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Discount Brokerage Deals & Promotions – March 2017

March is finally here. With the promise of spring ahead of us and the RSP deadline now behind us, attention is going to shift to tax season and where, how and with whom those refunds will be invested.  The great news for DIY investors is that there are still lots of promotional offers to choose from when looking at potential Canadian discount brokerage deals, so there’s no shortage of options.

This month we kick off with a whopping 29 offers from 13 different discount brokerages. Almost all Canadian discount brokers have some kind of promotional offer (except for Interactive Brokers), even if it is just a simple transfer fee coverage offer. Like all good things, however, several of the discount brokerage deals offered this month have a particularly short shelf life expiring during or at the end of March. So, while it has been possible to see what offers might have launched through the RSP deadline, there’s a good probability that many of these deals won’t be around for the rest of the year or even until next year.

Read on to get the full breakdown of expired, extended and new offers to hit the tape this month. Of course if there are any offers that you spot or know of that other DIY investors would find useful, let us know in the comments section below.

Expired Deals

After having received a minor extension to meet the RSP contribution deadline, the RBC Direct Investing Rewards points offer officially expired on March 1st.

Extended Deals

There’s nothing like the word ‘extension’ to put a smile on the faces of procrastinators everywhere. Fortunately, two offers managed to stick around just a little while longer.

The first extension is from Desjardins Online Brokerage who extended their commission rebate offer through to April 28th. Next, Qtrade Investor extended their cash back offering until March 15th. See the table below for more details.

New Deals

Rolling into the new month, there were technically no new offers announced at the very start of March. In late February, however, Scotia iTRADE launched a new Visa card (cash back) deal that coincided with the launch of their new website. Although the offer itself didn’t appear in the promotions section at the time of writing, the link to the offer was live on their site.

Visa card values range from $50 to $500 for deposits that range from $25,000 to $1,000,000+. See table below for more details.

Discount Brokerage Deals

  1. Cash Back/Free Trade/Product Offer Promotions
  2. Referral Promotions
  3. Transfer Fee Promotions
  4. Contests & Other Offers

Cash Back/Free Trade/Product Offer Promotions

Company Brief Description Minimum Deposit Amount Commission/Cash Offer/Promotion Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitneytrade and receive access to their preferred pricing package. n/a Discounted Commission Rates none For more details click here none
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive 5 commission-free trades. Use promo code 5FREETRADES when signing up. Be sure to read terms and conditions carefully. $1,000 5 commission-free trades 60 days 5 commission-free trade offer December 31, 2017
Open and fund a new registered account at Virtual Brokers with at least A) $5,000; B) $25,000; or C) $50,000+ in new assets and you may be eligible to receive A) $30; B) $50; C) $100 cash back. Use promo code RRSPCB2017 when signing up. Be sure to read terms and conditions for full details. A) $5,000 – $24,999 B) $25,000 – $49,999 C) $50,000+ A) $30 B) $50 C) $100 Cash back will be deposited just after October 31, 2017 RSP cash back bonus April 30, 2017
Open and fund a new account at Virtual Brokers with at least $5,000 and you may be eligible to receive 2 months of commission-free equity trading and a $250 USD/mo credit towards Edge Trader Pro for 2 months. Use promo code 2MFREE2017 at sign up to qualify. Be sure to read full terms and conditions for details. $5,000 2 months commission-free equity trading + $250 USD/mo platform fee rebate. 2 months 2 months free trading April 30, 2017
Disnat Desjardins Online Brokerage is offering new clients 1% of assets transferred into the new account in the form of commission credits (to a maximum value of $1,000). Minimum qualifying deposit is $10,000. To qualify, individuals will have to call 1-866-873-7103 and mention promo code DisnatFlex or email: [email protected]. See details link for more info. $10,000 1% of assets transferred in the form of commission-credits (max credits: $1,000) 6 months Disnat 1% Commission Credit Promo April 28, 2017
Open and fund a new account with Virtual Brokers with at least $10,000 and you may be eligible to receive a commission-credit of up to $10,000. Use promo code 10K2017 at sign up to qualify. Be sure to read terms and conditions for full details. $10,000 Up to $10,000 in commission credits (@ $9.95 per trade) deadline to use trades March 31, 2017. Commission rebates to be offered in January 2018. $10,000 Commission Credit Offer March 31, 2017
Open and fund a new account by March 31st with at least A) $20,000 or B) $100,00+ and you may qualify to receive up to either A) $500 or B) $1000 in commission reimbursements. Be sure to read terms and conditions for full offer details. A) $20,000 – $99,999 B) $100,000+ A) up to $500 commission reimbursements B) up to $1000 commission reimbursements 90 days National Bank Direct Brokerage Cash Back Promotion March 31, 2017
Open and fund a new account at TD Direct Investing with at least A) $25,000; B) $50,000 or C) $100,000+ and you may be eligible to receive A) 50; B) 100 or C) 200 commission-free trades. Be sure to read terms and conditions for full offer details A) $25,000 – $49,999 B) $50,000 – $99,999 C) $100,000+ A) 50 commission-free trades (max value: $500) B) 100 commission-free trades (max value: $1000) C) 200 commission-free trades (max value: $2000) April 28th, 2017 Commission charges will be credited the month following when the charge was incurred. TD Direct Investing 200 Commission-free Trade Offer March 31, 2017
Open and fund a new account with Scotia iTRADE with at least A) $25,000; B) $50,000; C) $100,000 or D) $250,000+ and you may be eligible to receive A) 75; B) 150; C) 200 or D) $250,000+ in commission-free trades. In addition, new clients will also receive FlightDesk active trading platform free for 90 days. Use promo code W17FT when signing up to be eligible. Be sure to read terms and conditions for full details. A) $25,000 – $49,999 B) $50,000 – $99,999 C) $100,000 – $249,999 D) $250,000+ A) 75 (max value: $749.25) B) 150 (max value: $1498.50) C) 200 (max value: $1,998) D) 250 (max value: $2,497.50) 90 days Winter 2017 Free Trade Offer March 31, 2017
CIBC Investors Edge Open and fund a new account at CIBC Investor’s Edge with at least A) $50,000 or B) $100,000 and you may be eligible to receive A) $200 or B) $400 in cash back. Also, individuals who setup a regular investment plan may also be eligible to receive 50 commission-free equity trades. Be sure to read terms and conditions for more information. A) $50,000 – $99,999 B) $100,000+ A) $200 B) $400 +Bonus 50 commission-free trades for setting up Regular Investment Plan. Cash back will be deposited within 30 business days after account funding. Commission-free equity trades good for 60 days after setup of Regular Investment Plan. Cash Back & Free Trade Offer March 31, 2017
BMO InvestorLine Open a new qualifying account with BMO InvestorLine, and fund it with at least A) $100,000; B) $200,000 or C) $300,000+ in net new assets and you may be eligible to receive A) $200; B) $400 or C) $750 cash back. Use promo code PROMO750 when signing up to be eligible. Be sure to read the terms and conditions for more details on the offer. A) $100,000 – $199,999 B) $200,000 – $299,999 C) $300,000+ Cash back bonus A) $200 B) $400 C) $750 Cash back will be deposited the week of November 6, 2017. 2017 Winter Campaign April 2, 2017

Expired Offers

Open a new account with HSBC InvestDirect and you may be eligible to receive up to 50 commission-free North American equity trades. Be sure to read terms and conditions for full offer details. n/a 50 commission-free North American equity trades 60 days HSBC InvestDirect Cash Bonus Promo March 3, 2017
Open and fund a new account with Qtrade Investor with a deposit of at least A) $25,000; B) $50,000; C) $100,000; D) $250,000; E) $500,000 or F) $1,000,000 or more and you may be eligible to receive a cash back bonus of A) $25; B) $50; C) $100; D) $250; E) $500 or F) $1,000. Be sure to read terms and conditions for full details. A) $25,000 – $49,999 B) $50,000 – $99,999 C) $100,000 – $249,999 D) $250,000 – $499,999 E) $500,000 – $999,999 F) $1,000,000+ A) $25 B) $50 C) $100 D) $250 E) $500 F) $1,000 Cash back will be deposited by July 31, 2017. Qtrade Investor Cash Back Bonus March 15, 2017
Open and fund a new account or fund an existing account at Credential Direct with at least A) $15,000; B) $50,000; C) $150,000; D) $500,000 or E) $1,000,000+ in new assets and you may be eligible to receive A) $75; B) $125; C) $200; D) $500 or E) $1,000. Use promo code CASH2017RSP when signing up. As an added bonus, Credential Direct will donate an amount equivalent to 10% of the bonus paid out to United Way. Be sure to read terms and conditions for full details. A) $15,000 – $49,999 B) $50,000 – $149,999 C) $150,000 – $499,999 D) $500,000 – $999,999 E) 1,000,000+ A) $75 B) $125 C) $200 D) $500 E) $1,000 Cash back will be deposited week of October 9, 2017. Credential Direct Cash Back Promotion March 16, 2017
Last Updated: Mar. 17, 2017 17:35 PT

Referral Promotions

Company Brief Description Minimum Deposit Amount Incentive Structure Time Limit to Use Commission/Cash Offer Deposit Details Link Deadline
Refer a friend to Questrade and when they open an account you receive $25 cash back and they receive either A) $25; B) $50; C) $75; D) $100; or E) $250 depending on the amount deposited amount. Enter code: 476104302388759 during account sign up to qualify. Be sure to read the terms and conditions for eligibility and additional bonus payment structure and minimum balance requirements. A) $1,000 – $9,999 B) $10,000 – $24,999 C) $25,000 – $49,999 D) $50,000 -$99,999 E) $100,000+ $25 cash back (for referrer per referral; $50 bonus cash back for every 3rd referral) For referred individuals: A) $25 cash back B) $50 cash back C) $75 cash back D) $100 cash back E) $250 cash back Cash deposited into Questrade billing account within 7 days after funding period ends (90 days) Refer a friend terms and conditions Code Number: 476104302388759 none
Scotia iTrade If you refer a friend/family member who is not already a Scotia iTrade account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link. A) $10,000 B) $50,000+ A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50) 60 days Refer A Friend to Scotia iTrade tbd
BMO InvestorLine If you (an existing BMO InvestorLine client) refer a new client to BMO InvestorLine and they open an account with at least $50,000 the referrer and the referee may both be eligible to receive $50 cash. To qualify the referee must use the email of the referrer that is linked to their BMO InvestorLine account. See terms and conditions for full details. $50,000 You(referrer): $50; Your Friend(referee): $50 Payout occurs 45 days after minimum 90 day holding period(subject to conditions). BMO InvestorLine Refer-a-Friend June 30, 2017

Expired Offers

Open a new account (TFSA, Margin or RRSP) and receive $50 commission credit . Use promo code: kdkfnbbc $1,000 $50 commission credit 30 days none none
Last Updated: Mar. 2, 2017 00:15 PT

Transfer Fee Promotions

Company Brief Description Maximum Transfer Fee Coverage Amount Minimum Deposit Amount for Transfer Fee Eligibility Details Link Deadline
Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees $135 $15,000 Transfer Fee Rebate Details none
Transfer $25,000 or more from another brokerage and Credential Direct will cover up to $150 in transfer fees. Use promo code SWITCHME when signing up to qualify for the transfer promotion. $150 $25,000 Credential Direct Transfer Fee Rebate none
Transfer $25,000 or more to Qtrade Investor from another brokerage and Qtrade Investor may cover up to $150 in transfer fees. See terms and conditions for more details. $150 $25,000 Transfer Fee Rebate none
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. $150 $25,000 Transfer Fee Promo none
Transfer at least $25,000 or more in new assets to TD Direct Investing when opening a new account and you may qualify to have transfer fees reimbursed up to $150. Be sure to contact TD Direct Investing for further details. $150 $25,000 Contact client service for more information (1-800-465-5463). none
Transfer $25,000 or more to Virtual Brokers and they may cover up to $150 in transfer fees. $150 $25,000 Transfer Fee promo tbd
Transfer $25,000 or more into a CIBC Investor’s Edge account and they will reimburse up to $135 in brokerage transfer fees. Clients must call customer service to request rebate after transfer made. $135 $25,000 Confirmed with reps. Contact client service for more information (1-800-567-3343). none
Transfer $25,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees $135 $25,000 Transfer Fee Rebate none
Disnat Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1-866-873-7103 and mention promo code DisnatFlex. See details link for more info. $150 $50,000 Disnat 1% Commission Credit Promo April 28, 2017

Expired Offers

Last Updated: Mar. 2, 2017 00:25PT

Other Promotions

Company Brief Description Minimum Deposit Amount Required Details Link Deadline
Credential Direct has partnered with Trend Micro to offer 50% off Trend Micro Titanium Internet Security. Use code “TrendCF” at checkout. n/a Trend Micro Special Offer Code none
Disnat Desjardins Online Brokerage, in conjunction with MoneyTalks, is offering 3 months of the “Inside Edge” investor information service to Desjardins Online Brokerage clients. Use promo code DESJ2016 during checkout to qualify. Be sure to read full terms and conditions for more information. n/a MoneyTalks Inside Edge Discount none
Disnat Desjardins Online Brokerage is offering $50 in commission credits for new Disnat Classic clients depositing at least $1,000. See terms and conditions for full details. $1,000 Broker@ge 18-30 Promotion none
Scotia iTrade Scotiabank StartRight customers can receive 10 commission-free trades when investing $1,000 or more in a new Scotia iTrade account. Trades are good for use for up to 1 year from the date the account is funded. Use promo code SRPE15 when applying (in English) or SRPF15 when applying in French. Be sure to read full terms and conditions for full details. $1,000 StartRight Free Trade offer none
Scotia iTrade Open and fund a new account with Scotia iTRADE with at least A) $25,000; B) $50,000; C) $100,000; D) $250,000; E) $500,000 or F) $1,000,000+ and you may be eligible to receive 50 commission-free trades plus A) 5,000; B) 7,500; C) 15,000 or D) 20,000; E) 25,000 or F) 50,000 travel points on an eligible Scotia travel points credit card. In addition, new clients will also receive FlightDesk active trading platform free for 90 days. Use promo code W17RP when signing up to be eligible. Be sure to read terms and conditions for full details. A) $25,000 – $49,999 B) $50,000 – $99,999 C) $100,000 – $249,999 D) $250,000 – $499,999 E) $500,000 – $999,999 F) $1,000,000+ Scotia reward points offer March 31, 2017
Open a new account with Virtual Brokers with a deposit of at least $1,000 (for the Classic Commission Account) and you may be eligible to win a $250 gift card to the Apple store. Use promo code 250AGC2017 during sign up to be eligible. Residents of Quebec are not eligible for this contest. Be sure to read terms and conditions for full details. $1,000 (Classic Commission Account) $250 Apple Gift Card Draw April 30, 2017
Open a new account with Virtual Brokers with a deposit of at least $1,000 (for the Classic Commission Account) or $5,000 (for the Commission Free Trading Account) and you may be eligible to receive a one-year subscription to access 5i Research. Use promo code 5iVB2016 when signing up. Be sure to read terms and conditions for full details. $1,000 (Classic Commission Account); $5,000 (Commission Free Trading Account) 5i Research Offer March 31, 2017

Expired Offers

Last Updated: Mar. 2, 2017 00:15 PT
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Discount Brokerage Weekly Roundup – February 17, 2017

One of the most interesting qualities about markets is that they behave like voting machines. Despite the inflammatory rhetoric coming out of Washington, stock markets in the US and Canada have, for the most part, been voting for optimism in the economy. The lesson: trade the chart not the news.

Speaking of lessons, the starting point of this week’s discount brokerage roundup shines the spotlight on one Canadian discount brokerage that seems to be testing the waters of the investor education pool. Next, there’s some exciting news about a bank-owned online brokerage that is setting up to unveil its new public facing website very soon. From there, we’ll take a look the latest developments in the deals & promotions space and report on the chatter from DIY investors on Twitter and the investor forums.

Virtual Brokers Launches DIY Investing Education Seminar

For DIY investors looking to get oriented to the world of investing and online brokerages looking to boost client confidence in taking the investing plunge, there’s no bigger win-win than investor education content. This past week, Virtual Brokers, waded slightly further into the DIY investor education pool by sponsoring an investor education day featuring speakers from 5i Research and the Independent Investor Institute.

The event itself, is scheduled to take place in Markham, on Saturday February 25th and runs from 1pm to 4:30pm. Presenting at the event will be Ryan Modesto, Managing Partner at 5i Research and Ziad Jasani, Founder of the Independent Investor Institute.

This won’t be the first time Virtual Brokers has worked with these two firms. 5i Research currently has a promotional offer with Virtual Brokers that provides VB clients with access to 5i Research’s newsletter service for a year. In the Independent Investor Institute’s case, Virtual Brokers has run webinars with them in the past as well. What is interesting, however, is that both of these firms will be providing investor education content jointly in a live session – a move that Virtual Brokers has not typically undertaken to grow their client base.

Screenshot of Virtual Brokers’ Seminar Landing Page

With the addition of a live seminar, it is clear that Virtual Brokers is continuing with their strategy to build on providing investor education as part of their value proposition to DIY investors. Late last year, Virtual Brokers launched a new investor education focused section to their website that included additional primers on investing topics – something that should be appealing to beginner investors looking for some pointers on the basics of investing.

As mentioned at the outset, educational support for investors is typically a win-win for online brokerages. That said, discount brokerages definitely have a strong incentive to build confidence and enable DIY investors to make their own trading decisions. As individuals trade more, brokerages reap the benefits in the form of commission revenue.

Investor ‘education’ is a mixture of information about investing as well as orientation on how to use features, tools on a particular brokerage’s platform, then there is a hybrid that shows DIY investors how to conduct research on particular brokerages’ platforms.

Currently, investor education seminars and webinars are still provided by TD Direct Investing, Scotia iTRADE, National Bank Direct Brokerage and Desjardins Online Brokerage although there has been a noticeable pullback in the quantity of educational sessions delivered.  That said, Virtual Brokers has clearly signaled an intent to add investor education into what they bring to the table – which is something that will help to differentiate their offering from those competitors who do not.  Moreover, Virtual Brokers has selected two engaging investor education content providers who will undoubtedly encourage interested investors to spend a Saturday afternoon in the company of fellow investors and learn about how to navigate the current investment terrain.

All told, it looks like Virtual Brokers’ latest move might prompt others in the space to up their game which is always good news for DIY investors. Stay tuned.

Canadian Discount Brokerage to Launch New Website

As much as we love to get the scoop on a new story, we’ve got some exciting news about the launch of a new website by one of Canada’s popular online brokerages.

We can’t reveal which online broker it is at the moment but we’ve had a chance to take a sneak peek at their new website and will share an exclusive early look on the SparxTrading.com blog over the next few days.

Be sure to check back or follow us on Twitter where we’ll announce the story when it goes live.

Deals View

With the RRSP contribution deadline (March 1st) just around the corner, there are plenty of deals and promotions for individuals looking to open an online trading account. In what is a sign of the competitive landscape, there are now over 30 promotional offers in play for DIY investors to take advantage of, with almost all Canadian online brokerages offering some kind of incentive to attract new clients or assets.

While there haven’t been any new deals announced, this past week RBC Direct Investing’s bonus points offer, which was originally set to expire on February 15th has now been extended to March 1st. DIY investors were eager to see what, if any, possible other deals RBC Direct Investing would offer however, those interested in a commission-free trade or cash-back offer from RBC Direct Investing will have to continue waiting or look elsewhere for this kind of offer.

Discount Brokerage Tweets of the Week

Exciting times around the discount brokerage world as many investors are kicking the tires on a new brokerage account. Mentioned this week were the most popular brokerages on social media – Questrade, Scotia iTRADE & TD Direct Investing.

From the Forums

Comparing Canadian Online Brokerages

With so many choices for DIY investors to choose from, making a decision ultimately comes down to what people feel is most important to them. This post, from reddit’s personal finance Canada forum, highlights which online brokerages forum users think might be best suited to the poster’s particular needs.

Learning the investing ropes

Everyone has to start somewhere. For one aspiring DIY investor the familiar question of where to begin was raised along with a few eyebrows as to the possible motives for posting on the forum. Nonetheless, this post from the Canadian Money Forum is an interesting look at the community of DIY investors and how many have been helped to get started by the wisdom of the crowd.

Into the Close

Happy family day to everyone outside of BC celebrating this holiday. With markets closed in Canada and the US, this will be a rare opportunity to step back, relax and recharge for the predictably unpredictable week ahead.

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Discount Brokerage Weekly Roundup – February 3, 2017

It’s hard to believe a whole month has gone by in 2017. With the news cycle dominated by the ever unpredictable movements of the US president, speculation is as rampant as ever. For Canadian online brokerages, however, getting attention is far more difficult than just sending out a tweet at odd hours. Nonetheless they’re still finding a way to make some headlines.

This week there’s lots on the docket. First we take a look at some ‘yuge’ news to come out of the deals arena, as one online brokerage definitely went ‘bigly’ on the incentive offers for RRSP season. From there, we’ll cover the headlines made by two online brokers and their respective awards for service and price that were announced this past week. In keeping with the influence of the US on the news cycle, one online brokerage caused a ‘tremendous’ stir by repealing and replacing their standard commission rates with something much lower. And, as is usual fare, we’ll take a look at what DIY investors were chatting about on Twitter and in the investor forums.

New Deals & Promotions

It’s a new month and while winter still might be here (amiright Vancouver?), February’s deals and promotions at Canadian discount brokerages are red hot.

At the outset of February, Virtual Brokers made a very big splash by launching four deals at the beginning of the month, including the mind-boggling $10,000 commission-rebate offer that dwarfs anything put forward by other Canadian brokerages in recent memory. After factoring in the deals that were retired and the inclusion of credit card points related special offers, there are now at least 30 incentive offers from Canadian brokerages.

Looking back on January, there were six brokerages that announced offers, primarily timed around the RRSP season. While most were commission rebate offers, there were also a pair of cash back incentives and even a couple of credit card points offers for good measure.

Despite almost all brokerages offering some type of offer, there was one notable exception – Interactive Brokers. Perhaps because they already enjoy having significant appeal to the trader community, Interactive Brokers doesn’t need to work as hard to attract this highly prized category of the DIY investor market. Even so, with no shortage of other Canadian brokerages who are willing to try and get a share of those in the market for an online trading account, Interactive Brokers may want to reconsider their approach here in Canada in order to give them more visibility in a very crowded space.

Virtual Brokers, thanks to the launch of its recent flurry of deals now leads Canadian brokerages with 6 offers followed by Questrade and Desjardins Online Brokerage, each of whom has four. Even though Virtual Brokers saw some turnover, it’s clear they’re doubling down efforts heading into the RRSP deadline, with promotions and marketing ramping up significantly.

In terms of the deals themselves, transfer fee coverage remains a staple at almost all discount brokerages, followed by the commission-credit and cash back category. The least popular category, interestingly, remains the referral bonus with only three brokerages having an advertised program in place.

For DIY investors looking at opening an online trading account, be it for an RSP account, a TFSA or just another trading account to put in that income tax refund, this year competition amongst brokerages means a great selection of offers. And while a deal may not be the only reason to select a brokerage, the market has clearly shown that it can be the make or break factor in such a competitive race.

Accolades for Service & Pricing

For a pair of Canadian online brokerages, February is off to a great start.

At what is the busiest time of the year for Canadian discount brokerages, financial services research firm Surviscor released the results of two assessments of the Canadian online brokerage industry.

The first, an analysis of customer service quality known as the ‘Service Level Assessment Review’ found that Qtrade Investor handily outperformed its competitors, both bank-owned and independent, in terms of response times to client service inquiries.

With a score of 96% Qtrade Investor was more than 15 percentage points ahead of the second place Desjardins Online Brokerage (81%) and third place Scotia iTRADE (79%).  This assessment used 170 ‘mystery shopper’ service enquiries per firm and measured how quickly each firm responded as well as a number of other items including accuracy of response and whether a firm met its own response guidelines.

While Qtrade Investor’s strong customer service scores are in keeping with its history of strong performance in this category, it was also interesting to note just how far apart Canadian online brokerages were in terms of their scores on this assessment.

For example, the difference between the top rated Qtrade Investor (who scored 96%) and bottom rated Laurentian Bank Discount Brokerage (who scored 4%) is almost unbelievably wide. Even so, the number of firms (9) who scored less than or equal to 50% was also staggering, especially because it contained four major bank-owned online brokerages as well as firms such as Questrade (who scored 15%) who have demonstrated a strength in responding to clients across social media channels and far flung places such as reddit.

Without knowing the exact scoring methodology or how the results were gathered, however, it is difficult to put the numerical values into context and as such, while these figures likely do measure some component of the online customer service enquiry process, they should also be taken with caution.

The second Surviscor assessment which was announced was this week  was for the ‘Cost of Services’ award given to Virtual Brokers.  While the press release about this reward was published by Virtual Brokers, it was interesting to note that this particular survey simulated the cost of trading by looking at over 13,000 trades across brokerages and found that Virtual Brokers came out on top.

Further details about this survey or its methodology were not available so the results should be treated with caution however it is clear that as competition between brokerages heats up, awards and recognition for areas of strength are going to be increasingly a part of the marketing and advertising strategies of all Canadian brokerages who receive them.

Major US Online Brokerage Cuts Commissions

What a difference two dollars can make. Charles Schwab, one of the largest online brokerages in US with almost $3 trillion in assets, announced this week that they were lowering commission prices down to $6.95 per trade from $8.95. In doing so, Schwab caused a massive sell off in the stock prices of other publicly traded online brokerages such as E*Trade Financial and TD Ameritrade as markets anticipate that these firms will likely have to follow suit and lower commission prices (and therefore revenues) to compete.

The latest move is an interesting case study for industry observers as Schwab’s business model has evolved in the low interest rate, low volatility environment to rely on managed wealth fees as a significant source of revenue rather than trading commissions. Currently less than 11% of net revenues are from trading.

In the Canadian online brokerage landscape, this move might inspire a large enough player (such as a bank-owned brokerage) that has both a strong managed wealth business as well as an online brokerage component to disrupt the market as a whole with a commission price drop from the $9.95 standard.

Internal data from SparxTrading.com already indicate that for CIBC Investor’s Edge, there has been a dramatic shift investor interest away from higher cost alternatives because of CIBC’s commission price cut to a standard commission of $6.95.

The fallout from the latest move by Schwab will be interesting to monitor, in particular because it puts tremendous pressure on firms such as E*Trade Financial and TD Ameritrade to respond. Additionally, it could very well signal to Canadian firms that yet another round of commission-lowering is on the horizon, especially if the largest players at the table decide like their US counterparts, to aggressively gain market share.

Discount Brokerage Tweets of the Week

Lots of chatter on Twitter this week – there’s good, bad and even a little ugly. Mentioned this week were BMO InvestorLine, CIBC Investor’s Edge, Questrade, RBC Direct Investing, Scotia iTRADE, TD Direct Investing & Virtual Brokers.

From the Forums

Glitch Happens

This past week, a user on reddit posted a notice of a technical outage on Questrade’s platform. It was an interesting thread insofar as the author seemed to entertain switching because of a glitch however other users chimed in to provide alternate perspectives.

Platform for Trading

A familiar question comes from this recent post from reddit’s personal finance Canada section with a user looking for a trading platform/brokerage to trade ETFs. Worth a read for those in a similar boat.

Into the Close

That’s a wrap on yet another crazy week. Fortunately for football fans, the big game takes place this Sunday which might offer just a little sanctuary from the political football that keeps getting tossed around. For those who don’t really care much for football, here is a little something that will hopefully send you into the weekend on an entertaining note.

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Discount Brokerage Deals & Promotions – February 2017

With the big game coming this weekend, it seems fitting to kick off the deals and promotions action for February in a big way. Canadian discount brokerage deals have reached a feverish pitch as the race to win over DIY investors intensifies to all-time highs.

The biggest news, however, is the launch of four new promotions in a single day by Virtual Brokers. If they were looking to make a splash, then this was certainly one sure fire way to get some attention.

Before getting into what’s new in February, a quick highlight of January will point to how Canadian DIY investors now have the champagne problem of which online brokerage offer to choose from when opening up a new trading account.

Like 2016, January 2017 was also a busy month for launching deals and promotions. Deals from BMO InvestorLine, CIBC Investor’s Edge, Scotia iTRADE, Credential Direct, Qtrade Investor and RBC Direct Direct Investing were all launched throughout the month, with almost all these offers falling into the commission-free trade or cash-back category.

Both Scotia iTRADE and RBC Direct Investing, however, launched deals that were related to credit card bonus points. In the case of RBC Direct Investing, clients who also had an RBC credit card were able to use points towards trading commissions (at RBC Direct Investing) and individuals signing up for a Scotia iTRADE account could also receive a welcome bonus of travel reward miles. Interestingly with almost all of the offers extending to at least the end of February if not the end of March, the RBC Direct Investing points bonus offer expires in mid-February, setting the stage for an intriguing question as to what – if any – offer RBC Direct Investing may come up with as Canadian DIY investors sprint towards the March 1st RRSP contribution deadline.

As always, if we’ve missed a deal or promotion, send us a note and we can hopefully share it with all of our readers.

Expired Deals

To make room for the slew of offers, Virtual Brokers also retired a couple of their promotional offers at the end of January.

Most notable among the changes was the retirement of Virtual Brokers’ three months of unlimited trading. In addition to three months of commission free trading, this deal included a free trial of the PowerTrader Pro trading platform, which was subsequently then going to be $150USD/mo after the free trial was completed. Fortunately, there is a replacement offer now on the table, although it is not quite the same deal as the one that just expired and with a slightly higher per month cost for the trading platform.

Also on the bench for the time being is the referral program which offered up cash bonuses to new clients as well as those who referred them.

Extended Deals

No deals to mention at this time

New Deals

Go big is the game plan for Virtual Brokers as they launch their most aggressive promotional campaign ever adding four new promotional offers into the deals mix in one launch.

There’s a lot to dive into, so here’s a quick overview.

First, their headline deal of $10,000 in commission rebates is something that is unprecedented in terms of size and scope. Because it is a commission rebate, individuals making up to 1005 trades would have the commissions associated with those trades refunded. What makes this number all the more headline worthy is the fact that the minimum deposit to qualify for this offer is $10,000. The catch, presumably, is that this deal would be most appealing to active traders more so than passive investors, especially because the deadline to use up the commission-free trades is the end of March.

In keeping with the RRSP season, Virtual Brokers has also included a tiered commission offer for new and existing clients. Although it is branded as an RRSP promotion, a number of registered accounts are a part of this promotion, notably TFSA accounts and RESPs. The cash back amounts being offered are $30, $50 or $100 for minimum deposits of $5,000, $25,000 and $50,000 respectively.

The third offer is another commission-free trading promotion. Similar to the unlimited trading deal that was recently retired, this current offer enables clients to trade up to two months commission-free as well as receive two months of the PowerTrader Pro trading platform for free.   After the free trial period, the platform costs $250USD per month and trading will remain commission-free. See the table below for more information.

Finally, for good measure Virtual Brokers has brought back their gift card draw for new clients. Individuals signing up for a new account with Virtual Brokers with a deposit of at least $1,000 will be eligible to be entered into a draw for a $250 Apple store gift card. There are five gift cards up for grabs as part of this contest and the draw for the gift card will take place on October 31, 2017.

Although it hit the deal wires late last month, we’re mentioning the RBC Direct Investing credit card points offer here and adding it to the list of offers covered in the “other promotions” section as well as adding Scotia iTRADE’s travel points promotion to the same category.

As always, we’ll be watching the deals action this month but if there are any deals that we’ve missed that other DIY investors would benefit from knowing about, let us know in the comments below and we update our list accordingly.

Discount Brokerage Deals

  1. Cash Back/Free Trade/Product Offer Promotions
  2. Referral Promotions
  3. Transfer Fee Promotions
  4. Contests & Other Offers

Cash Back/Free Trade/Product Offer Promotions

Company Brief Description Minimum Deposit Amount Commission/Cash Offer/Promotion Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitneytrade and receive access to their preferred pricing package. n/a Discounted Commission Rates none For more details click here none
Open a new account with HSBC InvestDirect and you may be eligible to receive up to 50 commission-free North American equity trades. Be sure to read terms and conditions for full offer details. n/a 50 commission-free North American equity trades 60 days HSBC InvestDirect Cash Bonus Promo March 3, 2017
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive 5 commission-free trades. Use promo code 5FREETRADES when signing up. Be sure to read terms and conditions carefully. $1,000 5 commission-free trades 60 days 5 commission-free trade offer December 31, 2017
Open and fund a new registered account at Virtual Brokers with at least A) $5,000; B) $25,000; or C) $50,000+ in new assets and you may be eligible to receive A) $30; B) $50; C) $100 cash back. Use promo code RRSPCB2017 when signing up. Be sure to read terms and conditions for full details. A) $5,000 – $24,999 B) $25,000 – $49,999 C) $50,000+ A) $30 B) $50 C) $100 Cash back will be deposited just after October 31, 2017 RSP cash back bonus April 30, 2017
Open and fund a new account at Virtual Brokers with at least $5,000 and you may be eligible to receive 2 months of commission-free equity trading and a $250 USD/mo credit towards Edge Trader Pro for 2 months. Use promo code 2MFREE2017 at sign up to qualify. Be sure to read full terms and conditions for details. $5,000 2 months commission-free equity trading + $250 USD/mo platform fee rebate. 2 months 2 months free trading April 30, 2017
Disnat Desjardins Online Brokerage is offering new clients 1% of assets transferred into the new account in the form of commission credits (to a maximum value of $1,000). Minimum qualifying deposit is $10,000. To qualify, individuals will have to call 1-866-873-7103 and mention promo code DisnatFlex or email: [email protected]. See details link for more info. $10,000 1% of assets transferred in the form of commission-credits (max credits: $1,000) 6 months Disnat 1% Commission Credit Promo February 28, 2017
Open and fund a new account with Virtual Brokers with at least $10,000 and you may be eligible to receive a commission-credit of up to $10,000. Use promo code 10K2017 at sign up to qualify. Be sure to read terms and conditions for full details. $10,000 Up to $10,000 in commission credits (@ $9.95 per trade) deadline to use trades March 31, 2017. Commission rebates to be offered in January 2018. $10,000 Commission Credit Offer March 31, 2017
Open and fund a new account or fund an existing account at Credential Direct with at least A) $15,000; B) $50,000; C) $150,000; D) $500,000 or E) $1,000,000+ in new assets and you may be eligible to receive A) $75; B) $125; C) $200; D) $500 or E) $1,000. Use promo code CASH2017RSP when signing up. As an added bonus, Credential Direct will donate an amount equivalent to 10% of the bonus paid out to United Way. Be sure to read terms and conditions for full details. A) $15,000 – $49,999 B) $50,000 – $149,999 C) $150,000 – $499,999 D) $500,000 – $999,999 E) 1,000,000+ A) $75 B) $125 C) $200 D) $500 E) $1,000 Cash back will be deposited week of October 9, 2017. Credential Direct Cash Back Promotion March 16, 2017
Open and fund a new account by March 31st with at least A) $20,000 or B) $100,00+ and you may qualify to receive up to either A) $500 or B) $1000 in commission reimbursements. Be sure to read terms and conditions for full offer details. A) $20,000 – $99,999 B) $100,000+ A) up to $500 commission reimbursements B) up to $1000 commission reimbursements 90 days National Bank Direct Brokerage Cash Back Promotion March 31, 2017
Open and fund a new account with Qtrade Investor with a deposit of at least A) $25,000; B) $50,000; C) $100,000; D) $250,000; E) $500,000 or F) $1,000,000 or more and you may be eligible to receive a cash back bonus of A) $25; B) $50; C) $100; D) $250; E) $500 or F) $1,000. Be sure to read terms and conditions for full details. A) $25,000 – $49,999 B) $50,000 – $99,999 C) $100,000 – $249,999 D) $250,000 – $499,999 E) $500,000 – $999,999 F) $1,000,000+ A) $25 B) $50 C) $100 D) $250 E) $500 F) $1,000 Cash back will be deposited by July 31, 2017. Qtrade Investor Cash Back Bonus February 28, 2017
Open and fund a new account at TD Direct Investing with at least A) $25,000; B) $50,000 or C) $100,000+ and you may be eligible to receive A) 50; B) 100 or C) 200 commission-free trades. Be sure to read terms and conditions for full offer details A) $25,000 – $49,999 B) $50,000 – $99,999 C) $100,000+ A) 50 commission-free trades (max value: $500) B) 100 commission-free trades (max value: $1000) C) 200 commission-free trades (max value: $2000) April 28th, 2017 Commission charges will be credited the month following when the charge was incurred. TD Direct Investing 200 Commission-free Trade Offer March 31, 2017
Open and fund a new account with Scotia iTRADE with at least A) $25,000; B) $50,000; C) $100,000 or D) $250,000+ and you may be eligible to receive A) 75; B) 150; C) 200 or D) $250,000+ in commission-free trades. In addition, new clients will also receive FlightDesk active trading platform free for 90 days. Use promo code W17FT when signing up to be eligible. Be sure to read terms and conditions for full details. A) $25,000 – $49,999 B) $50,000 – $99,999 C) $100,000 – $249,999 D) $250,000+ A) 75 (max value: $749.25) B) 150 (max value: $1498.50) C) 200 (max value: $1,998) D) 250 (max value: $2,497.50) 90 days Winter 2017 Free Trade Offer March 31, 2017
CIBC Investors Edge Open and fund a new account at CIBC Investor’s Edge with at least A) $50,000 or B) $100,000 and you may be eligible to receive A) $200 or B) $400 in cash back. Also, individuals who setup a regular investment plan may also be eligible to receive 50 commission-free equity trades. Be sure to read terms and conditions for more information. A) $50,000 – $99,999 B) $100,000+ A) $200 B) $400 +Bonus 50 commission-free trades for setting up Regular Investment Plan. Cash back will be deposited within 30 business days after account funding. Commission-free equity trades good for 60 days after setup of Regular Investment Plan. Cash Back & Free Trade Offer March 31, 2017
BMO InvestorLine Open a new qualifying account with BMO InvestorLine, and fund it with at least A) $100,000; B) $200,000 or C) $300,000+ in net new assets and you may be eligible to receive A) $200; B) $400 or C) $750 cash back. Use promo code PROMO750 when signing up to be eligible. Be sure to read the terms and conditions for more details on the offer. A) $100,000 – $199,999 B) $200,000 – $299,999 C) $300,000+ Cash back bonus A) $200 B) $400 C) $750 Cash back will be deposited the week of November 6, 2017. 2017 Winter Campaign April 2, 2017

Expired Offers

Last Updated: Feb. 1, 2017 21:15 PT

Referral Promotions

Company Brief Description Minimum Deposit Amount Incentive Structure Time Limit to Use Commission/Cash Offer Deposit Details Link Deadline
Refer a friend to Questrade and when they open an account you receive $25 cash back and they receive either A) $25; B) $50; C) $75; D) $100; or E) $250 depending on the amount deposited amount. Enter code: 476104302388759 during account sign up to qualify. Be sure to read the terms and conditions for eligibility and additional bonus payment structure and minimum balance requirements. A) $1,000 – $9,999 B) $10,000 – $24,999 C) $25,000 – $49,999 D) $50,000 -$99,999 E) $100,000+ $25 cash back (for referrer per referral; $50 bonus cash back for every 3rd referral) For referred individuals: A) $25 cash back B) $50 cash back C) $75 cash back D) $100 cash back E) $250 cash back Cash deposited into Questrade billing account within 7 days after funding period ends (90 days) Refer a friend terms and conditions Code Number: 476104302388759 none
Scotia iTrade If you refer a friend/family member who is not already a Scotia iTrade account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link. A) $10,000 B) $50,000+ A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50) 60 days Refer A Friend to Scotia iTrade tbd
BMO InvestorLine If you (an existing BMO InvestorLine client) refer a new client to BMO InvestorLine and they open an account with at least $50,000 the referrer and the referee may both be eligible to receive $50 cash. To qualify the referee must use the email of the referrer that is linked to their BMO InvestorLine account. See terms and conditions for full details. $50,000 You(referrer): $50; Your Friend(referee): $50 Payout occurs 45 days after minimum 90 day holding period(subject to conditions). BMO InvestorLine Refer-a-Friend June 30, 2017

Expired Offers

Open a new account (TFSA, Margin or RRSP) and receive $50 commission credit . Use promo code: kdkfnbbc $1,000 $50 commission credit 30 days none none
Last Updated: Feb. 1, 2017 21:30 PT

Transfer Fee Promotions

Company Brief Description Maximum Transfer Fee Coverage Amount Minimum Deposit Amount for Transfer Fee Eligibility Details Link Deadline
Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees $135 $15,000 Transfer Fee Rebate Details none
Transfer $25,000 or more from another brokerage and Credential Direct will cover up to $150 in transfer fees. Use promo code SWITCHME when signing up to qualify for the transfer promotion. $150 $25,000 Credential Direct Transfer Fee Rebate none
Transfer $25,000 or more to Qtrade Investor from another brokerage and Qtrade Investor may cover up to $150 in transfer fees. See terms and conditions for more details. $150 $25,000 Transfer Fee Rebate none
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. $150 $25,000 Transfer Fee Promo none
Transfer at least $25,000 or more in new assets to TD Direct Investing when opening a new account and you may qualify to have transfer fees reimbursed up to $150. Be sure to contact TD Direct Investing for further details. $150 $25,000 Contact client service for more information (1-800-465-5463). none
Transfer $25,000 or more to Virtual Brokers and they may cover up to $150 in transfer fees. $150 $25,000 Transfer Fee promo tbd
Transfer $25,000 or more into a CIBC Investor’s Edge account and they will reimburse up to $135 in brokerage transfer fees. Clients must call customer service to request rebate after transfer made. $135 $25,000 Confirmed with reps. Contact client service for more information (1-800-567-3343). none
Transfer $25,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees $135 $25,000 Transfer Fee Rebate none
Disnat Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1-866-873-7103 and mention promo code DisnatFlex. See details link for more info. $150 $50,000 Disnat 1% Commission Credit Promo February 28, 2017

Expired Offers

Last Updated: Feb. 1, 2017 21:30PT

Other Promotions

Company Brief Description Minimum Deposit Amount Required Details Link Deadline
Credential Direct has partnered with Trend Micro to offer 50% off Trend Micro Titanium Internet Security. Use code “TrendCF” at checkout. n/a Trend Micro Special Offer Code none
Disnat Desjardins Online Brokerage, in conjunction with MoneyTalks, is offering 3 months of the “Inside Edge” investor information service to Desjardins Online Brokerage clients. Use promo code DESJ2016 during checkout to qualify. Be sure to read full terms and conditions for more information. n/a MoneyTalks Inside Edge Discount none
Existing RBC clients can redeem 20% more RBC reward points towards contributions to a registered or non-registered account as well as towards RBC Direct Investing commissions. n/a RBC Reward Points Bonus Offer March 1, 2017
Disnat Desjardins Online Brokerage is offering $50 in commission credits for new Disnat Classic clients depositing at least $1,000. See terms and conditions for full details. $1,000 Broker@ge 18-30 Promotion none
Scotia iTrade Scotiabank StartRight customers can receive 10 commission-free trades when investing $1,000 or more in a new Scotia iTrade account. Trades are good for use for up to 1 year from the date the account is funded. Use promo code SRPE15 when applying (in English) or SRPF15 when applying in French. Be sure to read full terms and conditions for full details. $1,000 StartRight Free Trade offer none
Scotia iTrade Open and fund a new account with Scotia iTRADE with at least A) $25,000; B) $50,000; C) $100,000; D) $250,000; E) $500,000 or F) $1,000,000+ and you may be eligible to receive 50 commission-free trades plus A) 5,000; B) 7,500; C) 15,000 or D) 20,000; E) 25,000 or F) 50,000 travel points on an eligible Scotia travel points credit card. In addition, new clients will also receive FlightDesk active trading platform free for 90 days. Use promo code W17RP when signing up to be eligible. Be sure to read terms and conditions for full details. A) $25,000 – $49,999 B) $50,000 – $99,999 C) $100,000 – $249,999 D) $250,000 – $499,999 E) $500,000 – $999,999 F) $1,000,000+ Scotia reward points offer March 31, 2017
Open a new account with Virtual Brokers with a deposit of at least $1,000 (for the Classic Commission Account) and you may be eligible to win a $250 gift card to the Apple store. Use promo code 250AGC2017 during sign up to be eligible. Residents of Quebec are not eligible for this contest. Be sure to read terms and conditions for full details. $1,000 (Classic Commission Account) $250 Apple Gift Card Draw April 30, 2017
Open a new account with Virtual Brokers with a deposit of at least $1,000 (for the Classic Commission Account) or $5,000 (for the Commission Free Trading Account) and you may be eligible to receive a one-year subscription to access 5i Research. Use promo code 5iVB2016 when signing up. Be sure to read terms and conditions for full details. $1,000 (Classic Commission Account); $5,000 (Commission Free Trading Account) 5i Research Offer March 31, 2017

Expired Offers

Last Updated: Feb. 17, 2017 21:15 PT
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Discount Brokerage Weekly Roundup – January 13, 2017

For the superstitious, Friday the 13th is supposedly an unlucky day. As this week draws to a close, however, it seems that DIY investors are in luck as deals and promotions activity is red hot at the outset of 2017.

We’ll keep things light for this edition of the roundup, putting the spotlight on the deals and promotions being offered by Canadian discount brokerages and how the new deals that launched this past week could shake things up for other Canadian brokerages. From there, we’ll take a look at some interesting news and developments from across the online brokerage landscape that caught our attention and round out with the latest tweets from Canadian investors & online brokerages as well as what people are talking about on the investor forums.

Everyone into the Pool

This week, the deals gauge went from hot to red hot, and with good reason. There are now at least 28 advertised offers from Canadian discount brokerages, with cash back/commission-free trades now making a comeback after pulling back late in 2016.

The two brokerages causing the commotion this week, CIBC Investor’s Edge and Scotia iTRADE, have now made the case for all Canadian online brokerages to have a live cash back or commission-free trade offer or risk losing out new business to those who do.

CIBC Investor’s Edge, which has the lowest standard commission costs amongst Canadian bank-owned brokerages, made a big splash by offering up a cash back promotion of up to $400 for deposits of $100K or more. In addition, individuals who set up a ‘Regular Investment Plan’ (amusingly given the acronym RIP), are also eligible for up to 50 commission-free trades.

So, while it is a positive development for DIY investors that CIBC Investor’s Edge has stepped into the promotions space to start 2017, there are also a number of other reasons why their entry is significant.

First, as one of the lowest cost commission rates available, CIBC Investor’s Edge naturally enjoys a competitive edge over its bank-owned brokerage peers as well as the non-bank-owned group. This means that they inevitably get more attention or get considered more often by virtue of the fact that many DIY investors are looking for the best value – and low commissions for many investors equates to just that.

Second, now that CIBC Investor’s Edge is in the fray, the only major bank-owned brokerage without a cash-back or commission-free trade offer is RBC Direct Investing (BMO, CIBC, Scotia and TD are all offering these promos) which means RBC Direct Investing will either have to post a promotion or contend with direct competitors grabbing attention and market share from them. If mortgage rates and other financial services offer any clues, the odds that RBC Direct Investing stands idly by while the rest of the field eats their lunch just got lower.

Finally, while CIBC Investor’s Edge has offered promotions in the past, the presentation of this offer (specifically the push to a cleanly designed landing page) suggests an overhaul to the Investor’s Edge look and feel are probably on the way. The broader CIBC user experience (for example on mobile) has seen an upgrade so to maintain a consistent user experience, it looks like a new website will likely be on its way.

Scotia iTRADE also returned to the deals and promotions section, this time with two offers launching simultaneously. The primary offer of interest to DIY investors is a commission free-trade offer that ranges from 75 trades up to 250 trades, depending on the amount deposited into the new account. The second promotion is actually tied to their travel credit card program in which individuals who do have a Scotia credit card and who sign up for a new online brokerage account can receive a combination of 50 commission-free trades points

An interesting angle on the deals and promotions activity might also be a response to the Rob Carrick article recently published that encourages DIY investors to try non-bank-owned online brokerages on for size rather than defaulting to a big bank. To say that this has made waves is certainly an understatement considering the degree of influence Carrick has with Canadians – and especially within the realm of Canadian personal finance. What this means is that big bank-owned brokerages may need to be more active with deals and promotional activity to counter the recommendation from Carrick’s article for DIY investors to try a non-bank-owned brokerage.

While there are important points Carrick makes in the article about fees and banks recently being in the news for overcharging investors, the point to be made (and certainly reading through comments from investors who are clients at non-bank-owned brokerages also highlights this) is that all financial service providers can make mistakes – whether by omission or commission.  There are simply too many moving parts, from technology integration, compliance, security and more to not expect something to break. The real questions are (or should be) which provider would be best able to address an issue when it comes up and what would be a reasonable price to pay for that as a consumer?

Marketing Pullback

Normally this is the section where we mention upcoming education events or events of interest to DIY investors. One such event that’s coming up is the Vancouver Resource Investment Conference taking place on 22nd and 23rd of January. While the focus of this conference has been primarily on natural resource related investing, historically there have been a couple of Canadian online brokerages exhibiting in person, specifically Desjardins Online Brokerage and TD Direct Investing. Interestingly, neither of these brokerages are on the list of exhibitors this year (as of publication), hinting at least of a redrawing of plans in terms of where brokerages are going to spend their time (and money) connecting with investors.

Rise of the Machines

While robo-advisors are currently getting a lion’s share of the attention with regards to using algorithms in financial services, another story crossed our radar regarding the use of artificial intelligence integrated into the trading platform interface at Interactive Brokers. Their recently deployed “IBot” is gathering data on how individuals trade in the hopes of determining how best to work with human traders in providing information/answers they are seeking. While it seems like a high-powered search engine at this point, it certainly provides a glimpse into the kinds of innovation to the trading experience that will be required to get DIY investors excited. Provided, of course, that it works the way it’s supposed to.

Discount Brokerage Tweets of the Week

This week saw the big bank owned brokerages in the cross hairs of more than a few DIY investors. Mentioned this week were BMO InvestorLine, CIBC Investor’s Edge, Questrade, RBC Direct Investing, Scotia iTRADE, TD Direct Investing and Virtual Brokers.

From the Forums

Mini-Series

For DIY investors, one of the most popular choices are low cost mutual funds, such as the TD E-series. In this post from reddit’s personal finance Canada thread, one community member was interested in finding out whether the grass was greener on the DIY side of the fence or if E-series was the way to go.

Money-weighted Return

With new CRM2 compliant investor statements heading out to DIY investors, one of the less familiar terms to be aware of is money-weighted return (performance). In this post from reddit’s personal finance Canada section, one Questrade user was looking for a little more clarity and got a number of good examples to help explain the concept.

Into the Close

That’s a wrap on this week’s action across the Canadian discount brokerage landscape. Remember, US markets will be closed on Monday for Martin Luther King Jr. Day. With all of the uncertainty in the markets, it seems appropriate to check out something a little lighthearted heading into the weekend. Of course, for all of the market watchers, maybe the picture of a bubble might hold a little more meaning. Stay warm and go Seahawks!

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Discount Brokerage Deals & Promotions – January 2017

*Update: Jan. 17* It’s a new year, a new month and for DIY investors, a chance to get some good news while shopping around for an online trading account. While 2016 saw some interesting developments in the deals & promotions space, one of the more notable occurrences was the pullback in offers from Questrade. In their absence, however, a number of other offers did come to market and as the year drew to a close, we observed a spike in deals being offered by Canadian discount brokerages.

Heading into this new year, there are now 25 offers from Canadian discount brokerages, with major players like TD Direct Investing and National Bank Direct Brokerage launching promotional offers in mid-December. In addition, this month has more promotions coming to market. Even though these offers have yet to be advertised to the public, the deal count appears healthy at the outset of the year.  The only deals set to expire in January are the BMO InvestorLine offer due to expire at midnight (E.T.) of January 3rd, and fee transfer offers from Qtrade Investor and Virtual Brokers.

As always, if there are promotions or deals from Canadian discount brokerages that we might have missed, drop us a note and we can add them to the list.

Expired Deals

*Update: Jan 17 – Qtrade Investor’s transfer fee offer that required a lower deposit amount ($10,000) to qualify has now expired. Qtrade Investor still offers to cover transfer fees but the minimum deposit amount required is now $25,000.*

*Update: Jan 5 – BMO InvestorLine’s cash back plus commission-free trade offer has officially expired and has been replaced with a new cash back offer. See below for more details*

HSBC InvestDirect’s transfer in bonus offer officially expired at the end of December. Fortunately, HSBC InvestDirect is also launching a new deal to replace this outgoing one – see below for more info.

Extended Deals

A couple of deals managed to get extended out into 2017. Desjardins Online Brokerage has extended the deadline for their 1% commission-rebate offer out to the end of February. In addition, Qtrade Investor has extended their transfer fee offer a few more weeks until January 16th.

New Deals

*Update: Jan. 17 – Qtrade Investor has now officially jumped into the cash back promotion race, with a new tiered offer ranging from $25 to $1,000 cash back. See the table below for more details on deposit tiers.

Credential Direct, also surprised us this week by launching a new cash back promotion of their own. Like several offers out there, they have elected to have a tiered cash back reward for different deposit levels. This promotion is open to both new accounts as well as to existing clients who deposit additional funds. In addition, however, Credential Direct will  donate the equivalent of 10% of the bonus payments paid out during this promotion to the United Way, meaning that DIY investors can also do a little good while getting a reward.*

*Update: Jan. 12 –  CIBC Investor’s Edge has now stepped into the deals arena, launching a new cash back and free trade offer . The minimum deposit to qualify for the cash-back promotion is $50,000 in assets however for individuals who set up a “Regular Investment Plan”, there is also a bonus of 50 commission-free equity trades available. See table below for more information. Thanks to a reader Jake for letting us know about this one.

Scotia iTRADE also got back into deal mode with the launch of a commission-free trading deal. Their latest free trade promotion offers up between 75 and 250 commission-free trades depending on the amount deposited. In addition to their latest commission-free trade offer, Scotia iTRADE has also launched a commission-free trade offer + travel points reward offer for Scotia travel credit card holders.*

*Update: Jan. 5 – Two new deals have crossed the wires this week. First, as anticipated, details of HSBC InvestDirect’s 50 free trade offer have been published on the HSBC InvestDirect website so we are able to share the details listed in the table below. Of note, there is no minimum deposit required to qualify for this offer and it appears that those interested in the deal are being encouraged to call in to client services to sign up.

BMO InvestorLine also launched a new deal this week to replace their outgoing cash back + commission-free trade offer. The latest promotional offer from BMO InvestorLine is a traditional cash back deal that offers three tiers of cash back based on different deposit amount. The cash back tiers include $200 cash back for a $100,000 deposit, $400 cash back for a $200,000 deposit or $750 for a $300,000+ deposit. Interestingly, this is one of the first cash back offers to not decrease (in proportionate terms) as deposits increase. See table below for more details*

Although no new deals were technically published online from any of the Canadian online brokerages at the outset of the month, we did get confirmation from HSBC InvestDirect that a promotion has started as of January 3rd which is a commission-free trade offer. Until we see the promotion posted live on the website, we don’t know the full terms and conditions, however we have been told that it is a 50 commission-free trade offer that requires no deposit minimum to qualify. This promotion is scheduled to run from January 3rd through to March 3rd. Additional details will be provided in the table below when they’re available online.

This month we also added the Virtual Brokers transfer promotion back into the list of transfer offers as we noticed it reappeared in their terms and conditions section on their website.

Discount Brokerage Deals

  1. Cash Back/Free Trade/Product Offer Promotions
  2. Referral Promotions
  3. Transfer Fee Promotions
  4. Contests & Other Offers

Cash Back/Free Trade/Product Offer Promotions

Company Brief Description Minimum Deposit Amount Commission/Cash Offer/Promotion Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitneytrade and receive access to their preferred pricing package. n/a Discounted Commission Rates none For more details click here none
Open a new account with HSBC InvestDirect and you may be eligible to receive up to 50 commission-free North American equity trades. Be sure to read terms and conditions for full offer details. n/a 50 commission-free North American equity trades 60 days HSBC InvestDirect Cash Bonus Promo March 3, 2017
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive 5 commission-free trades. Use promo code 5FREETRADES when signing up. Be sure to read terms and conditions carefully. $1,000 5 commission-free trades 60 days 5 commission-free trade offer December 31, 2017
Open and fund a new account at Virtual Brokers with at least $5,000 and you may be eligible to receive 3 months of commission-free equity trading and a $150 USD/mo credit towards Edge Trader Pro for 3 months. Use promo code sent at sign up to qualify. Be sure to read full terms and conditions for details. $5,000 3 months commission-free equity trading + $150 USD/mo platform fee rebate. 3 months 3 months free trading / Sign up form for promo code available here none
Disnat Desjardins Online Brokerage is offering new clients 1% of assets transferred into the new account in the form of commission credits (to a maximum value of $1,000). Minimum qualifying deposit is $10,000. To qualify, individuals will have to call 1-866-873-7103 and mention promo code DisnatFlex or email: [email protected]. See details link for more info. $10,000 1% of assets transferred in the form of commission-credits (max credits: $1,000) 6 months Disnat 1% Commission Credit Promo February 28, 2017
Open and fund a new account or fund an existing account at Credential Direct with at least A) $15,000; B) $50,000; C) $150,000; D) $500,000 or E) $1,000,000+ in new assets and you may be eligible to receive A) $75; B) $125; C) $200; D) $500 or E) $1,000. Use promo code CASH2017RSP when signing up. As an added bonus, Credential Direct will donate an amount equivalent to 10% of the bonus paid out to United Way. A) $15,000 – $49,999 B) $50,000 – $149,999 C) $150,000 – $499,999 D) $500,000 – $999,999 E) 1,000,000+ A) $75 B) $125 C) $200 D) $500 E) $1,000 Cash back will be deposited week of October 9, 2017. Credential Direct Cash Back Promotion March 16, 2017
Open and fund a new account by March 31st with at least A) $20,000 or B) $100,00+ and you may qualify to receive up to either A) $500 or B) $1000 in commission reimbursements. Be sure to read terms and conditions for full offer details. A) $20,000 – $99,999 B) $100,000+ A) up to $500 commission reimbursements B) up to $1000 commission reimbursements 90 days National Bank Direct Brokerage Cash Back Promotion March 31, 2017
Open and fund a new account with Qtrade Investor with a deposit of at least A) $25,000; B) $50,000; C) $100,000; D) $250,000; E) $500,000 or F) $1,000,000 or more and you may be eligible to receive a cash back bonus of A) $25; B) $50; C) $100; D) $250; E) $500 or F) $1,000. Be sure to read terms and conditions for full details. A) $25,000 – $49,999 B) $50,000 – $99,999 C) $100,000 – $249,999 D) $250,000 – $499,999 E) $500,000 – $999,999 F) $1,000,000+ A) $25 B) $50 C) $100 D) $250 E) $500 F) $1,000 Cash back will be deposited by July 31, 2017. Qtrade Investor Cash Back Bonus February 28, 2017
Open and fund a new account at TD Direct Investing with at least A) $25,000; B) $50,000 or C) $100,000+ and you may be eligible to receive A) 50; B) 100 or C) 200 commission-free trades. Be sure to read terms and conditions for full offer details A) $25,000 – $49,999 B) $50,000 – $99,999 C) $100,000+ A) 50 commission-free trades (max value: $500) B) 100 commission-free trades (max value: $1000) C) 200 commission-free trades (max value: $2000) April 28th, 2017 Commission charges will be credited the month following when the charge was incurred. TD Direct Investing 200 Commission-free Trade Offer March 31, 2017
Open and fund a new account with Scotia iTRADE with at least A) $25,000; B) $50,000; C) $100,000 or D) $250,000+ and you may be eligible to receive A) 75; B) 150; C) 200 or D) $250,000+ in commission-free trades. In addition, new clients will also receive FlightDesk active trading platform free for 90 days. Use promo code W17FT when signing up to be eligible. Be sure to read terms and conditions for full details. A) $25,000 – $49,999 B) $50,000 – $99,999 C) $100,000 – $249,999 D) $250,000+ A) 75 (max value: $749.25) B) 150 (max value: $1498.50) C) 200 (max value: $1,998) D) 250 (max value: $2,497.50) 90 days Winter 2017 Free Trade Offer March 31, 2017
CIBC Investors Edge Open and fund a new account at CIBC Investor’s Edge with at least A) $50,000 or B) $100,000 and you may be eligible to receive A) $200 or B) $400 in cash back. Also, individuals who setup a regular investment plan may also be eligible to receive 50 commission-free equity trades. Be sure to read terms and conditions for more information. A) $50,000 – $99,999 B) $100,000+ A) $200 B) $400 +Bonus 50 commission-free trades for setting up Regular Investment Plan. Cash back will be deposited within 30 business days after account funding. Commission-free equity trades good for 60 days after setup of Regular Investment Plan. Cash Back & Free Trade Offer March 31, 2017
BMO InvestorLine Open a new qualifying account with BMO InvestorLine, and fund it with at least A) $100,000; B) $200,000 or C) $300,000+ in net new assets and you may be eligible to receive A) $200; B) $400 or C) $750 cash back. Use promo code PROMO750 when signing up to be eligible. Be sure to read the terms and conditions for more details on the offer. A) $100,000 – $199,999 B) $200,000 – $299,999 C) $300,000+ Cash back bonus A) $200 B) $400 C) $750 Cash back will be deposited the week of November 6, 2017. 2017 Winter Campaign April 2, 2017

Expired Offers

BMO InvestorLine Open a new qualifying account with BMO InvestorLine, and fund it with at least $100,000 and you may be eligible to receive $200 cash back as well as 20 commission-free equity trades. Use promo code PROMO200 when signing up to be eligible. Be sure to read the terms and conditions for more details on the offer. $100,000 $200 cash back + 20 commission-free equity trades Cash back will be deposited the week of August 7, 2017. Fall 2016 Promotion Phase 2 (link no longer active) January 3, 2017
Last Updated: Jan. 17, 2016 10:15 PT

Referral Promotions

Company Brief Description Minimum Deposit Amount Incentive Structure Time Limit to Use Commission/Cash Offer Deposit Details Link Deadline
Refer a friend to Questrade and when they open an account you receive $25 cash back and they receive either A) $25; B) $50; C) $75; D) $100; or E) $250 depending on the amount deposited amount. Enter code: 476104302388759 during account sign up to qualify. Be sure to read the terms and conditions for eligibility and additional bonus payment structure and minimum balance requirements. A) $1,000 – $9,999 B) $10,000 – $24,999 C) $25,000 – $49,999 D) $50,000 -$99,999 E) $100,000+ $25 cash back (for referrer per referral; $50 bonus cash back for every 3rd referral) For referred individuals: A) $25 cash back B) $50 cash back C) $75 cash back D) $100 cash back E) $250 cash back Cash deposited into Questrade billing account within 7 days after funding period ends (90 days) Refer a friend terms and conditions Code Number: 476104302388759 none
Scotia iTrade If you refer a friend/family member who is not already a Scotia iTrade account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link. A) $10,000 B) $50,000+ A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50) 60 days Refer A Friend to Scotia iTrade tbd
If you (an existing Virtual Brokers client) refer a friend or family member to open a new account with at least $1,000 you may be eligible to receive $25 cash per referral. For 3 or more referrals Virtual Brokers will add a $50 bonus. Referred individuals depositing either A) $1,000 – $24,999; B) $25,000 – $49,999 or C) $50,000+ may be eligible to receive A) $25; B) $50 or C) $75 cash back. Be sure to read the full terms and conditions carefully for full details. A) $1,000 – $24,999 B) $25,000 – $49,999 C) $50,000+ Referrer: $25 per referral; $50 bonus for each 3 or more referrals. Referee: A) $25 B) $50 C) $75 Cash to be deposited to VB account by March 31, 2017. Cash Referral Program January 31, 2017
BMO InvestorLine If you (an existing BMO InvestorLine client) refer a new client to BMO InvestorLine and they open an account with at least $50,000 the referrer and the referee may both be eligible to receive $50 cash. To qualify the referee must use the email of the referrer that is linked to their BMO InvestorLine account. See terms and conditions for full details. $50,000 You(referrer): $50; Your Friend(referee): $50 Payout occurs 45 days after minimum 90 day holding period(subject to conditions). BMO InvestorLine Refer-a-Friend June 30, 2017

Expired Offers

Open a new account (TFSA, Margin or RRSP) and receive $50 commission credit . Use promo code: kdkfnbbc $1,000 $50 commission credit 30 days none none
Last Updated: Jan. 3, 2016 9:00 PT

Transfer Fee Promotions

Company Brief Description Maximum Transfer Fee Coverage Amount Minimum Deposit Amount for Transfer Fee Eligibility Details Link Deadline
Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees $135 $15,000 Transfer Fee Rebate Details none
Transfer $25,000 or more from another brokerage and Credential Direct will cover up to $150 in transfer fees. Use promo code SWITCHME when signing up to qualify for the transfer promotion. $150 $25,000 Credential Direct Transfer Fee Rebate none
Transfer $25,000 or more to Qtrade Investor from another brokerage and Qtrade Investor may cover up to $150 in transfer fees. See terms and conditions for more details. $150 $25,000 Transfer Fee Rebate none
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. $150 $25,000 Transfer Fee Promo none
Transfer at least $25,000 or more in new assets to TD Direct Investing when opening a new account and you may qualify to have transfer fees reimbursed up to $150. Be sure to contact TD Direct Investing for further details. $150 $25,000 Contact client service for more information (1-800-465-5463). none
Transfer $25,000 or more to Virtual Brokers and they may cover up to $150 in transfer fees. $150 $25,000 Transfer Fee promo January 31, 2017
Transfer $25,000 or more into a CIBC Investor’s Edge account and they will reimburse up to $135 in brokerage transfer fees. Clients must call customer service to request rebate after transfer made. $135 $25,000 Confirmed with reps. Contact client service for more information (1-800-567-3343). none
Transfer $25,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees $135 $25,000 Transfer Fee Rebate none
Disnat Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1-866-873-7103 and mention promo code DisnatFlex. See details link for more info. $150 $50,000 Disnat 1% Commission Credit Promo February 28, 2017

Expired Offers

Last Updated: Jan. 17, 2017 8:55 PT

Other Promotions

Company Brief Description Minimum Deposit Amount Required Details Link Deadline
Credential Direct has partnered with Trend Micro to offer 50% off Trend Micro Titanium Internet Security. Use code “TrendCF” at checkout. n/a Trend Micro Special Offer Code none
Disnat Desjardins Online Brokerage, in conjunction with MoneyTalks, is offering 3 months of the “Inside Edge” investor information service to Desjardins Online Brokerage clients. Use promo code DESJ2016 during checkout to qualify. Be sure to read full terms and conditions for more information. n/a MoneyTalks Inside Edge Discount none
Disnat Desjardins Online Brokerage is offering $50 in commission credits for new Disnat Classic clients depositing at least $1,000. See terms and conditions for full details. $1,000 Broker@ge 18-30 Promotion none
Scotia iTrade Scotiabank StartRight customers can receive 10 commission-free trades when investing $1,000 or more in a new Scotia iTrade account. Trades are good for use for up to 1 year from the date the account is funded. Use promo code SRPE15 when applying (in English) or SRPF15 when applying in French. Be sure to read full terms and conditions for full details. $1,000 StartRight Free Trade offer none
Open a new account with Virtual Brokers with a deposit of at least $1,000 (for the Classic Commission Account) or $5,000 (for the Commission Free Trading Account) and you may be eligible to receive a one-year subscription to access 5i Research. Use promo code 5iVB2016 when signing up. Be sure to read terms and conditions for full details. $1,000 (Classic Commission Account); $5,000 (Commission Free Trading Account) 5i Research Offer March 31, 2017

Expired Offers

Last Updated: Jan. 3, 2017 9:30 PT
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Discount Brokerage Weekly Roundup – December 16, 2016

If there was any doubt that winter is coming, it’s pretty much been buried at this point underneath a pile of snow. The infamous game of thrones reference seems more appropriate than ever, not just for markets, but also for the tough times to come for Canada’s discount brokerages.

In this week’s roundup, we take a look at the most influential brokerage ranking of the year and what it signals about the Canadian discount brokerage landscape. From there, we’ll take a look at the second roundup of roundups from 2016 and then close out with some interesting tweets from the week and investor forum chatter.

Globe & Mail Online Brokerage Rankings 2016: Evolution or Revolution?

This past week, the 18th (yes that’s right) annual discount brokerage rankings were published by Rob Carrick at the Globe and Mail. It’s an amazing milestone, even more so considering how much of the online world has changed over that span of time. Ironically, change, or lack thereof, happens to be an interesting theme when looking at this year’s results and when evaluating Canadian discount brokerages.

While the results themselves tell an interesting story, perhaps the bigger and more intriguing picture is what the rankings and the accompanying commentary suggest about Canadian online brokerages. Namely, like many 18 year olds, this year’s Canadian online brokerage rankings seem like they’re ‘over it’.

Before looking at the big picture, let’s recap the results.

This year’s results saw Qtrade Investor and Virtual Brokers both achieving the highest letter grade, an A, resulting in a tie for ‘the best’ online brokerage in Canada whereas HSBC InvestDirect once again earned the dubious distinction of coming in last. Interestingly, the results from this year’s rankings are largely the same as past four rankings going back to 2013 (see table below) this despite substantial changes in pricing, features, websites, and trading platforms across the industry.

On a year-over-year basis, letter grades improved for CIBC Investor’s Edge, Desjardins Online Brokerage, Qtrade Investor and RBC Direct Investing. Dipping slightly was Questrade, who fell to a B+ from an A-. Nonetheless, Virtual Brokers and Qtrade Investor have remained the clear favourites for Rob Carrick’s rankings for four years running, owing in large part to the curb appeal for “everyday” investors.

For Qtrade Investor, this has been a big year for awards as they’ve landed top scores with MoneySense’s ranking, Surviscor’s ranking and now the Globe and Mail ranking.

In keeping with years past, there was the combination of commentary on each of the brokerages, much of it colourful and pulling no punches, as well as commentary on the industry as a whole.  In addition, there was also a table containing forty features of a “great” discount brokerage.

While we will be publishing a more detailed analysis on the Globe & Mail online brokerage rankings in the near future, here are several very interesting observations about the latest online brokerage rankings that stood out.

First, for any long-time follower of the rankings, this iteration felt leaner than years past. It’s true that the style of writing has shifted to become more concise and digestible (a deliberate appeal to millennial readers and the tl;dr generation) but there  are a number of features, such as screenshots, extra comparison tables and analysis that were not present this go around.

The second very interesting observation was the tone of this year’s rankings. While it’s generally difficult to get very excited over financial services, this year’s online brokerage rankings felt particularly grim with Carrick stating “The old binary world of full-service and do-it-yourself investing is dead.”

These are very strong words coming from one of the most influential voices in the Canadian personal finance space, and certainly should give pause to Canadian online brokerages. For 17 versions of the rankings things have seemed upbeat and exciting, but for number 18, it seems that the writing is on the wall for Canadian discount brokerages, and the message clear: innovate or become irrelevant.

Of course, as with any ranking or rating, it is important to contextualize the figures and commentary. The letter grades, while based on a system, still reflect a high degree of subjectivity and opinion of the author.

In the case of these online brokerage rankings, it is particularly interesting to note the lack of variance in the rankings over the years and also to compare the 40 attributes of a great online brokerage to the letter grades that were given.

While we will explore these in more depth in a subsequent article, it was noteworthy to observe that the more attributes of a great brokerage a provider has, it doesn’t necessarily translate into a better letter grade, and in fact, in some cases the differences between letter grade and number of features can be substantial. The following table shows, for example, that despite having more “great” features, RBC Direct Investing and Scotia iTRADE (each with 29 out of 40 attributes) received a grade of B while Questrade (with 22 out of 40) received a B+.

Change, and more importantly exciting change, as the tables above show, is hard to come by in this space. Over the past several ranking cycles, at least according to the categories measured by Rob Carrick’s analysis, most Canadian online brokerages are treading water.

With shrinking margins and increasing competition from other investment service providers, innovations in the online brokerage world seem like they’re going to be evolutionary rather than revolutionary. DIY investors, on the other hand, might need to stop asking ‘which online brokerage is best?’ and start asking ‘which online brokerage adapts the best?’

Roundup of Roundups Q2

The quarter was filled with excitement – a Canadian election, wildfires in Alberta and a Brexit all dominated the news cycle. On the discount brokerage front there were also some noteworthy developments heading out of the ‘busy season’.

The first important development noted was the pullback in deals from Questrade. As the dominant promotional offer provider, it was interesting to see them pump the brakes on offering new deals or promotions. This move would come to define the deals space for the remainder of 2016 and it opened up the field to other brokerages, such as Virtual Brokers, who were ramping up in providing incentives and promotions.

Another interesting development was the launch of the MoneySense brokerage rankings in April. These rankings, powered by Surviscor, crowned Qtrade Investor as the best Canadian discount brokerage overall, with numerous awards being the best at something being given out to many other brokerages too.  As we would come to learn later in the year, MoneySense magazine would abandon doing print versions of its magazine and instead publish exclusively online.

Social media starts to show signs of life in May with Scotia iTRADE launching another competition to drive traffic to its investor centre and National Bank Direct Brokerage making a play on LinkedIn to get a foothold there. Interestingly, late spring is when a number of issues and outages were noted with TD Direct Investing’s WebBroker – especially around the Brexit vote aftermath. These issues would continue to persist and irritate investors through the summer and fall.

Discount Brokerage Tweets of the Week

Glitches and technical hiccups were the theme of many tweets this week. Mentioned this week were BMO InvestorLine, CIBC Investor’s Edge, Questrade, Scotia iTRADE, TD Direct Investing and Virtual Brokers.

From the Forums

Green and/or Green

In this post from reddit’s Personal Finance Canada section, one investor was considering the pros and cons of choosing betwen a TD e-series account or a DIY investor account at Questrade. Find out what users (and Questrade) had to say.

Into the Close

That’s a wrap on a cold and snowy week. Remember, if you can’t get out of it, you’ve got to learn to get into it. Stay safe and warm this weekend!

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Discount Brokerage Deals & Promotions – December 1, 2016

*Update: Dec. 23* December is here and the end of 2016 is just a few short weeks away. What a year it has been. As we head into the final month of the year, we expect there to be a gradual decrease in deals & promotion activity at Canadian discount brokerages leading up to Christmas. Nevertheless, we don’t rule out a potential surprise or two before the holidays officially kick in.

There weren’t any new deals that crossed our radar into the turn of the new month. In fact, there was a slight pull back in the number of offers (there are currently 23 at the time of publication) as the promotions scheduled to expire at the end of November by Scotia iTRADE were not renewed – or at least not yet.

December will be another interesting month across the deals & promotions landscape for two reasons. First, there are a number of deals set to expire, notably from HSBC InvestDirect, Disnat and Qtrade Investor. BMO InvestorLine’s deal, while still technically live through December is set to expire at the beginning (January 3rd) of 2017. The second reason that this will be an interesting month to watch for deals & promotions is that once this month is over, there will be a massive push to attract new clients and assets for RRSP season. As such, it might not be surprising to see a couple of savvy brokerages launch through December to get a jump on January. We’ll keep monitoring to see where things go from here.

Expired Deals

The three deals that were scheduled to expire at the end of November were all from Scotia iTRADE. Now retired are the commission-free trades (up to 250 commission free trades) and trades + SCENE points promotional offer (as well as the accompanying transfer fee deal).

Extended

Questrade has extended the deadline to their 5 commission-free trades offer from the end of December 2016 through to the end of December 2017. That’s great news for individual investors just starting out and who need a referral to qualify for a promotional offer with Questrade.

New Offers

*Update: Dec. 23 – National Bank Direct Brokerage has also jumped into the deals & promotions race ahead of the Christmas break with a headline grabbing promotion of their own. They’re offering up to $1000 in commission reimbursements for individuals who either open up a new account or for existing clients who open a new account type. See table below for more information.*

*Update: Dec. 9 – It took some time to get here, but at last there’s a deal from TD Direct Investing. The big green is offering up a tiered commission-free trading offer that is likely to get the attention of DIY investors and, of course, TD Direct Investing’s competition. While this latest deal does help TD Direct Investing get an edge on its bank-owned brokerage peers, what is even more interesting is the timing of the offer. With only a few weeks to go, not only will other bank-owned brokerages have to scramble to respond (if they choose to do so) but they’ll be doing it heading into the holidays. For DIY investors, this a great little gift ahead of the holiday season and the year end. See the table below for more details.*

No new offers to report at this time.

Discount Brokerage Deals

  1. Cash Back/Free Trade/Product Offer Promotions
  2. Referral Promotions
  3. Transfer Fee Promotions
  4. Contests & Other Offers

Cash Back/Free Trade/Product Offer Promotions

Company Brief Description Minimum Deposit Amount Commission/Cash Offer/Promotion Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitneytrade and receive access to their preferred pricing package. n/a Discounted Commission Rates none For more details click here none
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive 5 commission-free trades. Use promo code 5FREETRADES when signing up. Be sure to read terms and conditions carefully. $1,000 5 commission-free trades 60 days 5 commission-free trade offer December 31, 2017
Open and fund a new account at Virtual Brokers with at least $5,000 and you may be eligible to receive 3 months of commission-free equity trading and a $150 USD/mo credit towards Edge Trader Pro for 3 months. Use promo code sent at sign up to qualify. Be sure to read full terms and conditions for details. $5,000 3 months commission-free equity trading + $150 USD/mo platform fee rebate. 3 months 3 months free trading / Sign up form for promo code available here none
Disnat Desjardins Online Brokerage is offering new clients 1% of assets transferred into the new account in the form of commission credits (to a maximum value of $1,000). Minimum qualifying deposit is $10,000. To qualify, individuals will have to call 1-866-873-7103 and mention promo code DisnatFlex or email: [email protected]. See details link for more info. $10,000 1% of assets transferred in the form of commission-credits (max credits: $1,000) 6 months Disnat 1% Commission Credit Promo December 31, 2016
Open and fund a new account by March 31st with at least A) $20,000 or B) $100,00+ and you may qualify to receive up to either A) $500 or B) $1000 in commission reimbursements. Be sure to read terms and conditions for full offer details. A) $20,000 – $99,999 B) $100,000+ A) up to $500 commission reimbursements B) up to $1000 commission reimbursements 90 days National Bank Direct Brokerage Cash Back Promotion March 31, 2017
Open and fund a new account with HSBC InvestDirect with at least A) $25,000; B) $50,000; C) $100,000; D) $250,000; E) $500,000 or F) $1,000,000+ and you may be eligible to receive a cash bonus offer of A) $88; B) $188; C) $288; D) $388; E) $688 or F) $988. Be sure to read terms and conditions for full offer details. A) $25,000 – $49,999 B) $50,000 – $99,999 C) $100,000 – $249,999 D) $250,000- $499,999 E) $500,000 – $999,999 F) 1,000,000+ Cash back bonus A) $88 B) $188 C) $288 D) $388 E) $688 F) $988 Bonus will be credited to the qualified accounts by July 31, 2017 HSBC InvestDirect Cash Bonus Promo December 30, 2016
Open and fund a new account at TD Direct Investing with at least A) $25,000; B) $50,000 or C) $100,000+ and you may be eligible to receive A) 50; B) 100 or C) 200 commission-free trades. Be sure to read terms and conditions for full offer details A) $25,000 – $49,999 B) $50,000 – $99,999 C) $100,000+ A) 50 commission-free trades (max value: $500) B) 100 commission-free trades (max value: $1000) C) 200 commission-free trades (max value: $2000) April 28th, 2017 Commission charges will be credited the month following when the charge was incurred. TD Direct Investing 200 Commission-free Trade Offer March 31, 2017
BMO InvestorLine Open a new qualifying account with BMO InvestorLine, and fund it with at least $100,000 and you may be eligible to receive $200 cash back as well as 20 commission-free equity trades. Use promo code PROMO200 when signing up to be eligible. Be sure to read the terms and conditions for more details on the offer. $100,000 $200 cash back + 20 commission-free equity trades Cash back will be deposited the week of August 7, 2017. Fall 2016 Promotion Phase 2 January 3, 2017

Expired Offers

Last Updated: Dec. 23, 2016 22:30 PT

Referral Promotions

Company Brief Description Minimum Deposit Amount Incentive Structure Time Limit to Use Commission/Cash Offer Deposit Details Link Deadline
Refer a friend to Questrade and when they open an account you receive $25 cash back and they receive either A) $25; B) $50; C) $75; D) $100; or E) $250 depending on the amount deposited amount. Enter code: 476104302388759 during account sign up to qualify. Be sure to read the terms and conditions for eligibility and additional bonus payment structure and minimum balance requirements. A) $1,000 – $9,999 B) $10,000 – $24,999 C) $25,000 – $49,999 D) $50,000 -$99,999 E) $100,000+ $25 cash back (for referrer per referral; $50 bonus cash back for every 3rd referral) For referred individuals: A) $25 cash back B) $50 cash back C) $75 cash back D) $100 cash back E) $250 cash back Cash deposited into Questrade billing account within 7 days after funding period ends (90 days) Refer a friend terms and conditions Code Number: 476104302388759 none
Scotia iTrade If you refer a friend/family member who is not already a Scotia iTrade account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link. A) $10,000 B) $50,000+ A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50) 60 days Refer A Friend to Scotia iTrade tbd
If you (an existing Virtual Brokers client) refer a friend or family member to open a new account with at least $1,000 you may be eligible to receive $25 cash per referral. For 3 or more referrals Virtual Brokers will add a $50 bonus. Referred individuals depositing either A) $1,000 – $24,999; B) $25,000 – $49,999 or C) $50,000+ may be eligible to receive A) $25; B) $50 or C) $75 cash back. Be sure to read the full terms and conditions carefully for full details. A) $1,000 – $24,999 B) $25,000 – $49,999 C) $50,000+ Referrer: $25 per referral; $50 bonus for each 3 or more referrals. Referee: A) $25 B) $50 C) $75 Cash to be deposited to VB account by March 31, 2017. Cash Referral Program January 31, 2017
BMO InvestorLine If you (an existing BMO InvestorLine client) refer a new client to BMO InvestorLine and they open an account with at least $50,000 the referrer and the referee may both be eligible to receive $50 cash. To qualify the referee must use the email of the referrer that is linked to their BMO InvestorLine account. See terms and conditions for full details. $50,000 You(referrer): $50; Your Friend(referee): $50 Payout occurs 45 days after minimum 90 day holding period(subject to conditions). BMO InvestorLine Refer-a-Friend June 30, 2017

Expired Offers

Open a new account (TFSA, Margin or RRSP) and receive $50 commission credit . Use promo code: kdkfnbbc $1,000 $50 commission credit 30 days none none
Last Updated: Dec. 1, 2016 22:30 PT

Transfer Fee Promotions

Company Brief Description Maximum Transfer Fee Coverage Amount Minimum Deposit Amount for Transfer Fee Eligibility Details Link Deadline
Transfer $10,000 or more to Qtrade Investor from another brokerage and Qtrade Investor may cover up to $150 in transfer fees. See terms and conditions for more details. $150 $10,000 Transfer Fee Rebate December 31, 2016
Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees $135 $15,000 Transfer Fee Rebate Details none
Transfer $25,000 or more from another brokerage and Credential Direct will cover up to $150 in transfer fees. Use promo code SWITCHME when signing up to qualify for the transfer promotion. $150 $25,000 Credential Direct Transfer Fee Rebate none
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. $150 $25,000 Transfer Fee Promo none
Transfer at least $25,000 or more in new assets to TD Direct Investing when opening a new account and you may qualify to have transfer fees reimbursed up to $150. Be sure to contact TD Direct Investing for further details. $150 $25,000 Contact client service for more information (1-800-465-5463). none
Transfer $25,000 or more to Virtual Brokers and they may cover up to $150 in transfer fees. $150 $25,000 Transfer Fee promo September 30, 2016
Transfer $25,000 or more into a CIBC Investor’s Edge account and they will reimburse up to $135 in brokerage transfer fees. Clients must call customer service to request rebate after transfer made. $135 $25,000 Confirmed with reps. Contact client service for more information (1-800-567-3343). none
Transfer $25,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees $135 $25,000 Transfer Fee Rebate none
Disnat Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1-866-873-7103 and mention promo code Disnat500. See details link for more info. $150 $50,000 Disnat $500 Commission Credit Promo September 30, 2016

Expired Offers

Last Updated: Dec. 1, 2016 22:30 PT

Other Promotions

Company Brief Description Minimum Deposit Amount Required Details Link Deadline
Credential Direct has partnered with Trend Micro to offer 50% off Trend Micro Titanium Internet Security. Use code “TrendCF” at checkout. n/a Trend Micro Special Offer Code none
Disnat Desjardins Online Brokerage, in conjunction with MoneyTalks, is offering 3 months of the “Inside Edge” investor information service to Desjardins Online Brokerage clients. Use promo code DESJ2016 during checkout to qualify. Be sure to read full terms and conditions for more information. n/a MoneyTalks Inside Edge Discount none
Disnat Desjardins Online Brokerage is offering $50 in commission credits for new Disnat Classic clients depositing at least $1,000. See terms and conditions for full details. $1,000 Broker@ge 18-30 Promotion none
Scotia iTrade Scotiabank StartRight customers can receive 10 commission-free trades when investing $1,000 or more in a new Scotia iTrade account. Trades are good for use for up to 1 year from the date the account is funded. Use promo code SRPE15 when applying (in English) or SRPF15 when applying in French. Be sure to read full terms and conditions for full details. $1,000 StartRight Free Trade offer none
Open a new account with Virtual Brokers with a deposit of at least $1,000 (for the Classic Commission Account) or $5,000 (for the Commission Free Trading Account) and you may be eligible to receive a one-year subscription to access 5i Research. Use promo code 5iVB2016 when signing up. Be sure to read terms and conditions for full details. $1,000 (Classic Commission Account); $5,000 (Commission Free Trading Account) 5i Research Offer March 31, 2017

Expired Offers

Last Updated: Dec. 1, 22:30 PT
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Discount Brokerage Weekly Roundup – November 25th, 2016

For investors, every day in the markets feels like Black Friday. From the opening bell through to the close and into the night, there’s no shortage of folks looking to capitalize on a great deal. Fortunately for DIY investors, there’s at least one place that pulls together the deals and promotions from Canadian discount brokerages to make shopping around much easier (shameless plug much?).

This week’s edition of the roundup continues the deals deep dive, looking at part two of the survey we ran on which discount brokerages Canadian DIY investors are considering when hunting around for deals online. In keeping with tradition we’ll also be serving up a healthy dish of social media chatter from Twitter and what investors had on their minds from DIY investor forums.

Let’s Make a Deal

Part two of our in-depth analysis of the deals & promotions offered by Canadian discount brokerages takes a closer look at which online brokerages DIY investors reported looking at while shopping around for an online trading account. Specifically, this post focuses on which brokerages appear high on DIY investors’ list as they peruse the deals & promotions offerings and which brokerages just don’t seem to be hitting the mark.

Pick a number

Starting first with how many brokerages DIY investors have in mind while shopping. The graph below shows that a large segment of respondents indicated that, by the time they’d made it to the deals & promotions section on SparxTrading.com, they had already short-listed a couple of brokerages.

Recall from our previous report that among those visiting the deals and promotions section, there was a significant likelihood that a deal or incentive offer was a part of choosing who to sign up with. Of those who completed the survey, 85% or so were actively in the market for at least one brokerage whereas 15% indicated they were ‘just browsing’ to see what was out there.

For respondents coming through the deals and promotions section, close to 89% of individuals had narrowed the choice down to at least 3 brokerages. Specifically, a large segment of individuals (39%) had one particular brokerage in mind, followed by those who were trying to decide between two brokerages (32%) and three brokerages (18%) respectively.  Although some individuals were really undecided (between four and six choices) this group was relatively small.

Who’s on first

With so much data to explore, there were all kinds of interesting insights to be derived. One of those interesting points was that of the 14 Canadian discount brokerages respondents could have chosen from, there were 12 that were mentioned, albeit to varying degrees.

The two brokerages, interestingly, that were not mentioned as being on the minds of respondents while searching through the deals section were HSBC InvestDirect and Jitneytrade. While the latter may only appeal to specialized or professional traders, HSBC InvestDirect’s absence from the response set was curious since they are bank-owned, conduct some marketing and are currently running a promotion. Traffic data through SparxTrading.com also validates this observation that there is an absence of curiousity about HSBC InvestDirect or Jitneytrade to the same degree that exists with other online brokerages.

At the other end of the spectrum, TD Direct Investing appeared to be on the minds of many DIY investors. Whether it is a function of marketing their DIY investor offering more effectively, their size, pricing or total offering, TD’s self-direct investor services appeared to resonate with respondents of the survey. Ironically, those individuals in the deals and promotions section looking for an incentive from TD weren’t going to find anything beyond the standard transfer fee coverage. There are occasional whispers that in-person visits with an eager rep can land clients with a couple (10) of free trades however this incentive is not widely broadcasted.

Interestingly, of the firms that respondents indicated was their only choice while browsing for an online trading account (i.e. their top choice), TD Direct Investing, CIBC Investor’s Edge and Credential Direct do not have advertised offers that most investors would find appealing (e.g. cash back or commission-free trading).

Another interesting angle on the responses provided was in how respondents were shopping for online brokerages. In particular, how many alternatives (if any) are shoppers considering alongside any given online brokerage. Overall, it appears that on average shoppers are considering between one and two options when browsing through the deals section.

The heat map shown below shows the distribution of alternative choices being considered for each online brokerage.

While sample size suggests some caution with the data, there are nonetheless interesting findings where data appeared to cluster.

For example, shoppers considering Virtual Brokers appear to be consistently considering one other firm. That is to say that 83% of the those who indicated considering Virtual Brokers were doing so with only one other choice in mind.

Another interesting pattern was that Questrade appears to be a strong challenger to bank-owned brokerages. Based on correlation data, Questrade was considered alongside bank-owned brokerages moreso than Interactive Brokers, Qtrade Investor or Virtual Brokers. Another read on that data, however, could be that bank-owned brokerages have successfully managed to change the value perception and have now started to encroach on what has traditionally been the territory of ‘low cost’ brokerages such as Questrade.

Finally, while there are still lots of great data points to explore (let us know if you’re interested in learning more) one of the most interesting competitions appears to be between Scotia iTRADE, who at the time of the survey had several promotions running and TD Direct Investing who at the time of the survey only ran the transfer fee promotion.

Despite their differing profiles, it appears that deal hunters gave particular consideration to either TD Direct Investing or Scotia iTRADE. Curiously, the former does not run as many promotions as the latter while iTRADE has the highest standard commission fee. After Scotia iTRADE, both CIBC Investor’s Edge and, perhaps surprisingly, Desjardins Online Brokerage, also emerged as challengers to TD Direct Investing.

Key Takeaways

While it may not be surprising to hear that those in the market for an online trading account would likely have a favourite, the data from the survey suggests that certain brokerages are being considered more often than others.

The presence of a deal, in and of itself, doesn’t guarantee that DIY investors will pay attention. Conversely, it doesn’t always take a promotion to get the attention of investors online. That said, given the large portion of those in the market for online brokerage services who narrow down their options to about two providers, an onboarding bonus can certainly give a DIY investor a little more incentive and an online brokerage the edge it needs to win at the margins.

Discount Brokerage Tweets of the Week

Every so often a little blip on the radar pops up to signal something interesting.

This past week (and month), social media for BMO InvestorLine appears to have sprang to life with a small but growing reference to #BMOInvestorLine from a couple of BMO InvestorLine employees on social media. The move to take a more hands on approach to social media by employees is similar to what TD Direct Investing has done, although BMO InvestorLine has yet to start tweeting from a dedicated InvestorLine account.

Currently, it appears that the push on social media has to do with their “SmartFolio” robo-advisor service. With BMO InvestorLine now showing signs of life on social media, it’s likely going to touch off another race with other bank-owned brokerages (and the non-bank-owned brokerages not on social media) to get their social media strategies up to speed.

And, speaking of other Canadian discount brokerages mentioned on Twitter, it was a week filled with interesting questions, occasional gripes and the rare shout out for good service. Mentioned in this week’s tweets were BMO InvestorLine, CIBC Investor’s Edge, Questrade, RBC Direct Investing, Scotia iTRADE, TD Direct Investing and Virtual Brokers.

From the Forums

Sizzle or Fizzle

With any product or service hype or marketing comes along with the territory. For one DIY investor, however, this post from reddit’s Personal Finance Canada section shows how they’re trying to get a different side of the story for the BMO InvestorLine experience.

ET No Phone

Here’s a question for our time: what happens if you don’t have a phone number? Interestingly, one reddit user from the Personal Finance Canada section created this post since s/he didn’t have a phone number because there’s facebook and google voice apps now. Read on to see how signing up for a Questrade account was a challenge. Nice to see that Questrade also chimed in too!

Into the Close

That’s a wrap on yet another record breaking week in the markets and another head shaking week in politics. Fortunately, there are lots of deals to be found (which some could argue is a sport) as well as actual sports to be enjoyed. Whatever your competition this weekend, best of luck!

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Discount Brokerage Weekly Roundup – November 4, 2016

Patience is a virtue. Or for some, it’s a way of life. Cubs fans can finally celebrate winning the world series, somewhat ironically on a week when market bears were also cheering their recent victories.  For Canadian discount brokers, more than a handful have decided that they’re done playing the waiting game and are going to be chasing the prize of getting new clients as we head into the final stretch of 2016.

In this week’s roundup, we start with a look at what’s happening in the deals and promotions space as we head into a new month and whether Canadian discount brokerages are starting to pick up signals from what investors are asking for in the market. Next we take a look at a few brokerages that we spotted rolling out some upgrades and changes. From there, we’ll take a look at the latest feedback from investors on Twitter (hint: US presidential candidates aren’t the only ones catching heat). Finally we close out with a few choice threads from the Canadian investor forums.

Market Clearing Price

Now that a new month is here, it’s time for a deals & promotions refresh. Heading into November there wasn’t a lot of turnover forecasted to take place with only three promotions set to expire at the end of October.

A pair of promotions from BMO InvestorLine as well as an offer for commission-free ETF buying at Qtrade Investor were on the chopping block however two of the three offers, both from BMO InvestorLine actually managed to get extensions into 2017.

The commission-free ETF buying offer from Qtrade Investor did expire at the end of October however as the sun was setting on that offer, Qtrade Investor announced that they are adding 40 more ETFs to their commission-free list, bringing the total number of commission-free ETFs that can be bought and sold with them to 100.

On a month over month basis, then, the deals and promotions section shrank by one compared to October, bringing the total number of active advertised offers to respectable 23.

Transfer offers edged ahead of the cash back/free trade offers as the most popular category of deal offered, and, Scotia iTrade pulled ahead of competitor firms as the discount brokerage offering the highest number of deals getting ahead of Desjardins Online Brokerage and Questrade. Interactive Brokers is still not on the list of Canadian discount brokerages pushing a sign up promotion however their ongoing growth and success at client acquisition suggests they’re doing well in this department all things considered.

Even though the start of November has been quiet, there still might be a few interesting promotions launched before the month and year are out.

Several brokerages have expressed interest in launching something noteworthy to DIY investors in November, and data from our own internal sources show that bargain hunters were out in droves this past October signaling DIY investors are actively looking for incentives and providers.

Early data from the survey we ran last month also indicated that not only does having an offer make a huge difference to the overwhelming majority of DIY investors shopping for a discount brokerage but there is a significant mismatch between the brokerages offering deals and the brokerages DIY investors are seeking deals from.

For certain Canadian online brokerages, the data paints an interesting picture in that offers alone, while clearly important, aren’t enough to get on DIY investors’ radars. There also has to be a significant degree of marketing and awareness building that precedes the moment where a DIY investor decides to kick the tires.

On the flip side, for DIY investors, lesser known brokerages are going to have to be able to compete much more aggressively and creatively to get attention.

This has already started to take place with Desjardins Online Brokerages’ latest offer of a flat 1% of deposit size being put towards commission credits. This offer positions them as one of the most competitive offers out there for this kind of promotion within the last four years and has already moved the needle on who’s paying attention to them.

Looking ahead to the next several weeks, it will be interesting to see just how many brokerages sit up and start to pay attention to what the marketplace seems to be asking for and who will be content sitting on the sidelines.

Qtrade Banks on Change

As we had reported in a previous roundup, Qtrade Investor quietly rolled out their removal of the ECN fees for standard trading commissions. This past week, Qtrade also rolled out a few more enhancements to their offering, adding 40 commission-free ETFs to the existing list of 60 and bringing the total number of commission-free ETFs to 100. Along with Qtrade Investor, Questrade, Virtual Brokers, National Bank Direct Brokerage and Scotia iTRADE each offer some kind of commission-free element to buying (or buying and selling) ETFs.

In addition to improvements in the number of ETFs available for commission-free trading, Qtrade Investor also announced upgrades to their mobile offering by adding an Android app as well as telegraphing an upcoming improvement to their dashboard – presumably making it easier and more intuitive for investors to get important information and navigate the site.

Qtrade wasn’t alone this week with launching upgrades and enhancements – National Bank Direct Brokerage also fine-tuned its homepage layout and CIBC Investor’s Edge also upgraded their investor newsletter with a much more modern look and feel.

Changing layouts and online technologies is not without its inherent risks, however.

One very interesting case study happening in real time is the roll out of WebBroker “improvements” and generally mixed reactions it has received from DIY investors. Given the large number of users and the popularity of TD Direct Investing, there were more than a few investors who became entrenched in the “old” layout and interface who were less than pleased at having to change. Add to that stability issues with the platform and an already impatient and vocal DIY investor crowd has not taken kindly to this transition (a quick review of Twitter comments and forum chatter makes this clear).

Clearly the paradox with online brokerages is balancing what existing clients have come to learn about a platform and product with what new clients (especially younger clients) are looking for in terms of user experience and design features.

For Qtrade Investor, it will be interesting to monitor the reactions to their latest changes to see whether they were able to keep things similar enough to have users feel comfortable with the change but also to upgrade the user experience in a way that makes Qtrade look and feel modern and forward thinking.

Whatever the outcome for Qtrade Investor, the move to update their look and feel is a sign of the times.

In such a competitive space, it is evident that Canadian online brokerages who can get the balance between fresh and familiar right are going to get significantly more points with investors and therefore not end up being complained about online.

Discount Brokerage Tweets of the Week

While Twitter users are trying to sift through the many tweets from US presidential candidates, they still managed to find some time to pipe up about what’s happening with Canadian discount brokerages.

From the Forums

Investor’s Edge keeping current

In this post from the reddit Personal Finance Canada thread, one user shared the latest update to the service agreement for clients, specifically with regards to multiple currencies. It’s an interesting move that seems to be setting the stage for trading in foreign currencies.

Broker vs Broker

It’s been a while, but that favourite comparison between Virtual Brokers and Questrade is back – but with a twist. This post from reddit’s Personal Finance Canada reveals that the choice between the two is no longer really about just these two, a signal that big banks have gained significant ground on the “value” front.

Into the Close

With the finish line in the world’s sights, there has been all kinds of wackiness in the markets heading into this weekend and undoubtedly heading into next week. If you can find a way to avoid the election speak, either a walk in the crisp fall weather or a Netflix binge watch or all the sports action might be in order. For traders, however, this would be a great weekend to double check your trade setups heading into what is likely going to be a wild week ahead. Have a great weekend!