Posted on 1 Comment

Event Review – World MoneyShow Vancouver – April 2013

World MoneyShow VancouverThis year’s Vancouver World MoneyShow turned out to be a little different than most others. The exhibiting space felt a bit smaller than usual, the lineups took a bit longer and the schedule a bit less punctual.  As it turned out, this year’s MoneyShow would be the one in which this franchise would announce its Canadian retirement.

The big announcement the MoneyShow franchise would be exiting the Canadian market came as a surprise to many. With one more stop to go in Toronto this upcoming October, the MoneyShow organizers said they have enjoyed their time in Canada and will turn over their Canadian show back to the predecessor of the MoneyShow in Canada – the Financial Forum.  Charles Githler, Chairman and Co-Founder of the MoneyShow will be taking the reins for the Financial Forums next year and when we spoke to him at the show, he hinted that something bigger and brighter would be coming next year.

A small (26) and eclectic mix of companies, organizations and services exhibited this year ranging from multibillion dollar energy giant Royal Dutch Shell to consultants offering grant funding tips.  By far the most popular booth was the ‘crack the safe’ promotion held by MoneyShow which offered attendees the chance to punch in a code on a safe for a chance to win the $50,000 it contained.   There was also the usual assortment of promotional items and conference swag. Aside from some interesting pens and rubber ducks, nothing really stood out this year as being very cool conference loot.

Surprisingly, there were three discount brokerages in attendance and one notable absence. TD Direct Investing, National Bank Direct Brokerage and Interactive Brokers all attended the conference this year, however a regular at these conferences, Disnat, did not.  The discount brokerage’s booths varied in their ‘bells and whistles’ and giveaway items. TD Direct Investing’s booth was located in the prime real-estate – right at the entrance to the conference. They had their platforms on display as well as an army of staff to handle questions.  In contrast, Interactive Brokers took a no-frills approach with a lone rep, some brochures and a laptop. National Bank Direct Brokerage was offering their standard ‘hand sanitizer’ (a practical piece of conference gear after all that hand-shaking) as well as a special deal on trading commissions for new account sign ups (the details of which we’ll be posting in our deals section here).

One of the brighter spots of the conference was the assortment of interesting speakers discussing everything from market cycles and seasonality to exploration opportunities to personal finance and everything in between.

Bruce Sellery, personal finance author and owner of Moolala, gave an energetic and thought-provoking series of tips to help Canadians better approach their own financial management.  Other interesting speakers, such as Peter Hodson (of Canadian MoneySaver and 5i Research) gave investors some interesting food for thought about the mutual fund industry as well as important signs to look for when assessing investing opportunities. Most notable among those tips: “pull the weeds and water the flowers” when it comes to managing your portfolio’s winners and losers.  Marin Katsua of Casey Research also shared his dour forecast of the next few months in the mining and exploration space as well as his fascinating case for the energy market potential in Europe.

Overall, participants, speakers and exhibitors seemed to characterize Vancouver’s MoneyShow as a bit slower and smaller than usual. The MoneyShow’s formula of speakers, exhibitors and giveaways nonetheless provided something unique to attendees. Hopefully the Toronto show can be a chance for the Financial Forums to provide Canadian self-directed investors with a glimpse of greater things to come.

Posted on Leave a comment

Getting to the bottom of who’s on top of Canada’s discount brokerage market

In search of Canada’s best discount brokerage

Getting to the bottom of who’s on top in the Canadian discount brokerage market is a lot trickier than it seems.  After all, one would assume that winning the crown of “best discount brokerage” is fairly difficult to do and also when a discount brokerage gets that award, it means they’re actually “the best”.  In our ongoing search to find an answer to the popular question “who is Canada’s best discount broker?”, we found a curious answer – it depends on what is being measured.

Over the past year, 7 of the 14 Canadian discount brokerages have been given titles such as:

  • Canada’s #1 Direct Investing Brokerage
  • Best Canadian Online Broker
  • Canada’s Top Online Discount Brokerage
  • Best Discount Brokerage
  • #1 Online Brokerage for Client Service in Canada
  • Highest in Investor Satisfaction
  • Top Bank-Owned Online Brokerage

With so many high achievers to choose from, it seems hard to believe that Canadians would have any kind of struggle finding a great discount brokerage.  According to these stats, almost 50% of the Canadian discount brokerage providers are “the best” at something, if not the best outright. It stands to reason that if the discount brokerages are doing such a great job, then clients would also be satisfied with the service they are getting.  The data, however, paints a different picture.

Best Discount Brokerages in Canada

To find out more, click the link for Page 2 below.

Posted on Leave a comment

Discount Brokerage Deals & Promotions – February 2013

ArchivedDealsThis February will be the busiest month for football, love and RRSP deals.  Winning new business is clearly on the minds of big and small discount brokerages with a number of promotions aimed squarely at Canadian investors looking to open RRSP accounts.

Kicking off the RRSP-specific deals are a couple transfer deals from the usually quiet TD Direct Investing (formerly TD Waterhouse Discount Brokerage) and Credential Direct.   Credential Direct’s offer of $200 to cover transfer fees for accounts of $10,000 and over is currently the most competitive transfer fee deal. For those looking to transfer with less than $10,000 but who have more than $5,000, Credential Direct is also offering to waive the first year’s account administration fee of $50.  TD Direct Investing, by comparison, is offering to cover up to $150 in transfer fees for a $25,000 account.

Of course, February is also about love so what better way to show someone you care than offering them a referral to your favourite discount brokerage?  Refer-a-friend programs appear to be the preferred strategy for  National Bank Direct Brokerage, Questrade and Scotia iTrade. National Bank Direct Brokerage is willing to pony up $200 for referral business with $100 going to each the referrer and referee, with a catch being that payment will take place after 6 months and a cap of $1000 in referral payouts per client.  The 6 month payout time will give both parties plenty of time to think about where to spend their bonus dough. The Scotia iTrade and National Bank Direct Brokerage deals do come with a number of strings attached (the fine print alone on the iTrade deal is over 1400 words long vs ~450 words on the National Bank Direct Brokerage deal) so be sure to read the details carefully and while fully alert. Questrade’s offer of commission credits for referral business – $50 in credits for the referee and $100 for the referrer,  is much simpler to follow and even comes with a link to share the deal.

We’ll keep our eyes peeled for any more promotions, deals and special offers during February for investors and if you know of any we’ve missed, feel free to message us to have them added.

Discount Brokerage Deals & Promos

Company Brief Description Minimum Deposit Amount Commission/Cash Offer Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitney and receive access to their preferred pricing package and a massive 45% discount on the Real Tick trading platform. n/a Discounted Commission Rates none For more details click here none
Open a new account (TFSA, Margin or RRSP) and receive $50 commission credit . Use promo code: kdkfnbbc $1,000 $50 commission credit none none none
Open and fund a new registered, margin or TFSA account and fund it within 30 days with either A)$1,000 B )$25,000 or C)$50,000 and you will be eligible to receive either unlimited free trading for A) 1 month, B) 2 months or C) 3 months depending on your deposit amounts. You must the code RSP2013 to qualify. This is open to new and existing clients. There’s lots of fine print so be sure to read the details link. A) $1,000 B) $25,000 C) $30,000 Unlimited trading (No commissions charged on any trades placed) A) 31 days B) 62 days C) 90 days Unlimited Free Trades Promotion March 1, 2013
Refer a friend to Questrade and when they open an account you receive $100 and they receive $50. To receive this deal you must be an existing client with an equity account and refer a person that does not reside with you and who has not previously opened a Questrade account. $1,000 $50 commission credit (friend) $100 commission credit (referrer bonus) 60 days Refer a friend none
Scotia iTrade If you refer a friend/family member who is not already a Scotia iTrade account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link. A)$10,000 B)$50,000+ A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$199.80) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $999) 60 days Refer A Friend to Scotia iTrade February 28, 2013
Scotia iTrade Open and fund a new Scotia iTRADE account with at least $25,000 before March 31, 2013 and the commissions associated with your first 100 trades placed within 60 days of the date the account is activated and funded. Also, the new FlightDesk platform is being offered for free for 60 days. Use promo code WAC13-EN. See details link for further terms and conditions. $25,000 100 free trades ($999 value @ $9.99 commission rate) 60 days Scotia iTrade 100 free trades + FlightDesk March 31, 2013
Open and fund a new account with National Bank Direct Brokerage with $25 000 or more, and your commission rate for 6 months will be $6.95 Flat. $25,000 $6.95 Flat commission rate 6 months Take Control of the Markets Promo February 28, 2013
If you refer a friend/family member who is not already a National Bank Direct Brokerage account holder to them, both you and your friend get a bonus of $100 each. The promotion code “FRIEND” must be used on the account application form. Read the details link for full terms and conditions. Note the maximum referral bonus per client is $1000. $25,000 $100 referral bonus (referrer) $100 referee (your “friend”) Payout occurs after 6 months Share $200 with a Friend Promotion October 31, 2013
Open an account with either: A) $25,000 or more and receive a $100 cash credit and 25 free equity trades. or B) $50,000 or more to receive $200 cash back and 50 free equity trades. A) $25,000 B) $50,000+ A) $100 cash credit + 25 free equity trades ($823.75 (min)total value @ standard equity rate $28.95) B) $200 Cash credit +50 free equity trades ($697.50 total value @ active trader rate $9.95) 60 days Cash back offer March 1, 2013
Disnat Disnat is celebrating its 30th anniversary by offering new & existing clients $300 in commission credits which can be used for up to 6 months. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1 800 268-8471 and mention promo code Disnat30. See details link for more info. $50,000 $300 commission credit 6 months Disnat 30th Anniversary Promo February 1, 2013
BMO InvestorLine Open a new account or upgrade an existing account with either A) $100,000 or B)$250,000 to receive 250 trades (for those who deposit $100K) or 250 trades + $250 (for those who deposit $250K). Use Promo Code: RSP2013. NOTE: There are lots of details/important conditions attached to this promotion. Be sure to read the terms and conditions carefully. A) $100,000 B) $250,000 A) 250 Free Trades ($2497.50 value @ $9.99/trade) B) 250 Free Trades + $250 ( $2747.50 value @$9.99/trade) 90 days Path to Online Investing Promotion March 4, 2013

Transfer Fee Deals

Below are the discount brokerages deals that cover transfer out fees from other discount brokerages.

Company Brief Description Maximum Transfer Fee Coverage Amount Deposit Amount for Transfer Fee Eligibility Details Link Deadline
Transfer an RRSP worth at least $10,000 to Credential Direct and they will cover up to $200 worth of transfer fees. The promo code RRSP must be used on the application $200 $10,000 RRSP Transfer Promo March 1, 2013
Qtrade Investor Qtrade Investor will reimburse your transfer fee up to $125 when transferring a balance of $25,000 or more. For reimbursement, please mail or fax a copy of your statement from the transferring institution that shows the transfer charge to Qtrade Investor at 604.484.2627 and indicate your Qtrade Investor account number. $125 $10,000 Transfer Fee Promo March 31, 2013
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. $150 $25,000 Transfer Fee Promo none
TD Waterhouse Open a TD Direct Investing account with a minimum of $25,000 by March 1, 2013, and get up to $150 to cover your account transfer fees. $150 $25,000 Switch for free March 31, 2013
Transfer $25,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees $135 $25,000 Transfer Fee Rebate none
Disnat Disnat is celebrating its 30th anniversary by offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1 800 268-8471 and mention promo code Disnat30. See details link for more info. $150 $50,000 Disnat 30th Anniversary Promo March 1, 2013
Posted on Leave a comment

Special Series: Review of Globe and Mail’s Discount Brokerage Rankings – Part II

In part one of this series, we looked at the background of the Globe and Mail discount brokerage rankings as well as how they’re structured and who they’re targeted towards. In this next part, we take a detailed look at what the discount brokerage rankings are actually measuring and some interesting observations we made about the Canadian discount brokerage industry over time.  Lastly, we provide some important tips to keep in mind when using rankings as part of your product research.

What Do the Discount Brokerage Rankings Measure?

When looking at any ranking or rating, one of the most important questions to be clear on is what the ranking or rating is actually measuring.  In our review of the J.D. Power Investor Satisfaction Survey, we saw that “investor satisfaction” was being measured by six components: interaction, trading charges and fees, account information, account offerings, information resources and problem resolution. By comparison, the Globe and Mail discount brokerage rankings are measuring what Rob Carrick thinks is the “best discount brokerage” for “mainstream” investors.

As we saw in part one, when looking across the last eleven rankings, it appears that the categories that go into defining “the best” discount brokerage are not static. The most stable characteristics of what it means to be “the best” seem to cluster around costs, trading and tools. According to Carrick, the categories that he chooses vary in large part because they are based on a combination of data from reader surveys and his perceptions of what mainstream investors are curious about or would find worthwhile.

Strengths of the Discount Brokerage Rankings

A strength of this approach is that the discount brokerage rankings are somewhat reflective of the mood or sentiment of mainstream Canadian investors.  If investors are curious about certain features, such as commission free ETFs or user experience of a discount brokerage, the rankings have incorporated these kinds of innovations into their structure.  Having looked at a decade of results, it is fair to say that the rankings reflect the pulse of what mainstream investors are exposed to from the discount brokerage industry and hence curious about.

Limitations of the Discount Brokerage Rankings

While Rob Carrick’s opinion is certainly informed by monitoring Canadian discount brokerages for over 14 years, his opinion may not necessarily be shared by other investors, something that readers should keep in mind when doing their research.  The degree to which his opinion can be generalized rests on how accurately the needs of “mainstream investors”, a term that is loosely defined, are captured in the questions he uses to survey discount brokerages and in the process he uses to evaluate their products and services.

A second limitation of the rankings is historical comparability.  Because the criteria have changed as often as they have, it is difficult to compare historical performance of Canadian discount brokerages in a meaningful way.  It may be possible to compare results on costs, trading and tools because of their relative stability as categories however the total scores from year to year are largely incomparable.

Posted on Leave a comment

Discount Brokerage Deals & Promotions – January 2013

ArchivedDealsHappy New Year to all of our deal hunting readers and welcome to another edition of Discount Brokerage Deals & Promotions. One of the most popular New Year’s resolutions for folks is to slim down. As it turns out, the number of deals being offered by discount brokerages has also slimmed down.  Right out of the gate, we noticed that a couple of discount brokerages did not update their deals section (Scotia iTrade and Virtual Brokers) and still had posted deals that expired on December 31st, 2012.  We’ve since let them know and will update our deals section when we hear back from them. Update: as of January 7th, it appears that Scotia iTrade has updated their promotions page and extended out their 100 days of free trading offer to March 31st, 2013. Virtual Brokers has yet to update their promotional offer.

Those discount brokerages that did start off 2013 on the right foot were CIBC Investor’s Edge and Disnat, both of whom have extended out their respective promotional offers well into 2013 (and had their sites updated by Jan 1, 2013).   Interestingly, BMO Investorline‘s 150 trade offer expires on January 3rd so we’ll also be on the look out for the update on whether this deal is extended out or replaced. Update: As of January 4th, BMO Investorline has launched a new deal offering 250 free trades or 250 free trades + $250 depending on whether you deposit $100,000 or $250,000 respectively. Their advertisement might be a bit confusing as it advertises 90 days of free trades, however the fine print reveals that is actually 90 days to use up to 250 trades. It is NOT an unlimited trading offer. Be sure to read the fine print carefully as there are a number of conditions attached to this offer.

One of the big deals we’re tracking is Questrade‘s unlimited trading offer which is due to expire in mid-January.  As we mentioned in our outlook for 2013, we think that there will be more discount brokerage deals coming down the road especially now that TFSA contribution limits have been raised and because we’re headed into RRSP season.

Check back here throughout January as we get some more visibility on upcoming discount brokerage deals, promos and special offers for 2013.

Discount Brokerage Deals & Promos

Company Brief Description Minimum Deposit Amount Commission/Cash Offer Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitney and receive access to their preferred pricing package and a massive 45% discount on the Real Tick trading platform. n/a Discounted Commission Rates none For more details click here none
Open a new account (TFSA, Margin or RRSP) and receive $50 commission credit . Use promo code: kdkfnbbc $1,000 $50 commission credit none none none
Open and fund a new registered, margin or TFSA account and fund it within 30 days with either A)$1,000 B )$25,000 or C)$50,000 and you will be eligible to receive either unlimited free trading for A) 1 month, B) 2 months or C) 3 months depending on your deposit amounts. You must the code INFINITE to qualify. This is open to new and existing clients. There’s lots of fine print so be sure to read the details link. A) $1,000 B) $25,000 C) $30,000 Unlimited trading (No commissions charged on any trades placed) A) 31 days B) 62 days C) 90 days Unlimited Free Trades Promotion January 15th, 2013
Refer a friend to Questrade and when they open an account you receive $100 and they receive $50. To receive this deal you must be an existing client with an equity account and refer a person that does not reside with you and who has not previously opened a Questrade account. $1,000 $50 commission credit (friend) $100 commission credit (referrer bonus) 60 days Refer a friend none
Get up to 100 free trades when you fund an account with a minimum of $10,000. You must open this account by November 15th, 2012 and fund it with $10 000 within 30 days of account activation to qualify. You must enter promo code “100FREEQ”. There are quite a few other details, including a minimum balance requirement, so be sure to check the details link. $10,000 100 free trades ($495 value @ cheapest commission rate) 60 days 100 Free Trades January 15, 2013
Scotia iTrade If you refer a friend/family member who is not already a Scotia iTrade account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link. A)$10,000 B)$50,000+ A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$199.80) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $999) 60 days Refer A Friend to Scotia iTrade February 28, 2013
Scotia iTrade Open and fund a new Scotia iTRADE account with at least $25,000 before December 31, 2012 and the commissions associated with your first 100 trades placed within 60 days of the date the account is activated and funded. Also, the new FlightDesk platform is being offered for free for 60 days. Use promo code WAC13-EN. See details link for further terms and conditions. $25,000 100 free trades ($999 value @ $9.99 commission rate) 60 days Scotia iTrade 100 free trades + FlightDesk March 31, 2013
TD Waterhouse Open an account with $25,000 or more and receive 10 free trades. This offer is only valid at the downtown Vancouver TD Waterhouse Investor Centre. 10 trades must be completed within 6 months of account opening; reimbursement based on $9.99 commission rate. $25,000 10 free trades ($99.99 value at stated commission rate) 6 months scanned photo of flyer none
Open and fund a new account with National Bank Direct Brokerage with $25 000 or more, and your commission rate for 6 months will be $6.95 Flat. $25,000 $6.95 Flat commission rate 6 months Take Control of the Markets Promo February 28, 2013
Open an account with either: A) $25,000 or more and receive a $100 cash credit and 25 free equity trades. or B) $50,000 or more to receive $200 cash back and 50 free equity trades. A) $25,000 B) $50,000+ A) $100 cash credit + 25 free equity trades ($823.75 (min)total value @ standard equity rate $28.95) B) $200 Cash credit +50 free equity trades ($697.50 total value @ active trader rate $9.95) 60 days Cash back offer March 1, 2013
Disnat Disnat is celebrating its 30th anniversary by offering new & existing clients $300 in commission credits which can be used for up to 6 months. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1 800 268-8471 and mention promo code Disnat30. See details link for more info. $50,000 $300 commission credit 6 months Disnat 30th Anniversary Promo February 1, 2013
BMO InvestorLine Open a new account with $100,000 or more (or for existing clients make a deposit of $100,000 or more) and get $150 cash back and 150 free trades. Use the promo code BONUS when opening a new account (or when making a new deposit of $100,000 or more). See the details link for qualifying account types and conditions. $100,000 $150 cash 150 free trades ($1492.50 value) 60 days Path to Online Investing Promotion January 3, 2013 [EXPIRED]
BMO InvestorLine Open a new account or upgrade an existing account with either A) $100,000 or B)$250,000 to receive 250 trades (for those who deposit $100K) or 250 trades + $250 (for those who deposit $250K). Use Promo Code: RSP2013. NOTE: There are lots of details/important conditions attached to this promotion. Be sure to read the terms and conditions carefully. A) $100,000 B) $250,000 A) 250 Free Trades ($2497.50 value @ $9.99/trade) B) 250 Free Trades + $250 ( $2747.50 value @$9.99/trade) 90 days Path to Online Investing Promotion March 4, 2013

Transfer Fee Deals

Below are the discount brokerages deals that cover transfer out fees from other discount brokerages.

Company Brief Description Maximum Transfer Fee Coverage Amount Deposit Amount for Transfer Fee Eligibility Details Link Deadline
Qtrade Investor Qtrade Investor will reimburse your transfer fee up to $125 when transferring a balance of $25,000 or more. For reimbursement, please mail or fax a copy of your statement from the transferring institution that shows the transfer charge to Qtrade Investor at 604.484.2627 and indicate your Qtrade Investor account number. $125 $10,000 Transfer Fee Promo March 31, 2013
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. $150 $25,000 Transfer Fee Promo none
TD Waterhouse Open a TD Direct Investing account with a minimum of $25,000 by March 1, 2013, and get up to $150 to cover your account transfer fees. $150 $25,000 Switch for free March 31, 2013
Transfer $25,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees $135 $25,000 Transfer Fee Rebate none
Disnat Disnat is celebrating its 30th anniversary by offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1 800 268-8471 and mention promo code Disnat30. See details link for more info. $150 $50,000 Disnat 30th Anniversary Promo February 1, 2013
Posted on Leave a comment

TD Waterhouse Discount Brokerage is now TD Direct Investing

It looks like TD Waterhouse Discount Brokerage has recently rolled out its new name: TD Direct Investing. With the new name TD Direct Investing comes a much more user-friendly layout to their website, and many more pictures of smiley happy people.

After waves of reports and surveys about investors requiring added support and educational resources, it seems like TD’s response is to simplify access to the large amount of material they have developed for self-directed investors.

Screenshot of TD Direct Investing’s website – Dec. 20/2012

Gone are the overpoweringly excessive green and orange tabs and pages.  Instead cleaner shades of green and grey, mixed in with crisp fonts and ample use of white space have made the site far easier to navigate and read. The front end of their website now provides easy login access to WebBroker, three choices for individuals to access information depending on whether one is “new to online investing”, “an experienced investor” or “an advanced trader”.  Simplified website – check.

Scrolling further down the page, there are four simple categories mixed in with ample adjectives.  Your choices are investor education, knowledgeable support, powerful trading platforms and tools, and competitive fees. Despite sounding a bit super-hero like, rather than having to be a super-hero to find the information, the new layout makes finding things incredibly intuitive.

While filled with great promise at the investor education section and the investment seminars, the excitement quickly fizzled after clicking on the links to “find seminars near you” which took us back to the duo-tone green layout and semi-functional .pdf listing of seminars. Undeterred, we doubled back to check out more of the education section.

The “investor education” is a very well presented section. There are four interesting videos that made it to the landing page. On closer inspection, however, only four of the many videos are accessible directly from this page, and when clicking on any one of the videos, the user is taken back to the “green version” of the website.  While not terrible, I’m sure there’s work to be done to make that experience simpler than it is now.  The guides on options trading, mutual funds and fixed income looked promising however, they pointed back to some of the existing content that was less than engaging to read in the old-layout.

The re-branding exercise to go from TD Waterhouse Discount Brokerage to the shorter TD Direct Investing will take some time to catch on.  Credit should be given where it is due, and so while there is still some work that needs to be done on their website, the new look and feel of the TD Direct Investing website are certainly far easier to navigate and find information on than the previous version. To visit the new site, click here.

Posted on Leave a comment

Event Review: Stock Chatter – TD Waterhouse Discount Brokerage

We recently attended a roundtable event provided by TD Waterhouse Discount Brokerage entitled “Stock Chatter” at their downtown Vancouver Investor Centre.

This educational session lasted an hour and a half and provided the audience with an overview of current stock  market conditions and  two different approaches to equity valuation. The presentation also covered two case studies that provided a better understanding of stocks and important variables to consider when choosing them. The session also included opportunities for the audience  to ask questions.

Two different approaches to equity valuation that were covered were Discounted Cash Flow Techniques and Relative Valuation Techniques.

Discounted cash flow techniques covered the following topics:

  • Present value of dividends
  • Present value of operating free cash flow
  • Present value of free cash flow to equity

The relative valuation techniques covered included:

  • Price/Earnings ratio
  • Price/Cash Flow ratio
  • Price/Book Value ratio
  • Price/Sales ratio

Questions about both topics were answered well by the presenter

Another important subject covered during the session was the return on equity  (ROE), which is composed of profit margin, total asset turnover and financial leverage.  ROE is a measure of a firms profitability and is often known as a way of measuring the performance for shareholders. [Note: to learn more in detail on measures of company profitability and financial statements, click here]

Overall, the session was very informative and well structured. The presenter encouraged the audience to ask questions and was able to successfully answer them. Despite the small audience, discussions were informative and beneficial. The presenter also provided the audience with various handouts including presentation slides, charts and a dividend-focused report.

We were informed that the TD Waterhouse discount brokerage roundtable events would take place at the Investor Centre in downtown Vancouver on the first Wednesday of the month(excluding January)

Posted on Leave a comment

Special Series: J.D. Power & Associates – Discount Brokerage Rankings Explained Part 2

JD-Power-Data-Ranking - Discount Brokerage Rankings

If you missed the first part of our J.D. Power & Associates Discount Brokerage Rankings series, read it here.

The two main objectives of this section are to provide readers with:

  1. A look at the overall discount brokerage marketplace to see what, if any trends in investor satisfaction there are that matter to consumers
  2. A detailed look at the company results in the survey to see how each company has performed over time so that consumers get an idea of the responsiveness of a particular discount brokerage to the needs of investors

When choosing a discount brokerage, you can either “go it alone” and find out for yourself what a discount brokerage is like or you can turn to the opinions of other self-directed investors to help you decide. Even though both approaches exist, surveys of Canadian investors have shown that many of them like to do research, turning to friends or family for recommendations, as well as third party reviews and research, before making a choice to go with a particular discount broker. While external opinions are valuable sources of information to help avoid potentially costly or unpleasant experiences they can also help to find a service provider that can hopefully keep you a satisfied customer.

Looking at what thousands of other self-directed investors have said about their experiences can certainly shed light on what you’re likely to encounter with a particular discount brokerage and at the very least help to provide some context around informal discussions with friends or family. There are some questions, however, you may want to consider when looking to these sources. Questions such as:

  • How well does the source I’m looking at consider and describe my needs?
  • If they are a friend, family member or opinion in a forum, how long has this person been a client with the company and
  • What, if any, issues have they encountered with the service/experience along the way?

Also, because numbers and statistics often get presented to support marketing and sales, we thought it prudent to state several “qualifiers” readers need to consider about such numbers up front instead of at the end. First, it’s worth stating that the range of data this section references covers four years of results of the investor satisfaction survey. This four year time period is a small time frame, especially since the interval that the survey is conducted on is annual. Second, the number of companies in the ‘pool’ is fairly small so we must be cautious about inferring too much about the performance numbers and possible trends of the industry as a whole. Instead, looking at a particular company’s change in performance over time is probably more reliable an approach than comparing companies to one another. Lastly, not every year had the same number of discount brokerages covered. In 2009 and 2010 for example, the number of discount brokerages covered by this survey was 6 and 8 respectively. Smaller or newer discount brokerages, therefore, are less likely to appear on the survey and so the inferences made about “the industry” actually apply to the discount brokerages covered in this list.

Investor satisfaction with the overall discount brokerage industry in Canada

Over the four years the investor satisfaction survey has been conducted, more than eleven and a half thousand individuals have been consulted about discount brokerage services in Canada.

Canadian Discount Brokerage Industry - Investor Satisfaction Scores 2009-2012
Figure 1: Canadian Discount Brokerage Investor Satisfaction Scores from 2009-2012

When looking at the four year picture, the average industry satisfaction scores have fluctuated year over year, bouncing between a low of 679 in 2011 and a high of 707 in 2010. The four year average score for the industry is 696 (out of 1000) with an average standard deviation of 27.5 points. When graphed, it is clear that as a group no clear industry-wide trends in the satisfaction of Canadian discount brokerage investors are visible.

Posted on Leave a comment

Event Review: Everything You Need to Know About Income Investing- TD Waterhouse Discount Brokerage

We recently attended the educational seminar by TD Waterhouse discount brokerage entitled “Everything You Need to Know About Income Investing” at the downtown Vancouver investor centre.

This lunchtime session provided attendees with an overview of different fixed income investment vehicles such as corporate bonds and convertible bonds.  In addition, the session also touched on preferred shares as well as dividend-paying companies.

According to the presenter, when deciding on companies to invest in, self-directed investors should consider the following three points:

  • The business model of the company: is it a conservative pipeline company or a more speculative energy company?
  • What is the yield that the company pays to its investors: is it healthy and sustainable that historically pays on time?
  • What is the dividend growth of the company: has it shown a steady growth over the years?

During the session, some examples were covered in order to provide a better understanding of the power of dividend growth.

Both conservative and growth income portfolio types were also explained and exemplified during the session along with recommendations on what these portfolios should consist of.

Finally, the session offered  the following list of investment planning tips:

  • Focus on asset allocation, diversification, investment selection and ongoing monitoring
  • Have a strategy in place
  • Have a disciplined approach
  • Focus on risk-adjusted returns and not ‘performance’
  • Rely on cash flow for income, not capital growth
  • Focus on tax-efficient income
  • Protect against inflation
  • Conduct a thorough yearly portfolio assessment
  • Have your portfolio managed professionally
  • Pay reasonable fees

For newcomers to investing, this TD Waterhouse presentation was full of useful information. The presenter encouraged the audience to ask questions and was well informed in answering them all throughout the presentation. The examples provided during the session were also very useful in order to provide a better idea about the concepts and how they actually work in real life.


Posted on Leave a comment

Discount Brokerage Weekly Roundup – Nov 30th 2012

On the heels of the results from the annual Globe and Mail Canadian Discount Brokerage rankings, the 2012 Morningstar Canadian Investment Awards were handed out on November 28th and included a “Best Discount Brokerage” category.  While not nearly as well known as the J.D. Power and Associates award for Investor Satisfaction, the Morningstar Awards offer discount brokerages the chance to submit themselves (for a fee) for consideration by a panel of judges for the title of “Best Discount Broker.”  This year, Qtrade took top spot and maintained their three year reign as the title holder of this award.   Certainly it’s a bright spot for them after recently having been displaced from the top of the Globe and Mail rankings by Virtual Brokers. To learn more about the Morningstar methodology for “Best Discount Broker” click here. BMO Investorline’s  “Advice Direct” also earned recognition for “Best Use of Technology” (another category for which entrants had to submit a fee to be considered).  Unfortunately, neither the list of candidates nor the scores were published so we are not sure how many discount brokerages participated in this year’s submission.

Another big piece of news for self-directed investors came in the form of an increased contribution limit to tax-free savings accounts (TFSAs).  Most Canadian discount brokerages offer TFSAs so for those who choose to invest via their TFSAs, the news is definitely welcomed.  Starting in January 2013 Canadians will be allowed to contribute a maximum of $5500 dollars (instead of the previous limit of $5000 per year).  To learn more about which discount brokerages offer TFSAs, click here.

If you want to learn more about TFSAs themselves, check our special “The Mighty TFSA.”

Event Horizon

As we turn the corner into December, an interesting opportunity for individuals to sit and discuss some investing related topics is being held at the TD Waterhouse Discount Brokerage centre in downtown Vancouver.  The event, entitled “stock chatter” will take place on December 5th from 1:30 PM to 3:00 PM.

Best Discount Brokerage Tweet of the Week

This past week saw the finale of Financial Literacy Month but also it was the conclusion of the now infamous “Mo-vember”.  @Jitneytrade deserves a tip of the hat for getting their team on board and actively participating in this great event.  Check out their tweet here which has the link to their movember ‘stache pics.

The People Have Spoken

Questrade is one of the most active discount brokerages when it comes to offering discounts and promotions.  Recently they’ve offered individuals either an iPad mini if they transfer in $100K or a chance to win one of 10 ipad minis for a smaller deposit.   The retail value of an ipad mini is $329.  In our discount broker deals section, we’ve seen deal “value” far higher for smaller deposit sizes, and so it piqued our curiosity – what do others think of this Questrade promotion? Is an iPad mini enough value to deposit $100,000?  Sure enough, the Questrade promotion caught the attention of some folks on the following Red Flag Deals forum.