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Globe and Mail 2012 Canadian Discount Brokerage Rankings Review

Virtual Brokers Takes Top Spot

The 2012 Globe and Mail Canadian discount brokerage rankings are out as of today with Virtual Brokers claiming the top spot and displacing the 6 year “reigning champ” of this survey, Qtrade (which came in second), by a razor thin margin.

Becoming Globe and Mail’s top ranked brokerage, albeit barely, was a pretty lofty achievement for Virtual Brokers for a number of reasons, not the least of which is because they were sitting at the bottom of the ranking back in 2010. This year (2012) marks only the third year in which Virtual Brokers has been included in the ranking, so for such a recent entrant into the ranking pool to move up so quickly is certainly noteworthy.

So what took Virtual Brokers from the bottom of the pack in 2010 to being crowned the best Canadian discount broker for 2012?  Certainly credit is deserved where credit is due.  Virtual Brokers has aggressively priced their services far lower than many of their peers and started to match the types of services found at their competitors.  Of course, it also helps to understand how the types of categories that went into this ranking could impact the outcome. In order to understand what being the “best discount brokerage” really means, we took a closer look at the rating system used by the Globe and Mail’s Rob Carrick.

Looking at the Ranking Structure

The following five sections (and the percent they play in the scoring) are used in the Globe and Mail discount brokerage ranking to assess each Canadian discount brokerage:

  1. Costs – 25%
  2. Account Information – 25%
  3. Trading – 20%
  4. Tools – 20%
  5. Innovation -10%

For this ranking, the two factors that heavily influence the overall ranking are costs and account information (combined they form 50% of the score).  The last three categories of trading, tools and innovation combine to form the other 50% of the ranking.  Interestingly, when looking at the definition of innovation: “Which firms are leaders in terms of cutting prices and introducing new services, and which are followers?” price comes in again.

Thus, the prices that a brokerage charges for its services end up having a bigger influence in the overall score relative to any other single component.  Virtual Brokers had the strongest showing on fees and innovation and tied for first in the “trading” category which likely gave it the edge it needed to squeak out ahead of Qtrade.  Qtrade shone brightest in the “account info” category.  Sometimes the overall ranking can mask some particularly noteworthy performances.  On the good side, buried in the results is an impressive perfect 20 out of 20 that TD Waterhouse managed to achieve in the Tools category (even though they were ranked 6th overall).  Conversely, the lowest ranking was given to HSBC InvestDirect which ‘earned’ a particularly biting comment: “They win in one respect – most annoying log-in process.”

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Discount Brokerage Weekly Roundup – Nov. 16/2012

Canadian discount brokerages seem to be busy in their workshops planning what to unveil for next year.  Many of the major financial institutions have their financial year end at October 31st which means they’re setting budgets and planning marketing campaigns for 2013.  Because of the upcoming Globe and Mail discount brokerage rankings due out next week (see below), marketing teams are holding their breath as to how to respond.

In the meantime, a couple of Canadian discount brokerages are jumping the gun with some new promotions.  Scotia iTrade just launched a new “refer a friend” promotion, in which referring business to them can get you either a) $50 or $100 dollars or b) 10 or 50 trades free.  If the most recent J.D. Power & Associates  Investor Satisfaction rankings prove to be correct, however,  Scotia iTrade may find getting referral business from their clients a bit of a challenge. The number of Canadian discount brokerages currently offering “refer a friend” deals is now three (Questrade and BMO Investorline are the other two).  For updated details on discount brokerage promotions, see our deals page here.

Questrade appears to be heavily promoting their new Ring the Bell with Questrade campaign (with spots on StockTwits and BNN) in which the grand prize winner will get to ring the opening bell at the NASDAQ Marketsite in New York City.  In addition to airfare, hotel and $500 in spending money, you will get broadcast on the famous NASDAQ MarketSite screen (which you can see a live webcam of here).  For more information on the “Ring the Bell with Questrade” contest, click here.

Also, as mentioned in this article in the Globe and Mail, this week Rob Carrick will release his annual Canadian discount brokerage ranking.  We know that discount brokerages are eagerly awaiting this year’s results as this comparison, along with the J.D. Power and Associates ranking are great publicity for the discount brokerages.   If you’re interested in Canadian discount brokerage rankings, look out for our upcoming special “comparison of comparisons” series where we compare the different comparisons of discount brokerages.

Event Horizon

This week will be a busy one for HSBC as they are taking their series, “Global economic forecast – the world in 2013 and beyond” across the country.  This seminar will take place in Toronto (Nov. 19th), Saskatoon (Nov. 20th), Edmonton (Nov. 21st), Calgary (Nov. 22rd) and Vancouver (Nov. 23rd).  To register for the event you have to be a member of the site Business Without Borders.  Membership to the website is free as is entrance to the talks.  For more information click here.

Best Canadian Discount Brokerage Tweet of the Week

This week’s best discount brokerage tweet comes from the affiliate of Disnat Direct,  @DesjardinsGroup.  Typically the tweets from @DesjardinsGroup point to interesting articles in the news elsewhere, but a link to original economics research caught our eye.  Specifically, the report on what might happen to the U.S. dollar going into the much talked about fiscal cliff.  To read the tweet, and the article, click here.

The People Have Spoken

This week, a post by J Watts in the Canadian Money Forum, started an interesting discussion on the “Best Bank for Mutual Funds and Direct Investing”. If, like J Watts, you’re a long-time holder of mutual funds, you might want to have a peek at what others had to say.

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Discount Brokerage Deals & Promotions – November 2012

November’s lineup of discount brokerage deals and promotions features many of the same players from last month, except with some minor changes to dates and amounts.

Starting first with the newest deals. National Bank Direct Brokerage is running the “Take Control of the Markets!” promo where they’re offering new clients who open an account with $25,000 or more $6.95 flat fee pricing on equity trades for six months. This deal replaces two of their previous promotions, the “Commission Holiday” and “refer-a-friend”.

BMO Investorline is running the “Path to Online Investing Promotion” starting this month.  The bonus offer for this promotion is 150 free trades (which you have 60 days to use) and $150 cash back and is basically a repackaging of the 150/150 promotion (which expired at the end of October) with the main difference being that the “Path to Online Investing Promotion” requires a deposit of $100,000.

Questrade has interestingly extended one of its existing 100 free trade deals into mid-November. The expiry of Questrade’s deal seems to fall at the same time as the expiry of Scotia iTrade’s huge unlimited trades promo.

Those Canadian discount brokerages that are in a bit of a holding pattern from last month include Virtual Brokers, Scotia iTrade, Credential Direct and CIBC Investors Edge.  The transfer fee deals being offered are the same as last month and include Questrade, National Bank Direct Brokerage, Virtual Brokers, Qtrade, Disnat Direct and Credential Direct who are willing to kick in between $125-$150 to help with transfer out fees.

As they have been for some time, Jitneytrade’s exclusive offer for SparxTrading.com’s visitors is still in full effect and worth looking into for the active traders looking for a break on pricing and platforms.

Discount Brokerage Deals & Promos

Company Brief Description Minimum Deposit Amount Commission/Cash Offer Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitney and receive access to their preferred pricing package and a massive 45% discount on the Real Tick trading platform. n/a Discounted Commission Rates none For more details click here none
Open a new account (TFSA, Margin or RRSP) and receive $50 commission credit . Use promo code: kdkfnbbc $1,000 $50 commission credit none none none
Open and fund a new registered, margin or TFSA account and fund it within 30 days with either A)$1,000 B )$25,000 or C)$50,000 and you will be eligible to receive either unlimited free trading for A) 1 month, B) 2 months or C) 3 months depending on your deposit amounts. You must the code INFINITE to qualify. This is open to new and existing clients. There’s lots of fine print so be sure to read the details link. A) $1,000 B) $25,000 C) $30,000 Unlimited trading (No commissions charged on any trades placed) A) 31 days B) 62 days C) 90 days Unlimited Free Trades Promotion January 15th, 2013
Refer a friend to Questrade and when they open an account you receive $100 and they receive $50. To receive this deal you must be an existing client with an equity account and refer a person that does not reside with you and who has not previously opened a Questrade account. $1,000 $50 commission credit (friend) $100 commission credit (referrer bonus) 60 days Refer a friend none
Credential Direct If you are a client of North Shore Credit Union, you can qualify for 5 free trades as well as a $125 transfer fee credit to cover transfer fees from another discount brokerage ($10,000 minimum transfer in value). To qualify, you must enter NSCU-05Trades on your application. $10,000 5 free trades must use trades by Feb. 28/2013 North Shore Credit Union Promo December 31, 2012
Get up to 100 free trades when you fund an account with a minimum of $10,000. You must open this account by November 15th, 2012 and fund it with $10 000 within 30 days of account activation to qualify. You must enter promo code “100FREEQ”. There are quite a few other details, including a minimum balance requirement, so be sure to check the details link. $10,000 100 free trades ($495 value @ cheapest commission rate) 60 days 100 Free Trades January 15, 2013
Scotia iTrade If you refer a friend/family member who is not already a Scotia iTrade account holder to them, both you and your friend get a bonus of either cash or free trades. You have to use the referral form to pass along your info as well as your friend/family members’ contact info in order to qualify. There are lots of details/conditions to this deal so be sure to read the details link. A)$10,000 B)$50,000+ A) You(referrer): $50 or 10 free trades; Your “Friend”: $50 or 10 free trades (max total value:$199.80) B) You(referrer): $100 cash or 50 free trades; Your “Friend”: $100 cash or 50 free trades (max total value: $999) 60 days Refer A Friend to Scotia iTrade February 28, 2013
TD Waterhouse Open an account with $25,000 or more and receive 10 free trades. This offer is only valid at the downtown Vancouver TD Waterhouse Investor Centre. 10 trades must be completed within 6 months of account opening; reimbursement based on $9.99 commission rate. $25,000 10 free trades 6 months scanned photo of flyer none
Scotia iTrade Open and fund a new Scotia iTRADE account with at least $25,000 before December 31, 2012 and the commissions associated with your first 100 trades placed within 60 days of the date the account is activated and funded. Also, the new FlightDesk platform is being offered for free for 60 days. See details link for further terms and conditions. $25,000 100 free trades ($999 value @ $9.99 commission rate) 60 days Scotia iTrade 100 free trades + FlightDesk December 31, 2012
Open a new account with $25,000 before November 30th, 2012 and receive 150 trades free. (Applies to the first 150 trades placed within 60 days of account opening at a maximum of $6.49 per trade with a total maximum value of $973) $25,000 150 free trades ($973 value @ $6.49 commission rate) 60 days New Account Promo November 30, 2012
Open and fund a new account with National Bank Direct Brokerage with $25 000 or more, and your commission rate for 6 months will be $6.95 Flat. $25,000 $6.95 Flat commission rate 6 months Take Control of the Markets Promo February 28, 2013
Open an account with either: A) $25,000 or more and receive a $100 cash credit and 25 free equity trades. or B) $50,000 or more to receive $200 cash back and 50 free equity trades. A) $25,000 B) $50,000+ A) $100 cash credit + 25 free equity trades ($823.75 (min)total value @ standard equity rate $28.95) B) $200 Cash credit +50 free equity trades ($697.50 total value @ active trader rate $9.95) 60 days Cash back offer December 31, 2012
BMO InvestorLine Existing BMO Investorline clients who refer a ‘friend’ who then opens an account, (and the “friend” too) can qualify for a cash bonus, depending on the deposit amount. For deposits of between $50,000 and $249,999, the referral bonus is $200 and the “friend” receives $50; for deposits of over $250,000 the referral bonus is $300 the “friend” receives $100. To qualify for the deal, the referral reference code needs to be included in the application – see the details link for terms and conditions. $50,000 $50 cash (friend) $200 cash (referrer bonus) 60 days (see details) Refer a Friend Promo December 31, 2012
Scotia iTrade Open one or more new Scotia iTrade account(s) by November 16, 2012 with at least $50,000 in cash or net equity and receive 100 days of commission free trades. Also, you get to try FlightDesk free for100 days. To qualify you must enter promo code ” F’12 OFFER” when submitting new account application. See details link for more information. $50,000 unlimited free trades 100 days 100 Days Commission-Free December 14, 2012
Disnat Disnat is celebrating its 30th anniversary by offering new & existing clients $300 in commission credits which can be used for up to 6 months. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1 800 268-8471 and mention promo code Disnat30. See details link for more info. $50,000 $300 commission credit 6 months Disnat 30th Anniversary Promo December 31, 2012
BMO InvestorLine Open a new account with $100,000 or more (or for existing clients make a deposit of $100,000 or more) and get $150 cash back and 150 free trades. Use the promo code BONUS when opening a new account (or when making a new deposit of $100,000 or more). See the details link for qualifying account types and conditions. $100,000 $150 cash 150 free trades ($1492.50 value 60 days Path to Online Investing Promotion January 3, 2013

 


Transfer Fee Deals

Below are the discount brokerages that are offering deals that cover transfer out fees from other discount brokerages.

[table id=42/]

 

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Discount Brokerage Weekly Roundup – Oct. 20th 2012

Discount Brokerage Weekly Roundup

From the Canadian discount brokerages, this past week saw the launch of a new contest by Questrade  called “Ring the bell with Questrade”.  Winners of the contest will get to ring the opening bell at the NASDAQ MarketSite and round trip airfare to New York City, three nights’ accommodation and $500 in spending money. For contest details you can click here.   TD Waterhouse Discount Brokerage officially announced the Thinkorswim Canada platform (which readers of Sparxtrading.com already heard about a few days earlier here).  Some feature upgrades to the services at BMO Investorline earlier this month include the Recognia-based Technical InsightTM Tool being deployed (you can read the news release here).  Recognia’s tools are a popular offering amongst many Canadian discount brokerages and provide technical analysis tools and screening for major stock indices in Canada and the US.

For the US discount brokers, several discount brokerages reported their quarterly earnings.  While Schwab reported a third quarter profit increase of 12 percent, the interesting stats were the drop in revenue trades (down 19% year over year) and a huge 61% drop in new brokerage accounts opened compared to last year. Full details on the Schwab release can be found here. Etrade also reported their earnings which came in lower than expected, and also saw a 61% drop in new accounts vs last quarter.  Interactive Brokers also reported a decrease in their earnings year over year and while new accounts grew 11% year over year, they too seem be suffering from decreased trading volumes (19% lower year over year).  TD Ameritrade reports later this month. For a quick overview of the US discount brokerage stocks, check out this Forbes article here.

On the hiring front, social media folks take note. There appears to be some opportunities to work for a couple of Canadian discount brokerages if you’re so inclined.

Best Canadian Discount Brokerage Tweet of the Week

This week’s best tweet comes from @nationalbank (on behalf of National Bank discount brokerage) via their content partners at @DesautelsMcGill.  The article, entitled ‘knowledge investing: the path to safer returns – part 1’ takes a look through the lens of value investing and the role that knowledge can play in selecting potential investments. You can access @nationalbank’s tweet here.

Event Horizon

This Saturday October 27th TD Waterhouse will be putting on its Direct Investing Expo in Vancouver. There will be a number of speakers including Bob Gorman, Chief Portfolio Strategist for TD Waterhouse.  For details click here.

The People Have Spoken

The following thread on Canadian money forum discussing the launch of ThinkorSwim Canada saw some good tips on the platform and eligibility along with the usual digs/cheers for favourite platforms.

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Discount Brokerage Deals & Promotions – October 2012

For the month of October, most of the discount brokerages who are offering deals and promotions are fighting hard to win the business of Canadian retail investors. We’ve made a few changes to the deals section so that information is a little bit easier to find.  We’ve put the discount brokerage promotions that include commission credits, free trades and any other promos in one table.  In a separate table (below) we’ve also listed the Canadian discount brokerages that are offering deals or promos on transfer fees.

First, the big news – Scotia iTrade is offering 100 days of commission free trading (no caps) with a deposit of $50,000 for new account holders and 100 days of FlightDesk™ for free. As far as throwing down the deal gauntlet, Scotia iTrade has certainly sent a message to other Canadian discount brokerages that is going to be hard to beat. Of course if you don’t have $50,000 burning a hole in your pocket or if 100 days of commission-free unlimited trades isn’t your thing, Scotia iTrade is still offering their 100 free trades + 60 days of free FlightDesk™.

*Update (Oct.10/12)* Disnat has also launched a deal this month celebrating their 30th anniversary.  For a deposit of  $50,000, Disnat is offering $300 in commission credits which are good for up to 6 months.  This offer is open to new clients and existing clients.

For more modest deposit sizes, Virtual Brokers has extended (again) its 150 free trades offer with a deposit of $25,000, and Questrade has two 100 free trade offers to choose from with a qualifying balance of $10,000.  National Bank Direct Brokerage is still running its “commission holiday” and refer-a-friend promos.  A much, much more modest promotion is being offered by Credential Direct for clients of North Shore Credit Union – 5 free trades and a credit ($125)for transfer-out fees. If you have $150,000 or more to open an account with, BMO Investorline is still running its 150/150 promotion where you get cash and trade credits, as well as their Refer-a-Friend promotion.

For the active traders, we are still running the exclusive Sparx Trading deal with Jitneytrade which gives you discounted commission pricing and discounts on the Realtick trading platform. For more info on the Jitneytrade promotion you can click here

Discount Brokerage Deals & Promos

Company Brief Description Minimum Deposit Amount Commission/Cash Offer Type Time Limit to Use Commission/Cash Offer Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitney and receive access to their preferred pricing package and a massive 45% discount on the Real Tick trading platform. n/a Discounted Commission Rates none For more details click here none
Open a new account (TFSA, Margin or RRSP) and receive $50 commission credit . Use promo code: kdkfnbbc $1,000 $50 commission credit none none none
Refer a friend to Questrade and when they open an account you receive $100 and they receive $50. To receive this deal you must be an existing client with an equity account and refer a person that does not reside with you and who has not previously opened a Questrade account. $1,000 $50 commission credit (friend) $100 commission credit (referrer bonus) 60 days Refer a friend none
Credential Direct If you are a client of North Shore Credit Union, you can qualify for 5 free trades as well as a $125 transfer fee credit to cover transfer fees from another discount brokerage ($10,000 minimum transfer in value). To qualify, you must enter NSCU-05Trades on your application. $10,000 5 free trades must use trades by Feb. 28/2013 North Shore Credit Union Promo December 31, 2012
Get up to 100 free trades when you fund an account with a minimum of $10,000. You must open this account by October 30, 2012 and fund it with $10 000 within 30 days of account activation to qualify. You must enter promo code “100FREEQ”. There are quite a few other details, including a minimum balance requirement, so be sure to check the details link. $10,000 100 free trades ($495 value @ cheapest commission rate) 60 days 100 Free Trades October 30, 2012
As part of the Questrade Advantage program, deposit $10,000 into a new account by October 30th, 2012 and you can get 100 free trades. Enter the promo code “100ADVL” in the application online. Note that the advantage program requires you to sign up for a data package (currently $89.95/month) the fees for which vary according to trading activity. See details link for terms and conditions on pricing. $10,000 100 free trades ($495 value @ cheapest commission rate) 60 days Questrade Advantage Promo October 30, 2012
TD Waterhouse Open an account with $25,000 or more and receive 10 free trades. This offer is only valid at the downtown Vancouver TD Waterhouse Investor Centre. 10 trades must be completed within 6 months of account opening; reimbursement based on $9.99 commission rate. $25,000 10 free trades 6 months scanned photo of flyer none
Scotia iTrade Open and fund a new Scotia iTRADE account with at least $25,000 before December 31, 2012 and the commissions associated with your first 100 trades placed within 60 days of the date the account is activated and funded. Also, the new FlightDesk platform is being offered for free for 60 days. See details link for further terms and conditions. $25,000 100 free trades ($999 value @ $9.99 commission rate) 60 days Scotia iTrade 100 free trades + FlightDesk December 31, 2012
Open a new account with $25,000 before December 31, 2012 and receive 150 trades free. (Applies to the first 150 trades placed within 60 days of account opening at a maximum of $6.49 per trade with a total maximum value of $973) $25,000 150 free trades ($973 value @ $6.49 commission rate) 60 days New Account Promo December 31, 2012
Open and fund a new account with National Bank Direct Brokerage with $25 000 or more, and you can receive up to $750 in commission reimbursements. To qualify you must use the promo code “REGISTERED2012” in the general information section of the application form. Reimbursements will be paid in either January or April 2013 depending on date account is opened. See the terms & conditions link for more information. $25,000 $750 commission credit 90 days Commission Holiday Promo October 31, 2012
If you are an existing National Bank Direct Brokerage client and you refer someone to join, you each get $100. To qualify, the referred account must transfer at least $25,000 from another financial institution. If at least $25,000 is transferred, up to $135 of the transfer fee is covered. Use the promo code “FRIEND” when opening the account $25,000 $100 (friend) $100 (referrer bonus) n/a Refer a Friend October 31, 2012
Open an account with either: A) $25,000 or more and receive a $100 cash credit and 25 free equity trades. or B) $50,000 or more to receive $200 cash back and 50 free equity trades. A) $25,000 B) $50,000+ A) $100 cash credit + 25 free equity trades ($823.75 (min)total value @ standard equity rate $28.95) B) $200 Cash credit +50 free equity trades ($697.50 total value @ active trader rate $9.95) 60 days Cash back offer December 31, 2012
BMO InvestorLine Existing BMO Investorline clients who refer a ‘friend’ who then opens an account, (and the “friend” too) can qualify for a cash bonus, depending on the deposit amount. For deposits of between $50,000 and $249,999, the referral bonus is $200 and the “friend” receives $50; for deposits of over $250,000 the referral bonus is $300 the “friend” receives $100. To qualify for the deal, the referral reference code needs to be included in the application – see the details link for terms and conditions. $50,000 $50 cash (friend) $200 cash (referrer bonus) 60 days (see details) Refer a Friend Promo December 31, 2012
Scotia iTrade Open one or more new Scotia iTrade account(s) by November 16, 2012 with at least $50,000 in cash or net equity and receive 100 days of commission free trades. Also, you get to try FlightDesk free for100 days. To qualify you must enter promo code ” F’12 OFFER” when submitting new account application. See details link for more information. $50,000 unlimited free trades 100 days 100 Days Commission-Free November 16, 2012
Disnat Disnat is celebrating its 30th anniversary by offering new & existing clients $300 in commission credits which can be used for up to 6 months. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1 800 268-8471 and mention promo code Disnat30. See details link for more info. $50,000 $300 commission credit 6 months Disnat 30th Anniversary Promo December 31, 2012
BMO InvestorLine Open a new account with $150,000 or more (or for existing clients make a deposit of $150,000 or more) and get $150 cash back and 150 free trades. Use the promo code BONUS when opening a new account (or when making a new deposit of $150,000 or more). See the details link for qualifying account types and conditions. $150,000 $150 cash 150 free trades ($1492.50 value 60 days 150/150 Promotion October 31, 2012

Transfer Fee Deals

Below are the discount brokerages that are offering deals that cover transfer out fees from other discount brokerages.

Company Brief Description Maximum Transfer Fee Coverage Amount Deposit Amount for Transfer Fee Eligibility Details Link Deadline
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. $150 $25,000 Transfer Fee Promo none
Transfer $25,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees $135 $25,000 Transfer Fee Rebate none
Virtual Brokers will cover transfer fees from your transferring institution to a maximum of $150 per account. This offer is only applicable to accounts opened with at least $25,000 in equity before December 31, 2012. $150 $25,000 Transfer Fee Promo December 31, 2012
Qtrade Investor Qtrade Investor will reimburse your transfer fee up to $125 when transferring a balance of $25,000 or more. For reimbursement, please mail or fax a copy of your statement from the transferring institution that shows the transfer charge to Qtrade Investor at 604.484.2627 and indicate your Qtrade Investor account number. $125 $25,000 Transfer Fee Promo none
Disnat Disnat is celebrating its 30th anniversary by offering up to $150 to cover the cost of transfer fees from another institution. To be eligible, new/existing clients need to deposit $50,000 into a Disnat account. You’ll have to call 1 800 268-8471 and mention promo code Disnat30. See details link for more info. $150 $50,000 Disnat 30th Anniversary Promo December 31, 2012
Credential Direct If you are a client of North Shore Credit Union, you can qualify for a $125 transfer fee credit to cover transfer fees from another discount brokerage ($10,000 minimum transfer in value). To qualify, you must enter NSCU-05Trades on your application. $125 $10,000 North Shore Credit Union Promo December 31, 2012
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Discount Brokerage Weekly Round Up – Sept. 21/2012

Discount Brokerage Weekly roundup:

The big news this week in the world of Canadian online discount brokerages was the release of the 2012 JD Power & Associates Canadian Discount Brokerage Investor Satisfaction Survey results.  With Disnat coming out on top, followed by BMO Investorline and National Bank Direct Brokerage, the survey showed that while Canadian discount brokerages are improving, they still have some catching up to do with their American discount brokerage counterparts.  To read more about the ratings, click here.

Canadian Discount Brokerage Tweet of the week:

@virtual_brokers for their article on protective puts http://bit.ly/NHH70O

Event Horizon:

TD Waterhouse Discount Brokerage is planning a “trader’s expo” this weekend at the TD Waterhouse Investor Centre in Coquitlam. Details can be found here

The people have spoken:

An article about the launch earlier this month of the BMO Investorline AdviceDirect platform to assist retail investors has certainly stirred some investors up.

At the time of writing:

The top rated comment (25 points)from “TheBluesMan” : “1% is ridiculous for this arms length advice. Another cash cow for the brokerage.”

And the lowest rated comment (-4 points) from “EJJ”: “Ya, like I would listen to advice from a bankster. That’s hilarious!”

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Brokerages Gone Social

Social Discount BrokeragesEven though discount brokerages haven’t traditionally portrayed the most “fun and friendly” image, more and more of them are starting to become visible on social media sites such as Facebook and Twitter. While you (hopefully) won’t find those embarrassing pictures of a drunken night gone wild or an angry rant about a horrible boss, plugging into the news feeds of a discount brokerage can be an interesting way to get insight into the organization, follow any promotions that may be underway as well as get a glimpse at the conversations they’re having with their customers.

While some Canadian discount brokers, such as Interactive Brokers, Jitneytrade, Questrade, Scotia iTrade and Virtual Brokers, have their own dedicated twitter and Facebook pages, others such as Disnat Direct, TD Waterhouse and BMO InvestorLine bundle messages about their other financial products and services along with discount brokerage news.

Social media sites, such as Twitter and Facebook, are tricky territory for companies (especially financial services companies) because these channels are public and interactions between the company and customers are visible for everyone to see.  On the other hand these social media sites offer the opportunity for you to share what you love, or love to hate about your brokerage, giving straight feedback and having your voice heard as a client.

One handy feature of being plugged into something like a discount brokerage’s Twitter feed is that it offers a fast way of seeing what other investors or traders are experiencing. If a website is down or there is an outage of service, one of the best places to check (outside of the trading platform itself) and see what’s going on is via the ‘twittersphere’.  Active traders especially are among the first to let others know if something is amiss.

Our table below has those Canadian discount brokerages that are currently on either Facebook and/or Twitter as well as links to their respective feeds.

Brokerage Name Twitter Facebook
BMO Investorline part of @BMO part of “BMO Community Facebook Page
CIBC Investors Edge
Credential Direct
Disnat Direct @DesjardinsGroup Disnat Direct Facebook Page
HSBC InvestDirect
Interactive Brokers @IBGroupLLC Interactive Brokers Facebook Page
Jitneytrade @Jitneytrade
National Bank Direct Brokerage part of @nationalbank
Options Express
Qtrade
Questrade @Questrade Questrade Facebook Page
RBC Direct Investing
Scotia iTrade @Scotia_iTRADE
TD Waterhouse Discount Brokerage part of @TD_Canada Part of the TD Waterhouse Discount Brokerage Facebook Page
Virtual Brokers @Virtual_Brokers Virtual Brokers Facebook Page
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On Demand Webinar & Seminar Videos

seminar webinar

Below is a list of “on demand” educational seminars and webinars from a variety of Canadian discount brokerages on a variety of investing-related topics.  To access them, simply click on the video links.  As this list will be constantly reviewed and updated, check back for more links/videos.

Title Category Length Company Host url Description Registration Required
Investing Ideas: Research Tips for Dividend Investors Dividends 0:06 TD Waterhouse Bob Gorman video link Learn why investors use dividend-paying stock strategies in their portfolios during low interest rate environments. And, see how Do-It-Yourself (DIY) investors use the Screener tool in WebBroker Markets & Research to find the right dividend-paying stocks. N
Discover Exchange-Traded Funds Exchange-Traded Funds n/a National Bank Direct Brokerage Daniel Trempe video link This webinar will introduce the main fund families, their unique characteristics and advantages N
Turning Equity Volatility into Yield Exchange-Traded Funds 0:52 Scotia iTrade Horizons ETFs video link Discover how to implement alternative strategies to reduce downside risk in a portfolio while generating attractive monthly income with Horizons Actively Managed enhanced income solutions. This innovative approach provides investors with reduced cost and increased tax
Portfolio Drivers: Investing in Gold, Natural Gas & Other Broad Commodities Exchange-Traded Funds 0:53 Scotia iTrade iShares video link We introduce investors to the options, benefits and reasoning behind commodity investing. Discussion topics will include how to access commodities through different vehicles as well as the structural intricacies behind each method. This includes direct investing through the physical commodities, accessing contracts and equities.
Converting Market Volatility Into Income Using ETFs Exchange-Traded Funds 0:32 Scotia iTrade Horizons ETFs video link Currently we see a great deal of volatility in the markets. Join us to learn how to effectively use Exchange Traded Funds to turn market ups and downs into income.
Income Investing Using ETFs Exchange-Traded Funds 0:34 Scotia iTrade Horizons ETFs video link There has been a great deal of growth in the ETF market recently allowing individual investors a great deal of choice when tracking a particular market. Did you know that ETFs can also be used to effectively generate income? Join us to learn about ways to use ETFs to produce an income stream within your portfolio.
Bonds, The Better Investment Fixed Income 0:57 Scotia iTrade Scotia iTrade video link There’s misconceptions around bonds – investors are often unsure of how they work. Joey Mack will provide some surprising facts about bond market returns, and provide guidance over how investors can participate in the top performing asset classes in Canada.
Educational Summit Investing 1:55 Scotia iTrade Scotia iTrade video link Featuring presentations by recognized industry speakers, AJ Monte of The Market Guys who will discuss Managing Risk in today’s markets and Marcus Schlechta of iShares who will discuss how ETFs can help support your investing objectives.
Take advantage of margin accounts Margin 0:34 National Bank Direct Brokerage Daniel Bonilla video link This webinar is an introduction of the characteristics and function, as well as the advantages, of margin accounts. N
Contract Selection Options 0:58 Scotia iTrade The Montreal Exchange video link Find out which option contracts are best suited to meet your specific objectives and how you can apply some simple rules to make contract selection easier.
The Power of the Put Option Options 1:00 Scotia iTrade AJ Monte of The Market Guys video link AJ Monte of The Market Guys will cover key strategies you can implement when markets take a downturn which will appeal to both traders and investors at all skill levels.
Investing Ideas: Investing with Covered Calls Options 0:05 TD Waterhouse Dino Bourdos video link Learn more about the covered call options strategy as our TD Expert highlights some basic risk and rewards involved in the strategy and why investors may consider using it in a low interest rate environment. Also, see how Do-It-Yourself (DIY) investors use WebBroker to implement a covered call strategy. N
Five mistakes that options traders make Options n/a Questrade InvestView video link Options can be a good strategy for leveraging your portfolio. However, many new options traders (and, frankly, many seasoned options traders) make the same mistakes over and again. Sign up for this webinar to learn how to avoid the five most common mistakes:
Advanced Options Strategies: Straddles & Strangles Options 0:57 Scotia iTrade The Montreal Exchange video link The purchase of a call and a put simultaneously on the same underlying security allows the investor to take advantage of a volatile move in share price in either direction. Learn which market conditions favour this strategy, what types of stocks to look for and which strike prices and expiration months are
How to Manage Risk in Volatile Markets Risk Management 0:54 Scotia iTrade AJ Monte of The Market Guys video link Join The Market Guys as they describe strategies you can use to limit the downside risk while protecting profits in your stock portfolio.
The Science of Setting Stops Risk Management 0:59 Scotia iTrade AJ Monte of The Market Guys video link Come prepared to join The Market Guys for a REAL-TIME stock charting session where you are invited to provide your own stock symbols for analysis.
How to Manage Risk Using the 1% Rule Risk Management 0:58 Scotia iTrade AJ Monte of The Market Guys video link Join us as Rick and A.J. talk about protecting your downside in these volatile markets
Profit from Knowing the Best Times to Trade Risk Management 0:46 Scotia iTrade CyberTradingUniversity.com video link Many professional traders pick & choose their spots to trade because they know what periods of the day are most likely to lead to profits. Let Fausto teach you the “rhythms” of the market from his decades of experience.
The 10 Most Frequent Mistakes Traders/Investors Make Risk Management 1:00 Scotia iTrade AJ Monte of The Market Guys video link Join AJ Monte of The Market Guy as he covers the major repetitive errors made by traders and investors alike and how to avoid them in your own portfolio.
The Market Guys Risk Management Strategies for Traders Risk Management 1:00 Scotia iTrade AJ Monte of The Market Guys video link We kick off the first of 3 Risk Management sessions this month with one of the top teachers in the industry. Join us to learn how to protect your stock and ETF positions using various methods. Presented by AJ Monte of The Market Guys.
Stay Out of Market Maker Traps – and Watch Your Profits Grow Risk Management 0:48 Scotia iTrade AJ Monte of The Market Guys video link Learn about common market maker set-ups and how to identify traps from a distance & avoid them to enhance your profits. Presented by: Fausto Pugliese, Founder & President of Cyber Trading University.
Mechanics of a Short Sale Short Selling <10 min Interactive Brokers Interactive Brokers video link The Mechanics of a Short Sale is a tutorial that is designed to show you the inner workings of how a Short Sale works.
Short Selling Short Selling 0:33 National Bank Direct Brokerage Daniel Bonilla video link This webinar is an introduction of the characteristics and function, as well as the advantages, of short selling accounts N
Charts & Patterns (a picture is worth 1000 words) Strategy 0:58 Scotia iTrade AJ Monte of The Market Guys video link Join The Market Guys as they give you the tools you need to identify patterns and simplify charting.
Trading Strategies to Consider for 2012 Strategy 1:01 Scotia iTrade AJ Monte of The Market Guys video link It’s a new year with new beginnings and new challenges. What new ideas can you place in your trading and investing toolbox for 2012? Let AJ Monte explore some possibilities with you.
Combining Technical & Fundamental Analysis Strategy 0:53 Scotia iTrade AJ Monte of The Market Guys video link Far too many investors and traders make the mistake of preferring one method of stock analysis over the other. Join The Market Guys as they show you how and why you need to use both.
Benefit from investing in the U.S. Strategy 0:05 BMO Investorline video link N
Key Strategies for a Bear Market Strategy 1:00 Scotia iTrade AJ Monte of The Market Guys video link Have past market downturns made you shy away from investing? Does today’s market volatility have you scratching your head over what to do? Let AJ Monte show you how to position yourself in order to take advantage of a market downturn. This session will be followed by an open Q&A session on Aug. 20th where you can volunteer stocks for analysis.
Picking Profitable Stocks in Volatile Markets Strategy 1:01 Scotia iTrade AJ Monte of The Market Guys video link Does volatility scare you as as investor? Wish you could understand how trends can influence the future possible direction of the markets? Join AJ Monte as he shows you how to make volatility your best friend in the markets by teaching you how to “Follow The Money”.
Bollinger Bands Technical Analysis n/a Questrade InvestView video link Bollinger bands are a powerful indicator for measuring volatility, which is essentially price movement. Register for InvestView?s Bollinger bands webinar and learn how to effectively use this important tool in your technical analyses.
Introduction to Technical Analysis Technical Analysis 0:25 Interactive Brokers Interactive Brokers video link The Technical Analysis Tour explains the important role of the chart analyst and how technical and fundamental analyses differ. In this introductory tour, you will learn how to identify areas of support and resistance on a chart, the role of different time frames, and how to interpret basic trend formation
Introduction to Technical Analysis with Recognia Technical Analysis 1:04 National Bank Direct Brokerage Kathryn Griffiths – Recognia video link This webinar provides an overview of technical analysis and how it can be used to help make investment and trading decisions. It includes a review of actual patterns and charts as they are identified by the Recognia system and made available to clients on National Bank Direct Brokerage’s transactional website. N
ETFs best practices Exchange-Traded Funds 0:40 Disnat John Gabriel – Morningstar video link John Gabriel from Morningstar discuss ETF best practices, how investors should use ETFs and how to make them part of your portfolio.
The five pillars of evaluating mutual funds Mutual Funds 0:41 Disnat Nick Dedes – Morningstar video link Nick Dedes, Mutual Fund Analyst at Morningstar to discuss the five pillars of evaluating mutual funds.
Stockscores Canadian Active Trader Expo (SCATE) – 2012 Strategy 0:56 Disnat Tyler Bolhorn – Stockscores video link Tyler Bolhorn from Stockscores explains the basics of stock analysis and trading at the 2012 Stockscores Canadian Active Traders Expo (SCATE)
How to Make a Living Trading the Stock Market  Strategy 0:12 Disnat Tyler Bolhorn – Stockscores video link Tyler Bolhorn from Stockscores explains how to make trades holding stocks for minutes or days. This is a video to watch if you want to quit your day job to become a full time trader
Manage Your Retirement Portfolio in Only Minutes a Day Strategy 0:20 Disnat Tyler Bolhorn – Stockscores video link Tyler Bolhorn from Stockscores explains how to manage your retirement portfolio in only minutes a day using Stockscores, stops and technical analysis.
How do you limit your losses? Use options to hedge your portfolio Options 0:51 Disnat Jason Ayres – Montreal Exchange video link This recorded webinar explains the safe usage of options as a means to hedge a portfolio against market risk. Learn to use options to help maintain profits and limit losses.
Emotion Control & Trading – The Mindless Investor Strategy 0:21 Disnat Tyler Bolhorn – Stockscores video link Tyler Bolhorn from Stockscores explains to investors how to manage their emotions and risk. Taking emotion out of trading is probably the most important element a trader as to obtain to be successful at stock trading.
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Online Discount Brokerage Deals & Promotions – September 2012

The arrival of September is generally when markets shake off the quiet days of summer and start to come back to life.  Across the landscape of discount brokerages, it looks like the major deal offerings that were around in August are standing firm or are being extended out.  For example, Questrade’s 100 free trades offer has been extended until the end of October 30th, 2012.

The major offerings of free trades/trade commission rebates continue to be a favourite amongst the discount brokerages with Virtual Brokers, Questrade, Scotia iTrade, National Bank Direct Brokerage all continuing to “give in order to get” investors’ business.  An interesting catch is the 10 free trades promotion being offered by TD Waterhouse discount brokerage for downtown Vancouver clients.

Still going strong is the Sparx Trading deal offered by Jitneytrade where you can get exclusive discounts on commission costs and the Realtick trading platform. For more info on the Jitneytrade promotion you can click here. Below you’ll find more online discount brokerage deals and promotions.

Company Brief Description Details Link Deadline
Jitney Trade A Sparx Trading exclusive offer! Use the promo code “Sparx Trading” when signing up for a new account with Jitney and receive access to their preferred pricing package and a massive 45% discount on the Real Tick trading platform. For more details click here none
Open a new account (TFSA, Margin or RRSP) and receive $50 commission credit . Use promo code: kdkfnbbc none none
Move your brokerage account to Questrade and they’ll cover the transfer-out fee up to $150. Transfer Fee Promo none
Refer a friend to Questrade and when they open an account you receive $100 and they receive $50. To receive this deal you must be an existing client with an equity account and refer a person that does not reside with you and who has not previously opened a Questrade account. Refer a friend none
Get up to 100 free trades when you fund an account with a minimum of $10 000. You must open this account by October 30, 2012 and fund it with $10 000 within 30 days of account activation to qualify. You must enter promo code “100FREEQ”. There are quite a few other details, including a minimum balance requirement, so be sure to check the details link. 100 Free Trades October 30th, 2012
Transfer $25,000 or more to a National Bank Direct Brokerage account and they will pay up to $135 plus taxes in transfer fees Transfer Fee Rebate none
If you are an existing National Bank Direct Brokerage client and you refer someone to join, you each get $100. To qualify, the referred account must transfer at least $25,000 from another financial institution. If at least $25,000 is transferred, up to $135 of the transfer fee is covered. Use the promo code “FRIEND” when opening the account Refer a Friend October 31, 2012
Holders of National Bank Platinum, Ovation Gold, Allure or Escapade Mastercard or a card identified by a professional association can now redeem À la carte reward points for a contribution to your National Bank Direct Brokerage RRSP or Spousal RRSP account, or the new TFSA (Tax-free savings account). As the principal cardholder you can exchange your points, either partly or entirely, for one or more 100 $ contributions (100 $ = 11,000 points). contact one of National Bank Direct Brokerage’s Investor Services representatives (514-866-6755 or 1-800-363-3511). Mastercard points transfer none
Open and fund a new account with National Bank Direct Brokerage with $25 000 or more, and you can receive up to $750 in commission reimbursements. To qualify you must use the promo code “REGISTERED2012” in the general information section of the application form. Reimbursements will be paid in either January or April 2013 depending on date account is opened. See the terms & conditions link for more information. Commission Holiday Promo October 31, 2012
Virtual Brokers will cover transfer fees from your transferring institution to a maximum of $150 per account. This offer is only applicable to accounts opened with at least $25,000 in equity before September 30, 2012. Transfer Fee Promo September 30th, 2012
Open a new account with $25,000 before September 30, 2012 and receive 150 trades free. (Applies to the first 150 trades placed within 60 days of account opening at a maximum of $6.49 per trade with a total maximum value of $973) New Account Promo September 30th, 2012
Scotia iTrade Open and fund a new Scotia iTRADE account with at least $25,000 before September 30, 2012 and the commissions associated with your first 100 trades placed within 60 days of the date the account is activated and funded. Also, the new FlightDesk platform is being offered for free for 60 days. See details link for further terms and conditions. Scotia iTrade 100 free trades + FlightDesk September 30th, 2012
BMO InvestorLine Existing BMO Investorline clients who refer a ‘friend’ who then opens an account, (and the “friend” too) can qualify for a cash bonus, depending on the deposit amount. For deposits of between $50,000 and $249,999, the referral bonus is $200 and the “friend” receives $50; for deposits of over $250,000 the referral bonus is $300 the “friend” receives $100. To qualify for the deal, the referral reference code needs to be included in the application – see the details link for terms and conditions. Refer a Friend Promo December 31, 2012
BMO InvestorLine Open a new account with $150,000 or more (or for existing clients make a deposit of $150,000 or more) and get $150 cash back and 150 free trades. Use the promo code BONUS when opening a new account (or when making a new deposit of $150,000 or more). See the details link for qualifying account types and conditions. 150/150 Promotion October 31, 2012
TD Waterhouse Open an account with $25,000 or more and receive 10 free trades. This offer is only valid at the downtown Vancouver TD Waterhouse Investor Centre. 10 trades must be completed within 6 months of account opening; reimbursement based on $9.99 commission rate. scanned photo of flyer none
Qtrade Investor Qtrade Investor will reimburse your transfer fee up to $125 when transferring a balance of $25,000 or more. For reimbursement, please mail or fax a copy of your statement from the transferring institution that shows the transfer charge to Qtrade Investor at 604.484.2627 and indicate your Qtrade Investor account number. Transfer Fee Promo none
Credential Direct Switch over your brokerage account to Credential Direct and they will cover the transfer fees up to $125 of the charge from another brokerage. If you are not satisfied within 90 days, you can also switch out of Credential Direct for free. To qualify you need to transfer at least $5000 and use the code “Switch Me”. Switch Me Promo September 30, 2012

 

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Learning to Trade On Your Own – Discount Brokerage Educational Resources

discount brokerage education

Learning Objective – Discount Brokerage Education Resources:

  • To understand the different educational resources currently being offered by Canadian discount brokerages

Introduction

Increasingly, Canadian discount brokerages have begun to recognize that retail investors require tools and resources in order to support them in managing their own trading activities.  Fortunately for retail investors, the quality and diversity of resources is improving.  While some discount brokerages have very basic resources, such as glossaries of key terms that count as their “education” section, other discount brokerages, such as TD Waterhouse discount brokerage and Scotia iTrade, offer a number of investor education events both in person and online.

Types of “educational” content

The types of educational presentations that discount brokerages offer usually fall into the “informational” type or the “product orientation” type.  Sometimes there is a mix between the two types, where educational content is presented alongside a specific product, like a trading platform.  Often times, discount brokerages will open up events to existing clients as well as to non-clients in the hopes of being able to generate new business from those that attend the seminars, so be prepared for sales pitches or offers and promotions that are time-limited.  While there are times when you can land a great deal, it is wise to fully understand what you’re going to commit to before signing up on the spot.

Often, modules are presented by experienced teachers or partner organizations that work with a discount brokerage.  The topics presented can cover a wide variety of topics ranging from getting started with trading to more advanced strategies and techniques.   Most educational resources provided by discount brokerages today is geared towards beginners.  For that reason, some information and lessons are presented by staff members or business development associates that don’t have an in-depth background as a trader and/or teacher.  Be sure to ask about the background of the ‘instructor’ to gauge how well-versed they are in discussing the topic they’re presenting.