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Discount Brokerage Deals & Promotions – February 1, 2016

*Updated: Feb 2* While it still looks like winter across most of Canada, the deals and promotions section is a balmy +17 +18 at the outset of February.

Even though no new deals have launched at the beginning of February, this month is typically a very exciting month across the discount brokerage space. Throughout January, for example, there were 7 offers that went live as well as several contests being promoted by Canadian brokerages. As the RSP deadline (February 29th) draws closer, things are likely to get even more competitive.

A case in point is the entrance into the deals pool by TD Direct Investing. Ahead of the new month, TD Direct Investing revived a tiered commission-free trade offer with as many as 200 commission-free trades being granted to individuals depositing at least $100,000. As one Canada’s largest online brokerages, TD Direct Investing’s entry at this point signals that even the big players are doubling down their efforts into the RSP contribution deadline (February 29th).

Looking more closely at the discount brokerage deals currently being offered, Questrade once again dominates in the number and diversity of offers with 7 offers. Interestingly, 6 out of the 8 promotions from Canadian discount brokerages requiring deposits of less than $10,000 to qualify are from Questrade, indicating their aggressive pursuit of more modest depositors (and likely to be younger investors). In fact, looking at the following graph, it’s clear that Questrade (shown in bright green) is competing with offers above and below the most crowded deposit ranges. Questrade does have offers that apply at the $25,000 deposit level, however these are part of tiered offers, which is why they don’t appear directly on the graph below. That said, Questrade is clearly competing across the promotional board which is not something any other Canadian discount brokerage is currently doing.

Minimum deposit for current Canadian discount brokerage promotion offers vs. days to offer expiry (measured as of Feb. 1st 2016)
Minimum deposit for current Canadian discount brokerage promotion offers vs. days to offer expiry (measured as of Feb. 1st 2016)

Another interesting observation is that the most competitive deposit range appears to be between $20,000 and $50,000 with five discount brokerages (including several bank-owned brokerages) putting forward offers for deposits at these levels.

Finally, while RSP season appears to be quite busy, as shown in the chart above, the deadlines for many of the current discount brokerage deals expire well after the February 29th contribution deadline. We’ll keep an eye out for any new developments and of course, if there are any that we’ve missed, let us know here.

Expired Deals

No news to report here.

Extended Deals

No news to report here.

New Deals

*Updated Feb. 2: Well it didn’t take long for another Canadian discount brokerage to be drawn into the deals and promotions competition. Virtual Brokers has rolled out a new tiered commission-free trading offer that runs from the beginning of February through to the end of March.  Unlike previous promo offers from Virtual Brokers, their latest offer includes an entry into a draw for a $500 Apple gift card. This latest move is a direct response, it seems, to their cross town rival Questrade.  The tiered offer from Virtual Brokers requires a minimum deposit of $15,000 to qualify for at least 50 commission-free trades. See table below for more information.*

While technically not new for February, the latest offer from TD Direct Investing launched quite close to the beginning of the new month. Their latest offer is a revival of their tiered commission-free trade offer where new account openings may be eligible for 50, 100 or 200 commission-free trades for deposits of $25,000, $50,000 or $100,000+. See the table below for more information.

Discount Brokerage Deals

Company Brief Description Minimum Deposit Amount Commission/Cash Offer/Promotion Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitneytrade and receive access to their preferred pricing package. n/a Discounted Commission Rates none For more details click here none
Open a new qualifying account with HSBC InvestDirect and you could be eligible to receive up to 30 commission-free North American equity trades. Be sure to read terms and conditions for full details. n/a 30 commission-free trades. 60 days Winter free trade promotion March 15, 2016
Open a new account (TFSA, Margin or RRSP) and receive $50 commission credit . Use promo code: kdkfnbbc $1,000 $50 commission credit none none none
Refer a friend to Questrade and when they open an account you receive $25 cash back and they receive either A) $25; B) $50; C) $75; D) $100; or E) $250 depending on the amount deposited amount. Enter code: 476104302388759 during account sign up to qualify. Be sure to read the terms and conditions for eligibility and additional bonus payment structure and minimum balance requirements. A) $1,000 – $9,999 B) $10,000 – $24,999 C) $25,000 – $49,999 D) $50,000 -$99,999 E) $100,000+ $25 cash back (for referrer per referral; $50 bonus cash back for every 3rd referral) For referred individuals: A) $25 cash back B) $50 cash back C) $75 cash back D) $100 cash back E) $250 cash back Cash deposited into Questrade billing account within 7 days after funding period ends (90 days) Refer a friend terms and conditions Code Number: 476104302388759 none
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive 5 commission-free trades. Use promo code 5FREETRADES when signing up. Be sure to read terms and conditions carefully. $1,000 5 commission-free trades 60 days 5 commission-free trade offer December 31, 2016
Open and fund a new qualifying account (registered or margin) with at least A) $1,000; B) $25,000 or C) $50,000 and receive either A) 1 month; B) 2 months or C) 3 months of commission-free trading. Use promo code UNLIMITEDW16 when registering. Be sure to read terms and conditions for full details. A) $1,000 B) $25,000 C) $50,000 Commission-free trades A) 1 month B) 2 months C) 3 months 3 months unlimited trading March 4, 2016
Open and fund a new qualifying account (registered or margin) with at least A) $2,000; B) $25,000 or C) $50,000 and receive either A) 1 month; B) 2 months or C) 3 months of commission-free trading. Use promo code RSP2016 when registering. Be sure to read terms and conditions for full details. A) $2,000 B) $25,000 C) $50,000 Commission-free trades A) 1 month B) 2 months C) 3 months RSP 2016 Promotion March 1, 2016
Open and fund a new online trading account with Questrade with at least $5,000 and you could be eligible to receive 25 commission-free trades good for use for up to 1 year. Use promo code NEWYEAR2016 when applying to be eligible for this offer. Be sure to read the full terms and conditions for this promotion. $5,000 25 commission-free trades Jan. 1, 2017 25 Commission-free Trade for 1 Year Promotion February 29, 2016
Scotia iTrade If you refer a friend/family member who is not already a Scotia iTrade account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link. A) $10,000 B) $50,000+ A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50) 60 days Refer A Friend to Scotia iTrade March 31, 2016
Open and fund a new account with Virtual Brokers with at least A) $15,000; B) $25,000 C) $50,000; D) $100,000 or E) $250,000+ and you may be eligible to receive A) 25; B) 50; C) 100; D) 150 or E) 200 commission-free equity (stock & ETF) trades. In addition, qualifying applicants will also be entered into a draw for a $500 Apple gift card. Use promo code 200APPLEWATCH when signing up to be eligible. Be sure to read the terms and conditions for full details. A) $15,000 – $24,999 B) $25,000 – $49,999 C) $50,000 – $99,999 D) $100,000 – $249,999 E) $250,000+ A) 25 commission-free trades B) 50 commission-free trades C) 100 commission-free trades D) 150 commission-free trades E) 200 commission-free trades 90 days (cash for commissions to be credited back Aug. 2, 2016) Virtual Brokers RRSP 2016 Free Trade Promo March 31, 2016
Open and fund a new account (or existing clients can transfer in new assets) at Credential Direct with at least A) $15,000; B) $50,000; C) $150,000; D) $500,000 or E) $1,000,000 and you may be eligible to receive at least A) $75; B) $125; C) $200; D) $500 or E) $1,000. Applicants need to use code CASH2016RSP and fund account in order to qualify for cash back offer. Be sure to read terms and conditions for full details. A) $15,000 – $49,999 B) $50,000 – $149,999 C) $150,000 – $499,999 D) $500,000 – $999,999 E) $1,000,000+ A) $75 B) $125 C) $200 D) $500 E) $1,000 Cash credited to account on Oct. 15, 2016. Cash Back Offer March 15, 2016
Open and fund a new National Bank Direct Brokerage account with at least A) $20,000 or B) $100,00 and you may be eligible to receive up to either A) $500 or B) $1,000 in commission credits. Use promo code CashBack2016 when registering for an account to qualify. Be sure to read full terms and conditions for additional details. A) $20,000 – $99,999 B) $100,000+ A) $500 in commission credit B) $1,000 in commission credit 90 days Cash back promo March 31, 2016
Scotia iTrade Open and fund a new account at Scotia iTrade with at least A) $25,000; B) $50,000; C) $100,000 or $250,000+ and you may be eligible to receive up to A) 75; B) 150; C) 300 or D) 500 commission-free trades. Use promo code TRADES-RSP16 when opening account to be eligible. Be sure to read terms and conditions for full details. A) $25,000 – $49,999 B) $50,000 – $99,999 C) $100,000 – $249,999 D) $250,000+ A) 75 commission-free trades B) 150 commission-free trades C) 300 commission-free trades D) 500 commission-free trades 90 days Free Trade Offer March 31, 2016
Open and fund a new account at TD Direct Investing with at least A) $25,000; B) $50,000 or C) $100,000+ and you may be eligible to receive up to A) 50; B) 100 or C) 200 commission-free trades. Be sure to read terms and conditions for full details. A) $25,000 – $49,999 B) $50,000 – $99,999 C) $100,000 A) 50 commission-free trades B) 100 commission-free trades C) 200 commission-free trades 60 days Commission-free Trading Offer April 15, 2015
Disnat Disnat is offering new & existing clients $500 in commission credits which can be used for up to 6 months. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1-866-873-7103 and mention promo code Disnat500. See details link for more info. $50,000 $500 commission credit 6 months Disnat $500 Commission Credit Promo March 31, 2016
BMO InvestorLine If you (an existing BMO InvestorLine client) refer a new client to BMO InvestorLine and they open an account with at least $50,000 the referrer and the referee may both be eligible to receive $50 cash. To qualify the referee must use the email of the referrer that is linked to their BMO InvestorLine account. See terms and conditions for full details. $50,000 You(referrer): $50; Your Friend(referee): $50 Payout occurs after 45 days (subject to conditions). BMO InvestorLine Refer-a-Friend June 30, 2016
Open or fund an eligible account with at least $100,000 and make at least one commission generating trade and you may be eligible to receive a $500 gift card for the Apple Store. Use promo code APPLEWATCH when signing up. Be sure to read terms and conditions carefully. $100,000 $500 Apple Store gift card Gift card will be sent within 30 days of client meeting eligibility requirements. Apple Watch Promo March 31, 2016
BMO InvestorLine Open a new qualifying account with BMO InvestorLine, and fund it with at least A) $100,000 or B) $250,000 in net new assets and you may be eligible to receive either A) $200 cash back and 100 commission-free equity trades or B) $600 cash back and 100 commission-free equity trades. Use promo code WinterSD600 when signing up to be eligible. Be sure to read the terms and conditions for more details on the offer. A) $100,000 – $249,999 B) $250,000+ A) $200 cash back + 100 commission-free equity trades. B) $600 cash back + 100 commission-free equity trades. 60 days for equity trades. Cash back will be deposited the week of Oct. 10, 2016. Commission rebates will be paid week of Oct. 10, 2016. Winter 2016 Promotion March 1, 2016

Expired Offers

Last Updated: Feb. 2, 2016 17:30 PT

Transfer Fee Deals

Company Brief Description Maximum Transfer Fee Coverage Amount Minimum Deposit Amount for Transfer Fee Eligibility Details Link Deadline
Transfer $15,000 or more to a new Virtual Brokers account from another brokerage and Virtual Brokers may reimburse up to $150 in transfer fees. See terms and conditions for more information. $150 $15,000 Virtual Brokers 2016 RRSP Promo March 31, 2016
Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees $135 $15,000 Transfer Fee Rebate Details none
Transfer $25,000 or more from another brokerage and Credential Direct will cover up to $150 in transfer fees. Use promo code SWITCHME when signing up to qualify for the transfer promotion. $150 $25,000 Credential Direct Transfer Fee Rebate none
Qtrade Investor will reimburse your transfer fee up to $150 when transferring a balance of $10,000 or more. For reimbursement, please mail or fax a copy of your statement from the transferring institution that shows the transfer charge to Qtrade Investor at 604.484.2627 and indicate your Qtrade Investor account number. $150 $25,000 Transfer Fee Rebate none
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. $150 $25,000 Transfer Fee Promo none
Transfer at least $25,000 or more in new assets to TD Direct Investing when opening a new account and you may qualify to have transfer fees reimbursed up to $150. Be sure to read terms and conditions for full details. $150 $25,000 Commission-free trade promo April 15, 2016
Scotia iTrade Transfer at least $25,000 or more in new assets to Scotia iTrade when opening a new account and Scotia iTrade may reimburse transfer fees up to $150. Be sure to read terms and conditions for full details. $150 $25,000 Free trade offer March 31, 2016
Transfer $25,000 or more into a CIBC Investor’s Edge account and they will reimburse up to $135 in brokerage transfer fees. Clients must call customer service to request rebate after transfer made. $135 $25,000 confirmed with reps. Contact client service for more info (1-800-567-3343) none
Transfer $25,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees $135 $25,000 Transfer Fee Rebate none
Disnat Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1-866-873-7103 and mention promo code Disnat500. See details link for more info. $150 $50,000 Disnat $500 Commission Credit Promo March 31, 2016
Scotia iTrade Transfer $15,000 or more to Scotia iTrade from another Canadian brokerage, and iTrade may pay up to $150 in transfer fees. $150 $15,000 500 Free Trade or $500 Cash Back Offer December 31, 2015
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Discount Brokerage Weekly Roundup – January 8, 2016

source: giphy

The start of the 2016 trading year has been more than a bit loonie. Circuit breakers tripping and then being pulled in China, RBC raising mortgage rates in Canada and the price of oil continuing to plunge have made for quite an opening act to 2016. For Canadian discount brokerages, planning for their busiest season in 2016 just seems to have gotten much more interesting as they are now tasked with enticing DIY investors into opening online trading accounts.

In this week’s roundup, we take a look at the best bet Canadian discount brokerages have to woo investors in our recap of the new promotions that appeared in week one. Next we take a look at one brokerage’s strategy to appeal to the younger generation of investors and potentially encroach on turf well defended by low-cost brokerages. From there we’ll recap the upcoming investor education events and the activity of DIY investors on Twitter. Lastly we’ll close out with some interesting conversations on the Canadian investor forums.

Discount brokerage deals tick up

The discount brokerage deals and promotions activity showed signs of coming back to life this past week. Heading into January, the number of advertised promotional offers fell to 11 however unlike the major stock market indices, there was a modest uptick with a total of three additional offers joining the list.

The promotional offers were a mix of extensions and revivals of deals we had seen earlier in 2015. It was interesting to note, however, that most of these offers had expiry dates that fell just after the RRSP contribution deadline of February 29th.

Both BMO InvestorLine and Questrade tossed in a pair of offers this past week. For BMO InvestorLine, it was a case of repackaging offers that had officially expired at the beginning of January.

The first offer, which is their refer-a-friend promotion, actually changed quite substantially. BMO InvestorLine is now offering to give $50 cash back to both a referrer and referee if the referee deposits at least $50,000. Previously BMO InvestorLine was offering up to $300 cash back to individuals for referring new clients and $100 to new clients that opened accounts with at least $250,000.

BMO InvestorLine’s other offer to launch this month provided individuals with either $200 (on deposits of at least $100,000) or $600 (of at least $250,000) cash back plus 100 commission-free equity trades (commissions to be rebated later in the year). This offer is substantially larger than the commission-free trade offer that expired early January. In the case of that promotion, individuals were being offered 20 commission-free trades which were good for a year and $200 cash back for deposits of at least $100,000.

The battle for the $100,000+ deposit threshold seems to be a two-horse race at this point between Questrade, who is offering up a $500 Apple gift card and BMO InvestorLine with their $200 cash back + 100 trade promo.

At the other end of the deposit spectrum, Questrade put forward two nearly identical commission-free trading offers. The offers consist of either one, two or three months of commission-free trading depending on the deposit levels. Interestingly, the major difference between the offers is the lowest deposit tier of one offer is $1,000 and the other is $2,000. These two offers give Questrade the clear lead in terms of the number of promotions (7) being offered by a brokerage to self-directed investors with 6 of those offers having a minimum deposit of either $1,000 or $2,000.

Another interesting observation in the deals arena is that Scotia iTrade has yet to replace its major offer that expired at the end of December. They did step back into the deals race by extending their refer-a-friend offer but it remains to be seen if they are launching something bigger and bolder heading into the RRSP deadline.

Be sure to check the deals and promotions section regularly through January and February as there are likely to be more announcements of offers in the coming weeks.

Fountain of youth

One of the major buzzwords around the financial services and wealth management space in 2014 and 2015 was ‘millenials’. Specifically, many Canadian online brokerages were trying to figure out ways to make their products and platforms more appealing to the ‘up and coming’ generation of investors.

This past week, it was interesting to note that Desjardins Online Brokerage is now offering a program specifically geared towards individuals between the ages of 18 to 30 years of age.

At first blush, the new program known as ‘Broker@ge 18 – 30’ seems to tick the most relevant boxes for younger investors. Specifically, there are no inactivity fees and no asset minimums to maintain free registered accounts. To sweeten the deal, Desjardins Online Brokerage is also including $50 in commission credits. This program applies specifically to Disnat Classic which is generally geared towards less active investors. On an interesting note, Desjardins also managed to snap a picture of a very “millennial” group of individuals huddled in the Desjardins investor centre.

Looking across the Canadian discount brokerage space, there are only a handful (currently) of incentive programs offered to ‘young’ investors. Virtual Brokers, for example, has their Kickstarter program aimed at students and recent post-secondary graduates; Interactive Brokers has a lower minimum deposit requirement ($3,000 vs $10,000) for individuals 25 years old and younger; and Questrade offers to waive account inactivity fees for clients 25 years and under . While BMO InvestorLine did have a youth-oriented offer for a good portion of last year, there is a lack of bank-owned Canadian discount brokerage that offer up a youth-focused program along with similar incentives.

As was the case at the outset of 2015, Desjardins Online Brokerage is launching 2016 with a new program and it is likely that this move into the younger investor segment will not go unnoticed by their cross-town rivals National Bank Direct Brokerage, but also by the independent brokerages Questrade and Virtual Brokers who actively market to the younger investor segments.

Tweets of the week

With all the activity in markets this past week, there was definitely an uptick in chatter on Twitter. Interestingly many of the tweets provided user feedback to the latest platform rollouts from TD Direct Investing and also Questrade.

Event Horizon

It’s a New Year, and a busy week ahead for discount brokerage-sponsored investor education events. Here are some upcoming sessions that may be of interest to yield hounds, those who are interested in trading strategies, and new to investing. Primers on options, technical analysis, and tax free savings accounts (TFSAs) round out this week’s selection.

January 11

Scotia iTRADE – Generating Income Using iShares ETFs

January 13

TD Direct Investing – The Power of Tax-Free Savings Accounts

Scotia iTRADE – After Your First 10 Trades with Sarah Potter

January 14

Scotia iTRADE – The Ten Most Frequent Mistakes Traders or Investors Make with AJ Monte

NBDB – Introduction to Technical Analysis: Trends – [Fr]

TD Direct Investing – The Power of Tax-Free Savings Accounts

TD Direct Investing – Introduction to Investing in Options

TD Direct Investing – The Power of Tax-Free Savings Accounts

From the Forums

Best brokerage for TFSA?

With TFSA’s on the minds of many DIY investors, this post from RedFlagDeals.com investor thread asks if there is a brokerage that may be better than others when it comes to TFSAs. While we’re a little hesitant to crown a single brokerage as the best brokerage for TFSAs, there are some interesting points made by the posts in the thread.

Questrade vs. Tangerine

While not an apples to apples (or oranges to oranges) comparison, the slow and steady DIY investor crowd tends to ask about the value of going with one or the other of these low-cost providers. In this post from the reddit PersonalFinanceCanada thread, there are some interesting perspectives offered to a recently debt-free DIY investor.

Into the Close

That’s a wrap for the first week of 2016. For those watching the NFL playoffs, it might just be a more volatile weekend than the week that just finished. Nonetheless, it should be a great way to think about something other than rattled markets for a few days. See you next week!

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Discount Brokerage Weekly Roundup – January 1, 2016

Happy New Year! Welcome to the first edition of the discount brokerage roundup for 2016. It’s hard to believe that we’re turning the page into another year already but when time flies this fast it must mean that we’re having fun.

With a number of market closures, a gearing down of activity with Canadian DIY investors over the final week of 2015,and probably because everyone is out watching Star Wars, it was an opportune time to look back at all of what’s happened with Canadian discount brokerages in the short span of just one year and muse about what it all means for 2016.

To make it a little easier to navigate all of what happened, we picked the stories that stood out each month and put them together into one super roundup of roundups for 2015.

While it is nowhere near as fun as a hot tub time machine, tardis or a delorian, here is a trip into the most interesting and standout stories from around the Canadian discount brokerage industry for 2015.

January 2015: Questrade Punches Heavier

Questrade stepped into the Canadian ETF provider arena signalling a big move for the small independent brokerage. Questrade would go on to make 2015 a year in which they diversified their business away from just an online brokerage to become a wealth management company offering robo-advisor, ETFs and other managed wealth services. Tack on platform updates and a tonne of promotions month in and month out and Questrade’s start in January was just the tip of iceberg.

February 2015: The Website Update Frenzy Begins

Desjardins Online Brokerage’s launch of their new website unlocked an avalanche of website refreshes from Canadian discount brokerages in 2015. The move from their old website to a more modern, user-focused design signalled a clear shift to the “less is more” model from Canadian brokerages. Five other brokerages would also go on to redesign their websites, and, even though Desjardins’ website did not receive high praise in the Globe and Mail online brokerage rankings, the design and user experience considerations that went into the Desjardins Online Brokerage site were thoughtful and trendsetting for 2015.

March 2015: #SocialMediaMatters

Although it had been a long time coming, one of the most interesting stories of the online brokerage world in Canada was watching TD Direct Investing change the social media game for discount brokerages on Twitter. Unlike every other Canadian discount brokerage (and even many financial services firms) on Twitter, TD Direct Investing undertook the bold move to allow multiple representatives the freedom to tweet instead of having just one solitary voice. Considering the number of people to coordinate, this was a huge risk to take on TD’s part however the gamble appeared to pay off in spades. The pivotal moment when things started to really take off, however, started with their webinar in March. With over 300 live attendees (a headline grabbing number on its own) and thousands more registered, TD Direct Investing’s team could now communicate directly and transparently with DIY investors and with each other all in real time. TD Direct Investing would later go on to have its own Twitter account however no other brokerage, except for maybe Questrade (who has had a 4 year head start over TD on Twitter) has had the kind of impact on social media that TD Direct Investing had in 2015.

April 2015: Keeping it in the Family

For a discount brokerage that built its brand on not charging DIY investors account or inactivity fees, the road to Questrade becoming one that does charge inactivity fees has been a bumpy one. This past April, Questrade made yet another bold move to enable clients the ability to avoid  paying inactivity fee by enabling family members to pool resources and have inactivity fees waived.

While offers to clients in the same household are nothing new, what was interesting about this move was that it offered Questrade yet another feather in its cap of being able to compete with brokerages big and small when it came to client acquisition. Empowering family members with more than just referral bonuses means that the value to customer goes beyond a one time deposit or commission credit. Later through the year, Questrade would also raise its fees, but when the firm goes about making itself more personable online, it’s something that the former ‘no fee’ brokerage can pull off without the kind of backlash it has faced in the past. Well played Questrade, well played.

May 2015: We Sherwood Like Lower Commissions

It’s interesting that one of the biggest developments in the online brokerage space in 2015 came from a non-Canadian brokerage. The firm Robinhood, which many Canadian investors may not have even heard of, offers commission free trading to its clients. Yes, you read that right.

In May 2015, Robinhood announced they’d be going global to bring commission-free trading to countries outside of the US with a first stop to Australia.

Whether or not Canada is a place that Robinhood would consider coming to anytime soon is anyone’s guess however the next wave in commission price drops would almost certainly be triggered by news of Robinhood moving into Canada or of another firm here deciding that commission-free trading is possible.

June 2015: Kicking Assets, Taking Names

Yet again, it was another US-based brokerage that grabbed the spotlight for the most interesting development for the first summer month. In particular, Interactive Brokers (which has a Canadian subsidiary) released stats showing just how well they’ve been crushing it when it comes to asset and account growth. Interactive Brokers is almost a goto name amongst active traders – something that is the envy of online brokerages everywhere.

Their secret? Being better at technology and automation apparently. Regionally, however, Interactive Brokers continued to get frozen out of the brokerage rankings throughout the year so despite being a firm that now caters to less active investors and those seeking registered accounts, their “trader” reputation seems to be working against them. Numbers don’t lie and it seems like they’re anything but concerned about not being ranked by a Canadian ranking as they nailed top spot in Barrons’ 2015 online brokerage ranking.

July 2015: Big Screen Not Enough for the Small Screen

In a bid to spark some interest on social media, the folks at Scotia iTRADE decided to try getting investors into their new investor centre to take selfies. Looking back, it’s safe to say that the contest response was a little underwhelming.

It was, however, interesting to see that the lure of the promise of a free movie ticket wasn’t enough to generate the kind of buzz that a free giveaway normally would on social media. As the only brokerage that has not lowered its standard commission prices to compete with every other Canadian brokerage, Scotia iTRADE is clearly incentivizing clients with larger balances to pay attention. It was not entirely surprising, therefore, to see that the promise of a single movie ticket just couldn’t convince DIY investors to make the trek to the downtown Toronto investor centre during the Pan-Am game HOV restrictions.

August 2015: Solving Problems 140 Characters at a Time

One of the realities of the 2015 world is that when consumers have a problem with a company, social media can be a powerful medium to escalate the issue to a global audience. Until this year, many Canadian discount brokerages who were on Twitter were spared the very long back and forth exchanges that can arise between vocal clients and client service reps. In August, however, a rather interesting conversation took place between Scotia iTRADE and one of their apparent clients. While it started seemingly innocuously, the issue eventually gave way to a weeks long affair. The conversation ended up stretching over a couple of months and involved just one individual and multiple brokerages encouraging Scotia iTRADE’s unhappy client to give a different brokerage a try. It was clearly a standout moment as it signaled just how different the ‘customer service’ model has become and how brokerages have now rethink their approach to resolution. (skip to slide 16 in the tweets of the week for the first tweet in this conversation).

September 2015: The Nail in the High Commission Coffin

It’s hard to define an exact moment when the days of high trading commissions became numbered. When RBC Direct Investing lowered their standard pricing to 9.95 per trade in early 2014, it set off a shockwave that culminated in September of 2015 with HSBC InvestDirect finally conceding to lower their standard commission price to under $10 per trade. While RBC Direct Investing enjoyed the spotlight for ‘going first’ (even though the smaller independent brokerages were already charging less than $10/trade), the spotlight for being last now belongs exclusively to Scotia iTrade. Whether or not the two points are related is hard to say, however September was also the month in which the JD Power discount brokerage rankings were published. The data from those ratings clearly illustrate how tight the race is between Canadian discount brokerages and underscores the challenge facing Scotia iTrade to justify the higher price per trade for certain client segments.

October 2015: Raising the Bar on Investor Education

Providing DIY investors with educational resources and tools is something that only a handful of Canadian online brokerages have fully committed to. Among the Canadian brokerages who do provide investor education, however, TD Direct Investing is a juggernaut of seminars, webinars and content. One of the most interesting developments in 2015 for Canadian brokerages was the shift of TD Direct Investing away from doing lots of in person seminars to focusing on delivering educational content online (usually via webinars). What was particularly game-changing for the brokerage-provided education space, was the event TD Direct Investing held with Tastytrade founder and famous options trader Tom Sosnoff. Nothing quite like this event has been put together (in recent memory) for DIY investors and it illustrates just how much harder it will be for Canadian brokerages to deliver quality, entertaining investor education content now that TD Direct Investing is leveraging a powerful platform (ThinkOrSwim) and a very polished production in Tastytrade.

November 2015: Here Come the Droids

Robo-advisors continued to make big strides with investors in 2015. One of the standout stories from the Canadian brokerage world was the news that BMO may be stepping into the robo-advisor arena in the near future. Already Virtual Brokers and Questrade have either affiliations with or their own in house robo-advisory, however a major bank supporting the robo-advisor model could touch off a whole other layer of competition amongst brokerages. While the adoption and understanding of robo-advisors by Canadian investors is still relatively small, the fact that robo-advisors have gained so much traction within such a short amount of time means that this story is only bound to pick up speed going forward into 2016.

December 2015: A Very Good Year

With the 2015 edition of the Globe and Mail discount brokerage rankings published in December this year, it was interesting to see how all the major online brokerages fared over all the rankings. The focus of Rob Carrick’s review clearly shifted away from price and into the realm of user experience – in particular the websites of Canada’s discount brokerages. SparxTrading collected the results of the big three analyses that typically take place and saw that of all the brokerages, BMO InvestorLine appeared to have a banner year.  Also of interest was the strong showing this year by Questrade and TD Direct Investing. Equally interesting was the consensus view that emerged on HSBC InvestDirect has a lot of ground to make up to compete with other online discount brokerages.

Looking back across the past year of news makers for the weekly roundups, there are certainly names that continuously come up and names who barely get mentioned. In that, there may be a method to the weekly roundup madness after all: Brokerages who are busy doing interesting things, will get typically get covered or mentioned in the weekly roundup. For Canadian discount brokerages heading into 2016, this year is one in which being interesting is going to be more important than ever before and we can’t wait to see what’s going to happen next.

Into the Close

That’s a wrap on the special roundup of roundups for 2015. Our regularly scheduled tweets and events will be back next week. From everyone here at SparxTrading.com, we wish you and your families a happy and prosperous New Year. And, for the traders and DIY investors out there a very profitable year too!

Happy New Year (source: Giphy)

 

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Discount Brokerage Deals & Promotions – January 1, 2016

*Updated Jan. 29/16* For DIY investors, nothing says welcome to 2016 quite like a review of the latest deals and promotions from Canadian discount brokerages. With markets and Canadian online brokerages closed for New Years, the deals and promotions engine looks like it’ll need some time to warm up before it kicks back into gear on the first Monday of 2016. Nonetheless there are some interesting observations out of the gate.

The first and most obvious observation for the beginning of 2016 is that deals section has thinned out considerably.

2016 starts off with 11 promotions currently on the table for DIY investors to choose from however that could drop to a low of 9 if a pair of offers from BMO InvestorLine set to expire on January 3rd aren’t extended. That said, if history and market forces are any indicator, these numbers could shift dramatically over the next few weeks.

For some context, the average number of discount brokerage promotional offers in any given month over the past year has been just over 17. At the crossover from 2014 to 2015, however, there were also 16 open offers, half of which were ‘technically’ scheduled to expire at the end of year. When the dust settled in early January though, there were only three offers that actually expired and by the end of January there were at least 22 offers from Canadian online brokerages to choose from.

The wildcard, it seems, will come from the 7 offers that technically expired December 31st. With the beginning of a new month and year falling on a Friday, there’s a good chance that websites of several brokerages are simply not updated. Which and how many of these promotions are extended for 2016 remains to be seen however with the ramp up to the RSP contribution deadline looming, there’s a good chance brokerages will be anteing up to the table with some interesting offers for DIY investors.

There are also some other factors for DIY investors looking for an online brokerage account to consider.

Four discount brokerages, for example, each have competitive promotions that extend out to the end of March 2016 – a signal that there are definitely offers on the table for DIY investors to take advantage of between now and the RSP contribution deadline.

In addition, that Questrade’s latest offer of 25 commission-free trades for a year is identical to the recent offer from Virtual Brokers is another indicator that Questrade (the most active brokerage when it comes to promotions) is not likely to shy away from going head-to-head with other offers being put forward.

We’ll be keeping a close watch on the deals and promotions section when markets restart on Monday however here is a snapshot of the landscape heading into January.

Expired deals

At the time of publication there are 7 offers that expired on Dec. 31st 2015 with four of those coming from Questrade.

The expired offers are:

*Update Jan. 8/16: BMO Investorline had one deal expire in the first week of January. Their $200 cash back + 20 free trade offer is now over.*

  • 10 free trades or 100 free trades Promo (Questrade)
  • 1 month unlimited trades (Questrade)
  • $50 amazon.ca gift card (Questrade)
  • iPad Mini 2 (Questrade)
  • 500 Free Trades or $500 Cash Back (Scotia iTRADE)
  • Refer a Friend (Scotia iTRADE) Now extended
  • 25 Commission Free Trades (Virtual Brokers)

As stated above, it is likely that several of these offers will find their way into the extended deals column this month and are perhaps also likely to show up again later in 2016.

Extended deals

*Update Jan. 8/16: Scotia iTrade has officially renewed and extended their refer-a-friend offering. The referral offer now expires at the end of March 2016. BMO InvestorLine also renewed their refer-a-friend out to June 30th 2016.*

Only one brokerage has officially extended out an offer well into 2016 at the outset of the month. Desjardins Online Brokerage’s flagship $500 commission-credit promotion has been extended until the end of March.

New deals

*Updated Jan. 29/16: TD Direct Investing officially joined the deals & promotions race this week by relaunching their popular commission-free trade offer. Individuals opening a new account and depositing at least $25,000 may be eligible to receive 50 commission-free trades, which are good for use for up to 60 days. This promotion is a tiered offer so individuals depositing more can get a greater number of commission-free trades. See the table below for more information.*

*Updated Jan. 15/16: Two more deals were added this past week. Credential Direct officially jumped into the deals pool with a cash back offer based on multiple deposit tiers. The minimum deposit level to qualify for a cash back incentive is $15,000. Interestingly, Credential Direct will also contribute an amount equal to 10% of the bonus received to Kids Life Line. See table below for more details on deposit levels.

Scotia iTrade also stepped back into the deals race with a free trade offer aimed at new clients. The minimum deposit to qualify for the Scotia iTrade promotion is $25,000 with free trades ranging from 75 trades through to 500. See table belwo for more details.*

*Updated Jan. 8/16: Questrade’s promotional momentum continued with two new offers launched in the first week of January. While it is not the first time these offers have been seen, they’re here to stay through the RSP contribution deadline date at the end of February. Both the new offers from Questrade offer up unlimited/free trading for either 1, 2 or 3 months depending on the deposit. What is interesting about these latest deals is that Questrade has positioned one of its offers to require a higher minimum deposit ($2000 vs $1000) than other offers on the table.

Not to be left behind, BMO InvestorLine has also upped the ante on a free trades and cash back promotion.  The good news for investors is that BMO InvestorLine is offering $200 cash back and 100 commission-free equity trades (which are good for two months). See table below for more details.*

While 2016 is officially launching without any new offers from Canadian discount brokerages, there was one offer from Questrade that arrived late in December.
Questrade is offering up 25 commission-free trades which are good for up to 1 year for individuals depositing at least $5,000. See the table below for additional details.

Discount Brokerage Deals

Company Brief Description Minimum Deposit Amount Commission/Cash Offer/Promotion Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitneytrade and receive access to their preferred pricing package. n/a Discounted Commission Rates none For more details click here none
Open a new qualifying account with HSBC InvestDirect and you could be eligible to receive up to 30 commission-free North American equity trades. Be sure to read terms and conditions for full details. n/a 30 commission-free trades. 60 days Winter free trade promotion March 15, 2016
Open a new account (TFSA, Margin or RRSP) and receive $50 commission credit . Use promo code: kdkfnbbc $1,000 $50 commission credit none none none
Refer a friend to Questrade and when they open an account you receive $25 cash back and they receive either A) $25; B) $50; C) $75; D) $100; or E) $250 depending on the amount deposited amount. Enter code: 476104302388759 during account sign up to qualify. Be sure to read the terms and conditions for eligibility and additional bonus payment structure and minimum balance requirements. A) $1,000 – $9,999 B) $10,000 – $24,999 C) $25,000 – $49,999 D) $50,000 -$99,999 E) $100,000+ $25 cash back (for referrer per referral; $50 bonus cash back for every 3rd referral) For referred individuals: A) $25 cash back B) $50 cash back C) $75 cash back D) $100 cash back E) $250 cash back Cash deposited into Questrade billing account within 7 days after funding period ends (90 days) Refer a friend terms and conditions Code Number: 476104302388759 none
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive 5 commission-free trades. Use promo code 5FREETRADES when signing up. Be sure to read terms and conditions carefully. $1,000 5 commission-free trades 60 days 5 commission-free trade offer December 31, 2016
Open and fund a new qualifying account (registered or margin) with at least A) $1,000; B) $25,000 or C) $50,000 and receive either A) 1 month; B) 2 months or C) 3 months of commission-free trading. Use promo code UNLIMITEDW16 when registering. Be sure to read terms and conditions for full details. A) $1,000 B) $25,000 C) $50,000 Commission-free trades A) 1 month B) 2 months C) 3 months 3 months unlimited trading March 4, 2016
Open and fund a new qualifying account (registered or margin) with at least A) $2,000; B) $25,000 or C) $50,000 and receive either A) 1 month; B) 2 months or C) 3 months of commission-free trading. Use promo code RSP2016 when registering. Be sure to read terms and conditions for full details. A) $2,000 B) $25,000 C) $50,000 Commission-free trades A) 1 month B) 2 months C) 3 months RSP 2016 Promotion March 1, 2016
Open and fund a new online trading account with Questrade with at least $5,000 and you could be eligible to receive 25 commission-free trades good for use for up to 1 year. Use promo code NEWYEAR2016 when applying to be eligible for this offer. Be sure to read the full terms and conditions for this promotion. $5,000 25 commission-free trades Jan. 1, 2017 25 Commission-free Trade for 1 Year Promotion February 29, 2016
Scotia iTrade If you refer a friend/family member who is not already a Scotia iTrade account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link. A) $10,000 B) $50,000+ A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50) 60 days Refer A Friend to Scotia iTrade March 31, 2016
Open and fund a new account (or existing clients can transfer in new assets) at Credential Direct with at least A) $15,000; B) $50,000; C) $150,000; D) $500,000 or E) $1,000,000 and you may be eligible to receive at least A) $75; B) $125; C) $200; D) $500 or E) $1,000. Applicants need to use code CASH2016RSP and fund account in order to qualify for cash back offer. Be sure to read terms and conditions for full details. A) $15,000 – $49,999 B) $50,000 – $149,999 C) $150,000 – $499,999 D) $500,000 – $999,999 E) $1,000,000+ A) $75 B) $125 C) $200 D) $500 E) $1,000 Cash credited to account on Oct. 15, 2016. Cash Back Offer March 15, 2016
Open and fund a new National Bank Direct Brokerage account with at least A) $20,000 or B) $100,00 and you may be eligible to receive up to either A) $500 or B) $1,000 in commission credits. Use promo code CashBack2016 when registering for an account to qualify. Be sure to read full terms and conditions for additional details. A) $20,000 – $99,999 B) $100,000+ A) $500 in commission credit B) $1,000 in commission credit 90 days Cash back promo March 31, 2016
Scotia iTrade Open and fund a new account at Scotia iTrade with at least A) $25,000; B) $50,000; C) $100,000 or $250,000+ and you may be eligible to receive up to A) 75; B) 150; C) 300 or D) 500 commission-free trades. Use promo code TRADES-RSP16 when opening account to be eligible. Be sure to read terms and conditions for full details. A) $25,000 – $49,999 B) $50,000 – $99,999 C) $100,000 – $249,999 D) $250,000+ A) 75 commission-free trades B) 150 commission-free trades C) 300 commission-free trades D) 500 commission-free trades 90 days Free Trade Offer March 31, 2016
Open and fund a new account at TD Direct Investing with at least A) $25,000; B) $50,000 or C) $100,000+ and you may be eligible to receive up to A) 50; B) 100 or C) 200 commission-free trades. Be sure to read terms and conditions for full details. A) $25,000 – $49,999 B) $50,000 – $99,999 C) $100,000 A) 50 commission-free trades B) 100 commission-free trades C) 200 commission-free trades 60 days Commission-free Trading Offer April 15, 2015
Disnat Disnat is offering new & existing clients $500 in commission credits which can be used for up to 6 months. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1-866-873-7103 and mention promo code Disnat500. See details link for more info. $50,000 $500 commission credit 6 months Disnat $500 Commission Credit Promo March 31, 2016
BMO InvestorLine If you (an existing BMO InvestorLine client) refer a new client to BMO InvestorLine and they open an account with at least $50,000 the referrer and the referee may both be eligible to receive $50 cash. To qualify the referee must use the email of the referrer that is linked to their BMO InvestorLine account. See terms and conditions for full details. $50,000 You(referrer): $50; Your Friend(referee): $50 Payout occurs after 45 days (subject to conditions). BMO InvestorLine Refer-a-Friend June 30, 2016
Open or fund an eligible account with at least $100,000 and make at least one commission generating trade and you may be eligible to receive a $500 gift card for the Apple Store. Use promo code APPLEWATCH when signing up. Be sure to read terms and conditions carefully. $100,000 $500 Apple Store gift card Gift card will be sent within 30 days of client meeting eligibility requirements. Apple Watch Promo March 31, 2016
BMO InvestorLine Open a new qualifying account with BMO InvestorLine, and fund it with at least A) $100,000 or B) $250,000 in net new assets and you may be eligible to receive either A) $200 cash back and 100 commission-free equity trades or B) $600 cash back and 100 commission-free equity trades. Use promo code WinterSD600 when signing up to be eligible. Be sure to read the terms and conditions for more details on the offer. A) $100,000 – $249,999 B) $250,000+ A) $200 cash back + 100 commission-free equity trades. B) $600 cash back + 100 commission-free equity trades. 60 days for equity trades. Cash back will be deposited the week of Oct. 10, 2016. Commission rebates will be paid week of Oct. 10, 2016. Winter 2016 Promotion March 1, 2016

Expired Offers

BMO InvestorLine Open a new qualifying account with BMO InvestorLine, and fund it with at least $100,000 in net new assets and you may be eligible to receive either A)$200 cash back plus 20 commission-free equity trades. Use promo code FALL2015 when signing up to be eligible. Be sure to read the terms and conditions for more details on the offer. $100,000 $200 + 20 commission-free equity trades Cash award will be paid the week of January 16, 2017. Trades are good for 1 year from signing up for promotional offer. Fall 2015 Promotion January 3, 2016
Open and fund a new account at Virtual Brokers with at least $5,000 and you could be eligible to receive up to 25 commission-free stock or ETF trades good for use for up to one year. Use promo code “TRADEFREE2015” when signing up to qualify. Be sure to read full terms and conditions carefully. $5,000 25 commission-free trades 365 days 25 commission-free trades December 31, 2015
Scotia iTrade Open and fund a new Scotia iTRADE account with at least A) $15,000 – $49,999; B) $50,000 -$99,999; C)$100,000 – $249,999; or D)$250,000+ and you may be eligible to receive a corresponding cash back or commission rebate. For commission-free trades use code: FTN-F15 or for cash rebates use code: NC-F15. Be sure to read the terms and conditions carefully for rebate and cash back eligibility. Contact Scotia iTrade for full details on this offer. A) $15,000 – $49,999 B) $50,000 -$99,999 C) $100,000 – $249,999 D) $250,000+ A) 75 commission-free trades OR $75 cash back B) 125 commission-free trades OR $125 cash back C) 250 commission free trades OR $250 cash back D) 500 commission-free trades OR $500 cash back 120 days for commission-free trades; Cash for the cash back offer will be deposited directly by September 30, 2016. 500 free trade or $500 cash back promo December 31, 2015
Last Updated: Jan. 29, 2016 23:55 PT

Transfer Fee Deals

Company Brief Description Maximum Transfer Fee Coverage Amount Minimum Deposit Amount for Transfer Fee Eligibility Details Link Deadline
Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees $135 $15,000 Transfer Fee Rebate Details none
Transfer $25,000 or more from another brokerage and Credential Direct will cover up to $150 in transfer fees. Use promo code SWITCHME when signing up to qualify for the transfer promotion. $150 $25,000 Credential Direct Transfer Fee Rebate none
Qtrade Investor will reimburse your transfer fee up to $150 when transferring a balance of $10,000 or more. For reimbursement, please mail or fax a copy of your statement from the transferring institution that shows the transfer charge to Qtrade Investor at 604.484.2627 and indicate your Qtrade Investor account number. $150 $25,000 Transfer Fee Rebate none
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. $150 $25,000 Transfer Fee Promo none
Scotia iTrade Transfer at least $25,000 or more in new assets to Scotia iTrade when opening a new account and Scotia iTrade may reimburse transfer fees up to $150. Be sure to read terms and conditions for full details. $150 $25,000 Free trade offer March 31, 2016
Transfer $25,000 or more into a CIBC Investor’s Edge account and they will reimburse up to $135 in brokerage transfer fees. Clients must call customer service to request rebate after transfer made. $135 $25,000 confirmed with reps. Contact client service for more info (1-800-567-3343) none
Transfer $25,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees $135 $25,000 Transfer Fee Rebate none
Disnat Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1-866-873-7103 and mention promo code Disnat500. See details link for more info. $150 $50,000 Disnat $500 Commission Credit Promo March 31, 2016
Scotia iTrade Transfer $15,000 or more to Scotia iTrade from another Canadian brokerage, and iTrade may pay up to $150 in transfer fees. $150 $15,000 500 Free Trade or $500 Cash Back Offer December 31, 2015
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Discount Brokerage Weekly Roundup – December 25, 2015

It’s Christmas Day, and with markets closed there wasn’t a whole lot to do other than enjoy being with loved ones, giving and getting gifts, and for some eager beavers, getting a jump on the upcoming slew of deals and promotions for bigger and better trading monitors. Oh and then there was that beauty pageant thing.

As laughably painful as it was to sit through the ending of the Miss Universe contest, it brought to mind the challenges with crowning a winner in a contest when what’s being measured isn’t entirely clear. For Canadian discount brokerages, even though there may be no tiaras, there’s still the challenge of being crowned number one.

In keeping with the giving spirit, we decided to put together something special for the loyal readers of the end-of-year roundup. While ‘stats’ may not be high up on anybody’s wish list, for DIY investors looking to compare online brokerages, it turns out that stats may be one gift that keeps on giving. For traders, that’s the sign of a great ROI.

Of course in keeping with the roundup tradition, we’ve also got some festive discount brokerage tweets and a musical mashup to send us off into 2016.

Window Dressing

2015 was a big year for many Canadian discount brokerages. With almost all of Canada’s brokerages now offering historically low commission prices for equity trades, the challenge for each discount brokerage has shifted to becoming ‘more valuable’ than their competitors.

Value, like beauty, however is in the eye of the beholder.

It was fitting, therefore, that in 2015 many Canadian discount brokerages opted to start with makeovers to make themselves look brighter and shinier than their former selves and more importantly than other brokerages.

This past year, there were no fewer than six brokerages that either overhauled or significantly changed their website, in the hopes of capturing the attention of a more demanding online user. The more intriguing story, however, is not so much about the cosmetics of the brokerages, but on the consensus (or lack thereof) when it comes to the judges of the competition. Specifically, the three major online brokerage rankings that are available to Canadian DIY investors.

As we’ve discussed on a number of occasions, there are several rankings that typically crown a “best online brokerage” in Canada every year. The three most active and influential voices are the Globe and Mail, JD Power & Associates and Surviscor.

What is important to note is that each of these sources have a different semi-quantitative approach to establish what makes one brokerage better than another. As such, their voices are the ones that many Canadian DIY investors turn to when considering which brokerages to entrust with their investing and trading accounts.

Given their different approaches, however, there are times where these voices agree and times where they don’t. Fortunately for DIY investors, we’ve pulled together the full set of rankings and ratings to show just where they agreed for 2015, where they didn’t and why it matters for choosing an online brokerage in 2016.

Setting the Table

Instead of relying on just one discount brokerage comparison or ranking, below is a table that combines and compares three of the most popular Canadian brokerage rankings for 2015.

In order to make sense of the three comparisons, there are a couple of important things to take note of.

First, we took both the average ranking each brokerage received and also calculated the standard deviation. The reason for calculating both is because averages alone only tell only half the story. For example, a brokerage could score 1st on one ranking but 10th on another. Looking only at the average (which would be 5th) wouldn’t necessarily communicate how far apart the opinions/rankings were. Calculating the standard deviation helps to show the degree of consensus or agreement between the different rankings. The degree to which the “experts” agree or disagree is something that is not easy for DIY investors to track down and put into context which is why we have included this here.

To help make sense of the rankings, the averages and the standard deviations, we’ve also grouped the information into three categories of ‘agreement’: ratings where agreement is high, ratings where agreement is low and ratings where there is some agreement.

In each of the average and standard deviations, we’ve put in a heat map of the scores with colour showing the scale from best (green) to worst (red).

Without further ado, here is what the rankings look like.

Table 1: Combined 2015 Canadian Discount Brokerage Rankings

Places where the rankings agree

One of the most interesting observations of the data is the standard deviation column. What this shows is that there are clearly places where these three different rankings agree (lower standard deviations mean high consensus) and places where they disagree substantially.

Starting first with where they agree the most, it is clear that HSBC InvestDirect is a brokerage that all the rankings felt did not measure up. HSBC InvestDirect came in last, on average, in each of the rankings. Following suit, CIBC Investor’s Edge also seemed to rank consistently lower on each of the major rankings – this despite having one of the lowest commission offerings of brokerages big or small. This is interesting given how much DIY historically have considered pricing and how the rankings may not be factoring this in as heavily going forward.

In terms of who consistently rated the highest, there are clear standouts albeit with somewhat less consensus.

Both Questrade and TD Direct Investing were consistently referenced as strong choices in all three rankings. Thus, even though BMO InvestorLine performed the best amongst all of the 2015 brokerage ratings in terms of average ranking, there is more disagreement about them than the solid 2nd or 3rd place offering that Questrade or TD Direct Investing seem to offer.

In fact, here is an example where the comparison of brokerage rankings using the standard deviations becomes particularly interesting.

Both Qtrade Investor and TD Direct Investing had the same ‘average’ ranking when all the ratings were combined, however they each have very different degrees of agreement between rankings. Qtrade Investor had a rating as high as 2 (out of 12) with the Globe and Mail and as low as 8 (out of 10) with the JD Power Investor Satisfaction ranking. Conversely, TD Direct Investing’s ratings ranged between 3 (out of 10) and 6 (out of 12).

To be clear, this doesn’t mean that TD Direct Investing is necessarily “better” than Qtrade Investor, per se, but it does mean that DIY investors likely have to do more homework to find out more about Qtrade Investor than TD Direct Investing.

Another interesting area where the brokerage rankings agreed for 2015 was with RBC Direct Investing. There was a very high level of agreement that RBC Direct Investing provided an “average” experience when it came to DIY investing.

Places where the rankings disagree

As shown in red in the table, two firms that had the highest level of disagreement between rankings were National Bank Direct Brokerage and Virtual Brokers.

In the case of National Bank Direct Brokerage, they performed the best in terms of “investor satisfaction” on the JD Power survey (1st out of 10) but fared poorly according to both Surviscor and the Globe and Mail ratings. This extreme disagreement is interesting because it highlights the importance of knowing what each ranking is measuring and how they go about trying to measure it. It also makes the average ranking score a less reliable way to find out how NBDB stacks up to the rest of the field.

Looking at Virtual Brokers, there is an equally strong level of uncertainty in the rankings pool as to whether they are “the best” as claimed by the Globe and Mail’s Rob Carrick or near the bottom of the pack as ranked by Surviscor. With only two rankings to rely on, however, there is clearly room for confusion and uncertainty on the part of shoppers looking to choose this brokerage.

As was the case above, this disagreement with NBDB and Virtual Brokers means that more homework is required when considering either as an online brokerage. For DIY investors, it is therefore critical to know what about an online brokerage experience matters or is most important as this will determine whether or not a ranking, positive or negative, is actually relevant.

Qtrade Investor and Scotia iTRADE were also firms that had a high level of disagreement when looking at the combined set of discount brokerage rankings for 2015. In this respect, Qtrade Investor edged out Scotia iTrade, receiving both a stronger average ranking and stronger consensus.

Places where the rankings somewhat agree

In terms of this year’s rankings, this next group falls into the ‘grey area’ when it comes to agreement despite having very different average ranking scores.

Even though BMO InvestorLine had the best overall average score across the three major ratings, the relatively low Globe and Mail review pulled the consensus factor down. To clarify, the Globe and Mail ranking was more of a ‘neutral’ rating however numerically this introduced some uncertainty into the mix.

On the other hand, Desjardins Online Brokerage’s ‘average’ rating in investor satisfaction offset the lower scores from Surviscor and the Globe and Mail.

Finally, for Credential Direct, there were only rankings in the Surviscor and Globe and Mail ratings so investors would again need to probably do more homework to find out what other investors may think.

What does it all Mean?

As comparison shopping for products and services, including online brokerages, becomes more the norm, it’s now possible to use data to better inform those decisions and narrow down the field of choices.

What this series of analyses show, however, is that taking even the average of what the experts are saying doesn’t exactly tell the whole story. Consumers should take the title of “the best online brokerage” with a grain of salt as there is likely another source that disagrees with the claim.

According to the combined average rankings and consensus analysis, multiple rankings saw BMO InvestorLine, Questrade and TD Direct Investing as consistently strong choices in 2015 while HSBC InvestDirect and CIBC Investor’s Edge consistently scored low. Falling consistently in the middle of the pack was RBC Direct Investing.

For the rest of the Canadian discount brokerages, there is less clarity when it comes to rankings which means that more research is required or that these brokerages may need to offer more innovative or value-added incentives to get DIY investors to pay attention.

Ultimately, the good news for most DIY investors is that it is harder to make a poor choice than a good one when choosing an online brokerage. Ratings and pricing aside, it is now up to Canadian brokerages to offer better

Discount Brokerage Tweets of the Week

Into the Close

That’s a wrap on the final roundup of 2015. From everyone here at SparxTrading.com, have a safe and enjoyable holiday season. Here’s musical recap to take you back through 2015 and to get your groove on heading into 2016.

 

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Discount Brokerage Weekly Roundup – December 11, 2015

“We’re often led to believe migration is a drain on the country’s resources but Steve Jobs was the son of a Syrian migrant. Apple is the world’s most profitable company, it pays over $7billion a year in taxes–and it only exists because they allowed in a young man from Homs.” – Banksy source: Twitter

Like it or not, the one great lesson that markets continuously teaches its students is that prices reflect some vision of the future and not the present. Of course what makes markets so exciting is the fact that there are so many companies thinking up new ideas and products to bring that future into reality.

For the heads of Canadian discount brokerages, the future of DIY investing is always on their minds. The speed at which they’re able to respond to it or even shape it, however, is what has started to separate those who are known as ‘innovative’ from those deemed to be stagnant.

In this week’s edition of the roundup, we take an in-depth look at one brokerage who has figured out that it will take more than just technology to be able to be a leader in the DIY investor world of tomorrow. Next, we’ll look at the reaction to last week’s Globe and Mail online brokerage rankings from across social media and also take a look at what investors were reacting to this past week on Twitter. Finally, we’ll preview the upcoming investor education events for the week ahead and round out with chatter from the investor forums.

Using the Force

While it may not be quite as big as the release of the new Star Wars movie, the battle for intergalactic supremacy in the discount brokerage world is poised to heat up yet again this weekend. Rolling out this weekend are two major platform updates from Questrade that are sure to bring cheer from DIY investors and rattle the nerves of bank-owned and independent brokerages alike.

Rolling out this weekend will be a highly anticipated set of upgrade to the suite of Questrade trading platforms. Their active trader platform, IQ Edge will see some long sought-after features finally go live and a new web-based trading platform join their bench.

Starting first with the update to IQ Edge, the upcoming refresh will be the third major upgrade to the platform this year taking the release number to 4.2. The major feature to be added is the ability to use conditional orders when placing trades – a feature that many active traders rely on to plan their entry and/or exit points. In fact, Questrade is not the first brokerage in 2015 to roll this feature out nor are they alone in being able to offer this as part of a trading platform. Recall that earlier this year Desjardins Online Brokerage also launched conditional trading into their trading platforms and brokerage platforms, such as the Active Trader and US trading (aka ThinkOrSwim) platforms at TD Direct Investing and Interactive Brokers’ Trader WorkStation have had conditional orders for quite some time.

With each release of Questrade’s IQ Edge, it is clear that they are moving closer to having a trading platform that is as good as if not better than many of the third party platforms currently being offered by other brokerages. And, while there appears to still be features and functionality that users are looking to have built in, Questrade is clearly listening and executing on getting trader-friendly features integrated on a regular basis. This is certainly one area in which they have outshone their larger bank-owned brokerage competitors who seem to be much slower at releasing upgrades to trading platforms.

For less active traders, Questrade is also releasing a browser based platform that is slated to replace (eventually) IQ Essential.

One of the key features being trumpeted for the new online platform is the watchlist. While a watchlist is not a technological marvel, the small changes, such as adding sparklines for a visualization of price trending, is a nice and modern touch. Enabling snap quote refresh of the watchlist is also a much more convenient way to source quotes from the watchlist that aren’t part of a real-time update feed.

Another feature being highlighted is the ability to trade seamlessly across devices. The reality of 2015 and now 2016 is that individual investors would like access to information about their investments as well as the ability to buy or sell them, across any device.

Of course, while all this innovation is exciting, it also creates a challenge for DIY investors and clients. Questrade now has more platforms, they offer more services, and a wider variety of packages than they ever have before. And, while more is usually better, for most consumers, it’s also a challenge to understand exactly what Questrade has to offer.

With all of these choices and changes, as well as the many areas of investing and wealth management that Questrade is now in, their product offering is no longer so simple to understand. Even though Questrade has maintained a very human voice, and has anchored its presence on social media, the reality is that Questrade is now doing more things than it ever has done before.

This tweet, taken from this week for example, shows that there are still folks out there who remember (and think) that Questrade is the no-fee broker when they shed this status several years ago.

For DIY investors, the lesson is that they can expect Canadian brokerages to have to innovate much more quickly in order to compete effectively with one another. While in theory this competition will drive better pricing and products, it will also create a whole new learning curve to stay on top of the changes within their own brokerages.

Without great support and communication to accompany these changes, the intended ‘improvements’ may backfire into user frustration. Fortunately for brokerages such as Questrade and Desjardins Online Brokerage, their individual releases of new features (such as the conditional orders) have been well supported with videos and content describing how these work.

Ironically, it seems that in order to truly succeed at innovation going forward, tech savvy won’t be the magic ingredient. Rather, a very human quality, emotional intelligence, will be needed to help customers navigate the brave new world of online investing.

Tweets of the Week

In addition to the regular overview of the Canadian discount brokerage voices on Twitter, we’ve also collected the reactions to the most recent discount brokerage rankings from the Globe and Mail’s Rob Carrick from Twitter and Facebook.

Here are some of the reactions to the 2015 Globe and Mail online brokerage rankings from across social media:

Here are some comments from Facebook:

Event Horizon

Counting down to the holidays, it’s a festive week ahead for discount brokerage-sponsored investor education events. Here are some upcoming sessions that may be of interest to those who are new to investing, curious about trading strategies, and options enthusiasts. ETFs, technical analysis, and registered accounts round out this week’s selection.

December 15

Scotia iTRADE – Introduction to ETF Strategies with Pro Market Advisors

TD Direct Investing – Introduction to Investing in Options

December 16

TD Direct Investing – Building Wealth Through Registered Accounts

Scotia iTRADE – Placing Your First 10 Trades with Sarah Potter

December 17

Scotia iTRADE – Head & Shoulder Patterns with AJ Monte

December 18

Scotia iTRADE – Active, Passive or Both Strategies with Purpose Investments

 

From the Forums

Limiting Factors

This past week, the Liberals made good on the pledge to lower the TFSA contribution amounts from $10,000 back down to $5,500. In this post from the RedFlagDeals.com investing forum, the discussion from DIY investors highlights some of the initial reactions and perspectives from the price-savvy crowd.

Smorgasbord

In this post from Reddit’s Personal Finance Canada section, a user is looking for a few answers related to moving funds from Sunlife to Questrade as well as other financial planning questions for a newly started position. Worth a read for those curious about employer contributions.

Into the Close

This week has seen so many different versions of the future, from dystopian to fantastic. Heading into the weekend, here’s a glimpse into the distant future as well as a post that signals a chance to finally dream about a better future.

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Discount Brokerage Weekly Roundup – December 4th 2015

Source: Vine

One of the great things about watching professionals in action is just how easy they make things look. If you’re Aaron Rodgers, airing out a game-winning pass with no time left on the clock just seems like a day’s work. While Canada’s discount brokerages don’t have quite the dramatic finishes that the NFL seems to produce, this past week brokerages have had their fair share of unexpected comebacks and champions that make winning look effortless.

This edition of the roundup is chalked full of commentary and perspective on one of the biggest weeks of the year. Kicking off the roundup is the review of this month’s deals and promotions and the signals that brokerages are moving more aggressively into 2016 than ever before. Next we dive into discount brokerage rankings season by looking at the two big names in Canadian brokerage rankings that published their results this week. Finally we take a look at the news and chatter across the discount brokerage space on social media and in the forums. Saddle up, this is going to be a fun ride.

Deals in Play

At the outset of December it looks as if at least two brokerages, HSBC InvestDirect and Questrade, are interested in spreading some holiday cheer in the form of new deals and promotions.

Starting first with Questrade. Late last month they relaunched their popular Apple Watch promotion – which is actually a $500 gift card to the Apple store. While the addition of yet another promotion brings the number of promotions to at least 8, the launch was interesting for two other reasons.

First, with the expiry date of this promotion well into March of 2016, this seems like one of the premiere offers Questrade will be putting forward heading into the coveted “RRSP season”. The timing of this offer just before the Christmas holiday buying season means that it might just be enough to tip someone into considering Questrade as an online brokerage. Further, the value of $500 at the Apple store for a $100,000 deposit makes it a competitive offering at this deposit level.

A second reason this offer is interesting is because Questrade continues to offer more incentives and promotions than any (or almost all) other online brokerages. Going into December, Questrade alone accounted for just about half of all of the promotions being offered. Alongside the offer for the Apple Watch, Questrade is also offering up an iPad Mini promo as well as other commission-free trading promos. For other Canadian discount brokerages, the fact that Questrade has continued to offer the number and diversity of offers should demonstrate that DIY investors are clearly interested in brokerages who are prepared to give in order to receive.

The second online brokerage to get into the giving spirit this month is HSBC InvestDirect. From December through to March 2016, HSBC InvestDirect is offering up 30 commission-free North American equity trades for individuals signing up for a new account. While this is not the first time HSBC InvestDirect has put forward a commission-free trading offer, it is interesting to note that they too have set their expiry date on this promotion well into March and have launched this offer a month before the end of the year signaling that perhaps HSBC InvestDirect is preparing to compete a little harder for new clients than they have in the recent past.

Like most other competitive marketplaces, these moves by Questrade and HSBC InvestDirect will not go unnoticed. The fact that both of these offers stretch well into 2016 are a signal to other brokerages that it is going to be a very competitive RRSP season and that the sooner they can bring interesting offers to market, the better.

BMO InvestorLine Goes for the Three-peat

This past week financial industry ranking firm Surviscor released their updated set of Canadian online brokerage rankings crowning BMO InvestorLine as their choice for top online brokerage yet again. These past few weeks have been good to BMO InvestorLine as they also took the prize for top online brokerage from the Morningstar awards, which are also very similar in structure to rankings/analysis underpinning the Surviscor ratings.

Below is a video from BNN of Surviscor President Glenn LaCoste giving his thoughts on the latest rankings and trends in Canadian discount brokerages.

In terms of scoring, Surviscor’s rating system included some new elements that weren’t present in years past, namely a ‘Service Level Assessment’ as well as a ‘Mobile Accessibility’ consideration.

One of the interesting components about the Surviscor analysis is that it takes into account over 4000 criteria when coming up with the final score. Of course, since those criteria are proprietary it is difficult to know exactly the weights that lead to the scoring.Even so, a look at the distribution of this year’s scores also shows just how tightly clustered most of the brokerages are according to Surviscor’s analysis.

The graph below (a histogram for the stats nerds) shows that most firms in the ranking have a score between 65% and 74%. What stands out when looking at this chart is just how poorly HSBC InvestDirect performed on this analysis compared to the rest of the firms profiled.

Distribution of scores from Surviscor 2015 online brokerage rankings.

At the other end of the spectrum, BMO InvestorLine and Scotia iTRADE scored above most of the other brokerages but relatively close to one another. This is particularly interesting given the fact that standard commission pricing at both firms is very different.

In terms of BMO InvestorLine, standard commission pricing is in line with many other bank-owned brokerages at just under $10. Conversely, Scotia iTRADE’s standard commission pricing is still closer to $25. Thus, commission pricing is only part of what factors into making a firm rank well in these ratings and, according to these rankings, the overall experience between BMO InvestorLine and Scotia iTRADE may be too close for most to notice.

In fact, the scoring shows that according to these rankings, for about 50% of the brokerages, the experience is bound to be “pretty close” to another brokerage.

For DIY investors the take home message to keep in mind when considering the rankings is that these scores represent a snapshot in time. The industry is constantly evolving and so new features or improvements may show up in between ranking cycles which then in turn change the order in which these firms would be ranked. The fact that many discount brokerages are clustered around the same scores show that most firms do a reasonably decent and probably similar job in terms of the criteria measured by the Surviscor rankings, so it seems that personal preference will have a greater role to play for most DIY investors.

That said, these numbers also show that most brokerages are locked in a very tight race with one another. The big challenge in front of the brokerages for 2016 is just how they’re going to start separating themselves from one another.

2015 Globe and Mail Online Brokerage Rankings Released

Of course what would online brokerage rankings season be without the most widely anticipated and longest running ranking of Canadian brokerages?

Earlier today the Globe and Mail’s Rob Carrick published his annual review of twelve of Canada’s most popular online discount brokerages and there were certainly some surprises contained in this year’s rankings.

Starting first with the actual scores. In the 2015 rankings, there was a clear theme that the top three Canadian online brokerages according to Rob Carrick just happened to be non-bank owned brokerages.

Virtual Brokers has once again reclaimed its title as best online brokerage after having lost it last year to Qtrade Investor (who incidentally came in 2nd place this year). Following in third place was Questrade, a firm that has continuously been moving up the rankings for the past few years.

The battle between Qtrade Investor and Virtual Brokers may now be turning into somewhat of a rivalry as both of these firms continue to score well in the Globe’s brokerage rankings only narrowly edging one another out each year for the past 4 years. And, even though Questrade may have placed third, according to Rob Carrick’s comments on this brokerage, they may very well take top spot should they continue at their current pace.

For the bank-owned brokerages, the only bright spot appeared to be TD Direct Investing. With a revamped website and the implementation of long awaited features (such as the US Dollar RRSP account), TD Direct Investing scored the best among Canada’s bank-owned online brokerages with a grade of a B+.

The rest of the pack of bank-owned brokerages, however, seemed to draw less glowing praise, to put it mildly.

Interestingly, for the businesses with the biggest profits (i.e. the Canadian banks), the ability to create exceptional experiences (at least in the view of the rankings) fell far short of what they could do. One of the reasons often cited by industry insiders, is that the online brokerage arms of many banks just don’t get the resources and respect as some of the other banking units. Ironically, for many bank-owned brokerages, the marketing that their parent bank spends to create expectations for consumers tends to backfire when the bells and whistles and attention to product experience don’t make it to the wealth management arm of their business.

Perhaps the clearest case to be made in these results is that the smaller, independent brokerages are able to be more innovative than their bank-owned counterparts. Some might even argue that in order to compete effectively, the smaller players have to innovate to stay relevant.

Innovation, however, is not without its downsides either. With so much of today’s DIY investing experience tied to being online, being first to market or creating a new platform or website is one thing – having it work under normal and even stressful conditions, however, is something completely different. As we’ve seen time and time again this past year, releases of new software platforms, app updates and websites has not been smooth for any brokerage. For smaller brokerages in particular having technology go down (or misbehave) can create a cascading series of frustrations as they neither have the customer service resources nor the communication channels that larger brokers have to mitigate these kinds of scenarios.

In the case of this year’s Globe and Mail online brokerage rankings, however, there seemed to be an especially large component of the analysis, scoring and commentary devoted to the look and feel of brokerage websites. The argument for doing so, according to Carrick, is that commission pricing is no longer the biggest component to differentiating brokerages. Instead, client experience and more specifically, website experience is.

Another interesting observation about this year’s rankings was that they were not as lengthy or detailed as they have been in years passed (including compared to last year’s). While it is purely speculative, a great deal of the shine on DIY investing has been eclipsed by robo-advisors and a significant focus of the personal finance conversation has been about Canadian real estate. Add to that a fairly abysmal year for Canadian equities and it’s clearly been a tough time for DIY investing to get any positive headlines.

Clearly, many of Canada’s discount brokerages have their work cut out for them in 2016. With rankings season now over, the writing is on the wall for the Canadian discount brokerage industry: step up or step back.

The non-bank owned brokerages are going to have to continue to innovate in order to fend off their larger competitors. Large bank-owned brokerages clearly have to work both smarter and harder at becoming seen as leading edge technology firms – something that is tough and expensive to do given their size. Perhaps the clearest message of all, however, is that discount brokerages that are on ‘auto-pilot’ are probably at the biggest risk of making themselves appear obsolete. While it may be tough to rank first in multiple rankings, occupying the basement of multiple rankings is a sign that DIY investors will almost certainly use to stay away.

Event Horizon

Bundle up and hunker down, it’s a busy week ahead for discount brokerage-sponsored investor education events. Here are some upcoming sessions that may be of interest to yield hounds, those who are new to investing, curious about trading strategies, and options enthusiasts. Tax efficient investing, technical analysis, and registered accounts round out this upcoming week’s selection.

December 7

Scotia iTRADE – Dividends, Balanced Portfolios and the Quest for Yields with Larry Berman

December 8

TD Direct Investing – Alternatives to Mutual Funds: Learn What Else Is Out There

TD Direct Investing – Options as an Income Strategy

December 9

TD Direct Investing – The Evolution of Indexing

TD Direct Investing – Technical Analysis – Advanced Indicators

TD Direct Investing – Tax Efficient Investing

December 10

Desjardins Online Brokerage (Disnat) – Discover the Benefits of the TFSA

Scotia iTRADE – Trading The Double Top with AJ Monte

From the Forums

In this edition of the forums sweep we found an update to this post from the RedFlagDeals investing section that highlights what will be a disappointing change for many Norbert’s Gambit fans at one of Canada’s largest brokerages.

Into the Close

That’s a wrap for this week’s roundup. Now that Black Friday and Cyber Monday have come and gone, there still might be a chance to save big. Speaking of big saves, here’s a treat for the Leafs fans and their new goalie Sparks (yep, we already like him) getting into the saving spirit. Have an awesome weekend!

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Discount Brokerage Deals & Promotions – December 2015

*Update Dec 19th* With 2015 quickly drawing to a close, it looks like Canadian discount brokerages have already put forward their best deals and promotions to take investors into 2016. As the year winds down, DIY investors and traders are looking at places to spend their money rather than grow it, and as such, markets as a whole tend to wane. Still, there are 15 deals on the table and who knows, if DIY investors have been a good bunch perhaps there may be a surprise or two left under the tree before the month is through.

Once again, the month is off to a slow start with no new offers officially launching at the beginning of December. There were two noteworthy promotions that resurfaced through November that reiterated which brokerages are continuing to actively pursue bringing on clients, regardless of the time of year.

As has been the case for most of 2015, Questrade continues to offer more promotions than any one of the other discount brokerages. This month, Questrade has a whopping 8 of this month’s 15 16 open offers. The next nearest brokerages are BMO InvestorLine and Scotia iTrade which each have two offers each and are the only two major bank-owned brokerages with advertised promotions. Other brokerages with offers this month include Desjardins Online Brokerage, Jitneytrade and Virtual Brokers.

We’ll be sure to check in on the brokerages regularly throughout December to see if there are hints of any other deal miracles. In the meantime, if there are any other offers that we might have missed, please let us know.

Extended Offers

There was one online brokerage that took the opportunity to revive one of their longstanding refer-a-friend offers. After a brief absence from the November deals section, BMO InvestorLine updated the terms and conditions of their refer-a-friend program which now states that the promotion runs from November through to January 3rd 2016. As seen in the following tweet, the deadline date was the source of some confusion until the update occurred.

The extension of this program is not a long one so it looks like whatever changes were being contemplated to the refer-a-friend program may show up at the beginning of 2016.

Expired Offers

Heading into December, there were a pair of promotional offers from bank-owned brokerages that expired.

The first was a free trade promo from TD Direct Investing. Although TD has typically not been as active with promotions as some other bank-owned brokerages, they have run promotions during the fall period for two consecutive years now suggesting that they have preferred spots during the year to run promotions. Spring is another of the key seasons, especially for discount brokerages, so stay tuned for what could transpire in early 2016.

The other promotional offer that expired was a commission-free trade offer from National Bank Direct Brokerage.

New Offers

*Update Dec. 19th* For some DIY investors looking for a good deal, Christmas came early in the form of an offer from National Bank Direct Brokerage. Earlier this week NBDB launched a commission-credit promotion that offers up to either $500 or $1,000 in commission rebates for individuals opening a new account with at least $20,000 or $100,000 respectively. The credits are applicable to trades made within 90 days of signing up. See table below for more information.

*Update Dec. 3rd* It looks like at least one Canadian discount brokerage is getting into the holiday spirit. HSBC InvestDirect has launched a commission-free trading offer for individuals who open a new account with them. The offer is for 30 commission-free North American equity trades (i.e. it does not include options trades) which are good for use for up to 60 days. Unlike many of the offers currently on the market, this one does not appear to require a minimum deposit. See table below for additional details. Thanks to Tim for sharing that with us!

While there were technically no new offers that arrived at the outset of December, shortly before the beginning of this new month Questrade once again launched their Apple Watch themed promotion. Specifically, individuals who open a new Questrade account with at least $100,000 may be eligible to receive a gift card from Apple worth $500.00 CAD. While the promotion is certainly suggesting that individuals could receive an Apple Watch, in reality, qualifying individuals can use the $500 gift card towards any other Apple product. Interestingly, the expiry date for this promo has been set to fall right in the middle of the infamous “RRSP” season which means this is likely to be one of the more valuable offerings Questrade puts forward going into the New Year.

Discount Brokerage Deals

Company Brief Description Minimum Deposit Amount Commission/Cash Offer/Promotion Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitneytrade and receive access to their preferred pricing package. n/a Discounted Commission Rates none For more details click here none
Open a new qualifying account with HSBC InvestDirect and you could be eligible to receive up to 30 commission-free North American equity trades. Be sure to read terms and conditions for full details. n/a 30 commission-free trades. 60 days Winter free trade promotion March 15, 2016
Open a new account (TFSA, Margin or RRSP) and receive $50 commission credit . Use promo code: kdkfnbbc $1,000 $50 commission credit none none none
Refer a friend to Questrade and when they open an account you receive $25 cash back and they receive either A) $25; B) $50; C) $75; D) $100; or E) $250 depending on the amount deposited amount. Enter code: 476104302388759 during account sign up to qualify. Be sure to read the terms and conditions for eligibility and additional bonus payment structure and minimum balance requirements. A) $1,000 – $9,999 B) $10,000 – $24,999 C) $25,000 – $49,999 D) $50,000 -$99,999 E) $100,000+ $25 cash back (for referrer per referral; $50 bonus cash back for every 3rd referral) For referred individuals: A) $25 cash back B) $50 cash back C) $75 cash back D) $100 cash back E) $250 cash back Cash deposited into Questrade billing account within 7 days after funding period ends (90 days) Refer a friend terms and conditions; Code Number: 476104302388759 none
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive 5 commission-free trades. Use promo code 5FREETRADES when signing up. Be sure to read terms and conditions carefully. $1,000 5 commission-free trades 60 days 5 commission-free trade offer December 31, 2016
Open and fund a new online trading account with Questrade with at least A)$1,000 or B)$10,000 and you could be eligible to receive either A)10 or B) 100 commission-free trades. Use promo code 100LOWCOM2015 when applying to be eligible for this offer. Be sure to read the full terms and conditions for this promotion. A)$1,000 B)$10,000 A) 10 commission-free trades B) 100 commission-free trades 60 days Commission-free Trade Promotion December 31, 2015
Open a new online trading account (registered, margin or FX and CFD) with Questrade and deposit at least $5,000 in order to be eligible to qualify for a $50 Amazon.ca gift certificate. Clients must also place at least one commission-generating trade within 60 days. Use promo code AMAZON50 when signing up. Be sure to read terms and conditions for full details. $5,000 $50 Amazon.ca gift certificate The Amazon.ca gift certificate will be awarded in CAD and emailed to the client within 30 business days of the account reaching the minimum funding requirement of $5,000 and execution of one commissionable trade in the eligible account. Amazon.ca Gift Certificate Promotion December 31, 2015
Open and fund a new account at Virtual Brokers with at least $5,000 and you could be eligible to receive up to 25 commission-free stock or ETF trades good for use for up to one year. Use promo code “TRADEFREE2015” when signing up to qualify. Be sure to read full terms and conditions carefully. $5,000 25 commission-free trades 365 days 25 commission-free trades December 31, 2015
Scotia iTrade If you refer a friend/family member who is not already a Scotia iTrade account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link. A)$10,000 B)$50,000+ A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50) 60 days Refer A Friend to Scotia iTrade December 31, 2015
Scotia iTrade Open and fund a new Scotia iTRADE account with at least A) $15,000 – $49,999; B) $50,000 -$99,999; C)$100,000 – $249,999; or D)$250,000+ and you may be eligible to receive a corresponding cash back or commission rebate. For commission-free trades use code: FTN-F15 or for cash rebates use code: NC-F15. Be sure to read the terms and conditions carefully for rebate and cash back eligibility. Contact Scotia iTrade for full details on this offer. A) $15,000 – $49,999 B) $50,000 -$99,999 C) $100,000 – $249,999 D) $250,000+ A) 75 commission-free trades OR $75 cash back B) 125 commission-free trades OR $125 cash back C) 250 commission free trades OR $250 cash back D) 500 commission-free trades OR $500 cash back 120 days for commission-free trades; Cash for the cash back offer will be deposited directly by September 30, 2016. 500 free trade or $500 cash back promo December 31, 2015
Open and fund a new National Bank Direct Brokerage account with at least A) $20,000 or B) $100,00 and you may be eligible to receive up to either A) $500 or B) $1,000 in commission credits. Use promo code CashBack2016 when registering for an account to qualify. Be sure to read full terms and conditions for additional details. A) $20,000 – $99,999 B) $100,000+ A) $500 in commission credit B) $1,000 in commission credit 90 days Cash back promo March 31, 2016
Open a new online trading account (registered, margin or TFSA) with Questrade and deposit at least $25,000 in order to be eligible to qualify for free advanced data and 30 days of unlimited commission-free trades. Use promo code ADVANTAGE14 when signing up. Be sure to read terms and conditions for full details. $25,000 30 days unlimited commission-free trades and free advanced data 30 days 30 days unlimited commission-free trades and free advanced data December 31, 2015
Disnat Disnat is offering new & existing clients $500 in commission credits which can be used for up to 6 months. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1-866-873-7103 and mention promo code Disnat500. See details link for more info. $50,000 $500 commission credit 6 months Disnat $500 Commission Credit Promo December 31, 2015
BMO InvestorLine If you refer a new client to BMO InvestorLine and they open an account with a)$50,000 – $249,999 or b)$250,000+ the referrer and the referee will both receive cash. The new account must be opened with the referral code specific to the referrer. A) $50,000 – $249,999 B) $250,000+ A) You(referrer): $200; Your Friend(referee): $50 B) You(referrer): $300; Your Friend: $100 Payout occurs after 60 days (subject to conditions). BMO InvestorLine Refer-a-Friend January 3, 2016
Open or fund an account (TFSA, Margin or RRSP) with at least $100,000 and you may be eligible to receive an iPad Mini 2. Use promo code IPADMINI15Q4 when signing up. Be sure to read terms and conditions carefully. $100,000 iPad Mini 2 60 days IPad Mini 2 Promotion December 31, 2015
Open or fund an eligible account with at least $100,000 and make at least one commission generating trade and you may be eligible to receive a $500 gift card for the Apple Store. Use promo code APPLEWATCH when signing up. Be sure to read terms and conditions carefully. $100,000 $500 Apple Store gift card Gift card will be sent within 30 days of client meeting eligibility requirements. Apple Watch Promo March 31, 2016
BMO InvestorLine Open a new qualifying account with BMO InvestorLine, and fund it with at least $100,000 in net new assets and you may be eligible to receive either A)$200 cash back plus 20 commission-free equity trades. Use promo code FALL2015 when signing up to be eligible. Be sure to read the terms and conditions for more details on the offer. $100,000 $200 + 20 commission-free equity trades Cash award will be paid the week of January 16, 2017. Trades are good for 1 year from signing up for promotional offer. Fall 2015 Promotion January 3, 2016

Expired Offers

Last Updated: December 19, 2015 11:50 PT

Transfer Fee Deals

Company Brief Description Maximum Transfer Fee Coverage Amount Minimum Deposit Amount for Transfer Fee Eligibility Details Link Deadline
Scotia iTrade Transfer $15,000 or more to Scotia iTrade from another Canadian brokerage, and iTrade may pay up to $150 in transfer fees. $150 $15,000 500 Free Trade or $500 Cash Back Offer December 31, 2015
Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees $135 $15,000 Transfer Fee Rebate Details none
Transfer $25,000 or more from another brokerage and Credential Direct will cover up to $150 in transfer fees. Use promo code SWITCHME when signing up to qualify for the transfer promotion. $150 $25,000 Credential Direct Transfer Fee Rebate none
Qtrade Investor will reimburse your transfer fee up to $150 when transferring a balance of $10,000 or more. For reimbursement, please mail or fax a copy of your statement from the transferring institution that shows the transfer charge to Qtrade Investor at 604.484.2627 and indicate your Qtrade Investor account number. $150 $25,000 Transfer Fee Rebate none
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. $150 $25,000 Transfer Fee Promo none
Transfer $25,000 or more into a CIBC Investor’s Edge account and they will reimburse up to $135 in brokerage transfer fees. Clients must call customer service to request rebate after transfer made. $135 $25,000 confirmed with reps. Contact client service for more info (1-800-567-3343) none
Transfer $25,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees $135 $25,000 Transfer Fee Rebate none
Disnat Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1-866-873-7103 and mention promo code Disnat500. See details link for more info. $150 $50,000 Disnat $500 Commission Credit Promo December 31, 2015
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Discount Brokerage Weekly Roundup – November 6, 2015

Source: allhabs.net

Some people don’t even refer to this month as November anymore. “Movember” – the trendy moustache-growing period of the year, has now overtaken the second last month of the year all with the aim at raising men’s health awareness, of course, and having a little fun.  As many traders and online brokerage providers know, however, the trend is your friend until it ends.

In this week’s roundup we take a look at the evolving trends in the deals and promotions circuit, with some interesting changes to the deals mix that took place at the start of the month. Next, even though many razors will be on hiatus for November, there is one that seems to apply to Canada’s largest brokerage in their bid to pull ahead of their brokerage peers. In keeping with the roundup tradition, we’ll close out with a look at the tweets from the past week as well as investor education events and some interesting chatter from the Canadian investor forums.

Let’s Make a Deal

It’s a new month and with it comes updates on the status of promotional deals being offered by Canadian discount brokerages, as well as a look at monthly trading activity stats from Interactive Brokers in the US.

Starting first with the deals, Questrade once again leads the online brokerage pack with almost half of the 15 current promotions or deals coming from the alone. Leading the news on the promotional front, Questrade is once again offering an iPad mini 2 for anyone opening an online account by Dec. 31 and funding it with a minimum of $100,000.

Questrade is also still offering contest entrants a chance to win $5,000 towards a professionally-managed RESP, offer ending Jan. 31, 2016, as well as a $50 Amazon.ca gift card for opening a new online account, with at least $5,000 in funding, between Nov. 9 and Dec. 31. Another new Questrade contest involves a chance to win a $5,000 portfolio with Portfolio IQ. This contest opened Oct. 31 and ends on Jan. 31.

BMO InvestorLine is looking to ring in the New Year resolutely with a promotional offer. Anyone opening an account by Jan. 6, with a minimum of $100,000 in assets, is eligible to receive $200 cash back, and 20 trades that are good for use for up to a year. This offer started on Nov. 2. Unfortunately, their youth-oriented offer didn’t fare as well. It expired at then end of October after a very long run through 2015.

Desjardins Online Brokerage is also busy on the promotional side of things with a unique offering of its own. Current and new clients are getting a combined $1,646 discount to enroll in the Power of Options Educational Course from Trade Global. The $995 course is available for $99 under the promotion, and enrollees also get three months access to optionsource.net, a stocks and options advisory service normally priced at $750 for the three months.

On the trade activity front, U.S.-based Interactive Brokers has released its monthly report for electronic brokerage activity. Of note, there were 655,000 daily average revenue trades (DARTs) in October, which is a one-percent drop from September, and a 4-percent drop from last October. Average commission per cleared client order was at $3.70 for the month, which includes exchange, clearing and regulatory fees.

On the Razor’s Edge

Everyone’s heard the expression: simplicity is a virtue, but not everyone’s heard of Occam’s razor, which is a philosophical principle dating back to the 12th century that selects alternatives based on simplicity. So, if you take Occam’s razor to a set of competing options, the simplest one wins.

Translating this principle into practice for online brokerages, however, has not been so simple. Trading platforms for DIY investors have been notoriously challenging to use – either with too many features, which makes them challenging to learn or too few, which inevitably limit the usability for many types of investors. This year, however, there has been a clear focus on improving usability and simplifying the interface investors use to manage their investments and trade online.

TD Direct Investing is the latest brokerage to upgrade their platform with their new TD WebBroker investor platform. The discount brokerage is touting the greater simplicity of the new online design. A primary feature of this new simplified layout is the navigation menu at the top left of the screen. It contains three links that are always readily available — Accounts, Research, and Trading — all with extensive sub-menus viewable with a click, as well as an easy-access Quick Links toolbar menu to the right.

The new WebBroker homepage layout can be personalized, and includes a summary of a client’s accounts, market and real-data updates — available before, during and after trading hours. If you’ve become accustomed to Microsoft Windows’ tile layout, WebBroker provides a similar nifty feature by placing a client’s accounts in tiles that can be scrolled horizontally and selected with a simple click.

In fact, if there’s one thing that stands out with the new homepage layout, it’s just how many features are available on the same page. Scroll down, and a big “Go to Balances” button takes a user to a detailed view of real-time balances for all accounts. Scroll down even further, and an impressive Top Movers section provides an easy-to-see layout of holdings that are experiencing the greatest market value change for the day.

So, if there are a couple of things that stand out with this new layout, it’s that it’s visually more appealing and accessible than the old format, with more features readily available in one location. The new WebBroker also appears to be simpler: streamline navigation, easier access and customizable features.

Discount Brokerage Tweets of the Week

This week’s discount brokerage tweets showcase customers using Twitter to look for answers from brokerages and receive relatively prompt responses. Making the roundup this week are BMO Investorline, Scotia iTrade, Questrade, and TD Direct Investing.

Event Horizon

It’s a busy week ahead for discount brokerage-sponsored investor education events. Here are some upcoming sessions that may be of interest to those who are new to investing, intrigued by technical analysis, and options enthusiasts. An ETF portfolio primer rounds out this week’s selection.

November 9

Scotia iTRADE – Active Investing Strategies with Independent Investor Institute

November 10

TD Direct Investing – Options Fundamentals

Scotia iTRADE – ETF Model Portfolios with Horizons ETF

November 12

TD Direct Investing – Introduction to Investing

Scotia iTRADE – Price Volume Divergence with AJ Monte

From the Forums

Make the switch

There are a growing number of reasons for individuals to move their money from one institution to another. It’s easier than ever to switch your discount brokerage due to the number of promotions for opening accounts and paying transfer fees, you can check them out here. In this post from the Canadian Money Forum, a user is looking to see what benefits or promotions they can get when they move their portfolio to RBC Direct Investing. Another individual asks for an exit strategy for their Tangerine TFSA invested funds in this thread from the RedFlagDeals investing forum.

ETFs coming to TD

For those of you interested in trading ETFs, TD Direct Investing has joined the party. In this post from the RedFlagDeals investing thread, a user informs the community about TD’s plans to offer ETFs in 2016. It’s going to be a great new year for ETF investors!

Into the Close

The theme of the week appears to be change with a new brokerage platform as well as new deals and promotions to accompany a news cycle that included a surprising change in Blue Jays management, a new World Series champion Kansas City Royals, and fresh faces in a federal cabinet yet to be tested with its new duties. It looks like 2015 may have a few more surprises after all.

Source: giphy
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Discount Brokerage Deals & Promotions – November 2015

*Updated November 6* November starts out quietly with only a couple of new deals from Questrade. Hopefully Canadian online brokers are waiting to launch new promotions sometime before the Holiday season.

At the start of this month there are 13 offers currently available from seven different brokerages. Of those nearly half (46%) come from Questrade, demonstrating once again that Questrade is the discount brokerage offering the most deals or incentives.

The most interesting promotion is one of the new promotions offered by Questrade. It targets active traders that can get the most bang for their buck if they plan to trade a high volume during their first 30 days.

Expired Deals

The biggest changes with this month’s deals are the departure of BMO InvestorLine from our monthly deals & promotions page. All three of their promotions have expired and they did not introduce any new promotions for now. At the time of this publication BMO InvestorLine still have their offers posted on their website. The end of October saw six deals officially expire from three discount brokerages. Here’s a quick list of the deals that expired at the end of October:

  • BMO InvestorLine – Youth Promotion Phase
  • BMO InvestorLine – Refer a Friend
  • BMO InvestorLine – 20 Free Trades + $200 Cash Back
  • Questrade – $250 Cash Back
  • Questrade – Prepaid Visa Promo
  • Virtual Brokers – $50 Cash Back

Extended Deals

*Update: Nov.6 – BMO InvestorLine extended one of their promotional deals on Monday of this week. Individuals depositing at least $100,000 of new assets into a new BMO Investorline account can receive 20 commission-free trades which are good for for use for one full year and $200 cash back. BMO Investorline maintains it’s place among discount brokerages offering promotions to their current and potential clients.

Heading into November, no deals or promotions were extended. It seems that Canadian online brokers are winding things down for the year end.

New Deals

*Update: Nov.6 – Questrade added their own promotion directed at individuals investing at least $100,000. After depositing a minimum of $100,000 in net new assets individuals can receive an iPad Mini 2.

There are two new deals being offered this month and both are from Questrade.

Questrade replaced their Prepaid Visa Promo with a new Amazon.ca gift certificate promotion, the conditions and value of the promotion ($50) are strikingly similar. The other promotion being introduced by Questrade is aimed at active traders, individuals that deposit $25,000 will receive 30 days of commission free trading and free advanced data. Both of these new offers expire at the end of this year. Happy trading!

As always, if there are any new deals or promotions that you’d like to share with us, please drop us a note or comment below.

Discount Brokerage Deals

Company Brief Description Minimum Deposit Amount Commission/Cash Offer/Promotion Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitneytrade and receive access to their preferred pricing package. n/a Discounted Commission Rates none For more details click here none
Open a new account (TFSA, Margin or RRSP) and receive $50 commission credit . Use promo code: kdkfnbbc $1,000 $50 commission credit none none none
Refer a friend to Questrade and when they open an account you receive $25 cash back and they receive either A) $25; B) $50; C) $75; D) $100; or E) $250 depending on the amount deposited amount. Enter code: 476104302388759 during account sign up to qualify. Be sure to read the terms and conditions for eligibility and additional bonus payment structure and minimum balance requirements. A) $1,000 – $9,999 B) $10,000 – $24,999 C) $25,000 – $49,999 D) $50,000 -$99,999 E) $100,000+ $25 cash back (for referrer per referral; $50 bonus cash back for every 3rd referral) For referred individuals: A) $25 cash back B) $50 cash back C) $75 cash back D) $100 cash back E) $250 cash back Cash deposited into Questrade billing account within 7 days after funding period ends (90 days) Refer a friend terms and conditions; Code Number: 476104302388759 none
Open and fund a new account (TFSA, Margin or RRSP) with at least $1,000 and you may be eligible to receive 5 commission-free trades. Use promo code 5FREETRADES when signing up. Be sure to read terms and conditions carefully. $1,000 5 commission-free trades 60 days 5 commission-free trade offer December 31, 2016
Open and fund a new online trading account with Questrade with at least A)$1,000 or B)$10,000 and you could be eligible to receive either A)10 or B) 100 commission-free trades. Use promo code 100LOWCOM2015 when applying to be eligible for this offer. Be sure to read the full terms and conditions for this promotion. A)$1,000 B)$10,000 A) 10 commission-free trades B) 100 commission-free trades 60 days Commission-free Trade Promotion December 31, 2015
Open a new online trading account (registered, margin or FX and CFD) with Questrade and deposit at least $5,000 in order to be eligible to qualify for a $50 Amazon.ca gift certificate. Clients must also place at least one commission-generating trade within 60 days. Use promo code AMAZON50 when signing up. Be sure to read terms and conditions for full details. $5,000 $50 Amazon.ca gift certificate The Amazon.ca gift certificate will be awarded in CAD and emailed to the client within 30 business days of the account reaching the minimum funding requirement of $5,000 and execution of one commissionable trade in the eligible account. Amazon.ca Gift Certificate Promotion December 31, 2015
Open and fund a new account at Virtual Brokers with at least $5,000 and you could be eligible to receive up to 25 commission-free stock or ETF trades good for use for up to one year. Use promo code “TRADEFREE2015” when signing up to qualify. Be sure to read full terms and conditions carefully. $5,000 25 commission-free trades 365 days 25 commission-free trades December 31, 2015
Open a new online trading account with National Bank Direct Brokerage and deposit either A) $5000 – $24,999; B) $25,000 – $49,999 or C) $50,000 and you may be eligible to receive either A) 25; B) 50 or C) 100 commission-free trades. Use promo code “Trade” when applying to qualify. Be sure to read full terms and conditions carefully. A) $5,000 – $24,999 B) $25,000 – $49,999 C) $50,000+ A) 25 commission-free trades B) 50 commission-free trades C) 100 commission-free trades 90 days Commission-free Trades Offer November 30, 2015
Scotia iTrade If you refer a friend/family member who is not already a Scotia iTrade account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link. A)$10,000 B)$50,000+ A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50) 60 days Refer A Friend to Scotia iTrade December 31, 2015
Scotia iTrade Open and fund a new Scotia iTRADE account with at least A) $15,000 – $49,999; B) $50,000 -$99,999; C)$100,000 – $249,999; or D)$250,000+ and you may be eligible to receive a corresponding cash back or commission rebate. For commission-free trades use code: FTN-F15 or for cash rebates use code: NC-F15. Be sure to read the terms and conditions carefully for rebate and cash back eligibility. Contact Scotia iTrade for full details on this offer. A) $15,000 – $49,999 B) $50,000 -$99,999 C) $100,000 – $249,999 D) $250,000+ A) 75 commission-free trades OR $75 cash back B) 125 commission-free trades OR $125 cash back C) 250 commission free trades OR $250 cash back D) 500 commission-free trades OR $500 cash back 120 days for commission-free trades; Cash for the cash back offer will be deposited directly by September 30, 2016. 500 free trade or $500 cash back promo December 31, 2015
Open and fund an eligible TD Direct Investing account with at least a) $25,000 b) $50,000 or c) $100,000 in new (to TD) assets and you could be eligible to receive a) 50 b) 100 or c) 200 commission-free trades. Be sure to read the full terms and conditions for this offer. A) $25,000 – $49,999 B) $50,000 – $99,999 C) $100,000+ A) 50 commission-free trades B) 100 commission-free trades C) 200 commission-free trades 45 days; commission-rebates will be paid by June 3, 2016 200 Free Trades Promo November 30, 2015
Open a new online trading account (registered, margin or TFSA) with Questrade and deposit at least $25,000 in order to be eligible to qualify for free advanced data and 30 days of unlimited commission-free trades. Use promo code ADVANTAGE14 when signing up. Be sure to read terms and conditions for full details. $25,000 30 days unlimited commission-free trades and free advanced data 30 days 30 days unlimited commission-free trades and free advanced data December 31, 2015
Disnat Disnat is offering new & existing clients $500 in commission credits which can be used for up to 6 months. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1-866-873-7103 and mention promo code Disnat500. See details link for more info. $50,000 $500 commission credit 6 months Disnat $500 Commission Credit Promo December 31, 2015
Open or fund an account (TFSA, Margin or RRSP) with at least $100,000 and you may be eligible to receive an iPad Mini 2. Use promo code IPADMINI15Q4 when signing up. Be sure to read terms and conditions carefully. $100,000 iPad Mini 2 60 days IPad Mini 2 Promotion December 31, 2015
BMO InvestorLine Open a new qualifying account with BMO InvestorLine, and fund it with at least $100,000 in net new assets and you may be eligible to receive either A)$200 cash back plus 20 commission-free equity trades. Use promo code FALL2015 when signing up to be eligible. Be sure to read the terms and conditions for more details on the offer. $100,000 $200 + 20 commission-free equity trades Cash award will be paid the week of January 16, 2017. Trades are good for 1 year from signing up for promotional offer. Fall 2015 Promotion January 3, 2016

Expired Offers

Last Updated: November 20, 11:55 PST

Transfer Fee Deals

Company Brief Description Maximum Transfer Fee Coverage Amount Minimum Deposit Amount for Transfer Fee Eligibility Details Link Deadline
Scotia iTrade Transfer $15,000 or more to Scotia iTrade from another Canadian brokerage, and iTrade may pay up to $150 in transfer fees. $150 $15,000 500 Free Trade or $500 Cash Back Offer December 31, 2015
Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees $135 $15,000 Transfer Fee Rebate Details none
Transfer $25,000 or more from another brokerage and Credential Direct will cover up to $150 in transfer fees. Use promo code SWITCHME when signing up to qualify for the transfer promotion. $150 $25,000 Credential Direct Transfer Fee Rebate none
Qtrade Investor will reimburse your transfer fee up to $150 when transferring a balance of $10,000 or more. For reimbursement, please mail or fax a copy of your statement from the transferring institution that shows the transfer charge to Qtrade Investor at 604.484.2627 and indicate your Qtrade Investor account number. $150 $25,000 Transfer Fee Rebate none
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. $150 $25,000 Transfer Fee Promo none
Transfer $25,000 or more from another brokerage and TD Direct Investing will cover up to $150 in transfer fees. $150 $25,000 200 commission-free trades November 30, 2015
Transfer $25,000 or more into a CIBC Investor’s Edge account and they will reimburse up to $135 in brokerage transfer fees. Clients must call customer service to request rebate after transfer made. $135 $25,000 confirmed with reps. Contact client service for more info (1-800-567-3343) none
Transfer $25,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees $135 $25,000 Transfer Fee Rebate none
Disnat Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1-866-873-7103 and mention promo code Disnat500. See details link for more info. $150 $50,000 Disnat $500 Commission Credit Promo December 31, 2015