also to monitor whether they also start to show up in a more visible fashion on social media and at events like the Social Finance Forum in the future.

Online brokerages meetup in Montreal

Last month, online brokerages from across North America and across the globe converged in Montreal for the online brokerage summit. Produced by Trading Central/Recognia, this annual event taps into industry participants and commentators to take a snapshot of the state of the industry as well as where the trends are for DIY investors.

Spotted recently on the Trading Central LinkedIn feed was an interesting and insightful blog piece written by Mike Foy, from J.D. Power and Associates North American Wealth Management Practice, on some of the emerging trends and ‘disruptors’ in the online brokerage marketplace.

Discount Brokerage Tweets of the Week

Technical issues and customer service woes made their way onto Twitter this past week across the board. Mentioned in this week’s tweets were CIBC Investor’s Edge, Credential Direct, Questrade, RBC Direct Investing, Scotia iTRADE, TD Direct Investing, and Virtual Brokers.

From the Forums

Going international

As the world becomes increasingly interconnected, there’s also an increasing interest in looking further abroad for trading opportunities. In this post from reddit’s Personal Finance Canada subreddit, there was an interesting commentary on the realities for Canadian DIY investors looking for online brokerages that let you trade international markets.

Limit(ed) orders

Record keeping is something that is very important for DIY investors to get right. Nonetheless it would be nice if online brokerages could figure out a way to make this easier. This post, also from reddit’s Personal Finance Canada thread, highlights the limitations encountered with one bank-owned online brokerage in trying to access historical trading data.

Into the close

That’s a wrap for this week’s roundup. Wherever the weekend takes you, we hope it’s a safe and enjoyable one. Of course, we also hope and encourage everyone to take some time over the weekend to remember and pay tribute to the brave women and men who made the ultimate sacrifice defending our freedom.

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Discount Brokerage Weekly Roundup – November 3, 2017

…Aaand we’re back. Now that November is here, it’s not only fireplaces and furnaces that are heating up, but also the action at Canadian discount brokerages. Specifically, the promotional activity is starting to ramp up and it looks like the gloves may be coming off to end 2017.

In this edition of the weekly roundup, we take a look at the latest deals and promos to go live from Canadian online brokerages and one of the biggest trends we’ve spotted that might make life pretty interesting for DIY investors and other online brokerages alike. From there we take a look at an interesting series about to launch from SparxTrading.com in the next few weeks and follow up with a very unique interview we found of the CEO of one of Canada’s independent online brokerage’s. As always, we’ll take a look at what DIY investors were chatting about on Twitter and in the DIY investor forums.

New Month, New Deals

While we probably won’t see another Black Friday or Cyber Monday style promotion for online trading accounts, the reality is that as RRSP season gets closer, we expect to see more incentive offers come to market, especially from online brokerages that typically sit on the sidelines for most of the year.

Fortunately, by the first Friday in November, there are already two new discount brokerage deals to kick off the month.

First out of the gate was BMO InvestorLine, who launched a new cash back promotion to replace their previous promotion that expired at the end of October.

This new offer has three different cash back levels based on the amount deposited. Cash back amounts range from $50 to $300 depending on the amount deposited. Interestingly, the minimum deposit to qualify for the current BMO InvestorLine cash back promotion is $50,000, which is typically lower than the $100,000 qualifying deposit level from past promotions.

Also noteworthy is that the cash back amounts can be combined with the referral bonus offer ($50 cash). So, new clients can receive a cash back promotion plus the amount from the referral bonus.

Another cash back offer to hit the market this week was from CIBC Investor’s Edge. This is another tiered offer with cash back amounts ranging from $100 (for deposits of $25,000 to $49,999) to $400 (for transfers of $100,000 or more). There is an important detail to this offer which is that accounts eligible for this promo are RRSP or TFSA accounts.

Currently, BMO InvestorLine and CIBC Investor’s Edge are the only major online brokerages offering a standalone cash back offer. All the other cash back offers have to be accessed through the referral offers, and even then, only three online brokerages (BMO InvestorLine, Questrade and Scotia iTRADE) have these cash back referral programs in place.

The bigger trend, it appears, is for Canadian online brokerages to be encouraging switching from competitor firms.

Almost all of Canada’s online brokerages have switching fee coverage offers. BMO InvestorLine offers the most coverage ($200) for transfer fees, however the deposit amount required for that transfer coverage is $200,000. By comparison, RBC Direct Investing and HSBC InvestDirect require at least $15,000 to cover transfer fees.

Interestingly, Desjardins Online Brokerage’s current promotion is geared towards attracting DIY investors from other online brokerages. Their 1% commission-credit campaign was recently updated with and extended deadline (through to January 31st) and has also revised the promotion code with a greater emphasis on the transfer aspect of the promotion. Similarly, the latest promotion from CIBC Investor’s Edge also appears to put greater emphasis on transferring an existing account from another institution.

For DIY investors, this kind of promotion is a signal that discount brokerages are becoming more assertive in pushing for assets, especially those from other brokerages. It should, in theory, push other online brokerages to step up their efforts to a) retain clients but also b) onboard new clients. As a result, we expect November will have additional new offers come online, and all DIY investors will want to keep an ear to the ground for what Canadian brokerages are offering.

Year in Review

It’s hard to believe the year is almost over but with just 7 more weeks until Christmas, the lights, decorations and holiday tunes will be hard to miss.

To get into the giving spirt, exclusively for readers of SparxTrading.com, we’ve got a special present of our own lined up: a collection of reviews and perspectives provided by Canadian online brokerages on the year that was.

While there might still be a few more surprises coming before the year is out, it will nonetheless be a great opportunity to hear what Canada’s online brokerages have to say about their milestones for the year as well as what DIY investors can expect in 2018. Stay tuned as these will start rolling out in the next two weeks!

Questrade CEO Provides Perspective on Investing

Every so often an interesting nugget crosses our radar. Although we didn’t report this last week, we came across an interesting interview by blogger Jessica Moorhouse with CEO and founder of Questrade Edward Kholodenko.

Now, for any veteran investor in the markets and especially anyone doing investing in early stage companies or mining/exploration stocks, one of the key indicators to use in deciding whether to invest in a company is to look at the management and leadership. In the case of choosing an online brokerage, it is a challenge to get a very candid view of the leadership to understand what their vision is of the brand and what direction they are taking the firm in, so this video interview helps to shed some light on Questrade’s story through that of its founder.

Within Canada, Questrade is unique in that sense because they are still an independent brokerage and because their CEO isn’t camera shy. In this almost 30-minute interview, there’s a lot of ground that gets covered – including the story behind how Questrade got started. More interesting, however, is the entrepreneurial approach that Kholodenko has taken in founding Questrade, a theme that seems to have characterized its growth path since its launch. From the time that Questrade launched as a discount brokerage in Canada, they have since broadened their reach into ETFs, market making and managed wealth services, including the robo-advisor space.

Perhaps as a result of constantly evolving their technology offering in the financial services space, Questrade was recently invited to participate on a team to improve delivery of financial services technology in Ontario.

Of course, technology companies are not without growing pains. At discount brokerages in Canada, big and small, technology hiccups occur – and Questrade has had their fair share over the years. Any scan of the discount brokerage tweets of the week show that momentary interruptions in service, especially during market hours, get the attention of active (and typically vocal) investors. Nevertheless, the challenge to evolve and innovate is always there, so this interview offers a unique window into this online brokerage and especially the perspective of its CEO on DIY investing, robo-advisors and more.

Discount Brokerage Tweets of the Week

There were glitches galore across the board this past week. Find out what DIY investors were chatting about. Mentioned this week were Questrade, RBC Direct Investing, Scotia iTRADE, TD Direct Investing, and Virtual Brokers.

From the Forums

Friends & Family Feud

Referral programs at DIY brokerages are interesting approaches to acquire new clients. While there are a handful of programs in Canada, one of the most popular is Questrade’s. In this (very long) post from reddit’s personal finance Canada thread, one user provides a very interesting window into their experience with the referral program and all important “fine print” that is so important to read through.

DIY vs Robo

With investors now becoming more familiar with robo-advisors as a choice in the wealth management mix, there’s a natural question as to whether or not DIY investing is better or worse than robo-advisors. In this post from reddit’s personal finance Canada forum, it was interesting to read responses comparing the Canadian Couch Potato vs Wealthsimple.

Into the Close

That’s a wrap on another week. Daylight savings ends this weekend so there’s at least one more hour before market open on Monday. With lots of sports on the docket for the weekend, there’s certainly an extra hour to enjoy it all. Of course, now that winter has started to show up (amirite Vancouver?) in some places, the warm glow of a computer screen or LED TV is pretty tempting. Have a great weekend!

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Discount Brokerage Deals and Promotions – November 2017

*Updated Nov. 17* Just because Halloween’s over doesn’t mean there aren’t treats left over for Canadian DIY investors in November. Even though the RRSP contribution deadline for 2017 is still a few months away, Canadian discount brokerages will be starting to gear up for their ‘busy’ season, aka RRSP contribution season, which tends to peak in February and March. Investors who want to get a jump on their personal finances are starting to kick the tires on Canadian online brokerages which means that incentive offers are starting to percolate.

The good news for DIY investors searching for an online trading account is that there are still 23 or so offers available at the start of November.

By far, the most dominant category of offers is transfer fee promotions. So, it looks like almost all Canadian online brokerages are making it easier for DIY investors looking to jump ship to do so. Cash back and commission-free trading offers are the next most popular category, with the balance in this category tilted heavily towards commission-free trade offers.

Heading into the new month there is one new offer from BMO InvestorLine, a transfer offer from Credential Direct that resurfaced, and a slight modification to an offer from Desjardins Online Brokerage.

As always, if there are any promotions that you may come across that we haven’t mentioned, let us know in the comments section below.

Expired Offers

Heading into November, Scotia iTRADE’s personal finance story contest (#mymakeithappen) ended on October 31st. The final draw from the Apple watch will take place on November 24th.

Also expiring at the end of October was BMO InvestorLine’s initial fall cash-back promotion. A new promotion (see below) has been launched to replace it.

Extended Offers

The 1% commission credit offer from Desjardins Online Brokerage has been extended and modified slightly. The new expiry date for this offer has moved to January 31st, 2018 and the promo code to qualify for this offer has also been updated to DisnatTransfer. Another observation about this offer is that it appears to be more targeted towards asset transfers specifically rather than new account opening – i.e. this promotion is for DIY investors transferring from another online brokerage.

New Offers

*Updated Nov. 17 – It may have taken a while, but the deals and promotions turned it up a notch thanks to Scotia iTRADE this past week. This tiered deposit offer ranges from prepaid Visa cards of $50 all the way to $1200. Qualifying deposit amounts begin at $25,000. Be sure to read the table below for more info. *

*Updated Nov. 3 – CIBC Investor’s Edge has jumped into the promotional offer pool with a cash back offer directed at DIY investors interested in registered accounts – specifically RRSP and TFSA accounts. This cash back promotion offers between $100 and $400 cash for deposits ranging between $25,000 and $100,000+. See table below for more details.*

As of November 1st, BMO InvestorLine has officially launched its newest cash back promotion. This promo consists of three tiers, starting with a minimum deposit of $50,000 and ranging to $250,000+. As with previous offers, this promotion can also be combined with the refer-a-friend bonus which means that individuals opening a new account could receive an additional $50. This offer is good through January 1st, 2018. See the table below for more details.

Discount Brokerage Deals

  1. Cash Back/Free Trade/Product Offer Promotions
  2. Referral Promotions
  3. Transfer Fee Promotions
  4. Contests & Other Offers
  5. Digital Advice + Roboadvisor Promotions (new!)

Cash Back/Free Trade/Product Offer Promotions

Company Brief Description Minimum Deposit Amount Commission/Cash Offer/Promotion Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitneytrade and receive access to their preferred pricing package. n/a Discounted Commission Rates none For more details click here none
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive $88 in commission credits (up to 17 commission-free trades). Use promo code SPARX88 when signing up. Be sure to read terms and conditions carefully. $1,000 $88 commission credit 60 days Access this offer by clicking here: $88 commission-credit offer . For full terms and conditions, click here. none
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive 5 commission-free trades. Use promo code 5FREETRADES when signing up. Be sure to read terms and conditions carefully. $1,000 5 commission-free trades 60 days 5 commission-free trade offer December 31, 2017
Disnat Desjardins Online Brokerage is offering new clients 1% of assets transferred into the new account in the form of commission credits (to a maximum value of $1,000). Minimum qualifying deposit is $10,000. To qualify, individuals will have to call 1-866-873-7103 and mention promo code DisnatTransfer or email: [email protected]. See details link for more info. $10,000 1% of assets transferred in the form of commission-credits (max credits: $1,000) 6 months Disnat 1% Commission Credit Promo January 31, 2018
Transfer at least A) $25,000; B) $50,000; or C) $100,000 into a new or existing RRSP, spousal RRSP or TFSA at CIBC Investor’s Edge before March 1, 2018 and you may be eligible for a cash back offer of A) $100; B) $200 or C) $400. Be sure to read terms and conditions for full details. A) $25,000 B) $50,000 C) $100,000 A) $100 B) $200 C) $400 Cash back will be deposited the week of May 4, 2018 (for transfers received by Dec. 31, 2017) or July 3, 2018 (for transfers received after Dec. 31, 2017). CIBC Investor’s Edge Cash Back Promo March 1, 2018
Scotia iTrade Open and fund a new account with Scotia iTRADE with at least A) $25,000; B) $50,000; C) $100,000; D) $250,000; E) $500,000 or F) $1M+ and you may be eligible to receive a pre-paid Visa gift card worth A) $50; B) $100, C) $200; D) $300; E) $600 or F) $1200. Use code VISA18 when signing up. Be sure to read terms and conditions for full details. A) $25,000 B) $50,000 C) $100,000 D) $250,000 E) $500,000 F) $1M+ A) $50 B) $100 C) $200 D) $300 E) $600 F) $1200 pre-paid card should arrive by July 31st 2018 Scotia iTRADE offer March 1, 2018
BMO InvestorLine Open a new qualifying account with BMO InvestorLine or fund a qualifying existing account, with at least A) $50,000; B) $100,000 or C) $250,000+ in net new assets and you may be eligible to receive up to A) $50; B) $100 or C) $300 cash back. In addition, eligible individuals can receive an extra $50 as part of the refer a friend program. Use promo code SPARXCASH when signing up for the cash back offer. Be sure to read the terms and conditions for more details on the offer. A) $50,000 B) $100,000 C) $250,000+ A) $50 B) $100 C) $300 Cash back will be deposited the week of Aug. 13, 2018. Fall cash back offer Phase 2 January 1, 2018

Expired Offers

Last Updated: Nov. 17, 2017 22:30PT

Referral Promotions

Company Brief Description Minimum Deposit Amount Incentive Structure Time Limit to Use Commission/Cash Offer Deposit Details Link Deadline
Refer a friend to Questrade and when they open an account you receive $25 cash back and they receive either A) $25; B) $50; C) $75; D) $100; or E) $250 depending on the amount deposited amount. Enter code: 476104302388759 during account sign up to qualify. Be sure to read the terms and conditions for eligibility and additional bonus payment structure and minimum balance requirements. A) $1,000 – $9,999 B) $10,000 – $24,999 C) $25,000 – $49,999 D) $50,000 -$99,999 E) $100,000+ $25 cash back (for referrer per referral; $50 bonus cash back for every 3rd referral) For referred individuals: A) $25 cash back B) $50 cash back C) $75 cash back D) $100 cash back E) $250 cash back Cash deposited into Questrade billing account within 7 days after funding period ends (90 days) Refer a friend terms and conditions Code Number: 476104302388759 none
Scotia iTrade If you refer a friend/family member who is not already a Scotia iTRADE account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link. A) $10,000 B) $50,000+ A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50) 60 days Refer A Friend to Scotia iTrade tbd
BMO InvestorLine If you (an existing BMO InvestorLine client) refer a new client to BMO InvestorLine and they open an account with at least $50,000 the referrer and the referee may both be eligible to receive $50 cash. To qualify the referee must use the email of the referrer that is linked to their BMO InvestorLine account. See terms and conditions for full details. $50,000 You(referrer): $50; Your Friend(referee): $50 Payout occurs 45 days after minimum 90 day holding period(subject to conditions). BMO InvestorLine Refer-a-Friend June 30, 2018

Expired Offers

Last Updated: Nov. 1, 2017 21:30 PT

Transfer Fee Promotions

Company Brief Description Maximum Transfer Fee Coverage Amount Minimum Deposit Amount for Transfer Fee Eligibility Details Link Deadline
Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees $135 $15,000 Transfer Fee Rebate Details none
Transfer $20,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees $135 $20,000 Transfer Fee Rebate none
Transfer $25,000 or more from another brokerage and Credential Direct will cover up to $150 in transfer fees. Use promo code SWITCHME when signing up to qualify for the transfer promotion. $150 $25,000 Credential Direct Transfer Fee Rebate none
Transfer $25,000 or more to Qtrade Investor from another brokerage and Qtrade Investor may cover up to $150 in transfer fees. See terms and conditions for more details. $150 $25,000 Transfer Fee Rebate none
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. $150 $25,000 Transfer Fee Promo none
Transfer at least $25,000 or more in new assets to TD Direct Investing when opening a new account and you may qualify to have transfer fees reimbursed up to $150. Be sure to contact TD Direct Investing for further details. $150 $25,000 Contact client service for more information (1-800-465-5463). none
Transfer $25,000 or more to Virtual Brokers and they may cover up to $150 in transfer fees. $150 $25,000 Transfer Fee promo tbd
Transfer $25,0000 or more to Scotia iTRADE and they cover up to $150 in transfer fees. $150 $25,000 Transfer Fee promo March 1, 2018
Transfer $25,000 or more into a CIBC Investor’s Edge account and they will reimburse up to $135 in brokerage transfer fees. Clients must call customer service to request rebate after transfer made. $135 $25,000 Confirmed with reps. Contact client service for more information (1-800-567-3343). none
Disnat Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1-866-873-7103 and mention promo code DisnatTransfer. See details link for more info. $150 $50,000 Disnat 1% Commission Credit Promo January 31, 2018
BMO InvestorLine Open a new qualifying account with BMO InvestorLine or fund a qualifying existing account, by transferring in at least $200,000+ in net new assets and you may be eligible to have transfer fees covered up to $200. Use promo code SPARXCASH when signing up to also be eligible for cash back offer. Be sure to read the terms and conditions for more details on the offer. $200 $200,000 Fall cash back offer Phase 2 January 1, 2018

Expired Offers

Last Updated: Nov. 17, 2017 22:30 PT

Other Promotions

Company Brief Description Minimum Deposit Amount Required Details Link Deadline
Disnat Desjardins Online Brokerage, in conjunction with MoneyTalks, is offering 3 months of the “Inside Edge” investor information service to Desjardins Online Brokerage clients. Use promo code DESJ2016 during checkout to qualify. Be sure to read full terms and conditions for more information. n/a MoneyTalks Inside Edge Discount none
Disnat Desjardins Online Brokerage is offering $50 in commission credits for new Disnat Classic clients depositing at least $1,000. See terms and conditions for full details. $1,000 Broker@ge 18-30 Promotion none
Scotia iTrade Scotiabank StartRight customers can receive 10 commission-free trades when investing $1,000 or more in a new Scotia iTrade account. Trades are good for use for up to 1 year from the date the account is funded. Use promo code SRPE15 when applying (in English) or SRPF15 when applying in French. Be sure to read full terms and conditions for full details. $1,000 StartRight Free Trade offer none

Expired Offers

Last Updated: Nov. 1, 2017 21:30 PT

Digital Advice + Roboadvisor Promotions

Robo-advisor / Digital advisor Offer Type Offer Description Min. Deposit Reward / Promotion Promo Code Expiry Date Link
Discounted Management Open and fund a new Questrade Portfolio IQ account with a deposit of at least $1,000 and the first month of management will be free. For more information on Portfolio IQ, click the product link. $1000 1st month no management fees KDKFNBBC None Questrade Portfolio IQ Promo Offer
Discounted Management Open a new account with BMO SmartFolio and receive one year of management of up to $15,000 free. See offer terms and conditions for more details. $5,000 1 year no management fees STSF January 2, 2018 SmartFolio New Account Promotion
Cash Back – Referral BMO SmartFolio clients will receive $50 cash back for every friend or family member who opens and funds a new SmartFolio account. Friends and family referred to SmartFolio will receive $50 cash back for opening and funding an account, plus automatic enrollment into SmartFolio’s mass offer in market at the time. See offer terms and conditions for more details. $5,000 $50 cash back (referrer) $50 cash back (referee) Unique link generated from SmartFolio required. None SmartFolio Website
Transfer Fee Coverage Transfer at least $25,000 into Virtual Wealth when opening a new account and you may be eligible to have up to $150 in transfer fees covered by Virtual Wealth. $25,000 up to $150 in transfer fees covered None None Contact customer service directly for more information.
Last Updated: Nov. 1, 2017 21:30 PT
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Discount Brokerage Deals and Promotions – October 2017

Even though the leaves are starting to change colour this month, it seems that this fall, not much is changing with Canadian discount brokerage deals and promotions.

For DIY investors hunting around for a special incentive offer before opening an online investing account, the good news remains that there are a number of offers to take advantage of.

Coming into this month, however, there were no new offers on the board. As the Canadian landscape of discount brokerages evolves, however, we’re forecasting some very interesting developments in the deals space this month and before 2017 is over. Most notably, the acquisition of Virtual Brokers’ parent company, BBS Securities, by CI Financial likely means that other online brokerages are going to have to decide to get in front of a deeper pocketed rival.

As always, we’ll keep an eye out on the latest offers to emerge through the month and if there are any offers that you think would be useful to our readers, feel free to let us know in the comments section below.

Expired Offers

Two offers from Virtual Brokers officially expired at the end of September. The promotions that were retired were the cash back and commission-free ETF trade offers.

Extended Offers

No offers were extended.

New Offers

No new offers were launched at the beginning of the month.

Discount Brokerage Deals

  1. Cash Back/Free Trade/Product Offer Promotions
  2. Referral Promotions
  3. Transfer Fee Promotions
  4. Contests & Other Offers
  5. Digital Advice + Roboadvisor Promotions (new!)

Cash Back/Free Trade/Product Offer Promotions

Company Brief Description Minimum Deposit Amount Commission/Cash Offer/Promotion Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitneytrade and receive access to their preferred pricing package. n/a Discounted Commission Rates none For more details click here none
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive $88 in commission credits (up to 17 commission-free trades). Use promo code SPARX88 when signing up. Be sure to read terms and conditions carefully. $1,000 $88 commission credit 60 days Access this offer by clicking here: $88 commission-credit offer . For full terms and conditions, click here. none
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive 5 commission-free trades. Use promo code 5FREETRADES when signing up. Be sure to read terms and conditions carefully. $1,000 5 commission-free trades 60 days 5 commission-free trade offer December 31, 2017
Disnat Desjardins Online Brokerage is offering new clients 1% of assets transferred into the new account in the form of commission credits (to a maximum value of $1,000). Minimum qualifying deposit is $10,000. To qualify, individuals will have to call 1-866-873-7103 and mention promo code DisnatFlex or email: [email protected]. See details link for more info. $10,000 1% of assets transferred in the form of commission-credits (max credits: $1,000) 6 months Disnat 1% Commission Credit Promo December 31, 2017
BMO InvestorLine Open a new qualifying account with BMO InvestorLine or fund a qualifying existing account, with at least A) $100,000 or B) $250,000+ in net new assets and you may be eligible to receive up to A) $300 or B) $750 cash back. In addition, eligible individuals can receive an extra $50 as part of the refer a friend program. Use promo code SPARXCASH when signing up for the cash back offer. Be sure to read the terms and conditions for more details on the offer. A) $100,000 B) $250,000+ A) $300 B) $750 Cash back will be deposited the week of June 11, 2018. Fall cash back offer October 31, 2017

Expired Offers

Last Updated: Oct. 3, 2017 23:30PT

Referral Promotions

Company Brief Description Minimum Deposit Amount Incentive Structure Time Limit to Use Commission/Cash Offer Deposit Details Link Deadline
Refer a friend to Questrade and when they open an account you receive $25 cash back and they receive either A) $25; B) $50; C) $75; D) $100; or E) $250 depending on the amount deposited amount. Enter code: 476104302388759 during account sign up to qualify. Be sure to read the terms and conditions for eligibility and additional bonus payment structure and minimum balance requirements. A) $1,000 – $9,999 B) $10,000 – $24,999 C) $25,000 – $49,999 D) $50,000 -$99,999 E) $100,000+ $25 cash back (for referrer per referral; $50 bonus cash back for every 3rd referral) For referred individuals: A) $25 cash back B) $50 cash back C) $75 cash back D) $100 cash back E) $250 cash back Cash deposited into Questrade billing account within 7 days after funding period ends (90 days) Refer a friend terms and conditions Code Number: 476104302388759 none
Scotia iTrade If you refer a friend/family member who is not already a Scotia iTRADE account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link. A) $10,000 B) $50,000+ A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50) 60 days Refer A Friend to Scotia iTrade tbd
BMO InvestorLine If you (an existing BMO InvestorLine client) refer a new client to BMO InvestorLine and they open an account with at least $50,000 the referrer and the referee may both be eligible to receive $50 cash. To qualify the referee must use the email of the referrer that is linked to their BMO InvestorLine account. See terms and conditions for full details. $50,000 You(referrer): $50; Your Friend(referee): $50 Payout occurs 45 days after minimum 90 day holding period(subject to conditions). BMO InvestorLine Refer-a-Friend June 30, 2018

Expired Offers

Last Updated: Oct. 3, 2017 11:55 PT

Transfer Fee Promotions

Company Brief Description Maximum Transfer Fee Coverage Amount Minimum Deposit Amount for Transfer Fee Eligibility Details Link Deadline
Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees $135 $15,000 Transfer Fee Rebate Details none
Transfer $20,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees $135 $20,000 Transfer Fee Rebate none
Transfer $25,000 or more from another brokerage and Credential Direct will cover up to $150 in transfer fees. Use promo code SWITCHME when signing up to qualify for the transfer promotion. $150 $25,000 Credential Direct Transfer Fee Rebate none
Transfer $25,000 or more to Qtrade Investor from another brokerage and Qtrade Investor may cover up to $150 in transfer fees. See terms and conditions for more details. $150 $25,000 Transfer Fee Rebate none
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. $150 $25,000 Transfer Fee Promo none
Transfer at least $25,000 or more in new assets to TD Direct Investing when opening a new account and you may qualify to have transfer fees reimbursed up to $150. Be sure to contact TD Direct Investing for further details. $150 $25,000 Contact client service for more information (1-800-465-5463). none
Transfer $25,000 or more to Virtual Brokers and they may cover up to $150 in transfer fees. $150 $25,000 Transfer Fee promo tbd
Transfer $25,000 or more into a CIBC Investor’s Edge account and they will reimburse up to $135 in brokerage transfer fees. Clients must call customer service to request rebate after transfer made. $135 $25,000 Confirmed with reps. Contact client service for more information (1-800-567-3343). none
Disnat Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1-866-873-7103 and mention promo code DisnatFlex. See details link for more info. $150 $50,000 Disnat 1% Commission Credit Promo December 31, 2017
BMO InvestorLine Open a new qualifying account with BMO InvestorLine or fund a qualifying existing account, by transferring in at least $200,000+ in net new assets and you may be eligible to have transfer fees covered up to $200. Use promo code SPARXCASH when signing up to also be eligible for cash back offer. Be sure to read the terms and conditions for more details on the offer. $200 $200,000 Fall cash back offer October 31, 2017

Expired Offers

Last Updated: Oct. 03, 2017 23:35 PT

Other Promotions

Company Brief Description Minimum Deposit Amount Required Details Link Deadline
Disnat Desjardins Online Brokerage, in conjunction with MoneyTalks, is offering 3 months of the “Inside Edge” investor information service to Desjardins Online Brokerage clients. Use promo code DESJ2016 during checkout to qualify. Be sure to read full terms and conditions for more information. n/a MoneyTalks Inside Edge Discount none
Scotia iTrade Share a story about a personal finance goal or moment (max 1000 characters) and complete the contest submission form and you may be eligible to win one of three monthly prizes of an Apple Watch Series 2. Contest is open to all Canadian provinces except residents of Quebec. Be sure to read contest terms and conditions for full details. n/a Terms & Conditions available here: Scotia iTRADE #MyMakeItHappen Contest; Entry link available here. October 31, 2017
Disnat Desjardins Online Brokerage is offering $50 in commission credits for new Disnat Classic clients depositing at least $1,000. See terms and conditions for full details. $1,000 Broker@ge 18-30 Promotion none
Scotia iTrade Scotiabank StartRight customers can receive 10 commission-free trades when investing $1,000 or more in a new Scotia iTrade account. Trades are good for use for up to 1 year from the date the account is funded. Use promo code SRPE15 when applying (in English) or SRPF15 when applying in French. Be sure to read full terms and conditions for full details. $1,000 StartRight Free Trade offer none

Expired Offers

Last Updated: Oct. 3, 2017 23:35 PT

Digital Advice + Roboadvisor Promotions

Robo-advisor / Digital advisor Offer Type Offer Description Min. Deposit Reward / Promotion Promo Code Expiry Date Link
Discounted Management Open and fund a new Questrade Portfolio IQ account with a deposit of at least $1,000 and the first month of management will be free. For more information on Portfolio IQ, click the product link. $1000 1st month no management fees KDKFNBBC None Questrade Portfolio IQ Promo Offer
Discounted Management Open a new account with BMO SmartFolio and receive one year of management of up to $15,000 free. See offer terms and conditions for more details. $5,000 1 year no management fees STSF October 31, 2017 SmartFolio New Account Promotion
Cash Back – Referral BMO SmartFolio clients will receive $50 cash back for every friend or family member who opens and funds a new SmartFolio account. Friends and family referred to SmartFolio will receive $50 cash back for opening and funding an account, plus automatic enrollment into SmartFolio’s mass offer in market at the time. See offer terms and conditions for more details. $5,000 $50 cash back (referrer) $50 cash back (referee) Unique link generated from SmartFolio required. None SmartFolio Website
Transfer Fee Coverage Transfer at least $25,000 into Virtual Wealth when opening a new account and you may be eligible to have up to $150 in transfer fees covered by Virtual Wealth. $25,000 up to $150 in transfer fees covered None None Contact customer service directly for more information.
Last Updated: Oct. 3, 2017 23:35 PT
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Discount Brokerage Weekly Roundup – September 15, 2017

Let’s see, this week’s headlines were dominated by the launch of the iPhone X, a massive data breach at a credit agency (Equifax), North Korea firing missiles over Japan, and a few record highs in the US markets. For DIY investors, it seems tricky to keep calm but the tale of the tape is not pricing in the end of the world, but rather more earnings ahead. Of course figuring what to tune into or tune out is part of learning the ropes for any investor.

In this week’s roundup we take a snapshot of the latest content offerings by Canadian discount brokerages to see which online brokerages are making strides in the production of content that investors want and will engage with in this multi-channel world. From there, we look at some upcoming investor-focused events that might also provide some clues as to some of the moves being made by Canadian online brokerages across the country. As always, we’ll take a look at what DIY investors were saying on Twitter and highlight some very interesting developments we stumbled across in the investment forums.

Homemade content

It might have taken some time, but a handful of Canadian online brokerages have gradually been improving their in-house content offering. While there are still several brokerages offering investor education, it seems that another content strategy, namely financial market research and commentary, has emerged as a type of content that DIY investors are keen to tune into.

It is against this backdrop that the activities of a few brokerages this past week offered an interesting cross section of where online brokerage generated content happens to be and which online brokerages are creating their own content for DIY investors. Specifically, it appears that bank-owned online brokerages are doing the most work in this area, with different brokerages trying out different approaches.

Earlier this week, CIBC Investor’s Edge provided an ever-popular economic update featuring one its own economists, Andrew Grantham. This webinar presentation (which was just under an hour long) offered a very high level view of recent economic developments as well as trends and forces impacting markets and where the data appears to be pointing to opportunities for investors. Given the heightened level of controversy with the US political situation, many investors are unsure of what the economic ramifications will be of the U.S.’s actions, hence the additional popularity of economist presentations. That said, this presentation covered quite a bit ground, touching on topics ranging from interest rates to NAFTA to housing and more which means lots for investors to think about and digest when making investing decisions.

In contrast to the lecture style format of a webinar, TD Direct Investing has been investing in a bigger budget production called Money Talk. This production with professional video content and hosting is on par with business television news and the scope of topics covers the spectrum of personal finance and business news. This past week, their episode on technology investing with Bill Priest from Epoch Investment Partners was particularly insightful with a great balance of explanation on valuation of technology companies and investments as well as ideas and perspectives on where opportunities may lie in this fast moving space. Among Canadian online brokerages, TD Direct Investing (via TD) is almost certainly investing the most in terms of content generation with a long list of videos available on their website MoneyTalk.

Turning to user generated content, in particular social media, BMO InvestorLine once again took to Twitter alongside online personal finance commentators and a social media influencer (Lena Almeida – @Listen2Lena) to talk about investing. In this case, the Twitter chat was about TFSAs. It was a timely discussion as data from Statistics Canada earlier in the week highlighted that 62.5% of Canadian households contributed to at least one of three major types of registered savings accounts in 2015.

Among the questions asked were:

  1. Have you gotten started with a Tax-Free Savings Account?
  2. What kind of investments can you hold in a TFSA?
  3. How is a TFSA different from an RRSP?
  4. What are your questions about TFSAs
  5. What are you saving for?

This was a highly interactive session with a quick quiz type format as to what can or cannot go into a TFSA. To add some extra incentive to participate, there was a draw for $500 in prizes which caught the attention of more than a handful of Twitter users.

The use of Twitter and social media to connect with investors is something that appears to be gaining in popularity with Canadian online brokerages. Scotia iTRADE, for example, still has their #mymakeithappen social media campaign, which is tied to their website in which people share personal finance stories in exchange for a chance to win an Apple Watch Series 2.

Now more than a month into the contest, it is interesting to note that while more stories are being published to their campaign page on the Scotia iTRADE website, on Twitter, the hashtag hasn’t generated the same kind of visible participation as the #InvestSmart campaign from BMO. Admittedly, these are two very different formats of content, however, perhaps the cash offering from BMO was more salient for social media users than the Apple watch.

The biggest takeaway from the above mentioned list of digital content activities online is that the bank-owned brokerages are outpacing the independent and smaller online brokerages when it comes to social media presence. The smaller brokerages, who were previously more active on social channels, are allowing some of the larger players the opportunity to gain mindshare in the ‘innovative’ category. Whether it is in long form copy, social media or on video, smaller players are being quickly displaced by the work being done by some of the larger brands which means that DIY investors looking for content on investing or investor education, will likely be drawn to the bank-owned brokerages’ content channels or online contests while swiping or surfing online.

Interesting Events

Extraordinary Future (Vancouver)

There are a couple of interesting events for DIY investors coming up in the next week (and beyond) that offer some opportunities to learn about markets and offer up investing ideas.

The first is the Extraordinary Future conference happening in Vancouver on September 20th. This conference is a great opportunity to learn about the hottest technologies currently making waves with investors and technology companies.

Topics such as cryptocurrency and blockchain, virtual and augmented reality technologies, health technology, artificial intelligence and more will be discussed. Like most investment conferences, there will also be exhibition booths and some conference swag.

The conference itself is produced by Cambridge House International which many West Coast-based investors will recognize from the Vancouver Resource Investment Conference that happens every January and Toronto investors may recognize from the Cantech Investment Conference that takes place in Toronto.

Co-sponsored by the Canadian Securities Exchange, this event is definitely worth checking out for anyone curious about companies active in these areas as well as what thought leaders have to say about being able to invest in such new fields. Unlike some previous investment conferences, there is a cost to this conference (about $47 + tax) however it is possible to save 25% on admission with the code CSE25.

For more information on the show or to register, click here.

Options Education Day (Across Canada)

The annual Options Education Day events are poised to kick off in Vancouver and Calgary this weekend. Hosted by the Montreal Exchange, these sessions offer DIY investors a day-long intensive series of lessons on the world of options trading. With content catered specifically towards beginner or intermediate investors, these are usually great for both those who are just starting out or for those who are looking for more sophisticated approaches to trading options.

This year, there are three events taking place in September: Vancouver (September 16th), Calgary (September 17th), Montreal (September 23rd) and the final even in November in Toronto (November 4th).

Aside from the educational aspect of the day, which is great for DIY investors, what is also interesting about the Options Education Day is the sponsorship and participation of Canadian discount brokerages, who have a natural interest in connecting with DIY investors who trade options.

This year, as opposed to years past, we noted that fewer online brokerages are actually participating as sponsors in this event. It is particularly noteworthy to see and comment on which brokerages are sponsoring and in what locations, to see what that might suggest about who particular online brokerages might be targeting and which markets they might be most interested in.

Comparing sponsorships across regions, it appears that National Bank Direct Brokerage has committed the most in sponsorship (so far) by participating in all the cities in which the Options Education Days take place.

Sponsorship in Options Education Day City
Discount Brokerage Vancouver Calgary Montreal Toronto
National Bank Direct Brokerage X X X X
Desjardins Online Brokerage X
Interactive Brokers X X

Interestingly, Montreal appears to be the city which attracted the most discount brokerage sponsorship (three) suggesting there are some specific dynamics at play in the Montreal market to draw three online brokerages.

One obvious reason is because all three online brokerage sponsors have their respective headquarters in this city (the same city as the Montreal Exchange), so travel is not an additional expense to prevent participation. Another interesting observation is the tight competition between Desjardins Online Brokerage and National Bank Direct Brokerage – especially in Quebec – which might have been a driver for Desjardins to have a presence at this event.

Curiously, Toronto doesn’t yet have more than two online brokerages who’ve signed up to sponsor this event. With travel not really being an issue for several brokerages who are headquartered in Toronto, and given the size of the Toronto market, it is definitely interesting to see Interactive Brokers reach to sponsor the event in Toronto while other locally headquartered brokerages sit it out.

Perhaps the sponsorship list may change closer to the event (since Toronto’s Option Education Day is in November) but it might be a signal that Interactive Brokers is tactically going after the active options trader segment in key locations. Given Interactive Brokers Canada pricing structure, it is going to be very challenging for other online brokerages to beat them on execution price for options trading. The fact that there is only one other online brokerage present in Toronto on that day (NBDB) leaves plenty of room on the field for Interactive Brokers to shine in one of the largest markets for DIY investors in Canada.

Discount Brokerage Tweets of the Week

There was a mix of big and small news items across the board this week. Mentioned by Canadian DIY investors were BMO InvestorLine, CIBC Investor’s Edge, Questrade, RBC Direct Investing, Scotia iTRADE, TD Direct Investing and Virtual Brokers.

From the Forums

Making a splash

Even on a quiet week in the forums, there was still some rather eventful news. Specifically, it looks like someone with the TD Direct Investing handle has joined reddit this week and contributed to the Personal Finance Canada subreddit. This is an important development because, up until this point, Questrade was largely uncontested as the only Canadian online brokerage fielding inquiries and responding to questions on reddit. Here is the post that TD chimed in on.

Build a Bot

Even in a world where robo-advisors exist, there are still folks who are just DIY’ers by nature. It was fascinating, therefore, to stumble across one user’s creation on reddit in which they’ve essentially created a DIY robo-advisor tool for everyone – free of charge that can be compatible with Questrade. Now, there are likely many many many caveats about using something like this, but as a proof of concept, it is pretty neat to see a community of DIY’ers who have some programming and investment understanding come together to build something like this.

Into the Close

So, the only thing left to say about this week is TGIF (not to be confused with TIFF). This is the last official weekend of the summer of 2017 so make the most of it if while you can! Have a great weekend!

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Discount Brokerage Weekly Roundup – September 8, 2017

Between natural disasters or man-made ones, this short week has felt much longer than even a regular one.  Of course, there’s still lots of important action to stay on top of, which is something all DIY investors (especially the more active among us) quickly learn is a reality of life in the markets.  This past week there were more than a few market moving announcements – from interest rates hikes to new settlement dates which traders had to maneuver around.

This week’s roundup looks at some market moving news of a new entrant to the Canadian online brokerage space and what that will mean for competitors and DIY investors alike. Next, we do a quick recap of several small developments including the kick-off to a popular investor conference as well as a stock market contest for students that aims to raise awareness for a great cause. As always, we’ll review what DIY investors had to say about Canadian discount brokerages and trading in general on Twitter and in the DIY investor forums.

Virtual Brokers acquired by CI Financial Corp.

It was bound to happen sometime. With pressures on commission pricing and a modest market-size, competing and succeeding in the Canadian online brokerage space in 2017 and beyond requires the scale to withstand commission price declines while monetizing clients through a variety of channels.

Perhaps that was among the factors that led to the major news this past week that wealth management firm CI Financial Corporation announced that it is acquiring BBS Securities, parent to Canadian discount brokerage Virtual Brokers. CI Financial Corporation is one of Canada’s largest independent investment fund companies, and though the terms of the transactions were not released, the safe bet is that Virtual Brokers just leveled up in terms of competitive ability.

According to reporting in the Globe and Mail,  “there are no plans to change any of the current funds offerings or trading fees” at Virtual Brokers, so for the moment clients can rest easy as the deal makes its way through regulatory approvals. Nonetheless, National Bank Direct Brokerage’s move to drop commissions on ETF buying and selling might still mean a shakeup of Virtual Brokers’ pricing is in the cards not too long from now, especially since CI Financial owns ETF provider First Asset.

Competitors to Virtual Brokers, including both the bank-owned brokerages and independent online brokerages, likely need to revisit their game plans now that Virtual Brokers is owned by a company with over $120B assets under management and that has a market cap of $7B. CI Financial is no small fry when it comes to the wealth management footprint in Canada and so the combination of the advisor network alongside substantially greater resources means that Virtual Brokers has discounted access to hundreds of thousands of customers who might also be interested in doing some DIY investing alongside their managed wealth.

For Virtual Brokers, the acquisition means that there are now some serious resources at their disposal.

As part of their news release, founder, CEO and president of BBS Securities, Bardya Ziaian, mentioned “Our firm will benefit from the financial strength and stability of CI, which will support investments in technology, product development and service.” For CI Financial, there is clearly an interest in the financial technology developed by BBS Securities and preparing for the technology arms race that has come to define the wealth management space in general.

Since CI Financial Corp (a publicly traded company) owns Virtual Brokers, it will be interesting to monitor the extent to which online brokerage contributes to the earnings and bottom line. For Canadian DIY investors, there is a strong possibility that Virtual Brokers may once again be able to aggressively revise their commission structure or add in value drivers for their clients that bank-owned brokerages may not be able to match. Either way, this translates into more mileage for the DIY investor dollar, which is always a good thing.

With the ramp up to the ‘busy’ season starting soon, it will be very interesting to see how Canada’s discount brokerages respond. One thing is for certain, however, the newest player on the field will likely force that response to happen sooner rather than later.

Quick highlights

Toronto Moneyshow kicks off

What is arguably one of the largest investment shows in Canada is underway on September 8th and 9th in Toronto, with several Canadian online brokerages in attendance. We took a peek at the social media displays to see what kind of activity was taking place at the event with some snapshots of the action compiled below. Among the online brokerages in attendance are BMO Wealth Management (BMO InvestorLine), CIBC Investor’s Edge, Interactive Brokers and National Bank Direct Brokerage. Check out the @MoneyShows twitter feed for more updates and action from the show floor. (In case the tweets from the show are not loading, they can be accessed here.)

CIBC Investor’s Edge trades for a cause

Canadian bank-owned online brokerage CIBC Investor’s Edge was announced this week as the presenting sponsor in the virtual stock market challenge, the Capitalize for Kids Student Challenge, organized by Capitalize for Kids. Along with market platform company IRESS, who is supplying the software and market data used in the simulation, these firms are helping to raise awareness and funds for Kids Help Phone. Also, funds raised up to $75,000 will be matched thanks to a grant from Brain Canada.

The competition is open to any student at the age of majority who in enrolled in high school or a post-secondary institution for any amount of time between September 1st 2017 and December 31st 2017. Note that the deadline to register for the competition is September 30th.  The challenge itself takes place from October 2nd to December 31st

Top prizes in the competition consist of a combination of a cash credit in a CIBC Investor’s Edge account as well as a lunch or skype session with a CIBC Executive. Top prize in the competition is $2,000 cash credit in a CIBC Investor’s Edge account while second place nets $1,000 and third place $500, both of which are cash credits in a CIBC Investor’s Edge account. In addition to cash prizes, entrants may also have their written analysis of their portfolios evaluated and have their resumes screened by a number of well-known financial firms.

Full details on the competition are available at the Capitalize for Kids website. Also, check out the video below for more information on the competition.

Discount Brokerage Tweets of the Week

Despite the shortened week, there was still plenty of action on Twitter. Mentioned by Canadian DIY investors were Questrade, RBC Direct Investing, Scotia iTRADE, TD Direct Investing and Virtual Brokers.

From the Forums

Importer Exporter

One of the realities of DIY investing is tracking trades in a spreadsheet. In this post from reddit’s Personal Finance Canada section, one user was looking for an easy way to export trading data from Questrade into a spreadsheet program. Fortunately, folks from Questrade provided a couple of tips to make it a snap.

Exchanging Ideas

Figuring out how to save on foreign exchange fees between Canadian and US currencies at CIBC Investor’s Edge sparked an interested discussion in this post in Canadian Money Forum. Worth a read for those looking for recent pricing on Norbert’s Gambit costs at this online brokerage.

Into the Close

Never a dull Friday. Our thoughts are going out to all of the folks impacted by hurricane’s Irma and Harvey and we’re hoping everyone can weather the storms safely. There’s no shortage of news to keep eyes glued to screens this weekend – from weather to scandal to sports, most of which will have markets chattering on Monday. Have a safe long weekend and rest up if you can, the next week looks to be a particularly busy one.

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Discount Brokerage Weekly Roundup – September 1, 2017

Heading into a long weekend where Canadian and U.S. stock markets are closed until Tuesday, certain investors are braving a long gulf of uncertainty. Meanwhile, a new and white-hot market in cryptocurrency continues to burn 24 hours a day, 7 days a week. In the digital era, “money” truly doesn’t sleep. For Canadian online brokerages, it is a brave new world where technology is rapidly changing where and how investors manage wealth, and forcing everyone in the world of money to move ever-faster to keep up.

In this week’s roundup, we look at the latest move by one bank-owned Canadian discount brokerage to disrupt the DIY investing space by offering commission-free ETF trading. From there, we profile the newest promotional offer to cross our deals radar from the robo space looking to leverage a social approach to building their client base. As always, we’ll review which Canadian discount brokerages were active on Twitter and which ones were being talked about by Canadian DIY investors in the forums.

Tipping the balance of power: Commission-free ETF trading gives National Bank Direct Brokerage an edge

This week, National Bank Direct Brokerage redrew the map for the Canadian online brokerage industry by eliminating commissions on ETF buying and selling on both Canadian and U.S. listed ETFs, and in doing so, have likely touched off yet another price war in an already competitive commission marketplace.

The skeptical among us, and in fact most seasoned investors, would be right in asking whether or not this is too good to be true – or at the very least, how National Bank Direct Brokerage expects to make any money. Looking into the details and also putting this latest move into context can shed some light on both those points.

First, is commission-free ETF buying and selling too good to be true?

Well, the good news is commission-free ETF trading is positive – sort of. There are some important details to this new pricing structure that DIY investors should be clear about that clarify exactly the conditions under which NBDB clients can trade ETFs commission-free.

The first, and probably most important, condition for the commission-free trading is that purchases or sales need to be made in 100 unit increments. That means that only online orders of 100 or more units at a time will be considered commission-free. Fractional buys and purchases (or sales) of less than 100 units at a time will be charged at the regular commission rates ($9.95 per trade).

Another important condition is that individuals must sign up to receive all of their documents electronically. In today’s world, it’s not that uncommon to be fully digital, however the onus is on users to ensure that the digital versions of trade confirmations and statements are properly stored.

Finally, other important details that could impact users taking advantage of this offer are that commission-free ETF trades do not count towards active trader pricing activity levels, enable annual administrative fees to be waived nor do they help with getting free or discounted access to trading platforms.

In short, for the average investor – including the long-term passive investor, the ability to trade commission-free ETFs is a significant win.

According to Laurent Blanchard, President of National Bank Direct Brokerage, “More than ever, our aim is to innovate to meet the needs of self-directed investors. It’s our priority and today’s announcement is tangible proof. By saving on commissions, our clients will be able to build their portfolios and grow their wealth. This change benefits all types of investors.”

Yes, executing trades in volumes sufficiently high enough to qualify for zero commission pricing will require more organization and, potentially, a higher balance to take advantage of the offer, but savings on transaction fees are savings nonetheless.  On this last point, however, is where the answer lies as to whether or not NBDB can make money by effectively enabling free trading on ETFs (spoiler alert: they’re able to do it).

By including a minimum amount of 100 units to purchase in order to qualify for commission-free ETFs, there’s a reasonable likelihood that this would appeal to individuals with higher portfolio amounts – especially for passive portfolio holders.  As such, for NBDB, their commission-free ETF program might end up having slightly more appeal to individuals with somewhat larger portfolios than to individuals who are just starting out. Therein lies the value proposition.

Individuals with larger balances may also be looking for convenience in wealth and financial management, which would make National Bank and its constellation of traditional banking, lending and other financial services a natural fit. If individuals have multiple accounts at bank-owned brokerages, for example, there is now an incentive to consolidate at National Bank Direct Brokerage. And, it is that increased integration factor that appears to be an emerging trend for the online brokerage space, with notable examples in the U.S. online brokerages.

Screengrab from National Bank Direct Brokerage website

Two weeks ago, we reported on the move by Interactive Brokers to offer the ‘integrated’ approach to wealth management by linking a credit card into their wealth management mix. E*trade Financial, another US-based online brokerage, also offers chequing accounts and bill payments. On the commission-free trading side, both Robinhood and Merrill Edge have commission-free trading, the latter specifically offering commission-free ETFs.

The takeaway: online brokerages relying solely on commission revenue to survive are an endangered species – increasingly integrated financial and wealth management services will be the model that tomorrow’s online brokerages – bank-owned, credit union owned or otherwise will need to adapt to.  The writing is on the wall for high commission charges for order execution.

In that light, the latest move by National Bank Direct Brokerage is clearly a long-term strategy to get the attention, and hopefully business, of investors with larger portfolios. For those with modest portfolios, NBDB’s latest offer provides room to grow with the upside of occasional commission free trading. The added bonuses of being with a bank-owned brokerage, such as convenience of moving money into and out of banking accounts, might be enough to at least put National Bank Direct Brokerage into consideration.

Whichever way the Canadian online brokerage markets respond from here, the latest move by National Bank Direct Brokerage is reminiscent of the commission price drop from RBC Direct Investing in 2014.

Canadian bank-owned online brokerages are now in a world where a bank-owned brokerage is offering commission-free ETF trading. And, regardless of the conditions associated with the offer, nothing gets the attention of investors like something that sounds like a good deal. A bank-owned brokerage with no-commission trading on ETFs is just that.

Predictions are often perilous, but in this case, recent history offers a lesson for the online brokerage market in Canada: adapt quickly or risk obscurity. The one thing that we can predict is that DIY investors will continue to be the winners.

It pays to have friends: SmartFolio launches cash back Refer-a-Friend offer

Refer a friend programs are a great way for existing clients and their friends or family to mutually benefit from opening a new account. For early adopters in the online portfolio management and robo-advisor space, however, there is now another firm that is rewarding existing clients for referring new clients to them.

This week, BMO Nesbitt Burns’ online portfolio management service, BMO SmartFolio, rolled out a referral program as part of its growth efforts in this increasingly competitive space. The “Refer a Friend” program from SmartFolio offers $50 cash back to both the referring party and the referee.

Within the Canadian online portfolio management and robo-advisor space, there are a handful of firms that offer promotional referral deals which typically include waiving of fees and cash back incentives. What is interesting about SmartFolio’s approach to refer a friend programs, is that the referee’s referral bonus can be combined with an existing ‘mass market’ offer. Currently, SmartFolio is offering the first year of management free on assets up to $15,000, so the new referral bonus for the referee can be used in conjunction with this offer.

Another interesting component of the referral approach with SmartFolio is that they’ve managed to automate (or semi-automate) the process of facilitating a referral. In this referral program, SmartFolio clients get an individualized link that they can share directly with their friends/family. This is an efficient and easy way for both the individual doing the referring and the referee to ensure a bonus is generated. SmartFolio clients also receive an individualized referral code that can be shared with friends/family who would prefer to drop by a BMO branch to open their SmartFolio account.

With BMO InvestorLine, by comparison, the referral method relies on entering an email address of the referring party at the time of new account sign up.  Whenever a manual entry is involved, it typically takes more time and can lead to individuals not entering in correct information which can delay or potentially invalidate a bonus being offered.

Like all promotions, there are some important details to consider.

First, to qualify for the SmartFolio “Refer a Friend” bonus, the referee’s new account must be funded with a minimum of $5,000 and it must be kept open with this minimum amount for at least 90 days. If this is done, the $50 bonus will be deposited by the last business day of the month following the 90-day holding period. Another important condition to be aware of is that SmartFolio clients can get credit for up to 30 referrals per year.

As the competition between Canada’s digital online portfolio management providers (aka ‘robo-advisors’) increases, so too will the incentives in play. BMO SmartFolio’s referral program is a win-win solution for existing clients, new clients and of course for BMO Nesbitt Burns too. The fact that this offer can be combined with the current promo from SmartFolio means that anyone interested in testing the waters with SmartFolio can benefit from someone who has already done so.

[*disclosure note: SparxTrading.com has a referral program in place with BMO InvestorLine and BMO SmartFolio and may receive compensation for individuals opening a BMO InvestorLine account with code SPARXCASH or a SmartFolio account with code STSF and/or clicking through to the BMO InvestorLine or BMO SmartFolio websites]

Discount Brokerage Tweets of the Week

It was a tame week for folks on Twitter, with customer service queries taking the spotlight. Mentioned by Canadian DIY investors were Questrade, RBC Direct Investing, Scotia iTRADE, TD Direct Investing and Virtual Brokers.

From the Forums

Deals on data?

For investors and traders alike, data is crucial to making good decisions. How often, and how quickly one trades or invests can determine whether having level 2 data is a worthwhile investment. In this post from CanadianMoneyForum.com, however, one user is looking to get the best price on some detailed information, and finds some pretty interesting online brokerage options.

Cross border shopping

In this post from reddit’s Personal Finance Canada thread, one user was looking for a little clarification on buying U.S. stocks for their TFSA at CIBC Investor’s Edge. Find out what money saving tips and insights other readers had to offer for a user hoping to save on exchange fees.

Into the Close

That’s a wrap on another eventful week. With the last long weekend of the summer upon us, hopefully you’re in a part of the country that isn’t going to require shoveling snow (amirite Labrador?) . And, speaking of snow, it looks like the Game of Thrones fans will have to find something to occupy their time between now and oh, sometime in 2019 when the next season rolls around. Good thing there’s never a dull moment in the markets.  Except when they’re closed for the holidays. In any case, hope you have a great and safe long weekend whatever you happen to be doing!