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Discount Brokerage Weekly Roundup – February 9, 2018

What a week of extremes. The Eagles won the Super Bowl, the Dow Jones cratered, Elon Musk’s rocket took off, XIV blew up and Omarosa is on Big Brother. But those weren’t the only headlines this week. Unfortunately for many DIY investors, also in the headlines again were online brokerage outages.

In this week’s roundup, we take a deep dive into the trading outage issues plaguing the online brokerage space and analyze where the scales are tipping for bank-owned online brokerages. From there we’ll venture south of the border to see the latest developments from one online brokerage and the launch of a new breed on discount brokerages. As always we’ll wrap up with what DIY investors are chatting about on Twiter and in the DIY investor forums.

Coverage on outages

Something has got to give. Yet another week where investors at a Canadian online brokerage were shut out of the market at one of the most volatile markets in the past two years. And, once again, the outage was covered in news outlets like the Globe and Mail and on BNN. Also, let’s not forget the firestorm on Twitter.

This past week it was RBC Direct Investing who suffered an outage that was attributed to a ‘fibre optic cable’. No further details were reported by the Globe and Mail other than to say that a fix had been deployed although that came as cold comfort to the investors caught in the vortex of turbulent market selloff.

Canadian online brokerages weren’t the only brokerages to go down, however, as major US online brokerages Fidelity, TD Ameritrade and Charles Schwab also reported technical issues related to overwhelming trading volume. In the case of Fidelity clients, the last major service interruption was in November. For Canadian DIY investors, however, the long wait times on the phones or platform outages (which then trigger long wait times on the phones) seem like a much more frequent occurrence.

Suffice to say, it’s safe to assume that many DIY investors are not pleased. But has the issue reached a boiling point with investors? Should the online brokerages be concerned?

It was interesting to view the coverage of RBC Direct Investing’s outage on BNN this past week, specifically the segment featuring Dale Jackson which reported on the service interruption, the fall out with DIY investors and the response by independent online brokerages. While the first half of the segment covered the outage, it was the latter portion of the discussion which stood out, in particular because of the perspective given on investor dissatisfaction over the outages and the suggestion that DIY investors are abandoning bank-owned brokerages in favour of independent brokerages.

Jackson cited a 2017 Surviscor study on overall online brokerage experience that measures a number of different factors about an online brokerage. In that study, Qtrade Investor and Questrade performed first and second respectively. And, the inference drawn suggested that DIY investors are dissatisfied with bank-owned online brokerage service and fleeing to non-bank owned brokerages.

At issue with that inference is whether “online brokerage experience” equates to or is a reliable proxy for “investor satisfaction” especially in the context of a conversation on service levels shortcomings.

Fortunately, there is the JD Power Investor Satisfaction study which is conducted every year as well as specific reporting by Surviscor that measures the customer service responsiveness. We compared these very different measures of online brokerage experience and found that, in 2017, Qtrade Investor scored the highest in both Surviscor assessments and second highest in the J.D. Power study. From a broader perspective, in comparing bank-owned and non-bank-owned brokerages, however it was very interesting to note that non-bank-owned brokerages scored higher as a group than did bank-owned brokerages.

As the table above shows, however, there is considerable variation within the bank-owned brokerage and the non-bank-owned group, but the broader point is that just because an online brokerage is affiliated with or owned by a bank, doesn’t necessarily mean it will be “better” at service, overall online experience or investor satisfaction.

As a matter of fact, when it came to service assessment, if the world of online brokerages is divided up into only bank-owned and non-bank-owned, the average for non-bank-owned brokerages is 53% compared to bank-owned brokerages at 37%.

It’s certainly fair to infer that online investor sentiment appears to be negative as a result of recent outages, but the hard data on account migration or turnover away from bank-owned brokerages as a result of investor “dissatisfaction” is not actually cited and, as a result, cannot be verified. It might be fair to suggest that there is already a trend or shift in consumer preferences for non-bank-owned brokerages, but more data would be needed.

The fact that this data – along with incidences of outages – cannot be verified publicly raises the question of whether or not Canadian online brokerages need a regulatory requirement to report some operating metrics publicly so that DIY investors can make unbiased, data-driven decisions about who they should trust with their investments – and who will provide reliable access to those investments. In the absence of that data, consumers are left to turn to other 3rd party ratings and evaluations, each with different approaches to measuring components of the online brokerage experience.

As highlighted in several roundups already in 2018, online brokerages are under a microscope. It seems like only a matter of time before consumer sentiment starts to drive political attention, especially if outages on busy market days continue. If they’re not at a boiling point already, DIY investors are certainly on the path there.

In terms of whether there is cause for concern for the online brokerages – and especially the bank owned online brokerages, there was an interesting poll conducted by BNN which asked: “How do you react when your bank provides disappointing service?”

As of the writing of this post the results below paint a fairly grim picture for a bank that provides “disappointing service” with 54% of respondents stating that they would take their business elsewhere. And, we’ve got an inkling as to where that business may be headed.

Interactive Brokers trading metrics

If there’s one group of folks who are welcoming the volatility it’s not traders, it’s their online brokerages. The meltdown of the XIV proved that traders can get things spectacularly wrong, however with trading volumes at levels not seen in years, online brokerages must be smiling – at least those that didn’t suffer interruptions during trading hours.

With all of the other news that coincided with the regular release of trading metrics from Interactive Brokers, we thought it would be interesting to cycle back to those stats to see what traders and investors at the typically active end of the market were up to in January in the US.

By all measures, it appears that Interactive Brokers crushed their numbers right out of the gate in 2018. Not only were Daily Average Revenue Trades 40% higher than a year ago (and 29% higher than in December), client accounts grew 27% in a year, margin loan balances grew 61% in a year and client equity grew 50% higher in a year. Again, for DIY investors to take note of, the average commission per cleared client order was $2.59 for stocks and $6.03 for options.

It’s still noteworthy that commissions for trades at Interactive Brokers are substantially lower than those of their American counterparts and demonstrate the case that commission costs in Canada are almost certainly going to continue to drift lower.

While Interactive Brokers is a known competitor in the online brokerage space even here in Canada, another interesting development this week in the US could also broaden who will possibly challenge existing Canadian brokerages (and it’s not Robinhood). Earlier this week, Overstock.com launched a partnership with Siebert Financial Corp to offer a discount online trading platform via FinanceHub (owned by Overstock.com).

The online discount trading platform, Muriel Siebert & Co, offers $1.99 trades for Club O Gold Members (an Overstock membership program). This is the second big announcement by Overstock.com this year, with an earlier move to offer a robo-advisor. The reason this is such a noteworthy development is because it demonstrates that large online retailers who have an installed client base and a savviness with technology, can move into the financial services space.

For an online brokerage, such as Interactive Brokerage, the commission fees are already generally fairly low and as such, they are likely not going to have to lower prices to match or compete. Conversely, larger online brokerages will be watching to see if Overstock’s model is successful and if so, they’ll have to budget for a world in which a larger online retail brand – such as Amazon – may try to sweeten the deal on a prime membership by getting a discount on trading commissions.

Discount Brokerage Tweets of the Week

Mentioned by Canadian DIY investors were BMO InvestorLine, CIBC Investor’s Edge, Questrade, RBC Direct Investing, Scotia iTRADE, TD Direct Investing, and Virtual Brokers.

From the Forums

Let’s talk about tax

It’s that time of year again when tax talk is all the rage. Here are a couple of interesting posts of issues that DIY investors encountered in trying to get their tax documentation in order.

http://www.financialwisdomforum.org/forum/viewtopic.php?f=33&t=104539&p=609074&sid=341165a8624d094c47ee6a5554a016bc#p609074

http://forums.redflagdeals.com/interactive-brokers-activity-report-errors-2169464/

Referral code

Experience is sometimes a tough teacher. For one DIY investor, they missed out on a promo code offer because they didn’t input their code in the right place. Find out what this post offers other investors as a cautionary tale when opening an account to get the deal.

Into the Close

T.G.I.F. Late as it is, thankfully the weekend is here. The good news is there’s no shortage of screen time to get in (other than staring at charts) and likely no shortage of drama either. Especially now that volatility is blowing through the markets. Hang on to your hats, next week should be fun.

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Discount Brokerage Deals & Promotions – February 2018

*Update: Feb. 2/18* The deals and promotions activity at Canadian discount brokerages is almost at full throttle this month.With over 30 advertised deals for DIY investors to choose from, there is no shortage of incentives from brokerages big and small, each trying to sweeten the deal for DIY investors.

And, while there were no new deals out of the gate in February, January did welcome to the deals stage offers from Credential Direct, HSBC InvestDirect, National Bank Direct Brokerage and Qtrade Investor. Of particular interest for DIY investors, the cash back, commission-free trade and discounted commission deals are the most popular category of deal being put forward.

With so many offers now available, we summarized which online brokerages were offering the most cash back for registered (TFSA or RRSP) accounts at all Canadian online brokerages. It bears repeating however that most of Canada’s largest bank-owned brokerages are offering more, in dollar terms, than the non-bank owned brokerages are.

Also, interesting from looking at the above breakdown, is that although there is considerable overlap, different Canadian bank-owned online brokerages are clearly targeting specific deposit segments of the DIY investor market.

The bottom line, however, is that this month may be the best time for any DIY investor looking to open an online investing account. While a promotion may not be the primary reason for choosing an online brokerage, the good news is that there is likely to be a bit of a bonus no matter where you choose (almost).

As always, if there are offers that we’ve missed that might be of benefit to Canadian DIY investors, please share in the comments section below.

Expired Offers

*Update: Feb. 2/18: Desjardins Online Brokerage’s 1% commission credit offer has been extended to March 31st, 2018.*

There was only one promotional offer that technically did expire at the end of January and for which the terms and conditions page on the website was not updated at the time of publishing of this post. Desjardins Online Brokerage’s long standing 1% commission credit offer technically expired at the beginning of February. We’ll continue to monitor to see if the official terms of this offer are updated or if a new offer appears in its place. Stay tuned.

Extended Offers

*Update: Feb. 2/18: Desjardins Online Brokerage’s 1% commission credit offer has been extended to March 31st, 2018.*

There were no extensions to report at the outset of the month.

New Deals

There were no new promotions at the outset of February, however there were several offers that came to market through the month of January. Credential Direct and Qtrade Investor both launched cash bonus offers for new and existing clients. Also launching a cash back offer was HSBC InvestDirect. National Bank Direct Brokerage joined the promotional race later in the month with an interesting commission-free trade offer, notable because the timeframe to use the free trades is a lengthy one year.

Discount Brokerage Deals

  1. Cash Back/Free Trade/Product Offer Promotions
  2. Referral Promotions
  3. Transfer Fee Promotions
  4. Contests & Other Offers
  5. Digital Advice + Roboadvisor Promotions 

Cash Back/Free Trade/Product Offer Promotions

Company Brief Description Minimum Deposit Amount Commission/Cash Offer/Promotion Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitneytrade and receive access to their preferred pricing package. n/a Discounted Commission Rates none For more details click here none
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive $88 in commission credits (up to 17 commission-free trades). Use promo code SPARX88 when signing up. Be sure to read terms and conditions carefully. $1,000 $88 commission credit 60 days Access this offer by clicking here: $88 commission-credit offer . For full terms and conditions, click here. none
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive 5 commission-free trades. Use promo code 5FREETRADES when signing up. Be sure to read terms and conditions carefully. $1,000 5 commission-free trades 60 days 5 commission-free trade offer December 31, 2018
Open and fund a new account with Virtual Brokers with at least $5,000 and you may be eligible to receive up to two months of trading at $4.99 per trade (maximum of 15 trades per month). Use promo code 499COM2017 when signing up to qualify. See terms and conditions for full details. $5,000 Up to 2 months of trading at $4.99 per trade (max 15 trades per month) Commissions will be reimbursed after June 30, 2018. For more details, click here March 31, 2018
Open and fund a qualifying account with TD Direct Investing with at least A) $10,000; B) $50,000; C) $100,000; D) $250,000 or E) $500,000+ and place at least 5 commissionable trades within 90 days of account opening and you may be eligible to receive either A) $100; B) $200; C) $300; D) $500 or E) $1,000 in cash back. Be sure to read full terms and conditions for eligibility for this offer. A) $10,000 B) $50,000 C) $100,000 D) $250,000 E) $500,000+ A) $100 B) $200 C) $300 D) $500 E) $1,000 Cash award will be paid to the client before the last day of the month following the conclusion of the qualification period (90 days). #RetireReady Promotion March 1, 2018
Disnat Desjardins Online Brokerage is offering new clients 1% of assets transferred into the new account in the form of commission credits (to a maximum value of $1,000). Minimum qualifying deposit is $10,000. To qualify, individuals will have to call 1-866-873-7103 and mention promo code DisnatTransfer or email: [email protected]. See details link for more info. $10,000 1% of assets transferred in the form of commission-credits (max credits: $1,000) 6 months Disnat 1% Commission Credit Promo March 31, 2018
Open a new account at National Bank Direct Brokerage with at least a) $10,000 or B) $20,000+, and you may be eligible to receive up to A) 10 or B) 25 commission-free trades. For the 10 free trades offer, enter promo code FREE10 and for the 25 free trades offer enter promo code FREE25. This offer is also available to existing clients. Be sure to read terms and conditions for full details. A) $10,000 B) $20,000+ A) 10 commission-free trades B) 25 commission-free trades 12 months Free Trades Campaign April 30, 2018
Open a new account or fund an existing account at Credential Direct with at least A) $15,000; B) $50,000; C) $150,000; D) $500,000 or E) $1M+ and you may be eligible to receive a cash bonus of A) $75; B) $125; C) $200; D) $500 or E) $1,000. For new clients, use promo code CASH2018RSP when applying. Existing clients can access this promotion from the promotions page available on the account backend. A donation equivalent to 10% of the bonus payout will also be made by Credential Direct to Boys and Girls Clubs of Canada. Be sure to read terms and conditions for full details. A) $15,000 B) $50,000 C) $150,000 D) $500,000 E) $1M+ A) $75 B) $125 C) $200 D) $500 E) $1000 Cash will be credited to qualifying investor accounts the week of August 20, 2018 Winter Offer 2018 March 16, 2018
Transfer at least A) $25,000; B) $50,000; or C) $100,000 into a new or existing RRSP, spousal RRSP or TFSA at CIBC Investor’s Edge before March 1, 2018 and you may be eligible for a cash back offer of A) $100; B) $200 or C) $400. Be sure to read terms and conditions for full details. A) $25,000 B) $50,000 C) $100,000 A) $100 B) $200 C) $400 Cash back will be deposited the week of May 4, 2018 (for transfers received by Dec. 31, 2017) or July 3, 2018 (for transfers received after Dec. 31, 2017). CIBC Investor’s Edge Cash Back Promo March 1, 2018
Open a new account with HSBC InvestDirect by transferring in at least A) $25,000; B) $100,000; C) $250,000; D) $500,000 or E) $1,000,000 or more from another Canadian financial institution and execute at least three commission-generating trades by April 30th, 2018, and you may be eligible to receive a cash bonus of up to A) $88; B) $188; C) $288; D) $688 or E) $988. Be sure to read terms and conditions for full details. A) $25,000 B) $100,000 C) $250,000 D) $500,000 E) $1M+ A) $88 B) $188 C) $288 D) $688 E) $988 Transfer-in bonus will be deposited by November 30, 2018. Winter Offer – Transfer-In Bonus March 30, 2018
Scotia iTrade Open and fund a new account with Scotia iTRADE with at least A) $25,000; B) $50,000; C) $100,000; D) $250,000; E) $500,000 or F) $1M+ and you may be eligible to receive a pre-paid Visa gift card worth A) $50; B) $100, C) $200; D) $300; E) $600 or F) $1200. Use code VISA18 when signing up. Be sure to read terms and conditions for full details. A) $25,000 B) $50,000 C) $100,000 D) $250,000 E) $500,000 F) $1M+ A) $50 B) $100 C) $200 D) $300 E) $600 F) $1200 pre-paid card should arrive by July 31st 2018 Scotia iTRADE offer March 1, 2018
Open and fund a new qualifying account with at least $25,000 and you may qualify for one month of unlimited commission-free trades and up to one month free of an advanced data package. Use promo code ADVANTAGE14 when opening a new account. Be sure to read terms and conditions for full details. $25,000 commission-free trades for 1 month + 1 month of advanced data. 1 month Active Trader Program December 31, 2018
Open a new account or fund an existing account with Qtrade Investor with at least A) $50,000; B) $100,000; C) $250,000; D) $500,000 or E) $1M+ and you may be eligible to receive A) $50; B) $100; C) $250; D) $500 or E) $1,000. Be sure to read terms and conditions for full details. A) $50,000 B) $100,000 C) $250,000 D) $500,000 E) $1M+ A) $50 B) $100 C) $250 D) $500 E) $1,000 Cash back will be credited by July 31, 2018. Cash back offer February 28, 2018
BMO InvestorLine Open a new qualifying account with BMO InvestorLine or fund a qualifying existing account, with at least A) $100,000; B) $200,000 or C) $300,000+ in net new assets and you may be eligible to receive up to A) $200 or 20 commission-free equity trades; B) $400 or 40 commission-free equity trades; or C) $750 cash back or 75 commission-free equity trades. Commission-free trades are good for up to two months. In addition, eligible individuals can receive an extra $50 as part of the refer a friend program. Use promo code SPARXCASH when signing up for the cash back offer or SPARXTRADES when signing up for the commission-free equity trade bonus. Be sure to read the terms and conditions for more details on the offer. A) $100,000 B) $200,000 C) $300,000 A) $200 or 20 commission-free equity trades. B) $400 or 40 commission-free equity trades. C) $750 or 75 commission-free equity trades. Cash back will be deposited the week of Nov. 12, 2018. Commission-free equity trades are good for up to two months. BMO InvestorLine Winter 2018 Campaign April 1, 2018

Expired Offers

Last Updated: Feb. 2, 2018 08:30 PT

Referral Promotions

Company Brief Description Minimum Deposit Amount Incentive Structure Time Limit to Use Commission/Cash Offer Deposit Details Link Deadline
Refer a friend to Questrade and when they open an account you receive $25 cash back and they receive either A) $25; B) $50; C) $75; D) $100; or E) $250 depending on the amount deposited amount. Enter code: 476104302388759 during account sign up to qualify. Be sure to read the terms and conditions for eligibility and additional bonus payment structure and minimum balance requirements. A) $1,000 B) $10,000 C) $25,000 D) $50,000 E) $100,000+ $25 cash back (for referrer per referral; $50 bonus cash back for every 3rd referral) For referred individuals: A) $25 cash back B) $50 cash back C) $75 cash back D) $100 cash back E) $250 cash back Cash deposited into Questrade billing account within 7 days after funding period ends (90 days) Refer a friend terms and conditions Code Number: 476104302388759 none
Scotia iTrade If you refer a friend/family member who is not already a Scotia iTRADE account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link. A) $10,000 B) $50,000+ A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50) 60 days Refer A Friend to Scotia iTrade tbd
BMO InvestorLine If you (an existing BMO InvestorLine client) refer a new client to BMO InvestorLine and they open an account with at least $50,000 the referrer and the referee may both be eligible to receive $50 cash. To qualify the referee must use the email of the referrer that is linked to their BMO InvestorLine account. See terms and conditions for full details. $50,000 You(referrer): $50; Your Friend(referee): $50 Payout occurs 45 days after minimum 90 day holding period(subject to conditions). BMO InvestorLine Refer-a-Friend October 31, 2018

Expired Offers

Last Updated: Feb. 17, 2018 18:30 PT

Transfer Fee Promotions

Company Brief Description Maximum Transfer Fee Coverage Amount Minimum Deposit Amount for Transfer Fee Eligibility Details Link Deadline
Transfer $15,000 or more to HSBC InvestDirect, and they will pay up to $150 in transfer fees. $150 $15,000 2018 Winter Offer – Transfer-In Bonus March 30, 2018
Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees. $135 $15,000 Transfer Fee Rebate Details none
Transfer $20,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees. $135 $20,000 Transfer Fee Rebate none
Transfer $25,000 or more from another brokerage and Credential Direct will cover up to $150 in transfer fees. Use promo code SWITCHME when signing up to qualify for the transfer promotion. $150 $25,000 Credential Direct Transfer Fee Rebate none
Transfer $25,000 or more to Qtrade Investor from another brokerage and Qtrade Investor may cover up to $150 in transfer fees. See terms and conditions for more details. $150 $25,000 Transfer Fee Rebate none
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. $150 $25,000 Transfer Fee Promo none
Transfer at least $25,000 or more in new assets to TD Direct Investing when opening a new account and you may qualify to have transfer fees reimbursed up to $150. Be sure to contact TD Direct Investing for further details. $150 $25,000 Contact client service for more information (1-800-465-5463). none
Transfer $25,000 or more to Virtual Brokers and they may cover up to $150 in transfer fees. $150 $25,000 Transfer Fee promo April 30, 2018
Transfer $25,0000 or more to Scotia iTRADE and they cover up to $150 in transfer fees. $150 $25,000 Transfer Fee promo March 1, 2018
Transfer $25,000 or more into a CIBC Investor’s Edge account and they will reimburse up to $135 in brokerage transfer fees. Clients must call customer service to request rebate after transfer made. $135 $25,000 Confirmed with reps. Contact client service for more information (1-800-567-3343). none
Disnat Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1-866-873-7103 and mention promo code DisnatTransfer. See details link for more info. $150 $50,000 Disnat 1% Commission Credit Promo March 31, 2018
BMO InvestorLine Open a new qualifying account with BMO InvestorLine or fund a qualifying existing account, by transferring in at least $200,000+ in net new assets and you may be eligible to have transfer fees covered up to $200. Use promo code SPARXCASH when signing up to also be eligible for cash back offer or SPARXTRADES to be eligible for the commission-free trade offer. Be sure to read the terms and conditions for more details on the offer. $200 $200,000 BMO InvestorLine Winter 2018 Campaign April 1, 2018

Expired Offers

Last Updated: Feb. 17, 18:40 PT

Other Promotions

Company Brief Description Minimum Deposit Amount Required Details Link Deadline
Disnat Desjardins Online Brokerage, in conjunction with MoneyTalks, is offering 3 months of the “Inside Edge” investor information service to Desjardins Online Brokerage clients. Use promo code DESJ2016 during checkout to qualify. Be sure to read full terms and conditions for more information. n/a MoneyTalks Inside Edge Discount none
Disnat Desjardins Online Brokerage is offering $50 in commission credits for new Disnat Classic clients depositing at least $1,000. See terms and conditions for full details. $1,000 Broker@ge 18-30 Promotion none
Scotia iTrade Scotiabank StartRight customers can receive 10 commission-free trades when investing $1,000 or more in a new Scotia iTrade account. Trades are good for use for up to 1 year from the date the account is funded. Use promo code SRPE15 when applying (in English) or SRPF15 when applying in French. Be sure to read full terms and conditions for full details. $1,000 StartRight Free Trade offer none

Expired Offers

Last Updated: Feb. 1, 2018 22:00 PT

Digital Advice + Roboadvisor Promotions

Robo-advisor / Digital advisor Offer Type Offer Description Min. Deposit Reward / Promotion Promo Code Expiry Date Link
Discounted Management Open and fund a new Questrade Portfolio IQ account with a deposit of at least $1,000 and the first month of management will be free. For more information on Portfolio IQ, click the product link. $1000 1st month no management fees KDKFNBBC None Questrade Portfolio IQ Promo Offer
Discounted Management Open a new account with BMO SmartFolio and receive one year of management of up to $15,000 free. See offer terms and conditions for more details. $1,000 1 year no management fees STSF February 28, 2018 SmartFolio New Account Promotion
Cash Back – Referral BMO SmartFolio clients will receive $50 cash back for every friend or family member who opens and funds a new SmartFolio account. Friends and family referred to SmartFolio will receive $50 cash back for opening and funding an account, plus automatic enrollment into SmartFolio’s mass offer in market at the time. See offer terms and conditions for more details. $1,000 $50 cash back (referrer) $50 cash back (referee) Unique link generated from SmartFolio required. None SmartFolio Website
Transfer Fee Coverage Transfer at least $25,000 into Virtual Wealth when opening a new account and you may be eligible to have up to $150 in transfer fees covered by Virtual Wealth. $25,000 up to $150 in transfer fees covered None None Contact customer service directly for more information.
Last Updated: Feb. 1, 2018 22:00 PT
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Discount Brokerage Weekly Roundup – January 19, 2018

This week has been all about deals. From the frenzied (but futile) deal making to avoid the US government shutting down to the announcement of cities jockeying to make a deal to attract Amazon for a new headquarters, 2018 is already knee-deep in deal making. Also swamped with deals are Canadian DIY investors who now have well over two dozen discount brokerage deals to choose from. Of course, like all deals, it eventually comes down to the details.

In this edition of the roundup we take a deep dive into the deals and promotions up for grabs as two more Canadian discount brokerages joined in the deals frenzy this week. From there we’ll check back in briefly on how the platform outage and client service wait time situation is progressing and as always, we’ll close out with tweets from Canadian DIY investors and a few forum posts on what’s making waves in the investor forums.

Let’s make a deal

Initially this was supposed to be a simple update. Two more Canadian online brokerages, Credential Direct and Qtrade Investor, launched promotions this past week bringing the total number of advertised offers from Canada’s discount brokerages to 30.

Of course, a simple question about how the two deals stacked up against one another led to an excel spreadsheet and things just spiraled from there. What can we say, comparisons are in our DNA – oh and what market junkie hasn’t spent a Friday night or two making excel spreadsheets trying to find a great deal?

So, starting first with the new promotions from Credential Direct and Qtrade Investor. Both of these offers are tiered cash-back promotions which means that with greater deposits come greater cash back amounts.

The table below shows the different deposit tiers for each offer as well as the associated cash back bonus. In comparing the two offers side by side, Credential Direct’s offer has a lower threshold to qualify at $15,000 vs Qtrade Investor’s $50,000. Also, it’s relatively clear that Credential Direct is offering up a much higher cash bonus that Qtrade Investor is for deposit levels all the way up to $250,000. For a ‘narrow’ range of between $250,000 to $500,000, Qtrade Investor does have a slightly better offering ($50 more) and beyond $500,000 the two bonus offers are identical. Perhaps another noteworthy difference is that Credential Direct’s offer expires on March 16th while Qtrade Investor’s expires on February 28th.

Credential Direct Qtrade Investor
Deposit Tier Cash Back Bonus Deposit Tier Cash Back Bonus
$15,000 $75
$50,000 $125 $50,000 $50
$100,000 $100
$150,000 $200
$250,000 $250
$500,000 $500 $500,000 $500
$1M+ $1,000 $1M+ $1000

While on the surface that seems like it might be unsurprising to learn that almost immediately after Credential Direct launched its offer, Qtrade Investor launched theirs, it becomes a bit more interesting when put into context. Specifically, it is interesting because these two brands will be merging into a single online brokerage – likely under the Qtrade Investor brand, which effectively means that clients who choose to open their account with Credential Direct will (eventually) get the benefits of becoming a Qtrade Investor client but will get a much healthier bonus to do so than those opting to go to Qtrade Investor directly.

Now, as mentioned above there are about 30 offers being advertised by Canada’s discount brokerages and with the addition of the promotions by Qtrade Investor and Credential Direct, there are now more cash back (or commission-free or discounted trade) bonuses than there are transfer fee bonuses – a bullish signal that online brokerages are very motivated to bring on new clients.

Interestingly, of the 13 cash back or commission credit/discounted trade offers, 8 of them have a cash back component, which is a lot of choice when it comes to DIY investors shopping around for a new account. To help simplify the comparisons, we evaluated the maximum cash back bonus available at each online brokerage for each deposit tier, meaning that there is now an easy way to view the ‘best’ deal available for a given deposit tier (see table).

Deposit Amount Brokerage with Best Offer
Brokerage with Best Offer Cash Back Amount
 $1,000 Questrade $25
 $5,000 Questrade $25
 $10,000 TD Direct Investing $100
 $15,000 TD Direct Investing $100
 $25,000 CIBC Investor’s Edge TD Direct Investing $100
 $50,000 CIBC Investor’s Edge TD Direct Investing $200
 $100,000 CIBC Investor’s Edge $400
 $150,000 CIBC Investor’s Edge $400
 $200,000 BMO InvestorLine CIBC Investor’s Edge $400
 $250,000 TD Direct Investing $500
 $300,000 BMO InvestorLine $750
 $500,000 TD Direct Investing $1,000
 $ 1M+ Scotia iTRADE $1,200

Now before pressing too far forward, it is important to mention that Questrade’s cash back bonus offer is only available through their referral key (which can be found on our deals table). Since they have made it easy and accessible to use the referral system to obtain a cash-back bonus, we opted to include them in this list. BMO InvestorLine and Scotia iTRADE also have referral offers which can be stacked on top of an advertised deal so for individuals who are able to secure direct referrals from either BMO InvestorLine or Scotia iTRADE clients, there might be additional bonuses. Accessing these two referral offers does require coordination with existing clients so we’ve excluded those from calculations for that reason.

One of the first things that jump out about the cash-back bonuses is just how many category leaders are from bank-owned online brokerages. Specifically, 11 of the 13 categories have bank-owned online brokerages offering the top cash back bonus with TD Direct Investing offering the highest (or is tied for offering the highest) cash back bonuses in 6 of the 13 deposit tiers identified. CIBC Investor’s Edge is a close second, offering the highest (or tied for offering the highest) in five of the deposit tiers.  Only Questrade’s offer of $25 cash back for accounts of between $1,000 and $10,000 stands out as the only non-bank-owned online brokerage to make this list.

It is worth mentioning that the current promotion for CIBC Investor’s Edge applies only to TFSA and RRSP accounts, not to cash/margin trading accounts. So, depending on the account type being opened, this promotion may or may not be applicable, in which case TD Direct Investing would have the highest cash back bonuses on deposits up to $200,000 and from $500,000 to $1M. Between $200,000 and $500,000, BMO InvestorLine would have the best cash back offering and above $1M, Scotia iTRADE would have the best deposit bonus.

Noticeably absent (so far) from the promotional offer mix have been RBC Direct Investing and National Bank Direct Brokerage, two firms that historically have posted offers for DIY investors. If they do decide to step in, however, the cash back offer bar has clearly been set by their peers.

Clearly this RSP season, bank-owned online brokerages are dominating the promotional offer matrix with cash-back offers. By leveraging their size, they are squeezing out smaller players in the space such as Credential Direct, Questrade, Qtrade Investor and Virtual Brokers, especially in the segment of investors who have $10,000+.

For the smaller players, it’s going to take a combination of innovative offerings, great service, ultra-competitive pricing and some significant marketing investment to compete against the incentives being dropped by the bank-owned online brokerages.

Given the merger of Credential Direct and Qtrade Investor (which itself is owned by Desjardins Online Brokerage) as well as the acquisition of Virtual Brokers by CI Financial, it will be interesting to if these firms start to outspend (or out maneuver) the larger bank-owned online brokerages in promotional offers. For the moment, however, DIY investors will certainly entertain letting the best incentive (i.e. cash) guide their decision.

Outages & Outrage (continued)

First it was fire and fury, then outage and outrage and now, unfortunately, it’s still outage and outrage – and also wait and hate.

Frustration set in again for DIY investors as long telephone wait times at several online brokerages this past week drove clients to once again post pictures of hellishly long wait times.

Catching significant heat yet again was Scotia iTRADE, who received messages from frustrated users forced to wait well over an hour (in some cases a combined 8 hours in a week). In digging a little deeper into the reported wait time messages from clients, we noted that wait times started to surge in December (and there were some long wait times reported as far back as November). This is noteworthy only because the messaging around the reasons why DIY investors are waiting (and waiting) provided by Scotia iTRADE reps on Twitter is that high call volume is “unexpected”.

Scotia iTRADE wasn’t the only online brokerage in the crosshairs of DIY investors this week, however, as BMO InvestorLine suffered a trading platform outage on Tuesday which naturally resulted in a surge of frustrated and angry responses online (see tweets below).

Perhaps the key takeaway from many of the comments is that clients expect more out of a bank-owned online brokerage. There is no distinction between the parent banking brand and the online brokerage arm. So while the banking side of their operations may be functioning well, the service standard has been raised such that expectations around the DIY investing side are now higher.

All of this frustration is not going unnoticed. As we mentioned in the last two roundups, the media is paying attention. This past week a tweet by Rob Carrick inviting DIY investors to share their (horror) stories with the Globe and Mail is again a signal that the Canadian online brokerage space is under a microscope for service delivery, with the bank-owned brokerages getting the bulk of the spotlight.

With the next round of Globe and Mail online brokerage rankings and reviews set to go live, these latest developments will add some interesting colour to the overall assessment of “value” that DIY investors get from choosing between bank-owned online brokerages and the ‘independent’ online brokers.

Discount Brokerage Tweets of the Week

This week, outages and customer service delays continued to plague DIY investors looking to capitalize on the volatility in the markets. Mentioned this week were BMO InvestorLine, CIBC Investor’s Edge, Questrade, RBC Direct Investing, Scotia iTRADE, and TD Direct Investing.

From the Forums

Unhappy people

Just because a bank-owned brokerage has size on their side, doesn’t mean there won’t be the occasional hiccup. In this market, however, those hiccups get magnified. Going beyond Twitter, this post from RedFlagDeals.com this week shows the ripple effect of BMO InvestorLine’s platform outage on client experience. Also, this post provides additional colour on the phone wait times at other online brokerages.

Something borrowed

Before borrowing funds from an online brokerage, it’s important to understand exactly how it works and what it costs. This post, from reddit’s personal finance Canada thread, walks one Questrade user through the numbers of borrowing from an online brokerage.

Into the Close

Ironically, this edition of the roundup stayed open later than the US government. Not to worry, however, as markets generally shrugged off the closure to power to new highs this week again. All that said, this weekend should be a wacky one on Twitter. Here’s hoping there are great highlight reels from NFL playoff games to tune into instead. Have a great weekend!

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Discount Brokerage Deals & Promotions – January 2018

*Update: 1/25* Happy New Year! It seems like the one place in Canada that is still hot this winter is the deals and promotions section for Canada’s discount brokerages. It’s a strong start to 2018 for Canadian discount brokerages, as the official race to the RSP contribution deadline is on.

With excitement about marijuana legalization, blockchain and crytptocurrencies as well as stock markets continuing to push higher, there are many reasons DIY investors would be looking into online trading accounts. Fortunately, for those in the market for an RSP or TFSA or even a cash/margin account, there are over two dozen offers now in play.

Leading off the deals news this month is BMO InvestorLine, who upped the ante in the promotional pool with a cash back/commission-free trade offer to start 2018. In addition, BMO’s SmartFolio has also lowered the minimum account deposit threshold to open an account (and thus to qualify) for their waived management fee promotion, from $5,000 to $1,000.

For the new year, almost all of Canada’s major online brokerages have a promotional offer in play. The most common offer online brokerages are putting forward are transfer-fee coverage offers that help pay for the cost of switching discount brokers.

Of course, the most popular category of offers for Canadian DIY investors is the cash back or commission-free trade offer type. Starting off in 2018 there are 9 of these offers to choose from. Four of Canada’s bank-owned online brokerages currently have promotions in this category, with TD Direct Investing having the lowest deposit threshold ($10,000) of this group to qualify for a cash-back promotion.

The best news, however, is that with a few more online brokerages still on the sidelines, there’s lots of momentum and incentive for them to jump into the fray. And, to ensure they get noticed, the deals will have to either stand out or match some of the more competitive offers currently out there.

As always, we’ll continue to monitor the deals activity, however if you find out about an offer that would be of value to our readers, feel free to post it in the comments below.

Expired Offers

There were a couple of offers that expired through December. The first was HSBC InvestDirect’s commission-free trade offer which expired Dec. 15th. The second offer that expired was BMO InvestorLine’s cash back promotion. Not to worry, however, as BMO launched a new deal to replace its outgoing offer (more details below).

Extended Offers

Good news for Questrade fans as an extension was granted for Questrade’s 5 commission-free trade offer to Dec. 31st 2018.

New Offers

*Update: 1/25 – National Bank Direct Brokerage has stepped into the deals and promotions race with an interesting commission-free trading offer. NBDB appears to be targeting investors with lower balances to qualify for this promotion with the first deposit tier (for 10 free trades) being $10,000 and the next tier (for 25 free trades) being $20,000. The bonus for this particular offer is that the commission-free trades are good for up to one year meaning there is no rush to use them up. See the table below for more information*

*Update: 1/17 – Just one day after Credential Direct launched a cash-back offer, Qtrade Investor also went live with a cash-back offer of their own. Qtrade Investor is offering up $50 (for deposits starting at $50,000) to $1,000 (for deposits of $1M+) cash back. This offer is running until Feb. 28th. See table below for more information.*

*Update: 1/16 – Credential Direct is the latest Canadian online brokerage to launch an offer for the RSP season. The promotion is a combination of a tiered cash back offering as well as a bonus of donating cash to a good cause (Boys and Girls Clubs of Canada). Qualifying deposits for this offer start at $15,000 (which offers $75 cash back) and go up to $1 million dollars (which offers $1,000 cash back). See table below for more information.*

*Update: 1/12 – HSBC InvestDirect joined the deals pool this month by launching a new cash back offer. Bonus amounts range from $88 (for a minimum deposit of $25,000) to $988 (for deposits of $1M or more).  The language of this offer is particularly interesting as it stresses the ‘transfer in’ of assets from another Canadian financial institution from “any type of account” – a sign that HSBC InvestDirect may be stepping up its campaign to win market share away from its bigger bank-owned brokerage competitors. See table below for more details.*

To kick off the new year, BMO InvestorLine has upped the ante by offering a cash back or commission-free trade promotion. As this is a tiered offer, the deposit levels start at $100,000 and go up to $300,000+ with the cash back bonuses ranging from $200 through to $750. See table below for more details.

Also worth noting was the introduction TD Direct Investing’s offer in early December. As one of Canada’s largest and most popular online brokerages, the actions of TD Direct Investing are influential in shaping what other online brokerages put forward.

Discount Brokerage Deals

  1. Cash Back/Free Trade/Product Offer Promotions
  2. Referral Promotions
  3. Transfer Fee Promotions
  4. Contests & Other Offers
  5. Digital Advice + Roboadvisor Promotions (new!)

Cash Back/Free Trade/Product Offer Promotions

Company Brief Description Minimum Deposit Amount Commission/Cash Offer/Promotion Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitneytrade and receive access to their preferred pricing package. n/a Discounted Commission Rates none For more details click here none
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive $88 in commission credits (up to 17 commission-free trades). Use promo code SPARX88 when signing up. Be sure to read terms and conditions carefully. $1,000 $88 commission credit 60 days Access this offer by clicking here: $88 commission-credit offer . For full terms and conditions, click here. none
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive 5 commission-free trades. Use promo code 5FREETRADES when signing up. Be sure to read terms and conditions carefully. $1,000 5 commission-free trades 60 days 5 commission-free trade offer December 31, 2018
Open and fund a new account with Virtual Brokers with at least $5,000 and you may be eligible to receive up to two months of trading at $4.99 per trade (maximum of 15 trades per month). Use promo code 499COM2017 when signing up to qualify. See terms and conditions for full details. $5,000 Up to 2 months of trading at $4.99 per trade (max 15 trades per month) Commissions will be reimbursed after June 30, 2018. For more details, click here March 31, 2018
Open and fund a qualifying account with TD Direct Investing with at least A) $10,000; B) $50,000; C) $100,000; D) $250,000 or E) $500,000+ and place at least 5 commissionable trades within 90 days of account opening and you may be eligible to receive either A) $100; B) $200; C) $300; D) $500 or E) $1,000 in cash back. Be sure to read full terms and conditions for eligibility for this offer. A) $10,000 B) $50,000 C) $100,000 D) $250,000 E) $500,000+ A) $100 B) $200 C) $300 D) $500 E) $1,000 Cash award will be paid to the client before the last day of the month following the conclusion of the qualification period (90 days). #RetireReady Promotion March 1, 2018
Disnat Desjardins Online Brokerage is offering new clients 1% of assets transferred into the new account in the form of commission credits (to a maximum value of $1,000). Minimum qualifying deposit is $10,000. To qualify, individuals will have to call 1-866-873-7103 and mention promo code DisnatTransfer or email: [email protected]. See details link for more info. $10,000 1% of assets transferred in the form of commission-credits (max credits: $1,000) 6 months Disnat 1% Commission Credit Promo January 31, 2018
Open a new account at National Bank Direct Brokerage with at least a) $10,000 or B) $20,000+, and you may be eligible to receive up to A) 10 or B) 25 commission-free trades. For the 10 free trades offer, enter promo code FREE10 and for the 25 free trades offer enter promo code FREE25. This offer is also available to existing clients. Be sure to read terms and conditions for full details. A) $10,000 B) $20,000+ A) 10 commission-free trades B) 25 commission-free trades 12 months Free Trades Campaign April 30, 2018
Open a new account or fund an existing account at Credential Direct with at least A) $15,000; B) $50,000; C) $150,000; D) $500,000 or E) $1M+ and you may be eligible to receive a cash bonus of A) $75; B) $125; C) $200; D) $500 or E) $1,000. For new clients, use promo code CASH2018RSP when applying. Existing clients can access this promotion from the promotions page available on the account backend. A donation equivalent to 10% of the bonus payout will also be made by Credential Direct to Boys and Girls Clubs of Canada. Be sure to read terms and conditions for full details. A) $15,000 B) $50,000 C) $150,000 D) $500,000 E) $1M+ A) $75 B) $125 C) $200 D) $500 E) $1000 Cash will be credited to qualifying investor accounts the week of August 20, 2018 Winter Offer 2018 March 16, 2018
Transfer at least A) $25,000; B) $50,000; or C) $100,000 into a new or existing RRSP, spousal RRSP or TFSA at CIBC Investor’s Edge before March 1, 2018 and you may be eligible for a cash back offer of A) $100; B) $200 or C) $400. Be sure to read terms and conditions for full details. A) $25,000 B) $50,000 C) $100,000 A) $100 B) $200 C) $400 Cash back will be deposited the week of May 4, 2018 (for transfers received by Dec. 31, 2017) or July 3, 2018 (for transfers received after Dec. 31, 2017). CIBC Investor’s Edge Cash Back Promo March 1, 2018
Open a new account with HSBC InvestDirect by transferring in at least A) $25,000; B) $100,000; C) $250,000; D) $500,000 or E) $1,000,000 or more from another Canadian financial institution and execute at least three commission-generating trades by April 30th, 2018, and you may be eligible to receive a cash bonus of up to A) $88; B) $188; C) $288; D) $688 or E) $988. Be sure to read terms and conditions for full details. A) $25,000 B) $100,000 C) $250,000 D) $500,000 E) $1M+ A) $88 B) $188 C) $288 D) $688 E) $988 Transfer-in bonus will be deposited by November 30, 2018. Winter Offer – Transfer-In Bonus March 30, 2018
Scotia iTrade Open and fund a new account with Scotia iTRADE with at least A) $25,000; B) $50,000; C) $100,000; D) $250,000; E) $500,000 or F) $1M+ and you may be eligible to receive a pre-paid Visa gift card worth A) $50; B) $100, C) $200; D) $300; E) $600 or F) $1200. Use code VISA18 when signing up. Be sure to read terms and conditions for full details. A) $25,000 B) $50,000 C) $100,000 D) $250,000 E) $500,000 F) $1M+ A) $50 B) $100 C) $200 D) $300 E) $600 F) $1200 pre-paid card should arrive by July 31st 2018 Scotia iTRADE offer March 1, 2018
Open and fund a new qualifying account with at least $25,000 and you may qualify for one month of unlimited commission-free trades and up to one month free of an advanced data package. Use promo code ADVANTAGE14 when opening a new account. Be sure to read terms and conditions for full details. $25,000 commission-free trades for 1 month + 1 month of advanced data. 1 month Active Trader Program December 31, 2018
Open a new account or fund an existing account with Qtrade Investor with at least A) $50,000; B) $100,000; C) $250,000; D) $500,000 or E) $1M+ and you may be eligible to receive A) $50; B) $100; C) $250; D) $500 or E) $1,000. Be sure to read terms and conditions for full details. A) $50,000 B) $100,000 C) $250,000 D) $500,000 E) $1M+ A) $50 B) $100 C) $250 D) $500 E) $1,000 Cash back will be credited by July 31, 2018. Cash back offer February 28, 2018
BMO InvestorLine Open a new qualifying account with BMO InvestorLine or fund a qualifying existing account, with at least A) $100,000; B) $200,000 or C) $300,000+ in net new assets and you may be eligible to receive up to A) $200 or 20 commission-free equity trades; B) $400 or 40 commission-free equity trades; or C) $750 cash back or 75 commission-free equity trades. Commission-free trades are good for up to two months. In addition, eligible individuals can receive an extra $50 as part of the refer a friend program. Use promo code SPARXCASH when signing up for the cash back offer or SPARXTRADES when signing up for the commission-free equity trade bonus. Be sure to read the terms and conditions for more details on the offer. A) $100,000 B) $200,000 C) $300,000 A) $200 or 20 commission-free equity trades. B) $400 or 40 commission-free equity trades. C) $750 or 75 commission-free equity trades. Cash back will be deposited the week of Nov. 12, 2018. Commission-free equity trades are good for up to two months. BMO InvestorLine Winter 2018 Campaign April 1, 2018

Expired Offers

Last Updated: Jan. 25 2018 12:45 PT

Referral Promotions

Company Brief Description Minimum Deposit Amount Incentive Structure Time Limit to Use Commission/Cash Offer Deposit Details Link Deadline
Refer a friend to Questrade and when they open an account you receive $25 cash back and they receive either A) $25; B) $50; C) $75; D) $100; or E) $250 depending on the amount deposited amount. Enter code: 476104302388759 during account sign up to qualify. Be sure to read the terms and conditions for eligibility and additional bonus payment structure and minimum balance requirements. A) $1,000 B) $10,000 C) $25,000 D) $50,000 E) $100,000+ $25 cash back (for referrer per referral; $50 bonus cash back for every 3rd referral) For referred individuals: A) $25 cash back B) $50 cash back C) $75 cash back D) $100 cash back E) $250 cash back Cash deposited into Questrade billing account within 7 days after funding period ends (90 days) Refer a friend terms and conditions Code Number: 476104302388759 none
Scotia iTrade If you refer a friend/family member who is not already a Scotia iTRADE account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link. A) $10,000 B) $50,000+ A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50) 60 days Refer A Friend to Scotia iTrade tbd
BMO InvestorLine If you (an existing BMO InvestorLine client) refer a new client to BMO InvestorLine and they open an account with at least $50,000 the referrer and the referee may both be eligible to receive $50 cash. To qualify the referee must use the email of the referrer that is linked to their BMO InvestorLine account. See terms and conditions for full details. $50,000 You(referrer): $50; Your Friend(referee): $50 Payout occurs 45 days after minimum 90 day holding period(subject to conditions). BMO InvestorLine Refer-a-Friend June 30, 2018

Expired Offers

Last Updated: Jan. 17 2018 15:30 PT

Transfer Fee Promotions

Company Brief Description Maximum Transfer Fee Coverage Amount Minimum Deposit Amount for Transfer Fee Eligibility Details Link Deadline
Transfer $15,000 or more to HSBC InvestDirect, and they will pay up to $150 in transfer fees. $150 $15,000 2018 Winter Offer – Transfer-In Bonus March 30, 2018
Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees. $135 $15,000 Transfer Fee Rebate Details none
Transfer $20,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees. $135 $20,000 Transfer Fee Rebate none
Transfer $25,000 or more from another brokerage and Credential Direct will cover up to $150 in transfer fees. Use promo code SWITCHME when signing up to qualify for the transfer promotion. $150 $25,000 Credential Direct Transfer Fee Rebate none
Transfer $25,000 or more to Qtrade Investor from another brokerage and Qtrade Investor may cover up to $150 in transfer fees. See terms and conditions for more details. $150 $25,000 Transfer Fee Rebate none
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. $150 $25,000 Transfer Fee Promo none
Transfer at least $25,000 or more in new assets to TD Direct Investing when opening a new account and you may qualify to have transfer fees reimbursed up to $150. Be sure to contact TD Direct Investing for further details. $150 $25,000 Contact client service for more information (1-800-465-5463). none
Transfer $25,000 or more to Virtual Brokers and they may cover up to $150 in transfer fees. $150 $25,000 Transfer Fee promo tbd
Transfer $25,0000 or more to Scotia iTRADE and they cover up to $150 in transfer fees. $150 $25,000 Transfer Fee promo March 1, 2018
Transfer $25,000 or more into a CIBC Investor’s Edge account and they will reimburse up to $135 in brokerage transfer fees. Clients must call customer service to request rebate after transfer made. $135 $25,000 Confirmed with reps. Contact client service for more information (1-800-567-3343). none
Disnat Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1-866-873-7103 and mention promo code DisnatTransfer. See details link for more info. $150 $50,000 Disnat 1% Commission Credit Promo January 31, 2018
BMO InvestorLine Open a new qualifying account with BMO InvestorLine or fund a qualifying existing account, by transferring in at least $200,000+ in net new assets and you may be eligible to have transfer fees covered up to $200. Use promo code SPARXCASH when signing up to also be eligible for cash back offer or SPARXTRADES to be eligible for the commission-free trade offer. Be sure to read the terms and conditions for more details on the offer. $200 $200,000 BMO InvestorLine Winter 2018 Campaign April 1, 2018

Expired Offers

Last Updated: Jan. 12 2018 13:00 PT

Other Promotions

Company Brief Description Minimum Deposit Amount Required Details Link Deadline
Disnat Desjardins Online Brokerage, in conjunction with MoneyTalks, is offering 3 months of the “Inside Edge” investor information service to Desjardins Online Brokerage clients. Use promo code DESJ2016 during checkout to qualify. Be sure to read full terms and conditions for more information. n/a MoneyTalks Inside Edge Discount none
Disnat Desjardins Online Brokerage is offering $50 in commission credits for new Disnat Classic clients depositing at least $1,000. See terms and conditions for full details. $1,000 Broker@ge 18-30 Promotion none
Scotia iTrade Scotiabank StartRight customers can receive 10 commission-free trades when investing $1,000 or more in a new Scotia iTrade account. Trades are good for use for up to 1 year from the date the account is funded. Use promo code SRPE15 when applying (in English) or SRPF15 when applying in French. Be sure to read full terms and conditions for full details. $1,000 StartRight Free Trade offer none

Expired Offers

Last Updated: Jan. 2 2018 09:00 PT

Digital Advice + Roboadvisor Promotions

Robo-advisor / Digital advisor Offer Type Offer Description Min. Deposit Reward / Promotion Promo Code Expiry Date Link
Discounted Management Open and fund a new Questrade Portfolio IQ account with a deposit of at least $1,000 and the first month of management will be free. For more information on Portfolio IQ, click the product link. $1000 1st month no management fees KDKFNBBC None Questrade Portfolio IQ Promo Offer
Discounted Management Open a new account with BMO SmartFolio and receive one year of management of up to $15,000 free. See offer terms and conditions for more details. $1,000 1 year no management fees STSF February 28, 2018 SmartFolio New Account Promotion
Cash Back – Referral BMO SmartFolio clients will receive $50 cash back for every friend or family member who opens and funds a new SmartFolio account. Friends and family referred to SmartFolio will receive $50 cash back for opening and funding an account, plus automatic enrollment into SmartFolio’s mass offer in market at the time. See offer terms and conditions for more details. $1,000 $50 cash back (referrer) $50 cash back (referee) Unique link generated from SmartFolio required. None SmartFolio Website
Transfer Fee Coverage Transfer at least $25,000 into Virtual Wealth when opening a new account and you may be eligible to have up to $150 in transfer fees covered by Virtual Wealth. $25,000 up to $150 in transfer fees covered None None Contact customer service directly for more information.
Last Updated: Jan. 2 2018 11:45 PT
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Discount Brokerage Weekly Roundup – December 22, 2017

For last minute shoppers, this is it – the mad sprint to the finish line ahead of Christmas next week. Interestingly enough, procrastinating gift-givers weren’t the only ones getting things done this week, as Canadian online brokerages were also busy making news and releasing features heading into the final few days of 2017.

In this holiday edition of the weekly roundup, we look at the latest published Canadian discount brokerage rankings and highlight one online brokerage that has had an eventful 2017 on the rankings podium. From there, we report on a new feature released this week at a non-bank-owned brokerage and report on an interesting promotional offer that crossed our radar from one of Canada’s largest online brokerages. Also worth having a glance at are the DIY investor tweets this week as multiple platform outages and customer service wait times highlight the downside of DIY investing. Finally, we’ll wrap up with a pair of interesting DIY investor forum posts.

Qtrade Investor continues a winning 2017

Qtrade Investor continues to shine in 2017, notching another win in the circuit of Canadian discount brokerage rankings. This past week, Qtrade Investor came out on top of the Surviscor online brokerage ratings and continued what has been a very positive year for recognition and awards in the Canadian online brokerage space..

This past summer, for example, Qtrade Investor won the title of best overall brokerage in Moneysense magazine’s online brokerage review (which were also based on Surviscor’s analysis). And, in September, Qtrade placed a close second place in the J.D. Power Investor Satisfaction Study, just behind Desjardins Online Brokerage, whose parent Desjardins Group also owns Qtrade Investor. While the latest edition of the Globe and Mail online brokerage rankings are still forthcoming, there’s a good chance that Qtrade Investor will continue its strong showing there as well. In 2016, Qtrade Investor also took top honours in that ranking, demonstrating a broad positive performance across several different rankings.

In terms of the latest Surviscor rankings, Qtrade Investor managed to outperform 12 other Canadian discount brokerages across over a number of different criteria including categories related to site functionality, features, pricing and user experience over all.

For Qtrade Investor, notching a score of 90% on the Surviscor rankings put it well out in front of the field.  For the remaining firms in the top 5, however, the race was much tighter. Questrade, which came in second overall, scored 79% while BMO InvestorLine and Scotia iTRADE tied for third place at 77%. RBC Direct Investing, which scored 72%, rounded out the top five. At the bottom of this year’s list was HSBC InvestDirect, which scored 55%.

Another interesting observation was that the big bank-owned online brokerages were relatively close in scoring to one another. The top bank-owned online brokerages in this survey (BMO InvestorLine and Scotia iTRADE) scored 77% while TD Direct Investing, which placed 6th, did so with a score of 70%.  The only outlier for the big Canadian bank-owned online brokerages was CIBC Investor’s Edge, which placed 11th at 59%.

While the percentage differences may seem small, in a hyper competitive and rapidly evolving landscape, every advantage matters. This past year the Canadian online brokerage space underwent some important changes that will make 2018 and beyond a challenge for all providers to maneuver around.

For example, HSBC InvestDirect dropped their commission prices on North American equity trades down to the lowest standard rate of any of the big bank-owned online brokerages ($6.88). Also, just last week, it was announced that Qtrade Investor and Credential Direct would be merging as part of the major merger deal taking place in the Canadian credit union space.

For Canadian DIY investors looking for an online investing account, the awards received by Qtrade Investor offer a compelling set of reasons to consider this discount brokerage. Nonetheless, the data from the latest Surviscor rankings also show that the difference between most of the firms in the top 5 is relatively small. As a result, DIY investors can afford to be picky with an online brokerage or find an online brokerage with whom banking/lending convenience is the deciding factor. Either way, it will be interesting to watch what innovation or new development “online brokerages” would tackle next.

Credit Max from Virtual Brokers

Although the end of 2017 is just around the corner, Virtual Brokers knows that the race between online brokerages is not slowing down any time soon. This past week, they quietly rolled out a new feature called ‘Credit Max’ which enables clients to link their TFSA to their margin account to provide additional buying power when trading.

Similar to Questrade’s “Margin Power”, this new feature by Virtual Brokers is geared towards somewhat active and sophisticated traders who want the benefits of dynamically managing TFSA accounts as well as a margin account.

With VB’s new offer, all of the same risk factors regarding margin trading and leverage still apply. Perhaps the important additional consideration that programs like this require investors to think about, is the fact that the TFSA regulations around contributions and withdrawals also still apply. So, if a position or trade doesn’t work out and assets from a TFSA are needed to cover a losing trade, the additional tracking of one’s TFSA is another layer of complexity to sort through.

That said, it will be interesting to see if this feature spreads to other online brokerages. Already, there are some interesting TFSA-focused features being deployed. The TFSA contribution tracker at Qtrade Investor (also Wealthsimple has a TFSA contribution tracking feature) suggests TFSA may start to grab more of the spotlight at Canadian online brokerages more than either the margin trading or RSP accounts have typically enjoyed.

Deals Updates

This past week an important deal from one of Canada’s largest online brokerages crossed our radar. TD Direct Investing is now offering up a competitive cash-back bonus in hopes of attracting new assets through the ‘RSP season’.

While the threshold to qualify for this promotion is much lower by historical standards (at $10,000) and lower by comparison to deals/promos offered by other bank-owned online brokerages, this deal does come with an interesting twist. In order to qualify for the cash-back bonus, at least five commission-generating trades need to be placed within the first 90 days of the account being opened and funded. What that means is that individuals have to spend close to $50 to see the benefit of the cash-back award.

Although this is not the first discount brokerage deal to have a trading activity threshold requirement, it is interesting to see an offer like this hit the market at this time and from the largest online brokerage in Canada. Ideally, DIY investors would not have to execute trades to qualify for a cash back bonus, however this deal will likely be more enticing to slightly more active investors, which is exactly one of the prized demographics TD Direct Investing are hoping to land as new clients.

As always, the lesson for DIY investors is to read the fine print before committing. Click here to view our latest discount brokerage deals section and to review the offer in more detail.

Discount Brokerage Tweets of the Week

It was a tough week for DIY investors faced with platform outages, and probably an even tough one for the social media teams helping to triage. Mentioned by Canadian DIY investors were BMO InvestorLine, Credential Direct, CIBC Investor’s Edge, Questrade, RBC Direct Investing, Scotia iTRADE, and TD Direct Investing.

From the Forums

Banking on a Brokerage

The convenience and security of a big-bank owned online brokerage are appealing to many DIY investors. In this post, from RedFlagDeals.com’s investing thread, polls ask community users for their thoughts on the best bank-owned Canadian online brokerage.

Building Wealth

When it comes to learning about building and managing wealth, asking all kinds of questions is a great way to help get insight on sometimes difficult/thorny concepts. In this post from reddit’s Personal Finance Canada thread, one user shares questions about passive investing strategies that many DIY investors typically want to know about. Worth a read for anyone getting started to invest on their own.

Into the Close

Merry Christmas and Happy Holidays. Remember that stock markets are closed Monday (25th) and Tuesday (26th), but crypto markets are very much open. The weekly-roundup will return in the New Year with more exciting coverage of the Canadian online brokerage space. See you in the future!

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Discount Brokerage Weekly Roundup – December 15, 2017

Any fans of Die Hard know that just because it’s Christmas time, doesn’t mean there isn’t room for action to happen. In the online trading space, this also happens to be the case as December has proven itself to be filled with excitement, setting the stage for a very eventful 2018.

In this edition of the roundup, we look at a major merger that took place that will undoubtedly pose a challenge to the big bank-owned online brokerages. Following that story, we continue to cover how cryptocurrency, in particular, bitcoin, trading is making its way into the online brokerage space in the US. As always, we’ll close out by looking at what DIY investors were chatting about on Twitter and in the investor forums.

Joining forces: Merger of Qtrade Investor and Credential Direct

The restructuring of the Canadian discount brokerage industry continues to play out in 2017. Earlier this year (in September) Virtual Brokers’ parent company, BBS Securities, was acquired by CI Financial Corp, a move that added significant resource to the Virtual Brokers brand. And now, this week, there was yet another major structural development in the Canadian online brokerage space with the announcement that Qtrade Investor and Credential Direct would be combining thanks to a massive merger deal between Qtrade Financial Inc, Credential Financial Inc and NEI Investments.

The combined entity, which will be known as Aviso Wealth, will have more than 500,000 clients and manage about $55 billion in assets. With that kind of size, Aviso Wealth will pose a serious challenge to the bank-owned wealth management space. And, in the online brokerage sector, it effectively provides two small players with the kind of resources needed to compete against much larger and better funded competitors.

One of the major drivers behind this transaction was Desjardins Group, who will be a 50% owner of Aviso Group (Desjardins acquired a minority stake in Qtrade Financial in 2013, eventually taking a majority stake), with the other 50% ownership split between the CUMIS Group Ltd and five provincial credit unions.

Bill Packham, CEO of Aviso Wealth explains the merger on BNN

On a fun side note, just over 4 years ago I had a sit down with the head of an online brokerage talking about what might happen with the industry. I speculated at the time that a merger between firms aligned with the credit union network would make sense. Fast forward to 2017 and it makes even more sense for online brokerages to consider creative ways to gain efficiencies of scale, in particular those brokerages that are servicing the credit union networks.

As we referenced in the 2017 online brokerage year in review, technology development is on the minds of leadership at all online brokerages. With falling commission prices and DIY investors demanding more technologically advanced features, scale or massive technological advantage seem to be the only ways in which online brokerages can realistically navigate the future of online investing.

For DIY investors, even though there will be ‘fewer’ online brokerages to choose from, the important difference is that there will now be a brokerage that can operate at significant scale. With scale can hopefully come efficiencies, which in turn, can result in better value for clients.

While the merger is expected to take some time to close (Q1 of 2018 is the target), there are some outstanding issues to resolve from a branding/marketing point of view

For example, Qtrade Investor is very well known for its continuous strong performance on the Globe and Mail online brokerage rankings, as well as in the Surviscor/Moneysense rankings. Changing names or brands at this point might remove them from years of credibility they’ve earned with online brokerage reviews. Credential Direct, by comparison, is less well known, and it would almost certainly make sense to fold the Credential Direct brand into the Qtrade Investor one. Of course, this is all speculative – an entirely new online brokerage entity could emerge to help bring brand recognition and generate excitement over this new merger.

Another interesting angle is what happens to the smaller discount brokerage players (e.g. Questrade) in a space where competitors are now much bigger?

For almost two decades, Questrade has managed to hold its own alongside other larger financial service providers, but with the latest move by Desjardins, Qtrade Investor and Credential Direct, there seems to be a case for Questrade to consider how they can bulk up to navigate the next chapter in online-based wealth management.

We’ll continue to monitor this evolving situation; however, it appears that 2017 was finally the year that the dynamics of the Canadian discount brokerage industry caught up with participants. Whether the larger firms can provide the same service levels at scale that they were able to do as smaller entities is going to be interesting to watch. Larger organizations are notorious for being more complex and thus, slower to respond to changes in the market. Now that Qtrade Investor and Credential Direct are teaming up, they will have to navigate the culture change and manage to strike the right balance between giving clients stability and innovation. Suffice to say, however, they’re no longer going to be considered a ‘small’ online brokerage.

Back to the futures: Interactive Brokers enables bitcoin shorting

Like any good trader knows, don’t fight the market. This past week, Interactive Brokers changed its position from bearish to bullish on enabling clients to short bitcoin futures.

Granted, the official position of the CEO and founder of Interactive Brokers, Thomas Peterffy, is that shorting bitcoin futures would be “suicidal” he nonetheless walked back the restriction for anyone brave (or foolish) enough to do so.

For the first week of bitcoin futures trading, however, it looks like Interactive Brokers benefited handsomely, with close to half of the trading volume being processed through IB. With the CME Group set to launch its own bitcoins futures trading next week, it looks like even more opportunities to trade bitcoin are about to open up.

As we mentioned in last week’s roundup, Interactive Brokers won’t be the only online brokerage in the arena as TD Ameritrade will also enable clients to trade bitcoin futures. For TD Ameritrade clients, the minimum account balance to trade bitcoin futures is $25,000, with margin requirements for trading through TD Ameritrade set at 44%. Margin requirements at Interactive Brokers are also steep. Outright margin for long positions set at 50% of the prior day’s lead month settlement price and short-sellers required to put up an eye-watering five times the value of their futures contract.

With all of the hype surrounding the increase in value of cryptocurrency, a recent post from the Ontario Securities Commission’s Get Smarter About Money site seems timely. Interestingly – but perhaps not surprisingly – in a recent poll they found that 29% of males aged 18-34 had some exposure to cryptocurrency. This is reminiscent of the stock day trading that took place during the dot-com bubble when a lot of young trading ‘geniuses’ were created.

For DIY investors, the rise in bitcoin and other cryptocurrencies has already prompted requests for Canadian online brokerages to start enabling trading of these instruments. Which Canadian online brokerage will be ‘first’ to allow trading in bitcoin/cryptocurrency? It’s difficult to say, however the lessons from what’s happening in the US are going to be instrumental in making the case for trading here in Canada.

Discount Brokerage Tweets of the Week

Mentioned by Canadian DIY investors were BMO Investorline, Credential Direct, CIBC Investor’s Edge, Questrade, RBC Direct Investing, Scotia iTRADE, and TD Direct Investing.

From the Forums

Beyond the limit

Transferring from one online brokerage to another should be a straight forward process – at least in theory. In practice, this post from reddit’s Personal Finance Canada section, shows how transferring a TFSA account left a negative balance in place and a whole lot of questions. It’s a good read for those considering making a change.

Leftovers

What happens when your balance is too low to trade but still high enough to incur a fee? One user encountered this situation with a low balance in their RSP investing account in this post on reddit’s Personal Finance Canada thread. Find out what (mostly) helpful suggestions were put forward by other readers.

Into the Close

That’s it for another week of action. With markets continuing to push higher and cryptocurrency doing the same, it’s safe to say the only red this Christmas season will be coming from those who are trying to short either of these. Have a great weekend and best of luck fighting the crowds for the last few shopping days before Christmas!

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Discount Brokerage Weekly Roundup – December 1, 2017

Even though 2017 is in the final stretch, it appears there’s still quite a bit of activity in the Canadian online brokerage space. From awards to new deals crossing the wire, the last few weeks of the year will probably have a few more surprises to offer DIY investors.

In this week’s (shortened-because-it’s-coming-from-Mexico) roundup, we take a look at the latest ratings of online brokerage mobile experiences and what trends are emerging as brokerages race to improve trading on the go. From there, we’ll take a look at the latest crop of deals and promotions to cross the wire. As always we’ll track and close up this edition of the roundup with conversation of DIY investors on Twitter and what they were saying about Canada’s online brokerages this past week.

BMO InvestorLine sets the pace on mobile

This past week, the latest edition of the Surviscor mobile discount brokerage scorCard was released and BMO InvestorLine was crowned as Canada’s top discount brokerage for mobile customer experience.

For the second consecutive time in the survey’s history, BMO InvestorLine finished atop of 11 Canadian online brokerages reviewed for their mobile customer experience with a score of 76% (out of 100). Questrade (66%) and Qtrade Investor (61%) were ranked second and third respectively. In the previous set of mobile brokerage rankings, two out the top three online brokerages were bank-owned brokerages however in 2017, BMO InvestorLine stood out as the only bank-owned brokerage in the top three.

In addition to being ranked first overall in 2017, BMO InvestorLine also received four category honours, including the top scores in the “Getting Connected,” “Market Intelligence,” “Account Services” and “Mobile Transactions” categories.

 

Surviscor’s mobile brokerage assessment was first launched in 2015 and evaluates online brokerages using both Apple and Android mobile devices. The categories that the mobile brokerage analysis measures are:

  • Getting connected
  • Mobile usability
  • Account support
  • Market intelligence
  • Mobile transactions
  • Mobile resources

Glen Lacoste from Surviscor appeared on BNN (see video here) to provide his perspective on the latest set of online brokerage mobile experience results and noted that while most bank-owned online brokerages appear to be doing well on the banking side of their mobile applications, the DIY investing tools and resources are lagging.

Digital enhancements have been a big focal point for all of Canada’s online brokerages and it appears that the trend towards improving online experiences will only continue to strengthen.

In our exclusive look back on 2017,  Silvio Stroescu, President of BMO InvestorLine, highlighted several digital milestones that BMO InvestorLine achieved in 2017 and how “getting better at getting better” defines the new normal for financial services providers who want to come out ahead. While other online brokerages are also making strides to improve the innovation cycle, the latest recognition by Surviscor indicates that BMO InvestorLine is still the online brokerage setting the pace in Canada when it comes to overall mobile experience.

December deals and promotions update

Markets and cryptocurrencies aren’t the only reasons for DIY investors to be excited heading into the end of 2017. For anyone looking to open a new online investing account, whether it’s an RRSP, TFSA or margin trading account, there’s something for everyone.

As all seasoned traders know, higher prices lead to higher prices – at least for some stretch of time.  For all DIY investors, however, there seems to be an additional rule when shopping for online brokerages which is online brokerage deals lead to more online brokerage deals.

This month’s promotional landscape is a great example of that. The deals count heading into December is now at a very healthy 25, with a noteworthy comeback in the cash back and discounted commission price category of deals.

And, as investors continue to get excited about the crytopcurrency/blockchain and marijuana legalization stories, companies will almost inevitably come to the public markets in these sectors which in turn, will draw investors interested in capitalizing on these stories into the market.

The net result should line up for a very exciting December/January for DIY investors. As Canadian online brokerages prepare for the RRSP contribution deadline, those brokerages currently not offering a promotion (especially a cash back or discounted commission promotion) are likely to launch one.

Stay tuned in our deals/promotions section for what will undoubtedly be a fun finish to 2018.

Discount Brokerage Tweets of the Week

 

Into the Close

That’s a wrap on this week’s action. Being Friday and with the US markets heading into some very interesting turbulence, hopefully there will be a chance to relax – unless, of course, you happen to be on Twitter or watching any cryptocurrencies, in which case, buckle up. Have a great (and potentially profitable) weekend!

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Discount Brokerage Deals and Promotions – December 2017

*Update: Dec. 21* If there’s one thing that we love to share heading into the end of the year, it’s holiday cheer. And, heading into the end of 2017 there’s lots to be cheerful for if you’re a DIY investor looking to open an online trading account at one of Canada’s discount brokerages.

As the end of the calendar year (which is important for TFSA’s) and the RRSP contribution deadline (in March) tick closer, Canadian discount brokerages are gearing up for another busy season of DIY investors shopping around for the best deal on an online trading account.

Another reason online brokerages are looking to attract DIY investors is the meteoric rise in Bitcoin and and all things cryptocurrency as well as the interest in stocks/companies poised to benefit from legalization of recreational marijuana in Canada and beyond. Even though stock markets are at all-time highs, it seems that general investor sentiment is positive overall which in turn, attracts investors off the sidelines and into the online brokerage space.

So, fundamentally, it seems that now would be an opportune time for Canadian online brokerages to ramp up their incentive offers to win over DIY investors on the fence about choosing an online brokerage.

With that in mind, we’ll be keeping an eye out for offers that come to market between now and the end of 2018 and, as always, if you spot something that might be of value to other DIY investors, please place it in the comments below.

Expired Offers

There were no offers that expired heading into December.

Extended Offers

There were no offers that were extended heading into December.

New Offers

*Update: Dec. 21: Just in time for the holiday shopping season (and RSP season), TD Direct Investing has launched a very competitive cash-back offer through to the beginning of March 2018. This tiered offer starts at qualifying deposits (or asset transfers from another online brokerage) of $10,000 ($100 cash back) and goes to deposits of $500,000 or more ($1,000 cash back). See table below for more information.*

*Update: Dec. 9: Better late than never for the latest deal to cross our radar. HSBC InvestDirect is offering a trade commission rebate offer for up to 30 trades. This promotion follows their recent commission-price cut which we reported in October. For those interested in HSBC InvestDirect, the deadline for eligibility for this offer is December 15th 2017. See table below for more information.*

Virtual Brokers added a new promotion for discounted commission pricing. For a limited time, eligible individuals are able to receive up to 15 trades per month at $4.99 per trade for up to two months. The minimum deposit to be eligible for this offer is $5,000 and the offer is set to expire in March 2018.

Discount Brokerage Deals

  1. Cash Back/Free Trade/Product Offer Promotions
  2. Referral Promotions
  3. Transfer Fee Promotions
  4. Contests & Other Offers
  5. Digital Advice + Roboadvisor Promotions (new!)

Cash Back/Free Trade/Product Offer Promotions

Company Brief Description Minimum Deposit Amount Commission/Cash Offer/Promotion Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitneytrade and receive access to their preferred pricing package. n/a Discounted Commission Rates none For more details click here none
Open and fund a new account with HSBC InvestDirect and you may be eligible to receive up to 30 North American equity trades commission-free. See terms and conditions for full details. n/a 30 commission-free North American equity trades 60 days (commissions will be reimbursed after 90 days). HSBC InvestDirect Fall Offer December 15, 2017
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive $88 in commission credits (up to 17 commission-free trades). Use promo code SPARX88 when signing up. Be sure to read terms and conditions carefully. $1,000 $88 commission credit 60 days Access this offer by clicking here: $88 commission-credit offer . For full terms and conditions, click here. none
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive 5 commission-free trades. Use promo code 5FREETRADES when signing up. Be sure to read terms and conditions carefully. $1,000 5 commission-free trades 60 days 5 commission-free trade offer December 31, 2017
Open and fund a new account with Virtual Brokers with at least $5,000 and you may be eligible to receive up to two months of trading at $4.99 per trade (maximum of 15 trades per month). Use promo code 499COM2017 when signing up to qualify. See terms and conditions for full details. $5,000 Up to 2 months of trading at $4.99 per trade (max 15 trades per month) Commissions will be reimbursed after June 30, 2018. For more details, click here March 31, 2018
Open and fund a qualifying account with TD Direct Investing with at least A) $10,000; B) $50,000; C) $100,000; D) $250,000 or E) $500,000+ and place at least 5 commissionable trades within 90 days of account opening and you may be eligible to receive either A) $100; B) $200; C) $300; D) $500 or E) $1,000 in cash back. Be sure to read full terms and conditions for eligibility for this offer. A) $10,000 B) $50,000 C) $100,000 D) $250,000 E) $500,000+ A) $100 B) $200 C) $300 D) $500 E) $1,000 Cash award will be paid to the client before the last day of the month following the conclusion of the qualification period (90 days). #RetireReady Promotion March 1, 2018
Disnat Desjardins Online Brokerage is offering new clients 1% of assets transferred into the new account in the form of commission credits (to a maximum value of $1,000). Minimum qualifying deposit is $10,000. To qualify, individuals will have to call 1-866-873-7103 and mention promo code DisnatTransfer or email: [email protected]. See details link for more info. $10,000 1% of assets transferred in the form of commission-credits (max credits: $1,000) 6 months Disnat 1% Commission Credit Promo January 31, 2018
Transfer at least A) $25,000; B) $50,000; or C) $100,000 into a new or existing RRSP, spousal RRSP or TFSA at CIBC Investor’s Edge before March 1, 2018 and you may be eligible for a cash back offer of A) $100; B) $200 or C) $400. Be sure to read terms and conditions for full details. A) $25,000 B) $50,000 C) $100,000 A) $100 B) $200 C) $400 Cash back will be deposited the week of May 4, 2018 (for transfers received by Dec. 31, 2017) or July 3, 2018 (for transfers received after Dec. 31, 2017). CIBC Investor’s Edge Cash Back Promo March 1, 2018
Scotia iTrade Open and fund a new account with Scotia iTRADE with at least A) $25,000; B) $50,000; C) $100,000; D) $250,000; E) $500,000 or F) $1M+ and you may be eligible to receive a pre-paid Visa gift card worth A) $50; B) $100, C) $200; D) $300; E) $600 or F) $1200. Use code VISA18 when signing up. Be sure to read terms and conditions for full details. A) $25,000 B) $50,000 C) $100,000 D) $250,000 E) $500,000 F) $1M+ A) $50 B) $100 C) $200 D) $300 E) $600 F) $1200 pre-paid card should arrive by July 31st 2018 Scotia iTRADE offer March 1, 2018
BMO InvestorLine Open a new qualifying account with BMO InvestorLine or fund a qualifying existing account, with at least A) $50,000; B) $100,000 or C) $250,000+ in net new assets and you may be eligible to receive up to A) $50; B) $100 or C) $300 cash back. In addition, eligible individuals can receive an extra $50 as part of the refer a friend program. Use promo code SPARXCASH when signing up for the cash back offer. Be sure to read the terms and conditions for more details on the offer. A) $50,000 B) $100,000 C) $250,000+ A) $50 B) $100 C) $300 Cash back will be deposited the week of Aug. 13, 2018. Fall cash back offer Phase 2 January 1, 2018

Expired Offers

Last Updated: Dec. 21, 2017 15:00 PT

Referral Promotions

Company Brief Description Minimum Deposit Amount Incentive Structure Time Limit to Use Commission/Cash Offer Deposit Details Link Deadline
Refer a friend to Questrade and when they open an account you receive $25 cash back and they receive either A) $25; B) $50; C) $75; D) $100; or E) $250 depending on the amount deposited amount. Enter code: 476104302388759 during account sign up to qualify. Be sure to read the terms and conditions for eligibility and additional bonus payment structure and minimum balance requirements. A) $1,000 – $9,999 B) $10,000 – $24,999 C) $25,000 – $49,999 D) $50,000 -$99,999 E) $100,000+ $25 cash back (for referrer per referral; $50 bonus cash back for every 3rd referral) For referred individuals: A) $25 cash back B) $50 cash back C) $75 cash back D) $100 cash back E) $250 cash back Cash deposited into Questrade billing account within 7 days after funding period ends (90 days) Refer a friend terms and conditions Code Number: 476104302388759 none
Scotia iTrade If you refer a friend/family member who is not already a Scotia iTRADE account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link. A) $10,000 B) $50,000+ A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50) 60 days Refer A Friend to Scotia iTrade tbd
BMO InvestorLine If you (an existing BMO InvestorLine client) refer a new client to BMO InvestorLine and they open an account with at least $50,000 the referrer and the referee may both be eligible to receive $50 cash. To qualify the referee must use the email of the referrer that is linked to their BMO InvestorLine account. See terms and conditions for full details. $50,000 You(referrer): $50; Your Friend(referee): $50 Payout occurs 45 days after minimum 90 day holding period(subject to conditions). BMO InvestorLine Refer-a-Friend June 30, 2018

Expired Offers

Last Updated: Dec. 1, 2017 13:50 PT

Transfer Fee Promotions

Company Brief Description Maximum Transfer Fee Coverage Amount Minimum Deposit Amount for Transfer Fee Eligibility Details Link Deadline
Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees $135 $15,000 Transfer Fee Rebate Details none
Transfer $20,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees $135 $20,000 Transfer Fee Rebate none
Transfer $25,000 or more from another brokerage and Credential Direct will cover up to $150 in transfer fees. Use promo code SWITCHME when signing up to qualify for the transfer promotion. $150 $25,000 Credential Direct Transfer Fee Rebate none
Transfer $25,000 or more to Qtrade Investor from another brokerage and Qtrade Investor may cover up to $150 in transfer fees. See terms and conditions for more details. $150 $25,000 Transfer Fee Rebate none
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. $150 $25,000 Transfer Fee Promo none
Transfer at least $25,000 or more in new assets to TD Direct Investing when opening a new account and you may qualify to have transfer fees reimbursed up to $150. Be sure to contact TD Direct Investing for further details. $150 $25,000 Contact client service for more information (1-800-465-5463). none
Transfer $25,000 or more to Virtual Brokers and they may cover up to $150 in transfer fees. $150 $25,000 Transfer Fee promo tbd
Transfer $25,0000 or more to Scotia iTRADE and they cover up to $150 in transfer fees. $150 $25,000 Transfer Fee promo March 1, 2018
Transfer $25,000 or more into a CIBC Investor’s Edge account and they will reimburse up to $135 in brokerage transfer fees. Clients must call customer service to request rebate after transfer made. $135 $25,000 Confirmed with reps. Contact client service for more information (1-800-567-3343). none
Disnat Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1-866-873-7103 and mention promo code DisnatTransfer. See details link for more info. $150 $50,000 Disnat 1% Commission Credit Promo January 31, 2018
BMO InvestorLine Open a new qualifying account with BMO InvestorLine or fund a qualifying existing account, by transferring in at least $200,000+ in net new assets and you may be eligible to have transfer fees covered up to $200. Use promo code SPARXCASH when signing up to also be eligible for cash back offer. Be sure to read the terms and conditions for more details on the offer. $200 $200,000 Fall cash back offer Phase 2 January 1, 2018

Expired Offers

Last Updated: Dec. 1, 2017 13:50 PT

Other Promotions

Company Brief Description Minimum Deposit Amount Required Details Link Deadline
Disnat Desjardins Online Brokerage, in conjunction with MoneyTalks, is offering 3 months of the “Inside Edge” investor information service to Desjardins Online Brokerage clients. Use promo code DESJ2016 during checkout to qualify. Be sure to read full terms and conditions for more information. n/a MoneyTalks Inside Edge Discount none
Disnat Desjardins Online Brokerage is offering $50 in commission credits for new Disnat Classic clients depositing at least $1,000. See terms and conditions for full details. $1,000 Broker@ge 18-30 Promotion none
Scotia iTrade Scotiabank StartRight customers can receive 10 commission-free trades when investing $1,000 or more in a new Scotia iTrade account. Trades are good for use for up to 1 year from the date the account is funded. Use promo code SRPE15 when applying (in English) or SRPF15 when applying in French. Be sure to read full terms and conditions for full details. $1,000 StartRight Free Trade offer none

Expired Offers

Last Updated: Dec. 1, 2017 13:50 PT

Digital Advice + Roboadvisor Promotions

Robo-advisor / Digital advisor Offer Type Offer Description Min. Deposit Reward / Promotion Promo Code Expiry Date Link
Discounted Management Open and fund a new Questrade Portfolio IQ account with a deposit of at least $1,000 and the first month of management will be free. For more information on Portfolio IQ, click the product link. $1000 1st month no management fees KDKFNBBC None Questrade Portfolio IQ Promo Offer
Discounted Management Open a new account with BMO SmartFolio and receive one year of management of up to $15,000 free. See offer terms and conditions for more details. $5,000 1 year no management fees STSF January 2, 2018 SmartFolio New Account Promotion
Cash Back – Referral BMO SmartFolio clients will receive $50 cash back for every friend or family member who opens and funds a new SmartFolio account. Friends and family referred to SmartFolio will receive $50 cash back for opening and funding an account, plus automatic enrollment into SmartFolio’s mass offer in market at the time. See offer terms and conditions for more details. $5,000 $50 cash back (referrer) $50 cash back (referee) Unique link generated from SmartFolio required. None SmartFolio Website
Transfer Fee Coverage Transfer at least $25,000 into Virtual Wealth when opening a new account and you may be eligible to have up to $150 in transfer fees covered by Virtual Wealth. $25,000 up to $150 in transfer fees covered None None Contact customer service directly for more information.
Last Updated: Dec. 1, 2017 13:50 PT
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Discount Brokerage Weekly Roundup – November 24, 2017

It’s black Friday which means deal hunters are out in full force online and in the stores looking for a great bargain. For DIY investors, looking for a deal in the markets or even looking for a deal when opening an online trading account got a little easier as yet another Canadian online brokerage joined the deals pool this week.

We’ll keep things light and easy for this week’s roundup with a quick check in on the latest online brokerage deal to cross the wires followed by a roundup of the DIY investor education events that are taking place heading into the end of 2017. As usual, we’ll also serve up a generous helping of DIY investor chatter from Twitter and interesting conversations from the DIY investor forums.

Virtual Brokers launches new promotional pricing offer

Just in time for the Black Friday offers, this week Virtual Brokers stepped back into the spotlight with a new promotional commission price offer.

Trade commissions are now being offered at $4.99 per trade for two months, with a maximum of 15 trades per month at the discounted pricing. According to the terms and conditions of the deal, the full commission will be charged at the time of trade execution and then a reimbursement will be offered after June 30th, 2018 provided eligibility conditions are met.

With the addition of the Virtual Brokers offer, this puts the active advertised deal count we’ve spotted at 25 and is a signal that the 2018 RRSP season will be off to a heated start. Also of interest, the cash back and commission-free trade promotion category is regaining ground lost in 2017 as competition between Canadian discount brokerages heats up.

Click the following link to see the latest discount brokerage deals/promotions info for November.

Investor Education Events on the Horizon

Heading into the end of the year, there are still a couple of investor education events for DIY investors that are worth tuning into or attending in person. We’ve flagged a few that might be of particular interest for getting some perspective on how to trade the markets heading into 2018 as well as a pair of sessions that are focused on every trader’s least favourite (but nonetheless very important) topic: taxes.

Here’s a quick rundown:

What’s Your Investor Personality – Larry Berman – Nov. 25th; Dec. 2nd

Larry Berman will be making an appearance in Vancouver on November 25th as part of the cross-country tour he has been on since mid-October. Vancouver is the second last stop with the final show taking place in Toronto on December 2nd.

On the docket for the presentation in Vancouver is a discussion by BMO ETFs to debunk some of the common misconceptions about ETFs. Following this presentation, Larry Berman will discuss the role that psychology plays in influencing investor behaviour and how some simple ETF strategies can be applied to assist investors with their own investment biases.

For more information on the remaining segments of the tour, click here.

Online Free Trading Workshop  – Ziad Jasani – Dec. 2nd

Ziad Jasani of the Independent Investor Institute is holding a webinar on December 2nd to assess market risks and opportunities heading into the end of 2017. Topics to be covered include: global equity markets; macro assets as well as short and long-term trading and allocation strategies. Click here for more information (just wait about 5 seconds for the registration window to pop up).

Tax-Effective Estate Planning – CIBC Investor’s Edge – Dec. 13th

Over the past several months, we’ve observed an uptick in the number of investor education events being held by CIBC Investor’s Edge. The next webinar coming around the corner is by the ever-popular Jamie Golombek, managing director, tax & estate planning with CIBC and it focuses on steps that individuals can take with regards to estate planning, with a focus on minimizing taxes upon death.

For more information or to register for this event, click here.

Proposals for the Taxation of Private Corporations and Tax Planning Strategies – TD Direct Investing (Montreal) – Dec. 13th

TD Direct Investing has geared down the number of events it’s holding heading to the end of the year, however there was one even in Montreal that caught our attention. Specifically, it is a session will dive into recent proposed tax changes by the Federal Government and how they may impact business owners. For more information on this session, click here.

In case you missed it: 2017 Online Brokerage Year in Review

In case you missed last week’s edition of the weekly roundup where we announced that the 2017 Canadian Online Brokerage Review and 2018 Preview was live, we highly encourage you to read through it.

With responses from 9 of Canada’s most popular online brokerages, this series offers a unique and fascinating overview of what Canada’s online brokerages were up to in 2017 as well as what many of them have in store for DIY investors for 2018.

To view the responses from participating online brokerages, click any of the links below:

Discount Brokerage Tweets of the Week

The temperature outside may be falling but DIY investors turned up the heat on Twitter to report everything from glitches in account opening to platform outages and more. The news wasn’t all bad, however, as there were some bright notes included in this week’s selection. Mentioned this week were BMO InvestorLine, CIBC Investor’s Edge, Questrade, RBC Direct Investing, Scotia iTRADE, TD Direct Investing and Virtual Brokers.

From the Forums

RESP Questions

When it comes to navigating RESP options for Canadian DIY investors, things can get a little complicated – especially when mixing in provincial bonuses and the additional options that are now available beyond online brokerages (e.g. robo-advisors). In this post from RedFlagDeals.com’s investing forum, one user from Quebec is looking for a little perspective on choosing between TD Direct Investing, Questrade’s self-directed account or Portfolio IQ.

Avoiding RRSP Fees

For DIY investors, every penny counts. When it comes to having to pay fees to access your own money, however, getting dinged for that access doesn’t typically go over well. In this post, from reddit’s personal finance Canada thread, it was interesting to see the responses one DIY investor received when asking about getting around withdrawal fees from an RRSP.

Into the Close

That’s a wrap on this week’s roundup. With US stock markets closed for Thanksgiving, things were a bit quieter than usual for some. Fortunately, there was lots of hype for Black Friday and sales galore to take advantage of across the weekend and into Cyber Monday. Of course, for anyone dipping into cryptocurrency trading right now, the madness of Black Friday seems pretty tame. Have a great weekend and best of luck hunting for great bargains in the stores and online or just kicking back and relaxing!

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Discount Brokerage Weekly Roundup – November 17, 2017

If we didn’t need any more reminders that we’re hurtling towards the future faster and more furious than ever, we nonetheless got not one but two this week with Elon Musk’s mindblowing new Tesla semi-truck and updated roadster. What, you might be asking, does this have to do with Canadian discount brokerages? Well, simply put, Tesla’s re-imagining of the trucking industry is a reminder that no industry is safe from disruption by technology, and that includes the online trading industry.

In this edition of the roundup, we look at the recently published and highly-anticipated year in review series as told by the Canadian online brokerages themselves. From there, we’ll review the latest discount brokerage deal to cross the wires as well as some interesting opinions by one online brokerage CEO on the perils of bitcoin trading. Finally, we wrap up with the results of our scans of social media and the DIY investor forums for investor chatter.

2017: A look back on a very eventful year

Earlier this week we published our highly anticipated Canadian online brokerage ‘year in review and preview to 2018.’ This series, which featured participation from leaders from 9 of Canada’s online brokerages, provides a unique window into the performance and priorities for each firm in 2017 as well as a sneak peek into what DIY investors can expect for 2018.

We were genuinely excited by the responses and participation from Canada’s online brokerages. Not only did they chronicle some of the major milestones and accomplishments for 2017, we also were able to see some trends emerging across the responses we received, and have summarized several of them below.

One of the first and clearest trends that emerged across Canada’s online brokerages for 2017 was being able to harness web and trading technology and, in turn, improve user experience.

As financial services firms, Canada’s online brokerages face similar challenges that other financial service providers do in that they require constant responsiveness to changes in technology and consumer technology preferences. This past week, for example, there was news that BMO has created a voice-enable service that pairs with Amazon’s Alexa and also that RBC is field testing a robo-advisor.

Of course, as features and services evolve, online brokerages may be able to deliver more value to DIY investors without increasing commission pricing. The fierce competition among Canada’s discount brokerages mean that everyone is vigilant about enhancing perceived value to their clients by using technology. This past year, for example, saw firms such as National Bank Direct Brokerage drop commission fees on all ETFs or other firms, such as RBC Direct Investing and Credential Direct, launch personal-finance focused content to their clients.

Another important theme that emerged from the responses from Canada’s online brokerages about 2017 was that the trading experience is being fine-tuned across the board.

There are surprisingly many moving parts to the investing/trading process and the entire cycle from how trades are placed to managing and monitoring the status of open orders to keeping track of the documentation associated with an online trading account has seen improvements. BMO InvestorLine, for example, made accessing tax documentation smoother and both Questrade and TD Direct Investing improved the options trading capabilities for clients interested in these products.

In addition to the look back on 2017, several online brokerages provided a glimpse of what’s in store for DIY investors in 2018.

As we reported last week, Qtrade Investor actually published information on many of the enhancements they have planned or have just deployed, including removing account deposit minimums and new features for tracking contributions to registered accounts. However, they are not alone.

Other online brokerages, such as NBDB and TD Direct Investing are forecasting improvements to account opening processes, while on the active trader side of the spectrum, firms such as Interactive Brokers Canada and TD Direct Investing have upgrades planned to account and trade management planned for the near future.

Check out the full list of online brokerages in the year in review article here or by clicking one of the links below.

Scotia iTRADE deals in

Just in time for the Black Friday rush, one more Canadian online brokerage has released its own cash-back offer. This week, Scotia iTRADE rejoined the discount brokerage deals and promotions pool in a significant way by launching their latest offer: a tiered pre-paid Visa card for opening a new account.

Source: Screenshot from Scotia iTRADE website

As with previous promotions, this is a tiered offer that provides a cash back amount in line with the amount of assets deposited. Qualifying deposits start at $25,000 which will land a $50 pre-paid gift card and go up to $1200 for deposits of $1,000,000 or more. Check out the deals section for more details..

Interactive Brokers founder warns of Bitcoin Futures

The new world of online trading has expanded to include cryptocurrency. While still highly controversial, there have been recent developments that show signs that cryptocurrency trading is going mainstream – including the clearing of futures of bitcoin.

This past week, the founder and CEO of Interactive Brokers, Thomas Peterffy, took the bold step of issuing a stern warning to regulators and financial market participants about the potential systemic risk of clearing trades of bitcoin futures.

The ‘father of high-speed trading’ just put bitcoin on blast from CNBC.

One especially interesting nugget that he provided in the interview was that Interactive Brokers would be open to enabling clients trade bitcoin and even possibly bitcoin futures through the appropriate venue. The key takeaway, however, is that there needs to be a separation between bitcoin futures clearing organizations and organizations that also clear regulated securities.

Check out the interview he gave on CNBC above and read the notice he placed in the Wall Street Journal – it definitely helps put some the recent enthusiasm in bitcoin into perspective.

Discount Brokerage Tweets of the Week

From outages to wait times, most of this week’s tweets provide an interesting look into what happens when things go off the rails at Canadian online brokerages. Of course, there are a handful of positive ones in the bunch too. Mentioned by Canadian DIY investors were BMO Investorline, CIBC Investor‘s Edge, Questrade, RBC Direct Investing, Scotia iTRADE, and TD Direct Investing.

From the Forums

Mini e-Series

TD Direct Investing’s e-Series funds are undoubtedly a hit with DIY investors. In this post from reddit’s personal finance Canada section, one reader was curious about how to optimize participating in the e-Series but minimizing the banking costs. Worth a read.

Starting Young

One of the great things about being young in 2018, aside from Snapchat and high-speed internet, is that many online brokerages have pricing or pricing breaks for younger investors. Find out what tips this young investor on reddit’s personal finance Canada section received when inquiring about the best online brokerage for young investors.

Into the Close

With all this talk of fantastical electric vehicles, it seems fitting to celebrate the weekend by recharging for the week ahead. Of course, traders will almost inevitably be looking for ways to ‘buy low’ for the upcoming Black Friday, so best of luck hunting deals inside of and outside of the stock (or cryptocurrency) market. Have a great weekend!