Desjardins Online Brokerage
2014 was a big year for our team at Desjardins Online Brokerage. We have achieved several milestones with the help of new pricing and features. Ranking ‘’Highest in Investor Satisfaction with Discount Brokerage Firms’’ in Canada according to J.D. Power was definitely the key motivating milestone for 2014.
A series of innovations, hard work and dedication to our clients’ experience were the driving forces behind our success. In March 2014, we introduced our new pricing schedule for Disnat Classic, where we lowered the fixed commission to $9.95 per stock trade and introduced option commissions starting at $8.75 (1.25 per contract). The new Disnat GPS Canadian High Income Securities model was created, tailored to income-oriented retirees who want to preserve the capital in their RRIF. US Dollar RRSPs and TFSAs were introduced in November 2014, saving our clients foreign exchange expenses on American securities. Morningstar X-Ray and Recognia Investment Ideas were introduced to enhance the functionality of our trading platforms. A new interactive event calendar was created to provide a superior client experience for accessing our educational webinars, seminars, and other partners’ educational events. The new DBulletin monthly electronic newsletter was created to offer access to the list of stocks to follow from Desjardins Securities research department, an economic commentary published by Desjardins Economic Studies and articles covering various aspects of investing.
A positive client experience has always been the de facto motivation for Desjardins Online Brokerage. We have dedicated a lot of resources and training for our employees, most of whom have been with the firm for over 10 years, to create a client experience like no other.
Desjardins Online Brokerage is proud of our ability and capacity to innovate. In 1983, Desjardins Online Brokerage was the first to offer discount brokerage services. In 2003, we were the first financial institution in Canada to provide a true direct access brokerage service for active investors with Disnat Direct. In 2008, we launched Disnat Guided Portfolio Strategies (GPS), an unparalleled portfolio tracking service. Innovation is always a focus in what we do at Desjardins Online Brokerage and will continue to be a key differentiating factor between us and our competitors.
Desjardins Online Brokerage is proud of our commitment to fulfilling our mandate of continuous financial education with more than 300 webinars and seminars across Canada every year, available in both English and French. We go above and beyond by finding education partners that align with our values such as DayTrader Canada, Stockscores and Charles K. Langford PhD. We are dedicated advocates of financial literacy.
A sneak peek for 2015 includes the expansion of US dollar registered plans, the progressive launch of conditional orders, web improvements for our desktop & mobile trading platforms, and enhanced integration of the client experience with Desjardins. We have no doubt that each and every one of these features will transform the client experience for the better.
Stay tuned for news of additional developments!
Daniel Suen
Business Development Advisor
Desjardins Online Brokerage, Vancouver
To learn more about Desjardins Online Brokerage, visit their website at www.disnat.com or view our profile of Desjardins Online Brokerage here.
You missed Qtrade
Thanks for your comment Amanda. Qtrade was invited to participate but was unable to submit a response by the publication deadline.