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Desjardins Bank

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Discount Brokerage Weekly Roundup – June 2, 2017

There seems to be no way around it, what happens on social media has now become ‘the news’ cycle the world over. Curiously, the news cycle this week focused on deciphering covfefe as well as the art of the deal – or rather the art of pulling out of the deal. For Canada’s discount brokerages, there may (or may not) be covfefe to worry about, but fortunately there are lots of deals, which is something all DIY investors can look forward to.

As an homage to keeping people guessing and to deals, this week’s roundup is full of teasers as well as great info on the latest deals and promotions to kick off the new month. Keep reading to find out about an exclusive preview of a soon-to-be released promotional offer, as well as additional features and an exclusive promotion that’s close to launch. Speaking of launch, after the deals roundup we rocket through some minor (but soon to be major) developments over the past week in the Canadian online brokerage space. As always, we’ll take a look at the latest DIY investor chatter on Twitter and on the forums.

Spotlight on Deals

Despite Wonder Women tearing up the box office, some of the biggest blockbusters of this summer are still to come and a few of them will actually be in the online brokerage space. Although there might not be any talking robots, there are, ironically, robots making an appearance in the deals section – roboadvisors to be exact. Here are some ‘teasers’ of deals and promotions coming down the wire this month.

Rise of the Machines

Of several big announcements for this month’s deals & promotions section is the news that SparxTrading.com will be starting to cover the deals being offered by roboadvisors. Specifically, Canadian discount brokerages who’ve also deployed (or are affiliated through a parent with) a roboadvisor or ‘digital advice’ investment service.

The list at the time of publication includes four known entities: BMO SmartFolio, National Bank Direct Brokerage’s Investcube, Questrade Portfolio IQ, and VirtualWealth from Qtrade. Not too far on the horizon, however, is also a robo-advisor from Credential Direct and rumour has it another Canadian online brokerage is on the cusp of rolling out its own robo-advisor product. Interestingly, HSBC announced this week it too would be launching a robo-advisor however there are no details on whether this will be coming to Canada any time soon – more on that below.

Crazy 88’s

The second big announcement is the launch of a SparxTrading.com exclusive commission-rebate offer with one of Canada’s online brokerages. Full details of this promotion (including which brokerage it will be with) will be made available shortly. In the meantime, stay tuned to the SparxTrading Twitter feed and the deals & promotions section to find out when it goes live.

The Legend of Zero

A third interesting sneak peek announcement comes in the form of a promotion from Virtual Brokers, who recently held a webinar jointly sponsored by the Independent Investor Institute.

As part of signing up for that seminar, registrants were offered access to 3 months of commission-free trading for either Canadian or US ETFs (to a maximum of 20 trades) . The last time we saw a promotional offer that featured free ETF trading was from National Bank Direct Brokerage who subsequently went on to offer commission-free trading on all Canadian ETFs.

screenshot from promotional offer sent to webinar attendees

While the Virtual Brokers’ latest offer is not yet being advertised to the general public, it may likely be something opened up to the public in the near future. Regardless of how many people take advantage of the offer or the timeline for its release, it raises the question, is Virtual Brokers testing the water on commission-free ETF trading and could this be the next shoe to drop in the online brokerage commission price battle?

Walking the InvestorLine

Finally, as we mentioned in the most recent deals & promotions post, there are several promotions that are scheduled to end in June. The earliest is from BMO InvestorLine, which will see their cash back and free trade promotion expire on June 5th. Fortunately, there is already another offer ready to go to replace this promotion as of June 6th.

SparxTrading.com has an exclusive first look at BMO InvestorLine’s newest promotion which offers up to $1200 cash back for a deposit of at least $200,000 in net new assets. In addition to the cash back component, qualified applicants get a 60-day trial of the BMO InvestorLine 5 Star Program and its active trading platform, BMO MarketPro as well as a transfer fee rebate of up to $200 to cover switching fees from another brokerage. To boot, savvy individuals can also take advantage of the Refer-a-Friend offer to get an extra $50 stacked on top of the $1200 cash back.

According to the offer’s terms & conditions, the accounts that are eligible to take advantage of this promotion are cash or margin accounts (individual or joint), corporate, sole proprietorship, RRSP and spousal RRSP accounts. Importantly, TFSA accounts and clients with PRO accounts are excluded. This summer promotional offer expires on August 7th.

At this point, BMO InvestorLine is the only Canadian online brokerage offering up a cash back promotion of this magnitude (>$1,000) for deposits of this size (>$200K) for an online trading account. The only alternative to receive a cash back (currently) is through one of the referral cash back offers, the highest being from Questrade ($250 for deposits of $100,00+).

With asset gathering clearly being a primary goal of all the players in the online brokerage space, having incentives in place to compensate investors makes sense.

For the moment BMO InvestorLine remains unchallenged among their bank-owned peers and, to a large degree, by most of Canada’s other online brokerages with an offer for the $200K+ deposit range. It will be interesting to see if other offers start to show up at this higher “mass affluent” deposit tier or if BMO InvestorLine will be able to put this offer on autopilot for the better portion of the summer.

Autumn in New York

This month’s deals and promotions saw a slight uptick courtesy of a contest sponsored by Desjardins Online Brokerage for a trip to New York City in the fall (autumn in New York anyone?). No purchase is required for entry to the contest. To enter, users have to register for Desjardins Online Brokerage’s newsletter (D Bulletin) and/or alerts for webinars/seminars. Prize value (including the spending money) for this contest is $3,000. More details are available in the deals & promotions section here.

Interestingly, Desjardins’ choice to run a contest may be a response to their close rival, National Bank Direct Brokerage, who is running a contest in conjunction with Horizon’s ETFs and which focuses on a fantasy ETF portfolio.

Sidebar: for individuals interested in participating in a fantasy stock challenge related to cannabis and medical marijuana companies, the Canadian Securities Exchange in conjunction with Stockpools and the Lift Cannabis Expo, are running a competition from July through September. There are weekly cash prizes as well as a grand prize trip to Las Vegas.

Bottom Line

The good news for DIY investors is that there are still lots (24) advertised offers to choose from in June and if May has been any indicator online brokerages are getting more creative with their offers/incentives. We’ve also caught wind of at least two other offers that have been targeted to launch in June from a Canadian online brokerage, signaling more fireworks to come well before Canada Day. Don’t let the warmer weather fool you, it seems like Canadian discount brokerages will be working just as hard, not only to roll out new promotions during the typically quieter summer months, but also in preparation for the busy fall season.

*Disclosure: SparxTrading.com may receive compensation for individuals signing up for an online brokerage account with BMO InvestorLine or from Questrade’s refer-a-friend program mentioned above.

Lightning Roundup

Here’s a quick recap on what else was taking place this week around Canada’s discount brokerages.

Mobile on a rollout

The rollout of Questrade’s mobile app was made official earlier in the week. In last week’s roundup, we reported the soft launch of the app and positive early reviews. Now with another week under its belt, the reviews for the Android (4/5) and iOS (3.5/5) appear to have remained relatively positive.

Recognia expands to China

As posted on their social media accounts, Trading Central, parent of the of the popular stock analysis tool company, Recognia, announced they’ve opened up an office in Shanghai, China (officially as of March 20, 2017). The launch party will be on June 22. Recognia, based out of Ottawa, was acquired by Trading Central in 2014.

Digital bench press

It looks like the trend towards ‘going digital’ continues across the Canadian online brokerage space. In the past two weeks we’ve spotted Canadian discount brokerages CIBC Investor’s Edge, Credential Direct, Qtrade Financial and Scotia iTRADE seeking to build their bench in the digital, social and content arenas. Of course, they’re not the only ones.

In a recent interview with Investment Executive, the vice president and head of retail banking and wealth management for HSBC Canada Larry Tomei stated that HSBC Canada has been spending “a significant amount of money” on digital initiatives, including revamping HSBC InvestDirect.

What this all points to is that Canadian online brokerages (as well as their parent financial brands) have to make the transition into being adept technology companies as well as publishing companies while retaining their financial services roots. This recent spike in staffing up the digital benches suggests that some very interesting features and upgrades are just around the corner.

Discount Brokerage Tweets of the Week

While the environment was on the minds of many, it also managed to spill over into the online trading world too. Mentioned this week were CIBC Investor’s Edge, Questrade, Scotia iTRADE, TD Direct Investing and Virtual Brokers.

From the Forums

Exit Strategy

Looking before you leap is a sound strategy. In one DIY investor’s case, they wanted to know what the leap from Scotia iTRADE to Questrade might be like in this thread from reddit’s Personal Finance Canada section.

Time to split

While there are always two sides to a story, for one DIY investor, it seemed their online brokerage was having difficulties dealing with a share split. When asking aloud if other DIY investors on reddit encountered any customer service issues in this post, it was interesting to see how other investors weighed in and what they had to say about this online brokerage.

Into the Close

That’s a wrap on the week. What better note to end on than record market levels in the US, national donut day, and a weekend full of playoff hockey and basketball. Of course, watching the French government troll DJT also makes for a pretty fun spectator sport as well. Whatever you happen to watch this weekend (even if it’s cryptocurrency prices) have fun!

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Discount Brokerage Deals & Promotions – June 1, 2017

Discount Brokerage Deals

  1. Cash Back/Free Trade/Product Offer Promotions
  2. Referral Promotions
  3. Transfer Fee Promotions
  4. Contests & Other Offers
  5. Digital Advice + Roboadvisor Promotions (new!)

*Update: June 27* Summer is the best time for blockbuster movie hits. And, just like these feature productions, this month’s deals & promos section will be filled with big announcements and teasers on offers coming soon from Canada’s online brokerages as well as from SparxTrading.com!

Before getting to the new features and deals, here’s a quick recap of the landscape heading into June.

Although there was lots going on in the background, May was relatively quiet on the deals front. Last month saw 23 promotional offers in play with Qtrade Investor opting to extend their transfer offer until the middle of this month.

Heading into the new month, it seems like June could have more deal turnover and volatility. For example, BMO InvestorLine has an offer set to expire on June 5th (more on that below) as well as another (refer-a-friend) at the end of the month; Qtrade Investor’s transfer fee offer expires June 14th and Desjardins Online Brokerage’s long-standing 1% commission credit promotion is scheduled to conclude at the end of June.

The good news, however, is that there are still many promotional offers for DIY investors (24 at the time of publication) in the market for an online trading account. Better still is the fact that the deals/incentives being put forward are getting more creative. For example, this month Desjardins Online Brokerage has launched their first (at least in recent memory) contest-based program (no purchase required either!) – perhaps in response to the contest by National Bank Direct Brokerage. Also, Virtual Brokers ran a limited promotion in conjunction with their investor education webinar (with the Independent Investor Institute) in which they were offering up 3 months of commission-free ETF trading (buying and selling) for new clients.

Also hinted at last month was the launch of a SparxTrading.com exclusive offer.  This month we’re happy to report the official launch of a commission-credit promotion with an online brokerage coming just around the corner. We’ll provide updates here in the deals section when the promo goes live as well as announce the launch of this new offer on the SparxTrading Twitter account.

Another exciting announcement is the addition of Canadian roboadvisor/digital advisor deals & promotions into our deals section.

The landscape for Canadian online brokerages has evolved and now the automated/digital/robo [product line] is quickly becoming integrated into the suite of services offered by online brokerages.

As such, this month we’re launching coverage of special offers for the digital/roboadvisor services linked to firms that also have a DIY/self-directed investor service. Thus far, this group includes BMO SmartFolio, Questrade Portfolio IQ, National Bank Direct Brokerage’s InvestCube, VirtualWealth (from Qtrade) and a soon to roll out robo-advisor from Credential (name tbd) powered by NestWealth Pro.

While we can’t confirm that more roboadvisor players will be on the way, the announcement today that HSBC is launching a roboadvisor (in the UK), National Bank’s recent investment into NestWealth and the whispers of another Canadian online brokerage on the cusp of a roboadvisor launch, suggests there is still plenty of action left in this space in the near future.

As always, if there are any Canadian discount brokerage deals or promotions that we’ve missed, let us know and we can add them to the list for all deal-hunting DIY investors to be aware of.

Expired Deals

*Update: June 24th – Qtrade Investor’s discounted transfer fee ($10,000 deposit to have transfer fee covered) offer officially closed on June 14th and was not extended. Their transfer fee minimum deposit moves back to $25,000.*

No deals expired heading into June.

Extended Deals

No deals expired heading into June.

New Deals

*Update: June 27th – There’s a new kid on the block for the deals & promotions section, and it likes to do the robot. We’re pleased to launch the new section covering roboadvisors that are linked to or run by Canadian discount brokerages. At the time of publication there are currently four online brokerages affiliated with a roboadvisor (or digital advice) platform. We’ve combined the various offer types, which include cash back promotions, discounted management fees and transfer fee coverage. Scroll down to scan the latest roboadvisor promotions currently available to investors.*

*Update: June 24th – Virtual Brokers made a splash at the outset of summer by launching two big commission-credit offers. The first offers up 20 commission-free ETF trades for new clients. Specifically, this promo offers 20 commission-free ETF trades for either Canadian or USD ETFs. The second promo is another commission-credit offer that rebates $50 for 20 commissionable trades made within a quarter, for up to four consecutive quarters. The deadline for signing up for this promotion is September 30th. See the table below for more details.*

*Update: June 7th – Exciting news! SparxTrading is pleased to announce the launch of our exclusive $88 commission-free trade offer with Questrade. Individuals signing up for a new qualifying online trading account with Questrade and depositing $1,000 or more in net new assets can receive up to $88 in commission credits which can be used towards equity, options and ETF (sells) trades. As far as we can tell, this is the best Questrade commission-credit offer currently available – and as an added bonus, individuals have 60 days to use the commission-free trades (as opposed to the standard 30-day window for current commission-credit offers). See table below for more info.*

*Update: June 5th – BMO InvestorLine has launched their latest promotion, a cash back offer for $1,200 for new or existing BMO InvestorLine clients depositing at least $200,000 in net new assets. In addition to the cash back offer, this promotion includes a 60-day access to their 5-Star program (including a trial of the MarketPro platform) and up to $200 in transfer fees covered from another brokerage. Finally, this offer is also eligible to be used with a refer-a-friend offer currently available to BMO InvestorLine clients meaning that referred individuals can get an extra $50 cash back added onto their bonus. See table below for offer links.*

Although technically not a new account opening offer, Desjardins Online Brokerage is sponsoring a draw for a trip to New York City (from Montreal), accommodation, a special tour of Wall St. and $500 CAD in spending money. Total value of the prize is $3,000 CAD and the contest is open until July 14, 2017. To enter, individuals have to register to receive at least one of several email communications from Desjardins Online Brokerage (notably their D-bulletin) as well as provide their email address, postal code and phone number. So, in terms of entry, it is very quick and straight forward. For full details, see terms and conditions here: https://www.disnat.com/en/wall-street-contest

Lots coming around the corner, check out the weekly roundup for advance notice on two special offers set to drop next week. One (very big offer) from BMO InvestorLine and the other being a SparxTrading.com exclusive promotion. Stay tuned!

Discount Brokerage Deals

  1. Cash Back/Free Trade/Product Offer Promotions
  2. Referral Promotions
  3. Transfer Fee Promotions
  4. Contests & Other Offers
  5. Digital Advice + Roboadvisor Promotions (new!)

Cash Back/Free Trade/Product Offer Promotions

Company Brief Description Minimum Deposit Amount Commission/Cash Offer/Promotion Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitneytrade and receive access to their preferred pricing package. n/a Discounted Commission Rates none For more details click here none
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive $88 in commission credits (up to 17 commission-free trades). Use promo code SPARX88 when signing up. Be sure to read terms and conditions carefully. $1,000 $88 commission credit 60 days Access this offer by clicking here: $88 commission-credit offer . For full terms and conditions, click here. none
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive 5 commission-free trades. Use promo code 5FREETRADES when signing up. Be sure to read terms and conditions carefully. $1,000 5 commission-free trades 60 days 5 commission-free trade offer December 31, 2017
Open and fund a new account at Virtual Brokers with at least $5,000 and you may be eligible to receive a $50 cash back rebate per quarter. To receive the cash back rebate, at least 20 commission generating trades must be made within a specified quarter. Use promo code: CSHBKQTR17 to access this offer. This offer is open to new clients only. Be sure to read terms and conditions for full details. $5,000 $50 commission rebate (cash back) per quarter (up to $200 cash back over the total period) To qualify 20 trades must be made within a quarter. $50 cash will be rebated in the following quarter. Eligibility period ends June 2018. For more information, click the terms and conditions here September 30, 2017
Open and fund a new account with Virtual Brokers with a deposit of at least $5,000 and receive cash back commission rebates on the first 20 Canadian or US ETF trades made by September 30, 2017. For commission-free Canadian ETFs use promo code: CADSETF2017 and for US ETFs use promo code: USSETF2017. This offer is open to new clients only. Be sure to read terms and conditions for full details. $5,000 $50 commission rebate (cash back) Trades must be completed by Sept. 30, 2017. Cash rebates will be deposited in Feb. 2018. For more information, click the terms and conditions here September 30, 2017
Disnat Desjardins Online Brokerage is offering new clients 1% of assets transferred into the new account in the form of commission credits (to a maximum value of $1,000). Minimum qualifying deposit is $10,000. To qualify, individuals will have to call 1-866-873-7103 and mention promo code DisnatFlex or email: [email protected]. See details link for more info. $10,000 1% of assets transferred in the form of commission-credits (max credits: $1,000) 6 months Disnat 1% Commission Credit Promo June 30, 2017
BMO InvestorLine Open a new qualifying account with BMO InvestorLine or fund a qualifying existing account, with at least $200,000+ in net new assets and you may be eligible to receive $1,200 cash back. In addition, eligible individuals can receive a 60-day trial of BMO MarketPro and have transfer fees covered up to $200. Use promo code SPARXCASH when signing up for cash back offer. Be sure to read the terms and conditions for more details on the offer. $200,000+ $1,200 Cash back Cash back will be deposited the week of March 12, 2018. Summer cash back offer August 7, 2017
Scotia iTrade Open and fund a new account with Scotia iTRADE with at least A) $25,000; B) $50,000; C) $100,000; D) $250,000; E) $500,000 or F) $1,000,000+ and you may be eligible to receive A) 5,000; B) 7,500; C) 20,000; D) 35,000; E) 50,000 or F) 100,000 scene points as well as 50 free trades. In addition, new clients will also be reimbursed up to $150 in transfer fees. Free trades will be valid for 90 days. Use promo code 17SC when signing up to be eligible. Be sure to read terms and conditions for full details. A) $25,000 – $49,999 B) $50,000 – $99,999 C) $100,000 – $249,999 D) $250,000 – $499,999 E) $500,000 – $999,999 F) 1,000,000+ SCENE Points A) 5,000 B) 7,500 C) 20,000 D) 35,000 E) 50,000 F) 100,000 + 50 Free Trades 90 days Free Movie & Free Trade Promotion July 31, 2017

Expired Offers
BMO InvestorLine Open a new qualifying account with BMO InvestorLine or fund a qualifying existing account, with at least A) $100,000 or B) $250,000+ in net new assets and you may be eligible to receive A) $200 cash back or 20 commission-free trades; B) $1,000 cash back or 100 commission-free trades. Use promo code SPARXCASH when signing up for cash back offer or SPARXTRADES to be eligible for commission-free equity trade offer. Be sure to read the terms and conditions for more details on the offer. A) $100,000 – $249,999 B) $249,999+ A) Cash back: $200 OR 20 commission-free trades B) Cash back: $1,000 OR 100 commission-free trades. Cash back will be deposited the week of January 8, 2018. Commission-free equity trades are eligible for use up to August 6, 2017. Cash back or Free trade offer June 5, 2017
Last Updated: June 24, 2017 12:50 PT

Referral Promotions

Company Brief Description Minimum Deposit Amount Incentive Structure Time Limit to Use Commission/Cash Offer Deposit Details Link Deadline
Refer a friend to Questrade and when they open an account you receive $25 cash back and they receive either A) $25; B) $50; C) $75; D) $100; or E) $250 depending on the amount deposited amount. Enter code: 476104302388759 during account sign up to qualify. Be sure to read the terms and conditions for eligibility and additional bonus payment structure and minimum balance requirements. A) $1,000 – $9,999 B) $10,000 – $24,999 C) $25,000 – $49,999 D) $50,000 -$99,999 E) $100,000+ $25 cash back (for referrer per referral; $50 bonus cash back for every 3rd referral) For referred individuals: A) $25 cash back B) $50 cash back C) $75 cash back D) $100 cash back E) $250 cash back Cash deposited into Questrade billing account within 7 days after funding period ends (90 days) Refer a friend terms and conditions Code Number: 476104302388759 none
Scotia iTrade If you refer a friend/family member who is not already a Scotia iTrade account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link. A) $10,000 B) $50,000+ A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50) 60 days Refer A Friend to Scotia iTrade tbd
BMO InvestorLine If you (an existing BMO InvestorLine client) refer a new client to BMO InvestorLine and they open an account with at least $50,000 the referrer and the referee may both be eligible to receive $50 cash. To qualify the referee must use the email of the referrer that is linked to their BMO InvestorLine account. See terms and conditions for full details. $50,000 You(referrer): $50; Your Friend(referee): $50 Payout occurs 45 days after minimum 90 day holding period(subject to conditions). BMO InvestorLine Refer-a-Friend June 30, 2017

Expired Offers
Open a new account (TFSA, Margin or RRSP) and receive $50 commission credit . Use promo code: kdkfnbbc $1,000 $50 commission credit 30 days none none
Last Updated: June 1, 2017 21:30 PT

Transfer Fee Promotions

Company Brief Description Maximum Transfer Fee Coverage Amount Minimum Deposit Amount for Transfer Fee Eligibility Details Link Deadline
Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees $135 $15,000 Transfer Fee Rebate Details none
Transfer $20,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees $135 $20,000 Transfer Fee Rebate none
Transfer $25,000 or more from another brokerage and Credential Direct will cover up to $150 in transfer fees. Use promo code SWITCHME when signing up to qualify for the transfer promotion. $150 $25,000 Credential Direct Transfer Fee Rebate none
Transfer $25,000 or more to Qtrade Investor from another brokerage and Qtrade Investor may cover up to $150 in transfer fees. See terms and conditions for more details. $150 $25,000 Transfer Fee Rebate none
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. $150 $25,000 Transfer Fee Promo none
Transfer at least $25,000 or more in new assets to TD Direct Investing when opening a new account and you may qualify to have transfer fees reimbursed up to $150. Be sure to contact TD Direct Investing for further details. $150 $25,000 Contact client service for more information (1-800-465-5463). none
Transfer $25,000 or more to Virtual Brokers and they may cover up to $150 in transfer fees. $150 $25,000 Transfer Fee promo tbd
Transfer $25,000 or more into a CIBC Investor’s Edge account and they will reimburse up to $135 in brokerage transfer fees. Clients must call customer service to request rebate after transfer made. $135 $25,000 Confirmed with reps. Contact client service for more information (1-800-567-3343). none
Disnat Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1-866-873-7103 and mention promo code DisnatFlex. See details link for more info. $150 $50,000 Disnat 1% Commission Credit Promo June 30, 2017

Expired Offers
Last Updated: June 24, 2017 12:30 PT

Other Promotions

Company Brief Description Minimum Deposit Amount Required Details Link Deadline
Credential Direct has partnered with Trend Micro to offer 50% off Trend Micro Titanium Internet Security. Use code “TrendCF” at checkout. n/a Trend Micro Special Offer Code none
Disnat Desjardins Online Brokerage, in conjunction with MoneyTalks, is offering 3 months of the “Inside Edge” investor information service to Desjardins Online Brokerage clients. Use promo code DESJ2016 during checkout to qualify. Be sure to read full terms and conditions for more information. n/a MoneyTalks Inside Edge Discount none
Disnat Desjardins Online Brokerage is offering $50 in commission credits for new Disnat Classic clients depositing at least $1,000. See terms and conditions for full details. $1,000 Broker@ge 18-30 Promotion none
Scotia iTrade Scotiabank StartRight customers can receive 10 commission-free trades when investing $1,000 or more in a new Scotia iTrade account. Trades are good for use for up to 1 year from the date the account is funded. Use promo code SRPE15 when applying (in English) or SRPF15 when applying in French. Be sure to read full terms and conditions for full details. $1,000 StartRight Free Trade offer none
Open a new account with Virtual Brokers with a deposit of at least $1,000 (for the Classic Commission Account) or $5,000 (for the Commission Free Trading Account) and you may be eligible to receive a one-year subscription to access 5i Research. Use promo code 5iVB2016 when signing up. Be sure to read terms and conditions for full details. $1,000 (Classic Commission Account); $5,000 (Commission Free Trading Account) 5i Research Offer March 31, 2017

Expired Offers
Last Updated: June 1, 2017 21:30 PT

Digital Advice + Roboadvisor Promotions

Robo-advisor / Digital advisor Offer Type Offer Description Min. Deposit Reward / Promotion Promo Code Expiry Date Link
Discounted Management Open and fund a new Questrade Portfolio IQ account with a deposit of at least $1,000 and the first month of management will be free. For more information on Portfolio IQ, click the product link. $1000 1st month no management fees KDKFNBBC None Questrade Portfolio IQ Promo Offer
Discounted Management Open a new account with BMO SmartFolio and receive one year of management of up to $15,000 free. See offer terms and conditions for more details. $5,000 1 year no management fees SPSF July 31, 2017 SmartFolio New Account Promotion
Cash Back Open and fund a new Investcube account with National Bank Direct Brokerage and deposit with at least A) $10,000; B) $50,000; C)$200,000; or D) $300,000+ and you may be eligible to receive a cash back deposit of either A) $50; B) $200; C) $400 or D) $600. See offer terms and conditions for full details. A) $10,000 B) $50,000 C) $200,000 D) $300,000+ A) $50 cash back B) $200 cash back C) $400 cash back D) $600 cash back CUBE2017 August 31, 2017 Investcube Cash Back Promotion
Transfer Fee Coverage Transfer at least $25,000 into Virtual Wealth when opening a new account and you may be eligible to have up to $150 in transfer fees covered by Virtual Wealth. $25,000 up to $150 in transfer fees covered None None Contact customer service directly for more information.
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Discount Brokerage Weekly Roundup – May 12, 2017

While savvy investors and traders enjoy the ‘boring’ trades, in these markets, the truth is that nothing is quite so boring. For now, stock markets are moving on earnings – which is a good sign – however there appears to be a little extra uncertainty thrown into the mix, which for better or worse, makes things exciting to have to trade around. For mainstream investors, it seems that rather than try to pick off individual success stories, another product, ETFs, are continuing to be the ‘boring’ trade with some exciting results for those who run them and the online brokerages that facilitate the trading of these.

In this week’s roundup, we take a look at some interesting and interrelated developments in the world of investor education and ETFs that could be an area where Canadian online brokerages look to battle it out next. From there, we profile what the hiring decision of one online brokerage might mean for the Canadian landscape, especially out west. As always, we’ll serve up the latest DIY investor tweets and a pair of interesting forum posts to see what Canadian investors are talking about.

When a webinar is more than a webinar

One of those bigger trends among the online brokerages is the shift to digital content, in particular, with investor education. While the shift from seminars to webinars is nothing new in this space, what is noteworthy is the uptick in investor education content that one bank-owned brokerage, CIBC Investor’s Edge, has been deploying via webinar.

In late March, there was a webinar by Jamie Golombek that discussed some of the implications of the latest Canadian Federal budget and this past week, we noted an announcement for a webinar on ETFs presented by David Barber or First Asset. While two points a trend does not make, it did signal that something is stirring at CIBC Investor’s Edge.

Source: Screenshot of CIBC Investor’s Edge Website

A handful of brokerages, notably Desjardins Online Brokerage, National Bank Direct Brokerage, TD Direct Investing and Scotia iTRADE, have structured, regular and ongoing investor education webinars and seminars. The recent uptick in CIBC Investor’s Edge’s webinar schedule may signal a more concerted effort to deliver DIY investor educational content or it may resemble the approach taken by brokerages such as Credential Direct or Virtual Brokers where webinars are held intermittently during the year. Either way, both the timing and the topic are an interesting choice given what other online brokerages are delivering in terms of ETF-related content.

In May, TD Direct Investing is planning a pair of webinars on ETFs and Desjardins Online Brokerage has introduced a webinar showcasing the latest Desjardins-branded ETFs.  By comparison, National Bank Direct Brokerage also includes a regular webinar on the basics of ETFs and are running their latest promotional sponsorship of the Horizon’s ETF ‘Biggest Winner’ competition with, you guessed it, ETFs at the core of the contest structure.

There’s very little doubt that ETFs have become very popular with investors – this past week for example, ETFGI, a research group that tracks the ETF ecosystem, reported that more than $4T USD (yes trillion) is invested in exchange traded funds/products globally. In Canada, figures from the latest CETFA report (data to April 30, 2017) show a total of $126.2B in assets under management across 22 ETF providers and 495 funds.

Source: Screenshot of CETFA report

One of the interesting observations of the Canadian data is the remarkable growth over the last year of assets at players both big and small. Some noteworthy names for the DIY investor space include BMO Asset Management (45.4% y/y), Questrade Wealth Management (+58.9% y/y), RBC Global Asset Management (65.1% y/y) and TD Asset Management (173.7% y/y).

What has not grown as quickly, however, has been the content from Canadian online brokerages for DIY investors on understanding and navigating the ever-expanding world of ETFs.  To be fair, the ETF providers themselves do provide quite a bit of educational content (usually about their specific types of funds) and often partner with online brokerages to deliver the content to the online brokerages’ clients. With 495 Canadian funds in play and well over 6,000 internationally, picking and choosing ETFs is starting to rival picking individual stocks in complexity and choice – especially for the DIY investor.

With a new webinar from CIBC Investor’s Edge on its way as well as webinars about ETFs from several online brokerages who are active with investor education, the race to provide quality investor-focused educational content on ETFs appears poised to heat up during the next few months. Already the commission-pricing for ETF trading/investing has become a focal point for DIY investors, so the combination of continued retail investor interest and increasing competition (both among ETF providers and online brokerages) could result in some very interesting maneuvers by Canadian discount brokerages and some very creative tools and services for DIY investors.

Deal  Extension

It’s always a good sign to see deals come to market and to have them extended. Qtrade Investor has extended their transfer fee promotion for about a month with the new deadline being June 12th. This offer lowers the minimum deposit amount to qualify for a transfer out fee coverage (typically $150) from $25,000 to $10,000. For more details on the latest deals/promotions from Canadian discount brokerages, check our current deals section here.

Interactive Brokers looking to Vancouver for Customer Service Centre

Even though the Canadian online brokerage space is a dynamic one – especially when it comes to staffing and turnover, there are the occasional developments that provide an interesting window into the inner workings of these largely private organizations.

One of the interesting pieces of information that recently crossed our radar was a post for a job opportunity from Interactive Brokers Canada. Specifically, the post was for a customer service representative for a brand-new office located in Vancouver, BC. The significance of this last sentence is threefold.

 

Source: Screenshot from Interactive Brokers’ website

 

First, it appears that Interactive Brokers Canada is expanding beyond its headquarters in downtown Montreal. While several brokerages have a footprint in BC, many do not, so for Interactive Brokers to open an office in Vancouver (even if it may be largely a call-center) is a signal that they’re pushing to serve Western Canada and potentially areas further afield.

The second interesting aspect of this position is the language requirement, specifically that applicants need to have fluency in Mandarin as well as English. This additional language requirement is in line with other reported news of Interactive Brokers growing its account base in Asian markets. Whether these reps would be servicing exclusively Canadian clients or international clients is unknown, however the region (i.e. along the Pacific) and skillset of these prospective employees suggests Interactive Brokers Canada may be building infrastructure for strategically important demographic of user and doing so at a fraction of the cost it would require for the same operation in the US (think currency advantage).

Finally, with the introduction of the TFSA and RSP accounts, Interactive Brokers has opened itself up to dealing with many more client service-related inquiries (in addition to the traditional trading account queries). Bolstering their client support infrastructure (especially their call centre) means that in addition to providing low commission pricing, Interactive Brokers is also paying attention to customer support.

Discount Brokerage Tweets of the Week

A relatively quiet week for most brokerages on Twitter, nonetheless there were more jeers than cheers. Mentioned this week were CIBC Investor’s Edge, Questrade, Scotia iTRADE and TD Direct Investing.

From the Forums

A propos

Sometimes the timing just works out. This post from the Personal Finance Canada thread on reddit is a great example of the kinds of scenarios that beginner DIY investors find themselves in when trying to navigate the world of ETFs & online brokerages for the first time.

Itch to Switch

One of the most consistent reasons DIY investors think of switching online brokerages is because of the fees they’re paying. In this post on reddit’s Personal Finance Canada subreddit, one user expresses their frustration at the fees paid by their spouse and is looking for a better deal.

Into the Close

That’s a wrap on another wild and crazy week. And, it seems fitting that this weekend should be a time to thank mom’s everywhere for putting up with us during our crazy toddler/teenage (and adult) years – so thanks mom for being awesome and to mom’s everywhere for all of the wonderful things you do!

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Discount Brokerage Weekly Roundup – May 5, 2017

Not sure if May got the memo, but it was April that was supposed to get the showers. For many traders, however, this is the month when many of them will be looking to exit the market according to the saying: ‘Sell in May and go away’. While things don’t always go to plan, Canada’s discount brokerages are hoping that nobody rains on their parade, especially with the launch of their summer campaigns on the horizon.

In this week’s roundup we review the latest discount brokerage deals & promotions, including where to find out about a special offer being launched by SparxTrading.com in the coming weeks. From there we look at the latest trading stats from one US online brokerage and how the no-commission trading pricing could reshape the way online brokers operate. Following that story is the profile of a Canadian independent discount brokerage who was recognized for keeping their people happy and motivated. As always, we’ll close out the roundup with a summary of DIY investor tweets as well as a selection of DIY investor forum posts.

Let’s May a Deal

Now that spring has sprung, the weather isn’t the only thing changing. With RRSP season and income tax season now officially over, interest in online brokerages will start to wane until the fall, so Canadian brokerages will start to have to get a little creative to get the attention of DIY investors over the next few months.

With so much happening in the news, it seems that this year investors who are in the markets will be keeping a closer eye on their portfolios in case, you know, nuclear war breaks out. Aside from that unpleasant reality, it appears that Canadian online brokerages are hoping that some creative promotional offers will be good enough to get the attention of the folks who are in the market for an online trading account.

At the start of this month, Scotia iTRADE and National Bank Direct Brokerage were the only two brokerages to advertise new offers for DIY investors. Desjardins Online Brokerage also made headlines in the deals section by extending their existing offer out through the end of June.

In the case of iTRADE, there’s a promotion linked to the SCENE points program where new account registrants to Scotia iTRADE can receive 25 commission free trades plus between either 5,000 and 100,000 SCENE points (depending on deposit levels). The SCENE points can then be redeemed either for free movies or with partner restaurants or retailers where SCENE points are accepted.

Whether the points offer moves the needle with DIY investors is debatable (i.e. are movies really that valuable?) however the fact that there is a promotion and that people might pay attention to the deal might make it worthwhile campaign.

Another offer in the Canadian discount brokerage space comes in the form of a fantasy stock (ETF) picking competition from National Bank Direct Brokerage and Horizons ETFs.

With NBDB being the only Canadian online brokerage to allow commission-free trading on Canadian ETF buys and sells, ETF investors and those who want to learn about investing using ETFs, would find the competition (and the possibility of winning up to $7,500 cash) appealing.

For DIY investors, it appears competition between discount brokerages is still healthy.

There are still at least 23 advertised offers, and based on a number of in-person conversations with Canadian online brokerages, there are several deals and offers in the pipeline – with some being planned for later in May.

Of course, we saved the best news for last. This month, SparxTrading.com will also be launching a special promotional offer for DIY investors that will be sure to get quite a bit of attention. Be sure to stay tuned as we’ll be dropping the news on our Twitter feed first.

Interactive Brokers in a Squeeze

With the rollover into a new month, Interactive Brokers has once again published their trading metrics and provided a unique window into the landscape of online trading.

As we had reported in a previous edition of the weekly roundup, there are some interesting storm clouds brewing in the online brokerage space in the US that make looking at these stats important – especially because they might offer some insights into what may happen in Canada.

To recap, there appears to be a price war in the US online brokerage market in which major players such as Schwab, TD Ameritrade and E*Trade Financial have all drastically cut commission prices. Interactive Brokers, by comparison, reported an average equity commission per trade of about $2.30 and thus has yet to follow suit with some of their competitors.

It is against that backdrop that there are several noteworthy observations about Interactive Brokers’ stats.

First, since Interactive Brokers releases their full set of trading metrics dating back to 2008, it is very interesting to note that they continue to grow their account base. From the start of reporting in January of 2008 to the most recent set of results, accounts at Interactive Brokers have climbed from 97.2 thousand to 410.8 thousand. For those keeping score at home, IB’s accounts have grown four-fold in about nine years. Curiously, however, the crucial metric for online brokerages – Daily Average Revenue Trades (DARTs) – has not grown at the same pace. In 2008, the cleared average DART per Account was  774; in 2017 the YTD average is 382, which is slightly less than half the average in 2008. Granted, 2008 and 2009 were crazy years for volatility and trading, however, it is a curious observation that despite the growth in accounts, trading has not followed suit.

Another interesting stat to compare this against comes from online brokerage Robinhood. Specifically, the growth chart recently reported on their blog which shows that they’ve grown from no accounts in 2015 to over 2 million in 2017 and are now valued at about $1.3B (USD).

Source: Robinhood.com blog screenshot

Robinhood has been increasing its feature set to cater to more active investors (including those that would use margin).

A third interesting development from the past week was the spike in E*Trade Financial’s share price on the whispers that there may be a buyer. Without speculating on who that might be, it is interesting because E*Trade is also caught between its identity as an online brokerage firm that caters well to active traders and one that can service the client base being sought after by TD Ameritrade, Schwab and even Robinhood.

What does this all mean?

What these data points suggest is that Interactive Brokers, which has typically been branded as the ‘active trader’ brokerage of choice, has either been bringing on clients who don’t trade as much as some of their earlier clients have, or if there are active traders in the mix, there hasn’t been the volatility around to get traders really excited. Likely it’s a mixture of both, especially since Interactive Brokers has made the decision to shutter its market making division because it’s been losing money.

Going after a less active trader, however, means competing with upstarts, like Robinhood, who’ve been crushing it from an account growth point of view, as well as going up against bigger players, some of whom are also prepared to go to zero commissions and would still be profitable.

At first blush, Interactive Brokers’ continued account growth, growth in assets and increasing margin balances are good signs. The fact that the active trading segment appears to be stalling, however, reinforces that active traders are hard to come by and are being sought by all sides. In trying to add accounts by bringing on less active traders, Interactive Brokers is moving into a very crowded space, so it will be interesting to see how their metrics, particularly the account growth, behaves with deeper value alternatives now becoming more prominent.

Questrade wins best managed company award

One of the interesting things about a recent visit to the Questrade offices in Toronto is not only the level of security in their offices, but also to see how much they’ve grown and continue to evolve.

Despite the addition of the size of their team, there is something different about Questrade than at the bank-owned brokerages, namely that at Questrade there are lots of ‘younger’ folks on staff.

While it may not seem consequential, it might help to explain how, unlike some of their peers, Questrade has a very pronounced presence on social media – especially on Twitter and in forums. To their credit, there’s a certain authenticity (aka street cred) to the culture of being able to connect with younger investors because so many of their own team would fit the mold of a typical client.

Recently Questrade received (yet again) an award for being a well-managed company. Part of the online brokerage (and financial services) experience entails knowing that who you’re dealing with is doing something right in the people department.

Here’s a video from the President & CEO of Questrade, Edward Kholodenko, which sheds some light on life at Questrade.

It was a rough week for a couple of online brokerages who caught more than a little flak for some technical outages. Of course there were plenty of customer service sirens going off all around. Mentioned this week were CIBC Investor’s Edge, Questrade, RBC Direct Investing, Scotia iTRADE, TD Direct Investing and Virtual Brokers.

 

From the Forums

Insight Scoop

With deals and promotions being a feature of this week’s roundup, we found this post from RedFlagDeals’ investing forum to be interesting. Specifically, it looks at one user’s experience in trying to see if the current BMO InvestorLine deal is a good fit.

Trading Places

There’s usually someone in the forums looking for a little help in understanding the transfer process from one brokerage to another. In this post from reddit’s Personal Finance Canada section, the original poster wanted to know about the process of moving into Questrade from Disnat. It’s an interesting story because 1) it’s not a move you hear about every day 2) it got a few very insightful reactions from some readers 3) it is another example of where Questrade and Qtrade get mistaken for the same brokerage and 4) Disnat’s parent – Desjardins Online Brokerage – purchased Qtrade Investor, so possibility that things could end up going full circle was mildly amusing (at least for the bystanders – and since it wasn’t to Qtrade but to Questrade not actually a case that the original poster would encounter, but someone actually might).

Into the Close

It’s Friday – otherwise known as the day of the week on which all of the crazy, potentially life changing news gets announced.  It’ll be a good weekend to stay indoors and enjoy thinking of being in a galaxy far, far away (where it doesn’t rain so much). Have a great weekend!

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Discount Brokerage Deals & Promotions – May 1, 2017

*Updated: May 19* Now that spring is in full swing, it looks like the deals and promotions section is getting a little spring cleaning of its own. Like the big puffy Canada Goose jackets, there are a number of deals that are getting shelved for the season (or perhaps for good), however there are some exciting new developments to share as well, so you’ll probably want to have a gander.

With the tail end of spring typically slowing down a notch, it appears that brokerages are getting a bit more creative with the offers in play. In addition to the standard cash-back or free trade promotions, there is also an ETF trading contest (with a real cash prize) from National Bank Direct Brokerage as well as a promotion from Scotia iTRADE linked to movie or dining out points. In addition, the offer from Desjardins Online Brokerage, which was scheduled to expire at the end of April, has been extended through to the end of June.

The good news for DIY investors looking for an online trading account is that there is still lots of selection.

The deals and promotions section currently has 23 advertised offers for DIY investors, and with activity already being telegraphed to start the month off, it’s a good sign that brokerages are still interested in competing for new business. A recent edition of the Weekly Roundup pointed out the competition for assets between US online brokerages is heating up, something that may shape how things play out here in Canada as both banks and brokerages will be racing to gather assets.

Also adding some intrigue into the deals and promotions space is the announcement by Desjardins to fully acquire Qtrade Investor, and what that might mean for the space as a whole.

Another new change readers will note is the appearance of Sparx-branded codes in the current BMO InvestorLine offer. Specifically, users can input the code SPARXCASH or SPARXTRADES when signing up for the current BMO InvestorLine promotion. For full transparency, SparxTrading.com will receive a referral payment from BMO for anyone using these codes to open an account.

We’ve also got another offer in the works so check back for updates to our selection of referral offers soon.

As always if there are any offers that we’ve missed and that would be valuable to share with our readers, please let us know in the comments below.

Expired deals

Virtual Brokers was the most active in terms of deal turnover heading into May. They saw three offers (RSP cash back bonus, 2 months free trading bonus, apple gift card draw) expire officially at the time of publication. While it’s no guarantee, recent history has shown Virtual Brokers to come back to the market with an offer a short time after the expiration of another, so stay tuned.

Extended Deals

*Update: May 19 – Qtrade Investor has extended their commission transfer offer to mid-June. See table below for more information.*

Desjardins Online Brokerage’s popular 1% commission rebate offer has been extended until the end of June. Previously scheduled to expire at the end of April, this offer provides up to $1150 in value back to clients (maximum commission credit based on amount transferred is $1000 plus $150 in transfer fees).

New Deals

Scotia iTRADE’s  latest offer was originally telegraphed in the most recent edition of the Weekly Roundup and features a combination of 50 commission free trades plus SCENE points which are good for use either at Cineplex theatres or with partner restaurants or retail outlets. The minimum deposit to qualify for this offer is $25,000 and the highest tier, $1M+ in deposits, lands the highest amount of SCENE points (100,000), which is good for the equivalent of 100 free movies. Commission-free trades are also good for up to 90 days. Read the table below for more information.

National Bank Direct Brokerage is sponsoring the Horizons ETF Biggest Winner contest. This contest enables participants to compete for cash prizes, which are awarded weekly and at the conclusion of the competition. Contestants trade Canadian ETFs to see who can achieve the best performance over the duration of the competition, which runs from May 8th through to June 16th 2017.

Discount Brokerage Deals

  1. Cash Back/Free Trade/Product Offer Promotions
  2. Referral Promotions
  3. Transfer Fee Promotions
  4. Contests & Other Offers

Cash Back/Free Trade/Product Offer Promotions

Company Brief Description Minimum Deposit Amount Commission/Cash Offer/Promotion Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitneytrade and receive access to their preferred pricing package. n/a Discounted Commission Rates none For more details click here none
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive 5 commission-free trades. Use promo code 5FREETRADES when signing up. Be sure to read terms and conditions carefully. $1,000 5 commission-free trades 60 days 5 commission-free trade offer December 31, 2017
Disnat Desjardins Online Brokerage is offering new clients 1% of assets transferred into the new account in the form of commission credits (to a maximum value of $1,000). Minimum qualifying deposit is $10,000. To qualify, individuals will have to call 1-866-873-7103 and mention promo code DisnatFlex or email: [email protected]. See details link for more info. $10,000 1% of assets transferred in the form of commission-credits (max credits: $1,000) 6 months Disnat 1% Commission Credit Promo June 30, 2017
BMO InvestorLine Open a new qualifying account with BMO InvestorLine or fund a qualifying existing account, with at least A) $100,000 or B) $250,000+ in net new assets and you may be eligible to receive A) $200 cash back or 20 commission-free trades; B) $1,000 cash back or 100 commission-free trades. Use promo code SPARXCASH when signing up for cash back offer or SPARXTRADES to be eligible for commission-free equity trade offer. Be sure to read the terms and conditions for more details on the offer. A) $100,000 – $249,999 B) $249,999+ A) Cash back: $200 OR 20 commission-free trades B) Cash back: $1,000 OR 100 commission-free trades. Cash back will be deposited the week of January 8, 2018. Commission-free equity trades are eligible for use up to August 6, 2017. Cash back or Free trade offer June 5, 2017
Scotia iTrade Open and fund a new account with Scotia iTRADE with at least A) $25,000; B) $50,000; C) $100,000; D) $250,000; E) $500,000 or F) $1,000,000+ and you may be eligible to receive A) 5,000; B) 7,500; C) 20,000; D) 35,000; E) 50,000 or F) 100,000 scene points as well as 50 free trades. In addition, new clients will also be reimbursed up to $150 in transfer fees. Free trades will be valid for 90 days. Use promo code 17SC when signing up to be eligible. Be sure to read terms and conditions for full details. A) $25,000 – $49,999 B) $50,000 – $99,999 C) $100,000 – $249,999 D) $250,000 – $499,999 E) $500,000 – $999,999 F) 1,000,000+ SCENE Points A) 5,000 B) 7,500 C) 20,000 D) 35,000 E) 50,000 F) 100,000 + 50 Free Trades 90 days Free Movie & Free Trade Promotion July 31, 2017

Expired Offers
Last Updated: May 1, 2017 13:00 PT

Referral Promotions

Company Brief Description Minimum Deposit Amount Incentive Structure Time Limit to Use Commission/Cash Offer Deposit Details Link Deadline
Refer a friend to Questrade and when they open an account you receive $25 cash back and they receive either A) $25; B) $50; C) $75; D) $100; or E) $250 depending on the amount deposited amount. Enter code: 476104302388759 during account sign up to qualify. Be sure to read the terms and conditions for eligibility and additional bonus payment structure and minimum balance requirements. A) $1,000 – $9,999 B) $10,000 – $24,999 C) $25,000 – $49,999 D) $50,000 -$99,999 E) $100,000+ $25 cash back (for referrer per referral; $50 bonus cash back for every 3rd referral) For referred individuals: A) $25 cash back B) $50 cash back C) $75 cash back D) $100 cash back E) $250 cash back Cash deposited into Questrade billing account within 7 days after funding period ends (90 days) Refer a friend terms and conditions Code Number: 476104302388759 none
Scotia iTrade If you refer a friend/family member who is not already a Scotia iTrade account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link. A) $10,000 B) $50,000+ A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50) 60 days Refer A Friend to Scotia iTrade tbd
BMO InvestorLine If you (an existing BMO InvestorLine client) refer a new client to BMO InvestorLine and they open an account with at least $50,000 the referrer and the referee may both be eligible to receive $50 cash. To qualify the referee must use the email of the referrer that is linked to their BMO InvestorLine account. See terms and conditions for full details. $50,000 You(referrer): $50; Your Friend(referee): $50 Payout occurs 45 days after minimum 90 day holding period(subject to conditions). BMO InvestorLine Refer-a-Friend June 30, 2017

Expired Offers
Open a new account (TFSA, Margin or RRSP) and receive $50 commission credit . Use promo code: kdkfnbbc $1,000 $50 commission credit 30 days none none
Last Updated: May 1, 2017 13:00 PT

Transfer Fee Promotions

Company Brief Description Maximum Transfer Fee Coverage Amount Minimum Deposit Amount for Transfer Fee Eligibility Details Link Deadline
Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees $135 $15,000 Transfer Fee Rebate Details none
Transfer $20,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees $135 $20,000 Transfer Fee Rebate none
Transfer $25,000 or more from another brokerage and Credential Direct will cover up to $150 in transfer fees. Use promo code SWITCHME when signing up to qualify for the transfer promotion. $150 $25,000 Credential Direct Transfer Fee Rebate none
Transfer $10,000 or more to Qtrade Investor from another brokerage and Qtrade Investor may cover up to $150 in transfer fees. See terms and conditions for more details. $150 $10,000 Transfer Fee Rebate June 14, 2017
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. $150 $25,000 Transfer Fee Promo none
Transfer at least $25,000 or more in new assets to TD Direct Investing when opening a new account and you may qualify to have transfer fees reimbursed up to $150. Be sure to contact TD Direct Investing for further details. $150 $25,000 Contact client service for more information (1-800-465-5463). none
Transfer $25,000 or more to Virtual Brokers and they may cover up to $150 in transfer fees. $150 $25,000 Transfer Fee promo tbd
Transfer $25,000 or more into a CIBC Investor’s Edge account and they will reimburse up to $135 in brokerage transfer fees. Clients must call customer service to request rebate after transfer made. $135 $25,000 Confirmed with reps. Contact client service for more information (1-800-567-3343). none
Disnat Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1-866-873-7103 and mention promo code DisnatFlex. See details link for more info. $150 $50,000 Disnat 1% Commission Credit Promo June 30, 2017

Expired Offers
Last Updated: May 19, 2017 14:00 PT

Other Promotions

Company Brief Description Minimum Deposit Amount Required Details Link Deadline
Credential Direct has partnered with Trend Micro to offer 50% off Trend Micro Titanium Internet Security. Use code “TrendCF” at checkout. n/a Trend Micro Special Offer Code none
Disnat Desjardins Online Brokerage, in conjunction with MoneyTalks, is offering 3 months of the “Inside Edge” investor information service to Desjardins Online Brokerage clients. Use promo code DESJ2016 during checkout to qualify. Be sure to read full terms and conditions for more information. n/a MoneyTalks Inside Edge Discount none
Disnat Desjardins Online Brokerage is offering $50 in commission credits for new Disnat Classic clients depositing at least $1,000. See terms and conditions for full details. $1,000 Broker@ge 18-30 Promotion none
Scotia iTrade Scotiabank StartRight customers can receive 10 commission-free trades when investing $1,000 or more in a new Scotia iTrade account. Trades are good for use for up to 1 year from the date the account is funded. Use promo code SRPE15 when applying (in English) or SRPF15 when applying in French. Be sure to read full terms and conditions for full details. $1,000 StartRight Free Trade offer none
Open a new account with Virtual Brokers with a deposit of at least $1,000 (for the Classic Commission Account) or $5,000 (for the Commission Free Trading Account) and you may be eligible to receive a one-year subscription to access 5i Research. Use promo code 5iVB2016 when signing up. Be sure to read terms and conditions for full details. $1,000 (Classic Commission Account); $5,000 (Commission Free Trading Account) 5i Research Offer March 31, 2017

Expired Offers
Last Updated: May 1, 2017 13:00 PT

 

 

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Discount Brokerage Weekly Roundup – April 28, 2017

This week, NAFTA was causing all kinds of nausea for media, government and economists who were trying to figure out exactly what was happening with this long standing free-trade deal. While not a multinational economic agreement, Canadian discount brokerages are looking to their own free-trade deals as a way to generate interest and enthusiasm across the nation of DIY investors.

In this week’s roundup, we look at the latest promotions to hit our radar, both of which are from bank-owned online brokerages. From there, we take a look at the parent company of one brokerage that may be looking to go on a bit of a buying spree and potentially change the Canadian discount brokerage landscape in the near future. Of course, what would a roundup be without the tweets of the week? We’ll serve those up alongside the investor chatter on the forums.

Play Date

The 7th edition of the Horizon’s ETF ‘Biggest Winner’ competition is back and, once again, is being sponsored by National Bank Direct Brokerage.

This popular annual competition, which kicks off on May 8th,  comes at a time in the financial markets where activity and uncertainty have picked up. For contestants, this means that there are bound to be a handful of exciting trading days – especially if it’s fantasy money on the line.

The prizes for this contest, however, are not make believe and include:

  • $7500 cash for the grand prize
  • $2500 for the runner up
  • 6 weekly prizes of $500

As this competition is restricted to only Canadian ETFs, the ultra ultra leveraged ETFs in the US will not be available to trade here. That said, one of the more interesting names in the game is likely to be the recently launched HMMJ, a long-awaited ETF that includes companies in the marijuana space.

Fantasy stock market games, such as this one, are fun ways to follow and learn about markets. In this case, the name of the game is to get the best performance using only Canadian ETFs.

For contest sponsor National Bank Direct Brokerage, the branding win is clear. They are the only Canadian discount brokerage to offer fully commission-free buying and selling of all Canadian ETFs (not just the Horizons family of funds).

As and when this competition goes live, there’s likely to be more attention directed to the National Bank Direct Brokerage brand and their commission-free ETF offer. Although the summer months are typically quieter than the rest of the year, if there’s one thing that’ll get the attention of investors and traders everywhere, it’s a cash prize. For more information on the contest, click here.

Free Trades & a Show?

Another creative offer for DIY investors also just crossed our radar this week, this time from Scotia iTRADE.

Their latest promo is a combination of free trades and, for the cinephiles, free movies. The headline offer (which is typically available to the highest deposit tier in the offer) is 100 free movie admissions.

The catch? It’s not available until May 1st 2017.

Drilling down into the promotion, there are 6 tiers of deposit which range from a minimum of $25,000 all the way to $1,000,000+. For each of those tiers, eligible new clients will receive 50 trades plus the associated number of scene points. At the minimum deposit tier, in addition to free trades, there are 5,000 scene points up for grabs, which translates into either 5 movies or a $50 credit at dining or sporting wear retailers (in case being inside during the summer is not your thing).

Two things stand out as interesting about this promotion. First, Scotia iTRADE is once again reaching into its toolbox to leverage scene points / free movies incentives. There have been a handful of times when Scotia iTRADE has run a cross promotion with the free movie incentive (including one of the more memorable ones where visitors to the Toronto iTRADE had to take selfies) but the fact that they can do that gives them a unique promotional edge.

Screenshot of Scotia iTRADE’s latest promo offer (source: Scotia iTRADE website)

The Scotiabank tie-in with the Cineplex Scene points program means that Scotia iTRADE can offer something that other Canadian brokerages don’t.

A second interesting aspect of this promotion is that it is being telegraphed publicly before the deal actually goes live. This is an unusual step, something typically seen in contests not free trade offers.

As we head into the summer blockbuster season, a world awash in Netflix content (oh and don’t forget Game of Thrones) and good weather generally, it will be interesting to track if DIY investors prefer the indoor scene or the outdoor scenery.

Desjardins Getting Ready to go Shopping

Some people love the thrill of shopping, some people loathe it. Desjardins Online Brokerage’s parent Desjardins Financial, however, appears to be in a spending mood.

This week, the CEO of Desjardins Group (Guy Cormier) mentioned in an interview on Bloomberg Canada that Desjardins is looking to expand its reach outside of Quebec, stating that “Desjardins is open for business.”

Aside from the very encouraging sound bite, the article went on to specify that Desjardins would be particularly interested in insurance providers, as well as looking to take on full ownership of Qtrade Investor, the Vancouver-based brokerage that they bought a 40% stake in in 2013. Desjardins’s desire to be “more aggressive and have a stronger presence outside Quebec on wealth management” means that after firming up full ownership, there will likely be a very interesting transition in the Canadian online brokerage landscape.

Whether Qtrade Investor remains an independent brand or gets merged into either the long-standing DISNAT or more recent Desjardins Online Brokerage is an open question – one that will need to weigh the many years of Globe and Mail online brokerage ranking wins and other achievements against the desire to work under a united banner. From a look and feel perspective, there are some similarities, but there are some very clear design and branding differences.

How this all unfolds is going to be interesting to say the least. With other independent brokerages, or bank-owned brokerages that don’t necessarily want to continue an increasingly costly business unit, the time might be ripe for some consolidation or M&A activity of some of the players on the field.

Discount Brokerage Tweets of the Week

Spring may have sprung, but there are plenty of storms that blew through social media this week. Mentioned are BMO InvestorLine, Questrade, Scotia iTRADE, TD Direct Investing, and Virtual Brokers.

From the Forums

Pool Sharks

The mechanics of trade execution are details that only very few individuals can truly claim to understand. Even after a reading of Flash Boys, the intricacy and complexity of the transaction system is mind boggling. So, where exactly does an order go and are investors getting the ‘best’ price available? It was this set of questions from one investor that had sparked a conversation in this post on the Canadian Money Forum – definitely worth a read.

Tuning In

Something, or rather someone, very interesting was spotted in the DIY investor forums this week – BMO InvestorLine. In this post on RedFlagDeals.com’s investing forum, one unhappy user asked the community of readers for a suggestion for an online brokerage. The answers themselves were all quite interesting however seeing that a ‘verified’ BMO InvestorLine responded. This appears not to be a one off as there’ve been at least three other posts to date.

Into the Close

Some folks look at the weekend as a time to relax while the current leaders of two nuclear armed countries appear to relish Friday’s for some old-fashioned high stakes shouting. While that’s kind of an odd note to sound off on, perhaps the video below offers some hope that people can resolve their differences amicably and that beer commercials may be able to save the world. Enjoy the weekend!

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Discount Brokerage Weekly Roundup – April 21, 2017

There’s been lots of sabre rattling in the news recently. While the world is facing specter of war, online brokerages in the US are already in the throes of their own price war. For Canada’s discount brokerages, the storm clouds are still off in the distance but as their counterparts in the US have shown, that could change quite quickly. Of course, it’s not all doom and gloom, and sometimes competition can make winners of us all.

This week’s roundup is the tale of two stories. The first is an epic battle shaping up in the US online brokerage space that highlights just how big the stakes are for winning the war for DIY investing and how that could easily spill over to Canada. The second is the latest chapter in the story of sustainable investing and how one Canadian brokerage’s efforts to bring this to DIY investors might be a catalyst for other brokerages to follow suit. Of course, we have the usual feature of DIY investor chatter on Twitter and from the investing forums.

The Price is Right

With Q1 of 2017 now officially in the books, the details of a sudden commission price drop and the scramble that brokerages had to undertake to meet this new pricing reality have emerged. Specifically, the earnings conference calls from E*Trade Financial, TD Ameritrade and Interactive Brokers from this past week provide a fascinating look at the aftermath of the pricing cuts announced in February and March and how executives at online brokerages are bracing themselves for a potentially massive price war.

Now, there are lots of intriguing details in this most recent set of earnings conference calls, more than we can cover off in a single roundup, however what might be instructive to Canadian DIY investors and Canadian discount brokerages is the fact that prices definitely have room to fall and brokerages should probably prepare for that.

One of the most fascinating scenarios acknowledged by both TD Ameritrade’s CEO Tim Hockey and Interactive Brokers’ founder and CEO, Thomas Peterffy, is that it is possible for major US online brokerages today to be charging nothing on commissions and still be profitable.

While upstart online brokerage Robinhood has shown that it doesn’t take charging commissions for trades to be a success, it is an entirely different matter when the largest online brokerages in the US are contemplating the “nuclear option” for commission pricing.

In the case of TD Ameritrade, Tim Hockey stated the following:

“First of all, the good news is that even if commission rates went to zero tomorrow, we’d still be profitable….So, we reached that critical mass size where we’re fully able to work with the competition in terms of the price structure that seems to make sense.”

Loosely translated, this is a clear signal that TD Ameritrade wouldn’t be afraid to throw the first punch or throw down entirely with other online brokerages, big or small, that would like to lower trading commission pricing.

Interestingly, CEO of Interactive Brokers, Thomas Peterffy, also weighed in on the commission price drops with guarded optimism.

Commission pricing for Interactive Brokers is far below that of its US online brokerage competitors and the latest earnings results show that Interactive Brokers is crushing it when it comes to operating margins, earnings and other metrics. In short, there’s a long way that commission prices at the major US online brokerages would have to fall before Interactive Brokers would feel ‘threatened’ and be forced to react with a pricing change.

With that in mind, what Peterffy said that was so striking was:

“if they really were to cut the commissions to 0 as Schwab, for example, could easily do, I think we would have to go out and explain in advertisements more thoroughly as to what is going on here behind the scenes. Because interestingly enough, they advertise that their commissions now are $4.65 a trade, but you see that their commissions are more like $8 or $9 a trade. So it’s hard to figure what’s happening.”

In effect, Peterffy and Hockey are signaling that the largest players in the US online brokerage industry could take commission pricing to zero even today and still emerge standing. Of course, another interesting thing Peterffy disclosed in his statement is that Interactive Brokers would not take such price drops lying down. In fact, throughout the conference call transcripts as well as in recent investor calls, it is clear that Interactive Brokers is not a brokerage that moves slowly or without purpose.

Interactive Brokers and TD Ameritrade aren’t alone in their call to arms. Of the three brokerages’ conference calls that recently took place, E*Trade Financial’s stood out as having the most pointed ‘fighting words’ and with good reason. According to CEO Karl Roessner, “there is a lot of competition out in the marketplace and a lot of offers, unlike things that we’ve seen in the past, we continue to do what we’re doing to make sure we keep our customers and defend the book.”

In fact, it appears that E*Trade is in full ‘transformation’ mode, mobilizing across a number of different facets of their business to compete even more aggressively in the US online brokerage space. Lacking the scale of either Schwab or Ameritrade, E*Trade is shifting the tone of their brand identity by going ‘back to their roots’. They’ve put a target on the active trader segment and appear to be ready to fight tooth and nail to protect their clients from leaving and win over this highly prized segment from the other brokerages.

While there are no publicly traded online brokerages in Canada that would disclose the level of information that these US brokerage CEO’s have shared, the example of what is happening could be highly instructive for Canadian online brokerages.

Yes, the Canadian market is smaller, moves more slowly than the US and just doesn’t have the same kind of marketing firepower at its disposal that the US online brokerages mentioned above do (TD Ameritrade’s annual marketing budget is $250M US, likely a multiple higher than all the marketing budgets of Canadian discount brokerages combined), but the message is clear: in order to win, you have to grow assets.

All of the US online brokerages are confronting the very real scenario of zero commission trading. For Canadian brokerages, however, the storm clouds are on the horizon. The question on this side of the border now becomes: which of Canada’s brokerages will marshal the resources and marketing efforts required to start gathering assets soon enough?

Environmental Scan

With Earth Day just around the corner, the folks at Scotia iTRADE continued their online push of sustainable investing with a Twitter chat, hosted by Canadian personal finance blogger Tom Drake and featuring a number of other online personal finance and sustainable investing voices.

Lasting just about an hour, the Friday afternoon chat was part marketing, part awareness building of sustainable investing. Naturally, Scotia iTRADE being the organizer of the chat had the messaging and branding locked down and put together a very polished campaign to generate interest and engagement in their latest new product offering.

What was particularly interesting, however, is the number of personal finance/independent investing voices that were also involved as well as the amount of social media (specifically Twitter) coverage that the iTRADE ESG (standing for Environmental, Sustainability and Governance) tool received. Since we first reported the launch of this new feature several weeks ago, we’ve seen steady coverage online of this new investing tool.

Clearly, there’s a well-coordinated effort at work to ensure that people are finding out about this new tool and kudos to the Scotia iTRADE team for bringing the tool to investors and to iTRADE’s marketing efforts to have the communications tools (videos) and content to support explaining what it is and why investors should pay attention.

While it is hard to separate the ‘marketing’ from the content of the Twitter chat, there were 6 questions that host Tom Drake pitched to followers of the hashtag #FairTrader. In case you missed it, we’ve provided the tweets from the session below.

Here are the list of questions tackled during today’s Twitter chat on sustainable investing:

  1. What is sustainable investing?
  2. What is ESG and why does it matter?
  3. Sustainalytics, tell us more about the research behind Scotia iTRADE’s Sustainable Investing tools.
  4. Where can you find more information about Sustainable Investing & ESG?
  5. Can you tell us how Scotia iTRADE’s Sustainable Investing & ESG tools work?
  6. Why may Sustainable Investing or ESG be important to direct investors?

Of the answers provided to this series of questions, perhaps the most succinct was from @BoomerandEcho who stated “Profit doesn’t have to be a dirty word – it’s okay to make money as long as it’s not at the expense of people and planet #FairTrader”

Scotia iTRADE was not the only Canadian discount brokerage to put the spotlight on sustainable investing this month. Earlier in April, Desjardins Online Brokerage published a short article highlighting the exceptional growth in interest in ESG concerns among managed assets and had scheduled (but later canceled) a webinar on ‘investing and the environment’ for April 20th.

Suffice to say, with the visible success and early traction of the ESG tool and sustainable investing buzz on social media, other Canadian discount brokerages will likely (if they haven’t already) take note. Given the competitive nature of the industry, ideas that resonate with investors tend to get replicated at multiple brokerages (e.g. commission-free ETFs).

The irony and good news heading into Earth Day is, that the competition for profits amongst the brokerages will help bring the ESG and responsible investing tools to investors, which will in turn drive a more socially conscious flow of capital.

Discount Brokerage Tweets of the Week

Lots of interesting chatter this week to keep brokerages on their toes. Mentioned this week were CIBC Investor’s Edge, Questrade, RBC Direct Investing, Scotia iTRADE and TD Direct Investing.

From the Forums

Can’t Fight the Fee-ling

For better or worse, there are those that enter into the world of DIY investing not fully appreciating that it really is about doing it yourself. In this post, from reddit’s personal finance Canada section, one DIY investor learned the hard way that agreements can be changed and that signing on to be a DIY investor means keeping close watch on what’s happening in their accounts.

That Settles It

Although computers and online trading seem to make things work instantly, the reality of stock trading is that there still has to be a transfer of shares from a seller to a buyer and funds from a buyer to seller. As one investor in this post on reddit found out, when you want to tap into your TFSA by selling some stocks, be sure to budget a few days to let the dust and the trade settle.

Into the Close

That does it for another week. As we hurtle towards May, market technicians are watching for sell signals and will no doubt be pouring over charts this weekend to stake their exits. And speaking of exits, Earth Day is a great reason to exit a building and enjoy the great outdoors (so long as the great outdoors is enjoyable) by cheering for a cause (hockey, basketball, Earth, science, or whatever). Have a great weekend!

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Discount Brokerage Deals & Promotions – April 2017

*Updated April 14* Even though this is technically April Fool’s Day, the pullback in deals is no laughing matter. After a very busy March in which there were as many as 35 deals in play, April kicks off with a more modest 24 live deals. The bigger story, however, is recognizing that now might not be the best timing for brokerages to be on the sidelines.

Having compared online brokerage deals & promotions for several years now, there is clearly some seasonality at play. Last year, for example, the transition from March to April saw the deal count drop from 33 to 19.

Discount brokerage deals and promotions typically ramp up at the beginning of a new year and crest heading into the RRSP contribution deadline at the beginning of March, after which things slowly subside.

Coming into 2017, however, it was noteworthy that several online brokerages had launched their major promotional pushes just before the end of 2016, signaling a much fiercer competitive environment for attracting new clientele.

And, although the start of April begins with a major contraction in offers, it is also interesting to see that competitive forces are still at play in the early part of 2017.

While we can’t be certain of the timing of this change, National Bank Direct Brokerage quietly lowered their minimum transfer deposit requirement from $25,000 to $20,000 for individuals to receive a transfer fee credit. The majority of Canadian online brokerages have set the bar at $25,000 to qualify for the transfer fee credit to apply so this move from NBDB might be enough to tip a few competitors to do the same.

Another interesting development at the outset of a new month is absence of special offers listed on the Scotia iTRADE ‘special offers’ page.

Along with BMO InvestorLine, Scotia iTRADE has been a stalwart of the deals race, typically running promotions to attract new clients. Interestingly, the ‘refer-a-friend’ and the ‘Start Right’ offers appear to have been labeled as “programs” (in the Fees section) rather than being listed under the special offers section.  The same is true for their ‘buck-a-bond’ offer, which has been a fixture of previous special offer sections.

The restructuring of Scotia iTRADE’s deals could be a consequence of the new website organization but for DIY investors looking for an incentive, this change has made it less clear that there are offers available.

On the surface, it seems that running offers/promotions when DIY investors are in the market for opening an account makes sense. It’s why retailers concentrate their efforts around big shopping dates in the calendar year. Unlike retail, however, the reality is that DIY investors, especially those on the margins, might be driven more by the investment climate than by seasonal deadlines.

With our own internal data showing steady DIY investor interest, markets trading at all-time highs and economic forecasts flashing green, there’s a case to be made that there’s no better time for brokerages to be offering up more promotions rather than less. If investors are coming back to the markets, it will be interesting to see just how long brokerages are going to sit this opportunity out. Stay tuned.

Expired Deals

*Update: April 3 – BMO InvestorLine has retired their winter promotion and replaced it with a new offer (see below).*

There were 12 deals that expired at one point or another during March. Here’s a list of the deals that didn’t make it into April (as of April 1st):

  • CIBC Investor’s Edge – Cash back promotion
  • Credential Direct – Cash back promotion
  • HSBC InvestDirect – 50 commission-free equity trades
  • National Bank Direct Brokerage – Cash back promotion
  • Qtrade Investor – Cash back promotion
  • RBC Direct Investing – Pay with points promotion
  • Scotia iTRADE – Travel points promotion
  • Scotia iTRADE – Transfer fee promotion
  • Scotia iTRADE – Visa Gift Card promotion
  • TD Direct Investing – 200 commission-free trade promotion
  • Virtual Brokers – $10,000 commission rebate offer
  • Virtual Brokers – 5i Research Subscription Offer

Extended Deals

No deals that were set to expire at the end of March have been extended (as of time of publication).

New Deals

*Update: April 14 – Qtrade Investor is once again offering their transfer promotion which lowers the minimum deposit amount required to qualify for covering transfer fees from $25,000 to $10,000. This is the most competitive transfer fee offer currently available from a Canadian online brokerage. See table below for more details.*

*Update: April 3 – BMO InvestorLine has introduced a very competitive cash back or commission-free trade deal for DIY investors. For deposits of at least $100,000, eligible individuals can receive either $200 cash back or 20 commission-free trades; for deposits of at least $250,000, eligible individuals can receive either $1,000 cash back or 100 commission free trades. According to the terms and conditions for this deal, the eligible account types are cash or margin (individual or joint) accounts, corporate accounts, sole proprietorship accounts, RRSP and spousal RRSP accounts.*

No new deals or promotions to report (as of time of publication).

Discount Brokerage Deals

  1. Cash Back/Free Trade/Product Offer Promotions
  2. Referral Promotions
  3. Transfer Fee Promotions
  4. Contests & Other Offers

Cash Back/Free Trade/Product Offer Promotions

Company Brief Description Minimum Deposit Amount Commission/Cash Offer/Promotion Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitneytrade and receive access to their preferred pricing package. n/a Discounted Commission Rates none For more details click here none
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive 5 commission-free trades. Use promo code 5FREETRADES when signing up. Be sure to read terms and conditions carefully. $1,000 5 commission-free trades 60 days 5 commission-free trade offer December 31, 2017
Open and fund a new registered account at Virtual Brokers with at least A) $5,000; B) $25,000; or C) $50,000+ in new assets and you may be eligible to receive A) $30; B) $50; C) $100 cash back. Use promo code RRSPCB2017 when signing up. Be sure to read terms and conditions for full details. A) $5,000 – $24,999 B) $25,000 – $49,999 C) $50,000+ A) $30 B) $50 C) $100 Cash back will be deposited just after October 31, 2017 RSP cash back bonus April 30, 2017
Open and fund a new account at Virtual Brokers with at least $5,000 and you may be eligible to receive 2 months of commission-free equity trading and a $250 USD/mo credit towards Edge Trader Pro for 2 months. Use promo code 2MFREE2017 at sign up to qualify. Be sure to read full terms and conditions for details. $5,000 2 months commission-free equity trading + $250 USD/mo platform fee rebate. 2 months 2 months free trading April 30, 2017
Disnat Desjardins Online Brokerage is offering new clients 1% of assets transferred into the new account in the form of commission credits (to a maximum value of $1,000). Minimum qualifying deposit is $10,000. To qualify, individuals will have to call 1-866-873-7103 and mention promo code DisnatFlex or email: [email protected]. See details link for more info. $10,000 1% of assets transferred in the form of commission-credits (max credits: $1,000) 6 months Disnat 1% Commission Credit Promo April 28, 2017
BMO InvestorLine Open a new qualifying account with BMO InvestorLine or fund a qualifying existing account, with at least A) $100,000 or B) $250,000+ in net new assets and you may be eligible to receive A) $200 cash back or 20 commission-free trades; B) $1,000 cash back or 100 commission-free trades. Use promo code CASH when signing up for cash back offer or TRADES to be eligible for commission-free equity trade offer. Be sure to read the terms and conditions for more details on the offer. A) $100,000 – $249,999 B) $249,999+ A) Cash back: $200 OR 20 commission-free trades B) Cash back: $1,000 OR 100 commission-free trades. Cash back will be deposited the week of January 8, 2018. Commission-free equity trades are eligible for use up to August 6, 2017. Cash back or Free trade offer June 5, 2017

Expired Offers
BMO InvestorLine Open a new qualifying account with BMO InvestorLine, and fund it with at least A) $100,000; B) $200,000 or C) $300,000+ in net new assets and you may be eligible to receive A) $200; B) $400 or C) $750 cash back. Use promo code PROMO750 when signing up to be eligible. Be sure to read the terms and conditions for more details on the offer. A) $100,000 – $199,999 B) $200,000 – $299,999 C) $300,000+ Cash back bonus A) $200 B) $400 C) $750 Cash back will be deposited the week of November 6, 2017. 2017 Winter Campaign *Expired* April 2, 2017 *Expired*
Last Updated: April 22, 2017 01:00 PT

Referral Promotions

Company Brief Description Minimum Deposit Amount Incentive Structure Time Limit to Use Commission/Cash Offer Deposit Details Link Deadline
Refer a friend to Questrade and when they open an account you receive $25 cash back and they receive either A) $25; B) $50; C) $75; D) $100; or E) $250 depending on the amount deposited amount. Enter code: 476104302388759 during account sign up to qualify. Be sure to read the terms and conditions for eligibility and additional bonus payment structure and minimum balance requirements. A) $1,000 – $9,999 B) $10,000 – $24,999 C) $25,000 – $49,999 D) $50,000 -$99,999 E) $100,000+ $25 cash back (for referrer per referral; $50 bonus cash back for every 3rd referral) For referred individuals: A) $25 cash back B) $50 cash back C) $75 cash back D) $100 cash back E) $250 cash back Cash deposited into Questrade billing account within 7 days after funding period ends (90 days) Refer a friend terms and conditions Code Number: 476104302388759 none
Scotia iTrade If you refer a friend/family member who is not already a Scotia iTrade account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link. A) $10,000 B) $50,000+ A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50) 60 days Refer A Friend to Scotia iTrade tbd
BMO InvestorLine If you (an existing BMO InvestorLine client) refer a new client to BMO InvestorLine and they open an account with at least $50,000 the referrer and the referee may both be eligible to receive $50 cash. To qualify the referee must use the email of the referrer that is linked to their BMO InvestorLine account. See terms and conditions for full details. $50,000 You(referrer): $50; Your Friend(referee): $50 Payout occurs 45 days after minimum 90 day holding period(subject to conditions). BMO InvestorLine Refer-a-Friend June 30, 2017

Expired Offers
Open a new account (TFSA, Margin or RRSP) and receive $50 commission credit . Use promo code: kdkfnbbc $1,000 $50 commission credit 30 days none none
Last Updated: April 1, 2017 14:30 PT

Transfer Fee Promotions

Company Brief Description Maximum Transfer Fee Coverage Amount Minimum Deposit Amount for Transfer Fee Eligibility Details Link Deadline
Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees $135 $15,000 Transfer Fee Rebate Details none
Transfer $20,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees $135 $20,000 Transfer Fee Rebate none
Transfer $25,000 or more from another brokerage and Credential Direct will cover up to $150 in transfer fees. Use promo code SWITCHME when signing up to qualify for the transfer promotion. $150 $25,000 Credential Direct Transfer Fee Rebate none
Transfer $10,000 or more to Qtrade Investor from another brokerage and Qtrade Investor may cover up to $150 in transfer fees. See terms and conditions for more details. $150 $10,000 Transfer Fee Rebate May 11, 2017
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. $150 $25,000 Transfer Fee Promo none
Transfer at least $25,000 or more in new assets to TD Direct Investing when opening a new account and you may qualify to have transfer fees reimbursed up to $150. Be sure to contact TD Direct Investing for further details. $150 $25,000 Contact client service for more information (1-800-465-5463). none
Transfer $25,000 or more to Virtual Brokers and they may cover up to $150 in transfer fees. $150 $25,000 Transfer Fee promo tbd
Transfer $25,000 or more into a CIBC Investor’s Edge account and they will reimburse up to $135 in brokerage transfer fees. Clients must call customer service to request rebate after transfer made. $135 $25,000 Confirmed with reps. Contact client service for more information (1-800-567-3343). none
Disnat Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1-866-873-7103 and mention promo code DisnatFlex. See details link for more info. $150 $50,000 Disnat 1% Commission Credit Promo April 28, 2017

Expired Offers
Last Updated: April 14, 2017 23:30 PT

Other Promotions

Company Brief Description Minimum Deposit Amount Required Details Link Deadline
Credential Direct has partnered with Trend Micro to offer 50% off Trend Micro Titanium Internet Security. Use code “TrendCF” at checkout. n/a Trend Micro Special Offer Code none
Disnat Desjardins Online Brokerage, in conjunction with MoneyTalks, is offering 3 months of the “Inside Edge” investor information service to Desjardins Online Brokerage clients. Use promo code DESJ2016 during checkout to qualify. Be sure to read full terms and conditions for more information. n/a MoneyTalks Inside Edge Discount none
Disnat Desjardins Online Brokerage is offering $50 in commission credits for new Disnat Classic clients depositing at least $1,000. See terms and conditions for full details. $1,000 Broker@ge 18-30 Promotion none
Scotia iTrade Scotiabank StartRight customers can receive 10 commission-free trades when investing $1,000 or more in a new Scotia iTrade account. Trades are good for use for up to 1 year from the date the account is funded. Use promo code SRPE15 when applying (in English) or SRPF15 when applying in French. Be sure to read full terms and conditions for full details. $1,000 StartRight Free Trade offer none
Open a new account with Virtual Brokers with a deposit of at least $1,000 (for the Classic Commission Account) and you may be eligible to win a $250 gift card to the Apple store. Use promo code 250AGC2017 during sign up to be eligible. Residents of Quebec are not eligible for this contest. Be sure to read terms and conditions for full details. $1,000 (Classic Commission Account) $250 Apple Gift Card Draw April 30, 2017
Open a new account with Virtual Brokers with a deposit of at least $1,000 (for the Classic Commission Account) or $5,000 (for the Commission Free Trading Account) and you may be eligible to receive a one-year subscription to access 5i Research. Use promo code 5iVB2016 when signing up. Be sure to read terms and conditions for full details. $1,000 (Classic Commission Account); $5,000 (Commission Free Trading Account) 5i Research Offer March 31, 2017

Expired Offers
Last Updated: April 1, 2017 14:30 PT
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Discount Brokerage Weekly Roundup – March 24, 2017

Investor’s know that when it comes to investing, there’s generally no such thing as a sure thing. In a week where there was so much going on, it was curious to see those that were convinced of a done deal (aka repeal & replace) come undone at the seams and those that were convinced of the worst (i.e. a capital gains tax hike) not see it come through.

This week’s roundup is chalked full of goodies courtesy of the federal budget and a handful of Canadian discount brokerages who’ve supplied investors with some interesting analysis and overviews of important changes for DIY investors to take note of. While the budget dominated the headlines, the next big story covered in the roundup looks at an interesting ‘blip’ on the radar from one of Canada’s largest online brokerages and how this might change the toolbox for younger DIY investors. From there we’ll scan through the latest tweets and DIY investor forum posts to see what investors and brokerages were talking about.

Budgetpalooza

This week, the highly anticipated federal budget was announced and it was maybe more of a surprise because of what it didn’t contain than for what it did.

Canadian DIY investors and pundits breathed a collective sigh of relieve when it was clear that the capital gains exemption rate would be left untouched at the current 50% rate.

Even though many experts describe the budget as a ‘business as usual’ move, it nonetheless weighed in at over 200 pages and did contain a number of nuggets that investors will need to pay attention to. Of course, like just about everything related to DIY investing, getting a full view of what the budget changes may mean requires quite a bit of reading and researching different sources.

Fortunately for DIY investors, there are couple of resources from Canadian online brokerages that can help make sense of the budget from an investor’s point of view.

We’ve identified three discount brokerages who’ve put together some useful resources related to this most recent budget announcement that DIY investors may want to pay closer attention to: Desjardins Online Brokerage, BMO InvestorLine (via BMO Wealth Management) and CIBC Investor’s Edge.

Here’s a quick overview of each source and what information that DIY investors might find most useful.

Budget 2017 Review: Desjardins Online Brokerage

Starting first with Desjardins Online Brokerage, who managed to pull together very good summaries of the budget very quickly. Their budget coverage included an ultra quick read/summary of some highlights of the budget including:

  • Access to the Canada Learning Bond (CLB)
  • Anti-avoidance rules applicable to registered plans
  • Phasing out the Canada Savings Bond Program
  • Consolidation of caregiver credits
  • Tuition tax credit
  • Tax credit for transit
  • Capital gain inclusion rate in computing income

None of these topics was explored in detail in the summary, but to provide added depth – especially from an economic perspective, there was also a budget analysis audio cast (great for listening on the road or treadmill) and PDF report. This report would be of interest to DIY investors who want take a ‘macro’ look at the possible impact of the budget on the Canadian economy.

Budget 2017 Review: BMO InvestorLine (BMO Wealth Management)

The BMO Wealth Management budget overview provided by BMO InvestorLine offered clients a detailed explanation of key changes in the budget that was particularly strong in highlighting a few changes that can impact DIY investors. In addition to the detailed article, there was a video interview (shown below) that provided a recap.

On a side note, the content/digital marketing efforts of the Canadian financial institutions are starting to ramp up (this is probably another topic for another day, but feel free to drop us a note if you want to chat about it!)

Some points of interest from the BMO Wealth Management 2017 budget overview were:

  • the detailed explanations on Anti-avoidance rules which are of importance to investors with RESPs or those thinking about using a DIY investor account for an RESP
  • timing of recognition of gains & losses for derivatives which should be important for advanced DIY options traders/investors to review
  • tax incentives for investors of flow-through entities (related to mineral exploration).

Budget 2017 Review: CIBC Investor’s Edge

The budget overview from CIBC Investor’s Edge consists of two parts. The first, a document prepared by tax and estate planning experts Jamie Golombek and Debbie Pearl-Weinberg, was a somewhat detailed look at key components of the budget that could impact individuals and small business owners.

This document covered quite a bit of ground but was nonetheless very readable. The most salient points for DIY investors included had some good explanations of rules impacting RESPs/RDSPs and a very good example of the changes to timing of recognition of gains and losses for derivatives – a must read for options traders.

In addition to their overview document, there will be a webinar presented by Jamie Golombek, scheduled for Wednesday March 29th from 12pm – 1pm ET, which will cover:

  • tax filing tips
  • splitting investment income with family members
  • Investing in RRSPs or TFSAs vs paying off debt
  • Donation strategies for investors

As this is investor focused content, it will likely provide some additional depth and colour to the points DIY investors are likely to encounter when tax planning.

Other brokerages

Although not directly from TD Direct Investing, the Money Talks series produced by TD provided some investor-focused budget content in video format and TD Economics put together a brief analysis of the budget from a ‘macro’ perspective.

The five minute-ish Money Talks video touched very briefly on several topics related to the budget, including what didn’t happen this budget. The big takeaway from this video was to talk to a tax/investment advisor for more guidance.

You’ve got a fund in me

It’s not often these days that DIY investors get to hear about mutual funds. In fact, when looking back at the past few years of investor education events, there haven’t been many (daresay any) of educational events for DIY investors from Canadian discount brokerages that specifically dealt with mutual funds.

That changed this week as TD Direct Investing held a webinar on mutual funds that appeared to coincide with the release of TD Managed ETF Portfolios (which are available as D-series mutual funds).

On the surface, it appears that DIY investors (especially those with modest portfolio sizes) who are looking for a convenient, cheap(ish) option for getting diversified exposure for their investment could be in luck. For a very good overview of what’s under the hood on the new offer, especially the finer point of these funds having an actively managed component, check out the Canadian Couch Potato article here.

In addition to the new product angle, what was most interesting about the TD Direct Investing webinar we reviewed this week was that the webinar appeared to provide only a partial view of the full landscape of mutual fund choices available to DIY investors who are with TD Direct Investing.

Specifically, there was no mention of the TD e-Series funds during the presentation even during the discussion of funds that could be accessed by DIY investors. Given the popularity of the TD e-Series funds with DIY investors and those that presumably would also be interested in the new D-Series funds, it was a very curious choice to omit.

Nonetheless, the combination of a webinar topic on mutual funds, especially those marketed to DIY investors, as well as the launch of a new DIY-focused set of mutual funds that have earned cautious praise from an influential voice in the Canadian DIY investing, signal a potentially interesting development across the industry.

Challenged by robo-advisors on the one hand and the trend towards passive (and ETF investing) on the other, bringing back the mutual fund into the DIY investor tool box is something other larger players might also try to get behind.

While it may not be the ‘cheapest’ option for DIY investors, these new mutual funds may gain traction because of perceived value. Specifically, for younger or less experienced investors, that value lever is convenience, something bank-owned discount brokerages such as TD Direct Investing know just as good as any firm how to sell.

Discount Brokerage Tweets of the Week

March madness was in full effect – and it wasn’t just basketball either. Mentioned this week were CIBC Investor’s Edge, Questrade (a lot!), Scotia iTRADE, TD Direct Investing and Virtual Brokers.

From the Forums

The Waiting Game

Does transferring to or from a discount brokerage really have to be so painful? Transfers happen all the time, however the internet is littered with horror stories from DIY investors who’ve had things go off the rails when trying to get into or out of an online brokerage account. Find out from this post what one investor had to go through when trying to transfer into a popular discount brokerage.

Into the Close

Investors have had a lot to chew on this week. Fortunately, spring is officially here, so here’s to thinking about warmer weather. In the meantime, hockey fans enjoy the race to the playoffs (for those who are still in it) and best of luck ducking the political drama this weekend!

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Discount Brokerage Weekly Roundup – March 3, 2017

Crazy real estate, crazy IPOs, crazy politics, crazy Oscars, crazy Amazon outages and one very crazy sprint to the RRSP contribution deadline. Not a bad way to ring in the third month of 2017. There’s certainly no shortage of items pulling DIY investors’ attention in every direction this past week and perhaps no coincidence that Canadian discount brokerages are trying to capitalize on the increased attention investors are paying to the market by making some ‘bigly’ moves of their own.

In this week’s roundup we take a look at the latest collection of discount brokerage deals that DIY investors can choose from and how different brokerages are working to stay on the radar of those investors. Next we take a look at the big news story for investors – the Snapchat IPO and whether investors will be over it or all over it.  From there we take a look at the latest online brokerage tweets of the week as well as a couple of interesting posts from the investor forums.

New Deals Roundup

With stock markets flirting with new all-time highs, investor sentiment towards getting into the markets has clearly thawed. Investment capital is flowing again and there’s no better indicator of that than the excitement and hype that was the ‘snapchat’ IPO. Another interesting indicator, however, is the number of Canadian discount brokerages offering up promotions or deals.

Heading into the new month, almost all Canadian discount brokerages, with the exception of two (Interactive Brokers Canada and Laurentian Bank Discount Brokerage) are offering some kind of incentive offer to attract new clients or new assets from existing clients. In total, we’ve spotted 30 deals that are being actively advertised or publicly promoted.

Breakdown of Canadian discount brokerage deals for March 2017.
Breakdown of Canadian discount brokerage deals for March 2017.

While most brokerages offer up the standard transfer fee coverage, this category of deal makes up roughly one third of the offers out there. The rest are a mixture of commission rebate offers, cash back promotions or some other kind of promo.

Although no new deals technically hit the wires at the outset of the month, there was some activity in the final days of February which helped put a little spring in the step of the deals activity heading into March.

The good news from two brokerages came in the form of deal extensions. Both Qtrade Investor and Desjardins Online Brokerage extended their offers a little further into 2017. In the case of Qtrade Investor, their cash back offer was extended to mid-March. For Desjardins Online Brokerage, their popular 1% commission-rebate offer has been extended out to almost the end of April (April 28th).

Scotia iTRADE was the other Canadian discount brokerage to ramp up the deals activity with the launch of their VISA gift card offer that coincided with the launch of their new front-facing website. The deal itself offers between $50 and $500 for deposits ranging from $25,000 to $1,000,000+.

Overall, Virtual Brokers is leading the pack with six different offers in play followed by Scotia iTRADE which is now offering up five. Interestingly, the Scotia iTRADE site special offers section currently is displaying only two offers, however links to the deals (shown in the deals & promotions section tables) do point to the live offer pages.

As we head further into March, however, it won’t be just the number of deals that makes the difference but also the visibility of those offers.

TD Direct Investing, for example, does not have as many deals going as their peers but has increased their advertising presence – including front page newspaper ads and increased online advertising – in a bid to get their deal or brokerage noticed. It will be interesting to see how their counterparts, such as RBC Direct Investing who doesn’t have a commission-free or cash back offer (they do have a ‘points’ related offer for existing RBC clients) or CIBC Investor’s Edge (who does have a very competitive offer) elect to respond in the sprint to income tax refund season.

From the Blog: Oh SNAP! An IPO like no other?

It may have taken a couple years to get here, but the biggest threat to Facebook’s dominance in the social media space successfully IPO’d this past week and now has a market cap of $34B US.  From a startup in 2010 to public company in 2017, Snapchat – or more formally Snap Inc, debuted on Thursday to a very warm reception.

Screenshot from the opening of SNAP at NYSE.

Despite all of the hype leading up to the IPO, there were lots of investors – mainstream investors in particular – that had to wait until shares went live on the open market in order to get a piece of the action.

Only time will tell if this millennial phenom can sustain the imagination of investors, advertisers and the very fickle user base of younger technophiles.

In a blog post this week, we took a look at the lead up to the Snapchat IPO and add a bit more colour to a story that is bound to have investors of all ages debating whether SNAP is a hit or is just hype. Click here to read more.

Fraud Prevention Month

March is the official month of fraud awareness and prevention. For DIY investors, the world of investing can be a dangerous place. From ‘hot tips’ to the threats of being hacked, there are numerous risks that all investors would be wise to understand and properly prepare for.

Stay tuned this week as we launch an interesting comparison of the different fraud protection measures currently in place at Canadian discount brokerages and what DIY investors can do to better protect themselves against fraud – including evaluating the security of their online brokerage.

Discount Brokerage Tweets of the Week

Lots of chatter as DIY investors slid into the RRSP contribution deadline this week. Mentioned were BMO InvestorLine, Questrade, RBC Direct Investing, Scotia iTRADE, TD Direct Investing and Virtual Brokers.

From the Forums

Closing time

Break ups are hard. But for one DIY investor, who chronicled their exit from Virtual Brokers, the process was not as simple as it seemed. Click here to read the reddit post on how it all went down.

Down to the Wire

The procrastinators for RRSP contribution deadlines might be able to relate to this post from reddit’s Personal Finance Canada section. One user who was close to the deadline was looking for a quick route to open an online brokerage account for an RRSP and was considering Questrade but was up against a few hurdles for just how long it would take to get funded. Read on to find out the play by play heading into the contribution deadline.

Into the Close

Well if there was one lesson from this week, it’s to expect the unexpected. Good tip for traders heading into the weekend as chatter of interest rates and more fallout from scandals from the US await. So, on that note, have a great weekend and for a bit of schadenfreude, here’s that Oscar moment that is so hard to watch but so hard not to.