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Discount Brokerage Weekly Roundup – October 7, 2019

You have to hand it to October. For whatever reason, this is the month of the calendar year where there happens to be more volatility than usual in stock markets. It even featured prominently in the Back to Future franchise as the date in which travelling through time would be achieved. Although time travel in a DeLorean may not be here, it seems like for Canadian DIY investors, the future of online trading is.

In this week’s Roundup, the commission rate carnage in the US takes centre stage. With all major online brokerages in the US dropping trading commission rates to zero, it was an historic time to be witnessing this seismic shift in this industry. Speaking of history, our follow up story is about a Canadian bank-owned brokerage who marked their 30-year anniversary as an online broker with a timely video on how much has changed. Of course, staying on top of the comments on social media and in the forums is standard fare, and these close off this edition of the Roundup.

US Online Brokerage Commissions Rocked

There are big deals, and then there are the kinds of weeks like the one the online brokerage industry in the US had. In what could genuinely be characterized as the most explosive (or implosive) week in online brokerage history, investors, media, and online brokerages alike all watched in jaw-dropping awe as commission prices for trading online collapsed to zero. Everywhere.

Within one week of the already low-cost online brokerage Interactive Brokers announcing that they would introduce zero-commission trading as part of IBKR Lite, the entire suite of online brokerage players in the US followed. Starting on October 1st with Charles Schwab, then TD Ameritrade, and finally E*TRADE on October 2nd, billions of dollars in commission revenues were vapourized, along with market caps for the publicly traded US online brokers.

With the moves catching many in the investment world (surprisingly) by surprise, stock prices for the US online brokerages were hit hard. Charles Schwab dropped by 9%, TD Ameritrade was decimated to the tune of 25%, and E*TRADE fell by 16%. The blow back even hit Canadian bank TD for a drop of 2%, which owns 42% of TD Ameritrade.

There is certainly lots to unpack, and likely still many more stories to emerge from what just happened. One thing that does stand out, however, is just how fast the industry as a whole followed the lead of Interactive Brokers.

As we mentioned in last week’s Roundup, the “Z Day” playbook had likely already been written, with many online brokerages in the US aware of what could or would need to happen if one of the major competitors took commission rates to zero. For that reason, although it was painful to do so, the industry was prepared to respond quickly in the event the nuclear option was triggered.

As part of the fallout, the question many Canadian investors are asking (if not outright demanding an answer to) is when online brokerages in Canada will move to full zero-commission trading.

When the online brokerages in the US finally hit the big red button, Schwab was offering standard commissions at $4.95 and both TD Ameritrade and E*TRADE were at $6.95 (all dollar amounts in USD).

For an apples to apples comparison, the “standard” commission rates for Canadian online brokerages range from $4.88 at HSBC InvestDirect to $9.99 (at Scotia iTRADE and TD Direct Investing). Other online brokerages offer variable pricing of $0.01/share with minimums of $1 (Interactive Brokers), $1.99 (Virtual Brokers), and Questrade ($4.95) so depending on the order size, it may be cheaper to execute certain trades there than by paying a fixed fee. And, as we reported last week in the Roundup, National Bank Direct Brokerage will soon be launching their active trader pricing at $0.95. Flat fee pricing for active traders at Virtual Brokers is $3.99, and $4.99 at Scotia iTRADE.

The key takeaway is that the point of no return has likely already been passed for Canadian online brokerages’ commission pricing. For some quick context, Schwab’s $4.95 USD converts roughly into $6.59 CAD.

So, it seems that Canadian online brokerages are going to be counting on the “inertia” effect of Canadian DIY investors as long as they can, hoping that investors don’t want to go through the “hassle” of switching online brokerages if the perceived benefit is not really worth it.

It is worth pointing out that the majority of the word “meh” is comprised of “eh” and that might be appropriate to characterize what the response would be here if Canadian online brokerages took down their pricing to the near zero level. As such, it is likely that Canadian online brokers have much more time than their US counterparts to bring commission rates down. And that time buys flexibility.

One of the important differences between the Canadian and US online brokerage marketplaces is that the level of competition is nowhere nearly as intense. So, while the impact of publicly traded online brokerages taking their commission rates to zero makes headline news and moves markets in the US, there are no publicly traded online brokerages here in Canada to make the same kind of splash.

If zero is not the right number, then what is? Would it really be worth it for passive investors to switch online brokerages if the commissions they paid per trade were $3 or $2 or just $1?

For example, it might not be inconceivable that a Canadian online brokerage attempts to try the gym membership strategy of charging a monthly fee whereby traders can make as many trades as they want (subject to some very well thought out terms and conditions).

Alternatively, Canadian online brokerages could take their rates down to a “toonie” or a “loonie,” and the rates could seem inconsequential. A round trip using a cash fare on the TTC (Toronto’s transit system) costs $6.50 (as of the writing of this post) so a round trip for a stock trade that came in at less than that (without the risk of similar delays hopefully!) would be easy marketing fodder.

Perhaps the biggest ace up the sleeves of bank-owned online brokerages in Canada would be the bundling of banking relationships to achieve the best commission rates. National Bank Direct Brokerage’s latest pricing move is a perfect example of this approach where clients of National Bank get a break on commission pricing at NBDB. A much larger online brokerage competitor could, however, afford to take pricing even lower than the $6.95 watermark. For the non-bank-owned (or non-credit union-owned) brokerages, this latest pricing cut is a bellwether to move faster to cut rates and figure out other value drivers. Dragging their heels is not an option any more.

There will undoubtedly be lots to continue to watch unfold as the US industry tries to adjust to a new commission rate environment while still trying to remain profitable. One of the main forecasts for what will happen next is that industry consolidation will take place.

Sustainability in the online brokerage space lies in scale, which for now will be achieved through acquisition, so it won’t be surprising to see E*TRADE surface again an as acquisition story. Potentially, however, so could Robinhood. It has been structuring itself for an IPO and has been operating as a zero-commission broker from day one, so it not only has the infrastructure and critical mass of key client segment baked in, but it also has founders and their backers looking for a liquidity event. Add to that the terrible climate for tech IPOs in the US at the moment, and it seems like paying a premium for a Robinhood now would likely leapfrog an acquisition of E*TRADE. Like other brokerages, E*TRADE’s forecasts are going to be revised downwards, which means they’re also likely to be acquired at somewhat of a discount if they do get acquired at all.

For Canadian online brokerages, it is likely that the battle for DIY investors will further its split into either passive investors or active ones. With lower commission fees will likely come more trading, and more active traders need better tools – like trading platforms, and data, to time their entries and exits. With zero commissions, frequent trading is likely to see a resurgence, so those novice “day traders” on the sidelines will undoubtedly be enticed to step back in.

On balance, it seems that online brokerages who can offer a better trading experience are going to likely earn higher praise than those who simply offer lower pricing. Any broker who offers both a great trading platform and lower price for commission (*ahem Interactive Brokers*) will be a natural contender for Canadian DIY investors going forward. Throw in the convenience of managing banking, credit cards, line of credit or a mortgage, and you’ve got a trifecta for DIY investors.

The only question now is how long Canadian DIY investors will have to wait before someone claims the mantle of being the first to offer all three in this brave new commission-free world.

RBC Direct Investing Celebrates 30 Years as an Online Brokerage in Canada

The universe can be somewhat poetic in its timing. Amidst the backdrop of all of the activity in the online brokerage space in the US, this past week RBC Direct Investing officially celebrated the incredible milestone of 30 years as an online brokerage for Canadians.

To mark the occasion, the team from RBC Direct Investing opened the market at the Toronto Stock Exchange and produced a video commemorating the journey from 1989 to 2019.

It will undoubtedly be an exciting year for all the online brokerages, but in particular for bank-owned online brokerages like RBC Direct Investing for the remainder of 2019 and 2020.

No stranger to jumping ahead of their bank-owned brokerage peers in lowering commission prices, RBC Direct Investing was the first of the big bank-owned online brokerages to lower their commission rates down to $9.95 a trade in 2014. Like their peers, it’s clearly a question of when, rather than if, commission prices will drop again and by how much.

We’re keen to see whether RBC Direct Investing will once again set the pricing pace among the bigger brokerages and especially given the spotlight being shone on zero-commission rates in the US (and further afield in Europe and Australia). Given the volatility in the space right now, we’re curious where the next 30 (days) takes Canadian DIY investors.

Discount Brokerage Tweets of the Week

From the Forums

Unluck-eh

While applying for a permanent residency, a Redditor who’s new to Canada is having trouble opening a TFSA and has asked the DIY investor community for their advice. Read the full discussion here.

Uncomfortable Questions

A Redditor with a managed portfolio is curious about index funds but worries that the inquiry will offend their financial advisor. DIY investors discuss the situation and the potential profit outlook here.

Into the Close

Staying on the throwback to the 80s, it was 30 years ago in 1989 that the video game Zero Wing was launched, which eventually gave rise to the meme “All your base are belong to us.” Video games, like the online brokerage industry, have changed dramatically since then. What the events of the past week have shown, however, is that the future can show up faster than expected and that those clamouring for commission-free trading (at least in the US) have now received what they wished for. While we now chuckle at how silly the games 30 years ago look compared to today’s, it is also remarkable to think that one day it will be considered equally silly that online brokerages were able to charge as much as they were for trades for so long.

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Discount Brokerage Weekly Roundup – August 26, 2019

It seems like more and more discussion is taking place around the “R” word. Of course, with stranger things taking place around the world with respect to interest rates, trade wars, and conflicting accounts from economic indicators, it’s tough to make heads or tails of what’s going on. Despite the pervasive and heightened uncertainty, one thing is clear: there’s a lot of forecasting taking place about what may happen next in the stock markets.

In this edition of the roundup, we pile onto the prognostication bandwagon to forecast what online brokerages and DIY investors can expect heading into the last few months of the year. From what online brokerages have already telegraphed to signals of interesting developments, an intriguing picture is forming of the new landscape for online brokerages. As always, we’ve got a healthy serving of DIY investor chatter from Twitter and the investor forums to close things out.

Interactive Brokers Big Bet Gets Bigger

As far back as April of 2019, Interactive Brokers founder and outgoing CEO, Thomas Peterffy, signalled that Interactive Brokers would officially launch something “big” to catalyze growth to their business. That big bet, as it turned out, was the launch of a simulated sports betting platform (launched in July) designed to attract individuals who were a cut above the traditional gambler. Think Moneyball meets Wall Street.

With September now just a few weeks away, the kickoff to the new season of the NFL will also usher in a tsunami of football chatter around trading desks and water coolers across North America. As it happens, the NFL is slated to be added to the lineup of games that users of the Interactive Brokers sports betting simulator can bet on.

Fantasy football (indeed fantasy sports in general) is a wildly popular endeavour. So, it stands to reason that with the influx of interest in the new season of the NFL combined with a platform that offers up the stats and quant geeks of the football world a chance to flex their bulging bell curves, Interactive Brokers may find its pool of potential new clients after all.

Another big catalyst for online brokerages like Interactive Brokers is the market volatility itself.

When markets become uncertain, that’s typically when efficiency in pricing breaks down and when active traders step back into the mix to find compelling trades. So, despite volatility being generally bad news for many investors, for active traders, the volatility is a sign of opportunity.

Combined with lower interest rates, the ability to access margin means that firms like Interactive Brokers could stand to benefit from increased trading activity (and therefore commission revenue). That said, the last time the markets were signalling an increase in volatility, Interactive Brokers pre-emptively raised margin requirements to protect against the sudden swing in prices, a deft move that saved them from considerable margin loan losses while their peer firms unfortunately did not fare as well.

As September nears, we’ll be keeping a close eye on what Interactive Brokers (and other online brokers) will be doing with margin requirements as that may once again prove a definitive canary-in-the-coal-mine.

Stimulus in the Deals & Promotions Section

With the “R” word now making the rounds in major news and business media (as well as the content of several large online brokerages), sentiment among DIY investors towards entering into the markets is undoubtedly going to turn negative.

As it just so happens, September is historically when investing activity picks up again and for many financial services firms (especially online brokerages), this represents the second-last month of the fiscal year. Translation: it’s a great time to boost performance stats for the fiscal year by landing more client accounts.

Financial performance aside, savvy online brokerages understand that in today’s fiercely competitive market for DIY investor assets, it will be important to stand out, especially during the market storm.

One quick way to incentivize investors to pay attention is with a good deal. The seasoned investors will undoubtedly be out looking for compelling deals in the stock market and will also recognize a good offer from an online brokerage if one were to surface. Ironically, central banks won’t be the only ones contemplating how to boost market performance with rate cuts.

Pricing discounts are just one option, however. In the current market climate, one way to soothe the angst of investor uncertainty is with access to good information and market coverage. So, while cash back promotions or commission-free trades are always fan favourites, the ability to stay informed about what’s happening in markets in either real-time or with in-depth coverage would also be value added.

This past week, RBC Direct Investing tackled the thorny subject of trade protectionism in its “Inspired Investor” publication, and TD’s MoneyTalk tried to unpack the possibility of a recession in its most recent episode. Most Canadian online brokerages, however, have been mum on the subject. For those online brokerages who have invested in strong content production programs, now is the time when those investments pay off not only as news sources for their own clients, but also as a mechanism to stand apart from other brokerages (or other content providers) who can’t offer the same degree of insight into market direction.

More Price Disruption Coming

Of course while incentives and promotions are one quick way to get on investors’ radar, the so-called “nuclear option” of getting noticed is to drop commission fees down to zero.

So far, Wealthsimple Trade is the only Canadian online brokerage to offer zero commissions on all trades, with other providers such as Questrade, Virtual Brokers, and National Bank Direct Brokerage offering some kind of commission-free trading on ETFs.

One interesting dark horse that could still shake things up for online brokerages in Canada is Canaccord, whose 2018 acquisition of Jitneytrade could enable them to pursue a maneuver akin to Wealthsimple’s acquisition of the brokerage Canadian ShareOwner Investments Inc., which then enabled Wealthsimple Trade to offer online brokerage services to DIY investors.

In addition to price, there’s also going to have to be a step change in how incumbent Canadian online brokerages connect with clients (and potential clients).

What Wealthsimple’s latest advertising stunt of the tiny stadium in downtown Toronto shows, is that they’re also capable of pushing the envelope for innovation in messaging for wealth management services providers. At the heart of it though is the “perceived value” of what a commission charge gets you. Many large Canadian online brokerages have publicly been called out for struggles with technology stability or scalable customer service access, so the notion that “bigger is better” doesn’t necessarily match consumers comments and reviews online.

The takeaway is that as competition continues to grow for investor assets, so does the likelihood that there will be another major commission pricing announcement from an existing provider. For new entrants into the online brokerage space, unless there’s a quantum leap in trading platform experience, going to zero-commission or using ultra-low commission pricing is likely the path forward.

Regardless of the stock market’s immediate direction and sentiment, Canada’s online brokerages have had to navigate choppy waters before. What is different this time, however, is that there is a strong likelihood that there is a recession on the horizon and considerably more competition to boot. Heading into busier times in the weeks ahead, the advice for Canadian online brokerages is simple: prepare accordingly.

Discount Brokerage Tweets of the Week

From the Forums

Pure and (Wealth)simple

An inexperienced investor collected opinions about Wealthsimple and found out what fellow Redditors like, what types of investments they recommend through this brokerage, and how they use their Wealthsimple accounts. Read the discussion here.

Asset Tripping

Freshly motivated to maximize his returns and concerned about missed opportunities, a Redditor who passively accumulated savings into a TFSA is looking for advice on a more assertive investment strategy.

Into the Close

Savvy investors know that there’s always a bull market somewhere. With headlines the world over fixated on the trade war and uncertainty, sentiment is clearly shifting negative, but with gold perking up and a range of vehicles available to capitalize on volatility, it seems that aside from capital to wade into this storm, it’s going to take the gumption to keep going.

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Discount Brokerage Weekly Roundup – April 15, 2019

In case you were wondering why Bran might be trending on Twitter, it’s not because the world suddenly discovered fiber was going to be bigger than avocado toast. No, it was because fans around the world couldn’t be content keeping their excitement to themselves about the kickoff to the final season of Game of Thrones. Even in the midst of all of the ‘Winter is Coming’ memes, the big picture for online brokerages here is that audiences get excited about great content/products/performances – something that is particularly important when brokerages are fighting their own battles for attention and engagement from DIY investor audiences.

While there are no dragons in this edition of the roundup, we do cover a major competition for DIY investors to take home some serious coin and for one online brokerage to get some important marketing wins. From there we peer over the fence to see what US online brokerages have been working on and how they’re getting creative to provide DIY investors what they want when it comes to trading experiences. As usual, we’ll also serve the staple Twitter chatter and forum discussions from DIY investors.

Let the Games Begin

While vying for control of Kings Landing might’ve been the biggest competition to make headlines this week, a slightly distant second was the launch of the annual “Biggest Winner” competition from Horizons ETFs.

Sponsored once again by National Bank Direct Brokerage, this competition, which kicks off on May 6th, is for DIY investors of all stripes who want to try their hand at growing a portfolio as much as possible across the challenge time frame of six weeks. The catch is that contestants are restricted to using Canadian ETFs listed on the TSX rather than picking individual securities.

Prizes for this contest consist of six weekly cash prizes of $500 and a grand prize of $7,500 for the best performance across the duration of the competition, followed by the runner up prize of $2,500.

As far as trading competitions go for Canadian DIY investors, this is by far the most regular and offers the best prize value to be won. In terms of exposure, in the incredibly competitive ETF and online brokerage markets here in Canada, this competition is a tactical way in which Horizons and National Bank Direct Brokerage can be on the radar of lots of investors.

Interestingly, during the registration portion of the contest, the form includes questions about which online brokerage (if any) individuals use. Conspicuously absent on the list of online brokerages are Desjardins Online Brokerage, Interactive Brokers, Virtual Brokers, HSBC InvestDirect, WealthSimple and JitneyTrade, signalling that there are a handful of brokerages of particular interest to NBDB and others that likely aren’t.

While brokerages offer the occasional contest, it is remarkably rare. In a world where getting investors to pay attention, let alone offer up information (such as an email address), contests often draw the curious in to participate. For NBDB, this contest not only gives them access to DIY investors from competitor firms, it also offers them a unique opportunity to market their commission-free ETF program. Incidentally, the contest does charge virtual commissions on trades executed so there is some semblance to real life in which commissions can bite into profitability of trading.

Moving in Concert

This weekend, the biggest names in music and their cadre of fans travelled to Coachella. This massive music festival, just around the bend from Palm Springs, is forecasted to bring in almost 250 thousand revelers across two weekends, and helps to put into perspective the scale at which the US market operates.

For the US online brokerages, the power of scale is something they continuously look to leverage with their feature releases. This past week and earlier this month, there were some interesting moves south of the border that once again highlighted the direction that DIY investing (and more broadly online investing/wealth management) is trending towards.

One of the biggest names in the US online brokerage space, TD Ameritrade, for example, announced that they are expanding 24-hr trading capabilities in certain securities. Last year, TD Ameritrade launched their foray into 24-hour trading of select ETFs and changed the way in which investors could access after market trading. It probably didn’t make as big of a splash at the time as cryptocurrency was all the rage (and already tradeable 24/7).

But in a market place like the online brokerage space that is so ultra-competitive, the small improvements or boosts to their bottom line or client satisfaction are the types of things that ultimately help to maintain their market position.

Being able to trade 24 hours a day is something that appeals to only a certain niche segment of investors but the decision to expand a selection of securities indicates at least enough interest in the program to warrant further investment. Buried at the end of an article on Benzinga announcing the latest move by TD Ameritrade are a few key lines that highlight the potential motivation behind catering to this niche segment:

“According to the retail brokerage, 70 percent of clients interact with the firm’s research and education resources outside of regular trading hours. They also found that clients who trade during the 24/5 session are 10 times more active and have 3-4 times more assets than typical retail clients.”

Whether Canadian online brokerages ultimately decide to jump into offering this kind of innovation is a function of a number of economic and regulatory realities. The point, however, is that there are examples of product lines that can be a win-win for investors looking to access certain trade opportunities and brokerages who are looking to boost earnings and gain traction with active traders.

Of course, one of the drivers for the move by TD Ameritrade was the need for investors to be able to react to news. And late last month, US online brokerage Robinhood announced a rather intriguing acquisition of a market news provider MarketSnacks.

Interestingly, providing access to news – especially financial news and market information – goes hand in hand with how investors formulate trading decisions and evaluate trading opportunities. Whether it is a good idea to go/stay long Boeing (or short it), whether yield curve inversion portends a recession or there’s still time in this bull market to run higher, these kinds of event-driven trading or investing decisions also appeal to a more engaged investor base. The challenge, however, is finding a format that resonates with audiences. Of course, traditional business news channels and market reporting are familiar but in 2019, they’re struggling to win a battle for attention against robots/AI who can report the ‘stats’ of the news in a fairly formulaic fashion.

So, enter a format like the daily digestible news story and podcasts provided by MarketSnacks or even the full day market programming provided by Tasty Trade and the takeaway is simple: focus on the content being engaging and accessible and (funny thing) an audience will gravitate towards that content. As a result, MarketSnacks got acquired by an online brokerage looking to feed clients more market coverage and Tasty Trade’s founder Tom Sosnoff has captured the attention and admiration of a loyal audience base.

Whether it’s opening up securities to being traded after hours – at any hour – or providing engaging content to DIY investors about market action in a format that fits their increasingly fragmented digital lifestyle, US online brokerages are providing yet another example of competition fueling better user experience for investors. In the case of Ameritrade, they’re getting creative about how to grow revenues based on the fascinating insight about when their users actually access the system – the point here though is that they didn’t have to lower commission prices to do it. For Robinhood, it’s especially interesting because the focal point isn’t about lowering commission prices (they’re already at zero) but rather making a tactical choice to provide value to people who are active consumers of market news – something that will invariably generate more trading activity the more engaged people are.

Like planning a ridiculously over the top music festival in the middle of the desert, the fact is that people show up, endure and even look forward to the journey for the content and the experience. If there’s anything that Canadian online brokerages can take away from these developments south of the border, it’s hopefully to start thinking about getting much more creative with how they reach online investors.

Discount Brokerage Tweets of the Week

From the Forums

Ahead of the Learning Curve

A newcomer to the DIY investing world has questions about how long it might take to build their knowledge base. See what advice other Redditors provided here.

Golden Years

One forum user wants to know if changes to their portfolio are necessary as they get closer to retirement. Discover what fellow forum users had to say in this Canadian Money Forum thread.

Into the Close

So much for investors to be on the look out for in the week coming up. In addition to actual Easter eggs, it’s earnings season again and that likely means people are bracing themselves for (even) more ups and downs. Whether that ending to Game of Thrones or general market volatility leaves your head spinning, the world can rest easy knowing that Idris Elba also spins (and will be doing so again at weekend 2 of Coachella!) and apparently so does Hodor (in real life!). Have a profitable week!

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Discount Brokerage Weekly Roundup – April 8, 2019

Even though spring has clearly arrived, there are still many folks anticipating the coming of winter. After years of anticipation, the finale of Game of Thrones is almost here, bringing an end to an amazing decade plus run. If it sounds eerily familiar to the reporting on the decade-long bull market run up – it just might be.

In this edition of the roundup, we take a look at the pullback in deals and promotions heading into April that may leave brokerages scrambling to ride the tech IPO wave set to wash over markets later this year. Also in the spotlight this roundup is the latest move by one online brokerage to shuffle the deck on their premium account offering – perhaps creating an unintended race for lucrative clients in the months ahead. As always, we’ve tapped into the investor forums and Twitter to see what online investors were curious about this past week.

Deals Update for April

Let’s face it, by now most Canadians have had their fill of winter. One of the downsides of the end of the winter stretch for DIY investors, however, is that discount brokerage deals activity tends to melt away much faster than the snow on a Vancouver sidewalk.

With the RSP contribution deadline in the rear-view mirror, the start of April saw a pullback in the number of offers and the number of online brokerages actively trying to recruit new clients or assets through the use of promotions.

Deal attrition in March resulted in the following online brokerages allowing their existing offers to expire:

The news at the beginning of the month wasn’t all negative, however. There were two important extensions from online brokerages popular with highly price sensitive online investors: CIBC Investor’s Edge and Questrade.

In terms of CIBC Investor’s Edge, their cash back offer has been extended through to the beginning of May. This positions their offer against only a small number of other active cash back offerings currently in the market. For CIBC Investor’s Edge, a less crowded deals space offers a double win: first, this means more spotlight on their brand and second, more spotlight on an offer that is particularly compelling to DIY investors – the cash back bonus.

For Questrade, their unique transfer fee coverage promotion has been extended through to the end of June. This means that they are actively challenging other brands and competitors by offering to pay for transfer fees imposed by those brokers on clients who wish to leave. It is worth restating that for investors with smaller-asset portfolios (under $15,000 – $25,000) who are looking for a different provider, this is the best exit plan currently available.

In most years the last big possible spike in investors seeking out new investment opportunities, including investment accounts, would be the income tax refund window, which would typically wrap up in May. That said, 2019 is a unique year for unicorn tech stories going to IPO. Names like Uber, Airbnb, Slack, and more are still scheduled to come to market, which means investors will be keen to access these investment opportunities and, as a result, will be kicking the tires on which online brokerage will be best for these IPOs. For that reason, even though there have been a few April showers when it comes to discount brokerage deals, it seems like this year there will likely be a few savvy brokerages bringing some flowers (or promotions) to win over DIY investors ahead of the big rush to step into the IPO wave.

Aim for the Stars

Earlier this month, BMO InvestorLine rolled out some important changes to their “5 star” program, a premium set of services that are offered to higher value clients. Prior to these changes, the 5 star program consisted of three tiers – Silver, Gold, and Platinum – which offered qualifying clients discounts on trading commissions (when first launched), preferred interest rates, reduced fees on non-trading transactions as well as real-time quotes, level 2 quotes, service perks and access to their top tier trading platform. Importantly, the threshold to qualify for the 5 star program started at $250,000 for the Silver tier. Clients with assets of $500,000 or more qualified for the Gold tier, and assets of $10M or more qualified for Platinum status.

Under the new structure, the 5 star program features three tiers – Gold, Platinum, and Diamond to replace the Silver, Gold, and Platinum. Qualifying for the first tier in the new structure requires $250,000 or more, which suggests that the previous Silver and Gold tiers have now been amalgamated into the Gold tier. The threshold for Platinum Star is $2M in assets or higher and Diamond Star is $5M or higher.

What has certainly gotten forum users chatting is the fact that under the new system, certain benefits are no longer available to Gold tier clients, such as access to BMO’s premium platform, Market Pro, which was replaced by a “lite” version. Also no longer available to Gold tier clients is streaming level 2 trading data, which, for active traders, will be a big adjustment.

Despite the turbulence encountered on the forums, it is an interesting move by BMO InvestorLine to redraw the lines on the premium account experience – especially lowering the threshold for Platinum and creating a new tier, Diamond.  On the one hand, it makes more premium experiences available for valuable clients more accessible, but on the other, it clearly creates a sore point for some other of their clients.

Other bank-owned brokerages have comparable programs in place for higher value clients so it will be interesting to see how they respond in kind. The table stakes are highest with this segment of client, and most premium programs have a minimum threshold that starts at $250,000 which creates an interesting opportunity for competing firms in some areas, and potential hurdles in others. Specifically, if the forum posts offer any indication of what clients are thinking, the segment between $250,000 and $2M might be more volatile than in previous years.  Quite possibly, competitors may take this signal to draw more attention to their typically hushed premium programs – especially if they’re prepared to offer streaming level 2 quotes.

Discount Brokerage Tweets of the Week

From the Forums

Getting Ahead of the Curve

A DIY investor on RedFlagDeals wants to know how to readjust their portfolio to weather a possible looming recession. See what advice other forum users provided here.

Feeling Robotic

One new online investor has questions about wading into investing and the differences between robo advisors. Check out this Reddit thread for other forum users’ opinions.

Into the Close

Talk about mixed signals. Even though ominous signals for markets loom in the distance, there’s all kinds of economic data and exciting stories to make 2019 another volatile adventure. While everyone is trying to figure out the market’s endgame, there are other endgames close at hand. Between the Avengers and Game of Thrones, there’s going to be no shortage of reasons to avoid April showers to get in some serious screen time.

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Discount Brokerage Deals & Promotions – April 2019

One of the hazards of posting the deals and promotions update on April 1st is that readers might feel like they’re going to get pranked – especially this year with so many offers expiring at the outset of the month.

Alas, while it is true that at the start of this month there are significantly fewer offers available than there were last month, there are more than few reasons to be optimistic about promotions for online investors.

One of the primary reasons to expect the promotional offers board will continue to fill up is that those firms left on the board are getting much more attention and exposure by virtue of being present. Bank-owned brokerages such as BMO InvestorLine and CIBC Investor’s Edge are still in the mix with cash back bonuses which means they’re going to be serious contenders for DIY investors looking for this kind of offer with a big-name bank.

As detailed in the most recent Weekly Roundup, there is also another reason banking on change is a good bet. The landscape for promotional offers is likely to get even more interesting in 2019 thanks to the official launch of Wealthsimple Trade. Their commission-free trading structure means that we expect existing Canadian brokerages to respond in kind with rather creative, headline generating offers.

For now, however, we’re content to ease into the first full month of spring with a solid selection of deals and the prospect that the weeks ahead are bound to be filled with more than few surprises.

Expired Deals

Unlike a typical month, the passing of the RRSP contribution deadline at the beginning of March means that there is a high degree of turnover in the promotions section. There were offers from 6 different online brokerages that expired across March with most of them expiring at the end of the month.  Here is a list of those offers that didn’t make it into April:

  • RBC Direct Investing commission-free trade offer
  • Qtrade Investor Cash Back offer
  • Scotia iTRADE commission-free trade + cash back offer
  • Virtual Brokers RSP cash back offer
  • BMO InvestorLine Winter Campaign
  • TD Direct Investing Winter Promotion

Extended Deals

Like any avid chart watcher, it’s great to see the chart tick in your favour. In this case, there was an uptick in extended deals from CIBC Investor’s Edge, whose cash back offer is now pushed out to early May and Questrade’s massively disruptive transfer fee bonus offer – which has been extended through to the end of June.

New Deals

No new deals to report (yet).



Discount Brokerage Deals

  1. Cash Back/Free Trade/Product Offer Promotions
  2. Referral Promotions
  3. Transfer Fee Promotions
  4. Contests & Other Offers
  5. Digital Advice + Roboadvisor Promotions

Cash Back/Free Trade/Product Offer Promotions

Company Brief Description Minimum Deposit Amount Commission/Cash Offer/Promotion Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitneytrade and receive access to their preferred pricing package. n/a Discounted Commission Rates none For more details click here none
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive $88 in commission credits (up to 17 commission-free trades). Use promo code SPARX88 when signing up. Be sure to read terms and conditions carefully. $1,000 $88 commission credit 60 days Access this offer by clicking here: $88 commission-credit offer . For full terms and conditions, click here. none
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive 5 commission-free trades. Use promo code 5FREETRADES when signing up. Be sure to read terms and conditions carefully. $1,000 5 commission-free trades 60 days 5 commission-free trade offer December 31, 2019
Open and fund a new account with at least $5,000 at National Bank Direct Brokerage and you may be eligible to receive up to 50 commission free equity trades, which are good for up to one year. Use promo code: FREE50 when applying. Be sure to read offer terms and conditions for full details. $5,000 50 commission-free trades 12 months National Bank Direct Brokerage 50 Free Trade Offer April 30, 2019
Disnat Desjardins Online Brokerage is offering new clients 1% of assets transferred into the new account in the form of commission credits (to a maximum value of $1,000). Minimum qualifying deposit is $10,000. To qualify, individuals will have to call 1-866-873-7103 and mention promo code DisnatTransfer or email: [email protected]. See details link for more info. $10,000 1% of assets transferred in the form of commission-credits (max credits: $1,000) 6 months Disnat 1% Commission Credit Promo none
Open and fund a new account with at least A) $25,000; B) $100,000; C) $250,000; D) $500,000 or E) $1M+ AND place at least three commission-generating trades and you may be eligible to receive a cash back promotion amount of at least A) $188; B) $388; C) $688; D) $988 or E) $1288. Be sure to read offer terms & conditions for full details. A) $25,000 B) $100,000 C) $250,000 D) $500,000 E) $1M+ A) $188 B) $388 C) $688 D) $988 E) $1288 Cash back will be deposited by November 29, 2019 HSBC InvestDirect 2019 Winter Offer April 30, 2019
Open and fund a new qualifying account with CIBC Investor’s Edge with a deposit of at least A) $25,000; B) $50,000 or C) $100,00+ and you may be eligible to receive a cash back bonus of A) $100; B) $200 or C) $400. This offer is open to both new and existing clients. Be sure to read full terms and conditions for complete details. A) $25,000 B) $50,000 C) $100,000 A) $100 B) $200 C) $400 Cash back will be deposited on the week of September 2nd. CIBC Investor’s Edge Cash Back Promo May 2, 2019
Open and fund a new qualifying account with at least $25,000 and you may qualify for one month of unlimited commission-free trades and up to one month free of an advanced data package. Use promo code ADVANTAGE14 when opening a new account. Be sure to read terms and conditions for full details. $25,000 commission-free trades for 1 month + 1 month of advanced data. 1 month Active Trader Program December 31, 2019
BMO InvestorLine Open a new qualifying account or fund an existing qualifying account at BMO InvestorLine with new assets worth at least A) $50,000; B) $100,000; C) $500,000 or D) $1M+ and you may be eligible to a cash back reward of up to A) $100; B) $300; C) $900 or D) $1600. Use promo code SPARXCASH when registering to qualify. Be sure to read full terms and conditions. A) $50,000 B) $100,000 C) $500,000 D) $1M+ A) $100 B) $300 C) $900 D) $1,600 Cash back will be deposited the week of December 16, 2019. BMO InvestorLine Spring 2019 Campaign June 3, 2019

Expired Offers

Last Updated: Apr. 1, 2019 17:00 PT

Referral Promotions

Company Brief Description Minimum Deposit Amount Incentive Structure Time Limit to Use Commission/Cash Offer Deposit Details Link Deadline
Refer a friend to Questrade and when they open an account you receive $25 cash back and they receive either A) $25; B) $50; C) $75; D) $100; or E) $250 depending on the amount deposited amount. Enter code: 476104302388759 during account sign up to qualify. Be sure to read the terms and conditions for eligibility and additional bonus payment structure and minimum balance requirements. A) $1,000 B) $10,000 C) $25,000 D) $50,000 E) $100,000+ $25 cash back (for referrer per referral; $50 bonus cash back for every 3rd referral) For referred individuals: A) $25 cash back B) $50 cash back C) $75 cash back D) $100 cash back E) $250 cash back Cash deposited into Questrade billing account within 7 days after funding period ends (90 days) Refer a friend terms and conditions Code Number: 476104302388759 none
If you (an existing Qtrade Investor client) refer a new client to Qtrade Investor and they open an account with at least $1,000 the referrer and the referee may both be eligible to receive $25 cash. See terms and conditions for full details. $1,000 $25 cash back (for both referrer and referee) Cash deposited at the end of the month in which referee’s account funded Refer A Friend to Qtrade Investor none
Scotia iTrade If you refer a friend/family member who is not already a Scotia iTRADE account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link. A) $10,000 B) $50,000+ A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50) 60 days Refer A Friend to Scotia iTrade tbd
BMO InvestorLine If you (an existing BMO InvestorLine client) refer a new client to BMO InvestorLine and they open an account with at least $5,000 the referrer and the referee may both be eligible to receive $50 cash. To qualify the referee must use the email of the referrer that is linked to their BMO InvestorLine account. See terms and conditions for full details. $5,000 You(referrer): $50; Your Friend(referee): $50 Payout occurs 45 days after minimum 90 day holding period (subject to conditions). BMO InvestorLine Refer-a-Friend January 2, 2020

Expired Offers

Last Updated: Apr. 1, 2019 17:00 PT

Transfer Fee Promotions

Company Brief Description Maximum Transfer Fee Coverage Amount Minimum Deposit Amount for Transfer Fee Eligibility Details Link Deadline
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. $150 no minimum required Transfer Fee Promo June 30, 2019
Transfer $15,000 or more into a new HSBC InvestDirect account and you may be eligible to have up to $152.55 in transfer fees covered. $152.55 $15,000 Confirmed via email contact with HSBC InvestDirect Rep. Contact client service for more information. none
Transfer $15,000 or more to Qtrade Investor from another brokerage and Qtrade Investor may cover up to $150 in transfer fees. See terms and conditions for more details. $150 $15,000 Transfer Fee Rebate none
Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees. $135 $15,000 Transfer Fee Rebate Details none
Transfer $20,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees. $135 $20,000 Transfer Fee Rebate none
Transfer at least $25,000 or more in new assets to TD Direct Investing when opening a new account and you may qualify to have transfer fees reimbursed up to $150. Be sure to contact TD Direct Investing for further details. $150 $25,000 Contact client service for more information (1-800-465-5463). none
Transfer $25,000 or more into a CIBC Investor’s Edge account and they will reimburse up to $135 in brokerage transfer fees. Clients must call customer service to request rebate after transfer made. $135 $25,000 Confirmed with reps. Contact client service for more information (1-800-567-3343). none
Disnat Desjardins Online Brokerage is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Desjardins Online Brokerage account. You’ll have to call 1-866-873-7103 and mention promo code DisnatTransfer. See details link for more info. $150 $50,000 Disnat 1% Commission Credit Promo none
BMO InvestorLine Open a new qualifying account with BMO InvestorLine or fund a qualifying existing account, by transferring in at least $200,000+ in net new assets and you may be eligible to have transfer fees covered up to $200. Use promo code SPARXCASH when signing up. Be sure to read the terms and conditions for more details on the offer. $200 $200,000 BMO InvestorLine Summer 2018 Campaign September 3, 2018

Expired Offers

Last Updated: Apr. 1, 2019 17:00 PT

Other Promotions

Company Brief Description Minimum Deposit Amount Required Details Link Deadline
Disnat Desjardins Online Brokerage, in conjunction with MoneyTalks, is offering 3 months of the “Inside Edge” investor information service to Desjardins Online Brokerage clients. Use promo code DESJ2016 during checkout to qualify. Be sure to read full terms and conditions for more information. n/a MoneyTalks Inside Edge Discount none
Disnat Desjardins Online Brokerage is offering $50 in commission credits for new Disnat Classic clients depositing at least $1,000. See terms and conditions for full details. $1,000 Broker@ge 18-30 Promotion none
Scotia iTrade Scotiabank StartRight customers can receive 10 commission-free trades when investing $1,000 or more in a new Scotia iTrade account. Trades are good for use for up to 1 year from the date the account is funded. Use promo code SRPE15 when applying (in English) or SRPF15 when applying in French. Be sure to read full terms and conditions for full details. $1,000 StartRight Free Trade offer none
Open and fund a new qualifying account with at least $5,000 at RBC Direct Investing and you may be eligible to receive up to 20 commission-free trades, which are good for up to one year. Use promo code MDFT8 to qualify. This promotion is being marketed towards healthcare workers, so be sure to review terms and conditions or speak to an RBC Direct Investing representative for full details. $5,000 RBC Direct Investing 20 Free Trade Offer Mar. 4, 2019

Expired Offers

Last Updated: Apr.1, 2019 17:00PT

Digital Advice + Roboadvisor Promotions

Robo-advisor / Digital advisor Offer Type Offer Description Min. Deposit Reward / Promotion Promo Code Expiry Date Link
Discounted Management Open and fund a new Questrade Portfolio IQ account with a deposit of at least $1,000 and the first month of management will be free. For more information on Portfolio IQ, click the product link. $1,000 1st month no management fees KDKFNBBC None Questrade Portfolio IQ Promo Offer
Cash Back Open and fund a new or existing SmartFolio account with at least $1,000 and you could receive 0.5% cash back up to $1000. Use promo code PROMO1000 when opening a new account. See terms and conditions for full details. This offer can be combined with the refer-a-friend promotion. $1,000 0.5% cash back to a maximum of $1000. PROMO1000 January 2, 2020 SmartFolio Cash Back Promo
Discounted Management Open a new account with BMO SmartFolio and receive one year of management of up to $15,000 free. See offer terms and conditions for more details. $1,000 1 year no management fees STSF April 30, 2019 SmartFolio New Account Promotion
Cash Back – Referral BMO SmartFolio clients will receive $50 cash back for every friend or family member who opens and funds a new SmartFolio account. Friends and family referred to SmartFolio will receive $50 cash back for opening and funding an account, plus automatic enrollment into SmartFolio’s mass offer in market at the time. See offer terms and conditions for more details. $1,000 $50 cash back (referrer) $50 cash back (referee) Unique link generated from SmartFolio required. None SmartFolio Website
Transfer Fee Coverage Transfer at least $25,000 into Virtual Wealth when opening a new account and you may be eligible to have up to $150 in transfer fees covered by Virtual Wealth. $25,000 up to $150 in transfer fees covered None None Contact customer service directly for more information.
Last Updated: Apr. 1, 2019 17:00 PT
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Discount Brokerage Weekly Roundup – April 1, 2019

And just like that, the first quarter of the year is now in the books. Of course, we all know that time flies, but just like the sci-fi world, for investors time and money are also bending – in this case – because of the yield curve inversion. If it sounds like the financial equivalent of the upside down, it is, and for DIY investors as well as for online brokerages, it portends some stranger things ahead.

In this edition of the roundup, we take a look at the rollover of the deals and promotions activity from March to April and relative quiet (perhaps too quiet) state of affairs regarding commission-free trading. From there we serve up a delightful bouquet of recent developments and trends that DIY investors and online brokerages will want to put on their collective radars. As always, we’ll collect the latest chatter from investors on Twitter and the forums to cap off a busy week in the markets.

Betting on a Better Deal

While the CUSMA or USMCA or whatever it’s called is still being ironed out, the good news for DIY investors is that there are still free trade deals to be found at Canada’s discount brokerages. As we approach the new month, and in particular this month, there is quite a bit of turnover in the online brokerage deals section.

Offers from Scotia iTRADE, Virtual Brokers, RBC Direct Investing and Qtrade Investor all expired at the end of March. Encouragingly, CIBC Investor’s Edge have extended their offer through to early May which is just enough time for folks to take advantage of investing any tax refunds into the markets.

In addition to the turnover in deals, March has undoubtedly been one of the most eventful months in the online brokerage space in Canada in recent memory.

With the launch of Wealthsimple Trade, the conversation about promotions – especially commission-free trade ones – has forever changed. Of course, one of the interesting things about competitive markets (and the online brokerage space definitely counts as one) is how they respond to material developments.

Even though promotions have been an important method for online brokerages to compete with one another and attract new assets to their organization, what has been interesting to witness with the launch of Wealthsimple Trade is not what has happened, but rather what hasn’t.

Unlike the move in 2014 by RBC Direct Investing to lower their standard commission price to $9.95 per trade, the launch of Wealthsimple did not trigger an almost immediate repricing of commissions by existing online brokerages. There was not a domino effect of major online brokerages announcing they too would be dropping their trading commission structures to zero (although that still may come). Ditto for the deals and promotions – instead of more promotions or more enticing terms to steal the Wealthsimple Trade thunder, there has been nothing, which naturally begs the question, why not?

While it is likely that major Canadian online brokerages will eventually formulate a response, this certainly seems like a “wait and see” moment. Undoubtedly, there are individuals from other online brokerages who’ve signed up to test the experience of Wealthsimple Trade. That, combined with early feedback from consumers and the lack of registered accounts (like a TFSA or RRSP), seems to point to a lack of immediate concern by Canadian online brokerages for the zero-commission trading world now available to Canadian DIY investors.

Despite the lack of immediate movement by Canadian online brokerages with regards to the new entrant, it is almost certain that firms are already planning when the right time for a response will be and what that response will look like.

One of the potential benefactors in the meantime could be the deals and promotions section. Planning and deploying promotional offers can be quick and efficient and can give investors something extra to consider when kicking the tires on a new brokerage.

In addition to deals, there could also be tactical pricing adjustments that start to show up this year. With a whole suite of tech IPOs planned for 2019 featuring the likes of Uber and Slack, there is bound to be strong interest in participating in these now recognizable tech stories. Waiving or discounting forex fee markups on US trades could prove to be an interesting tactic to counter the current state of Wealthsimple Trade’s requirement for forex conversion to trade US-listed or USD-denominated securities.

So, while there will certainly be a noticeable downtick in the number of deals and promotions heading into the new month, we anticipate there will be more than a couple of surprises sprung on investors in the form of creative promotional or pricing offers. And, who knows, these new free trade offers might even offer better access to the US markets than the CUSMA does.

DIY Investing Potpourri

How you doin?

Although a catchphrase from the popular show Friends, it also appears to be an analogous way to cozy up to online investors – at least that’s what one popular US online brokerage is betting on. This past week, Interactive Brokers announced the launch of their new portfolio check up tool Portfolio Analyst which is aimed at simplifying the myriad of financial touchpoints that characterize modern day life.

In what appears to be a powerful, free tool that can integrate personal financial information ranging from banking accounts and credit cards through to investments, this is an exceptionally bold move from Interactive Brokers into the “traditional” banking space. Additionally, it represents an extremely potent way to get visibility into the whole financial picture of its users – a tool that has incredible marketing value for a firm like Interactive Brokers that is expanding its service offering into products like credit cards.

The Portfolio Analyst tool by Interactive Brokers also appears to be a part of a growing trend in the digitization of personal financial management. Increasingly, there are software tools being used to integrate information about an individual’s financial picture and then use that to communicate performance.

Recently in Canada, TD Direct Investing launched a tool called “GoalAssist” which pulls together information about the performance of a portfolio relative to stated investment objectives to help users determine how close or far they are from meeting their financial goals.

These portfolio and personal finance management tools are not new inventions, but it is interesting to see them start to show up in the online brokerage space. Increasingly, it appears that online brokerages are not going to be contained to just trade execution – they are likely gateways to digital wealth management platforms that take a holistic view of a person’s assets and financial goals.

Perhaps fortuitous timing, but another big name in the US online brokerage space, Charles Schwab, also announced last week that they will be launching a subscription-based approach to providing wealth management advisor access. While outside of the model of a pure discount brokerage, Charles Schwab provides a unique example of how an online broker took the path of diversifying their business to incorporate advice and advisory services into their ecosystem. As a result, they are playing for scale – to attract as much in terms of assets as possible, which in turn enables them to compete in a “zero commission” world much more effectively than their smaller peers.

Daytrading in TFSAs

Another important detail in the saga of individuals looking to actively trade their TFSAs was revealed this past week. The TL;DR version: the only one on the hook for paying potential taxes assessed against a TFSA deemed to be a “daytrading” (or trading for a business) will be the individual whose name the TFSA was in.

Prior to the update in the recent budget, both the institution that provided the account and the account holder were considered “jointly and severally liable” which means that institutions offering the TFSA could be held responsible for paying taxes if a client closed up their TFSA or transferred it to another organization before the CRA caught up.

It is interesting to see how this particular case will end up impacting the CRA’s rules about “day trading” for Canadian investors. Currently there is a very, very grey zone between “active investor” and “trader” – a source of much confusion, especially come tax time.

An individual making over 150 trades per quarter, for example, pushes the limit of what the original spirit of the capital gains tax exemption was probably intended to apply to. That said, there are incentives in place to do just that from online brokerages offering up discounted commission pricing on “individual” (read: non-business) accounts.

So, while online brokerages are abundantly clear about not offering tax advice, enabling individual non-registered accounts to trade beyond a certain activity threshold and calling them “non-business” accounts is a slippery slope that may ultimately attract the ire of the CRA.

Ultimately, choosing to go down the DIY or active investing route can actually lead to becoming viewed as a business in the eyes of the CRA. This is important for DIY investors to take note of as they get started with investing as there is very little that is explained about the tax implications of trading by online brokerages themselves. Certainly with the euphoria of early 2018 now about to play out in tax season, we fully expect there to be some tough lessons being learned by the “active investors” in cannabis and crypto stocks.

Discount Brokerage Tweets of the Week

 

From the Forums

Trading it In

One DIY investor has questions about the best way to move funds from one low-volume stock to another. Users on Financial Wisdom Forum provide helpful strategies and tips. Read more here.

Opposites Attract?

A Redditor seeks advice on how to create a balanced retirement portfolio with a partner who wants to keep their money off the markets. See what other users on Reddit suggest.

Into the Close

It’s hard to believe how quickly April has arrived. Keeping pace with the news cycle has been an endurance test to be sure, but that is something that the bearish market watchers should be used to by now. These past two weeks, however, it seems like their patience may finally be kicking in. With the inversion of the yield curve starting to raise the spectre of recession and another voice seemingly calling for a short on Canadian banks, the end of calendar Q1 for investors is ending on a somewhat ominous note. Not to be a party pooper, but the flood of IPOs coming to market this year might be one of those “top of the market” kind of events too where the final moments to tap positive investor sentiment are close at hand. All that said, spring is about growth and opportunity – regardless of the market direction, here’s hoping that you find a profitable way to play it.

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Discount Brokerage Weekly Roundup – March 4, 2019

Welcome to March. With spring on the horizon (at least that’s what’s supposed to happen) and the RSP deadline now behind everyone, it’s time to start looking forward to bigger stories through the rest of the year. Fortunately for online brokerages (and DIY investors) once they recover from the mad dash that was the RSP contribution rush, there are some bullish signals that DIY investing continues to strengthen.

In this edition of the roundup, we highlight the latest activity in the deals and promotions section. With the arrival of a new month, and this month in particular, this month is going to be full of changes and surprises as the deals deck shuffles. Keeping on theme with spring, we’ve also spotted a few interesting developments sprouting up – one that mining investors may want to take note of and another that shows that IPO activity in 2019 extends even into the online brokerage segment. As always be sure to check out the latest tweets and forum posts from DIY investors.

Deals March On

Now that March has officially arrived, the mad dash to the RSP contribution deadline is finally over. Over the next few days, Canadian discount brokerages & investors alike will be tallying their respective wins.

For investors, there were definitely some big wins to celebrate. Historic high numbers of offers, participation from almost all online brokerages, as well as an increase (in certain segments) in the value of offers being put forward. The combination of these factors suggests a bullish sentiment for DIY investors through 2019.

That said, an adage of markets (and physics) applies equally to the online brokerage market and what has gone up will most certainly come down.

With a significant portion of deals timed to coincide with the RSP contribution deadline or shortly thereafter, March is scheduled to see quite a bit of turnover in the deals & promotions section. So, while market volatility may have taken a back seat for the first part of 2019, for online brokerages and DIY investors, the deals category is going to sail through choppy waters.

Case in point, the most popular categories of offers – cash back promotions and commission-free trade deals – is set to have 7 out of the 14 (50%) current offers expire in March.

Notably, the deal from TD Direct Investing expired at the RSP contribution deadline of March 1st. Offers from BMO InvestorLine (March 4th), Qtrade Investor (March 15th), CIBC Investor’s Edge (March 24th), RBC Direct Investing (March 29th) and both Virtual Brokers and Scotia iTRADE on March 31st.

Also on the chopping block in March is Questrade’s big transfer fee coverage offer (set to expire March 31st).

Of course, with so many deals set to expire, the landscape for DIY investors will be pretty interesting for those other deals still in play. Even though the big push of RSP contributions will have come and gone, income tax filing season is now here and personal finance questions will still be top of mind for many investors. In fact, what could be interesting to watch is whether there are any stumbles with regards to tax reporting across the tax-filing season as hiccups invariably lead to investors getting fed up and looking elsewhere for greener pastures. The result, for online brokerages with promotional offers still active during this time period, there will be less competition to contend with.

Interestingly, it will likely be challenger brokerages – such as National Bank Direct Brokerage, HSBC InvestDirect, Desjardins Online Brokerage and Questrade who will directly benefit from the deals action pull back. In all likelihood, however, we also expect BMO InvestorLine to post an offer to keep their long-time streak of offering a promotion intact. Additionally, given Questrade’s climbing prominence in rankings and growing awareness of this provider among online investors, it is unlikely that other, larger, online brokerages will sit by and cede market share to Questrade  – especially during this time of year.

So, even though we don’t know exactly what’s in store for DIY investors in March, the early data suggests a bullish sentiment for brokerages to introduce new deals and/or extend offers.

DIY Investing Potpourri

Despite the winter warnings, we can still look forward to March being the official start to spring. With that in mind, we’ve pulled together a few interesting developments across the DIY investor space that are worth taking note of.

PDAC 2019 Now Charging Investors to Attend

When it comes to conferences for investors, there aren’t a lot to turn to. And, when it comes to major mining conferences in Toronto that would attract the global spectrum of the mining industry, there really is only one: PDAC 2019.

Taking place between March 3rd and 6th this globally renowned show brings in mining and exploration companies at a scale that is unrivaled in Canada and so it was particularly interesting to see the PDAC roll the dice when it came to attracting investors into this convention. Specifically, this year PDAC opted to charge $24.99 for admission to the Investors Exchange – the hub of about 500 mining & exploration companies.

So, either sentiment in the mining sector is about to take a significant uptick or PDAC carries enough weight with investors to warrant charging admission. Among the many selling points for investors is that this is arguably the best opportunity to meet with mining and exploration companies’ representatives as well as to discover other ones.

There are just shy of 500 companies listed to exhibit in the Investors Exchange so for anyone to try and cover that kind of ground, it will likely require a multi-day effort. To make matters more potentially costly, 65 exhibitors (13%) are there only for one day, either March 5th or March 6th.

While the final numbers will ultimately bear out whether attendance is impacted by charging for admission, given the state of the mining markets, giving investors one more hurdle to cross seems like a bold move. So, for investors serious and committed enough to fork over $25 per day to talk to companies, you can almost bet the questions will be coming from more engaged investors and there will be fewer ‘no shows’ (although the extreme cold may also challenge attendance).

It will be interesting to see what kind of experience DIY investors can expect from this year’s show – but one thing is for certain – PDAC has raised the bar for creating an outstanding investor experience now that investors are paying to be there.

IPO for Chinese Online Brokerages

While the spotlight on IPO’s was dominated this past week by the filing from Lyft, earlier last week Chinese online brokerage Tiger Brokers also announced they would be seeking an IPO on NASDAQ (TIGR). Interestingly, they are not the only Chinese online brokerage and trading firm seeking to raise capital from and list on the US markets. Direct competitor of Tiger Brokers, Futu Holdings (FHL) also filed to go public with a target of raising up to $300 million.

Futu Holdings is backed by Tencent while Tiger Brokers is backed by Xiaomi and Interactive Brokers also reportedly has a stake in Tiger Brokers. For Interactive Brokers, their presence in the Asian markets continues to strengthen ahead of their peers in the US online brokerage space.

What also crossed our radar from the disclosure data was the reporting that 71.5% of clients were under 35 – a massive difference in the demographic profile compared to online brokerages in North America. Also noteworthy: conversion rates of 15% and retention rates of 82% through the end of 2018. In spite of attracting customers, a look at the financials show that negative earnings and operating losses which reflect a number of challenges the online brokerage segment still faces in the Chinese market.

Discount Brokerage Tweets of the Week

From the Forums

Stop & Go

When it comes to investing, things don’t always finish on the upside.  At first glance, stop loss protection might be an option to mitigate the risks, but do fellow forum users on Canadian Money Forum agree? See what they have to say.

Expanding the Horizon

One investor takes to the forums to see what ETF options are available outside the energy and resource sector. Forum users take a closer look and share their thoughts on investing in mining and resources while offering up their suggestions on the Financial Wisdom Forum.

Into the Close

That’s a wrap on another set of noteworthy developments. There’ll be lots to see this week, including content coming out of PDAC. Metals are also in going to be in the news with the NAFTA trade deals now up in the air. For the numerologists, the 10th year of the bull market is coming up marking the week in which the S&P 500 hit its low of 666. Not creepy at all. Of course other numbers in focus will be the job growth and economic performance. Wherever the numbers land, here’s hoping you have a profitable week!

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Discount Brokerage Deals & Promotions – March 2019

*Updated March 14* March is officially (or finally) here. Take note snow, your days are numbered. Of course, it’s not just the white fluffy stuff whose time is up this month as a number of discount brokerage deals for RSP season are also poised to melt away during over the next several weeks.

As last minute RSP contributions undoubtedly trickle in, there is a little bit of good news to share at the outset of a new month.  One minor extension from BMO InvestorLine is the first bullish sign that the promotional offer run is set to continue into the next season. Of course, the other good piece of news is that for DIY investors there are still lots of compelling promotions on the table through the spring.

February certainly saw its fair share of surprises as deals from Virtual Brokers and Questrade made late appearances, with the latter offer being something that hasn’t really been seen before in recent memory – a transfer fee coverage offer that doesn’t have a minimum balance requirement attached to it. Combined with an aggressive advertising campaign across major sporting and entertainment programming, it was hard not to notice this major push by Questrade heading into the RSP contribution deadline for 2018.

The start of a new season is just around the corner however with relative stability in markets, slow movement on interest rates and competitive forces continuing to heat up, there’s likely a few more offers set to sprout up soon.

Expired Deals

*Update March 14 – Deals from TD Direct Investing and BMO InvestorLine which had expired in early March have been officially moved into the expired category. The deal from BMO InvestorLine has been replaced with a slightly modified offer which is detailed in the new deals section below.*

Although technically still live at the time of publication, TD Direct Investing’s commission free trade offer is on the brink of expiration. Timed to conclude on March 1st alongside the RSP contribution deadline, the expiry of an offer from one of Canada’s most popular online brokerages going to be noticed and create an opportunity for other offers to grab the spotlight.

Another minor change taking effect at the start of March is the expiry of RBC Direct Investing targeted commission-free trade offer. Fear not, as they have launched another offer with the same number of commission-free trades (20) that isn’t set to expire until the end of May.

Extended Deals

*Update March 14 – Qtrade Investor has extended the deadline for their cash back offer from March 15th to March 29th. A couple of important details to take note of – first the terms and conditions currently state that any accounts that are being funded by transfer from another institution must be received by March 15th. Also the deadline for applying is specified as March 29th at 11:59 PM ET – which means anyone trying to apply using this offer west of the eastern timezone will have to factor this in when opening their account. See table below for more details.*

BMO InvestorLine’s winter offer has been extended from its previous expiry date of February 28th to now conclude on March 4th.  The slight change is an important one as it enabled individuals on the hunt for a deal on the RSP contribution deadline day to still technically qualify for one.

New Deals

*Update March 14 – BMO InvestorLine has technically rolled out a new cash back promo for spring 2019 that replaces their previous cash back offer (referenced above). This latest offer may look a bit familiar to their previous offer in that it has the same number of qualifying tiers (4) however the tiers themselves are slightly different as are the cash back amounts associated with each level. The new qualifying deposit tiers are: $50,000; $100,000; $500,000 and $1M+, while the associated cash back amounts are: $100, $300, $900 and $1,600 respectively. See table below for more information. *

There were no new deals to announce (yet).



Discount Brokerage Deals

  1. Cash Back/Free Trade/Product Offer Promotions
  2. Referral Promotions
  3. Transfer Fee Promotions
  4. Contests & Other Offers
  5. Digital Advice + Roboadvisor Promotions

Cash Back/Free Trade/Product Offer Promotions

Company Brief Description Minimum Deposit Amount Commission/Cash Offer/Promotion Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitneytrade and receive access to their preferred pricing package. n/a Discounted Commission Rates none For more details click here none
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive $88 in commission credits (up to 17 commission-free trades). Use promo code SPARX88 when signing up. Be sure to read terms and conditions carefully. $1,000 $88 commission credit 60 days Access this offer by clicking here: $88 commission-credit offer . For full terms and conditions, click here. none
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive 5 commission-free trades. Use promo code 5FREETRADES when signing up. Be sure to read terms and conditions carefully. $1,000 5 commission-free trades 60 days 5 commission-free trade offer December 31, 2019
Open and fund a new account with at least $5,000 at National Bank Direct Brokerage and you may be eligible to receive up to 50 commission free equity trades, which are good for up to one year. Use promo code: FREE50 when applying. Be sure to read offer terms and conditions for full details. $5,000 50 commission-free trades 12 months National Bank Direct Brokerage 50 Free Trade Offer April 30, 2019
Open a new qualifying account with RBC Direct Investing with at least $5,000 and you may be eligible to receive up to 20 commission-free equity trades, which are good for up to one year. Use promo code SPARX when signing up. See terms and conditions for full details. $5,000 20 commission-free trades 12 months RBC Direct Investing Free Trades Promotion March 29, 2019
Open a new account or fund an existing account at Virtual Brokers with at least $10,000, and you may be eligible to receive $50 cash back. Use code RRSP2019 when registering to claim this offer. Be sure to read terms and conditions for full details. $10,000 $50 cash back Cash back will be deposited after July 1, 2019. Virtual Brokers RRSP 2019 Cash Back Promo March 31, 2019
Scotia iTrade Open a new account or fund an existing account with A) $10,000; B) $25,000; C) $50,000; D) $100,000 E) $250,000; F) $500,000 or G) $1M+ and you may be eligible to receive either A)20; B) 50; C) 100; D) 200; or E), F), G) 300 commission free trades; or B) $100; C) $200; D) $500; E) $800; F) $1100 or G) $1500. Use promo code 19CA for the cash back or 19FT for the free trades offers. Be sure to read the terms and conditions for full details. A) $10,000 B) $25,000 C) $50,000 D) $100,000 E) $250,000 F) $500,000 G) $1M+ For cash back: A) $0 B) $100 C) $200 D) $500 E) $800 F) $1100 G) $1500 For commission-free trades: A) 20 B) 50 C) 100 D) 200 E) 300 F) 300 G) 300 For cash back: Cash will be deposited by July, 2019. For commission free trades: 120 days to use trades from date of account funding. iTRADE commission-free trade + cash back offer March 31, 2019
Disnat Desjardins Online Brokerage is offering new clients 1% of assets transferred into the new account in the form of commission credits (to a maximum value of $1,000). Minimum qualifying deposit is $10,000. To qualify, individuals will have to call 1-866-873-7103 and mention promo code DisnatTransfer or email: [email protected]. See details link for more info. $10,000 1% of assets transferred in the form of commission-credits (max credits: $1,000) 6 months Disnat 1% Commission Credit Promo none
Open and fund a new account with at least A) $25,000; B) $100,000; C) $250,000; D) $500,000 or E) $1M+ AND place at least three commission-generating trades and you may be eligible to receive a cash back promotion amount of at least A) $188; B) $388; C) $688; D) $988 or E) $1288. Be sure to read offer terms & conditions for full details. A) $25,000 B) $100,000 C) $250,000 D) $500,000 E) $1M+ A) $188 B) $388 C) $688 D) $988 E) $1288 Cash back will be deposited by November 29, 2019 HSBC InvestDirect 2019 Winter Offer April 30, 2019
Open and fund a new qualifying account with CIBC Investor’s Edge with a deposit of at least A) $25,000; B) $50,000 or C) $100,00+ and you may be eligible to receive a cash back bonus of A) $100; B) $200 or C) $400. This offer is open to both new and existing clients. Use offer code SPARX18 when opening the account to obtain this offer. Be sure to read full terms and conditions for complete details. A) $25,000 B) $50,000 C) $100,000 A) $100 B) $200 C) $400 Cash back will be deposited on the week of March 24, 2019 for transfers received by December 31, 2018; transfers received after December 31, 2018 but before May 1, 2019 will receive cash back on the week of July 1, 2019. CIBC Investor’s Edge Cash Back Promo March 24, 2019
Open and fund a new qualifying account with at least $25,000 and you may qualify for one month of unlimited commission-free trades and up to one month free of an advanced data package. Use promo code ADVANTAGE14 when opening a new account. Be sure to read terms and conditions for full details. $25,000 commission-free trades for 1 month + 1 month of advanced data. 1 month Active Trader Program December 31, 2019
BMO InvestorLine Open a new qualifying account or fund an existing qualifying account at BMO InvestorLine with new assets worth at least A) $50,000; B) $100,000; C) $500,000 or D) $1M+ and you may be eligible to a cash back reward of up to A) $100; B) $300; C) $900 or D) $1600. Use promo code SPARXCASH when registering to qualify. Be sure to read full terms and conditions. A) $50,000 B) $100,000 C) $500,000 D) $1M+ A) $100 B) $300 C) $900 D) $1,600 Cash back will be deposited the week of December 16, 2019. BMO InvestorLine Spring 2019 Campaign June 3, 2019
Open a new qualifying account or fund an existing qualifying account at Qtrade Investor with new assets worth at least A) $50,000; B) $100,000; C) $250,000 D) $500,000 or E) 1M+ and you may be eligible to a cash back reward of up to A) $50; B) $100; C) $250 or D) $750 or E) $1500. Use promo code CASH2019 when registering to qualify. Be sure to read full terms and conditions. A) $50,000 B) $100,000 C) $250,000 D) $500,000 E) $1M+ A) $50 B) $100 C) $250 D) $750 E) $1500 Cash back will be deposited the week of September 25, 2019. Qtrade Investor Cashback Promo March 29, 2019

Expired Offers

Last Updated: Mar. 14, 2019 23:00 PT
Open a new qualifying TD Direct Investing account by March 1, 2019 with a minimum deposit of A) $15,000; B) $25,000; C) $50,000 or D) $100,000+ and you may be eligible to receive commission rebates for A) 25; B) 50; C) 100 or D) 200 trades. To qualify online, individuals must register here and open the account by March 1, 2019. See terms and conditions for full details. A) $15,000 B) $25,000 C) $50,000 D) $100,000+ A) 25 B) 50 C) 100 D) 200 Trades made prior to July 1, 2019 will be eligible for rebate. TD Direct Investing Winter Promotion March 1, 2019
BMO InvestorLine Open a new qualifying account or fund an existing qualifying account at BMO InvestorLine with new assets worth at least A) $50,000; B) $250,000; C) $500,000 or D) $1M+ and you may be eligible to a cash back reward of up to A) $400; B) $900; C) $1200 or D) $1600. Use promo code SPARXCASH when registering to qualify. Be sure to read full terms and conditions. A) $50,000 B) $250,000 C) $500,000 D) $1M+ A) $400 B) $900 C) $1200 D) $1600 Cash back will be deposited the week of September 16, 2019. BMO InvestorLine Winter 2018 Campaign March 4, 2019

Referral Promotions

Company Brief Description Minimum Deposit Amount Incentive Structure Time Limit to Use Commission/Cash Offer Deposit Details Link Deadline
Refer a friend to Questrade and when they open an account you receive $25 cash back and they receive either A) $25; B) $50; C) $75; D) $100; or E) $250 depending on the amount deposited amount. Enter code: 476104302388759 during account sign up to qualify. Be sure to read the terms and conditions for eligibility and additional bonus payment structure and minimum balance requirements. A) $1,000 B) $10,000 C) $25,000 D) $50,000 E) $100,000+ $25 cash back (for referrer per referral; $50 bonus cash back for every 3rd referral) For referred individuals: A) $25 cash back B) $50 cash back C) $75 cash back D) $100 cash back E) $250 cash back Cash deposited into Questrade billing account within 7 days after funding period ends (90 days) Refer a friend terms and conditions Code Number: 476104302388759 none
If you (an existing Qtrade Investor client) refer a new client to Qtrade Investor and they open an account with at least $1,000 the referrer and the referee may both be eligible to receive $25 cash. See terms and conditions for full details. $1,000 $25 cash back (for both referrer and referee) Cash deposited at the end of the month in which referee’s account funded Refer A Friend to Qtrade Investor none
Scotia iTrade If you refer a friend/family member who is not already a Scotia iTRADE account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link. A) $10,000 B) $50,000+ A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50) 60 days Refer A Friend to Scotia iTrade tbd
BMO InvestorLine If you (an existing BMO InvestorLine client) refer a new client to BMO InvestorLine and they open an account with at least $5,000 the referrer and the referee may both be eligible to receive $50 cash. To qualify the referee must use the email of the referrer that is linked to their BMO InvestorLine account. See terms and conditions for full details. $5,000 You(referrer): $50; Your Friend(referee): $50 Payout occurs 45 days after minimum 90 day holding period (subject to conditions). BMO InvestorLine Refer-a-Friend January 2, 2020

Expired Offers

Last Updated: Mar. 1, 2019 19:00 PT

Transfer Fee Promotions

Company Brief Description Maximum Transfer Fee Coverage Amount Minimum Deposit Amount for Transfer Fee Eligibility Details Link Deadline
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. $150 no minimum required Transfer Fee Promo March 31, 2019
Transfer $15,000 or more into a new HSBC InvestDirect account and you may be eligible to have up to $152.55 in transfer fees covered. $152.55 $15,000 Confirmed via email contact with HSBC InvestDirect Rep. Contact client service for more information. none
Transfer $15,000 or more to Qtrade Investor from another brokerage and Qtrade Investor may cover up to $150 in transfer fees. See terms and conditions for more details. $150 $15,000 Transfer Fee Rebate none
Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees. $135 $15,000 Transfer Fee Rebate Details none
Transfer $20,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees. $135 $20,000 Transfer Fee Rebate none
Transfer at least $25,000 or more in new assets to TD Direct Investing when opening a new account and you may qualify to have transfer fees reimbursed up to $150. Be sure to contact TD Direct Investing for further details. $150 $25,000 Contact client service for more information (1-800-465-5463). none
Transfer $25,000 or more into a CIBC Investor’s Edge account and they will reimburse up to $135 in brokerage transfer fees. Clients must call customer service to request rebate after transfer made. $135 $25,000 Confirmed with reps. Contact client service for more information (1-800-567-3343). none
Disnat Desjardins Online Brokerage is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Desjardins Online Brokerage account. You’ll have to call 1-866-873-7103 and mention promo code DisnatTransfer. See details link for more info. $150 $50,000 Disnat 1% Commission Credit Promo none
BMO InvestorLine Open a new qualifying account with BMO InvestorLine or fund a qualifying existing account, by transferring in at least $200,000+ in net new assets and you may be eligible to have transfer fees covered up to $200. Use promo code SPARXCASH when signing up. Be sure to read the terms and conditions for more details on the offer. $200 $200,000 BMO InvestorLine Summer 2018 Campaign September 3, 2018

Expired Offers

Last Updated: Mar. 1, 2019 19:00 PT

Other Promotions

Company Brief Description Minimum Deposit Amount Required Details Link Deadline
Disnat Desjardins Online Brokerage, in conjunction with MoneyTalks, is offering 3 months of the “Inside Edge” investor information service to Desjardins Online Brokerage clients. Use promo code DESJ2016 during checkout to qualify. Be sure to read full terms and conditions for more information. n/a MoneyTalks Inside Edge Discount none
Disnat Desjardins Online Brokerage is offering $50 in commission credits for new Disnat Classic clients depositing at least $1,000. See terms and conditions for full details. $1,000 Broker@ge 18-30 Promotion none
Scotia iTrade Scotiabank StartRight customers can receive 10 commission-free trades when investing $1,000 or more in a new Scotia iTrade account. Trades are good for use for up to 1 year from the date the account is funded. Use promo code SRPE15 when applying (in English) or SRPF15 when applying in French. Be sure to read full terms and conditions for full details. $1,000 StartRight Free Trade offer none
Open and fund a new qualifying account with at least $5,000 at RBC Direct Investing and you may be eligible to receive up to 20 commission-free trades, which are good for up to one year. Use promo code MDFT8 to qualify. This promotion is being marketed towards healthcare workers, so be sure to review terms and conditions or speak to an RBC Direct Investing representative for full details. $5,000 RBC Direct Investing 20 Free Trade Offer Mar. 4, 2019

Expired Offers

Last Updated: Mar. 1, 2019 19:00PT

Digital Advice + Roboadvisor Promotions

Robo-advisor / Digital advisor Offer Type Offer Description Min. Deposit Reward / Promotion Promo Code Expiry Date Link
Discounted Management Open and fund a new Questrade Portfolio IQ account with a deposit of at least $1,000 and the first month of management will be free. For more information on Portfolio IQ, click the product link. $1,000 1st month no management fees KDKFNBBC None Questrade Portfolio IQ Promo Offer
Cash Back Open and fund a new or existing SmartFolio account with at least $1,000 and you could receive 0.5% cash back up to $1000. Use promo code PROMO1000 when opening a new account. See terms and conditions for full details. This offer can be combined with the refer-a-friend promotion. $1,000 0.5% cash back to a maximum of $1000. PROMO1000 January 2, 2020 SmartFolio Cash Back Promo
Discounted Management Open a new account with BMO SmartFolio and receive one year of management of up to $15,000 free. See offer terms and conditions for more details. $1,000 1 year no management fees STSF April 30, 2019 SmartFolio New Account Promotion
Cash Back – Referral BMO SmartFolio clients will receive $50 cash back for every friend or family member who opens and funds a new SmartFolio account. Friends and family referred to SmartFolio will receive $50 cash back for opening and funding an account, plus automatic enrollment into SmartFolio’s mass offer in market at the time. See offer terms and conditions for more details. $1,000 $50 cash back (referrer) $50 cash back (referee) Unique link generated from SmartFolio required. None SmartFolio Website
Discounted Management Open a new account with RBC InvestEase and the standard management fee will be waived until October 31, 2019. See offer terms and conditions for full details. $1,000 No management fees until October 31, 2019 None March 31, 2019 RBC InvestEase Pricing Details
Transfer Fee Coverage Transfer at least $25,000 into Virtual Wealth when opening a new account and you may be eligible to have up to $150 in transfer fees covered by Virtual Wealth. $25,000 up to $150 in transfer fees covered None None Contact customer service directly for more information.
Last Updated: Mar. 1, 2019 19:00 PT
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Discount Brokerage Weekly Roundup – February 25, 2019

Whether it was the spectacle of having no host, the spectacle of who wore what or of who won what, there was a lot of hype leading up to the Oscars and after it was all said and done, the controversy persists. Of course, Canadian online brokerages are caught in a swirl of hype as well, with the RSP contribution deadline looming, this is perhaps the most buzzworthy week for anything and everything related to investing online.

In this edition of the roundup, while there may be no big celebrities or shiny statues, there is no shortage of commentary (albeit not about outfits). Starting first with one Canadian online brokerage who made a subtle but important shift on their commission pricing page which could tilt them out of favour with active traders. Next, we review the interesting last minute moves made by a pair of online brokerages to put their deals for RSP season in the spotlight and keep them on the radar of DIY investors. Of course, in keeping with the awards season theme, we profile some very interesting highlights from the latest online brokerage ranking to come out of the US. As always, we’ve got a great selection of DIY investor chatter from Twitter as well as from the investor forums.

Virtual Brokers Quietly Tweaks Trading Commission

Sometimes a small change can have a big impact. This past week, we took note of a small change to the Virtual Brokers pricing & commissions page, that at first blush, might not seem like a big change but is, in fact, an important one.

Late last year, Virtual Brokers announced a new commission pricing structure that lowered their commissions from $9.95 to between $1.99 and $7.99 per ticket. This pricing structure put the standard commission per trade at Virtual Brokers under most of their competitors – certainly those of most bank-owned brokerages (with the exception of CIBC Investor’s Edge) as well as under the standard commission range of their long-time rival Questrade. There was, however, an important detail to take note of.

Commissions at Virtual Brokers were advertised “per ticket” rather than “per trade” which was uncommon for most of the other online brokerages who priced commissions per trade. For most everyday investors, per ticket pricing, though uncommon, wouldn’t actually work out to being anything different. For active traders, however, the difference is important.

We previously reported that having a ‘per ticket’ system could favour active traders who wanted to scale into (or out of) positions by buying (or selling) multiple orders of the same security in the same day. Now with pricing moving to the per trade pricing, this removes that cost efficiency.

So, even though the terms used to describe trade commission pricing might be easier to understand for a wider audience or user base, the pricing advantage is no longer as clear to the active segment. Another point of possible confusion – the terms & conditions underneath the commission pricing table available on the website at the time of writing this Roundup still refers to the ‘per ticket’ pricing. We’ve reached out to VB for clarification and will post an update when received.

Deals Action Down to the Wire

With the RSP contribution deadline within reach, the deals action in the online brokerage space it is at an all-time high. Even so, there were still a few interesting moves heading into the final stretch to the March 1st deadline.

The first, and most obvious, is RBC Direct Investing ramping up the visibility of their ‘pay with points’ promotional offer. Specifically, the homepage of the RBC Direct Investing has this offer splashed in big, bold letters where it cannot be missed.

For a quick refresher, until March 1st RBC Direct Investing is giving points holders 20% more value by lowering the required minimum point redemption amount from 3000 points to 2500 points.

Points can also be used to pay for trading commissions, and with the current promotion, fewer points are required for a trade. Instead of the 1200 points normally required, clients can use 995 points instead.

Another bank-owned online broker running hard to the RSP contribution deadline extended the deadline for their offer from the end of February to the first few days in March. BMO InvestorLine extended the deadline for their current cash back promotion from February 28th to March 4th – a move that enables the ultra-last-minute contributors to benefit from the promotion especially if they’re on the west coast.

As the clock ticks closer to the deadline, keep in mind that there is also another deal set to expire – TD Direct Investing’s tiered commission-free trading offer. This deal is timed to expire on March 1st so, for any procrastinators, this is crunch time.

Best Online Brokerages in the US Announced

In the spirit of the Academy Awards, and continuing the streak of awards for best online brokerage that have taken place in February, south of the border there was also a rather high profile announcement for the best online brokerages for 2019. Barron’s magazine published their 24th edition of their US online brokerage ranking which profiled 14 US brokerages.

From the Canadian vantage point, it is interesting to peer over the fence to see what some of the more noteworthy features are in the US online brokerage space. According to Barron’s, the five categories of features or experience that DIY investors expect in 2019 are comprised of: personalization, accessibility, convenience, thoroughness and sophistication or “PACTS”.

In terms of the top performers in this year’s ranking – which reports performance using a five-star ranking – Interactive Brokers came out on top with 4.5 stars. The top performer last year as well, the repeat performance is impressive considering the speed and scope of changes taking place in the US online brokerage marketplace.

One interesting observation of the field that we also have noted on several occasions is that “active trading” firms are increasingly targeting less active clients with features geared towards less frequent traders. Interactive Brokers is a great example of this, with features like a credit card, bill payments and high interest on uninvested cash, there are certainly mainstream investors as well as active traders who might find that feature stack appealing.

The top five performing firms in this year’s ranking were:

  1. Interactive Brokers
  2. Fidelity
  3. E*Trade
  4. TD Ameritrade
  5. Merrill Edge

So, what is life like for DIY investors on the other side of the border when it comes to online brokerages?

One interesting feature is substantially lower cost per trade. Although Canadian DIY investors have started to see zero commission trading start to emerge, the reality is that the US has a greater variety of lower cost or no cost trading options. For example, Merrill Edge now offers 100 commission-free equity trades per month for clients with assets over $100,000.

Commission-free ETFs are also another area where the US online brokerage space has a considerable advantage over Canadian brokerages. With catalogues of commission-free ETFs that range into the hundreds, there is certainly lots Canadian online brokerages can take note of from the performance of their US online brokerage counterparts.

Perhaps the biggest difference in terms of online brokerage experience for DIY investors in Canada compared to the US is when it comes to technology. While online account opening is still a work in progress at some firms here in Canada, there are virtual reality portfolio management tools already under advanced development from firms like Fidelity, or AI integrated trading experiences with firms such as TradeStation or Interactive Brokers, or smart home connectivity with trading applications at TD Ameritrade. Over the fence, it is truly a brave new world when it comes to technology.

On a side note, this edition of the Barron’s ranking was written by an author new to the Barron’s ranking, Matt Miller. Up until last year, these rankings were conducted and written by Theresa Carey (for the past 23 editions!) who has since moved over to Investopedia. One of the features that appears to be sorely missed by readers is the full spreadsheet of comparisons that appeared in year’s past.

What is interesting to take note of in the US online brokerage rankings that may impact Canadian DIY investors as well as online brokerage firms here is the rapid ascension in ratings that tastyworks has demonstrated.

Largely focused on options trading and founded by Tom Sosnoff, (who also founded and sold Thinkorswim to TD Ameritrade), the playbook of tastytrade (the media arm that is associated with the brokerage tastyworks) is impressive. The brokerage arm – tastyworks – was launched in 2017 so to rise to a middle of the pack ranking overall in such a short span of time is a sign that they are making significant strides with investors.

Why this is worth watching as a force within the online brokerage space here in Canada is because tastytrade’s second largest audience comes from Canada. Already, tastytrade has a nascent relationship with TD Direct Investing – having done joint events with them in the past. This definitely give TD Direct Investing a leg up on the other Canadian brokerages who would want to deliver access to a unique personality and product in the options trading space.

The key takeaways for Canadian online brokerages is that as Canadian DIY investors get to see what’s going on across the border, there will likely be a similar demand for a more rapid and innovative technology experience, lower cost for trading commissions, greater diversity of ETF trading commission-free and exceptional trading-related content. In a nutshell: they have to figure out how to do way more than they’re currently doing now, and do so in a falling commission-rate environment.

Discount Brokerage Tweets of the Week

From the Forums

Straight to the Points

Value investing is all about getting more for your dollar. It’s no surprise then that DIY investors sparked a conversation on RedFlagDeals.com’s investing thread about RBC Direct Investing’s pay with points promotion set to expire at the beginning of March. Check out what investor’s had to say about the merits and limitations of this offer.

Trader’s Remorse

Despite the different coloured logo, things may not always be greener on the other side of the online brokerage fence. One investor had second thoughts about their move from Questrade to BMO InvestorLine, in this post in the Financial Wisdom Forum. Read about what fellow forum users had to offer in the way of sage advice.

Into the Close

That’s a wrap on the action for another week. If you’ve watched any major sporting event or TV event or even surfed around online, you’ve likely seen at least one discount brokerage or robo-advisor pushing hard into the RSP contribution deadline. For those who’ve already tied a ribbon around their RSP contributions for the year, congratulations, there’s one less thing to worry about this week – but if you’re looking for anything to get your nerves frayed, good news, there’s lots on the US and Canadian political scene to keep you from resting on your laurels. Have a winning week!

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Discount Brokerage Weekly Roundup – February 18, 2019

Even though markets took a pause for Family Day in Canada and President’s Day in the US, the calm before the storm is officially over and when the market bells ring again on Tuesday, it will be a mad dash to the RSP contribution deadline. With first time and seasoned DIY investors alike kicking the tires on Canadian online brokerages, the good news is that there is plenty on the table in terms of offers as well as ranking data to help make those important decisions.

In this edition of the roundup we take a deep dive into yet another deals & promotions development in which two Canadian discount brokerages launch late-stage offers. Next, we profile another online brokerage ranking dealing with customer service that revealed some very interesting trends as well as challenger brands that will shift the online brokerage landscape in Canada in the years to come. Of course, we’ll also serve up a healthy dose of online brokerage tweets as well as chatter from the investor forums.

No Country for Old Deals

With the RSP contribution deadline just a few days away, Canadian discount brokerages are pulling out all the stops to try and get DIY investors’ attention (and business) while investments are on their mind. This month has seen a flurry of activity ranging from commission price drops at Scotia iTRADE, something that they have resisted doing for about five years, to just about all Canadian online brokerages putting forward either a commission-free trading or cash back offer.

The trend of posting new offers continued last week with offers from non-bank-owned online brokerages, Questrade and Virtual Brokers, both posting promotional offers.

Questrade’s offer is actually one that deserves a bit more discussion since it is unlike anything we have observed take place in the industry since we have been tracking deals and promotions. Questrade’s latest promotional offer is a transfer-fee coverage offer (something almost all online brokerages offer) however the big development is that Questrade is offering to cover the transfer out fee for any deposit level. This is a massive development for two reasons.

First, the normal deposit threshold for qualifying for a transfer fee coverage offer is between $15,000 and $25,000. Even then, there are times where there is a sliding scale of coverage, so only larger deposit amounts qualify for the full coverage. Occasionally, Qtrade Investor has lowered the transfer fee coverage threshold from the standard $25,000 down to $10,000. So, for Questrade to drop the deposit transfer requirement altogether (for a limited time) is an aggressive move to get accounts that normally would not have qualified for transfer fee coverage to consider switching.

The second reason this offer from Questrade is a big deal is because it reflects their doubling down on a segment of the market that is largely underserved by their competitors. In response, Canadian online brokerages are almost certainly going to have to decide how valuable customer accounts with deposits less than $15,000 to $25,000 are worth, because it now is possible for online investors to ask their brokerage how much they’re prepared to offer to keep their business.

For DIY investors stuck paying fees at online brokerages because their balances are too low, this is an amazing exit opportunity. To be clear, Questrade also charges low balance/inactivity fees, however the threshold to have those fees waived is lower than at their competitors. Questrade charges inactivity fees of $24.95 per quarter on accounts with less than $5,000 in total assets and waives those fees for placing a commission generating trade in a quarter; for individuals under 25 years old; subscribers to a data package and to anyone depositing at least $150 per quarter.

Finally, one more interesting observation with regards to Questrade’s promotional offer is that this is the first time in many years that Questrade has launched a new mass market offer. Earlier on in their history, Questrade was the most active among Canada’s discount brokerages in terms of offering promotions however that activity essentially plateaued with Questrade keeping their same suite of commission-free trading offers. This uptick in their promotional behaviour is a signal that Questrade is revisiting their promotional offers which is one more thing that their competitors now have to factor in.

Also crossing the deals wire last week was Virtual Brokers, who launched a $50 cash back promotion tied to RSP season. Their latest offer, which also comes after having been on the deals sideline for some time, coincides with their being named as Canada’s best online brokerage by the Globe and Mail (alongside TD Direct Investing).

Virtual Brokers’ latest promotion is open to both existing and new clients and offers up a $50 cash back reward for a deposit of $10,000. In comparing the current cash back offers on the market, this is one of the most aggressively priced ones.

To start, they are the only online brokerage offering a cash back amount for a deposit at that level. The next available cash back offer requires a deposit of at least $25,000 – at which point there are three different offers to choose from. Interestingly, the aggressive nature of this offer really stands out when compared against Qtrade Investor, who is offering a cash back amount of $50 for a minimum deposit of $50,000.

Another feature of the latest Virtual Brokers deal that stands out is the timing for when the cash back award will be deposited. According to the terms and conditions of the offer, the cash back will be deposited “after July 1st” which, compared to other offers, is a shorter payback time. To be fair, the exact date was not specified so it does leave considerable wiggle room for that repayment to be issued

Brokerage Minimum Deposit Cash Back Amount
Virtual Brokers $10,000 $50
HSBC Invest Direct $25,000 $188
CIBC Investor’s Edge $25,000 $100
Scotia iTRADE $25,000 $100
BMO InvestorLine $50,000 $400
Qtrade Investor $50,000 $50

 

It should be noted that Questrade does have a referral offer in place that is easily accessible for investors that would also be similar in value to Virtual Brokers’ offer (i.e. $50 cash back for a deposit of $10,000). Scotia iTRADE also has a referral offer however the process of accessing that offer is more difficult than entering in a code.

With over 35 offers now available for DIY investors to choose from, this is a record year for choices and incentives. Not only are there more offers in play for DIY investors to be able access but also the amounts of those offers have increased relative to last year – especially in certain deposit segments.

There have clearly been benefits to anyone who’s waited to see what the online brokerages would come forward with in terms offers. But, for online brokerages, has waiting until RSP season to launch a deal/promo been a good thing?

One hazard of waiting for the RSP season is that consumer expectations shift. If DIY investors look back over the past three to five years, there’s clearly a pattern of Canadian online brokerages offering deals and promotions in the new year or, more recently, from November onwards. Not unlike consumers and Black Friday, however, online investors may start to withhold their account opening or selection until they see the full set of offers available.

What we suspect will unfold is that online brokerages will want to establish a more regular or tactical approach to offering promotions through the year. At the very least, finding a way to stay on investors’ radar throughout the year will be important when it comes to the ‘high season’ of being able to stand out from all of the different offers that will go on display.

The most recent activity from Questrade and Virtual Brokers show, however, that if you’re going to be advertising a promotion later into the RSP season, that in order to get noticed, you will have to go big – which is a great development for DIY investors.

Qtrade Earns Top Customer Service Scores from Surviscor

Earlier this month, Qtrade Investor managed to notch yet another award win in an online brokerage ranking, this time in customer service. Financial services research firm Surviscor announced the results of their service level assessment of the Canadian banking and online brokerage sectors and found that in the brokerage segment, Qtrade Investor provided the strongest service experience.

The results of this year’s service level assessment provided some eye-opening scores, and will undoubtedly cause some furrowed brows across the Canadian online brokerage sector as many of the scores came up less than flattering. More on that in just a moment though.

At the top of the board, Qtrade Investor scored 84% and narrowly beat out RBC Direct Investing who came in second at 82% followed by Questrade in a distant third at 68%. For some context, the average score was 39% while the standard deviation was 27%, which means on a relative basis Qtrade Investor and RBC Direct Investing substantially outperformed the rest of the field.

With an average score of 39% however, this evaluation is indicating that Canadian online brokerages are struggling when it comes to providing what Surviscor defines as quality service. Laurentian Bank Discount Brokerage came in last at 4% while Virtual Brokers landed at 8%. Some big bank-owned-brokerage names also were included in the below average group: Scotia iTRADE, CIBC Investor’s Edge, National Bank Direct Brokerage, and (perhaps the most surprising) BMO InvestorLine (16%).

Of course, while these rankings provide a snapshot of performance over the past year, what is even more interesting – and perhaps telling of a trend in the online brokerage industry – is comparing results year over year.

Online Brokerage 2017 Score 2017 Ranking 2018 Score 2018 Ranking Score Change (y/y)
 BMO InvestorLine 12% 13 16% 11 4%
 CIBC Investor’s Edge 16% 12 30% 8 14%
 Desjardins Online Brokerage 74% T3 52% 5 -22%
 HSBC InvestDirect 28% T8 12% 12 -16%
 Interactive Brokers 54% 6 62% 4 8%
 Jitney Trade 28% T8 24% 9 -4%
 Laurentian Bank Discount Brokerage 4% 15 4% 14 0%
 National Bank Direct Brokerage 28% 10 20% 10 -8%
 Qtrade Investor 90% 1 84% 1 -6%
 Questrade 36% 7 68% 3 32%
 RBC Direct Investing 86% 2 82% 2 -4%
 Scotia iTRADE 66% 5 38% 7 -28%
 TD Direct Investing 20% 11 50% 6 30%
 Virtual Brokers 8% 14 8% 13 0%

Looking at the year over year results, one of the first things that jumps out is that the top two firms are the same this year as last, however the absolute scores are lower. So, last year, Qtrade Investor took top spot with 90% however this year they fell by six percentage points to 84%. Similarly, RBC Direct Investing was in second place last year at 86% and declined to 82% in the most recent set of rankings. While still strong relative to the rest of the field it appears both of these firms took their foot of the gas pedal slightly in 2018.

Who did put more effort into service in 2018, however, was readily apparent. Questrade leaped by 32 percentage points from 36% for 2017 to 68% for 2018. Similarly, TD Direct Investing also shot up by 30 percentage points to 50%, moving from 11th place up to 6th. CIBC Investor’s Edge also showed double digit improvement, climbing by 14 percentage points to 30% for 2018.

In the other direction, the most remarkable drop off in service was from Scotia iTRADE, who fell 28 percentage points from 66% in 2017’s rankings to 38% in the 2018 analysis. Desjardins Online Brokerage, who was tied for third place last year with 74%, fell this year to 5th place (which is still a strong finish) despite a drop of 22 percentage points to 52%.

For DIY investors hunting around for an online trading account, getting a sense of the service experience is partly an exercise in reviewing what other investors have to say about their own experiences as well as relying on rankings and ratings. The interesting contrasts in the service experience appear when compared with the Globe and Mail’s online brokerage rankings – specifically for firms such as Virtual Brokers (which took top spot in the online brokerage ranking this year) and bank-owned brokerage BMO InvestorLine (who also scored well). The wide difference in scoring suggest that there are some areas of the online trading experience where some firms are doing well and others where those same firms might be lagging their peers.

By the same token, for online brokerage firms that are doing well in different rankings/evaluations, this could be a strong indicator of a generally strong (positive) experience. Qtrade Investor, for example, scored well in Globe and Mail ranking as well as taking top honours in the Surviscor evaluation, which indicates that they will likely be a go-to consideration for DIY investors who use rankings/ratings to decide which online brokerages to choose.

Perhaps the most interesting takeaways from the Survsicor results relate to the performance of two particular firms.

The first is Interactive Brokers Canada. Largely relegated to the category of “active trader” online brokerage, this broker has often (anecdotally) been cited by investors as hands off and not providing much in the way of support or service. In the case of the latter, however, there is clearly a disconnect. Interactive Brokers scored fourth in terms of service in 2018, improving 8 percentage points over 2017. While bank-owned brokerages would be assumed to have a lock on offering quality service, in reality 3 out of the top 4 online brokerages in terms of service ratings are non-bank-owned online brokerages.

Another firm to watch, in terms of rankings performance, is Questrade. Rob Carrick stated that “This fast-growing independent is riding an improvement trajectory that will most likely put it on top of this ranking in the next several years.” The surge in performance in service quality rating for 2018 also seem to reflect this trend. So, in terms of driving feature development and client experience across the online brokerage space in Canada, Questrade appears to be taking a leadership position.

As for the firms out of the spotlight, or worse, in the bottom end of the service pack, it will be interesting to see whether the latest Surviscor ratings prompt any notable changes. Interestingly, if the service experience is as good or poor as reflected in the latest Surviscor results, there’s a good chance we will see the spillover in forum and social media posts.

Discount Brokerage Tweets of the Week

From the Forums

Some Q-onfusion

For frequent watchers of the deals and promotions section, Questrade’s latest move to cover transfer fees is a significant event in the marketplace. In this post, from RedFlagDeals.com, there seems to be some confusion regarding the Questrade offer that just launched and a historical offer from different brokerage, Qtrade Investor, whose name tends to trip up forum posters who like to abbreviate.

Passive Aggressive

When it comes to passive investing, it seems like everyone in the business of providing ETFs is jumping on the passive train. In this post, from RedFlagDeals.com, it’s clear that BMO was not about to let some big moves in the ETF space go unchallenged. Check out the reactions to the launch of some new ETFs, ZGRO, ZBAL, ZCON and ZMI.

Into the Close

With another week in the books, it looks like the market storms that spooked investors in December are well behind us. One thing that hasn’t really gone away, however, is the consensus that volatility will be a big part of the market experience for the remainder of the year. As this weekend’s NBA All-Star game showcased, it’s best to be prudent when it comes to the markets. Even though certain trades might seem like a slam dunk, your portfolio can still end up in the loser’s circle by trying to get too fancy.