As part of a special series on the comparison of Canadian discount brokerages, we’re taking a look at some of the major providers of this information so that self-directed investors and those interested in researching Canadian discount brokerages can gain a better understanding of the types of research that is done, what the results of that research mean and some of the important perspectives of those involved with the research as well as those who are featured in it.
The first part of this series starts by looking more closely at one of the major sources of consumer experiences with discount brokerages, the J.D. Power and Associates Investor Satisfaction survey. We begin by looking at the survey itself and what it measures, then we’ll look at the historical results and lastly we’ll provide important perspectives from both J.D. Power and Associates as well as from Disnat, the discount brokerage that has managed to place first in the survey for the past four years.