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Made for Millenials: BMO InvestorLine Launches New Offer at Younger Online Investors

In a world filled with TLDRs and endless opportunities to like, tweet, pin and share, finding the time or inclination to take on investing can be as much of a challenge as finding the money to do it with.   And yet, as part of growing trend among Canadian online brokerages, would be and actual younger online investors (between the ages of 18 and 35)  are increasingly being courted.

The latest promotion announced by BMO InvestorLine is aimed directly at the ‘millenials’ with the challenge to ‘procrastinate or prosper’.  While the offer itself is interesting, the campaign and context around it is equally fascinating.

What the Numbers Say

Starting first with the offer itself, BMO InvestorLine is ponying up 35 commission-free trades (trades good for use for up to 90 days), a free investing eBook and they are prepared to waive the minimum balance fees on both registered and non-registered accounts (with a catch) for clients until they reach the ripe old age of 36. Also, for good measure, BMO InvestorLine is waiving the $5,000 minimum deposit requirement when opening an account.

The catch for the fee waive is that clients have to place 2 or more commission-generating trades within 6 months. Thus, the waiving of one fee actually requires the generating of another. Within a 12 month period that amounts to $39.80 per year in commission costs vs paying $100 per year if a client doesn’t meet the minimum balance requirements.

A little bit of extra homework reveals that the the offer to waive fees on non-registered accounts is actually standard practice. As such, the unique benefits of this offer are in the waived minimum deposit requirement and that registered accounts (such as RRSP accounts)can have minimum balances waived. With this offer trading activity can lower the total cost of the account for balances under $25,000 – a threshold that many under 36 may not hit.

In addition to the offer itself, there is also a contest with a cash prize of $3500 that individuals who sign up for a non-registered account may be eligible for.

A Digital Generation

More and more Canadian online brokerages are expected to start courting this segment of online investors, with three important players (Questrade, RBC Direct Investing and Virtual Brokers) already actively providing services or products for younger investors.

The challenge, then, is for younger online investors and those thinking about investing to be able to get up to speed on what their options are and find the best option for their needs.

Interestingly, the power of the digital age creates both the problem and solution for younger investors.  On the one hand online brokerages can generate and distribute content much faster than ever before.  This means there is lots more fragmented information for self-directed investors to sift through.  On the other hand, the digital era has also spawned a number of tools such as our deals and promotions section as well as forums designed to make doing the homework on what options are out there much easier.

On the other side of the fence, the challenge to many online brokerages is to balance what they’ve learned about promotions and brand loyalty from baby boomers with the changing needs and preferences of the next generation of investors. And, although there may be more places to try and be seen, the biggest challenge will be staying relevant.

Can afford to procrastinate a bit

What it Boils Down to

Overall, then, the advantage of this offer appears to be for younger investors to be able to get up to 90 days in which to execute 35 trades commission-free, a free investing eBook from the Globe and Mail and a discount on the total cost of ownership of a non-registered account until the age of 36 or until the balance hits $25,000 (and stays there by their assessment date). The waived minimum deposit also makes this offer accessible.

While this latest offer from BMO InvestorLine may be worth considering, younger online investors will need to  critically evaluate the kinds of information being sent their way via promotions and advertisements (did anyone notice the image on the iPhone of the 12 million dollar portfolio?) by all brokerages in order to make a well-informed decision.

Finally, even though the technology and tools exist to get more information more quickly, there is still time to do homework and make a proper decision.  After all, for a younger investor, time is on their side.

Editors Note: The article has been updated to include information on the waived minimum deposit.

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Discount Brokerage Weekly Roundup – May 16, 2014

Keep Calm and Carey OnThe bears just can’t seem to catch a break this week. Even the Boston Bruins now know what it feels like to be on the wrong side of a hot Price. As a jumping off point to this week’s roundup, the intensity that comes with fierce rivalry is a reminder that discount brokerages & investors had better be prepared to play to win. Champions, challengers, currencies and commitment – this week we’ve got’em all.

In this week’s roundup, we take a look at a very interesting interview with one of the largest discount brokerages in North America. Next, we highlight how one of Canada’s independent brokerages looks like they’re trying something different within the deals & promotions arena. Following that, we pass along some important cautionary advice from a major Canadian securities regulator about virtual currencies. Finally, we end this pre-long weekend edition of the roundup with some interesting reading suggestions from the forums.

Online Trading According to Interactive Brokers

It’s one thing to compete as an investor, but it’s an entirely different thing to be able to be profitable at it.

This past week a very compelling interview of the CEO and founder of Interactive Brokers, Thomas Peterffy, was published by the Motley Fool. In that interview there were a number of interesting comments made by Peterffy regarding what it takes to compete in the discount brokerage industry and the commitment Interactive Brokers has taken to controlling costs through automation.

Among the many revealing statements was one regarding their business the core metrics they monitor: the number of new accounts, the amount of new assets and the margin loans. The fact that Interactive Brokers is geared towards “sophisticated” investors means that when they connect with their target client (or vice versa), trading activity is almost a given. Also revealing was the statement that Interactive Brokers doesn’t appear interested in growing their business by competing outside of their comfort zone (for now) – something bigger bank-owned brokerages may be content to know.

Welcome to the Jungle

Eat or be eaten is the law of the jungle. In the discount brokerage deals & promotions space, Questrade stands out amongst other brokerages because of the frequency with which it provides incentives for opening a trading account. This week was no exception as Questrade announced a promotion in which individuals who open an account (with a $5,000 deposit) and make at least one commissionable trade will receive a $50 Amazon gift card.

While other brokerages have, in recent memory, been willing to try something different (such as AirMiles), pairing a gift card from Amazon is an interesting move. The $50 mark is something that BMO InvestorLine is also pushing as part of their most recent promotional campaign (along with 50 free trades).

After a bit of quick math, because a commissionable trade (of between $4.95 – $9.95) is required to get the gift card, individuals are actually getting ~$40-45 for a deposit of $5,000.

Virtually Volatile

Although it hasn’t been making as many headlines as it was earlier in the year, Bitcoins have been getting a lot of interest from regulatory agencies all across the globe. As a cautionary tale to investors and those considering using Bitcoins, the British Columbia Securities Commission (BCSC) InvestRight posted this article on their blog regarding the popular digital currency.

From the Forums

The journey from novice to expert is something that every investor undertakes. Knowing where or how to begin is an ongoing challenge and so this week we chose to show both ends of the spectrum. From the humble beginnings to the world experts.

Old School Video

There’s nothing quite like kicking it back to the ‘old school’ way of investing to realize that much of what was true then is true now. It’s also quite a trip to see old film reel streamed from the web. Check out the video posted on our Facebook page.

Learning How to Invest

The personal finance section of Reddit once again provided some interesting conversation threads for self-directed investors. In this thread, a beginner investor in university looking to get started with investing reaches out to the reddit community to see how they went about learning how to invest.

Getting Schooled

The investing world has no shortage of personalities and opinions. One of the most interesting voices in the mix is Kyle Bass, who is rarely at a loss for words or a bearish outlook on Japan. This video comes courtesy of a post on Canadian Money Forum and certainly kicked up a storm of debate given that Canada has now gotten in his cross-hairs. Be warned though, there is quite a lot of material to follow along on.

That’s a wrap for this week’s roundup. Remember that Canadian markets will be closed on Monday for the Victoria Day long weekend but the US markets will still be alive and kicking. Have a safe & enjoyable weekend!

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Discount Brokerage Weekly Roundup – May 9, 2014

If there’s one fear that doesn’t seem to be present in the market, it appears to be a fear of heights. Once again markets are touching new highs and venturing into uncharted territory – but they weren’t the only ones.

In this edition of the roundup, we cover quite a bit of ground starting with a pair of “growth-oriented” investor conferences that took place in Vancouver. Next we check out a couple of recently launched discount brokerage promotions and contests. Following that we report on an interesting level of hiring activity by different brokerages. Finally we end with a selection of thoughts from other Canadian investors via the investor forums & message boards.

Growing Opportunities

This past week Vancouver played host to two interesting growth-themed conferences.

The first was the new medical-marijuana focused Green Rush conference. According to reports, it was surprisingly well attended for a new conference and it drew in those curious about the potential ‘pot-of-gold’ at the end of the medical marijuana rainbow. Whether or not investors will see the green in their portfolios at this point is still too early to tell, but the speculators were out sniffing around.

Another growth themed conference took place a short distance away – this one with a focus on small cap companies. The spring edition of the Vancouver Small Cap conference showcased several guest speakers along with small cap company presentations. As with conferences past, there were a number of interesting tips and perspectives on a segment of the market that is typically classified as ‘high risk’. Read our full review of the Vancouver Small Cap Conference for more information.

ETF Contest on the Horizon

Horizon’s Exchange Traded Funds (ETFs) in partnership with National Bank Direct Brokerage are once again running their Biggest Winner contest. The contest runs from market open on May 20th to market close on June 27, 2014.

This year the prizes consist of $500 cash weekly for the 6 week duration of the contest, a grand prize of $7500 at the end of the competition and a runner up prize of $2500. The grand prize will be awarded to the portfolio that has the highest account value at the end of the competition. The weekly prizes will be awarded to the individual with the highest percentage gain. For full details on the contest or to register, click here.

Cash is King

According to the following forum post via the Financial Wisdom Forum, BMO InvestorLine has another cash back promotion running (not advertised on the front-end of their website) geared towards investors depositing either $250,000-$499,999 or $500,000+. The promotion offers either $700 or $1500 cash back depending on the deposit size. Full details on the promotion are available here.

BMO InvestorLine was also busy this week announcing updates to its adviceDirect service. Specifically a number of additional updates were released that focus around personalized ETF buy and sell recommendations and an improved ability to personalize recommendations with sorting functions.

New Features Coming to Questrade

Another interesting nugget from the investor forums came from a Questrade representative posting on the RedFlagDeals forum. Specifically, the rep let readers know that bracket orders would soon be launched by Questrade as part of the new release of the IQ platform. Traders on advanced platforms such as TD Direct Investing’s ThinkOrSwim (aka the US Trading Platform) and Active Trader platforms, or Interactive Brokers’ TWS have been able to take advantage of bracket orders (aka conditional orders or One Cancels the Other orders).

Questrade bracket orders

With Questrade now providing the feature it will be an interesting selling point for their platform. There are other online brokerages (who unfortunately cannot be named at this point) who are also currently working on the implementation of bracket orders.

Hiring Spree

Two points a trend does not make. That said, there seems to have been a slightly greater than usual spike in the number of job postings coming from Canadian discount brokerages.

In a recent roundup we covered the launch of Questrade’s new careers twitter handle and in these past two weeks there have been a number of postings for sales reps and client reps.

While it is difficult to pin down exactly what is prompting the timing, hiring more staff to either service or “onboard”new clients is a sign that several brokerages are not sitting back when it comes to looking for new business.

Among the brokerages with recent hiring posts:

 From the Forums

Activity across the forums looks like it pulled back a bit – perhaps on account of the nicer weather pulling folks away from the screens and into the better weather. This week’s selection comes from the RedFlagDeals forum as well as from the Canadian personal finance section of Reddit.

Questrade vs Virtual Brokers – encore

Comparing the two low cost online brokerages is a popular source of discussion – here is yet another interesting thread comparing them both.

Keeping it Casual

As we pointed out last roundup, seeking out advice from Reddit can be a hit or miss proposition. Nonetheless a thread that crossed our radar (which can be found here) was from a user looking to find the best brokerage for a “casual investor”. The responses of users were interesting and it was also noteworthy to see that even on Reddit, folks are prone to having multiple brokerage accounts.

That does it for this week’s roundup. We wish all the moms of the bulls and bears out there a wonderful Mother’s Day. For those brave enough to be looking for a Mother’s Day themed investment or three, this interesting segment from CNBC might provide a few ideas other than flowers:

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Event Review – 2014 Small Cap Conference Vancouver – Spring Edition

View from Small Cap Conference VenueWhile many have heard the saying ‘money never sleeps’ apparently money is also willing to blow off a spectacular spring day in Vancouver. Such is the sacrifice that die-hard investors were prepared to make as they attended the spring edition of the 2014 Vancouver Small Cap Conference.

Following the Recipe

As with conferences past, this conference followed a familiar format. The dance card featured 3 guest speakers and 7 company presentations providing investors and attendees with tips and ideas on investing in the small cap space. In keeping with tradition, there was also a frenzied refreshment break (a great lesson on supply & demand) and the usual prize draw to conclude the evening.

While the structure of the event was familiar, what stood out this time around was that almost all of the speakers were actually able to keep their presentations to the allocated time. It sounds trivial, but it was a big factor in making the night run smoothly.

For those that want to access the slide presentations for the show, they will be made available here in the near future.

In Good Company

Another noteworthy feature about this year’s conference was the diversity of investing ideas put forward by the companies in attendance. Even though Vancouver is typically ‘mining focused’ when it comes to investment conferences, there was a surprising variety in the presenting companies at the conference.

Here is a sample of the kinds of sectors or areas in which the presenting small cap companies were active:

  • Oil & Natural Gas (Arsenal Energy Inc – AEI:TSX)
  • Communications Network Support (NTG Clarity Networks Inc – NCI:TSX-V)
  • Mobile App Development (Brisio Innovations Inc – BZI:CSE)
  • Advanced Materials Development (California Nanotechnologies Corp. – CNO:TSX-V)
  • Gold Exploration (Manado Gold Corp – MDO:TSX-V)
  • Biotechnology (Solarvest BioEnergy Inc – SVS:TSX-V)
  • Payment Processing (TIO Networks – TNC:TSX-V)

In addition to the company presentations, one of the big draws for the conference was to hear the guest speakers provide their tips and insights on investing in the small cap space as well as to hear some of their suggested picks.

The three guest speakers at the conference included:

  • Brent Todd – Investment Advisor at Canaccord Wealth Management
  • Ryan Irvine – President KeyStone Financial Publishing Corp
  • Fabrice Taylor – Publisher of President’s Club Investment Letter

Here is a quick highlight reel of what each had to say:

Brent Todd

As the lead-off speaker, Brent Todd provided an overview of some of the big winners picked from conferences past in an effort to drive home the point that investing in small caps can be a lucrative exercise if done right.

For many investors, the sting of the financial crisis was enough to keep them out of stocks and especially out of junior companies. For Todd, however, the primary focus of his strategy has been reward and then managing risk and junior companies offer an attractive landscape in which to discover portfolio changing opportunities. He then offered up 8 points to explain his perspective on small cap investing.

Among the most interesting of the points was his opinion that small and microcap companies are often more reasonably valued than large caps and that financial statements for smaller companies are typically easier to follow than for much larger companies.

Both of these points underscore the importance of being able to do the research on companies and to be able to assess value – something that professionals and retail investors need to do in order to invest intelligently. In closing he offered up a ‘pick’ on Titan Logix (TLA on the TSX-V) as an interesting name to watch.

Tweet from Fabrice TaylorFabrice Taylor

Financial journalist and publisher of the President’s Club Investment Newsletter, Fabrice Taylor gave a much higher level of the value of the market place and the role of investors and brokerages.

In a nutshell, Taylor’s presentation positioned retail investors as ‘zebras’ and professional traders/brokers as ‘lions’ with the take home message being: if you’re not a lion, you’re a zebra.

It was an interesting take on the classic struggle between the little guy and the big players in that Taylor stated if the “zebras” work together, they can certainly get the lions to think twice about attacking.

Animal metaphors aside, the message that stood out from his presentation was “you’re gonna make a lot of money if you’re right” which, as any investor knows is much easier said than done.

Ryan Irvine

As a value investor, Ryan Irvine has consistently provided a well-reasoned approach for highlighting the kinds of companies that make for interesting investment opportunities.

At this particular point in the markets, however, Irvine made it known he was finding it more difficult to find “good” opportunities – a signal that perhaps valuation levels are getting less attractive. Nonetheless his one ‘pick’ to watch was High Arctic Energy Services (HWO on the TSX).

With the caveats about the current market in mind, Irvine offered up 5 tips for investors interested in ‘growth’ stocks:

  1. Take a deep breath – certainly there’s lots of noise but learn how to filter news and noise
  2. Select fewer stocks rather than many – in other words, focus on quality rather than quantity
  3. Layer into positions – it’s hard to time things just right, so gradual accumulation is the way to go
  4. Create a watch list – let the trade come to you, just make sure you get notified when it does
  5. Remember to take profits – taking money off the table ensures you’re reaping rewards for your risk

The Bottom Line

Like its predecessors, this edition of the Small Cap Conference stuck to its tried and tested recipe. For those interested in small caps or even thinking about small caps, conferences such as this one provide a unique opportunity to see how seasoned veterans in this space approach what many view to be an incredibly risky set of companies. We look forward to catching the next edition when they are back in Vancouver in the fall and watching the performance of the picks in the meantime.

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Discount Brokerage Weekly Roundup – May 2, 2014

Dramatic playoff hockey, incredible playoff basketball, markets hitting new highs (again) and the new Star Wars cast announced. It looks like May is bringing more drama than it is flowers. As we round the corner into May, the drama among discount brokerages continues to unfold, albeit with less flare than the heart pounding finishes from both the Habs & Raptors.

In this week’s roundup we launch into May with a new set of deals and information on investor education events; we report in on the always interesting trading metrics and activity of investors stateside; we take a quick peek at another ranking of Canadian brokerages and we close off the week with some discount brokerage encounters for the far edge of the internet.

Let’s May-ke a Deal

Here in the SparxTrading camp, the beginning of the month signals a time for a new overview of discount brokerage deals and promotions. This month the deal landscape looked much the same as it did in April. With one new deal announced as we come into May, it appears that discount brokerages are digging in until June with their core offers. The only new deal to announce was from BMO InvestorLine. Click the following link to learn more about the discount brokerage deals for May 2014. And, if history is any indicator, there ‘may’ still be some deals coming down the wire.

Learning About Earning

On the educational front, it appears Canadian discount brokerages are upping the ante for their focus on providing education and support to clients looking to learn more about investing.

This past week TD Direct Investing held a 45 minute webinar covering its web-broker platform that reportedly had over 10,000 registrations (they didn’t mention how many actually logged in) – an enormous number for any kind of education focused event online or offline. TD Direct Investing has recently added webinars to their mix of educational offerings, scheduling the online events on the last Wednesday of every 2nd month (the next one will be June 25th 2014).

In addition to the brokerage-sponsored education events, investors will probably want to take note of the Small Cap Conference coming up in Vancouver next week and also the CambridgeHouse International Investor Conference in early June – both of which will offer some opportunities to learn more about investing. Check out our investor education events calendar for more details on what’s being offered where & when.

The More the Scarier

This past week, Interactive Brokers released their trading metrics for the month of April and depending on the frame of reference there is either reason for applause or reason to pause.

When compared to the same point last year, Interactive Brokers trading volumes look stunning – 20% higher Daily Average Revenue Trades (DARTs), margin loans 34% higher than last year and the number of customer accounts 16% higher. On a monthly basis, however, the gains are more modest for margin loans and customer accounts (2% improvement), and there was a 1% dip in DARTs. Additional coverage in this article from CNN also reconfirms the signals from other brokerages that retail investors are stepping back into the market.

Veterans of the market understand that having more investors in the market means a good run for a while but also the likelihood of getting close to a top. Interestingly the impact that the returning retail investor may have on the deals and promotions is that brokerages may not have to aggressively price promotions – choosing instead to focus on other features to attract and retain new customers.

Picking the Top Discount Brokerages for 2014

As part of their June issue, MoneySense teamed up with financial analysis firm Surviscor to provide their annual “Best Canadian Discount Brokerage” checkup. Author Dan Bortolotti walks through the Surviscor results while providing insights across different metrics like ease of use, banking integration, customer service, fees & commissions, reporting & record keeping and market intelligence.

Interestingly, the paradox of the ‘best discount brokerage’ shows up here in two ways.  First, there are so many ‘bests’ across different categories that it’s difficult to proclaim unequivocally that one brokerage is ultimately the best. What is ‘best’ for one investor may not be for another. Second, the data used to assess brokerages relies on history to infer quality about the present and/or future.  While that’s usually what anyone has to go on, it has been our observation when looking back at the historical analyses of the best discount brokerage rankings from years past (whether quarterly or semi-annually) who get’s crowned ‘the best’ changes quite often. In other words, pricing, features and service quality are constantly changing so titles such as ‘the best discount brokerage’ have a short shelf life in such a competitive space. Nonetheless, Bortolotti and Surviscor offered their ‘top picks’ overall as BMO InvestorLine and Scotia iTrade, with honorable mentions going to RBC Direct Investing and Qtrade Investor.

From the Forums

This week we thought we’d do something a bit different and venture out to the far reaches of the internet onto Reddit to find out what folks were saying about Canadian discount brokerages.

In this post from the Canadian personal finance section, readers chime in on BMO InvestorLine and how it stacks up to some of its competitors. As fair warning though, Reddit can be quit the wild arena for discussion and oddities so take the comments with a grain of salt.

That does it for this week’s roundup.  With a full dance card of thrilling events this weekend, good luck to the Habs & Raptors – May the Fourth be With You.

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Discount Brokerage Deals & Promotions – May 2014

[Updated: July 10, 2014]

While many in the markets might be thinking of  May as the time to head for the exits, it is interesting to see what is or isn’t being offered by Canadian discount brokerages in terms of deals and promotions. Heading into a new month, there were a few deals from April that were poised to officially expire, most notable among them the TD Direct Investing deal as well as the BMO InvestorLine 500/500 offer. Of the two brokerages, only the latter has put forward a new deal for the next 3 months – a signal that one of the bigger players is timing and structuring their offering around a typical slowdown in the activity level of account opens.

So, as we start May, it appears that most discount brokerage deals are in a bit of a holding pattern. There are still at least 12 promotions on the table from 6 brokerages so for those shopping around for an online trading account deal, there is a decent selection of offers to consider. And, with news about increased participation from retail investors back in the market, we expect brokerages to continue to compete for new clients with new offers in the not-too-distant future. As always, we’ll continue to monitor for new deals & promotions.

New Deals

Update May 20, 2014:

  • A helpful reader (thanks Pierre-Luc!) shared the news of another BMO offer aimed at higher account balances/deposits.  The “Select1500” promotion provides $700 cash back for deposits of at least $700 and $1500 for deposits of $500,000 or more. See table below for more info.

Update May 18, 2014:

  • Questrade is offering a promotion of a $50 Amazon.ca gift card for clients who open and fund a new account with at least $5,000 and who make at least 1 commission generating trade.  This promotion appears to be short lived and expires at the end of June 2014. See the table below for more details
  • BMO InvestorLine launched a new promotion aimed at younger investors (between the ages of 18 and 35) with an offer of 35 free trades and the chance to enter a contest to win $3500.  Automatic entry to the contest is granted to those opening new non-registered accounts.  Included as part of the deal is an investing eBook from the Globe and Mail. See the table below for additional details and deadlines.

The one deal that is new for this month is an offer (the 50/50 promo) by BMO InvestorLine. For self-directed investors, this is an interesting one in that the commission credit ($50) and number of free trades (50) is lower than the deal that just ended but BMO InvestorLine is offering a year-long subscription (~$240 value) to GlobeInvestor as part of the sign-up offer. The total face value of the offer works out to be just shy of $788.

Strategically this offer could work for or against BMO InvestorLine. Several of the other bank-owned online brokerages advertise in the Globe and Mail so providing new clients with more access to the paid-only GlobeInvestor means putting those same clients into a channel where other advertisers will be looking to win them back over. In one plausible scenario, it could prompt other brokerages to launch some headline grabbing deals between now and July which would certainly get those newly opened accounts thinking hard about the deal they were offered. We’ll certainly be watching closely to see what unfolds from here though.

Extended Deals

At this time it looks like most of the deals that weren’t set to expire at the end of April have expiry dates past May.

Expired Deals

[Update: July 10, 2014]

  • Editor’s Note: A representative from BMO Investorline has contacted us directly to let us know that the terms for the Select1500 and Select700 offers are being updated and that this will only be offered to select existing clients.  As such we have removed this offer from the deals sections in which it appears.

The two big deals that expired at the end of April were the offers by TD Direct Investing and BMO InvestorLine respectively.  TD Direct Investing also had an account transfer offer that expired along with their commission-rebate offer.

Discount Brokerage Deals

Company Brief Description Minimum Deposit Amount Commission/Cash Offer Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitney and receive access to their preferred pricing package and a massive 45% discount on the Real Tick trading platform. n/a Discounted Commission Rates none For more details click here none
BMO InvestorLine For individuals between 18 and 35 who open a new qualifying account with BMO Investorline, they may be eligible to receive 35 commission-free trades, an eBook on investing and potentially waived account minimum fees. Use promo code “New” when signing up. Be sure to read the terms and conditions for more details on the offer. n/a 35 commission-free trades 90 days Youth Promotion October 31, 2014
Open a new account (TFSA, Margin or RRSP) and receive $50 commission credit . Use promo code: kdkfnbbc $1,000 $50 commission credit none none none
Open an account with Virtual Brokers with a deposit at least $1,000 and Virtual Brokers will offer 25 commission free trades which can be used for up to 1 year. Use promo code “FTR2” when signing up. This offer is open to new clients only. Be sure to read the terms and conditions for full details on this offer. $1,000 25 commission-free trades 365 days 25 free trades offer June 30, 2014
Refer a friend to Questrade and when they open an account you receive $100 and they receive $50. To receive this deal you must be an existing client with an equity account and refer a person that does not reside with you and who has not previously opened a Questrade account. $1,000 $50 commission credit (friend) $100 commission credit (referrer bonus) 60 days Refer a friend none
Open a new account (TFSA, Margin or RRSP) by July 1 2014 A) $1000 or B) $10,000 to receive either A)10 commission-free trades or B)100 commission-free trades. The promo code QT100 must be used at time of account opening. There are many conditions attached to this offer so be sure to read the details link for more information. A)$1,000 B)$10,000 A)10 free trades B)100 free trades 60 days 100 commission-free trades July 1, 2014
Open and fund a new account at Questrade with at least $5000 and place at least one commission generating trade, and Questrade will provide a gift card from Amazon.ca worth $50. Use promo code BONUS50 when signing up. Be sure to read the full terms and conditions for more information. $5,000 $50 gift card from Amazon Receive gift card after placing 1 commission generating trade Amazon Gift Card Promo June 30, 2014
Disnat As part of their Stockscores tour, Disnat Direct is offering a “hat trick” promotion. Open a new account with at least $10,000 by June 15, 2014 and receive: $300 in commission credits, 3 months of trading at $5 commission per trade, 3 months of platform access to DDWeb/DDXtra and 1 year’s free subscription to TradeScores daily newsletter. Use the promo code “Hat Trick” when registering via phone. Read the terms and conditions for more details. $10,000 1) $300 commission credits 2) 3 months of $5/trade commission rate 3) 3 months platform access to DDWeb/DDXtra 4)1 year’s free subscription to TradeScores daily newsletter 1) 3 months Disnat Direct Hat Trick Promotion June 15, 2014
Scotia iTrade If you refer a friend/family member who is not already a Scotia iTrade account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link. A)$10,000 B)$50,000+ A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50) 60 days Refer A Friend to Scotia iTrade June 30, 2014
Scotia iTrade Open and fund a new Scotia iTRADE account with at least $15,000 before June 30, 2014 and the commissions associated with your first 100 trades placed within 60 days of the date the account is activated and funded are free. Also, the new FlightDesk platform is being offered for free for 60 days. Use promo code HUN-SP. See details link for further terms and conditions. $15,000 100 commission-free trades ($999 value @ $9.99 commission rate) 60 days Scotia iTrade 100 free trades + FlightDesk June 30, 2014
Scotia iTrade Open a new account by June 29 & fund with: A) between $15,000-$99,99 B) $100,000-$499,999 or C)$500,000+ and receive either A)$50 cash back or 100 free trades B)$250 cash back or 250 trades or C)$500 cash back or 500 free trades. Also, Scotia iTrade is including 6 months free access to their FlightDesk trading platform. Use promo code: SPTRD14 for free trades and CSHSG for cash back. Be sure to read the terms & conditions on this deal. A)$15,000 – $99,999 B)$100,000 – $499,999 C)$500,000+ A)$50 or 100 free trades B)$250 or 250 free trades C)$500 or 500 free trades Cash Back: deposit by Feb 28/15 Commission Rebate: 90 days $500 Cash Back or 500 Free Trade promo June 29, 2014
BMO InvestorLine Open a new qualifying account or fund an existing qualifying account by July 31, 2014 with at least $50,000 and BMO InvestorLine will provide a $50 cash back offer, 50 commission-free trades and a 1 year subscription to GlobeInvestor. Use promo code BONUS to qualify when signing up. Be sure to read full deal terms and conditions. $50,000 $50 cash back 50 commission-free trades ($497.50 value) 1 year subscription to Globe Investor (~$228 value) Cash Back: Payout after 6 months Commission-Credits: 50 days Spring “New Investors” 50 50 Promotion July 31, 2014
Disnat Disnat is offering new & existing clients $300 in commission credits which can be used for up to 6 months. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1 800 268-8471 and mention promo code Disnat300. See details link for more info. $50,000 $300 commission credit 6 months Disnat $300 Commission Credit Promo August 29, 2014
Open and fund a new account with Questrade before May 30th 2014 and receive either A)$100 or B)$250 cash back for a deposit of either A)$50,000 or more or B)$100,000 or more. This offer is open to new and existing clients. Use promo code CASHBACK250 to qualify. Be sure to read the full terms and conditions associated with this offer. A)$50,000 B)$100,000 A)$100 cash back B)$250 cash back Payout occurs within 30 days of account funding Cash Back 250 Offer May 30th, 2014
BMO InvestorLine If you refer a new client to BMO InvestorLine and they open an account with a)$50,000 – $249,999 or b)$250,000+ the referrer and the referee will both receive cash. The new account must be opened with the referral code specific to the referrer. A) $50,000 – $249,000 B) $250,000+ A) You(referrer): $200; Your Friend(referee): $50 B) You(referrer): $300; Your Friend: $100 Payout occurs after 60 days (subject to conditions). Refer A Friend Terms & Conditions October 31, 2014

Transfer Fee Deals

Company Brief Description Maximum Transfer Fee Coverage Amount Minimum Deposit Amount for Transfer Fee Eligibility Details Link Deadline
Scotia iTrade Tranfer $15,000 or more and Scotia iTrade may cover up to $150 of the transfer fee. $150 $15,000 $500 Cash Back or 500 Free Trade promo June 29, 2014
Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees $135 $15,000 Transfer Fee Rebate Details none
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. $150 $25,000 Transfer Fee Promo none
Virtual Brokers will cover transfer fees from your transferring institution to a maximum of $150 per account. This offer is only applicable to accounts opened with at least $25,000 in equity before June 30, 2014 $150 $25,000 Transfer Fee Promo June 30, 2014
Transfer $25,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees $135 $25,000 Transfer Fee Rebate none
Qtrade Investor Qtrade Investor will reimburse your transfer fee up to $125 when transferring a balance of $25,000 or more. For reimbursement, please mail or fax a copy of your statement from the transferring institution that shows the transfer charge to Qtrade Investor at 604.484.2627 and indicate your Qtrade Investor account number. $125 $25,000 Transfer Fee Promo none
Disnat Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1 800 268-8471 and mention promo code Disnat300. See details link for more info. $150 $50,000 Disnat $300 Commission Credit Promo August 29, 2014
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Discount Brokerage Weekly Roundup – April 25, 2014

When taking a position in a trend, timing is everything – just don’t tell the folks sporting a playoff beard about ‘peak beard’ though. As we wind through earnings season, it looks like more than a few traders may be trimming positions as well as beards as markets round out the week slightly in the red.

Unlike markets, this past week showed that several discount brokerages appear to be very much in the green as retail investors appear to continue the march back into the stock markets. This week also showed how a pair of Canadian online brokerages aren’t afraid to tackle the idea of commitment. The first of the pair took a look at a financial plunge many Canadians take with weddings. The second discount brokerage looked at a big commitment of another kind as they launched their new career oriented social media channel. Finally, we round out with a pair of interesting forum posts and some very bad investing advice from a new Nike commercial.

Guess Who’s Back?

From time to time we look to the activity of US investors to serve as a proxy for what might be happening with Canadian investors also. The most recent earnings figures from several of the major publicly traded US discount brokerages that came out this past week painted a relatively positive picture with strong results being posted across the board at TD Ameritrade, Schwab and E*TRADE.

Having Your Cake and Paying For it Too

A recent study sponsored by BMO InvestorLine also caught our eye this past week as it took a look at the financial plunge associated with taking the big plunge. In their news release, BMO InvestorLine reported that, on average, Canadians fork over $15,000 for a wedding, with those between the age of 18 and 44 reporting an average spend of $18,150. Fascinating as the study was, we’re not sure if many Canadians are as committed to their discount brokerages as they are to their spouses.

#WorkHardForTheMoney

In an interesting move Questrade took its talent scouting social this past week by launching their own career-focused Twitter handle @QuestradeCareer. While there may be some relation to the health of brokerages in the US, the decision to be hiring is a signal that brokerages may be doing ‘ok’ on this side of the border. Over the past several months, there have been a number of positions advertised at several discount brokerages to attract and retain talent, which is evidence of yet another area in which Canadian discount brokerages may be competing with one another.

From the Forums

In addition to being a somewhat quiet week around the discount brokerage space, the investor forums also showed a bit of a dip in terms of chatter about brokerages and markets. Nonetheless, the following two discussions were shareworthy.

ETFs vs Stocks

In this post from the Financial Wisdom Forum, an interesting discussion about the pros and cons of individual stock ownership vs. using ETFs. This thread was particularly noteworthy because it highlighted that there’s a case to be made for each and which of the two is “ideal” really depends on an individual’s situation and goals.

A Penny Stock Saved

This thread from RedFlagDeals’ forum started out as a story that one user shared about their experience trading penny stocks with TD Direct Investing. What ensued from that, however, was an interesting discussion between community members on trading in penny stocks (for better or worse) at several different Canadian online brokerages.

That’s a wrap for this quick version of the roundup. Of course as we point out from time to time, sports and competition can be a great learning space for investing do’s and don’ts. Every now and then, however, there’s a big neon sign that flashes ‘don’t do it’. One of those messages comes courtesy of a really entertaining Nike soccer ad that encourages individuals to #riskeverything – to which we have to #HumblyDisagree. Hope you’re weekend is a ball!

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Discount Brokerage Weekly Roundup – April 18, 2014

With the shortened trading week this week, it looks like markets got a chance to end the week on a high note. Now that spring is in full bloom (sorry Albertans) there will most certainly be tulips – which serve as an appropriate reminder about how crazy bubbles can form and burst.

As much as price is driven by supply and demand, the forces of competition are interesting to watch unfold in the discount brokerage market where, yet again, a commission drop was announced by a major bank-owned brokerage except this time with a twist. In addition to competition in price, there also appears to be movement in the investor education space – something that may be the next battleground amongst Canadian discount brokerages. Of course, with the competition comes complexity. Thankfully, an exciting announcement from here at SparxTrading will hopefully make things easier for DIY investors to do their research as the competition amongst brokerages continues to heat up.

Scotia iTrade Commission Pricing Drop

This past week Scotia iTrade jumped into the price drop ring but with a twist. Instead of keeping pace with the other bank-owned brokerages at the standard commission pricing level, Scotia iTrade announced that they’re going to go after the highly active (and highly valuable) trader segment and lower their best commission level from $6.99 down to $4.99 flat for clients that make 150 or more trades per quarter.

While in dollar terms, the offer may not seem like a lot, for highly active traders, the savings are substantial enough to probably get their attention. The savings for traders that make 150 or more trades per quarter translate into at least $1200 per year.

One of the reasons why this deal ups the ante with both bank-owned brokerages and independent brokerages is because traders at that level of activity also qualify for free access to premium level of Scotia iTrade’s FlightDesk platform. This platform is a fairly robust trading tool so other brokerages that cater to the highly active segment will have their work cut out for them to match the total value of the offering.

The ‘cherry-on-the-sundae’ however is that Scotia iTrade is also pairing the new pricing drop with a deal. They’re offering up either cash back or free trades for new and existing clients that range from $50 to $500 or 100 free trades to 500 free trades depending on the deposit size. To learn more about the deal, check out our discount brokerage deals section.

Be on the look-out for an in-depth look a couple of follow up pieces we’re putting together on the commission price drop and the active trader segment.


We All Need Some Education

In a regular scan of the Canadian discount brokerage landscape, we picked up something interesting on a pair of different webpages.

On Credential Direct’s home page we spotted a large banner pointing to educational resources being offered to clients. While it just speculative at this point, it appears that after the session with Dan Bortolotti, Credential Direct may be moving to offer more education as part of its service offering.

CIBC Investor’s Edge has also picked up in activity by offering a couple of webinars this year, with the most recent one being a webinar on using some of Morningstar’s research features.

Although these moves are modest by comparison, investor education is definitely on the minds on several brokerages and even recent articles seem to suggest that self-directed investors can expect more of it to come.

Better Discount Brokerage Reviews Coming

For many self-directed investors, choosing or comparing online brokerages is no easy feat. In fact, this past week there two articles (this one on Morningstar by Gail Bebe, and this one on Globe Investor (paid) by Rob Carrick) that were published to try and add some clarity to the process. Thankfully, however, the process of researching and choosing an online trading account is about to get a little easier.

As announced in our post earlier this week, we’re getting set to roll out our new, redesigned brokerage profiles. The new profiles will make the research process much more efficient by including information that may self-directed investors are interested in learning about. We’re rolling out a beta version to a small group of industry participants before rolling it out in beta format at the end of this month. Check out the following post for more details.

From the Forums

Biting the Hand that (Data) Feeds You

The conversation on HFTs is still alive and well. In the following post on Canadian Money Forum, there was an interesting question posted on whether community members tended towards market orders or limit orders.

When the Dust Settles

Getting an order filled in stages can be stressful (and sometimes expensive) scenario that traders find themselves in. In the following post from the RedFlagDeals forum, there was an interesting thread that highlights the importance of understanding how particular brokerages treat partial fills for orders and why knowing your order types matters.

That does it for this week’s roundup. Hopefully everyone will have a chance to stop and smell the flowers this weekend – which is a great reminder going into Earth Day next week to take care of the green outside of your portfolios as well as inside.

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New Online Brokerage Reviews Coming Soon

New Online Brokerage ReviewJust in time for Easter, SparxTrading.com is pleased to announce the roll-out of some very egg-citing features we’ve been working on. While we have been hinting about some improvements for some time, we’re glad to announce that they’re just about ready to be unveiled.

This year will have several big features launched, but one of the first big announcements has to do with a core feature of SparxTrading.com – our discount brokerage profiles. Specifically, we’re creating a new and improved user-centred platform for Canadian self-directed investors to learn about Canadian online brokerages.

Early beta access will be granted to industry members shortly with wider beta access available by the beginning of May.

This post explains why we decided to upgrade as well as what the upgrades will entail.

Starting at the Beginning

Our choice to start by looking at Canadian online brokerages and making the process of choosing a brokerage simpler, reflects the importance that we place on getting started on the right foot with self-directed investing.

Understanding how online brokerages work, what the processes and costs of trading are and staying on top of educational opportunities are things that we believe self-directed investors should be able to find out about easily, reliably and inexpensively. And, while choosing which brokerage to use seems like a simple enough task, it can actually end up impacting every trade a self-directed investor makes.

Our first version of online brokerage comparisons and profiles enabled visitors to access essential product and pricing details for the most popular kinds of trading that many Canadians engage in. As we have grown in popularity and learned what users were looking for, we saw the need to make things even easier and clearer for our visitors.

Building by Listening

Most of what we have implemented on SparxTrading.com has been informed by data and user feedback and what our data has been telling us is that there is an opportunity to offer a greater user experience.

For that reason, our improved brokerage profile pages are built around clearly connecting visitors with product knowledge, providing awareness of different promotions and/or current events as well as data from popular reviews all on one page.  With our new online brokerage profiles, users can expect an improvement in the way in which they learn about, share their experiences with and connect to Canadian online brokerages.

New online brokerage reviews

A Platform to Learn

Constantly staying on top of the Canadian discount brokerage marketplace is hard work. The highly competitive landscape means information about pricing, products and promotions is always changing. In order to make better-informed decisions about choosing an online brokerage, however, it is critical to be able to access timely and accurate information on the choices that are out there.

Our new online brokerage reviews offer Canadian consumers convenient and comprehensive information about a discount brokerage that was previously scattered across many different websites. When combined with our online brokerage comparisons section, consumers have a full view of what is currently being offered by different brokerages and what price.

The redesigned profiles enable consumers to learn  about online brokerage pricing and products (including platforms), current promotions (if they’re available for that brokerage), educational events as well as read the results of reviews done on brokerages all on one page. In addition, for those interested in learning more about a particular brokerage’s recent activities, the related articles link enables users to connect to stories on SparxTrading.com that mention or feature the discount brokerage.

A Platform to Share

When it comes to discount brokerages, every investor may have slightly different needs and therefore have different experiences with their brokerage. We understand that many self-directed investors would like a channel to share those experiences, whether they be positive or negative, with prospective clients as well as with online brokerages.

Fortunately, SparxTrading.com is widely read by both consumers as well as by online brokerages, so feedback is viewed by both groups. The new profiles will provide an opportunity for users to post and read comments made by other users or would-be users of a particular brokerage – again conveniently located on the broker profile.

A Platform to Connect

Whether it’s to find out more information about a brokerage or to get in touch with them directly, we provide easy to find contact points about a brokerage. New on the profiles this year, users will notice two important changes.

First, we are providing links to a brokerage’s social media presence – if they have one. While it is not a widespread practice, some brokerages do have a presence on social media (such as a Twitter feed or LinkedIn page) and for those that do, we’ve provided users with a quick way to connect to those channels.

A second important change for this year is that hyperlinks to brokerage sites will now be active only if/when a brokerage enables those links. To help facilitate the transition we will be leaving the links up during the beta test phase. After that point, however, only those brokerages that subscribe to this feature will have it enabled.

We’d Love Your Feedback

Since we built SparxTrading.com for self-directed investors, we always value feedback on what features users enjoy, which features they’d like to see added and which one’s they’re not so crazy about. During this beta testing phase we’ll be ironing out some of the bugs and so if you happen to notice a feature that isn’t working quite right, drop us a note with the details and we’ll look into it.

Turning an Exciting Corner

The exciting changes we’re rolling out this year mean that self-directed investors will be able to access information about Canadian discount brokerages in a way that they haven’t been easily able to do before. Of course the new online brokerage profiles are just the start of some exciting improvements we have planned.

In addition to the content improvements, we’ve been working harder to make our site much more mobile friendly and will be implementing some further design improvements to ensure visitors can do their discount brokerage research effectively on smartphones, tablets and desktops.

Stay tuned as we will be enabling beta access for a select group of users first and then widening access to all users. If you are with a discount brokerage and would like early access to the new profiles, please contact us directly. Note, only users replying from official organization emails will be allowed to participate for early release.

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Discount Brokerage Weekly Roundup – April 11th 2014

Between a few days of markets selling off and glitch named ‘heartbleed’ that is turning the internet upside down, it has been a tough week for anyone sitting behind a screen. For those with a view of the outdoors, however, it has probably been even tougher as the nice weather has finally started to show up in Montreal and Toronto (save the bragging Vancouver). The online brokerages may have to wait to get outside, however, as many of them were very busy this past week dropping prices, introducing products and navigating the ‘busy season’ for investors.

In this week’s roundup we look at an interesting trend highlighted by one of Canada’s largest discount brokerages. Next we look at another cost reducing product for investors, this time in the mutual fund space. A pair of updates to the deals section takes us to the halfway point. For TFSA holders, we found a great video offering tips for those trading US stocks with dividends. Finally we round out with some interesting tweets that we spotted as well as some informative forum threads.

Thoughtful Thirties

There’s something about turning 30 that makes people, and discount brokerages, a little more reflective. This past week, as part of their 30th anniversary, TD Direct Investing reflected on how the profile of the ‘typical’ investor has changed since the launch of their discount brokerage service in 1984. As part of their news release, TD Direct Investing highlighted that online investors are more diverse with younger investors and women investors forming a greater percentage of the investing population. The timing of this announcement was interesting as there were two separate articles that also highlighted the growing interest and perhaps the advantage that younger investors have in the online trading space.

Mutually Assured Discount

BMO InvestorLine recently announced the roll out of a new group of 33 discounted mutual funds, known as Series D, to online investors. Also in the announcement was the news that management fees were being lowered on the Series F products. The move by BMO InvestorLine into the low-cost mutual fund arena appears to be in line with both RBC Direct Investing and TD Direct Investing in this space.

Discount Brokerages Dealing Back In

A pair of moves in the discount brokerage promotions section over the past week signaled that competition for clients remains high.

Starting with Questrade, they have taken a seat back at the $100,000 table by introducing a cash back offer of $250.  Their iPad mini offer (or cash back) offer for deposits at this level recently expired however this latest move looks like they’re interested in buying back in.

BMO InvestorLine also checked on their $300 + 300 trade offer by further extending the deadline for this deal from April 9th to April 30th.

Little Birdies

Birds chirping is a great sign of spring.  Online however, tweets from investors across the Twitterverse can be a little less delightful. This past week there were a couple of interesting moments we spotted. First, as Questrade found out, even though the ice on the sidewalks is gone, there’s still room for tax slips to cause problems. Of course, with the warmer weather also comes a bit of heat – which is what one twitter user sent Scotia iTrade’s way when asking about the ability to route orders to the new ‘HFT – free’ exchange IEX.

No Party in the TFSA

While Miley Cyrus may enjoy rocking out in the USA, having US dividend paying stocks in a TFSA is a bit of a portfolio wrecking ball. The following video from Rob Carrick and the Investor Education Fund provides a quick overview on how to navigate the tricky waters of withholding taxes and registered accounts.

From the Forums

Bucking a Fee

In the following post from RedFlagDeals, community members were alerted to an interesting observation from an Interactive Brokers Canada client – namely that minimum monthly fees of $10 appear to be waived for clients with assets over $100,000.

D is for…

The announcement by BMO InvestorLine of a low cost mutual fund series that could rival either TD or RBC was certainly enough to get the discussion going on the forums. Interestingly while the announcement caught the attention of forum members, so too did the way in which the roll-out took place.

That does it for this week’s roundup. For those in the west – enjoy the summer, and for those in the east, brace yourselves for a potential dusting. Yes, April is still full of surprises all around. For those trying to make sense of all the heartbleed hype, here is a comical explanation: