#1 By the time it becomes news, a lot of people already probably know about it
Even though news channels and media outlets keep a close ear to the ground, there are always those who are ahead of the crowd when it comes to finding out information. OGS was already viewed well over 5 million times before a search was done for it on Youtube, over 9 million times before it was embedded on Facebook and over 70 million times before someone watched it on a mobile phone device. Of course all of these events took place on July 15, 2012. When you catch word of a news release about a company’s newest and latest product, it’s a safe bet that somebody is already acting on it before you even know about it.
