Qtrade Direct Investing – Page 9

Posted on August 17, 2018December 31, 2021 by user — Leave a comment

Discount Brokerage Weekly Roundup – August 17, 2018

When it rains, it pours. Amirite Toronto? And, for many of Canada’s online brokerages located in Toronto and across the country, the commission party just got rained on. Hard.

In this edition of the roundup we take a look at some earthshattering developments in the Canadian discount brokerage space, as a robo-advisor flips the script to start offering commission-free online trading. Though it’s a hard act to follow, from there we’ll highlight a new promotion from an online brokerage that crossed our radar this week and as always, we’ll cap off the roundup with lots of chatter on social media and in the forums from DIY investors.

Wealthsimple Trade launches commission-free online trading

This week, and likely for weeks and months to come, the big story in the Canadian discount brokerage space is that robo-advisor Wealthsimple has now entered the DIY investing space by announcing they’ll be offering up a self-directed online trading service called Wealthsimple Trade which offers zero-commission fees for trades.

Make no mistake, this is a massive step change in an industry that has been making incremental moves to improve, evolve and adapt over the past several years.

Ever since early 2014, when RBC Direct Investing dropped its standard commission fee down to $9.95 per trade and triggered a wave of competitors to do the same, the major players in the online brokerage space in Canada have been in a staring contest to see who would blink first at lowering commission fees.

Since then, there has been the occasional flare up that commission pricing would continue to decline.

CIBC Investor’s Edge, for example, lowered their standard commission fees under $7 to $6.95 in October 2014 and, as recently as late 2017, HSBC InvestDirect lowered their standard commission fee to $6.88 per trade flat. Remarkably, there are those that have stood their ground against lowering standard commissions. Scotia iTRADE, for example, has been defiantly hanging onto standard commission pricing at $24.99 (or more) per trade.

Of course, while Canadian online brokerages were cautiously circling one another, the seeds for zero-commission trading were being sown and nurtured by startup US online brokerage, Robinhood.

In 2013 Robinhood shot to fame for introducing commission-free trading and doing so in a mobile-first environment. It was in that moment that the seeds were sown for much lower commission prices to cross the border. In fact, as Robinhood announced global expansion part of its strategy in 2015, the flicker of hope for younger, cost-conscious and design-savvy investors has been that Robinhood – or something like it – would come to Canada.

Even though zero-commission trading for standard commission fees still hadn’t surfaced here in Canada, a few Canadian online brokerages have been toying with the idea of zero commission trading for some time.

National Bank Direct Brokerage, for example, launched commission-free ETF trading as a standard option after a few rounds of testing as far back as 2013 as part of a limited time promotion. Virtual Brokers introduced the commission-free trade program in early 2016 but in this case, individuals had to be tied to a costly data platform plan. There have also been finite sets of commission-free ETFs at several brokerages including Qtrade Investor, Virtual Brokers and Scotia iTRADE that DIY investors could turn to.

So, while there might have been drawing boards and hypothetical scenarios about who would lower commissions to zero and when it would happen, it’s safe to say that nobody really saw it coming from Wealthsimple and this quickly. The challenge to Canadian online brokerages, however, goes beyond just zero-commission trading and the instant attention it garners.

With what looks to be a streamlined trading interface, a mobile-first design and adoption strategy and some very savvy marketing (demonstrated to work from Robinhood’s launch) it’s no surprise that, as of the time of publication of this roundup, there are over 35K users on a waiting list to get access to an account and many actively promoting this new feature to get bumped to the front of the wait-list.

screenshot from Wealthsimple Trade waitlist

The specific initial offer from Wealthsimple Trade looks to include a subset of features which will undoubtedly appeal to somewhat less active investors. According to Wealthsimple, included at the launch of the new platform are:

Unlimited commission-free trades
No account minimums
Over 8,000 Canadian and U.S. stocks and ETFs available to trade
Up to $1,000 available to trade right away
Instant execution of trades
Watchlist feature to monitor stocks without buying
Market and limit orders
Availability on iOS and Android
Personal (cash) accounts

For Canadian online brokerages to effectively compete with Wealthsimple, not only do they have to be able to do so on pricing, but they have to do so on user experience, design, ease of use, engagement and technical agility. Consider the following statement from Wealthsimple’s official press release:

“Wealthsimple Trade was built in eight weeks by a small team of Wealthsimple designers and developers, using Wealthsimple’s public API.”

Depending on how much of Wealthsimple Trade was built in this unbelievably short period, the pace of pulling together this product was astonishingly fast.

There is also one other, potentially more potent factor that Canadian brokerages have to contend with.

Whether or not they saw the writing on the wall, whether or not they have been mobilizing to compete on a product or service level, what Canadian online brokerages must now contend with is a financial services provider that people are excited and curious about.

And, for those skeptics who aren’t buying into the “fintech” hype, here’s a fact that perhaps puts this into perspective.

Several of Canada’s largest banks are decades if not well-over one hundred years old. Individually, one of the biggest selling features, the one they could ‘bank’ on is that they’ve lasted. That kind of stability has been the hallmark of a sales pitch and why so many investors trust banks with their money.

Even so, Wealthsimple, a company that started just over four years ago has now earned over 100K accounts (and has close to 40K folks waiting to become customers) and manages $2.5B in wealth. Let that sink in for a moment. People are trusting a digital, four-year-old company with their life savings and banking on them being around to handle their future wealth needs.

Of course, in spite of the excitement that the prospect of zero-commission trading brings, the biggest test – and perhaps opportunity for Canada’s online brokerages – is to see if Wealthsimple Trade lives up to the hype.

It’s one thing to pitch a “hands off” kind of investing experience and to get it right but DIY investors are very much “hands on” clients. Their needs are often more complicated than the set it and forget it crowd. They tend to want to see how a trade is doing, obsessively so, and as a result connectivity will be huge. Also, charting, research and filtering tools are going to play a significant role for investors who are genuinely interested in following companies or investment themes they’re passionate about and helping them discover opportunities. So, despite a zero-commission trade, DIY investors have to be mindful – and perhaps skeptical – that the platform and trading experience holds up under various market conditions. There is also the convenience factor, inertia and the fact that the incumbents are well-resourced and will not simply take the introduction of a new competitor lying down.

Without question, this week marks a major milestone in the story of DIY investing in Canada. After multiple attempts by online brokerages to launch their own digital advice (robo-advisor) services, it looks like Wealthsimple has swung the pendulum back like a wrecking ball.

Although the app is still in beta and will be rolled out in such a way to build as much buzz, the prospect of zero-commission trading is real and coming. With Wealthsimple’s announcement, DIY investors are curious, and will no doubt wonder what Wealthsimple has in store next.

For Canada’s online brokerages, however, it is pretty clear on what has to happen next.

HSBC InvestDirect Summer Promotion

For this week’s roundup, coming after the Wealthsimple story is a hard act to follow, however several online brokerages are going to have to get used to doing it.

This week, the discount brokerage deals and promotions activity heated up with an unlikely player pushing their summer promotion live to their website. HSBC InvestDirect’s summer promotion crossed our radar this week and it offers new customers the chance to get up to 30 commission-free trades which are good for up to 60 days. Unlike many other online brokerage promotions, there is no minimum deposit to qualify for this deal, so individual investors looking for a bank-owned online brokerage with low commission fees will find a little more incentive here to consider HSBC InvestDirect. The promotion, whose official start date was July 16^th, is set to run until September 28^th, 2018. Check out the discount brokerage deals and promotions section for more details.

Discount Brokerage Tweets of the Week

Discount
Brokerage Tweets – Curated tweets by SparxTrading

From the Forums

Everyone’s Talking about Wealthsimple Trade

This week across various forums, Wealthsimple Trade was in spotlight. With DIY investors weighing in on the merits, drawbacks and what this new service could mean to DIY investing and online brokerages in Canada, it’s entertaining reading for anyone watching this new entrant into the online brokerage space make a very big splash. Here are a few forum threads with opinions and perspectives on the Wealthsimple Trade launch:

Reddit Personal Finance Canada – Wealthsimple Trade – $0 commission trading

RedFlagDeals.com – WealthSimple Trade with $0 min and $0 commission (Early Access)

Financial Wisdom Forum – Wealthsimple Trade

Canadian Money Forum – Wealthsimple 0 fee trading

Into the Close

Hard to believe but that’s a wrap on another wild week. Even the volatile weather seemed tame compared to politics in the headlines and the fact that Canadian inflation rate was reported at 3%. If you’re fortunate to be out and about enjoying the sunshine or just trying to stay dry this weekend, enjoy what downtime you can – there’s plenty of news to trade around and even more volatility forecasted for the weather, and for markets. Have a great weekend!

Posted on August 10, 2018 by user — Leave a comment

Discount Brokerage Weekly Roundup – August 10, 2018

For many Canadians, it was a short week, however for many investors in Tesla, it was a tough week to be short. Even though social media has been less likely to move markets, this past week showed that what gets said in the space of a tweet can still make a difference. Fittingly, this also happened to be the case for a couple of online brokerages making waves on social media.

In this week’s roundup, we take a look at one Canadian online brokerage who, amidst the trade tariffs, found a way to lower the barrier to trading with the US. Next, we peek across the border at another online brokerage who is showing that lowering fees increases the attention that investors are willing to pay. As always, we’ll serve up a healthy dose of investor chatter from the DIY investor forums and tweets from this week.

Scotia iTRADE Quietly Rolls Out USD Registered Accounts

Even though there might be trade tariffs, when it comes to trading stocks, the barriers for DIY investors at Scotia iTRADE just got lower.

Earlier this week, Canadian discount brokerage Scotia iTRADE quietly rolled out USD enabled registered accounts for RRSPs, TFSAs, RRIFs, LIRAs and LRSPs. And, even though Scotia iTRADE hasn’t yet made any official announcement on social media about it, clients nonetheless took to Twitter to weigh in on the new feature.

Interestingly, on the Scotia iTRADE website, there was (at the time of writing) an information page about the new feature however the pricing page/table still showed the US Friendly RRSP pricing, so it is unclear if this program will continue to exist alongside the new USD accounts or if it is going to be phased out for RRSPs.

On balance, this was a good move by Scotia iTRADE and now leaves HSBC InvestDirect as the only major Canadian online brokerage that does not offer the USD registered accounts.

The relative quiet nature of the new feature roll out is surely not going to last too long.

Whether the new account type is part of a bigger strategy (perhaps a new online promotion or deal) remains to be seen but for those who like to place bets, the odds that Scotia iTRADE will stay mum about the feature are slim to none.

What does this mean for other Canadian online brokerages?

For the moment, it’s difficult to gauge whether Scotia iTRADE will take this opportunity to update its pricing on its registered accounts, however assuming they do not, other online brokerages – including bank-owned online brokerages – can counter Scotia iTRADE’s new launch with a less expensive cross-border experience. The administration fees and activity level threshold for deposits under $25,000 make Scotia iTRADE a tough choice for price sensitive DIY investors.

For Scotia iTRADE, the challenge will be to demonstrate the value of their offering to DIY investors. Standard commission pricing concerns aside, the competition has been moving aggressively in the areas of content development, new features and pricing drops on ETFs, so while the move to deploy USD registered accounts is welcome, it is by no means industry-leading.

As ‘innovation’ becomes the new benchmark by which online brokerages are going to be judged (especially when being considered alongside ‘fintech’ companies such as robo-advisors), the strategy of playing catchup is, ironically, not going to be enough to keep up.

Qtrade Investor Launches Refer-a-Friend

So much for the summer being quiet on the deals & promotions front. In what is an interesting sign of their digital coming of age, Qtrade Investor, one of Canada’s most popular online brokerages, rolled out a new refer-a-friend program that offers up $25 to both the referrer and referee.

There are a number of reasons why this such a modest cash back offer is such a big deal, however we’ll focus on two main reasons why this matters.

The first is that this new promotion enables them to monetize further their noteworthy client satisfaction. Qtrade Investor’s strength in client service can hopefully now bear fruit in terms of bringing in referral business. Unlike many other online brokerages in Canada, Qtrade Investor can lay claim to topping the Globe and Mail’s online brokerage ranking and so there’s definitely a stronger incentive for people to give Qtrade Investor a shot. The fact that a minimum deposit of $1,000 is required to benefit from this offer is also going to make it hard to ignore – especially with younger investors.

A second reason this kind of promotion coming to market matters is because it pits Qtrade Investor against a smaller pool of competitors, such as Questrade, BMO InvestorLine and Scotia iTRADE who also have referral offers. The combination of launching a deal in a category that has relatively few competitors, putting out a deal that investors are likely to tune into and controlling what they spend on acquiring a new client means that Qtrade Investor hits the trifecta of getting attention and new businesses at a competitive price.

Of course, the big upshot for DIY investors is that if a brokerage like Qtrade Investor is prepared to step into the refer-a-friend market, it’s going to challenge other Canadian discount to figure out how to respond.

Can’t Fight that Fee-ling Anymore

What a difference an ‘r’ makes – and yes, we know pirates would agree on that point. Nonetheless, when fee turns into ‘free’ one thing is for certain, people pay attention. As a counterpoint to the story above about Scotia iTRADE, a US-based online brokerage that we don’t talk too much about – Fidelity – crossed our radar by announcing a drop in account fees for brokerage accounts to zero (alongside a much more widely publicized drop of administration fees of mutual funds to zero).

Regular readers of the Weekly Roundup will note that Robinhood is typically the online brokerage that has become synonymous with free trading accounts. This latest move by Fidelity to drop the associated administrative fees, however, is definitely a shot across the bow at both the big players – such as Schwab or Ameritrade – who have administrative fees for managing an account and the small ones too, like Robinhood – who don’t have the scale or brand recognition Fidelity carries.

As with all big developments in the US online brokerage space, the natural question for Canadian DIY investors or observers of the space here in Canada is ‘could it happen here?’ and in this particular instance it is a very fascinating question.

What might happen if an online brokerage dropped the maintenance and administration fees of an account to zero with NO minimum balance requirements?

First, it would probably get the attention of the deal-seeking crowd and the math suggests that low(er) balance investors who want to park their assets somewhere and don’t want to get dinged on fees would find a very compelling online brokerage. In other words, there is a good chance that any online brokerage in Canada who chose to lower the administrative fees on an account down to zero would get the attention of a very vocal group of DIY investors.

Second, if this was a move done by a bank-owned brokerage, for example, it would almost certainly accelerate a reduction in the number of online brokerages in Canada, likely one of the smaller or less popular online brokerages. This would be especially true if other large online brokerages followed suit.

The fact that there is an online brokerage in the US offering commission free trading, and now one offering drastically reduced account fees and lower barriers to entry, means that DIY investors are starting to see that a ‘better’ world exists when it comes to DIY investing.

So, even if we don’t have the drastically low pricing that US online investors can enjoy, the existence of these accounts forces Canadian online brokerages to work that much harder to explain where the money is going to for online brokerage commissions and service fees.

What online brokerages in Canada need to figure out is how much they are prepared to spend in marketing dollars to convince their clients it’s a good idea to keep their fees and pricing high.

Discount Brokerage Tweets of the Week

Discount
Brokerage Tweets – Curated tweets by SparxTrading

From the Forums

Taxing Decision for a Day Trader

With so many “tax free” accounts here in Canada, the prospect of day trading is appealing to many who either don’t fully appreciate the true business-like nature of day trading or who haven’t yet read the fine print on account types. Either way, this post from reddit’s personal finance Canada section from one DIY investor contemplating day trading via TD Direct Investing likely has a bit more homework to do, especially considering some of the answers that ensued.

Make or Break

For many online investors, ETFs and the move to managing money other than in a mutual fund continues to grow in popularity. For one investor in this reddit post, the question on whether hanging around in a mutual fund or jumping ship came down to what the receiving institution would be willing to pony up – an indication that, along with the numbers, sometimes the deals matter.

Into the Close

On top of the weather, it looks like markets are once again heating up. The best advice it seems is to ‘stay cool’ so however you choose to do so for the weekend, here’s hoping that you enjoy the weather and the time off in style. Have a great weekend!

Posted on August 3, 2018 by user — Leave a comment

Discount Brokerage Weekly Roundup – August 3, 2018

It was a big week for big apples. For the iconic technology firm, there were 1 trillion reasons to celebrate. For the New York Mets, there were probably 1 trillion reasons to explain what went so terribly wrong. Nonetheless, when it comes to comparing apples to apples, we’ve picked a few discount brokerages from the bunch to do some interesting analysis with.

In this edition of the roundup, we take a look at the latest crop of deals from Canada’s discount brokerages as a new month kicks off. From there, we launch into some big picture analysis – first with a continuing thread about content and how one online brokerage appears to be pulling back on it for the moment. Next, we look at some interesting numbers from a US online broker that signals a shift towards the next big revenue drivers for online investing. As usual we’ll cap off the roundup with a look at tweets from DIY investors and what’s making waves in the investor forums.

New Month, New Deals – Sort of

2018 continues to fly by as August – along with the summer weather – is now upon us. With the nicer weather, this is generally the window in which the online brokerages take the opportunity to enjoy said good weather, which might explain the leisurely pace of this month’s discount brokerage deals and promotions activity heading into the new month.

Aside from a one-month extension by Desjardins Online Brokerage of their standing commission credit offer, the deals pool remained steady with no new offers being advertised and no deals expiring heading into the new month. In July, National Bank Direct Brokerage’s offer expired early on in the month leaving 5 brokerages on the field with commission-free trades or cash back offers.

Even though things are relatively quiet at the moment, behind the scenes Canadian discount brokerages appear to be gearing up for a busy fall season. Another detail suggests that brokerages are lining up more activity for September, namely that there are two offers that are also timed to expire at the end of August and the beginning of September.

The cash-back offer from Scotia iTRADE, for example, is scheduled to expire at the end of August which could be convenient point to launch a new offer. Also, BMO InvestorLine has their current cash back offer set to expire in the first week of September, and if history is any indicator, there is likely something being planned to replace it.

So, for any DIY investor looking for a deal when opening an online trading account, the good news is that there are still a handful of interesting cash back or commission-free trade offers to choose from.

For deposit levels between $1,000 and $50,000, Questrade has both a cash back option as well as a commission-free trade offer to choose from. Also, Desjardins Online Brokerage’s offer is applicable for deposits of at least $10,000. Above $50,000, BMO InvestorLine’s cash back offer becomes an option as well as the cash back referral offer from Questrade, however at deposit levels of $100,000+, BMO InvestorLine currently has the highest cash back offer.

Overall, the competitive landscape for Canadian online brokerages, and online investing in general, is shifting, which means deals and promotions are likely to tread water.

With consolidation of Qtrade Investor and Credential Direct still taking place and the absence of a catalyst for pricing pressure or promotional efforts in the DIY trading space itself, Canadian brokerages are, at least for the moment, on cruise control. In all likelihood, brokerages are keeping their marketing budget powder dry for the upcoming fall and winter where the battle for DIY investor deposits and trading activity is sure to be fierce.

Questrade Gears Down on Content

The digital age provides the ability to connect some interesting dots. In keeping with a theme of the past two roundups, we continue to take a look at the evolving nature of content delivery across Canadian discount brokerages and this week turn the spotlight on Questrade.

Over the past two weeks, we noted that Questrade’s blog has started to show signs of activity after being dormant for some time. Now, a blog post or two doesn’t usually signal a trend nor is it the kind of thing that generally makes “news” however the bigger picture here is that content production – specifically content geared towards DIY investors – is something that has historically been a fixture at Questrade. The story here isn’t so much what is happening, but rather, what isn’t.

It is unusual to see a shortage of content activity from Questrade simply because historically they have been active and frequent in this particular endeavour.

We started down this rabbit hole by looking at the Questrade blog which, including the post this week, has a total of 18 posts. The first available post appeared on May 25^th, 2017.

The graph above shows the timeline of post activity on the Questrade blog, which appeared somewhat regularly at the outset with the average time between posts between May 25^th and October 10^th working out to about a post every 11.5 days. The minimum time between posts in that range was 5 days while the maximum was 34.

After October 2017, however, things shifted and the next post took 62 days (at which point there were two posts) followed by the next post after that which took 135 days. Incidentally, a little digging on LinkedIn revealed (perhaps coincidentally) that was the same point in time that Questrade’s manager of content and social media landed a new role at RateHub; another member of the content team went off to RBC in December as well.

But the blog wasn’t the only content section to slow down.

We also saw Twitter activity from July 2017 to July 2018 slow down considerably. Not including tweets about service-related issues, there were approximately 27 tweets in July 2017 compared to 6 in 2018. The tweets last year were largely of personal finance topics whereas this year they seemed to be focused on holidays and media mentions. To be fair, however, Questrade is actively responding to client service issues on Twitter, making it one of the standout online brokerages in this regard. Nonetheless, the change in publishing pace was noticeable.

Finally, the client notifications and new feature developments published to Questrade’s other blog/content space, the Exchange, has also not seen an update since April and no self-direct investing customer notice has been published since February.

What does this all mean and why does this matter?

For starters, while Questrade has seen their content publication slow down, other online brokerages, including and especially several bank-owned online brokerages have ramped up their investor content programs considerably.

This means that the “value” that information and content represents to investors, notably to clients, is somehow absent or muted. On a relative basis, competitor brokerages are pulling ahead of Questrade in terms of compelling content.

Another reason why this is important is because one of the increasingly important metrics for any technology company will be perceived innovation.

Those on the outside looking in will be asking and looking for “what’s new” as a reason to pay attention to a particular brokerage. If an online brokerage appears to be standing still – even if they are doing work behind the scenes – DIY investors won’t have a reason to tune in, which is sure to make some folks at Questrade more than a little discontent.

Interactive Brokers Steering Towards Growth

Sometimes taking a step back and looking at the big picture reveals some fascinating trends. As with the beginning of every month, Interactive Brokers released their trading metrics and, as with every month they’ve reported these metrics (since 2008) they’ve seen growth across a number of important metrics, including and especially the number of accounts. In fact, the growth in new accounts on a month/month basis in July was an enviable 40%.

Despite all of these very healthy metrics, one of the interesting data points that has been trending downwards since 2008 has been the cleared average daily average revenue trades (DARTs) per account (the number trades made by each account). It is perhaps no surprise or cause for concern that the latest figure of 314 is less than half of what it was in 2008 (842) considering that number of accounts has increased ten-fold over that same amount of time – and all of the revenue drivers to go with that.

What is interesting about that shift, however is that it signals, in all likelihood, that fewer trades are being made. This might be a result of a combination of factors such as lower volatility in the market and/or less active traders being drawn into the client mix of Interactive Brokers than has traditionally been the case.

While it may not be ‘news’ to anyone in the industry, it does reinforce that active traders are a valuable segment of the market. They are also just a small fraction of the “investor” pool. Even so, active traders are only going to be really active and attracted to trading when there is volatility and movement in the market.

As a result, being niche is not enough. Online brokerages will need to build scale to survive a lower volatility environment and perhaps ask themselves the tough question as to where online investing – especially at the active segment – is heading in the near to intermediate future?

Perhaps the clearest hint on the direction of active trading is the capitulation by Interactive Brokers to exit the market-making business with the sale of the Timber Hill side of their business. If the pros can’t make money actively trading the market, it begs the question, who can?

The moves being made by Interactive Brokers in both their international expansion as well as the introduction of a credit card, higher interest payments on account balances, lower fees for trading commissions and features such as payroll deposit capability signal that even active trading has its limits when driving profitability at an online brokerage. Revenue from interest/lending appears to be the next revenue-generating chapter as do fees for services – such as managed wealth in the form of robo-advisors.

For Canadian discount brokerages, especially those seeking out active traders, the trend revealed by Interactive Brokers is certainly worth considering. What this also likely might signal is that online brokerages here in Canada may start to shift their user experience efforts towards less active investors who can bring with them considerable investable assets. Funnily enough, that seems close to the same group robo-advisors are also looking to capture.

Discount Brokerage Tweets of the Week

Discount
Brokerage Tweets – Curated tweets by SparxTrading

From the Forums

Safe Keeping

When it comes to online investing, online security is top of mind for many DIY investors. Questrade was in the spotlight in a couple of interesting threads on reddit – the first directly referencing two factor authentication (2FA) being mentioned as being ‘in testing’ and the other which focused on the fine print of the Questrade security guarantee. Worth a read for those interested in security-related features.

Into the Close

That’s a wrap for another week. With a long weekend for Canadian investors now on deck, it’s a great time to enjoy and gear down until the ‘fun’ begins again on Monday courtesy of the action stateside. Have a safe and happy long weekend and in the meantime here’s an awe-inspiring look at ways other folks are getting out and enjoying themselves!

Posted on August 1, 2018 by Ken Yeung — Leave a comment

Discount Brokerage Deals & Promotions – August 2018

*Updated: Aug. 18* Welcome to the August edition of the discount brokerage deals and promotions section where, at least at the outset, the theme of the month appears to be ‘status quo’.

It is worth noting that unlike most months thus far, August is starting off on a relatively quiet note, with no deals expiring or launching at the outset of the month. And, although nothing new showed up, things weren’t entirely still, as Desjardins Online Brokerage quietly extended their commission-free trade offer forward another month.

For DIY investors, it’s important to note that despite the quiet start to the month, online brokerages are busy working behind the scenes through the summer for what will likely be a very eventful fall. At the end of August Scotia iTRADE’s offer is set to expire and shortly into September BMO InvestorLine’s current promotion is also set to turnover.

As such, we’ll be keeping an eye out for any movement in the deals space through the month, as this would be an ideal window for a brokerage not currently in the deals pool to ‘make a splash.

As always, if there are any offers that you think would be worth sharing for other DIY investors, please let us know in the comments section below.

Extended Deals

Desjardins Online Brokerage was the only online brokerage to officially (and quietly) extend their offer. The new expiry date for their commission-free trade offer is now October 31^st, 2018.

Expired Deals

There are no expired deals to report at this time.

New Deals

*Updated: Aug. 18 – HSBC InvestDirect has rolled out a summer promotional offer consisting of 30 commission-free trades. The promo, which stated it officially started in mid-July, looks to have finally been published on the HSBC InvestDirect website, and will run until the end of September. For more information about this deal, be sure to check out the details below. *

*Updated: Aug. 10 – Every now and again, there is a deal or promotion that makes a big splash in the online brokerage space. After a quiet start to the month, Qtrade Investor has definitely kicked the summer deals action back up to sizzling hot as they launched a refer-a-friend program with a cash back bonus. The deal itself offers up $25 cash to both the referrer and referee and requires a minimum deposit of $1,000, however the bigger prize for DIY investors is that is a very popular online brokerage just stepped into the promotions pool with a compelling offer and one that other online brokerages will find hard to ignore. See table below for more details.*

There are no new deals to report at this time.

Discount Brokerage Deals

Cash Back/Free Trade/Product Offer Promotions
Referral Promotions
Transfer Fee Promotions
Contests & Other Offers
Digital Advice + Roboadvisor Promotions

Cash Back/Free Trade/Product Offer Promotions

Company	Brief Description	Minimum Deposit Amount	Commission/Cash Offer/Promotion Type	Time Limit to Use Commission/Cash Offer	Details Link	Deadline
	A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitneytrade and receive access to their preferred pricing package.	n/a	Discounted Commission Rates	none	For more details click here	none
	Open and fund a new account at HSBC InvestDirect and you may be eligible to receive up to 30 commission-free equity trades (North American equities only). See terms and conditions for full details.	n/a	30 commission-free trades	60 days	Click to access HSBC InvestDirect Summer Promotion	September 28, 2018
	Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive $88 in commission credits (up to 17 commission-free trades). Use promo code SPARX88 when signing up. Be sure to read terms and conditions carefully.	$1,000	$88 commission credit	60 days	Access this offer by clicking here: $88 commission-credit offer . For full terms and conditions, click here.	none
	Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive 5 commission-free trades. Use promo code 5FREETRADES when signing up. Be sure to read terms and conditions carefully.	$1,000	5 commission-free trades	60 days	5 commission-free trade offer	December 31, 2018
	Desjardins Online Brokerage is offering new clients 1% of assets transferred into the new account in the form of commission credits (to a maximum value of $1,000). Minimum qualifying deposit is $10,000. To qualify, individuals will have to call 1-866-873-7103 and mention promo code DisnatTransfer or email: [email protected]. See details link for more info.	$10,000	1% of assets transferred in the form of commission-credits (max credits: $1,000)	6 months	Disnat 1% Commission Credit Promo	October 31, 2018
	Open and fund a new account with Scotia iTRADE (or fund an existing account) with at least A) $25,000; B) $50,000; C) $100,000; D) $250,000; E) $500,000 or F) $1M+ and you may be eligible to receive a pre-paid Visa card worth A) $100; B) $200; C) $500; D) $800; E) $1,100 or F) $1,500. Use promo code 18SUM when registering. Be sure to read terms and conditions for more details. NOTE: this offer is open to existing Scotia iTRADE clients only (who were clients prior to May 14, 2018).	A) $25,000 B) $50,000 C) $100,000 D) $250,000 E) $500,000 F) $1M+	A) $100 B) $200 C) $500 D) $800 E) $1,100 F) $1,500	pre-paid Visa card will be awarded by Jan. 31, 2019.	iTRADE Summer Promo	August 31, 2018
	Open and fund a new qualifying account with at least $25,000 and you may qualify for one month of unlimited commission-free trades and up to one month free of an advanced data package. Use promo code ADVANTAGE14 when opening a new account. Be sure to read terms and conditions for full details.	$25,000	commission-free trades for 1 month + 1 month of advanced data.	1 month	Active Trader Program	December 31, 2018
	Open a new account or fund an existing account at BMO InvestorLine with new assets worth at least A) $50,000; B) $100,000; C) $300,000 or D) $500,000+ and you may be eligible to receive a cash back reward of up to A) $75; B) $200; C) $500 or D) $1000. Use promo code SPARXCASH when registering to qualify. Be sure to read full terms and conditions.	A) $50,000 B) $100,000 C) $300,000 D) $500,000+	A) $75 B) $200 C) $500 D) $1000	Cash back will be deposited the week of April 19, 2019.	BMO InvestorLine Summer 2018 Campaign	September 3, 2018
Expired Offers
Last Updated: Aug. 18, 2018 00:55 PT

Referral Promotions

Company	Brief Description	Minimum Deposit Amount	Incentive Structure	Time Limit to Use Commission/Cash Offer Deposit	Details Link	Deadline
	Refer a friend to Questrade and when they open an account you receive $25 cash back and they receive either A) $25; B) $50; C) $75; D) $100; or E) $250 depending on the amount deposited amount. Enter code: 476104302388759 during account sign up to qualify. Be sure to read the terms and conditions for eligibility and additional bonus payment structure and minimum balance requirements.	A) $1,000 B) $10,000 C) $25,000 D) $50,000 E) $100,000+	$25 cash back (for referrer per referral; $50 bonus cash back for every 3rd referral) For referred individuals: A) $25 cash back B) $50 cash back C) $75 cash back D) $100 cash back E) $250 cash back	Cash deposited into Questrade billing account within 7 days after funding period ends (90 days)	Refer a friend terms and conditions Code Number: 476104302388759	none
	If you (an existing Qtrade Investor client) refer a new client to Qtrade Investor and they open an account with at least $1,000 the referrer and the referee may both be eligible to receive $25 cash. See terms and conditions for full details.	$1,000	$25 cash back (for both referrer and referee)	Cash deposited at the end of the month in which referee’s account funded	Refer A Friend to Qtrade Investor	none
	If you refer a friend/family member who is not already a Scotia iTRADE account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link.	A) $10,000 B) $50,000+	A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50)	60 days	Refer A Friend to Scotia iTrade	tbd
	If you (an existing BMO InvestorLine client) refer a new client to BMO InvestorLine and they open an account with at least $50,000 the referrer and the referee may both be eligible to receive $50 cash. To qualify the referee must use the email of the referrer that is linked to their BMO InvestorLine account. See terms and conditions for full details.	$50,000	You(referrer): $50; Your Friend(referee): $50	Payout occurs 45 days after minimum 90 day holding period(subject to conditions).	BMO InvestorLine Refer-a-Friend	October 31, 2018
Expired Offers
Last Updated: Aug. 10, 2018 21:30 PT

Transfer Fee Promotions

Company	Brief Description	Maximum Transfer Fee Coverage Amount	Minimum Deposit Amount for Transfer Fee Eligibility	Details Link	Deadline
	Transfer $15,000 or more to Qtrade Investor from another brokerage and Qtrade Investor may cover up to $150 in transfer fees. See terms and conditions for more details.	$150	$15,000	Transfer Fee Rebate	none
	Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees.	$135	$15,000	Transfer Fee Rebate Details	none
	Transfer $20,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees.	$135	$20,000	Transfer Fee Rebate	none
	Transfer $25,000 or more from another brokerage and Credential Direct will cover up to $150 in transfer fees. Use promo code SWITCHME when signing up to qualify for the transfer promotion.	$150	$25,000	Credential Direct Transfer Fee Rebate	none
	Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150.	$150	$25,000	Transfer Fee Promo	none
	Transfer at least $25,000 or more in new assets to TD Direct Investing when opening a new account and you may qualify to have transfer fees reimbursed up to $150. Be sure to contact TD Direct Investing for further details.	$150	$25,000	Contact client service for more information (1-800-465-5463).	none
	Transfer at least $25,000 in new assets to Scotia iTRADE and you may qualify to have transfer fees reimbursed up to $150.	$150	$25,000	iTRADE Summer Promo	August 31, 2018
	Transfer $25,000 or more into a CIBC Investor’s Edge account and they will reimburse up to $135 in brokerage transfer fees. Clients must call customer service to request rebate after transfer made.	$135	$25,000	Confirmed with reps. Contact client service for more information (1-800-567-3343).	none
	Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1-866-873-7103 and mention promo code DisnatTransfer. See details link for more info.	$150	$50,000	Disnat 1% Commission Credit Promo	October 31, 2018
	Open a new qualifying account with BMO InvestorLine or fund a qualifying existing account, by transferring in at least $200,000+ in net new assets and you may be eligible to have transfer fees covered up to $200. Use promo code SPARXCASH when signing up. Be sure to read the terms and conditions for more details on the offer.	$200	$200,000	BMO InvestorLine Summer 2018 Campaign	September 3, 2018
Expired Offers
Last Updated: August 1, 23:30 PT

Other Promotions

Company	Brief Description	Minimum Deposit Amount Required	Details Link	Deadline
	Desjardins Online Brokerage, in conjunction with MoneyTalks, is offering 3 months of the “Inside Edge” investor information service to Desjardins Online Brokerage clients. Use promo code DESJ2016 during checkout to qualify. Be sure to read full terms and conditions for more information.	n/a	MoneyTalks Inside Edge Discount	none
	Desjardins Online Brokerage is offering $50 in commission credits for new Disnat Classic clients depositing at least $1,000. See terms and conditions for full details.	$1,000	Broker@ge 18-30 Promotion	none
	Scotiabank StartRight customers can receive 10 commission-free trades when investing $1,000 or more in a new Scotia iTrade account. Trades are good for use for up to 1 year from the date the account is funded. Use promo code SRPE15 when applying (in English) or SRPF15 when applying in French. Be sure to read full terms and conditions for full details.	$1,000	StartRight Free Trade offer	none
Expired Offers
Last Updated: Aug. 1, 2018 23:30 PT

Digital Advice + Roboadvisor Promotions

Robo-advisor / Digital advisor	Offer Type	Offer Description	Min. Deposit	Reward / Promotion	Promo Code	Expiry Date	Link
	Discounted Management	Open and fund a new Questrade Portfolio IQ account with a deposit of at least $1,000 and the first month of management will be free. For more information on Portfolio IQ, click the product link.	$1,000	1st month no management fees	KDKFNBBC	None	Questrade Portfolio IQ Promo Offer
	Cash Back	Open and fund a new or existing SmartFolio account with at least $1,000 and you could receive 0.5% cash back up to $200. Use promo code PROMO1000 when opening a new account. See terms and conditions for full details. This offer can be combined with the refer-a-friend promotion.	$1,000	0.5% cash back to a maximum of $200.	PROMO1000	September 4, 2018	SmartFolio Cash Back Promo
	Discounted Management	Open a new account with BMO SmartFolio and receive one year of management of up to $15,000 free. See offer terms and conditions for more details.	$1,000	1 year no management fees	STSF	April 30, 2019	SmartFolio New Account Promotion
	Cash Back – Referral	BMO SmartFolio clients will receive $50 cash back for every friend or family member who opens and funds a new SmartFolio account. Friends and family referred to SmartFolio will receive $50 cash back for opening and funding an account, plus automatic enrollment into SmartFolio’s mass offer in market at the time. See offer terms and conditions for more details.	$1,000	$50 cash back (referrer) $50 cash back (referee)	Unique link generated from SmartFolio required.	None	SmartFolio Website
	Transfer Fee Coverage	Transfer at least $25,000 into Virtual Wealth when opening a new account and you may be eligible to have up to $150 in transfer fees covered by Virtual Wealth.	$25,000	up to $150 in transfer fees covered	None	None	Contact customer service directly for more information.
Last Updated: Aug. 1, 2018 23:30 PT

Posted on July 1, 2018 by user — Leave a comment

Discount Brokerage Deals & Promotions – July 2018

*Updated: July 5* With lots of sunshine, July’s crop of discount brokerage deals is still in full bloom. That’s great news for DIY investors looking to open online investing account with a Canadian online brokerage. While the cash back offerings still lag the commission-free category, there remains ample opportunity to get a transfer-free bonus when switching online brokers.

As July 1^st falls on a holiday (happy Canada Day!) and a weekend, online brokerage websites may not have been updated with the latest deals for July. Not to worry though, we’re keeping a lookout for new deal announcements that might appear after the long weekend.

All told, after an eventful June, the deals and promotions activity in July looks like it will have a few surprises of its own to offer. Early on this month, we’re watching the National Bank Direct Brokerage offer (which is scheduled to expire July 6^th) as well as what will transpire with BMO InvestorLine in the first week of July.

Stay tuned and as always, if you spot a deal that would be interesting to fellow DIY investors, please feel free to let us know or leave a comment below.

Expired Deals

It was interesting to see this deal come to market when it did, and we’re certainly sad to see it go, but the RBC Direct Investing commission-free trade promotion expired mid-month in June. The move by the large bank-owned brokerage is a signal that they can still surprise the marketplace.

Another offer that technically expired heading into July was BMO InvestorLine’s cash back and commission-free trade promotion. Since a replacement has not yet been posted to the BMO InvestorLine website at the time of the deals & promotions update, we’ll count this one out. If history is any indicator, however, there may be a pleasant surprise coming very shortly.

Extended Deals

There were no extended offers to report (yet).

New Deals

*Updated: July 5 – BMO InvestorLine launched a new cash back deal this month which is sure to get onto DIY investors’ radars. The tiered offer, which is open to new and existing clients, provides cash back bonuses ranging from $75 (for a $50,000 deposit) to $1,000 (for a $500,000 deposit). Keep in mind that BMO InvestorLine’s offer can be combined with their refer-a-friend promotion which can add an extra $50 cash back to the total reward amount. See table below for more information.*

At the start of July, there were no new offers that we spotted, however heading into this month there were a pair of important offers in June that caught our attention.

The first new offer that showed up in June was from Scotia iTRADE, specifically a cash back (in the form of a gift card) offer that was being marketed to existing clients. Specifically, this deal is open to existing clients as of May 14^th, 2018. We’ve added that deal to the table this month as it is worth enquiring about for new clients to see if iTRADE is prepared to match or provide a better offer when signing up.

Another promotion that crossed the deals radar last month was from BMO SmartFolio, who launched a cash back offering. The cash back amounts on this offer ranged from $25 cash back (for a deposit of $5,000) to $1000 cash back (for a deposit of $200,000 or more). See the table below for more details.

Discount Brokerage Deals

Cash Back/Free Trade/Product Offer Promotions
Referral Promotions
Transfer Fee Promotions
Contests & Other Offers
Digital Advice + Roboadvisor Promotions

Cash Back/Free Trade/Product Offer Promotions

Company	Brief Description	Minimum Deposit Amount	Commission/Cash Offer/Promotion Type	Time Limit to Use Commission/Cash Offer	Details Link	Deadline
	A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitneytrade and receive access to their preferred pricing package.	n/a	Discounted Commission Rates	none	For more details click here	none
	Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive $88 in commission credits (up to 17 commission-free trades). Use promo code SPARX88 when signing up. Be sure to read terms and conditions carefully.	$1,000	$88 commission credit	60 days	Access this offer by clicking here: $88 commission-credit offer . For full terms and conditions, click here.	none
	Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive 5 commission-free trades. Use promo code 5FREETRADES when signing up. Be sure to read terms and conditions carefully.	$1,000	5 commission-free trades	60 days	5 commission-free trade offer	December 31, 2018
	Desjardins Online Brokerage is offering new clients 1% of assets transferred into the new account in the form of commission credits (to a maximum value of $1,000). Minimum qualifying deposit is $10,000. To qualify, individuals will have to call 1-866-873-7103 and mention promo code DisnatTransfer or email: [email protected]. See details link for more info.	$10,000	1% of assets transferred in the form of commission-credits (max credits: $1,000)	6 months	Disnat 1% Commission Credit Promo	September 30, 2018
	Open and fund a new account with Scotia iTRADE (or fund an existing account) with at least A) $25,000; B) $50,000; C) $100,000; D) $250,000; E) $500,000 or F) $1M+ and you may be eligible to receive a pre-paid Visa card worth A) $100; B) $200; C) $500; D) $800; E) $1,100 or F) $1,500. Use promo code 18SUM when registering. Be sure to read terms and conditions for more details. NOTE: this offer is open to existing Scotia iTRADE clients only (who were clients prior to May 14, 2018).	A) $25,000 B) $50,000 C) $100,000 D) $250,000 E) $500,000 F) $1M+	A) $100 B) $200 C) $500 D) $800 E) $1,100 F) $1,5000	pre-paid Visa card will be awarded by Jan. 31, 2019.	iTRADE Summer Promo	August 31, 2018
	Open and fund a new qualifying account with at least $25,000 and you may qualify for one month of unlimited commission-free trades and up to one month free of an advanced data package. Use promo code ADVANTAGE14 when opening a new account. Be sure to read terms and conditions for full details.	$25,000	commission-free trades for 1 month + 1 month of advanced data.	1 month	Active Trader Program	December 31, 2018
	Open a new account or fund an existing account at BMO InvestorLine with new assets worth at least A) $50,000; B) $100,000; C) $300,000 or D) $500,000+ and you may be eligible to receive a cash back reward of up to A) $75; B) $200; C) $500 or D) $1000. Use promo code SPARXCASH when registering to qualify. Be sure to read full terms and conditions.	A) $50,000 B) $100,000 C) $300,000 D) $500,000+	A) $75 B) $200 C) $500 D) $1000	Cash back will be deposited the week of April 19, 2019.	BMO InvestorLine Summer 2018 Campaign	September 3, 2018
Expired Offers
	Open a new account at National Bank Direct Brokerage with at least 5,000 and you may be eligible to receive up to 25 commission-free trades, good for up to one year. There is also a promotional discounted commission-pricing available within the first year to individuals who use up their 25 trades; trading commissions for the first year are $6.95. Use promo code SPRING 2018 when signing up to be eligible for this offer. This offer is also available to existing clients. Be sure to read terms and conditions for full details.	$5,000	25 commission-free trades + $6.95 commission per trade pricing	365 days	National Bank Spring Offer	July 6, 2018
Last Updated: July 27, 2018 21:45 PT

Referral Promotions

Company	Brief Description	Minimum Deposit Amount	Incentive Structure	Time Limit to Use Commission/Cash Offer Deposit	Details Link	Deadline
	Refer a friend to Questrade and when they open an account you receive $25 cash back and they receive either A) $25; B) $50; C) $75; D) $100; or E) $250 depending on the amount deposited amount. Enter code: 476104302388759 during account sign up to qualify. Be sure to read the terms and conditions for eligibility and additional bonus payment structure and minimum balance requirements.	A) $1,000 B) $10,000 C) $25,000 D) $50,000 E) $100,000+	$25 cash back (for referrer per referral; $50 bonus cash back for every 3rd referral) For referred individuals: A) $25 cash back B) $50 cash back C) $75 cash back D) $100 cash back E) $250 cash back	Cash deposited into Questrade billing account within 7 days after funding period ends (90 days)	Refer a friend terms and conditions Code Number: 476104302388759	none
	If you refer a friend/family member who is not already a Scotia iTRADE account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link.	A) $10,000 B) $50,000+	A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50)	60 days	Refer A Friend to Scotia iTrade	tbd
	If you (an existing BMO InvestorLine client) refer a new client to BMO InvestorLine and they open an account with at least $50,000 the referrer and the referee may both be eligible to receive $50 cash. To qualify the referee must use the email of the referrer that is linked to their BMO InvestorLine account. See terms and conditions for full details.	$50,000	You(referrer): $50; Your Friend(referee): $50	Payout occurs 45 days after minimum 90 day holding period(subject to conditions).	BMO InvestorLine Refer-a-Friend	October 31, 2018
Expired Offers
Last Updated: July 1, 2018 14:55 PT

Transfer Fee Promotions

Company	Brief Description	Maximum Transfer Fee Coverage Amount	Minimum Deposit Amount for Transfer Fee Eligibility	Details Link	Deadline
	Transfer $15,000 or more to Qtrade Investor from another brokerage and Qtrade Investor may cover up to $150 in transfer fees. See terms and conditions for more details.	$150	$15,000	Transfer Fee Rebate	none
	Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees.	$135	$15,000	Transfer Fee Rebate Details	none
	Transfer $20,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees.	$135	$20,000	Transfer Fee Rebate	none
	Transfer $25,000 or more from another brokerage and Credential Direct will cover up to $150 in transfer fees. Use promo code SWITCHME when signing up to qualify for the transfer promotion.	$150	$25,000	Credential Direct Transfer Fee Rebate	none
	Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150.	$150	$25,000	Transfer Fee Promo	none
	Transfer at least $25,000 or more in new assets to TD Direct Investing when opening a new account and you may qualify to have transfer fees reimbursed up to $150. Be sure to contact TD Direct Investing for further details.	$150	$25,000	Contact client service for more information (1-800-465-5463).	none
	Transfer at least $25,000 in new assets to Scotia iTRADE and you may qualify to have transfer fees reimbursed up to $150.	$150	$25,000	iTRADE Summer Promo	August 31, 2018
	Transfer $25,000 or more into a CIBC Investor’s Edge account and they will reimburse up to $135 in brokerage transfer fees. Clients must call customer service to request rebate after transfer made.	$135	$25,000	Confirmed with reps. Contact client service for more information (1-800-567-3343).	none
	Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1-866-873-7103 and mention promo code DisnatTransfer. See details link for more info.	$150	$50,000	Disnat 1% Commission Credit Promo	September 30, 2018
	Open a new qualifying account with BMO InvestorLine or fund a qualifying existing account, by transferring in at least $200,000+ in net new assets and you may be eligible to have transfer fees covered up to $200. Use promo code SPARXCASH when signing up. Be sure to read the terms and conditions for more details on the offer.	$200	$200,000	BMO InvestorLine Summer 2018 Campaign	September 3, 2018
Expired Offers
Last Updated: July 5, 10:00 PT

Other Promotions

Company	Brief Description	Minimum Deposit Amount Required	Details Link	Deadline
	Desjardins Online Brokerage, in conjunction with MoneyTalks, is offering 3 months of the “Inside Edge” investor information service to Desjardins Online Brokerage clients. Use promo code DESJ2016 during checkout to qualify. Be sure to read full terms and conditions for more information.	n/a	MoneyTalks Inside Edge Discount	none
	Desjardins Online Brokerage is offering $50 in commission credits for new Disnat Classic clients depositing at least $1,000. See terms and conditions for full details.	$1,000	Broker@ge 18-30 Promotion	none
	Scotiabank StartRight customers can receive 10 commission-free trades when investing $1,000 or more in a new Scotia iTrade account. Trades are good for use for up to 1 year from the date the account is funded. Use promo code SRPE15 when applying (in English) or SRPF15 when applying in French. Be sure to read full terms and conditions for full details.	$1,000	StartRight Free Trade offer	none
Expired Offers
Last Updated: July 1, 2018 18:55 PT

Digital Advice + Roboadvisor Promotions

Robo-advisor / Digital advisor	Offer Type	Offer Description	Min. Deposit	Reward / Promotion	Promo Code	Expiry Date	Link
	Discounted Management	Open and fund a new Questrade Portfolio IQ account with a deposit of at least $1,000 and the first month of management will be free. For more information on Portfolio IQ, click the product link.	$1,000	1st month no management fees	KDKFNBBC	None	Questrade Portfolio IQ Promo Offer
	Cash Back	Open and fund a new or existing SmartFolio account with at least $1,000 and you could receive 0.5% cash back up to $200. Use promo code PROMO1000 when opening a new account. See terms and conditions for full details. This offer can be combined with the refer-a-friend promotion.	$1,000	0.5% cash back to a maximum of $200.	PROMO1000	September 4, 2018	SmartFolio Cash Back Promo
	Discounted Management	Open a new account with BMO SmartFolio and receive one year of management of up to $15,000 free. See offer terms and conditions for more details.	$1,000	1 year no management fees	STSF	April 30, 2019	SmartFolio New Account Promotion
	Cash Back – Referral	BMO SmartFolio clients will receive $50 cash back for every friend or family member who opens and funds a new SmartFolio account. Friends and family referred to SmartFolio will receive $50 cash back for opening and funding an account, plus automatic enrollment into SmartFolio’s mass offer in market at the time. See offer terms and conditions for more details.	$1,000	$50 cash back (referrer) $50 cash back (referee)	Unique link generated from SmartFolio required.	None	SmartFolio Website
	Transfer Fee Coverage	Transfer at least $25,000 into Virtual Wealth when opening a new account and you may be eligible to have up to $150 in transfer fees covered by Virtual Wealth.	$25,000	up to $150 in transfer fees covered	None	None	Contact customer service directly for more information.
Last Updated: July 1, 2018 14:55 PT

Posted on June 29, 2018 by user — Leave a comment

Discount Brokerage Weekly Roundup – June 29, 2018

It’s hard to believe but the halfway point of 2018 is just around the corner. Heading into the Canada Day long weekend, it’s an opportune time to review the latest activities from the second quarter of 2018 and see what stories made waves, as well as some of the trends we see taking shape in the online brokerage space.

In this edition of the roundup, we’ll take a look back at the (calendar) Q2 of 2018 and review what we think are the most compelling stories and developments. Suffice to say technology has been a key driver of change, but it also seems like the fundamental economics of the space are experiencing a shift. As usual, we’ll also serve up some DIY investor content treats with DIY investor tweets and close out with interesting forum posts.

Making the Highlight Reel

Before jumping in to Q2, a quick recap of what happened in Q1 is available in this roundup from early April. In the first quarter of the year, some of the dominant stories included online brokerage outages, RSP season promotions and online brokerage rankings from the Globe and Mail.

At the end of the second calendar quarter of 2018 there are a number of interesting stories to reflect on as well as some hints dropped and telegraphed by Canadian discount brokerages as to what’s coming around the corner for the summer of 2018.

Acquisitions

One of the biggest news stories to emerge in Q2 was the announcement that independent online brokerage, Jitneytrade, was being purchased by wealth management giant Canaccord. The deal, the terms of which were not published, means that the small independent online brokerage players in the Canadian space have all but disappeared. Only Questrade stands out as the online brokerage that is not owned by a larger parent financial brand, bank or other significantly larger financial services company.

Last year saw the purchase of BBS Securities (parent to Virtual Brokers) and the merger of Qtrade Investor and Credential Direct. This trend towards consolidation or purchase by deeper pocketed investment firms is a signal that the online brokerage space is in transition. Some services, such as Jitneytrade, cater to a very select group of active/professional traders – so the requirements for a broader investor profile are not as prominent as firms such as Qtrade Investor or Virtual Brokers. With bigger backers, however, the online brokerage platforms will really be put to the test to see if they’ve got what it takes to challenge the big bank online brokerages.

Online Brokerage Reviews – Moneysense magazine

In late May, the online brokerage reviews and rankings prepared by Moneysense magazine were published. Our roundup post on the Moneysense reviews compared the ratings from last year to this, and looked at the categories that these rankings included this year such as:

Best overall online brokerage
Best discount brokerages for ETFs
Best online brokerages for mobile and market data
Best online brokerages for low fees
Best online brokerages for design and user experience

One of the big stories from this year’s Moneysense rankings is that Qtrade Investor came out on top, narrowly edging out Questrade in the category of “best overall” online brokerage. Interestingly the top four firms last year are once again in the top four this year. Joining Qtrade Investor and Questrade are Scotia iTRADE and BMO InvestorLine, although it should be noted that these latter two bank-owned online brokerages scored notably lower than either Qtrade Investor or Questrade.

Looking at the results from a category point of view showed that different online brokerages have particular strengths in certain areas. For example, HSBC InvestDirect and Questrade were ranked best for fees; Questrade was ranked highest for initial impression; TD Direct Investing was ranked best for Data while National Bank Direct Brokerage was ranked best for ETFs.

All told, when it came to online brokerage rankings, Qtrade Investor performed exceptionally well, managing to top both the Globe and Mail and Moneysense rankings and placing second overall in the last J.D. Power Investor Satisfaction rankings. From a competitive point of view, this provides a lot of positive momentum for Qtrade Investor as they transition into life as the dominant non-bank online brokerage brand in Western Canada (now that Credential Direct has merged). It will be particularly interesting to see how a considerably bigger Qtrade Investor decides to challenge bank-owned rivals in ways that Qtrade has traditionally avoided, such as with more prominent advertising or with platforms/products for active investors (or even traders) – the affiliation with Desjardins Online Brokerage (and in particular Disnat) – could present a compelling wildcard that would almost certainly cement Qtrade Investor’s status (among its peers) as the brand to beat going forward.

V for Volatility

The past several years since the financial meltdown, markets have been mostly on a steady track upwards. This year, however, that all changed. Since the election of Donald Trump, markets – in particular US equity markets – have done really well. But, as all seasoned traders know, the trend is your friend until it ends. For US online brokerage, Interactive Brokers, the move on their part to raise the cost of borrowing for clients requiring margin of US stocks was a direct response to the data pointing to a pending downturn. Well, they called it, and earlier in the second quarter of this year, Interactive Brokers published the results of having prepared well in advance of the pending volatility. The result, Interactive Brokers was able to limit losses to a fraction of the losses experienced by names such as TD Ameritrade and E*TRADE.

Uptick in Deals Activity

On the deals and promotions front, Q2 of 2018 presented a little bit of volatility of its own as the post-RSP dip in activity also took down a number of online brokerage deals and promotions. That said, it didn’t take too long for a rebound to take hold so that by the time the quarter was winding down, offers were back on the table and during the quarter, a short lived but very intriguing offer from RBC Direct Investing also surfaced indicating that this big player is capable of some nimble promotional work.

Cash back offers in particular saw a resurgence in Q2, with BMO’s SmartFolio launching a new cash back offering and Scotia iTRADE also launching a cash back offer (in the form of a gift card) for existing clients.

Be sure to check out the deals action this summer as the online brokerages get themselves ready for the fall and invariably try to find some winning combination for investors active during the summer.

What’s Coming Up

In addition to setting the world on fire with the Yanny vs Laurel craze, social media also proved itself to be useful in providing DIY investors some hints as to what several online brokerages have coming up in the near future.

Keeping Currency

One great example comes from Scotia iTRADE, whose service staff let one tweeter know that USD registered accounts are ‘on their way’ (i.e. close to completion) for DIY investors. This kind of insight is easy to miss but will be a notable value driver when it does go live. We also expect there to be quite a bit of noise generated when it is released which means even more iTRADE commercials.

Platform Leap

Another interesting tip that came from social media was from TD Direct Investing, who let followers know about a webinar that provided a first look at the new Advanced Dashboard to be rolled out to clients. This new approach to rolling out feature releases appears to be something TD is testing the waters with – as a recent enhancement for French-speaking users was also telegraphed on Twitter in mid-May and was confirmed to be live as of this past week. As for the Advanced Dashboard, we’ll be watching to see what the reaction is like to a new user experience and to upgraded trading features.

Also rolling out in the summer is a new trading platform from Virtual Brokers – VB Wave. We first spotted the new platform on the VB website in early June however it appears to still be in active development with the soft roll out intended to help iron out any wrinkles in performance or user experience that may arise. In any case, the addition of a new trading platform to the suite of Virtual Brokers’ product line positions them as having one of the most diverse selections of trading platforms available to any online brokerage in Canada. Stay tuned.

Discount Brokerage Tweets of the Week

Discount
Brokerage Tweets – Curated tweets by SparxTrading

Into the Close

That’s a wrap for this pre-Canada Day edition of the roundup. Although markets are going to be closed in Canada on Monday, there’s no doubt that traders will want to keep an eye out for the fallout from the trade tariffs which are set to take effect July 1^st. For all the folks in Ontario, stay cool and for the folks out west in BC, feel free to blame it on the rain. On behalf of the Sparx Trading team, Happy Canada Day to everyone!!

Posted on June 15, 2018 by user — Leave a comment

Discount Brokerage Weekly Roundup – June 15, 2018

There is no doubt that deal making is an art. Sometimes it’s a Michelangelo, sometimes it’s a Pollock, sometimes it’s a Vandelay. In either case, online brokerages know that like beauty, a good deal is in the eye of the beholder. This week we know we’ve seen all kinds of ‘deals’ make the news but we’ve spotted a few which might have flown under the radar with all of the other hubbub going on.

In this edition of the Roundup we take a look at some hot deals action from two bank-owned providers coming just in time for the summer. Next, we look at why gross can be good, especially for a few US online brokerages. As always, we’ve also got a fresh batch of DIY investor tweets and forum threads to close out the recap.

Deals start to sizzle

For many keen observers of the deals and promotions section, one of the important takeaways is that online brokerages need to continuously be thinking about how to grow and attract new clients and assets. It is perhaps a timely question to pose as news outlets report this past week that Canada’s population officially clocked in at 37 million individuals, up from 36 million just over two years ago and, it seems, that firms such as RBC are in the hunt to acquire new clients on a massive scale.

Of course, the tried and tested way to get attention and incentivize individuals to try out an online brokerage has been by using deals and nothing gets investors’ attention like cash back offers. This past week there were two cash back offers that came to market that appeal to online investors – the DIY type and those that want the ‘autopilot’ version.

Starting first with the DIY investor option, Scotia iTRADE launched a new campaign earlier this week that offers up a tiered cash back promotion of up to $1,500 (in the form of a prepaid VISA). Interestingly, it was not found on the promotions section of the Scotia iTRADE website but rather via an email campaign which appears to be because the offer is valid for existing iTRADE account holders (as of May 14^th) only.

In all there are six deposit tiers to this offer, ranging from a minimum deposit of $25,000 (for which there is a reward of $100) to the top deposit tier of $1M+ (which results in a cash back offer of $1,500).

It is worth noting that the terms and conditions for this offer are written in an incredibly small font size, so anyone considering the deal is well advised to zoom in to make sure you don’t miss something important – like the condition that you can only take advantage of this offer if you haven’t participated in a cash, free trade or prepaid VISA or SCENE point promo since June 10^th 2017. In case anyone was wondering the font size for the important legal text is set to 9 pixels while the ‘normal’ reading size of the font on the page is 18 pixels and those conditions are 459 words long. In a single paragraph. But I digress.

email from Scotia Bank. Get up to$1,500 prepaid Visa if you open iTrade account*!
*if you transfer A MILLION DOLLARS (literally a million)

— Jeff Marshall (@JeffMarshallNL) June 14, 2018

Aside from the small font size, this is a very big deal – sadly only for existing Scotia iTRADE clients but perhaps for new clients who read the deals section or weekly roundup and are prepared to negotiate, this might also be made available.

Perhaps the biggest news is that, when compared to existing cash back offers currently live in the market, this is the highest cash back offer for deposits of $25,000+, more than double in fact, and in some cases more than triple the highest amount being offered. So, as word spreads about this offer, it will be interesting to see a) whether iTRADE decides to roll out the offer publicly to all prospective clients before B) another online brokerage steps up with an even more aggressive offer.

Another cash back offer to cross our radar this week was from BMO SmartFolio. Specifically, the offer is for new or existing clients and offers 0.5% cash back on every dollar invested into a SmartFolio account up to a maximum cash back amount of $1,000.

The minimum deposit tier to qualify for this promotion is $25,000 (which offers up a $100 rebate)

While not an apples-to-apples comparison in terms of where to park your money, the SmartFolio cash back promotion is equal to and at certain tiers, higher than the cash back bonus offers at Canadian discount brokerages (including BMO’s InvestorLine). So, for online investors it is an interesting moment – if they have been curious about a ‘digital advisor’ or ‘robo advisor’ – the cash incentive certainly makes the case for giving it a try. It doesn’t hurt either that BMO SmartFolio will cover up to $200 in transfer fees if moving from another institution into this solution.

For online brokerages with a digital or robo advice arm, such as Qtrade Investor, Questrade and Virtual Brokers for example, competing on both the online brokerage side and now the digital management side just got even trickier. Right now, BMO has the field almost exclusively to themselves from this group and they’ve already got three promotional offers that users can take advantage of plus the transfer fee coverage, so as far as bank-owned robo-advisors go in Canada, they’re certainly setting the bar high.

Gross is Good

To paraphrase Gordon Gecko, gross, for lack of a better word, is good – especially when talking about growth in new accounts at online brokerages. This week, US online brokerages E*TRADE and Charles Schwab reported May activity metrics including new account data and client assets and the numbers paint a positive picture at both firms.

For the month of May, E*TRADE saw about 40,261 gross new brokerage accounts for the month created (and a total net new account number of 22,228) and finished the month with almost 3.9 million brokerage accounts. By comparison, Schwab also reported their metrics this week and opened 122,000 new brokerage accounts bringing their total up to 11.1 million. It’s worth mentioning that Schwab is the giant player in the US online brokerage space with $3.4 trillion in assets. At the end of March of 2018, Interactive Brokers had about 517,000 accounts and TD Ameritrade had 11.3 million funded accounts.

By all accounts (pun intended) May appeared to be a strong month for the online brokerage space in the US. Of course, there are bullish signals with US interest rates poised to rise which should also help push earnings higher at US online brokerages in the near term.

Comments from TD Ameritrade also seem to echo this sentiment with chief market strategist JJ Kinahan stating in a recent press release regarding May performance that “For the first time this year we saw clients taking on more exposure to the market, with millennials increasing their exposure at a faster rate than the rest of our client base, as market levels stablilized following an early May rally, clients were mostly net buyers the last two weeks of the month.”

Big picture, it appears that strong economic fundamentals are continuing to draw investors in off the sidelines, even in the midst of headline news and uncertainty. That’s good news for the online brokerages. And, although the market may have tempered somewhat, the fact it hasn’t yet fallen off a cliff despite the rhetoric of war suggests that it is pricing in growth (at least for now) rather contraction.

Discount Brokerage Tweets of the Week

Discount
Brokerage Tweets – Curated tweets by SparxTrading

From the Forums

Getting Settled

In the online investing world even though trading happens instantly on a screen, behind the scenes things take substantially longer to sort themselves out. In this post from RedFlagDeals.com’s investing forum, one user tries to fine tune exactly when money needs to be moved into their trading account to beat the settlement deadline.

Double Trouble

Like most Canadian DIY investors, peering over the fence at US online brokerage accounts generates a certain amount of interest and even, dare we say, envy. For one keen investor, the lure of US online brokerage account was sufficiently strong enough to open one before fully thinking it through. Find out what they learned about having both a US online brokerage account as well as a Canadian one in this post from reddit’s Personal Finance Canada thread.

Into the Close

That’s a wrap on another eventful week. With the ‘longest day’ of the year coming up, it’s a great time this weekend to enjoy some type of screen, whether it’s watching the World Cup or lathering up the sunscreen to enjoy the great outdoors responsibly. Whatever the case, we’d like to wish everyone a great weekend and a special shout out to all the dad’s out there for a happy Father’s Day!

Posted on June 1, 2018 by user — Leave a comment

Discount Brokerage Deals & Promotions – June 2018

It’s hard to believe but June is already here, which means summer is right around the corner. While temperatures outside are heating up, the discount brokerage deals and promotions section is gradually warming back up.

Heading into the new month there was a good mix of extensions as well as a new offer from National Bank Direct Brokerage in May that is sure to add some sizzle to the summer shopping season.

Starting first with extensions, two big deals players, BMO InvestorLine and Desjardins Online Brokerage, gave the go ahead for their existing offers to continue (more details below). This is a healthy sign as both of these firms are long time proponents of deals and promotions.

The big news, however, is the offer that crossed our radar from National Bank Direct Brokerage. This offer has a relatively low threshold to qualify ($5,000) and offers 25 commission-free trades which are good for up to one year. If it sounds familiar, it’s because another bank-owned online brokerage, RBC Direct Investing, also has an offer that is currently running to mid-June that offers 20 commission-free trades for a deposit of $5,000. So, in this case, the commission-free trade promotion bid has been raised by NBDB.

Another interesting feature of the offer from National Bank Direct Brokerage is that once the trades are used up (within the first year only), the standard commission charge per trade is only $6.95 which means that there is a trading discount as well as free trades.

With one offer set to expire mid-month (from RBC Direct Investing), it will be interesting to see if it too will get an extension or if there will be another provider currently on the sidelines jump in to the deals and promotions mix to be ready for the building interest in the marijuana legalization ‘buzz’ that is building.

We’ll keep a look out for new offers and if there are any that might be of interest to DIY investors, feel free to let us know in the comments below.

Expired Deals

No expired deals to report at the outset of the month.

Extended Deals

There were two offers that were scheduled to expire at the end of May that have been renewed:

First, Desjardins Online Brokerage has extended their commission credit offer through to the end of September.

Also, BMO InvestorLine extended their combined commission-free trade and cash back offer through to the end of June.

New Deals

While there were no new deals announced on June 1^st, there was a new deal from National Bank Direct Brokerage that did cross the wire late in May. While this deal may technically have been in rotation at the end of April, it is not advertised in the special offers section of the NBDB website; we discovered this add running in rotation on social media and verified that it is active (at the time of publication).

Discount Brokerage Deals

Cash Back/Free Trade/Product Offer Promotions
Referral Promotions
Transfer Fee Promotions
Contests & Other Offers
Digital Advice + Roboadvisor Promotions

Cash Back/Free Trade/Product Offer Promotions

Company	Brief Description	Minimum Deposit Amount	Commission/Cash Offer/Promotion Type	Time Limit to Use Commission/Cash Offer	Details Link	Deadline
	A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitneytrade and receive access to their preferred pricing package.	n/a	Discounted Commission Rates	none	For more details click here	none
	Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive $88 in commission credits (up to 17 commission-free trades). Use promo code SPARX88 when signing up. Be sure to read terms and conditions carefully.	$1,000	$88 commission credit	60 days	Access this offer by clicking here: $88 commission-credit offer . For full terms and conditions, click here.	none
	Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive 5 commission-free trades. Use promo code 5FREETRADES when signing up. Be sure to read terms and conditions carefully.	$1,000	5 commission-free trades	60 days	5 commission-free trade offer	December 31, 2018
	Open a new account at National Bank Direct Brokerage with at least 5,000 and you may be eligible to receive up to 25 commission-free trades, good for up to one year. There is also a promotional discounted commission-pricing available within the first year to individuals who use up their 25 trades; trading commissions for the first year are $6.95. Use promo code SPRING 2018 when signing up to be eligible for this offer. This offer is also available to existing clients. Be sure to read terms and conditions for full details.	$5,000	25 commission-free trades + $6.95 commission per trade pricing	365 days	National Bank Spring Offer	July 6, 2018
	Open and fund a new account at RBC Direct Investing with at least $5,000 in net new assets and you may be eligible to receive up to 20 commission-free equity trades which are good for up to one year. Be sure to read terms and conditions for full details.	$5,000	20 commission-free trades	365 days	RBC Direct Investing Commission-free Trades Promotion	June 14, 2018
	Desjardins Online Brokerage is offering new clients 1% of assets transferred into the new account in the form of commission credits (to a maximum value of $1,000). Minimum qualifying deposit is $10,000. To qualify, individuals will have to call 1-866-873-7103 and mention promo code DisnatTransfer or email: [email protected]. See details link for more info.	$10,000	1% of assets transferred in the form of commission-credits (max credits: $1,000)	6 months	Disnat 1% Commission Credit Promo	September 30, 2018
	Open and fund a new qualifying account with at least $25,000 and you may qualify for one month of unlimited commission-free trades and up to one month free of an advanced data package. Use promo code ADVANTAGE14 when opening a new account. Be sure to read terms and conditions for full details.	$25,000	commission-free trades for 1 month + 1 month of advanced data.	1 month	Active Trader Program	December 31, 2018
	Open a new qualifying account with BMO InvestorLine or fund a qualifying existing account, with at least A) $50,000; B) $100,000 or C) $300,000+ in net new assets and you may be eligible to receive up to 20 commission-free equity trades plus A) $50 cash back; B) $150 cash back or C) $500 cash back. Commission-free trades are good for up to two months. In addition, eligible individuals can receive an extra $50 as part of the refer a friend program. Use promo code SPRING when signing up. Be sure to read the terms and conditions for more details on the offer.	A) $50,000 B) $100,000 C) $300,000	20 commission-free equity trades AND A) $50; B) $150 C) $500.	Commission-free equity trades are good for up to two months. Cash back will be deposited the week of January 21, 2019.	BMO InvestorLine Spring 2018 Campaign	June 30, 2018
Expired Offers
Last Updated: June 01, 2018 18:55 PT

Referral Promotions

Company	Brief Description	Minimum Deposit Amount	Incentive Structure	Time Limit to Use Commission/Cash Offer Deposit	Details Link	Deadline
	Refer a friend to Questrade and when they open an account you receive $25 cash back and they receive either A) $25; B) $50; C) $75; D) $100; or E) $250 depending on the amount deposited amount. Enter code: 476104302388759 during account sign up to qualify. Be sure to read the terms and conditions for eligibility and additional bonus payment structure and minimum balance requirements.	A) $1,000 B) $10,000 C) $25,000 D) $50,000 E) $100,000+	$25 cash back (for referrer per referral; $50 bonus cash back for every 3rd referral) For referred individuals: A) $25 cash back B) $50 cash back C) $75 cash back D) $100 cash back E) $250 cash back	Cash deposited into Questrade billing account within 7 days after funding period ends (90 days)	Refer a friend terms and conditions Code Number: 476104302388759	none
	If you refer a friend/family member who is not already a Scotia iTRADE account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link.	A) $10,000 B) $50,000+	A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50)	60 days	Refer A Friend to Scotia iTrade	tbd
	If you (an existing BMO InvestorLine client) refer a new client to BMO InvestorLine and they open an account with at least $50,000 the referrer and the referee may both be eligible to receive $50 cash. To qualify the referee must use the email of the referrer that is linked to their BMO InvestorLine account. See terms and conditions for full details.	$50,000	You(referrer): $50; Your Friend(referee): $50	Payout occurs 45 days after minimum 90 day holding period(subject to conditions).	BMO InvestorLine Refer-a-Friend	October 31, 2018
Expired Offers
Last Updated: June 1, 2018 18:55 PT

Transfer Fee Promotions

Company	Brief Description	Maximum Transfer Fee Coverage Amount	Minimum Deposit Amount for Transfer Fee Eligibility	Details Link	Deadline
	Transfer $15,000 or more to Qtrade Investor from another brokerage and Qtrade Investor may cover up to $150 in transfer fees. See terms and conditions for more details.	$150	$15,000	Transfer Fee Rebate	none
	Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees.	$135	$15,000	Transfer Fee Rebate Details	none
	Transfer $20,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees.	$135	$20,000	Transfer Fee Rebate	none
	Transfer $25,000 or more from another brokerage and Credential Direct will cover up to $150 in transfer fees. Use promo code SWITCHME when signing up to qualify for the transfer promotion.	$150	$25,000	Credential Direct Transfer Fee Rebate	none
	Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150.	$150	$25,000	Transfer Fee Promo	none
	Transfer at least $25,000 or more in new assets to TD Direct Investing when opening a new account and you may qualify to have transfer fees reimbursed up to $150. Be sure to contact TD Direct Investing for further details.	$150	$25,000	Contact client service for more information (1-800-465-5463).	none
	Transfer $25,000 or more into a CIBC Investor’s Edge account and they will reimburse up to $135 in brokerage transfer fees. Clients must call customer service to request rebate after transfer made.	$135	$25,000	Confirmed with reps. Contact client service for more information (1-800-567-3343).	none
	Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1-866-873-7103 and mention promo code DisnatTransfer. See details link for more info.	$150	$50,000	Disnat 1% Commission Credit Promo	September 30, 2018
	Open a new qualifying account with BMO InvestorLine or fund a qualifying existing account, by transferring in at least $200,000+ in net new assets and you may be eligible to have transfer fees covered up to $200. Use promo code SPRING when signing up. Be sure to read the terms and conditions for more details on the offer.	$200	$200,000	BMO InvestorLine Spring 2018 Campaign	May 31, 2018
Expired Offers
Last Updated: June 1, 18:55 PT

Other Promotions

Company	Brief Description	Minimum Deposit Amount Required	Details Link	Deadline
	Desjardins Online Brokerage, in conjunction with MoneyTalks, is offering 3 months of the “Inside Edge” investor information service to Desjardins Online Brokerage clients. Use promo code DESJ2016 during checkout to qualify. Be sure to read full terms and conditions for more information.	n/a	MoneyTalks Inside Edge Discount	none
	Desjardins Online Brokerage is offering $50 in commission credits for new Disnat Classic clients depositing at least $1,000. See terms and conditions for full details.	$1,000	Broker@ge 18-30 Promotion	none
	Scotiabank StartRight customers can receive 10 commission-free trades when investing $1,000 or more in a new Scotia iTrade account. Trades are good for use for up to 1 year from the date the account is funded. Use promo code SRPE15 when applying (in English) or SRPF15 when applying in French. Be sure to read full terms and conditions for full details.	$1,000	StartRight Free Trade offer	none
Expired Offers
Last Updated: June 1, 2018 18:55 PT

Digital Advice + Roboadvisor Promotions

Robo-advisor / Digital advisor	Offer Type	Offer Description	Min. Deposit	Reward / Promotion	Promo Code	Expiry Date	Link
	Discounted Management	Open and fund a new Questrade Portfolio IQ account with a deposit of at least $1,000 and the first month of management will be free. For more information on Portfolio IQ, click the product link.	$1000	1st month no management fees	KDKFNBBC	None	Questrade Portfolio IQ Promo Offer
	Discounted Management	Open a new account with BMO SmartFolio and receive one year of management of up to $15,000 free. See offer terms and conditions for more details.	$1,000	1 year no management fees	STSF	April 1, 2018	SmartFolio New Account Promotion
	Cash Back – Referral	BMO SmartFolio clients will receive $50 cash back for every friend or family member who opens and funds a new SmartFolio account. Friends and family referred to SmartFolio will receive $50 cash back for opening and funding an account, plus automatic enrollment into SmartFolio’s mass offer in market at the time. See offer terms and conditions for more details.	$1,000	$50 cash back (referrer) $50 cash back (referee)	Unique link generated from SmartFolio required.	None	SmartFolio Website
	Transfer Fee Coverage	Transfer at least $25,000 into Virtual Wealth when opening a new account and you may be eligible to have up to $150 in transfer fees covered by Virtual Wealth.	$25,000	up to $150 in transfer fees covered	None	None	Contact customer service directly for more information.
Last Updated: June 1, 2018 18:55 PT

Posted on May 25, 2018 by user — Leave a comment

Discount Brokerage Weekly Roundup – May 25, 2018

Though this was a short week because of the holidays, there was still a healthy dose of news to digest and trade around. For Canadian online brokerages, the race is on not only to report some of the big news but to put a creative spin on it.

In this week’s roundup we go to both extremes with in-depth analysis of the latest set of online brokerage rankings followed by a small but important revelation of one online brokerages upcoming features on Twitter. As usual we’ll close by taking a look at what DIY investors were chatting about on social media and in forums.

Moneysense’s 2018 online brokerage rankings go live

Earlier this week, MoneySense magazine published the 2018 edition of its Canadian online brokerage rankings. As with past years, Surviscor provided data for the analysis and presented a category-driven approach to presenting which online brokerages were “the best” in each feature measured.

The author of this year’s review was the well-known Canadian personal finance writer, Jonathan Chevreau, who added considerable depth to the commentary and analysis – more so than in previous editions of this article.

At SparxTrading.com, we’re always keen to review the comparisons of online brokerages, so we thought we’d take a deeper look at this year’s MoneySense rankings to get an idea of how DIY investors might be impacted by the ratings and to determine what trends or insights might emerge from the ratings themselves.

Before diving into the results in detail, we thought it would be important to review what was being measured in the MoneySense rankings and how this year’s rankings differ from last year’s.

Historically we’ve observed that there is considerable variation when it comes to Canadian discount brokerage rankings. There can be variation between different ratings of the same discount brokerages within the same year as well as variation between years for the same rankings. For example, the Globe and Mail’s online broker rankings use a different approach than does J.D. Power or Surviscor when evaluating Canada’s online brokerages for cost, service or accessibility.

For the 2018 MoneySense online brokerage rankings, the underlying data comes from Surviscor’s analysis of the online brokerage space, with specific parameters selected for the MoneySense report. The snapshot that the data is based upon comes from 2017, specifically from the 2017 online brokerage rankings conducted by Surviscor. As such, the ‘new’ information in the MoneySense rankings is really in the commentary as well as in some of the detailed category breakdown. The “best overall online brokerage” ranking, however, mirrors the findings published in December 2017.

2017 rankings vs 2018 rankings

To help add more context to this year’s results, we’ve summarized the MoneySense rankings data from last year and this year along with including the scores firms received for the 2018 edition.

The categories that were reported on this year were mostly similar to last year, although there were some notable differences.

This year the following categories were reported on:

Best overall online brokerage
Best discount brokerages for ETFs
Best online brokerages for mobile and market data
Best online brokerages for low fees
Best online brokerages for design and user experience

Interestingly, a category from last year, the ‘best online brokerage for reporting and record keeping’ was not included in this year’s review.

New for this year, however, was the mobile accessibility category which was intended to reflect the importance of mobile experiences to investors. Data for this category came from Surviscor’s 2017 mobile online brokerage review. There was also a name change for the ‘getting started’ category used in 2017 to ‘initial impression’ for 2018.

Category	2017	2018
Overview + Winner	T: Qtrade Investor H: Questrade Bank-owned: T: BMO InvestorLine + Scotia iTRADE	Qtrade Investor – 22 Questrade – 21 Scotia iTRADE – 14 BMO InvestorLine – 14
ETFs	T: Questrade + Virtual Brokers H: National Bank Direct Brokerage	National Bank Direct Brokerage – 17 Qtrade Investor – 16 BMO InvestorLine – 13
Mobility + Data	Data: T: TD Direct Investing H: Qtrade Investor	Mobile Accessibility: BMO InvestorLine – 26 Questrade – 14 Qtrade Investor – 10 Data: TD Direct Investing – 20 Qtrade Investor – 17 RBC Direct Investing – 9
Fees + Services	Fees: T: CIBC Investor’s Edge + Questrade H: Qtrade Investor + Virtual Brokers Service: T: Qtrade Investor H: Desjardins Online Brokerage	Fees: HSBC InvestDirect – 10 Questrade – 10 CIBC Investor’s Edge – 7 Service Interaction: Qtrade Investor – 8 RBC Direct Investing – 7 Questrade – 6
Initial Impression & UX (Getting Started – 2017)	Getting Started: T: Questrade H: TD Direct Investing User Experience: T: Questrade H: Qtrade Investor	Initial Impression: Questrade – 13 Scotia iTRADE – 9 TD Direct Investing – 9 User Experience (UX): Qtrade Investor – 40 Scotia iTRADE – 31 BMO InvestorLine – 30
Reporting & Record Keeping	T: BMO InvestorLine H: Qtrade Investor
Legend: T = Top Pick; H = Honourable Mention

As shown in the summary table, one important change between last year’s report and the 2018 results is the number of discount brokerages being reported in each category.

In the 2017 online brokerage rankings, MoneySense reported the “top pick” and “honourable mention” in each category. This year, however, there are more online brokerages being reported in each category (typically three or four vs two) than last report. As a result, this presents “more data” for DIY investors to sift through when comparing online brokerages. In the best overall online brokerage category, last year this section was split into non-bank-owned online brokerages and bank-owned online brokerages however this year there doesn’t appear to be an explicit distinction being made. Interestingly, the same four institutions from 2017 were in the list of top firms overall in 2018.

Another important change between last year and this year is that there are now also numerical scores being reported. Specifically, the scores (points) earned by online brokerages in each category were reported.

While it was useful on a relative basis to compare brokerages within the same category (e.g. Qtrade Investor received 22 points while Scotia iTRADE and BMO InvestorLine each received 14) it was difficult to tell in an absolute sense how well a brokerage could possibly do in a category (i.e. what was the maximum number of points Qtrade Investor or BMO InvestorLine could’ve earned?).

In addition, the point system for each category was unfortunately not explained so there wasn’t any real context to what receiving 10 points vs 15 points meant. We can assume more points is better, but based on the scoring of best overall, does Qtrade Investor’s score of 22 mean that they are 1.6x better than either BMO InvestorLine or Scotia iTRADE?

Overall, however, the 2018 version of MoneySense’s online brokerage assessment offers readers a detailed look at the state of the online brokerage space with 12 online brokerages getting covered and a reasonable variety of factors that matter to investors – chief among them being pricing.

What’s interesting about the MoneySense online brokerage rankings?

While it likely wasn’t a surprise that Qtrade Investor took home top prize in the 2018 MoneySense rankings, the optics of yet another influential award being received serves to strengthen Qtrade’s perception in the marketplace as one of the premium online brokerages in Canada.

Typically strong performers on the rankings circuit, Qtrade Investor has had an especially strong year for recognition with top spot finishes in the Globe and Mail, Surviscor and now MoneySense as well as a close second place finish with JD Power’s rankings.

As mentioned above, there is considerable variation between rankings and what they’re measuring however Qtrade Investor has managed to score well on all of them, perhaps a strong sign they’re doing more than a few things right. On the MoneySense rankings, there were three categories in which Qtrade Investor placed first: best online brokerage user experience, best online brokerage service interaction and best overall.

It bears mentioning again, that how these categories are defined is very important as are the indicators that are used to measure performance within the categories. For example, what constitutes a strong service experience or effective user experience is likely more subjective than which broker has the lowest trading commission prices or fee structure. Yet, both components go into determining the final score.

So, with that caveat in mind, it was also interesting to note that in certain categories it was easier to see which online brokerages were further ahead than others.

The differences in the best overall online brokerage or brokerage with best mobile accessibility, for example, were very apparent. For example, the category of mobile accessibility, which was new for 2018, shows that BMO InvestorLine is very far ahead of its category competitors, Qtrade Investor and Questrade. Similarly, in terms of user experience (UX) Qtrade Investor scored much higher than either BMO InvestorLine or Scotia iTRADE.

In other categories, the race between brokerages was much tighter. Fees and services, for example, each had relatively close scores that made distinguishing first from third place difficult. ETFs was another category that posed a challenge for brokerages to stand out in.

Considering how important costs and fees are to DIY investor clients, the latest rankings data seems to suggest that when it comes to the lowest cost online brokerages, the differences in pricing are small, and as such, other criteria will be what tilts a decision one way or another when choosing a brokerage.

With prices being where they are for commissions, it is probably worth mentioning that it will be challenging to differentiate on price alone. That said, savvy online brokerages can use this to their advantage. One of the important factors in trading costs for DIY investors is ECN fees. So, highlighting “flat” fee commission pricing versus trades that charge ECN fees will be key to standing out.

For both DIY investors and online brokerages, the challenge in choosing an online brokerage comes down to what else beyond low commission pricing that online brokerages can offer.

Based on the results from the 2018 MoneySense online brokerage rankings, these opportunities might present themselves in the user/digital experience. As we’ve mentioned before, technology is the new benchmark for service – it enables the provision of a consistent experience at an unprecedented scale – something the ‘human’ touch cannot do.

The data from these rankings show that firms like BMO InvestorLine and Qtrade Investor are, at least in the Surviscor analysis, doing much better than their peers in the digital experience. Whether it’s improved navigation or ease of access, if using the product feels simpler, the process of managing your own investments doesn’t feel frustrating which is what DIY investors really value.

Finally, a third interesting observation about the online brokerage landscape in Canada is that aside from Qtrade Investor, it appears that there is a lot of diversity in who has been designated as a top performing firm. A surprise move onto the list by HSBC InvestDirect (best online brokerage for fees) as well as top podium finishes for Questrade, BMO InvestorLine and TD Direct Investing. Of all the category winners, Questrade was the first organization to make a splash on social media. We have yet to see other category winners, including best overall category winner, Qtrade Investor, push something out on these results on their LinkedIn pages (as of the time of publication) or social media. No doubt things are busy in Qtrade’s tent with the merger taking place – which might be a tactical time for other Canadian online brokerages to try and gain mind share.

There were certainly a number of other interesting observations about the online brokerage industry in this year’s online brokerage ranking, however an important takeaway for both online brokerages and DIY investors is that the Canadian online brokerage space is crowded and the market is small. Even so, online brokerages are now locked in a race in which the nimblest providers will survive.

Chatter: Scotia iTRADE possibly launching USD registered accounts this summer

It’s summer blockbuster season. For online brokerages it will be an interesting time with independent online brokerages Qtrade and Credential Direct merging and with plans being made ahead of a typically big fall season.

This week we spotted two mentions of the possibility that Scotia iTRADE is getting USD registered accounts this summer.

The first was a mention in MoneySense magazine that the launch may be coming in the summer, while on Twitter, a representative from Scotia iTRADE mentioned to an individual that USD registered accounts are close to launch.

Discount Brokerage Tweets of the Week

Discount
Brokerage Tweets – Curated tweets by SparxTrading

From the Forums

Trust Issues

Creating efficient tax exposure is just one of several important financial planning strategies DIY investors have to consider. In this post from reddit’s Personal Finance Canada thread, it is interesting to read how one DIY investor’s journey with trying to set up an informal trust at an online brokerage is working out.

Exiting Times

When it comes to standard commission rates, Scotia iTRADE stands out among Canadian online brokerages as the highest. In this post, also from reddit, one client is looking to make an exit and gets a little math to help plan an escape.

Into the Close

That does it for another week. Monday is Memorial Day in the US so there is likely to be lighter trading action in Canada. Although, with the first of a wave of US-based cannabis companies listing on the CSE, lighters won’t be the only things being traded here in Canada. All the best to our US neighbours for a safe & happy long weekend!

Posted on May 4, 2018 by user — Leave a comment

Discount Brokerage Weekly Roundup – May 4, 2018

The old trading adage of sell in May and go away clearly did not apply to this week’s market activity. It’s still early enough in the month that anything can happen, however. With the announcement of the end of decades of hostilities between North and South Korea, it’s as good as any segue into the action taking place in the Canadian discount brokerage space.

In this edition of the roundup we check in on the latest updates from an important merger taking place among two online brokerages. Next, we’ll review the latest deals and promotions activity for the beginning of a new month. From there, we’ll take a look at what DIY investors were chatting about on Twitter and in the investor forums.

Credential Direct merger shows signs of progress

After the merger between Credential Direct, Qtrade Investor and NEI Investments to form Aviso Wealth was announced late last year, it wasn’t exactly clear how and when things would unfold. Earlier in April, however, we learned that the merger between the three firms was officially finalized and, as of this week, the Credential Direct website started to direct new and existing clients to the Qtrade Investor product.

As we mentioned in last week’s roundup, the Canadian online brokerage landscape has seen some major moves over the past several months. With acquisitions of Virtual Brokers and Jitneytrade by much larger wealth management firms, as well as this latest merger between Qtrade Investor and Credential Direct, the rest of the year for the Canadian discount brokerage landscape should shape up to be quite interesting. After years of recognition that there were simply too many online brokerages in Canada, the field appears to be narrowing. And, it is likely that there is still further consolidation to come as online brokerages wrestle with staying competitive and profitable at the same time.

While consolidation and removing of an online brokerage from the list of providers might reduce competition, the reality is that Credential Direct was primarily influential in Western Canada and in terms of market share, they were certainly on the small end. As a result, it is unlikely to tip the scales with either investors or among other industry competitors.

According to the Credential Direct website, there will be a transition period over which existing clients will get migrated over to Qtrade’s platform. The target appears to be this coming fall for that to be completed.

That said, it will be interesting to see how the rest of the Canadian online brokerage field responds to what will be a larger Qtrade Investor competitor. Aviso, the parent to Qtrade, will reports having a combined $55 billion in assets under management and over 500,000 clients collectively across the country, so other Canadian online brokerages will have a considerably larger organization to contend with.

It will also be interesting to see where, from a marketing perspective, the Qtrade Investor brand is going to push and what new resources it may have to push with. For example, could pricing or platform improvements be justified given the larger scale? With Credential Direct previously being active on social media, could this be the tipping point to enable Qtrade Investor to wade into the social waters?

For DIY investors, fewer choices may, in this case, provide stronger choices. Without having to allocate resources to competing regionally against Credential Direct, could Qtrade Investor now allocate those resources to better servicing their existing clients? Certainly, for Credential Direct clientele, there will be access to better pricing (in most cases), service and trading experiences.

While Qtrade is likely to become even more of a formidable opponent to the bank-owned online brokerage space, the lesson this merger and additional acquisitions have shown to be true, is that the playbook to surviving the online brokerage space in Canada requires scale. And, the race for new clients and their assets, is almost certainly going to become even more fierce as a result.

May-day Deals Update

The big story in this month’s deals and promotions section is the pullback in offers from Canada’s discount brokers.

After what was an abnormally busy start to 2018, things have definitely quieted down on the deals front with barely more than 20 advertised offers currently in play. Perhaps the greatest concern for DIY investors looking for a bonus to open an account is the general absence of offers in the cash back promotions section.

Currently, BMO InvestorLine is the sole Canadian discount brokerage offering a cash back promotional offer – something that is very unusual considering how competitive the online brokerage space is to acquire new clientele.

All is not lost for investors looking for a cash back promotion, however. DIY investors can also access the Questrade referral offer posted in the deals section but aside from BMO’s offer, the only other way to access a cash back offer at the moment is via referral.

Currently there are three of these offers available from BMO InvestorLine, Questrade and Scotia iTrade. At this point, for new clients looking to open an online investing account, it pays to be extra nice to friends at these brokerages.

Fortunately, there is still the cornerstone offer for coverage of transfer fees available at most brokerages. So, for those looking to try a new provider, that door is certainly open.

Don’t expect the drought to last too long though. It is unlikely that BMO InvestorLine and Questrade will be left unchallenged in the cash back space, especially considering how popular these offers tend to be with folks opening a new account.

With marijuana legalization on the horizon, and the conversation on blockchain still simmering, there are a couple of possible catalysts in play to entice online investors back into the market. Finally, bank-owned brokerages aren’t usually so chivalrous when it comes to ceding market share, so there’s a business case to be made for at least another bank owned brokerage to step back onto the field while it is not so crowded.

We’ll continue monitoring the deals landscape for new movements, but for the time being, only a small number of brokerages are in the deals spotlight, which we’re guessing is totally fine by them.

Discount Brokerage Tweets of the Week

Discount
Brokerage Tweets – Curated tweets by angeloAtSparx

From the Forums

RESP-onding to requests

The Financial Wisdom Forum deserves credit for sharing the news that TD Direct Investing now offers BC residents access to the British Columbia Training and Education Savings Grant (BCTESG) (here is the reference link to TD).

Battle of the Q’s

Questrade or Qtrade? The question is now more pertinent than ever as the narrowing field of online brokerages (that are not bank-owned) casts a spotlight on these two firms. This post from Canadian Money Forum provides some interesting perspectives on both.

Into the close

That’s it for another week. With the world no longer on the brink of war and the economy powering along, even Elon Musk found things a bit…boring. Fortunately for him (and us) there’s plenty of other (cooler) things to be looking at heading into the weekend instead of stock charts. Have a great weekend and #Maythe4thbewithyou.

Wealthsimple Trade launches commission-free online trading

HSBC InvestDirect Summer Promotion

Discount Brokerage Tweets of the Week

From the Forums

Everyone’s Talking about Wealthsimple Trade

Into the Close

Scotia iTRADE Quietly Rolls Out USD Registered Accounts

Qtrade Investor Launches Refer-a-Friend

Can’t Fight that Fee-ling Anymore

Discount Brokerage Tweets of the Week

From the Forums

Taxing Decision for a Day Trader

Make or Break

Into the Close

New Month, New Deals – Sort of

Questrade Gears Down on Content

Interactive Brokers Steering Towards Growth

Discount Brokerage Tweets of the Week

From the Forums

Safe Keeping

Into the Close

Extended Deals

Expired Deals

New Deals

Discount Brokerage Deals

Cash Back/Free Trade/Product Offer Promotions

Expired Offers

Referral Promotions

Expired Offers

Transfer Fee Promotions

Expired Offers

Other Promotions

Expired Offers

Digital Advice + Roboadvisor Promotions

Expired Deals

Extended Deals

New Deals

Discount Brokerage Deals

Cash Back/Free Trade/Product Offer Promotions

Expired Offers

Referral Promotions

Expired Offers

Transfer Fee Promotions

Expired Offers

Other Promotions

Expired Offers

Digital Advice + Roboadvisor Promotions

Making the Highlight Reel

Acquisitions

Online Brokerage Reviews – Moneysense magazine

V for Volatility

Uptick in Deals Activity

What’s Coming Up

Keeping Currency

Platform Leap

Discount Brokerage Tweets of the Week

Into the Close

Deals start to sizzle

Gross is Good

Discount Brokerage Tweets of the Week

From the Forums

Getting Settled

Double Trouble

Into the Close

Expired Deals

Extended Deals

New Deals

Discount Brokerage Deals

Cash Back/Free Trade/Product Offer Promotions

Expired Offers

Referral Promotions

Expired Offers

Transfer Fee Promotions

Expired Offers

Other Promotions

Expired Offers

Digital Advice + Roboadvisor Promotions

Moneysense’s 2018 online brokerage rankings go live

2017 rankings vs 2018 rankings

What’s interesting about the MoneySense online brokerage rankings?