BMO InvestorLine – Page 37

Posted on February 1, 2014 by user — Leave a comment

RBC Direct Investing: Lowering Commissions and Raising the Stakes

For many years, observers of the Canadian discount brokerage marketplace as well as the discount brokers themselves have all understood that the online brokerage business is a highly competitive space. Despite the many trends in products, services and pricing that have occurred over the last decade the standard commission rates at bank-owned brokerages have remained largely high and untouched. After a bold move by RBC Direct Investing, however, all that is set to change.

10 is the New 30

With the announcement by RBC Direct Investing that they were lowering (and simplifying) their standard commission fee from $28.85+ down to $9.95 flat, they have set the wheels in motion for one of the most potentially disruptive moves to happen in this space in a very long time.

With this pricing adjustment, not only does RBC Direct Investing now get out in front of their bank-owned brokerage peers in terms of pricing, they also have taken a shot directly at the traditionally lower cost online-only brokerages such as Questrade and Virtual Brokers. The ‘flat’ in the pricing means that ECN fees which some deep discount brokers pass along on their standard plans makes them more expensive than RBC Direct Investing on certain market orders of over 995 shares.

	Standard Commission Rates	Assets Required for Discounted Commission Rate	Discounted Commission Rate
RBC Direct Investing	$9.95 (flat)	Not required	Not required
Scotia iTrade	$24.99+	$50,000	$9.95 (flat)
CIBC Investor’s Edge	$28.95+	$50,000	$9.95 (flat)
National Bank Direct Brokerage	$28.95+	$50,000	$9.95 (flat)
BMO InvestorLine	$29+	$50,000	$9.95 (flat)
TD Direct Investing	$29+	$50,000	$9.95 (flat)

Keeping it Simple

While the announcement about pricing is a headline-grabbing way to kick off 2014, observers of RBC Direct Investing will note that over the past 3 years there have been a number of steps RBC has taken to bring their products, platform and services to a more competitive level with their peers. Whether it was the streamlining of their administration fees, the introduction of the “community” investing feature, their practice account or the lowering of minimum investment amounts of the Series D mutual funds, RBC Direct Investing has been steadily deploying investor-friendly features and pricing.

One of the individuals who is, in part, responsible for these tactical maneuvers is Michael MacDonald, Vice-President of Strategy for RBC Direct Investing. We spoke to Mr. MacDonald regarding the recent changes to RBC Direct Investing’s pricing and what his thoughts were on the impact these changes will have on the industry as well as to retail investors.

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Posted on January 31, 2014 by user — Leave a comment

Discount Brokerage Weekly Roundup – January 31st, 2014

As January comes to an end, looking back on all of the deals and announcements from discount brokerages, it seems like that there was way more drama amongst the brokerages than even Justin Bieber could muster up. And if this past week is any indication of what’s ahead, February will see discount brokerages pushing to make headlines of their own.

Even though January was coming to an end, the Chinese New Year was just beginning and with it came deal announcements from two bank-owned brokerages as well as a dysfunctional relationship themed commercial just in time for Valentine’s Day. Online brokerages were also in the spotlight for other reasons too as a pair of articles on trading traps and practice accounts came across our radar. Finally, with all the deals now flying around a great forum post gives some perspective on how many free trades are enough.

Giddy Up

BMO InvestorLine kicked off the year of the horse with the launch of the traditional Chinese version of its website as well as with a cash-back promotion for $88. Interestingly, BMO is also offering a deal with a slightly better payout of $100 alongside this promotion which makes it a bit of a tough call for investors who have to decide between being richer or potentially being lucky. For full deals info, check out the discount brokerage promotions section here.

Caught in a Bad Romance

Also, with Valentine’s Day around the corner, it looks like BMO InvestorLine is pulling out all the stops with a relationship-themed video about choosing an online broker. We spotted this video (see below) posted on Vimeo by what looks to be the agency associated with the commercial. While having more than one brokerage is common for many investors, it’s an interesting to see the already intense marketing battle for brokerage clients heat up and move to video.

BMO InvestorLine – “A BMO InvestorLine Love Story”

Love for a Limited Time

Earlier this week, CIBC Investor’s Edge also ran a promotion alongside their Client Appreciation Day (Jan. 30^th) in which they offered a very limited time offer of $400 for $50,000 deposits or $200 for $25,000 deposits. Those wanting to access the deal for the online brokerage had to go into a CIBC branch to sign up.

Some Strings Attached

A pair of interesting articles for DIY investors crossed our radar this past week. The first one from Yahoo Finance was about the traps that investors can get lured into by ‘low fee’ brokerages, especially in the context of TFSA accounts. While there were some important points about avoiding over trading, another key point highlighted that DIY investors should decide what features or services are most important to their needs before deciding on commission price alone.

Another article from the Financial Post also geared towards self-directed investors had to do with practice trading accounts. One of the central messages of the article is that practice accounts are better equipped to train investors on order entry rather than becoming savvy investors. While somewhat true, there is definite value in being able to test and develop one’s discipline levels in a simulated environment rather than with actual cash. As the famous investment saying goes, “if you don’t know what kind of investor you are, the stock market is an expensive place to find out.”

From the Forums

Champagne Problems

Whether or not free trades are an incentive for those opening an online brokerage account depends on what kind of investor you’re talking about. In this forum post from Canadian Money Forum, it is interesting to see that in spite of having 60 commission-free trades, one investor couldn’t really come up with trade ideas to use them on before the trade offer expired. This highlights that sometimes how long a ‘free trade’ is available for might be more valuable than how many are offered.

That does it for this week’s roundup. It will certainly be an exciting weekend for those keen on catching the Super Bowl. For a fun read on picking Super Bowl champs using investing strategies, check out this link. Let’s see if the Seahawks can buck this trend. Have a great weekend!

Posted on January 24, 2014 by user — Leave a comment

Discount Brokerage Weekly Roundup – January 24, 2014

The temperatures are down. The loonie is down. The markets are down. And while it seems like the “polar vortex” was busy cooling things off this past week, the action at the marketing departments of Canadian discount brokers was heating up.

In this week’s roundup, we cover the reaction from several online brokerages to RBC Direct Investing’s big price drop as well as where the new battleground for brokers appears to be emerging. In addition, we’ll also take a look at what was buzzing in the investor forums.

Price vs Value

The major announcement by RBC Direct Investing regarding their change in commission pricing has been making waves across the industry and with self-directed investors. Now that a major Canadian financial institution has decided to lower (and simplify) their pricing structure, both the independent brokerages and the bank-owned brokerages will have to decide how best to respond. For some, it will be with lower prices whereas other online brokerages will try to demonstrate the value of their customer service, new features or trading platforms.

Look at Me Now

Take for example, the announcement from Questrade. Even though earlier this month they had already reduced their minimum trading commissions for their active trader plan from $0.95 down to $0.01 (to match Virtual Brokers’ announcement last year), they nonetheless put out a press/marketing release reaffirming their traditional position as a low-cost online trading option. Similarly, BMO InvestorLine also took to the news/marketing release to inform Canadians that a large portion of investors use technology to improve their lives and that they consume investing information online. In addition to mentioning the technological strength of BMO InvestorLine, that same release also highlighted the AdviceDirect service they offer.

What does the Client Rep Say?

Another interesting angle to this story is the timing of all of these announcements. Earlier in January, Dalbar Canada released their discount brokerage service award results (click here for a review of the 2013 Dalbar award). As it happens, RBC Direct Investing narrowly edged out HSBC InvestDirect to take top spot for this year’s award. This past week, however, another brokerage ranking from financial research firm Surviscor painted a less flattering picture of email response time from RBC Direct Investing. According to Surviscor’s customer email responsiveness assessment, Qtrade ended up having the highest ranking for customer email responsiveness among Canadian online brokerages, whereas RBC Direct Investing was ranked 12th. As with other rankings and assessments, it is interesting to see firms that rank highly in one assessment underperform in another – something that can generate confusion amongst consumers (see the following link for a fuller explanation of ranking of Canadian online brokerages).

Ultimately, what all discount brokerages understand is that it is what clients say to other clients about their experience with a brand that truly matters. To that end, many brokerages may start paying more attention to what customers are saying in order to improve the services offered.

From the Forums

The Financial Webring forum has undergone a brand refresh and is now known as the “Financial Wisdom Forum”. According to the homepage announcement, the change in the layout was done to help users on mobile devices have a better experience navigating from the homepage to forums and their financial wiki or “finiki” as they call it. The forum still exists and can be accessed via the menu at the top of the homepage.

Baby, It’s Cold Inside

Of course, before wrapping up this week’s roundup, there was a thread on Canadian Money Forum regarding TFSAs and commission fees for trades. A new user to the forum, wanted some clarification on where the fees for commissions came from when trading in the TFSA. The group not only offered an answer but also a look at how things work (and used to work) with RRSP accounts too.

That does it for this week’s roundup. On another note, today also happens to be the 30^th anniversary of the launch of the Apple Macintosh. Going into to the weekend it’s amazing to think how so much has changed in so little time including the share price as laid out in the (now dated) infographic below. To see Apple’s birthday tribute, click here.

Posted on January 23, 2014 by user — Leave a comment

Review: Dalbar Canada’s Direct Brokerage Service Award 2013

For individual investors, shopping for an online trading account often requires doing a fair amount of research and comparison between brokerages. While commissions & fees are the most important factor investors consider when choosing an account, what it’s like to be a client of a particular brokerage is also something many investors are often curious about.

Fortunately for self-directed investors, one Canadian research firm (Dalbar Canada) measures client experience for most of the Canadian discount brokerages as part of their direct brokerage service evaluation (DBSE) program. As part of the DBSE, Dalbar Canada also recognizes the high achievers in their evaluation with their Direct Brokerage Service Award.

Earlier this year, Dalbar Canada announced the two highest performing brokerages on the DBSE: RBC Direct Investing and HSBC InvestDirect.

Quick Overview

In our previous two-part series explaining the Dalbar Direct Brokerage Service Evaluation, we looked in detail at how the evaluation takes place including the components that go into defining ‘client experience’ at discount brokerages. Here is a brief overview of why client experience still remains an important feature to track when comparing discount brokerages.

More than Just Price

With competition amongst online brokerages increasing, many of them (especially bank-owned brokerages) have adopted very similar pricing models. Thus, comparing discount brokerages by price alone may not provide enough information for potential clients to make a decision. Going forward, shoppers will have to turn to the other features of a brokerage (such as client experiences) in order to evaluate how ‘good’ they believe the fit will be.

For those shopping for an online trading account, the only somewhat reliable ways to find out about client experiences have been through third party research/reviews and/or from other investors via investor forums or friends, family and colleagues. The Dalbar Direct Brokerage Service Award is therefore unique in its focus on client experience and tries to provide a picture of what clients can expect from a brokerage when connecting via phone or email.

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Posted on January 10, 2014 by user — Leave a comment

Discount Brokerage Weekly Roundup – January 10, 2014

This week it was bone-chillingly cold everywhere in Canada except for the discount broker deal space (and maybe Vancouver). Several big promotions heated up the deals space this week in what is likely a sign of the fierce competition for self-directed investors’ assets to come this RSP deadline season. Just in time for all that were a couple of big announcements too. One from a discount broker lowering their commission fees and another from a discount brokerage customer service evaluation. Closing out the roundup, we’ll take a look at the investor forums for some valuable lessons for those venturing into wild west of online trading.

Discount Brokerage Promotion Bonanza

As many readers may know, the discount brokerage deals section is one of the most popular places for investors looking for an online trading account to review. This month however, there has been an unusual spike in activity, including from some usually dormant brokerages (such as Qtrade & Credential Direct for example).

On the whole, it looks like it’s a bench clearing deal brawl with BMO InvestorLine, Credential Direct, Qtrade and Scotia iTrade all launching some kind of contest, promotion or deal. Before the hockey tickets & cash settle, there are some insider sources that have mentioned some very big discount brokerage deals still to come.

The Gloves are Off

In a related vein, this past week Questrade dropped the gloves (and their commission fees) in the competition to offer Canada’s lowest trading commissions. Following Virtual Brokers’ lead a few months ago, Questrade too has now lowered their minimum commission on a trade down to a penny (on their active trader plan).

There is likely more to come from these two brokerages as RSP season heats up however the title of having the lowest commission in Canada is now one that Virtual Brokers will have to share.

Service with a Smile

Now that January is here, it is time for Dalbar’s online brokerage customer service award announcement. This year things are a bit different with two brokerages being named as providing, in Dalbar’s assessment, leading customer service.

The two brokerages coming out on top of the field were HSBC InvestDirect (who earned the honor the previous year) and RBC Direct Investing. Last year’s race was a close one so it is not a big surprise that these two brokerages find themselves atop the field for best customer service this year.

From the Forums:

With more people deciding to spend their time indoors, more than a few of them found their way into the investment forums. As with the weather, winter can provide its own investing lesson: bundling up can save you a bundle. Here are this week’s cautionary winter tales from the forums.

Limited Exposure

In this post, one user finds out the hard way about the difference between market orders and limit orders. Of course, with many investors it’s learning by trial and error however here’s how the community stepped in to clarify when and how order types matter.

Getting out of the Driveway

Even with many of the advances in opening up discount brokerage accounts, there is still a natural drag of transfer time and reporting that seems misplaced in this world of instant everything. In this post from the RedFlagDeals investing forum, a user getting started with Interactive Brokers gets a little helpful informational nudge from fellow forum users.

That does it for this week’s roundup. Be sure to check out the deals section regularly as this month is probably going to continue to see more deals announced. Have a great weekend!

Posted on January 1, 2014January 30, 2021 by user — Leave a comment

Discount Brokerage Deals & Promotions – January 2014

[Updated: Jan 31/2014] *While we thought the beginning of January would be a busy time for deals, we didn’t know it would be THIS crazy. Since the beginning of the month there have been quite a few big announcements. Read below for more details* Welcome to the first discount brokerage deals post of 2014! 2013 was a great year for self-directed investors looking for deals & promotions when opening an online trading account. This past year the promos pitched from Canadian discount brokerages included:

commission rebates
cash back offers
referral bonuses and
other incentives (such as AirMiles and iPad minis)

If 2013 was any indication, this year’s competition for new accounts will be even more fierce amongst discount brokerages. Coming into 2014 one discount brokerage (Questrade) actually went so far as to launch a week-long promotion on Boxing Day. So, while several discount brokerages have extended the deadlines on existing offers well into 2014, they may need to adjust that strategy if/when more aggressive offers start showing up. In terms of timing, with RRSP season right around the corner, there is a good chance DIY investors are going to see some interesting offers surface in the near future. And on that note, let’s launch into the first deals post for 2014.

Expired Deals

The end of December took with it a couple of discount brokerage deals. First, the TD Direct Investing offer of 50 free trades (which expired on Dec. 20th) and also somewhat mysteriously, the HSBC InvestDirect 50 trade offer. Why the mystery? Just before the end of the month HSBC InvestDirect had extended the deadline for their offer into March of 2014 however at the writing of this post (on Jan. 1) the offer has been removed from their website. We’ll stay on top of this one to see if the offer does come back in 2014.

Pending Deals

[Update: Jan 2/2014 – Scotia iTrade has now updated terms and conditions with a new expiry date on the refer-a-friend offer. This deal has now been moved to the extended deals section] The Scotia iTrade refer-a-friend offer is back in this section at the time of writing (Jan. 1). The Scotia iTrade website shows the offer available but the terms and conditions are not yet updated beyond Dec. 2013. We’ll check back to see if they extend this offer again and to what date.

Extended Deals

The trend towards extending deals continues with two discount brokerages. First, Disnat has extended the deadline on their $300 commission credit offer out until the end of March 2014. Second, BMO InvestorLine has extended their Refer-a-Friend promotion offer well out into next year with the new deadline for this offer being October of 2014. [Updated: Jan 2/2014 – Scotia iTrade’s refer-a-friend deal has now been extended to January 31, 2014]

New Deals

Updated: Jan 31/2014 Even though this is the last day of the January, there was another deal that caught our attention from BMO InvestorLine. The offer is in celebration of the launch of the traditional Chinese version of the BMO InvestorLine website and also in celebration of Chinese New Year. For this promotion, those who deposit a minimum of $25,000 may qualify for $88 cash back. See the table below for further details.

Updated: Jan 28/2014 CIBC Investor’s Edge is having a ‘flash promotion’ of sorts on top of their ‘customer appreciation’ program. From January 26th until February 1st CIBC Investor’s Edge is offering new clients either a) $400 and 50 equity trades for a $50,000 deposit or b)$200 cash back and 25 equity trades. The commission-free trades are good for up to one year and they will not be charged up front (so there is no waiting for a rebate). This is an ‘in branch’ promotion that lasts until Feb 1st so unfortunately detailed terms and conditions are not available online.

Updated: Jan 27/2014 As January draws to a close, Virtual Brokers has jumped into the deal pool by offering a 25 free trade offer for new clients that are good for use for up to one year. The minimum deposit to be eligible for this offer is $1,000. According to the terms and conditions, the rebates for commission free trades takes place within 8 weeks of the last trade being used so the rebate depends on usage of the ‘free’ trades. Be sure to read the terms and conditions (link below) for full details.

Updated: Jan 21/2014 Another deal spotted this January is the commission credit offer by National Bank Direct Brokerage (NBDB). NBDB is offering $500 in commission credits for new accounts opened with $20,000 or more, and a $1,000 credit for account deposits of $100,000. Reimbursement takes place after 90 days according to the schedule laid out in their terms & conditions.

Updated: Jan 14/2014 Even though there are more deals to come for January, the offer announced today by RBC Direct Investing comes in conjunction with lowered commission-fee announcement and is most certainly going to make waves with other discount brokerages as well as with investors. In terms of the deal, RBC Direct Investing is offering 20 commission-free trades (on equities or ETFs) that are good for up to 90 days.

Updated: Jan 13/2014 Questrade has reintroduced it’s “unlimited” trading offers once again. With this deal, new or existing clients can get 1, 2 or 3 months of commission-free trading (depending on the deposit) when they open a new TFSA, registered or margin account.

Updated: Jan 11/2014 – A pair of deals/offers also released this week: Update 1: Credential Direct has an offer to waive their $50 RSP administration fee for those who deposit $5000 into their RSP account as well as $5000 into a TFSA or cash account. According to their fee sheet, Credential Direct charges an administration fee of $50 per year on RSPs with balances less than $15,000. Update 2: BMO InvestorLine has announced yet another offer this month. They are offering cash back for those new or existing clients who open an RSP and/or TFSA accounts. For deposits of $25,000 or more, the cash back reward is $100 and for deposits of $50,000 or more, the cash back reward is $250. This deal is not listed on the front end of the website however a link is provided to the info below.

Updated: Jan 8/2014 – There have been a number of deals/promotions announced by discount brokerages over the past 2 days.

Update 1: First up was an expected update from BMO InvestorLine. Their current offer (which expires in March 10 2014) is a bit of a twist on their previous $250/250 free trade offer. In the current promotion, the total cash rebate can be as high as $300 and 300 commission-free trades offered (up to a total maximum of $3000 in commission fees). The terms and conditions are incredibly long (~1650 words before examples) so be prepared for some reading to thoroughly understand the deal. The examples are nicely laid out so that helps in understanding how this offer works.

Update 2: Qtrade Financial has also jumped into the promotional pool by offering a contest for new deposits. Qtrade is holding a draw for a grand prize of $10,000 open to new and existing clients who deposit at least $10,000 in cash or securities into an account. Every $10,000 gets the depositor 1 entry into the draw. There are also monthly draws for a $1,000 Visa gift card in February, March & April. The terms and conditions are also a bit lengthy but explain how it works well. The contest runs from January 1, 2014 to March 31, 2014. As this is purely a contest, it is not included in the table below however click here for the Qtrade Financial Best of Canada Giveaway contest.

Update 3: Scotia iTrade has launched a new promotion/contest by offering 100 commission-free trades, 60 days of their FlightDesk and chances to win tickets to the Stanley Cup finals and secondary prizes of 16GB Apple iPad Airs. For new accounts with at least $15,000, individuals will be eligible to receive the free trades and ballots that will be entered into a draw for their grand prize as well as for the secondary prizes. As an incentive to gain additional deposits, Scotia iTrade is offering 5 ballots for every $5,000 on top of the original deposit amount that comes from a non-Scotia iTrade account. The good news for those interested in the contest is that there is no purchase necessary in order to enter – an entry into the contest can be made from the Scotia iTrade website. The terms & conditions along with the rules & regulations of this contest are over 2900 words (~8 pages) so there is quite a bit of material to get through to fully understand the offer. ]

Updated: Jan 2/2014 – Virtual Brokers has added a transfer fee deal in which they will cover up to $150 of the cost of transferring an account over to them (minimum deposit of $25,000)] There aren’t any new deals to report on as of Jan. 1st, however there are two deals that expire within the first week of January which means there may be some new deals to announce shortly. The deal of particular interest is BMO InvestorLine’s $250 cash back & 2 month commission-free trade offer which expires January 6th. As always if there are any new deals you hear of or if there’s any that have been missed, drop us a note here or in the comments section.

Discount Brokerage Deals

Brief Description	Minimum Deposit Amount	Commission/Cash Offer Type	Time Limit to Use Commission/Cash Offer	Details Link	Deadline
A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitney and receive access to their preferred pricing package and a massive 45% discount on the Real Tick trading platform.	n/a	Discounted Commission Rates	none	For more details click here	none
Open a new account with RBC Direct Investing before March 3, 2014 and they will offer 20 commission free trades that are good for use for up to 90 days. Use promo code: 20W17 when opening the account. Be sure to read the offer page and the terms and conditions page for full information.	$0	20 free trades (equity & etf)	90 days	For the offer page, click here and for the terms and conditions, click here	March 3, 2014
Open a new account (TFSA, Margin or RRSP) and receive $50 commission credit . Use promo code: kdkfnbbc	$1,000	$50 commission credit	none	none	none
Open an account with Virtual Brokers with a deposit at least $1,000 and Virtual Brokers will offer 25 commission free trades which can be used for up to 1 year. Use promo code “25FTNE” when signing up. This offer is open to new clients only. Be sure to read the terms and conditions for full details on this offer.	$1,000	25 commission-free trades	365 days	25 free trades offer	March 31, 2014
Refer a friend to Questrade and when they open an account you receive $100 and they receive $50. To receive this deal you must be an existing client with an equity account and refer a person that does not reside with you and who has not previously opened a Questrade account.	$1,000	$50 commission credit (friend) $100 commission credit (referrer bonus)	60 days	Refer a friend	none
Open a new account (TFSA, Margin or RRSP) by March 1 2014 A) $1000 or B) $10,000 to receive either A)10 commission-free trades or B)100 commission-free trades. The promo code QT100 must be used at time of account opening. There are many conditions attached to this offer so be sure to read the details link for more information.	A)$1,000 B)$10,000	A)10 free trades B)100 free trades	60 days	100 commission-free trades	March 1, 2014
Open a new TFSA, margin or registered account with Questrade and receive either A) 31 days B) 62 days or C) 90 days of unlimited commission-free stock & options trades. Use promo code UNLIMITEDW14 when signing up. Be sure to read the terms and conditions for more information.	A)$1,000 B)$25,000 C)$50,000	Unlimited commission-free trades during associated period.	A) 31 days B) 62 days C) 90 days	Questrade Unlimited Trade Promo	March 3, 2014
If you refer a friend/family member who is not already a Scotia iTrade account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link.	A)$10,000 B)$50,000+	A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50)	60 days	Refer A Friend to Scotia iTrade	January 31, 2014
Deposit $5,000 into an RSP and $5,000 into either a cash or TFSA account and Credential Direct will waive the $50 administration fee for the RSP account. Be sure to contact their customer service to clarify the exact terms & conditions.	$10,000 ($5000 into RSP + $5000 into TFSA/Cash account)	$50 admin fee waived	none	5+5 Promotion	March 3, 2014
Open a new account with Scotia iTrade and fund it with at least $15,000, and you can receive 100 commission-free trades, 60 days of FlightDesk and be entered into a contest for a trip to the Stanley Cup Finals or one of 5 runner-up prizes of iPad Air (64gb). Use Promo code RS13-SCE when opening the account. Existing clients must call customer service to qualify for contest entry. There are lots of terms, conditions, and rules/regulations so be sure to read them for more details.	$15,000	100 free trades ($999 max value @ 9.99 commission rate)	60 days	Stake Your Claim to the Stanley Cup Promotion	March 24, 2014
Transfer $15,000 from another institution into an HSBC InvestDirect account and receive 5 commission-free equity trades. This deal also offers a transfer-fee rebate of up to $150 per account transferred.	$15,000	5 commission-free equity trades	Trades valid for use until May 31, 2014	HSBC InvestDirect Transfer Fee Promo	February 28, 2014
Open a new account before March 31, 2014 with at least a)$20,000 or b)$100,000 and National Bank Direct Brokerage will offer up to a)$500 or b)$1000 in commission fee credits. Use the promo code “CASHBACK2014” when signing up to qualify for this offer. Be sure to read the terms and conditions for this offer especially the refund dates for commission credits.	A)$20,000 B)$100,000	A)$500 commission credit B)$1000 commission credit	90 days	Invest and get cash back offer	March 31, 2014
Open and fund a new Scotia iTRADE account with at least $25,000 before March 31, 2014 and the commissions associated with your first 100 trades placed within 60 days of the date the account is activated and funded are free. Also, the new FlightDesk platform is being offered for free for 60 days. Use promo code 100FT. See details link for further terms and conditions.	$25,000	100 commission-free trades ($999 value @ $9.99 commission rate)	60 days	Scotia iTrade 100 free trades + FlightDesk	March 31, 2014
Open and fund a new account at CIBC Investor’s Edge with either A)$25,000 or B)$50,000 and receive either A)$200 + 25 free equity trades or B)$400 + 50 free equity trades. This is an in-branch promotion so contact either customer service or a branch for specific terms and conditions.	A)$25,000 B)$50,000	A)$200 + 25 commission-free equity trades B)$400 + 50 commission-free equity trades	1 year	Must visit branch to qualify	February 1, 2014
Open and fund a new RSP or TFSA account with BMO InvestorLine with either A)$25,000 or B)$50,000 and they will pay either A)$100 or B)$250 cash back. The promo code for the $100 cash back is “SELECTR100” and for the $250 cash back offer is “SELECTR250”. Be sure to read the terms & conditions for more information.	A)$25,000 B)$50,000	A)$100 B)$250	Payout occurs after 6 months	Registered Account Cross Sell Campaign	March 31, 2014
Open and fund a new Cash, Margin, or RSP account with BMO InvestorLine with $25,000 or more and receive $88 cash back. The promo code for the $88 cash back offer is LUNAR2014. Be sure to read the terms & conditions for more information.	$25,000	$88	Payout occurs after 3 months	2014 Lunar New Year Promotion	February 22, 2014
Expired Open a new account at Questrade by January 2, 2014 and fund it with a minimum of $25,000 to receive 25 commission-free trades which can be used throughout 2014. Use offer code BOXING13 when signing up for the account to qualify. Be sure to read the terms and conditions associated with this offer for more details.	$25,000	25 commission-free trades	End of 2014	Questrade Boxing Day Promo	January 2, 2014
Expired Open and fund a new account with $25,000 or more and you will qualify for 25 free trades. The offer code changed with different visits to the site, so click through the RBC Direct Investing homepage to generate a valid code. There are a number of terms and conditions attached to this offer, be sure to read see the details link.	$25,000	25 commission-free trades (no restriction on commission rate listed)	365 days	25 Free Trades Offer Terms & Conditions ; Link To generate an offer code no longer valid.	none
Disnat is offering new & existing clients $300 in commission credits which can be used for up to 6 months. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1 800 268-8471 and mention promo code Disnat300. See details link for more info.	$50,000	$300 commission credit	6 months	Disnat $300 Commission Credit Promo	March 31, 2014
Expired Open a new account or upgrade an existing account with A) $50,000 or more OR B)$100,000 or more and receive either A)250 commission-free mobile-placed trades OR B) 250 commission-free mobile-placed trades + $250 cash back. Use Promo Code: MOBILE when signing up to qualify. NOTE: There are lots of details/important conditions attached to this promotion. Be sure to read the terms and conditions carefully.	A) $50,000 B)$100,000	A) 250 commission free mobile-placed trades B) 250 commission free mobile-placed trades + $250 Cash Back	Payout occurs after 6 months	Free Mobile Trading/Cash Back Offer	January 6, 2014
If you refer a new client to BMO InvestorLine and they open an account with a)$50,000 – $249,999 or b)$250,000+ the referrer and the referee will both receive cash. The new account must be opened with the referral code specific to the referrer.	A) $50,000 – $249,000 B) $250,000+	A) You(referrer): $200; Your Friend(referee): $50 B) You(referrer): $300; Your Friend: $100	Payout occurs after 60 days (subject to conditions).	Refer A Friend Terms & Conditions	October 31, 2014
[Main offer]Open a new account or deposit new funds of $100,00 or more and you can be eligible for cash rebates of $250 and 250 commission-free trades (Promo code: RSP250). [Bonus Offer] If you open a new account or fund another account you could also be eligible for an additional $50 and 50 commission-free trades (Promo code ADD50). Be sure to read the full details & terms of this offer.	$100,000 (main offer) $5000 (bonus offer)	[main offer] $250 cash back + 250 commission-free trades (max value $2500) [Bonus offer] $50 + 50 commission-free trades	90 days	$300 + 300 trade offer	March 10, 2014
Open a new account or transfer new assets of $100,000 or more and choose between receiving either a)A 16GB iPad Mini or B)$250 cash back. Be sure to choose the appropriate code (IPADMINIW13 for the iPad Mini and CASH250W13 for the cash back offer) for each offer. There are several important conditions so be sure to read the terms and conditions for this offer.	$100,000	A) iPad Mini (16 GB) [~$270-320 value] B) $250 Cash	Payout/iPad delivery occurs after 30 days.	iPad Mini or $250 Cash Back	March 1, 2014

Transfer Fee Deals

Brief Description	Maximum Transfer Fee Coverage Amount	Deposit Amount for Transfer Fee Eligibility	Details Link	Deadline
Transfer in $15,000 or more into an HSBC InvestDirect account from another institution, and HSBC will cover up to $150 of transfer fees per funded account.	$150	$15,000	HSBC InvestDirect Transfer Fee Promo	February 28, 2014
Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees	$135	$15,000	Transfer Fee Rebate Details	none
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150.	$150	$25,000	Transfer Fee Promo	none
Virtual Brokers will cover transfer fees from your transferring institution to a maximum of $150 per account. This offer is only applicable to accounts opened with at least $25,000 in equity before March 31, 2014	$150	$25,000	Transfer Fee Promo	March 31, 2014
Transfer $25,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees	$135	$25,000	Transfer Fee Rebate	none
Qtrade Investor will reimburse your transfer fee up to $125 when transferring a balance of $25,000 or more. For reimbursement, please mail or fax a copy of your statement from the transferring institution that shows the transfer charge to Qtrade Investor at 604.484.2627 and indicate your Qtrade Investor account number.	$125	$25,000	Transfer Fee Promo	none
Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1 800 268-8471 and mention promo code Disnat300. See details link for more info.	$150	$50,000	Disnat $300 Commission Credit Promo	March 31, 2014

Posted on December 6, 2013 by user — Leave a comment

Discount Brokerage Weekly Roundup – December 6, 2013

This week’s discount brokerage roundup finds us crossing into the home stretch of 2013. Now that December is finally here things will almost certainly begin to gear down on the discount brokerage front until 2014. Even so, this past week had a number of stories from various discount brokers including a new fee & commission schedule taking effect at a major discount brokerage, an order type being removed from another brokerage, several discount brokerage-related events that popped up on the radar and finally a couple of interesting stories from the forums for good measure.

Trading Places

Speaking of measure, it being the beginning of the month, trading metrics from Interactive Brokers for November were released earlier in the week. Trading activity (as measured by daily average revenue trades (DARTs)) showed an increase of 16% year over year however it was about flat compared to October. A very interesting figure was the growth of customer margin loan balances which was $12.6 billion at the end of November compared to $9.6 billion from the year before. While the figures show quite a dramatic change from last year, on a month over month basis, activity and growth appear to be steady.

Mind the Fees

BMO InvestorLine’s updated commission fee schedule took effect December 1st, with mostly nominal increases to their AccountLink service fees making up the bulk of the changes. For more information on the new fee schedule, check it out here. Incidentally, there will also be another fee change coming in May of 2014 (details of which can be downloaded here).

Stopped Out

Scotia iTrade announced to clients that they are no longer accepting stop market orders on Canadian stocks. As part of the Investment Industry Regulatory Organization of Canada (IIROC) review on ensuring investors receive the best available pricing at the time of order execution, stop market orders were put under the microscope to determine whether or not they were beneficial or harmful to investors.

Ultimately, IIROC strongly recommended that discount brokerages ensure their clients use stop limit orders (i.e. that clients should be entering in limit prices) rather than stop market orders. For the full report (13-0191) outlining IIROC’s position on stop market orders, click here.

IIROC guidance on stop loss orders — Excerpt from IIROC’s guidance on handling stop loss market orders

An Eventful Week

The SparxTrading Investor Education Calendar for December is full of interesting seminars/webinars from Canada’s discount brokerages. This past week two discount brokerages who don’t normally hold many seminars, Credential Direct and CIBC Investor’s Edge, held seminars on researching for investing ideas using Recognia’s Value Analyzer tool and Morningstar Research Tools respectively.

Two brokerages geared towards active and professional traders, JitneyTrade and Interactive Brokers, were among the sponsors of the Canadian Annual Derivatives Conference (organized by the Montreal Exchange) in Mont Tremblant this past week. Although it was geared towards investment industry professionals, there were several interesting discussion topics which will undoubtedly also impact retail investors.

From the Forums

TFSA/RRSP room after an options trade loss

This past week, two forum discussions were definitely worthy of sharing.

The first was a thread from the Canadian Money Forum on taking a loss on an options trade and how (or if) it impacts the contribution room.

Unpublished commission rate deals

Regular SparxTrading.com readers know that the discount brokerage deals section covers most of the deals offered by Canadian discount brokerages. Occasionally though, there are offers extended by discount brokerages to clients as an incentive to do more business with them (e.g. transfer a mortgage or loan over as well as open an investment account). This is known as ‘relationship’ pricing and while not every brokerage offers it, it certainly doesn’t hurt to ask. The following thread covers one forum user’s experience with trying to get a better commission rate with BMO InvestorLine.

That’s a wrap for this week, have a great weekend and happy shopping (only 19 days left until Christmas!)!

Posted on December 1, 2013 by user — Leave a comment

Discount Brokerage Deals & Promotions – December 2013

*Updated 12/27/13*

It had to happen sometime – Questrade has now become the first Canadian discount brokerage to offer a Boxing Day promotion. The deal being offered is 25 commission-free trades that do not expire until the end of 2014 for a minimum deposit of $25,000. Like any good Boxing Day deal, this offer is set to expire on January 2nd, 2014 which doesn’t give folks a lot of time to act if they’re interested. This offer now directly competes with RBC Direct Investing’s most recent 25 commission-free trade offer. For more information on the latest Questrade deal, see the table below.

*Updated 12/12/13*

Hot off the heels of Black Friday, many folks are still in deal hunting mode. For those shopping for a discount brokerage account, fear not as there are still some decent deals to be found. While some deals were announced at the middle of last month, two very big deal extensions are a part of this month’s discount broker deal offers.

Expired Deals

The deals that have officially expired as of the end of November are:

Scotia iTrade’s $150 Cash Back Offer

Pending Deals

[Update 12/12/13: Scotia iTrade has updated their website terms and conditions for these deals both of which are now in the extended deals section]

This is a new status of deal which reflects the fact that deals are still appearing on the discount broker’s website at the time of publication however the terms and conditions information states that the deals are technically expired. These will be reviewed again within the week to see whether they are going to be renewed. The deals currently ‘pending’ are:

Scotia iTrade’s Refer-a-Friend Offer
Scotia iTrade’s Flight Desk Offer

Extended Deals

Some good news for deal hunters is that a pair of deals from Questrade and RBC Direct Investing have been extended. Questrade has extended its 100 commission free trade offer until the beginning of March 2014 whereas the deal for 25 commission-free trades from RBC Direct Investing has been extended out until further notice.

The deals that have been extended are:

RBC Direct Investing’s 25 Commission Free Trade Offer
Questrade’s 100 Commission-Free Trade Offer
Scotia iTrade’s 100 Commission-Free Trade Offer
Scotia iTrade’s Refer-a-Friend Offer

New Deals

[Update 12/27/13: Questrade has launched a boxing day promotion where individuals opening a new account with Questrade and depositing $25,000 can receive 25 commission-free trades which are good for use for all of 2014. This deal is a limited time offer with an expiry date of January 2, 2014. ]

Although technically not a new deal, the Questrade iPad mini or $250 cash back offer is being included in the list of deals. Previously a similar offer was part of a ‘contest’ and not a stand-alone deal which is why it was not listed. In addition, TD Direct Investing revived its 50 commission-free trade offer in the middle of last month. That deal expires on December 20^th for those who might be interested in opening a TD Direct Investing account before the end of 2013.

As always if there are any new deals you hear of or if there’s any that have been missed, drop us a note here.

Special Offer [Sponsored]

From now until December 15th, financial research firm Dalbar is collecting feedback from Canadian investors on the financial statements they receive from their financial/investment service providers. They are offering a $5 gift card from Starbucks/Tim Hortons for completion of their survey (~15-20 mins). For full details, click here.

Discount Brokerage Deals

Brief Description	Minimum Deposit Amount	Commission/Cash Offer Type	Time Limit to Use Commission/Cash Offer	Details Link	Deadline
A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitney and receive access to their preferred pricing package and a massive 45% discount on the Real Tick trading platform.	n/a	Discounted Commission Rates	none	For more details click here	none
Open a new trading account with HSBC InvestDirect and receive 50 commission-free trades good for use up to 60 days after account opening.	n/a	50 commission-free trades	60 days	For more details on the free trade offer read the terms and conditions and also the frequently asked questions	December 31, 2013
Open a new account (TFSA, Margin or RRSP) and receive $50 commission credit . Use promo code: kdkfnbbc	$1,000	$50 commission credit	none	none	none
Refer a friend to Questrade and when they open an account you receive $100 and they receive $50. To receive this deal you must be an existing client with an equity account and refer a person that does not reside with you and who has not previously opened a Questrade account.	$1,000	$50 commission credit (friend) $100 commission credit (referrer bonus)	60 days	Refer a friend	none
Open a new account (TFSA, Margin or RRSP) by March 1 2014 A) $1000 or B) $10,000 to receive either A)10 commission-free trades or B)100 commission-free trades. The promo code QT100 must be used at time of account opening. There are many conditions attached to this offer so be sure to read the details link for more information.	A)$1,000 B)$10,000	A)10 free trades B)100 free trades	60 days	100 commission-free trades	March 1, 2014
Open a new account with TD Direct Investing before December 20, 2013 and deposit either A)$5,000 to $24,999 B)$25,000 to $49,999 or C)$50,000 or more to receive commission credits for A) 3 trades, B)10 trades or C) 50 trades. Be sure to read the details about keeping your account balance at qualifying levels, eServices subscription as well as other terms and conditions.	A)$5,000 B)$25,000 C)$50,000+	A) 3 Trades (max value $87) commission credit B) 10 trades (max value $290) commission credit C) 50 trades (max value $500) commission credit	Must use trades by 4pm (E.T.) February 28, 2014	50 Free Trades Offer	December 20, 2013
If you refer a friend/family member who is not already a Scotia iTrade account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link.	A)$10,000 B)$50,000+	A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50)	60 days	Refer A Friend to Scotia iTrade	December 31, 2013
Open and fund a new Scotia iTRADE account with at least $25,000 before March 31, 2014 and the commissions associated with your first 100 trades placed within 60 days of the date the account is activated and funded are free. Also, the new FlightDesk platform is being offered for free for 60 days. Use promo code 100FT. See details link for further terms and conditions.	$25,000	100 commission-free trades ($999 value @ $9.99 commission rate)	60 days	Scotia iTrade 100 free trades + FlightDesk	March 31, 2014
Open a new account at Questrade by January 2, 2014 and fund it with a minimum of $25,000 to receive 25 commission-free trades which can be used throughout 2014. Use offer code BOXING13 when signing up for the account to qualify. Be sure to read the terms and conditions associated with this offer for more details.	$25,000	25 commission-free trades	End of 2014	Questrade Boxing Day Promo	January 2, 2014
Open and fund a new account with $25,000 or more and you will qualify for 25 free trades. The offer code changed with different visits to the site, so click through the RBC Direct Investing homepage to generate a valid code. There are a number of terms and conditions attached to this offer, be sure to read see the details link.	$25,000	25 commission-free trades (no restriction on commission rate listed)	365 days	25 Free Trades Offer Terms & Conditions ; To generate an offer code, click here	none
Disnat isoffering new & existing clients $300 in commission credits which can be used for up to 6 months. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1 800 268-8471 and mention promo code Disnat300. See details link for more info.	$50,000	$300 commission credit	6 months	Disnat $300 Commission Credit Promo	December 31, 2013
Open a new account or upgrade an existing account with A) $50,000 or more OR B)$100,000 or more and receive either A)250 commission-free mobile-placed trades OR B) 250 commission-free mobile-placed trades + $250 cash back. Use Promo Code: MOBILE when signing up to qualify. NOTE: There are lots of details/important conditions attached to this promotion. Be sure to read the terms and conditions carefully.	A) $50,000 B)$100,000	A) 250 commission free mobile-placed trades B) 250 commission free mobile-placed trades + $250 Cash Back	Payout occurs after 6 months	Free Mobile Trading/Cash Back Offer	January 6, 2014
If you refer a new client to BMO InvestorLine and they open an account with a)$50,000 – $249,999 or b)$250,000+ the referrer and the referee will both receive cash. The new account must be opened with the referral code specific to the referrer.	A) $50,000 – $249,000 B) $250,000+	A) You(referrer): $200; Your Friend(referee): $50 B) You(referrer): $300; Your Friend: $100	Payout occurs after 60 days (subject to conditions).	Refer-a-Friend terms and conditions can be located by logging into the InvestorLine panel under “account services” or by contacting BMO InvestorLine directly	December 31, 2013
Open a new account or transfer new assets of $100,000 or more and choose between receiving either a)A 16GB iPad Mini or B)$250 cash back. Be sure to choose the appropriate code (IPADMINIW13 for the iPad Mini and CASH250W13 for the cash back offer) for each offer. There are several important conditions so be sure to read the terms and conditions for this offer.	$100,000	A) iPad Mini (16 GB) [~$270-320 value] B) $250 Cash	Payout/iPad delivery occurs after 30 days.	iPad Mini or $250 Cash Back	March 1, 2013

Transfer Fee Deals

Brief Description	Maximum Transfer Fee Coverage Amount	Deposit Amount for Transfer Fee Eligibility	Details Link	Deadline
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150.	$150	$25,000	Transfer Fee Promo	none
Transfer $25,000 or more to TD Direct Investing and they will pay up to $150 in transfer fees	$150	$25,000	50 Free Trades Offer	December 20, 2013
Transfer $25,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees	$135	$25,000	Transfer Fee Rebate Details	none
Transfer $25,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees	$135	$25,000	Transfer Fee Rebate	none
Qtrade Investor will reimburse your transfer fee up to $125 when transferring a balance of $25,000 or more. For reimbursement, please mail or fax a copy of your statement from the transferring institution that shows the transfer charge to Qtrade Investor at 604.484.2627 and indicate your Qtrade Investor account number.	$125	$25,000	Transfer Fee Promo	none
Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1 800 268-8471 and mention promo code Disnat300. See details link for more info.	$150	$50,000	Disnat $300 Commission Credit Promo	December 31st, 2013

Posted on November 29, 2013 by user — Leave a comment

Discount Brokerage Weekly Roundup – Nov. 29 2013

With bargain hunters being bullish on all kinds of deals, this Black Friday edition of the weekly roundup will hopefully be enjoyed on the screens of some newly purchased electronic goodies. While the Black Friday madness has yet to hit the discount brokerage world (*yet*), there was still quite a bit of activity to report on. This past week another discount broker was crowned “best online brokerage”, there was a roll out of practice accounts from a major discount broker and low fee mutual funds start to pick up steam.

And the award for best online brokerage goes to…..

It’s been a busy year for the titles of best discount broker/best online broker. This year, 7 out of the 14 major Canadian discount brokerages (HSBC InvestDirect, Scotia iTrade, Interactive Brokers, National Bank Direct Brokerage, BMO InvestorLine and Virtual Brokers ) have won some kind of ‘best’ title in the discount brokerage/online brokerage space. Of course, each of the rankings and evaluations uses a different method to evaluate the brokerages, however with so many “best online brokers” it can be tough to choose. Thankfully there are tools to help simplify comparing discount brokerages on price and key features. Look out for the full review of all of this year’s awards and a look ahead to 2014 coming soon.

This past week, BMO InvestorLine was awarded the crown for Best Online Brokerage by the judging panel (Paul K. Bates, Jonathan Chevreau, Jon Purther and Glenn A. Lacoste) from the Morningstar Awards. Although Qtrade did not win this year, they got a couple of honourable mentions. For more information on the win, check out this press release and also this video interview of BMO InvestorLine President & CEO Viki Lazaris with Morningstar’s Ashley Redmond.

At Scotia iTrade, Practice Makes Perfect

Scotia iTrade has now widely rolled out practice accounts for those clients interested in trading with pretend money instead of real money. Practice accounts are a great tool to help self-directed investors get oriented to their online trading accounts and become familiar with the process of trading. For those seeking to improve their trading performance, practice accounts are also great tools for building discipline and testing trading strategies. Other Canadian discount brokerages that offer practice online trading accounts include RBC Direct Investing, Interactive Brokers, Virtual Brokers and TD Direct Investing (US Trading Platform).

On the D List

Earlier this year, RBC Direct Investing announced that it was lowering the threshold for participating in the RBC Series D mutual funds. Given the interest in low cost ETFs and mutual funds, this certainly raised more than a few eyebrows in the mutual fund industry. Fast forward to this week and it seems that interest is turning into action with the announcement from RBC Direct Investing that BlackRock Canada, Invesco Canada and Mackenzie Investments will also be planning to roll out funds that fit into the Series D family. Check out Rob Carrick’s article in the Globe and Mail for a good overview of the Series D funds and how they stack up against ETFs.

From the Forums:

Curiosity About the KIP

Amidst all the Black Friday deal hunting, on the RedFlagDeals.com forum, there was an interesting post about Virtual Brokers’ recently launched Kick Start Investment Program (KIP). Check out what the investor tribe had to say to user Leahjz’s questions about using the KIP.

That’s it for this week’s edition of the roundup. Happy shopping everyone!

Posted on November 22, 2013 by user — Leave a comment

Discount Brokerage Weekly Roundup – November 22 2013

Well when it rains in the discount brokerage world, it certainly pours. Fitting for November. This week’s roundup looks back on a busy week filled with a major discount brokerage ranking being released, a very cool (and geeky) way to learn about options pricing as well as a frenzy of conversation about discount brokerages from the forums. It’s a full card so this roundup is 2 pages long – be sure to check out the ending for some sage ‘market wisdom’ courtesy of Guns N’ Roses.

2013 Online Brokerage Rankings are here

After a lot anticipation, the 2013 Online Broker Rankings were finally released this past week by the Globe and Mail’s Rob Carrick. This year the online broker rankings went back to the ‘report card’ style evaluation of 12 Canadian discount brokerages, with each broker receiving letter grades rather than percentages. In line with the past few evaluations (learn more about the historical online brokerage rankings here) the key criteria being measured were:

Costs
Account Info
Trading
Tools
Innovation

While getting called a cheap option by one of Canada’s largest newspapers may not seem flattering, for a discount brokerage in the midst of a price war the label is a badge of honour. The brokerage with the best overall ranking (and ‘cheapest broker’) for 2013 was Virtual Brokers (overall grade: A) for the second year in a row. The first runner up was Qtrade (overall grade: B+).

Despite being tied for third with RBC Direct Investing and Scotia iTrade, BMO InvestorLine was described as “the best bank-owned” online brokerage (each of these bank-owned online brokerages scored a B overall). The media team at BMO published a release celebrating the claim. Incidentally, Questrade also received an overall grade of “B”. The worst overall score received this year was a “D” and it was given to HSBC InvestDirect along with some pointed remarks about their offering.

Some new features in this year’s online broker rankings included comparisons of current margin rates, forex rates and costs for trading certain amounts of stock at each broker. To read the online brokerage rankings, click here. Also, stay tuned for the in-depth analysis of this year’s Globe and Mail online broker rankings coming soon.

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