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Discount Brokerage Weekly Round Up – Sept. 21/2012

Discount Brokerage Weekly roundup:

The big news this week in the world of Canadian online discount brokerages was the release of the 2012 JD Power & Associates Canadian Discount Brokerage Investor Satisfaction Survey results.  With Disnat coming out on top, followed by BMO Investorline and National Bank Direct Brokerage, the survey showed that while Canadian discount brokerages are improving, they still have some catching up to do with their American discount brokerage counterparts.  To read more about the ratings, click here.

Canadian Discount Brokerage Tweet of the week:

@virtual_brokers for their article on protective puts http://bit.ly/NHH70O

Event Horizon:

TD Waterhouse Discount Brokerage is planning a “trader’s expo” this weekend at the TD Waterhouse Investor Centre in Coquitlam. Details can be found here

The people have spoken:

An article about the launch earlier this month of the BMO Investorline AdviceDirect platform to assist retail investors has certainly stirred some investors up.

At the time of writing:

The top rated comment (25 points)from “TheBluesMan” : “1% is ridiculous for this arms length advice. Another cash cow for the brokerage.”

And the lowest rated comment (-4 points) from “EJJ”: “Ya, like I would listen to advice from a bankster. That’s hilarious!”

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3 lessons on investing Gangnam Style

gangnam-styleSpending as much time on the internet as we do here, we couldn’t help but come across the biggest craze to hit the internet since that cute Charlie Bit Me video.  If the suspense is killing you, we’re talking about none other than the video for Gangnam Style (OGS).  In a matter of just over two months this music video has garnered well over 220 million views (70+ million of which were hit the first day it was released) and is awkwardly galloping over other videos to become one of the most popular videos on the planet, already hitting number 1 on the Youtube Top 100 and on pace to surpass Carly Rae Jepsen’s Call Me Maybe in number of views (it already has more likes at this time of writing).

So, with so much hype behind the song, the artist and the dance, we couldn’t help but toss in 3 lessons for investors, Gangnam style.

Read on to find out more.

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Canadian Discount Brokerage Investor Satisfaction Results – 2012

JD Power and Associates have just released the results of the 2012 survey of Investor Satisfaction℠ with Canadian discount brokerages.

Between June and July of 2012, 2900 Canadian retail investors were surveyed about their level of satisfaction with their discount brokerages. Data was obtained for 12 Canadian discount brokerages, although results for Credential Direct were not reported due to insufficient sample size. “Investor Satisfaction” was measured on a 1000 point scale, and covered areas such as trading charges and fees, interaction, problem resolution, financial planning tools, website accessibility and services and seminars.

In terms of scoring, the Canadian discount brokerage industry average score of investor satisfaction in Canada was about 700, with the highest score of the group (768) going to Disnat and the lowest score (656) going to Scotia iTrade. To put those numbers into context, US investors found their discount brokerage experience far more satisfying with an industry average of 768. To put that into perspective, the best scoring Canadian discount brokerage on this scale would be considered just average south of the border.

So where are Canadian discount brokerages falling short? It seems that there are some perceived gaps in problem resolution, trading charges and ‘interaction’. One very noteworthy statistic has to do with loyalty of Canadian investors to their investment firm. This survey found that only 19% (or 1 out 5) of Canadian investors strongly agreed to being loyal to their primary investment firm with 23% of respondents saying they “definitely will” recommend their primary investment firm. Put another way, it seems that 4 out 5 Canadian investors won’t be strongly loyal to their primary investment firm, a situation that will certainly cause Canadian discount brokerages to sit up and take notice.

The implications of this survey point to a real upshot for consumers. Canadian investors will likely benefit from the fierce competition from the crowded market that is the Canadian discount brokerage landscape. In order to get new clients or keep their existing clients from jumping ship, expect discount brokerages to start offering more incentives and promotions (such as the deals listed here), lowered commissions & fees, new services and tools and educational seminars (which you can find listed here) to earn new business and capture the turnover of those “not-so-loyal” customers.

 

Investor Satisfaction Results

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Event Review: Horizons Exchange Traded Funds – ETF 101: An Introduction to ETFs

This event was a presentation by Horizons Exchange Traded Funds, on the basics of exchange traded funds and was held at the TD Waterhouse Investor Centre in downtown Vancouver.   The seminar itself was just over an hour long and provided a great overview on what ETFs are, how they compare to stocks and mutual funds, how they are actually traded and what some of the advantages and disadvantages are of particular types of ETF products.  All in all, it was an informative session provided by a knowledgeable speaker on the topic.   As this was a presentation from a company outside of TD Waterhouse, there was no direct reference to TD Waterhouse products or services, and was thus an opportunity to learn about ETFs in general and Horizons’ products in particular.

Some of the most interesting points presented were around the cost structure of ETFs as well as the ETF industry in Canada and around the world. The relatively low cost of using index ETFs versus the equivalent product in a mutual fund where management fees can be three or four-fold higher in the latter were discussed.  Whether you are a deal hunter or not, the ultra-low management fees (0.07%) of some index ETFs are something worth taking notice of.

This presentation also had an interesting section on the role of market makers in trading ETFs and gave some eye-opening stats on this US$1.5 trillion dollar industry.  In addition to the Horizons Exchange Traded Funds family, other major players in Canada include iShares and BMO with Horizon’s claiming 7% of the ETF market share overall in Canada.

Horizons Exchange Traded Funds offered audience members a few great tips to close out the presentation including:

  1. Use limit orders instead of market orders to improve the chances of getting an order filled at the desired price
  2. Use stop losses to ensure disciplined exits
  3. Avoid trading the opening and closing 15 minutes of the market
  4. Take a look at the depth of ETF orders before executing a trade

To learn more about Horizons ETF family of products, you can find their website at http://www.horizonsetfs.com  and if you’re interested in attending one of their upcoming seminars, they’re listed on their events page here.

If you are interested in learning more about ETFs, you can watch a couple of introductory videos here (10mins) or here (60mins)

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Brokerages Gone Social

Social Discount BrokeragesEven though discount brokerages haven’t traditionally portrayed the most “fun and friendly” image, more and more of them are starting to become visible on social media sites such as Facebook and Twitter. While you (hopefully) won’t find those embarrassing pictures of a drunken night gone wild or an angry rant about a horrible boss, plugging into the news feeds of a discount brokerage can be an interesting way to get insight into the organization, follow any promotions that may be underway as well as get a glimpse at the conversations they’re having with their customers.

While some Canadian discount brokers, such as Interactive Brokers, Jitneytrade, Questrade, Scotia iTrade and Virtual Brokers, have their own dedicated twitter and Facebook pages, others such as Disnat Direct, TD Waterhouse and BMO InvestorLine bundle messages about their other financial products and services along with discount brokerage news.

Social media sites, such as Twitter and Facebook, are tricky territory for companies (especially financial services companies) because these channels are public and interactions between the company and customers are visible for everyone to see.  On the other hand these social media sites offer the opportunity for you to share what you love, or love to hate about your brokerage, giving straight feedback and having your voice heard as a client.

One handy feature of being plugged into something like a discount brokerage’s Twitter feed is that it offers a fast way of seeing what other investors or traders are experiencing. If a website is down or there is an outage of service, one of the best places to check (outside of the trading platform itself) and see what’s going on is via the ‘twittersphere’.  Active traders especially are among the first to let others know if something is amiss.

Our table below has those Canadian discount brokerages that are currently on either Facebook and/or Twitter as well as links to their respective feeds.

Brokerage Name Twitter Facebook
BMO Investorline part of @BMO part of “BMO Community Facebook Page
CIBC Investors Edge
Credential Direct
Disnat Direct @DesjardinsGroup Disnat Direct Facebook Page
HSBC InvestDirect
Interactive Brokers @IBGroupLLC Interactive Brokers Facebook Page
Jitneytrade @Jitneytrade
National Bank Direct Brokerage part of @nationalbank
Options Express
Qtrade
Questrade @Questrade Questrade Facebook Page
RBC Direct Investing
Scotia iTrade @Scotia_iTRADE
TD Waterhouse Discount Brokerage part of @TD_Canada Part of the TD Waterhouse Discount Brokerage Facebook Page
Virtual Brokers @Virtual_Brokers Virtual Brokers Facebook Page
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Learning to Trade On Your Own – Discount Brokerage Educational Resources

discount brokerage education

Learning Objective – Discount Brokerage Education Resources:

  • To understand the different educational resources currently being offered by Canadian discount brokerages

Introduction

Increasingly, Canadian discount brokerages have begun to recognize that retail investors require tools and resources in order to support them in managing their own trading activities.  Fortunately for retail investors, the quality and diversity of resources is improving.  While some discount brokerages have very basic resources, such as glossaries of key terms that count as their “education” section, other discount brokerages, such as TD Waterhouse discount brokerage and Scotia iTrade, offer a number of investor education events both in person and online.

Types of “educational” content

The types of educational presentations that discount brokerages offer usually fall into the “informational” type or the “product orientation” type.  Sometimes there is a mix between the two types, where educational content is presented alongside a specific product, like a trading platform.  Often times, discount brokerages will open up events to existing clients as well as to non-clients in the hopes of being able to generate new business from those that attend the seminars, so be prepared for sales pitches or offers and promotions that are time-limited.  While there are times when you can land a great deal, it is wise to fully understand what you’re going to commit to before signing up on the spot.

Often, modules are presented by experienced teachers or partner organizations that work with a discount brokerage.  The topics presented can cover a wide variety of topics ranging from getting started with trading to more advanced strategies and techniques.   Most educational resources provided by discount brokerages today is geared towards beginners.  For that reason, some information and lessons are presented by staff members or business development associates that don’t have an in-depth background as a trader and/or teacher.  Be sure to ask about the background of the ‘instructor’ to gauge how well-versed they are in discussing the topic they’re presenting.

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Event Review – Margin and Short Selling by TD Waterhouse Discount Brokerage

Short selling

This past August we attended several investor education events put on by TD Waterhouse Discount Brokerage.  These events were aimed at educating retail investors on the concepts, practices and strategies that will better prepare them when trading. The most recent session we attended was about margin and short selling.

The session covered a number of topics related to using margin including defining margin trading, trading account types, the benefits and risks involved in margin trading and ways of reducing that risk. Our main takeaways from the presentation on the subject of margin trading include:

  • Margin trading is leveraging assets you own or intend to buy
  • Leveraging is the degree to which an investor uses borrowed funds to purchase a security
  • Benefits include increased buying power, lower debt interest rate and the most interesting benefit of all, you can withdraw cash from your margin credit

Of course where there is a silver lining there is always a cloud. There are a few drawbacks to margin trading but the main one is that you can lose more than you invested. You can help mitigate some of these risks by not over-borrowing, diversifying across securities and sectors and having an exit and margin-call strategy.

Short selling was also covered in this presentation. Topics covered included the definition of short selling with examples, reasons to short sell, trading requirements in short selling, some potential risks and ways of reducing those risks. Our key takeaways for this section include:

  • Short selling requires borrowing a security from a broker in order to selling it, then buying back the security to return it to the broker.
  • Profits or losses are realized when shares are repurchased to return to the broker
  • Losses can be infinite in short selling as there is no limit on share price gain
  • Profits are capped as the share price will only go as low as zero

One can utilize the same strategies used for minimizing risks in margin accounts when short selling. These strategies include starting out small, diversifying investments and having an exit and margin-call strategy in place.

Overall the TD Waterhouse Discount Brokerage session on margin and short selling was informative. The presenter was knowledgeable and answered all questions asked throughout the presentation.

These types of education oriented events are a great opportunity to learn more about investing and trading, especially if you’re just starting out.  To find more educational events, check out our investor education calendar here.

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Questrade mobile trading app officially released

Earlier this week, Questrade officially launched their IQ Mobile for Android and iPhone and with that they join the rank of other discount brokerages who’ve created mobile-friendly sites or smartphone apps for trading (to see who else offers mobile trading apps check out our review here).

Questrade’s mobile trading app will help investors and traders execute trades, find out stock quote information and check their account and trade position statuses from their smartphones.  The stock price quotes are provided as “snap quotes” (meaning you need to click to refresh the prices). One of the neat features is the integration of the mobile platform with their other IQ trading platforms.   Blackberry users will have to wait until the fall for a version of the mobile IQ compatible with their smart phones.

To learn more about the IQ mobile platform, you can click here and if you want to see Questrade’s video tour of the IQ mobile, check out the video below.

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Event Review – Making Decisions Using Technical Analysis Seminar by TD Waterhouse Discount Brokerage

Technical Analysis

Making Decisions Using Technical Analysis

This lunchtime session was held in the downtown Vancouver TD Waterhouse Investor Centre, and was part of a series of educational seminars for retail investors offered by TD Waterhouse Discount Brokerage.  The focus of this seminar was on technical analysis and covered what technical analysis is, types of trends, support and resistance, moving averages, indicators(MACD) and using multiple time frames.

With so many topics covered, this session was a brief introduction to these topics and serves as a good starting point for further research.  There’s quite a bit of material in books and online about technical analysis and using indicators, including links in this post, as well as a really great introduction found here.

Some of the tools that TD Waterhouse Discount Brokerage offers with their trading platform were also covered, including the Recognia tool which can help identify technical patterns and is a handy tool for looking for potential trading ideas.

Overall, this is a session that moves through a lot of information and might be overwhelming for beginners. Technical analysis takes some getting used to and so practice is key to to really understanding what’s going on. This type of seminar is good for getting your feet wet, and if you’re a TD Waterhouse Discount Brokerage client, a chance to see how to use the WebBroker or Active Trader platform to do some of the charting or analysis.  To get the most out of a session like this, some additional reading before or after (or both) would be helpful for following along.

Lastly, as a bonus for attending the seminar, the downtown TD Waterhouse Investor Centre has a couple special promotions for people opening up a new account, which you can learn about here.