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Exclusive: A Year in Review and Look Ahead from Canada’s Online Brokerages

Questrade

Edward Kholodenko President and CEO Questrade Financial Group

I was recently asked if Questrade was in the financial services or technology business. Questrade has been in the Fin Tech space for several years. We developed our trading platform as well as many other financial front and back facing systems.

Using technology to provide the best possible online financial service has come to define us, and here’s what it means to us.

Since we opened our doors in 1999, we have focused on utilizing technology to refine and enhance financial services. We are an online brokerage (and the fastest growing one for 3 years running according to Investor Economics). Offering our clients value-added investing technology is in our DNA, and in 2014 we added bracket orders on our platforms and the ability to place simultaneous stop and limit orders.

In 2015, we will be working to improve the IQ mobile experience and adding advanced order execution tools, enhancing option analytics and charting functionality.

2014 was also the year that launched Portfolio IQ™, a unique wealth management service from Questrade Wealth Management Inc. Its Canada’s exclusive online advisory service that provides ultra-low cost, customized, professionally and actively managed portfolios for Canadians at any investment size. With Portfolio IQ, wealth management isn’t just for the wealthy anymore.

Top of the list this year – and next – are our clients. We want to be the first choice for investors across Canada, and that means offering the best customer service. That is why we overhauled our account statements. Dalbar recognized that change and ranked Questrade #1 for direct brokerage investor statements and for direct and full-service brokerages (combined). On a personal level, I was honoured and humbled to receive the 2014 EY Entrepreneur of the Year award in the Ontario services category on behalf of Questrade.

Investing in technology keeps our costs as low as possible, and we pass those savings onto our customers with low account fees and the lowest trading commissions in Canada. Our vision has always been to help Canadians achieve financial independence, and 2014 has seen that vision come to fruition. Now, onto bigger and better things for 2015.

Edward Kholodenko
President and CEO
Questrade Financial Group

To learn more about Questrade, visit their website at www.Questrade.com or view our profile of Questrade here.

2 thoughts on “Exclusive: A Year in Review and Look Ahead from Canada’s Online Brokerages

  1. You missed Qtrade

  2. Thanks for your comment Amanda. Qtrade was invited to participate but was unable to submit a response by the publication deadline.

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