A famous football movie said sometimes life is a game of inches. As the busy season for investors and brokerages kicks off, it looks like there are lots of interesting changes, big and small, that are taking place in and around the brokerage industry, to win over new clients. From growing a client base to new leadership to new products or services, this week has a little bit of everything thrown in.
On the docket this week, we’ll take a look at a lot of little developments across the board. Starting first with stats from one independent discount brokerage that shows they’re making strides with investors. Next we highlight one online brokerage that’s looking for a new vision and some leadership and what that reveals about their plans for the future. After that, we’ve got a new trading app launched from one Canadian brokerage who’s doubling down on mobile trading. From there we’ll take a look at the latest pitch being made to millennial investors and whether it’s a hit or a miss. And finally we’ll recap what DIY investors were chatting about on social media and in the investor forums.
Interactive Brokers’ mixed metrics
The stat sheet from Interactive Brokers’ August trading figures paints an interesting picture of the landscape for online brokerages. On the one hand, it looks like trading volume has significantly diminished compared to last year at the same time. A drop off of 22% on a year over year basis as well as a 4% decline compared to July’s figures suggests the volatility picture is very different this year than last. On the other hand, metrics such as margin loan balances, credit balances and most notably client accounts all continue to show growth compared to last year and last month.
BMO InvestorLine looking for new president
What does it take to be the president of a Canadian online brokerage? It is an interesting question that was prompted by the recent online posting for a new president at BMO InvestorLine.
Longtime observers of the Canadian online brokerage space will note that senior leadership in the online brokerage space tends to have quite a bit of turnover. Within the past several years, however, BMO InvestorLine in particular has seen a number of individuals take the helm and so it is interesting to be able to take a look at what they’re hoping to bring in.
Aside from the expected components of being a solid leader, there appears to be a trend towards becoming increasingly technologically proficient and to a degree, prescient. To be able to craft a strategy for 3 to 5 years into the future takes a certain comfort level with seeing the big picture for the self-directed investing industry but also being able to track where and how technology will evolve for consumers who also happen to be investors, which is no easy ask.
To that end, it is telling that a core component to the strategy of BMO InvestorLine is to try to become a “technology leader”.
Ironically, this exchange on Twitter (also shown below) that happened just a few days ago showcases the jumping off point the new President is working from. This certainly suggests that there are some hearts, minds and browsers that need some adjusting before “technology leader” springs to mind for many DIY investors when thinking of BMO InvestorLine.

Regardless of who lands in the driver’s seat next, we’re happy to extend an invite to the BMO InvestorLine team (some of whom are regular readers of the roundup) or the future president to drop us a line if you’re interested in achieving some of your strategic objectives.
Desjardins Online Brokerage launches a new app
On the technology theme, earlier this month Desjardins Online Brokerage released a new app for its Disnat Classic clients on both iOS and Android.
The new mobile trading app adds another way in which to access the Desjardins Online Brokerage or Disnat online trading experience since there is already a mobile site that enables DIY investors to perform the essential functions of trading online.
Some key features of the app include streamlined account summaries, clean charting and an easy to use interface for placing orders or checking their status.
In terms of response, the early ratings in the respective app stores appears to be positive. With a user interface that appears modern and in line with better practices, users have given the app close to a 4.5 out 5-star rating on Android and 3.5 star rating for iOS – the new mobile experience has managed to score high praise (albeit with a small number of reviews) compared to other online brokerage mobile apps.
Active traders who use the Disnat Direct platform, however, are out of luck for the moment. Nevertheless, it appears that evolving the online user experience, especially on mobile, is definitely now on the radar and task list of the team at Desjardins Online Brokerage.
TD Direct Investing selling the sizzle
In a news release yesterday, TD Direct Investing shared some interesting data on what millennials seem to think about DIY investing.
The data, derived from a survey of about 1750 “millennials” which took place between February and March of this year, suggested that a lack of money and know-how were the key barriers to getting started with investing. Also, given the insane volatility at the time, it shows that timing market surveys on the stock market is also a tricky gig – but we digress.
According to TD Direct Investing, there are 3 tips (labelled the “ABC”) which they are hoping might inspire some younger investors to look more closely at the DIY investing world:
- Act Now
- Brush up on the basics
- Choose your own adventure
The nudge towards considering DIY investing comes at an interesting time for the wealth management landscape.
An increasing number of ‘millennial’ investors are being courted by and turning to robo-advisors, the digital wealth management solution that can cut out the tasks of having to act, learn or choose. Showcasing the benefits of DIY investing over and above the robo-advisor route won’t be an easy sell.
Robo’s aren’t the only challenge for Canada’s largest online brokerage either. It looks like they’re increasingly being surrounded by programs or promotions aimed squarely at the same audience they’re hoping to reach.
Last week we reported on Qtrade Investor launching a young investor pricing program as well as highlighting several other initiatives from online brokerages that are directly targeting ‘younger’ (aka millennial) investors.
In TD Direct Investing’s case, this press release might be the signal that they’re preparing to respond more emphatically to the changes going on in the DIY investing space, which should be an interesting set of adventures for all.
Discount Brokerage Tweets of the Week
On a short week it may have been a week to be short. Either way clients chimed in about some of the issues on their minds. Mentioned this week were BMO InvestorLine, Questrade, Scotia iTRADE and TD Direct Investing.
From the Forums
Drinking the not-so-Kool Aid
Well this is a new one. This post on reddit from one supposed bank-owned brokerage employee provides an interesting window into a) airing grievances about a job to the world and b) what happens with your trading accounts when you start working in the industry. Fascinating stuff.
What to do with 5K?
Crowdsourcing financial advice seems like an interesting approach to money management however it’s clearly a sign of the times. On this post from the Personal Finance Canada subreddit, one keen would-be investor wanted to know what the best route forward would be to deploy the hard earned cash.
Into the Close
That’s a wrap for this week’s roundup. Coming off the long weekend last weekend, it’s nice to have this one show up a little sooner. For sports fans, it’s a great weekend with football back on the timetable north and south of the border, the Paralympics in Rio and hockey back in focus. Also it’s a welcome distraction from the nuttiness that was today’s trading day – and speaking of distractions, this post on Facebook should hopefully provide a welcomed dose of the chuckles. Have a great weekend!

September’s here and it’s all about the kids – well at least what some people consider to be kids anyway. After a summer spent huddled away figuring out what the ‘cool kids’ of investing may want, the Canadian discount brokerages have launched into September with some new features that are clearly aimed at winning the interest of millennials.





With fall on the horizon, it’s not just the colours of the leaves that will be changing. As we ride out the final days of August, more and more Canadian discount brokerages are starting to unveil some of the changes they’ve been working on all summer in hopes that they can get on the radar of Canadians who now have more options when it comes to where and how they want their money to grow – assuming of course that they have the money to invest.
With the 2016 Rio Olympics staring down the final stretch, it has been quite the run for Team Canada and for many athletes the world over. Like the athletes who are focused on getting themselves on the podium next time, Canadian discount brokerages who want to win understand that training to be better happens day in and day out.

One the great lessons embodied by the Olympics is that preparation, practice and discipline lead to success. It’s a message that holds true not only in the world of sport but also in the world of investing. For Canadian discount brokerages, one of the ways in which they can help enable investors to succeed is by providing access to great educational resources. While the Olympics may dominate the headlines for a few more weeks, at least one brokerage has big plans about making a big splash by getting back to school.
Citius, Altius, Fortius – the Latin version of the motto of the Olympics which translates into faster, higher, stronger – seems to be an appropriate jumping off point for this week’s roundup, especially as the US stock markets hit new ‘personal bests.’ As with the Olympic games in Brazil, competition between Canadian discount brokerages is quite fierce – which definitely forces brokerages to step up their game.

The summer Olympics are just around the corner and with them will come all kinds of excitement, fanfare and of course, the widely anticipated opening ceremonies. While there aren’t typically flag bearers, parades, fireworks or exotic choreography, there are a handful of Canadian discount brokerages who try to make opening an online trading account feel exciting.
With the activities going on in the US republican convention this week, it was difficult to escape the news cycle that was dominated by the upcoming US elections in November. Alas there are no plagiarized speeches, comb-overs or bad spray tans (at least that we know of) in the online brokerage space. Given the hubbub in the US, it seems fitting that this week we also shine a spotlight on US-based online brokerages as they reported their quarterly earnings and provided a fascinating glimpse behind the curtain of the world of an online brokerage.

