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Discount Brokerage Weekly Roundup – August 22, 2014

With the markets continuing their push higher yet again, it seems like the bears may just want to find a comfier place to rest – for now. Despite the advances, there seems to be no shortage of market stories looking to poke them back into action. Aptly enough, this week’s roundup has a focus on investors being able to share stories (none of which seem to involve bears though).

This week we take a look at a project launched by one major discount brokerage that seems to have investors talking, followed by an article on trading as a DIY investor, and then hop to a couple of interesting threads from the Canadian investor forums.

RBC Direct Investing Forum Shows Promise

One of the great promises of the internet was that it could bring people together. As a DIY investor, however, trading online can be a bit of a solitary enterprise. Enter investor forums.

As many regular readers of the roundup know, the Canadian investor forums are one of the ways in which investors of all skill levels can connect and discuss a variety of online-investing related topics – or simply brag/trash their latest stock choice.

Recognizing the power of user engagement and the importance of creating a space for investors to connect and compare notes, several Canadian online brokerages including Desjardins Online Brokerage (via Stockscores), Questrade and RBC Direct Investing have created investor-specific forums.

This past week, RBC Direct Investing announced an update on the progress of their investor community and forum. As part of their update, RBC Direct Investing provided some interesting stats on usage of the forums that were launched in 2013. At the most recent count over 8,500 clients have joined the community and RBC has been running a contest in order to encourage more individuals to sign up. One of the unique features of RBC Direct Investing’s community is the ability of users to compare their portfolio against other users (anonymously) which a functionality that none of the other popular forums (online brokerage run or otherwise) currently offer.

Strategically, social and finance is a difficult combination to get right.

One example of it not going right was the now decommissioned TMX social site Waggle. Although considerable money was spent on its development and deployment and it had promising functionality, it never really gained traction. Conversely, the barebones Reddit Personal Finance Canada section continues to grow (and has well over 9500 “readers” at the time of writing), in popularity largely on the strength of community participation.

For RBC Direct Investing, being able to adequately resource the forum doesn’t seem to be the challenge. Instead, like their competitors, the success of their community feature will depend on the time and effort users choose to invest on it.

Do You Like To Trade It, Trade It?

There are more than a few savvy investors that believe that active trading is not only (largely) futile but also detrimental to portfolio performance.

In an interesting piece in the Globe and Mail geared towards DIY investors, author David Israelson highlights this position as he lays out the perils of “overtrading” – a term that the article admittedly acknowledges has no consensus.   While the perspectives in the article provide important guidelines for investors to bear in mind, the article essentially posits that a strategy that loses money in the markets is not a good one. These are similar to Warren Buffet’s infamous advice on investing in the markets: “Rule No.1 is never lose money. Rule No.2 is never forget rule number one.”

What is cold comfort to DIY investors is that just like the professionals, there is no way to know if their portfolio strategy worked until after they’ve tried it. For DIY investors, however, it is especially more of a challenge because they don’t have the same structures and controls in place to manage risk or cut losses that professionals (usually) do.

From the Forums

This past week, there were a couple of interesting forum threads courtesy of the Reddit Personal Finance Canada subreddit.

Fact or Fiction

For DIY investors, one of the most difficult decisions is which discount brokerage to trust with their online trading account. In this post, one user talks about the reports of horror stories associated with Questrade, however the Reddit community chimes in to provide a more balanced point of view.

Are we there yet?

In keeping with the previous thread, the following post is from another user (an account holder with Questrade) who attempted a transfer of funds into their trading account. In an increasingly ‘instant’ world, the delay seemed to get the author a little panicked. While the answers that the community provided where valuable, it was also interesting to note that a rep from Questrade also replied to the author.

That does it for this week’s roundup. For those sports portfolio pickers, good luck on the fantasy football drafts and the season ahead. Have a great weekend and be sure to find excuses to go long on fun!

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Discount Brokerage Weekly Roundup – August 15, 2014

As much as investors and traders alike are beholden to the hard right edge of a chart, there’s something precarious about staring back at a trend line breaking behind you. Despite the possible gloom (for the longs) in stock markets that accompanies a break of an upward trend, Canadian discount brokerages may be experiencing the beginning of a series of new trends. Of course, the funny thing about trends is that it’s often tricky to know just when you’re in or out of one.

In this week’s roundup we take a look at a number of ‘trendy’ stories including a feature upgrade from one of the bank-owned online brokerages, the positive boost that US brokerages are getting, and an interesting growth story investors may want to put on their radar. Of course we’ll cap this week’s roundup with a couple of interesting threads from the Canadian investing forums.

A Platform for Change

Two points a trend does not make – or does it? A developing story we’ve been tracking has been the interest Canadian online brokerages have been paying to trading platforms and user experience. As we reported in last week’s roundup, the announcement by Sterling Trader wanting to expand into Canada is probably just the tip of a platform iceberg floating towards Canadian self-directed investors.

This past week, Scotia iTrade announced upgrades to its mobile platform on Android and Blackberry as well as feature enhancements for its iPad app.

According to their announcement, the new features for the Android and Blackberry apps include fundamental data and analyst ratings, level 2 quotes for Canadian securities upon order entry as well as enhancements to dividend plan-related products.

With the dust on the pricing war having settled (at least for the moment), it’ll be interesting to see which areas brokerages pick to differentiate themselves on. For now it seems like platforms are a good bet as we’re aware of at least two other major online brokerages that have significant platform upgrades coming in the near future. Stay tuned.

US Discount Brokerages Catch a Bid

A couple of interesting announcements came from the US online brokerages E*trade, TD Ameritrade and Schwab this past week.

What stood out amongst the mixed news of July trading performance and earnings numbers from the US-based brokerages was the initiating of buy ratings on giants Schwab and TD Ameritrade by Deutsche Bank.

The comments by analyst Brian Bedell point to a thesis of strength based on the combination of diversified revenue streams and potential market volatility that may accompany interest rate hikes.

Reading between the lines, winning the brokerage game (at least in the near term) seems to be about offering more than just trade execution – something that non-bank owned brokerages may have to think through carefully here in Canada.

Exchanges Welcomed

When most DIY investors think of the stock market in Canada, they immediately think of the TSX and perhaps the TSX-Venture. Over the past 12 years, however, there has been another Canadian exchange – the Canadian Securities Exchange (CSE) – that has been steadily growing.

While awareness and coverage of the CSE has been muted, 2014 looks to be a breakout year. The CSE is experiencing its best year yet in terms of new listings and trading volume. And, where companies go, investors both big and small have followed.

The latest figures from July (as well as from June) are worth looking at as they point towards a marketplace that is gradually working towards a rally.

Many of the newest additions to the CSE are junior companies. When the recent activities at the CSE are juxtaposed with TSX-V performance, however, the picture of a junior market undergoing some kind of  longer term consolidation seems apparent. (For another even more interesting spin on what’s going on in the junior space, the latest Tickerscores piece on Junior Gold miners is worth a read)

2 year chart on S&P/TSX Venture Index

From the Forums

Registered Accounts on the Spot

Switching brokerages is not usually high on the list of fun experiences. An interesting post from the Canadian Money Forum this past week shed light on something that many investors may find even less fun: going from a ‘monocurrency’ RRSP brokerage account to a dual currency RRSP brokerage account. For the spreadsheet enthusiasts and performance sticklers, this is definitely worth a read for the thoughts on adjusted cost base tracking.

Keep it in the Family

In this post from the Reddit Personal Finance Canada thread, there was an interesting discussion that arose over whether money could be ‘given’ to the thread author’s parents to invest. Whenever money changes hands there are usually tax implications or considerations to be aware of that the community helped by sharing.

That does it for this week’s roundup. On a solemn note, this past week the world lost one of the most brilliant actors and comedians of our time. While he will be missed, Robin Williams’ greatest works and the exuberance with which he lived his life will always serve to inspire us. Here’s a link to the soundtrack to one of his greatest movies – Good Morning Vietnam.

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Discount Brokerage Weekly Roundup – August 8, 2014

After a flurry of activity across the discount brokerage space these past several weeks, this past week was a bit quieter. The same, however, can’t be said for the markets.  Despite the relative quiet on the discount brokerage side, a couple of items of interest to DIY investors crossed our radar.  In this roundup, we take a quick look at an interesting announcement from a US trading platform provider, a new deal being offered at a popular Canadian brokerage and as always some interesting perspectives from the Canadian investor forums.

Sterling Trader Looks North

For active and professional traders, choosing the right trading platform is an important part of being able to effectively trade fast moving opportunities. Unfortunately for many Canadian active investors, platform selection at Canadian online brokerages has been very limited.

It is against this backdrop of limited platform selection that this week’s announcement by US-based trading platform maker Sterling Trader is particularly interesting. Contained within that announcement were a number of noteworthy stats and nuggets, chief among them that Sterling Trader is looking to expand its presence internationally – beginning with Canada.

Currently Sterling Trader is offered by only two Canadian discount brokerages (and a number of prop trading firms): Jitneytrade and Virtual Brokers (under the name Power Trader Pro). With the focus on pushing into Canada, however, several other brokerages may show some interest in building their platform portfolio – especially for the active trader segment.

This probably is just the beginning of an interesting shift in this segment of the investor market within Canada so stay tuned as there will likely be more to come.

Flashing Cash

After a bit of a slow start to the August deals and promotions race, Questrade jumped in with an offer to replace their now expired iPad mini/cash-back offer. The latest deal to be added by Questrade is a cash-back offer of $250 cash for a deposit of at least $100,000 and a cash back offer of $100 for a $50,000 (or more) deposit. At the outset of the month only BMO InvestorLine was offering a deal targeted at investors who had at least $100,000 however they now have company once again from Questrade in this tier of deposit size.

From the Forums

With summer in full swing, it would normally be a quiet time in the forums. Throw in a sharp market decline early in the week and that’s enough to get the chatter going again though. This week we’ve got a few interesting conversations regarding DIY investing.

Staying On Top Of Markets

In this post from Red Flag Deals’ investing forum thread, one reader asked what apps for iOS might be good for keeping track of markets. While several online brokerages offer mobile trading functionality, the quote feed experience can be somewhat variable. Check out some of the interesting recommendations from other forum users.

Two Sides of Getting Your Coin

Among the most popular of debates among self-directed investors is that of the ETF vs the Mutual Fund. In this thread from Reddit’s Personal Finance Canada thread, a reader reaches out to the group to get a bit of clarification on what the difference is between the two and what that difference translates into when putting money into the market.

Party in the TFSA

In a break from Beyoncé puns, Miley Cyrus steps in to be the theme for this next post, also from Reddit’s Personal Finance Canada thread. In the thread, a reader is contemplating adding the ‘exciting’ US stories of Apple (AAPL) and Tesla (TSLA) into their TFSA. The list of interesting responses on how to trade US stocks within a TFSA is worth a look. (FYI for those interested, here’s the list of Canadian discount brokerages that offer US currency TFSAs).

That does it for this week’s roundup. It was a bumpy ride this week in the markets so here’s a little levity to celebrate making it through to the other side of it. Have a great weekend!

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Discount Brokerage Weekly Roundup – August 1, 2014

What a difference a day makes. Yesterday was July and the markets were floating near all-time highs today it’s August those gains are gone. While that might not seem newsworthy, when it comes to trading/investing it’s often the simple lessons rather than the ‘news’ that make the difference. Learning how to stomach volatility (ironically as this edition of the roundup is being written while descending through some stomach churning turbulence) is part of the growth and development for every investor. Unfortunately, knowing that doesn’t quite make the experience any less unpleasant.

In this edition of the roundup we cover quite a bit of ground. We’ll start with the new deal being offered by one Canada’s bank-owned brokerages, then head on to the ‘facelift’ that another bank-owned brokerage quietly rolled out, followed by a quick announcement from a popular ETF competition and round third on the discount brokerage news with a pair of interesting stories from yet another bank-owned brokerage. Of course we didn’t forget about the forums – we’ll close out our weekly roundup by looking at a selection of interesting topics related to DIY investing.

Juicy Stakes

A new month means another round of updates to toss onto the grill. This month, there are 13 deals being offered by Canadian online brokerages as of the beginning of August.

The newest deal is a cash back + commission rebate offer from BMO InvestorLine which definitely raises the stakes for other brokerages – especially at the $100,000 deposit level where BMO InvestorLine currently sits unchallenged. Click the following link to view August’s deals and promotions.

Screenshot of HSBC InvestDirect’s new website layout

HSBC InvestDirect Website Gets Some Summer Love

Although they don’t often make it into the roundup, this past week we spotted the new website front-end of HSBC InvestDirect. Their new website has a few touchups, most notably they’ve dropped the drop-down menus talking about the features of their accounts and replaced them with some short summaries. Also, they’ve added in a big section on why to choose HSBC InvestDirect at the top of the website. HSBC InvestDirect received some fairly negative feedback from the last Globe and Mail discount brokerage reviews. With this latest set of changes the site looks and feels easier to navigate however, that’s a fairly subjective metric and so it will be interesting to see if or how that impacts the feedback they get.

Gold & Girls

The Next Big Winner contest sponsored by National Bank Direct Brokerage and Horizons ETFs Management announced their winner this past week. Top prize of $7500 went to Lanette Lam (from Vancouver, British Columbia) thanks in large part to a long and leveraged play on gold using Horizons BetaPro S&P/TSX Global Gold Bull Plus ETF (“HGU”). Ms Lam’s cumulative performance over the six week competition worked out to be just shy of 18%. The next runner up (Nandanie Ojha of Mississauga, Ontario) managed to land an impressive 15.5% return which was good enough to snag the $2,500 prize. An interesting side note of this competition is the ‘gender’ spin. Of the 1024 participants, 17% were women and both the winner and runner up were also women. Also, of the 6 weekly prizes that were awarded, 4 of them went to women. While the combination of timing and picking the right spot have a lot to do with success in the markets, it’s encouraging to see women participating in and succeeding at what is typically viewed as a “man’s game”.

What’s Price Got to do With it?

Competition between Canadian online brokerages has been taken to a whole new level in 2014. With commission pricing having fallen across the board, especially among the bank-owned brokerages, the challenge facing these brokerages is how to remain profitable as a business while also remaining competitive.

This past week Scotia iTrade, which has been a curious hold-out in lowering their standard commission rates, rolled out a slightly more creative approach to improving access to lower commissions under the banner of loyalty pricing.

Individuals can now qualify for a discounted commission rate of $9.99 per trade if they have a combined amount of $50,000 or more across several Scotiabank accounts/products (including Scotia iTrade assets). Previously only Scotia iTrade clients who had at least $50,000 in assets with iTrade or who made at least 30 commission-generating trades per quarter were eligible for $9.99 commissions.

Click the following link to learn more about Scotia iTrade’s new loyalty pricing and how it changes the value proposition for considering iTrade.

Going for DRIP in the Pool

Another news story coming out of Scotia iTrade this week was their announcement of adding the ability to manage dividend reinvestment programs (DRIPs) and dividend purchase plans (DPP) directly online.

From the Forums

Continuing on the dividend theme, here are some interesting forum posts that tie into setting up DRIPs and explain the power of compounding.

Asking Pays Dividends

In the following post from the Canadian personal finance thread on Reddit, a curious investor wants to understand how compounding works in the context of investing. The answers from the community were helpful in demystifying the process.

Taking the Plunge

Getting started with investing on one’s own can be a tad nerve wracking. In another post from someone stepping into the world of DIY investing, a reader on Reddit’s Canadian personal finance thread is looking for the easiest way to dip their toes into the investing pool and asked to have it explained as it would be to a five year old.

That does it for this week’s roundup. It looks like the low volatility in the markets is going to take a back seat so prepare for the media storm. In the meantime, Canadian markets are closed for the long weekend so have safe and enjoyable few days off!

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Discount Brokerage Deals & Promotions – August 2014

[Updated: August 9, 2014]

Coming into August, it’s hard to tell what’s hotter – the summer sun or the activity at Canadian discount brokerages.

This summer, online brokerages have been busy adding new features or tweaking their pricing structures and, we believe, the fall is when brokerages will be working hard to showcase these updates. For that reason, despite the quiet start, we think that August is going to be a particularly important month for deals and promotions.

In terms of new offers, BMO InvestorLine served up a new promotion to replace their outgoing 50/50 promotion which we take a deeper look at below. There were a few deals that expired within July – two at the outset (one from Questrade and the other from National Bank Direct Brokerage) and two towards the end (from BMO InvestorLine and Questrade).

To balance things out, two deals also appeared within July, again from Questrade (which we look at in detail here) and National Bank Direct Brokerage.

One of the interesting things to take note of for August is that there are 6 deals scheduled to expire (out of a total of 14 deals) – and while brokerages could conceivably extend them, the amount of possible promotion turnover going into September could be substantial.

Be on the lookout this month for in-depth looks at the different deals/promotions. Without further ado, let’s jump into the deals for August, and as always, if you hear of a promotion we don’t have listed let us know.

New Deals

[Updated: August 9, 2014]

  • After letting their iPad mini + cash back offer expire at the end of July, Questrade is back with a cash-back only offer promotion. Individuals who open an account and deposit at least $50,000 can qualify for $100 cash back and for deposits of at least $100,000 the cash back offer is $250. See table below for more details.

BMO InvestorLine has launched a new cash back + commission-free trade offer, amicably named the “Smile” campaign.

This offer is open to new and existing clients (who open a new account or opt-in) who deposit at least $100,000 into a qualifying account. Individuals who are eligible for the promotion will receive rebates for the commissions on up to 50 trades placed within 50 days of opening and funding the account as well as a cash rebate of $250.

According to the deal’s terms and conditions, clients will receive the rebates for trading commissions and the cash offer within 30 days after 6 months of the account being kept in good standing. This offer runs from August 1st to November 2nd. For additional details see table below.

Extended

None at this time.

Expired

Of the four deals that expired within July, only one of them had their expiry date moved up, namely the National Bank Direct Brokerage iPad Mini Promotion. In any event, here are the four deals that ended across July:

  • Questrade Canada Day Promotion
  • Questrade iPad Mini Promotion
  • National Bank Direct Brokerage iPad Mini Promotion
  • BMO InvestorLine Spring 50/50 Promotion

Discount Brokerage Deals

Company Brief Description Minimum Deposit Amount Commission/Cash Offer Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitney and receive access to their preferred pricing package and a massive 45% discount on the Real Tick trading platform. n/a Discounted Commission Rates none For more details click here none
BMO InvestorLine For individuals between 18 and 35 who open a new qualifying account with BMO Investorline, they may be eligible to receive 35 commission-free trades, an eBook on investing and potentially waived account minimum fees. Use promo code “New” when signing up. Be sure to read the terms and conditions for more details on the offer. n/a 35 commission-free trades 90 days Youth Promotion October 31, 2014
Open and fund a new Canadian margin account with National Bank Direct Brokerage and receive a promotional margin interest rate of 2% for 3 months. New clients are also eligible for 3 months of $6.95 commission pricing. Use promo code: MARGIN2014 when signing up. Be sure to read terms and conditions for full details n/a A) 2% margin rate (for Canadian margin account only) B) $6.95 commission rate (new clients only) A) 3 months B) 3 months NBDB Margin Account Promotion August 31, 2014
Open a new account (TFSA, Margin or RRSP) and receive $50 commission credit . Use promo code: kdkfnbbc $1,000 $50 commission credit none none none
Refer a friend to Questrade and when they open an account you receive $100 and they receive $50. To receive this deal you must be an existing client with an equity account and refer a person that does not reside with you and who has not previously opened a Questrade account. $1,000 $50 commission credit (friend) $100 commission credit (referrer bonus) 60 days Refer a friend none
Open a new account (TFSA, Margin or RRSP) by August 30 2014 A) $1000 or B) $10,000 to receive either A)10 commission-free trades or B)100 commission-free trades. The promo code 100LOWCOM14S must be used at time of account opening. There are many conditions attached to this offer so be sure to read the details link for more information. A)$1,000 B)$10,000 A)10 free trades B)100 free trades 60 days 100 commission-free trades August 30, 2014
Open a new account (TFSA, Margin or RRSP) by August 30 2014 with either a)$1000 per month, b)$12,000 or c)$24,000 and receive 1 commission free trade per month for A) every consecutive month a $1000 deposit is made [promo code: ONETRADEMTH1000]; B) 12 months [promo code: ONETRADEMTH12] or C) 24 months [promo code: ONETRADEMTH24]. A) $1,000 per month (24 month max) B) $12,000 C) $24,000 A) 1 commission free trade per month per $1,000 deposit B) One commission-free trade per month for 12 months (12 trades) C) One commission-free trade per month for 24 months (24 trades) 1 month (each commission-free trade is only valid for month assigned) One Free Trade per Month Offer August 30, 2014
Open a new TFSA, margin or registered account with Questrade and receive either A) 31 days B) 62 days or C) 90 days of unlimited commission-free stock & options trades. Use promo code FREETRADES14 when signing up. Be sure to read the terms and conditions for more information. A)$1,000 B)$25,000 C)$50,000 Unlimited commission-free trades during associated period. A) 31 days B) 62 days C) 90 days Questrade Unlimited Trade Promo August 31, 2014
Scotia iTrade If you refer a friend/family member who is not already a Scotia iTrade account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link. A)$10,000 B)$50,000+ A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$99.90) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $499.50) 60 days Refer A Friend to Scotia iTrade August 31, 2014
Scotia iTrade Open and fund a new Scotia iTRADE account with at least $15,000 before June 30, 2014 and the commissions associated with your first 100 trades placed within 60 days of the date the account is activated and funded are free. Also, the new FlightDesk platform is being offered for free for 60 days. Use promo code HUN-SP. See details link for further terms and conditions. $15,000 100 commission-free trades ($999 value @ $9.99 commission rate) 60 days Scotia iTrade 100 free trades + FlightDesk August 31, 2014
Disnat Disnat is offering new & existing clients $300 in commission credits which can be used for up to 6 months. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1 800 268-8471 and mention promo code Disnat300. See details link for more info. $50,000 $300 commission credit 6 months Disnat $300 Commission Credit Promo August 29, 2014
BMO InvestorLine If you refer a new client to BMO InvestorLine and they open an account with a)$50,000 – $249,999 or b)$250,000+ the referrer and the referee will both receive cash. The new account must be opened with the referral code specific to the referrer. A) $50,000 – $249,000 B) $250,000+ A) You(referrer): $200; Your Friend(referee): $50 B) You(referrer): $300; Your Friend: $100 Payout occurs after 60 days (subject to conditions). Refer A Friend Terms & Conditions October 31, 2014
Open or fund a new account at Questrade with a deposit of at least either A) $50,000 or more or B) $100,000 and Questrade will provide either A) $100 or B) $250. Use promo code CASHBACK250S when signing up. Be sure to read terms and conditions for minimum account balance requirements. A) $50,000 B) $100,000 A) $100 B) $250 Payout occurs within 30 days of account being funded to appropriate level Questrade Cash Back Promo September 30, 2014
BMO InvestorLine Open and fund a new qualifying account at BMO InvestorLine with at least $100,000 in net new assets and you may be eligible to receive $250 cash back and a rebate of commissions on up to 50 trades made within 50 days of opening the account. Use the promo code SMILE when signing up for the account. Be sure to read full terms and conditions for eligibility and further details. $100,000 $250 cash back + 50 commission-free trades (rebated) 50 days (payout for cash back and commission rebate occurs after 6 months) Smile Promotion November 2, 2014

Transfer Fee Deals

Company Brief Description Maximum Transfer Fee Coverage Amount Minimum Deposit Amount for Transfer Fee Eligibility Details Link Deadline
Transfer $15,000 or more to RBC Direct Investing and they will pay up to $135 in transfer fees $135 $15,000 Transfer Fee Rebate Details none
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. $150 $25,000 Transfer Fee Promo none
Transfer $25,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees $135 $25,000 Transfer Fee Rebate none
Qtrade Investor Qtrade Investor will reimburse your transfer fee up to $125 when transferring a balance of $25,000 or more. For reimbursement, please mail or fax a copy of your statement from the transferring institution that shows the transfer charge to Qtrade Investor at 604.484.2627 and indicate your Qtrade Investor account number. $125 $25,000 Transfer Fee Promo none
Disnat Disnat is offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1 800 268-8471 and mention promo code Disnat300. See details link for more info. $150 $50,000 Disnat $300 Commission Credit Promo August 29, 2014
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Scotia iTrade Launches Loyalty Pricing Program

Here’s a question few people get asked in their day: what would it take to join a club that let’s DIY investors pay $9.99 in commission per trade? Well, if that ‘club’ is online broker Scotia iTrade, the answer is $50,000. At first blush the number may seem steep, however because of how that $50,000 threshold gets calculated, Scotia iTrade’s new loyalty pricing program has actually made qualifying for discounted trading slightly easier.

Getting Creative with Pricing

Without question, 2014 has been the year of falling commission prices. Many of Canada’s largest online brokerages, especially the bank-owned brokerages, have cut their standard equity trading commission prices from just under $30 to under $10.

Scotia iTrade, also a bank-owned brokerage, has opted to take a slightly different path. Instead of lowering their standard commission prices (currently $24.99 per trade) for all of their clients they have lowered commission pricing for certain segments. Earlier this year iTrade lowered the online trading commissions for active traders (defined as those who place at least 150 trades per quarter), to as low as $4.99 per trade.

With their newest plan, called the “loyalty pricing” program, Scotia iTrade is now offering up $9.99 per trade commissions. While they already have that commission as part of their existing pricing structure, they have changed the threshold of qualification for $9.99 commission pricing from $50,000 in assets with Scotia iTrade to $50,000 of accounts or products with Scotiabank and/or Scotia iTrade.

 

How loyalty pricing fits into Scotia iTrade commissions

The Details on Scotia iTrade’s Loyalty Pricing

So, how exactly does Scotia iTrade define ‘loyalty pricing’? According to their website Scotia iTrade clients are eligible for the $9.99 commission as soon as the total balance across eligible Scotiabank (and/or Scotia iTrade) accounts/products reaches $50,000.

The list of eligible accounts is significant and includes:

  • Mortgages
  • Lines of Credit
  • Credit Cards (Visa / American Express)
  • Chequing and Savings Accounts
  • Personal Loans
  • Investment Accounts (TFSA, RRSP, Non-Registered Accounts)
  • GICs
  • Mutual Funds
  • Non-Corporate Business Accounts

Another requirement to qualify for the loyalty pricing commission price is registration for paperless documentation. Scotia iTrade also has a requirement for mobile and iPad app users to log onto Scotia Online each quarter in order to confirm eligibility.

What Loyalty Pricing Means for DIY Investors

Having improved access to better commission rates is always a good thing for self-directed investors. The model picked by Scotia iTrade and Scotiabank means that the “convenience” factor of managing one’s personal finances with a bank-owned brokerage just got a lot more valuable.

Not only does doing everything in one place save time and reduce complexity (often big sticking points with investors juggling multiple accounts) but there is now actually financial incentive for doing so. Also, there is no “minimum number of trades” required to get the preferred pricing but rather just a maintenance or growth of business with Scotiabank.

If there is a downside for investors, it is that those who are looking to get started with investing may not meet the threshold for low pricing or, for whatever reason, may not be able to maintain it at which point they would be subject to standard commission fees.

Banking on Loyalty

The loyalty pricing strategy is not necessarily unique to Scotia iTrade. CIBC Investor’s Edge, for example, has had it in place for a number of years. While the commission-pricing given to CIBC Investor’s Edge clients via the loyalty pricing program is lower ($6.95 per trade vs $9.99 per trade) there are some offsetting factors, such as the higher dollar threshold ($100,000 vs $50,000) to qualify.

With the CIBC program the threshold for best pricing ($6.95 per trade) is set at $100,000 per household whereas with Scotia iTrade the third best commission discount is available (the $9.99 per trade) for $50,000 per client.

Building a Moat

Competing on price and being able to stand out from their competitors have been challenges for the Canadian bank-owned brokerages. Strategically, however, loyalty pricing is the kind of program that bank-owned brokerages can offer far more effectively than their independent brokerage counterparts can.

Whether the online brokerage side of the business helps grow banking or banking helps grow online brokerage, one side of the company can help the other. Thanks to the banking-side relationship, major bank-owned brokerages are able to provide a broader package of services and bundle them into an offer that independents are hard pressed to compete against.

For independent brokerages, the temptation to move into banking services is already apparent in the US. As US online brokerage E*trade has shown, however, wading too far into traditional banking can go horribly wrong if done at the expense of prudence and so winning market share without taking undue risk will be a challenge.

The Bottom Line

The move by Scotia iTrade to introduce loyalty pricing directly pits big-bank convenience against independent brokerage pricing. While $9.99 per trade isn’t necessarily the best price per trade, it is far better than the standard commission price that Scotia iTrade currently charges. Ironically, because of the options to qualify for the discount loyalty pricing, those not already with Scotiabank or Scotia iTrade will be starting to think about the benefits of being disloyal to their current provider.

 

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Discount Brokerage Weekly Roundup – July 25, 2014

As we cruise into the end of July, every trader’s favourite season is drawing to a close. No, it’s not summer but rather earnings season. Depending on which side of an analyst’s estimate a company falls, the news may be great or simply a great disappointment. Regardless, the lesson the market forces everyone to learn over and over again is to keep your expectations realistic.

In this week’s roundup, we look at some of the interesting expectations that Canada’s online brokerages have created and are fanning the flames on. In particular, we take a brief look at 2 fierce competitors and their latest features to be released after which we quickly scan through this month’s expiring deals and round out with an #FTF (From the Forums).

Looking for a Hot Date?

Desjardins Online Brokerage’s new investor education calendar may have several to offer. After receiving a significant makeover, the investor education calendar from Desjardins Online Brokerage launched and is poised to create a bit of a stir across the online brokerage industry. Specifically, with the recent commission price drops across the industry seeming to cool-off, online brokerages will be looking to other components of their business to highlight or improve in a bid to differentiate themselves from one another.

For those discount brokerages that are heavily invested in providing education to online investors (such as National Bank Direct Brokerage, Scotia iTrade and TD Direct Investing) the news probably signals time for some ‘fresher’ thinking when it comes to user experience and investor education.

Read more about the new features of the Desjardins Online Brokerage education calendar here.

It’s All About the Benjamins

National Bank Direct Brokerage has officially joined the ranks of online brokerages that offer US dollar registered accounts. As you can see from a screenshot of their site below, the announcement marks the formal roll out of this account option for RRSP, RESP, TFSA as well as several other popular registered account types.

The ability to have USD registered accounts is a sought after feature with many investors that trade/invest in many US listed securities and who want to avoid some of the steep currency conversion fees imposed by brokerages.

As was reported in February, National Bank Direct Brokerage has been rolling out this feature in phases and with feature how hitting the front of their website, it won’t be long before we start to see more about it and perhaps a response from those brokerages who still don’t offer this account type to investors.

Should They Stay or Should They Go?

With the end of the month just around the corner, there are usually some deals or promotions timed to expire. The two that are currently set to go at the end of this month are the 50/50 offer from BMO InvestorLine and the iPad Mini offer from Questrade. Of the two, the iPad Mini offer has expired once before only to be resurrected. We’ll see which (if either) get a time extension but for the moment both of these deals are scheduled to be in their final days.

From the Forums

This past week across the investor forums saw the usual interesting assortment of questions regarding DIY investing. On the menu for this roundup, we look at where to park cash in a trading account, how Virtual Brokers clients

Cash is king, but where does his highness hangout when not being put to work?

In this post from RedFlagDeals, an investor is looking to squeeze some extra juice out of some cash sitting in their trading account. The community chimes in with some interesting suggestions to try and get that cash to work.

The pricing plan is right

In another thread from RedFlagDeals, the cost of buying and selling ETFs at Virtual Brokers got put under the microscope. Because of their different pricing plans, clients can pick which commission charge works best for a particular trade. Find out what strategies folks ended up suggesting when trading ETFs by clicking the link above.

Lather, rinse, repeat

The ever popular Gambit trade between dual listed stocks was the topic of this post on the Canadian Money Forum. Specifically, a user shared with the community their experience of a bit of sticker shock when trying to do a Gambit in a non-registered account with TD Waterhouse (TD Direct Investing). Fortunately the other forum members chimed in with some helpful tips on how to get it done right.

That does it for this week’s roundup. With the US and Canadian markets (and even Facebook) hitting new highs again, it seems there might be cause to celebrate going into the weekend. Strangely, it seems like Mr. Market and traders don’t exactly know what to expect from one another – kind of like the high five moment gone awry.

 

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Looking for a Hot Date? Desjardins Online Brokerage’s Education Calendar Gets a Makeover

In a landscape littered with commission price drops, lowering price can only go so far in winning the attention and loyalty of potential and existing DIY investor clients. So, what is the secret ingredient Canadian online brokerages need in order to win the attention of self-directed investors? It’s no secret actually – build something really helpful.

With the update of their investor education calendar, Desjardins Online Brokerage has taken a bold move in committing to user experience for accessing education events. Their competitors, most notably those with significant investor education offerings such as National Bank Direct Brokerage, Scotia iTrade and TD Direct Investing, will most certainly be less enthusiastic about the new calendar roll out however for self-directed investors, the change is a signal of something significant across the industry.

Think Outside the Box

Of course, there are those that would ask (and rightfully so) what’s so exciting about a calendar? Well, coming from a site that continues to compile investor education events from Canada’s online brokerages, there’s actually several very interesting things the new calendar signals.

First, with pricing becoming less of a distinguishing feature between providers, there is likely going to be more of an effort required by Canada’s online brokerages to stand out.

This calendar is yet another example of benefits to investors that competition amongst brokerages brings. User experience and the ‘look and feel’ of an online brokerage on the front end are going to matter more.

Another important angle to this calendar launch is that it signals a significant commitment to investor education.

Desjardins Online Brokerage currently runs in the order of 350 events per year. TD Direct Investing, by comparison, runs closer to 3000 per year. While the ‘number’ of events may not be the most telling indicator, it does communicate the scale at which investor education has to be provided and resourced. For Desjardins Online Brokerage, however, they’re continuing to bet big on education, as seen with their partnerships with Stockscores, DayTrader Canada and a potentially wider set of education partners.

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Discount Brokerage Weekly Roundup – July 18, 2014

With the World Cup now officially over many folks can get back to their regular routines. Of course for many traders, staring at a screen all day only to have nothing happen is a regular routine. Don’t be fooled by the calm, as things can (and usually do) change quite quickly. Soccer or no, for Canada’s discount brokerages, the game is still ‘afoot’ and this past week they showed that they’re still out to try and win the attention of DIY investors.

In this week’s roundup we look at some important news from Canadian securities regulators, a pair of deals launched from two online brokerages and showcase some interesting perspectives from the Canadian investor forums.

Making a Statement

A sound financial system is built on trust and transparency. For retail investors, the importance of being able to know what they’re buying and what they’re paying for are crucial to maintaining confidence in the capital marketplace. This past week, a series of important new rules about how fees are disclosed to investors take effect. Check out this article from the Getting Smarter About Money blog that provides a great explanation of the latest and upcoming changes.

Looking Out for Investors

In another regulatory-themed post, (this one from the BCSC site InvestRight) is an important reminder that getting approached or contacted about “investment opportunities” isn’t always above board. This post highlights a number of companies and/or individuals that have raised red flags with regulators. Several of Canada’s major securities regulators regularly publish alerts and provide guidance on how to handle individuals/entities that may approach you for an investment in ‘the next big thing’.

Sunny with a Chance of a Deal

While most people are out enjoying the summer sun, a pair of Canadian online brokerages are attempting to make it rain.

Putting Rates on Ice

On the heels of their recently successful iPad mini campaign, National Bank Direct Brokerage has followed up with a margin account promotion (Canadian margin account specifically). The deal offers a discount on the margin borrowing rate for 3 months of 1%. Check out our online brokerage deals and promotions section for more information.

Save the Date

When it comes to offering deals and promotions, Questrade is certainly one of the most active. With so many deals on the go, it’s interesting to see things continue to get a bit more creative than the ‘cash back’ or the latest iPad mini. This past week we spotted a new offer from Questrade that offers clients one-commission-free-trade per month for up to two years. For many reasons this was an interesting deal, most notably because it competes with several other existing offers. Given the uniqueness of this offer, we put together a detailed look at Questrade’s latest deal here.

From the Forums

Clearing the Bench

Asking one of Canada’s busiest forum of deal hunters which online brokerage they use is a great way to create a bit of a scrum. In fine fashion this post on Red Flag Deals did just that and, in tacky click bait form, what happened next probably wouldn’t surprise you.

Leaving the Group

Savvy investors know that controlling costs can be as important as generating returns. In this post on Reddit, Investor’s Group got put in the cross-hairs of one investor who was rethinking the value of the fees they pay.

A Marginal Trade

The mechanics of trading and order settlement are things that most investors (especially beginners) overlook. An important consequence of that settlement process is when you need to have funds in your account and when (or if) any margin might be used to cover the payment for an order. This article from an investor on Red Flag Deals’ personal finance forum is a good example of why knowing what’s moving where and when is important to know.

That wraps up this edition of the roundup. Have a great weekend and plenty of fun trying to stay cool.

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Deal Review: Questrade’s Commission-Free-Trade-per-Month Offer

The latest offer put forth from Questrade is a sign that Canadian discount brokerages are gearing up to compete even more creatively for new clients. In this post we take a detailed look at Questrade’s commission-free-trade-per-month offer to see what consumers are being offered and what potential strategies might be at play from Questrade’s end.

What is the offer?

Questrade is offering new or existing clients one commission-free trade per month for either 12 or 24 months or for as many months as a client makes consecutive deposits of $1,000 or more (up to a maximum of 24 months). This deal is currently running until August 30, 2014.

Cost and ConditionsQuestrade Commission Free Trade per Month Deal

There are 3 ways to qualify for this deal:

  1. Deposit $20,000
  2. Deposit $12,000
  3. Deposit at least $1,000/month for consecutive months

The offer is open to new and existing clients of Questrade however existing clients cannot use an existing Questrade account to fund a new account to qualify for the promotion.

Individuals can only use the commission-free trade for the month it is assigned to and there are no roll-overs or carry forwards. If a commission credit is not used in the month it is assigned to, clients forfeit that credit for that month. In other words, it is a ‘use-it-or-lose-it’ offer type.

Another important detail to keep in mind is that trading commissions will be charged at the time of a trade and then rebated back to the client within the first week of the month following the month in which the trade was placed.

What is the Value of the Offer?

The value of a standard commission at Questrade can range from $4.95 to $9.95 (excluding ECN or market fees) and the maximum value of a trade commission set forth in the deal’s terms and conditions is $9.95 per trade.

Since what clients get is a discount on a trade (as opposed to cash up front for example), one important assumption is that a client would, in fact, place at least one trade per month for consecutive months.

Let’s consider the available scenarios attached to this offer to see what clients receive for making a deposit:

Scenario 1: Deposit $20,000

Under this scenario an individual has to commit $20,000 of capital into their trading account. By doing so, they receive 24 commission trades (one free trade per month for two years). Hence, the value of the offer is capped at 24*$9.95 = $238.80 which represents 1.19% of the deposited amount over two years.

Scenario 2: Deposit $12,000

With this scenario an individual deposits $12,000 and receives 12 commission-free trades at the rate of one per month. The value of this option is 12*$9.95 = $119.40 which represents 1.00% of the deposit amount over one year.

Scenario 3: Deposit $1,000 a month consecutively

The last option available for this offer is for a client to receive one commission free trade per month for each month that a deposit of $1,000 or more is made. The value of this option is also about 1% over the possible time frame allowed with this option (which is 24 months). Importantly, if a client fails to make a deposit of at least $1,000 for consecutive months they no longer become eligible for any further commission-free trades as a part of this offer.